CBS Returns to Valpak for Prime Demographic of

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					Provider of Valpak network products.
Meg Forehand
Cox Target Media

         CBS Returns to Valpak® for Prime Demographic of Savvy Shoppers: Women

      “Spend A Day Like A Daytime Diva” Promotion and Sweepstakes Debuts January 2004

Largo, Fla. (December 17, 2003) – Recognizing the power of targeted advertising, CBS came back

to Valpak, North America’s direct mail leader, for a fifth time to promote the network’s popular

daytime dramas, “The Young & the Restless,” “The Bold & the Beautiful,” “As the World Turns”

and “Guiding Light.” CBS and Valpak will award faithful female viewers the chance to “Spend A

Day Like a Daytime Diva,” the promotion and sweepstakes mailing out December 22 through

January 23 to nearly 45 million U.S. households.

       Valpak, known as the familiar blue envelope of savings, and, the largest local

content coupon site on the internet, are the exclusive points of entry for the Daytime Diva

sweepstakes. The grand prize package offers a behind-the-scenes look at one winner’s favorite CBS

soap opera in New York City or Hollywood, an elegant dinner at a seen-and-be-seen restaurant and

a $100 shopping spree. In addition, hundreds of secondary local prizes of products and service will

be given away in the theme of spending a day like a Daytime Diva.

       Over the last two years, CBS has found the Valpak audience extremely responsive to its

national promotions. For its daytime programming, CBS will tap into Valpak’s female shoppers,

age 18 to 54, who are multi-billion dollar buyers of beauty, health, cleaning and paper products —

the core advertisers of daytime television. The Daytime Diva sweepstakes, worth more than
$50,000 in prizes, was created as a customized, integrated media promotion for CBS. The

promotion and sweepstakes work to leverage the network’s top spot in daytime television for more

than 750 consecutive weeks.

       Beginning in early January, a national television campaign will drive daytime viewers to

look inside their Valpak envelopes or go online to to enter to win the Daytime Diva

sweepstakes. Simultaneously, the Divas of daytime and the “Spend A Day Like a Daytime Diva”

sweepstakes will appear on the Valpak envelope. The promotion and sweepstakes will run through

the end of January before announcing one grand prize winner and hundreds of secondary winners.

       The Daytime Diva promotion marks the fifth CBS promotional alliance with Valpak and

builds on the success of four previous campaigns that featured CBS comedies. "Valpak has proven

to be an extremely effective direct mail vehicle for promoting CBS's network programming," said

Ellen Ross, Vice President, Promotion Marketing, CBS Television. “Our marketing message in

Valpak continues to drive consumer response and viewership. After participating in four successful

sweepstakes programs with Valpak, we are excited about implementing a Daytime Diva promotion

and continuing our partnership in 2004. Valpak is partnership that works.”

       Direct marketing is a strong, viable advertising vehicle for return on investment and direct

mail has been recognized as the most accountable discipline of marketing. With 35 years of

branding and consumer awareness, the Valpak envelope has grown into a high-performing

advertising tool and a greater segment of integrated marketing campaigns.

       The Valpak CBS Daytime Diva promotion represents the first of 12 promotional

partnerships for 2004. For more than two years, Valpak has successfully delivered promotional

campaigns for a number of major television networks, movie studios and sports franchises,

including A&E, Paramount Pictures and TNT for the NBA.
       Headquartered in Largo, Fla., Cox Target Media (CTM), provider of Valpak network

products, is a leading direct marketing company in North America, delivering savings to about 45

million households throughout the United States, Canada and Puerto Rico. Each year, Valpak

produces more than 15 billion offers in 500 million envelopes. CTM is owned by Cox Newspapers,

a subsidiary of Cox Enterprises, Inc., based in Atlanta.

NOTE: For more information regarding Cox Target Media, please contact Meg Forehand at 727.399.3082 or
visit the News Center at Cox Target Media’s Web site

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