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Targeted B2B Direct Mail Marketing Solution

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					Targeted B2B Direct Mail Marketing Solution
                     2009 Media Kit




              Southern Business Media, Inc.
           2451 Cumberland Pkwy SE, Suite 3715
                     Atlanta, GA 30080
            (770)-485-8504: O (888)-214-8760: F
              www.southernbusinessmedia.com
                                     Overview

๏   Who Are We?

๏   Target Audience

๏   Advantages

๏   Watch Your Sales Grow

๏   Only 7¢ Per Business? (Rates & Schedule)

๏   Ad Specifications
                                       Who Are We?


Southern Business Media is a leading publisher of a cooperative, business-to-
business, direct mail marketing solution that targets key decision makers in
50,000 select businesses throughout metropolitan Atlanta, GA.

Whether you are testing a new product, advertising an existing product,
increasing brand awareness or enhancing other advertising efforts within your
marketing mix, Southern Business Mediaʼs direct mail marketing solution can
offer you precision target marketing at a fraction of the cost of other forms of
print advertising. 
                                        Target Audience


๏   Targets Key Decision Makers in 50,000 business throughout metro Atlanta

๏   Excludes: Retail, Non-profits, Government, Agriculture & Manufacturing

๏   Data compiled by Dun & Bradstreet
                                                                  Advantages


๏   Precision Target Marketing

๏   Cost Effective - (1/10th the cost of a solo direct mail campaign)

๏   Trackable- (via call tracking numbers)

๏   Exclusive - (No redundancy of advertisers; one advertiser per product or service)

๏   Reliable Response Rates - (Historically direct mail advertising averages 1%-2% response rates)

๏   Flexible - (Ability to conduct an A/B Split test with you advertisement)
       Watch Your Sales GROW!

      Full Distribution 50,000 Businesses
  Historically direct mail averages between 1%-2% Response Rates.
         Response Rates increase with frequency of mailings.


                    ½%
                 Response
                    Rate
       1/2%
   Response Rate = 250 New    1.5%
  = 250 new leads Leads
                          Response Rate
                         = 750 new leads
                                     1½%
                                Response Rate
               1%              = 750 New Leads
        1%
        Response Rate
 Response Rate
          = leads
= 500 new 500 New
              Leads
                                         Only 7¢ Per Business?

Rates
๏   7 cents per business x 50,000 Businesses = $3,500

๏   Includes printing, packaging, business data, postage, graphic design, handling, exclusivity, and
    technical services
๏   Call tracking numbers (Optional for additional fee)

๏   Proof of Postage/Mailing Receipt (Federal Document provided by USPS)

๏   50% Deposit To Reserve Ad Space (Remaining Balance Due Upon Final Approval of Design
    Work)

Schedule
๏   Next Mailing - Aug 09 (Deadline July 15)

๏   Mail Dates: Aug09 / Oct09 / Dec09 / Feb10 / Apr10 / Jun10 / Aug10
                         Ad Specifications



๏   Ad Size - 4.25 x 6
๏   Color - 4/4
๏   Glossy
๏   9 pt. Card Stock

๏   Poly Wrap

๏   All materials are recycled and environmentally friendly,
    refer to our website for our environmental committment

				
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posted:8/3/2011
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Description: direct mail marketing