Provider of Valpak network products. NEWS Contact: Meg Forehand Cox Target Media 727/399-3082 CBS Returns to Valpak® for Prime Demographic of Savvy Shoppers: Women “Spend A Day Like A Daytime Diva” Promotion and Sweepstakes Debuts January 2004 Largo, Fla. (December 17, 2003) – Recognizing the power of targeted advertising, CBS came back to Valpak, North America’s direct mail leader, for a fifth time to promote the network’s popular daytime dramas, “The Young & the Restless,” “The Bold & the Beautiful,” “As the World Turns” and “Guiding Light.” CBS and Valpak will award faithful female viewers the chance to “Spend A Day Like a Daytime Diva,” the promotion and sweepstakes mailing out December 22 through January 23 to nearly 45 million U.S. households. Valpak, known as the familiar blue envelope of savings, and Valpak.com, the largest local content coupon site on the internet, are the exclusive points of entry for the Daytime Diva sweepstakes. The grand prize package offers a behind-the-scenes look at one winner’s favorite CBS soap opera in New York City or Hollywood, an elegant dinner at a seen-and-be-seen restaurant and a $100 shopping spree. In addition, hundreds of secondary local prizes of products and service will be given away in the theme of spending a day like a Daytime Diva. Over the last two years, CBS has found the Valpak audience extremely responsive to its national promotions. For its daytime programming, CBS will tap into Valpak’s female shoppers, age 18 to 54, who are multi-billion dollar buyers of beauty, health, cleaning and paper products — the core advertisers of daytime television. The Daytime Diva sweepstakes, worth more than -more- $50,000 in prizes, was created as a customized, integrated media promotion for CBS. The promotion and sweepstakes work to leverage the network’s top spot in daytime television for more than 750 consecutive weeks. Beginning in early January, a national television campaign will drive daytime viewers to look inside their Valpak envelopes or go online to Valpak.com to enter to win the Daytime Diva sweepstakes. Simultaneously, the Divas of daytime and the “Spend A Day Like a Daytime Diva” sweepstakes will appear on the Valpak envelope. The promotion and sweepstakes will run through the end of January before announcing one grand prize winner and hundreds of secondary winners. The Daytime Diva promotion marks the fifth CBS promotional alliance with Valpak and builds on the success of four previous campaigns that featured CBS comedies. "Valpak has proven to be an extremely effective direct mail vehicle for promoting CBS's network programming," said Ellen Ross, Vice President, Promotion Marketing, CBS Television. “Our marketing message in Valpak continues to drive consumer response and viewership. After participating in four successful sweepstakes programs with Valpak, we are excited about implementing a Daytime Diva promotion and continuing our partnership in 2004. Valpak is partnership that works.” Direct marketing is a strong, viable advertising vehicle for return on investment and direct mail has been recognized as the most accountable discipline of marketing. With 35 years of branding and consumer awareness, the Valpak envelope has grown into a high-performing advertising tool and a greater segment of integrated marketing campaigns. The Valpak CBS Daytime Diva promotion represents the first of 12 promotional partnerships for 2004. For more than two years, Valpak has successfully delivered promotional campaigns for a number of major television networks, movie studios and sports franchises, including A&E, Paramount Pictures and TNT for the NBA. Headquartered in Largo, Fla., Cox Target Media (CTM), provider of Valpak network products, is a leading direct marketing company in North America, delivering savings to about 45 million households throughout the United States, Canada and Puerto Rico. Each year, Valpak produces more than 15 billion offers in 500 million envelopes. CTM is owned by Cox Newspapers, a subsidiary of Cox Enterprises, Inc., based in Atlanta. ### NOTE: For more information regarding Cox Target Media, please contact Meg Forehand at 727.399.3082 or visit the News Center at Cox Target Media’s Web site http://www.coxtarget.com/news.