Al Lautenslager Presents: Direct Marketing For Profits Americans spend over $528 billion annually in response to direct marketing. If you want to reap your share of those profits then you will want to hear what Al has to say about Direct Marketing. Al’s latest book, The Ultimate Guide To Direct Marketing offers hot new direct marketing ideas and a fresh twist on old favorites. This presentation is a one stop solution for business owners, professionals and organizations of all types who want to get the right message to the right target for the best results. Al will cover: Why direct mail is still important but it’s not what it used to be. How to locate and select the right marketing target. The formats of direct mail within the budget and reach of small businesses and organizations. Using e-mail as a direct marketing tool. Yogi Berra’s tips on direct marketing What the most important component of a direct mail campaign is How to improve direct e-mail How to find that instant list for your target market The most popular direct marketing vehicles How a postcard generates a response in 90 seconds Direct e-mail common mistakes How to get email messages opened Real live examples that pulled double digit response The most powerful words that stimulate action and response All about deadlines and using senses of urgencies Offers that work and offers that wont work "Effective direct marketing is the key to business survival, growth and success," Al states, "and right here (Direct Marketing For Profits) is the journey." Starting at ground zero, this book cuts a swath though the jungle of marketing madness, and outlines an effective plan of attack focused on the day-by-day implementation of key marketing fundamentals. Gleaned from The Ultimate Guide to Direct Marketing, part of Entrepreneur Magazine’s highly acclaimed Success Series of books, Direct Marketing for Profits delivers a powerful summary of essential direct marketing tactics and cuts to the heart of Direct Marketing, while taking readers to levels of success they may have deemed unreachable. Meet Al Lautenslager: Al Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur. He is the best-selling co- author of Guerrilla Marketing in 30 Days and his latest book is the Ultimate Guide to Direct Marketing. His businesses have helped hundreds succeed in their own businesses. He is the principal of a Market For Profits, a Chicago based marketing consulting firm and also the president and owner of a small business, The Ink Well, a commercial printing and mailing company in Wheaton, IL. Al recently appeared on radio, as a marketing expert to review Super Bowl commercials. He has also appeared on TV. Al has started up businesses and closed them down. He has walked the walk of a guerrilla marketer. He is a multi-winner of business of the year awards from various organizations. His articles can be seen on over 50 online sites in addition to being a featured business coach for the online site of Entrepreneur Magazine, entrepreneur.com. A member of USA Today's small business panel, and a certified Guerrilla Marketing coach, Lautenslager is also a much-in-demand speaker on the subject of marketing. Recently, Fast Company Magazine announced that Lautenslager is a finalist for its annual Fast 50, "ordinary people doing extraordinary things" as "leaders, innovators and technology pioneers". Al speaks to audiences wanting to learn more about building their businesses through low or no cost marketing tactics. Many in his audiences leave with strategies and tactics they can use the same day as they hear them. His leadership has extended to his involvement into the community, has been on the board of directors of six non-profit organizations, including two chambers of commerce and is currently president-elect of the National Speakers Association - IL. Jay Levinson, the father of Guerrilla Marketing, had this to say about Al: “Al Lautenslager is a true guerrilla marketer with a passion for marketing that is second to none. His strong desire and uncanny ability to share his knowledge and experiences results in others being successful.” It was this inspiration that joined the two together to develop, Guerrilla Marketing in 30 Days.