Nikkei Business Online

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					MEDIA DATA

Online medium for business executives

Nikkei Business Online


                                                                                                         Nikkei Business Online inherits the DNA of
                                                                                                         Nikkei Business, Japan’s foremost general
                                                                                                         business weekly, and goes beyond. It is an
                                                                                                         online platform for business executives and
                                                                                                         managers who play an active role in this
                                                                                                         Web age. Editorially, Nikkei Business Online
                                                                                                         provides compelling original content designed
                                                                                                         to help guide top and middle managers of
                                                                                                         companies in Japan. And because access to
 http://business.nikkeibp.co.jp
                                                                                                         information in Nikkei Business Online requires
 Monthly pageviews: 24,957,406 (as of October 2010)
 Number of unique browsers: 1,916,467 (as of October 2010)                                               registration, it is the only online advertising
 (Data from SiteCensus (Nielsen//NetRatings))
                                                                                                         medium that ensures direct access to
                                                                                                         corporate decision makers.



 UsEr ProfIlE                                                                   Construction,
                                                                                real estate
                                                                              Construction,
                                                                      industryreal estate
                                                                               (%)
                                                                                 5
                                                               Other         5           Construction,
                                                                17
                                                              Other                      real estate
                                                                 17
                                                                                 5Manufacturing
                                                                 Other           Manufacturing
                                                                   17                  33
                                                            Service                     33
                                                           Service
                                                              22
                                                            22                       Manufacturing
                                                                                  8      33
                                                            Service 5
                                                                              8
                                                              22      5
           Position in comPany (%)                                                     Retail                                     age (%)
                              Chairman,                                       Finance Retail
                                                                                 8
                              president
                             Chairman,                                    5 Finance                                                          1
                             president                                                                       60 and over                 1
                                     Director,                                               Retail         60 and over
                        5.0 Chairman,                                        Finance
                                     corporate
                       5.0 6.7 Director, officer
                             president                                                                                     12.1
                                                                                                                                     29 and
                                                                                                                                         1
                           6.7      corporate officer                                                                                under
                                                                                                                                    29 and
                                                                                                             60 and over12.1        under
                                                                                                                                     10.3
            Other
                         5.0 DepartmentDirector,                                                                                    10.3
            33.9
           Other
                                                                                                                  50–59
           33.9             Department corporate officer
                              6.7
                            manager level                                                                                             29 and 30–39
                           manager16.3
                                   level                                                                         5017.3 12.1
                                                                                                                   –59                under 3025.1
                                                                                                                                              –39
             Other               16.3
                             Section                                                                             17.3                 10.3 25.1
            33.9              Department
              Sub-section manager level
                            Section
                             manager level                                                                       50–59          40–49            30–39
             manager level
             Sub-section  manager level
                              17.7 16.3                                                     Businesspeople from 17.3           4034.6
                                                                                                                                 –49             25.1
            manager level
                 20.4       17.7                                                       30s to 50s are core users               34.6
                              Section
                20.4       manager level
               Sub-section                                                              Average age: 44.2 years old               40–49
              manager level   17.7                                                                                                34.6
  People in managerial posts make up 66%
                  20.4
                                                                                 From online user survey conducted during March 16–23, 2009

                                                                                                                                                         December 2010
Ad Space and Rates

 ToP PAGE

1. Top Welcome Banner + Top rectangle                                          Welcome Page
   2,000,000yen/week
   Exclusive to 2 advertisers, placement from Tuesday through Monday
   Package of welcome banner displayed once or twice a day for 10 seconds,
   and a rectangle banner displayed on the top page which appears right
   after the welcome banner.
   *Visitor attribute report is added.
   Top Welcome Banner: 640 x 480 (W x H) pixels
                           Estimated impressions: 70,000/week
                           Within 10 seconds
                           Flash: Max. 50 KB, GIF: Max. 40 KB                                     1, 2
   Top Rectangle:          300 x 300 or 300 x 250 (W x H) pixels
                           Estimated impressions: 400,000/week
                           Flash: Max. 40 KB, GIF: Max. 20 KB

                                                                               top Page
2. Welcome Banner
   2,000,000yen/week
   Exclusive to 2 advertisers
   Placement from Tuesday through Monday
   Displayed once or twice a day for 10 seconds when users click the URL of
   the article. (Different from “Top Welcome Banner” displayed when users
   visit the website.)
   640 x 480 (W x H) pixels
   Flash: Max. 50 KB, GIF: Max. 40 KB
                                                                                                         1

3. Text Ad (“This week’s information”)
   600,000yen/week (4 advertisers in rotation)
   Exclusive to 4 advertisers
   Placement from Tuesday through Monday
   Text ad displayed on almost all pages including linked article pages
   25 two-byte characters x 1 line
                                                                                    3         3      3
   Estimated impressions: 4,000,000/week
                                                                                                         1
4. Visual Box (GIf images plus text ad)
   500,000yen/week
   (Exclusive to 2 advertisers, placement from Tuesday through Monday)
   Displayed on almost all pages including article pages.
   The combination of gif and text heightens visibility.
   Great traffic generator for your advertorial page.
                                                                                              5
   GIF: 125 x 125 (W x H) pixels (max. 10KB)
   Text 1: Up to 8 two-byte characters x 2 Lines
   Text 2: Up to 85 two-byte characters x 1 Line
   Estimated impressions: 2,000,000/week
   400,000 yen/week when added as a traffic generator of online advertorial.


5. Premium Visual Box
   700,000yen/week
   Exclusive to 2 advertisers
   Placement from Tuesday through Monday
   Displayed on almost all pages including article pages
   Combination of gif and text heightens visibility.
   Great traffic generator for your advertorial page
   GIF: 160 x 100(W x H) pixels (max. 15KB)
   Text 1: Up to 20 two-byte characters x 1 Line
                                                                                                         4
   Text 2: Up to 85 two-byte characters x 1 Line
   Estimated impression: 2,000,000/week
Ad Space and Rates

 CATEGorY PAGEs

6. rotating leaderboard                                                        category top
   1.5yen/imp
   Displayed on almost all pages including article pages except Top page
   728 x 90(W x H) pixels
   Flash: Up to 30KB, GIF: Up to 20KB
                                                                                                      6

7. rectangle by Category
   Nikkei Business Online has specialized channels devoted to specific
   categories.
   Rectangle (Appears on the page following Top)
   300 x 250 (W x H) or 300 x 300 (W x H) pixels
                                                                                                          7,8
   Flash: Up to 40KB, GIF: Up to 20KB

   Management and Strategy: Estimated impressions 2,000,000
   2,000,000yen/4 weeks (3 advertisers)

   Investment and Finance :Estimated impressions 2,000,000
   2,000,000yen/4 weeks (1 advertiser)

   IT and Technology: Estimated impressions 1,500,000
   2,000,000yen/4 weeks (2 advertisers)                                                           5
   Asia and International: Estimated impressions 2,000,000
   2,000,000yen/4 weeks (1 advertiser)
                                                                                                          9,10
   Business Week: Estimated impressions 1,000,000
   2,000,000yen/4 weeks (1 advertiser)

   Life and Health: Estimated impressions 2,800,000
   2,000,000yen/4 weeks (1 advertiser)
                                                                                              3
8. rectangle by Category
   Guaranteed Impressions
   2.0 yen/imp for each category
   300 x 300 (W x H) or 300 x 250 (W x H) pixels
   Flash: Up to 40KB, GIF: Up to 20KB

   Please contact us for channel selection
                                                                                              3
9. All rotating rectangle
   3,000,000 / month (2 advertisers)
   This is one of the most viewed rectangle banner that is placed almost all
   article pages except top page and Business Week.
   300 x 300 (250) pixels (W x H)
   Flash: Up to 40KB, GIF: Up to 20KB
   Estimated Impressions: 3,000,000/month                                                     3
                                                                                                           4
10. All rotating rectangle
  Guaranteed Impressions
  1.5 yen/imp
  300 x 300 (W x H) or 300 x 250 (W x H) pixels
  Flash: Up to 40KB, GIF: Up to 20KB
Ad Space and Rates

HtmL mail                                                                              text mail




                                                                                        E-MAIl ADVErTIsInG
                                                                                       nikkei Business online mail
                                                                                       Distributed every weekday

                                                                                       Header Ad (HTML + text)
                                                                                       500,000 yen
                                                                                       Number of mails: 716,465 (as of October 2010)
                                                                                       HTML mail: 200 x 200 (W x H) pixels + 15 two-byte characters x 2 lines
                                                                                       GIF: Up to 20 KB
                                                                                       Text email: 38 two-byte characters x 5 lines

 nIkkEI BP ACTIVE TArGETED MAIl
                                                                                       (Example)
       Effective mail delivery to our active users is made possible by our
       targeted mail based on Integrated Marketing Database that stores the
       extensive contents of Nikkei BP’s specialized online media, user attributes
       and behavior history.

       You can select your target by “the record of viewing behavior by the field
       of interest” and “user’s attributes based on registered information”.
       We also offer a number of packages of pre-segmented users. By using
       them, you can save your time up to making orders.

       Pre-segmented Package
       Attributes of frequent users are packaged in advance. Since the number
       of recipients and the available delivery time per day are fixed, detailed
       estimation is not necessary when placing an order.




Nikkei Business Publications, Inc.        Nikkei Business Publications America, Inc.   Shanghai (Representative Office)        Nikkei Business Publications Europe Ltd.
Tokyo                                     New York                                     Ryogo Hirosawa, Chief Representative    London
Yuko Tanaka                               Tatsuya Kitamura, Executive Vice President   Room 307, Apollo Building               Matt Findel-Hawkins, Sales Director
International Advertising Sales           655 Third Avenue, Suite 2905                 1440 Yan An Middle Road                 Alison Wood, Sales Manager
1-17-3, Shirokane, Minato-ku              New York, NY 10017, U.S.A.                   Jing'an District                        Temple Bar House, 23-28 Fleet Street
Tokyo 108-8646, Japan                     Tel: 1-212-867-3414                          Shanghai 200040, China                  London, EC4Y 1AA, U.K.
Tel: 81-3-6811-8311                       Fax: 1-212-867-3278                          Tel: 86-21-6133-1802                    Tel: 44-20-7936-2855
Fax: 81-3-5421-9804                       E-mail: info@nikkeibp-america.com            Fax: 86-21-6133-1802                    Fax: 44-20-7583-6637
E-mail: yktanaka@nikkeibp.co.jp                                                        E-mail: rhirosaw@nikkeibp.co.jp         E-mail: info@nikkeibp.co.uk
Homepage: http://www.nikkeibp.com         Nikkei Business Publications Asia Ltd
                                          Hong Kong (Head Office)                      Taipei
                                          Kevin Wong, Sales Manager                    Jiro Ikai, Sales Manager
                                          Mayuko Kawano, Sales Manager                 6F-7, No.150 Roosevelt Rd. Section 2
                                          Room No.209, 2F, Stanhope House,             Taipei 10084, Taiwan
                                          734 King’s Road, Quarry Bay, Hong Kong       Tel: 886-2-2369-0196
                                          Tel: 852-2575-8301                           Fax: 886-2-2369-0197
                                          Fax: 852-2574-8175                           E-mail: ikai@nikkeibp.com.hk
                                          E-mail: kevin@nikkeibp.com.hk
                                          E-mail: kawano@nikkeibp.com.hk
                                          Homepage: http://www.nikkeibp.com.hk

				
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posted:8/2/2011
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