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MEDIA DATA Online medium for business executives Nikkei Business Online Nikkei Business Online inherits the DNA of Nikkei Business, Japan’s foremost general business weekly, and goes beyond. It is an online platform for business executives and managers who play an active role in this Web age. Editorially, Nikkei Business Online provides compelling original content designed to help guide top and middle managers of companies in Japan. And because access to http://business.nikkeibp.co.jp information in Nikkei Business Online requires Monthly pageviews: 24,957,406 (as of October 2010) Number of unique browsers: 1,916,467 (as of October 2010) registration, it is the only online advertising (Data from SiteCensus (Nielsen//NetRatings)) medium that ensures direct access to corporate decision makers. UsEr ProfIlE Construction, real estate Construction, industryreal estate (%) 5 Other 5 Construction, 17 Other real estate 17 5Manufacturing Other Manufacturing 17 33 Service 33 Service 22 22 Manufacturing 8 33 Service 5 8 22 5 Position in comPany (%) Retail age (%) Chairman, Finance Retail 8 president Chairman, 5 Finance 1 president 60 and over 1 Director, Retail 60 and over 5.0 Chairman, Finance corporate 5.0 6.7 Director, officer president 12.1 29 and 1 6.7 corporate officer under 29 and 60 and over12.1 under 10.3 Other 5.0 DepartmentDirector, 10.3 33.9 Other 50–59 33.9 Department corporate officer 6.7 manager level 29 and 30–39 manager16.3 level 5017.3 12.1 –59 under 3025.1 –39 Other 16.3 Section 17.3 10.3 25.1 33.9 Department Sub-section manager level Section manager level 50–59 40–49 30–39 manager level Sub-section manager level 17.7 16.3 Businesspeople from 17.3 4034.6 –49 25.1 manager level 20.4 17.7 30s to 50s are core users 34.6 Section 20.4 manager level Sub-section Average age: 44.2 years old 40–49 manager level 17.7 34.6 People in managerial posts make up 66% 20.4 From online user survey conducted during March 16–23, 2009 December 2010 Ad Space and Rates ToP PAGE 1. Top Welcome Banner + Top rectangle Welcome Page 2,000,000yen/week Exclusive to 2 advertisers, placement from Tuesday through Monday Package of welcome banner displayed once or twice a day for 10 seconds, and a rectangle banner displayed on the top page which appears right after the welcome banner. *Visitor attribute report is added. Top Welcome Banner: 640 x 480 (W x H) pixels Estimated impressions: 70,000/week Within 10 seconds Flash: Max. 50 KB, GIF: Max. 40 KB 1, 2 Top Rectangle: 300 x 300 or 300 x 250 (W x H) pixels Estimated impressions: 400,000/week Flash: Max. 40 KB, GIF: Max. 20 KB top Page 2. Welcome Banner 2,000,000yen/week Exclusive to 2 advertisers Placement from Tuesday through Monday Displayed once or twice a day for 10 seconds when users click the URL of the article. (Different from “Top Welcome Banner” displayed when users visit the website.) 640 x 480 (W x H) pixels Flash: Max. 50 KB, GIF: Max. 40 KB 1 3. Text Ad (“This week’s information”) 600,000yen/week (4 advertisers in rotation) Exclusive to 4 advertisers Placement from Tuesday through Monday Text ad displayed on almost all pages including linked article pages 25 two-byte characters x 1 line 3 3 3 Estimated impressions: 4,000,000/week 1 4. Visual Box (GIf images plus text ad) 500,000yen/week (Exclusive to 2 advertisers, placement from Tuesday through Monday) Displayed on almost all pages including article pages. The combination of gif and text heightens visibility. Great traffic generator for your advertorial page. 5 GIF: 125 x 125 (W x H) pixels (max. 10KB) Text 1: Up to 8 two-byte characters x 2 Lines Text 2: Up to 85 two-byte characters x 1 Line Estimated impressions: 2,000,000/week 400,000 yen/week when added as a traffic generator of online advertorial. 5. Premium Visual Box 700,000yen/week Exclusive to 2 advertisers Placement from Tuesday through Monday Displayed on almost all pages including article pages Combination of gif and text heightens visibility. Great traffic generator for your advertorial page GIF: 160 x 100(W x H) pixels (max. 15KB) Text 1: Up to 20 two-byte characters x 1 Line 4 Text 2: Up to 85 two-byte characters x 1 Line Estimated impression: 2,000,000/week Ad Space and Rates CATEGorY PAGEs 6. rotating leaderboard category top 1.5yen/imp Displayed on almost all pages including article pages except Top page 728 x 90(W x H) pixels Flash: Up to 30KB, GIF: Up to 20KB 6 7. rectangle by Category Nikkei Business Online has specialized channels devoted to specific categories. Rectangle (Appears on the page following Top) 300 x 250 (W x H) or 300 x 300 (W x H) pixels 7,8 Flash: Up to 40KB, GIF: Up to 20KB Management and Strategy: Estimated impressions 2,000,000 2,000,000yen/4 weeks (3 advertisers) Investment and Finance :Estimated impressions 2,000,000 2,000,000yen/4 weeks (1 advertiser) IT and Technology: Estimated impressions 1,500,000 2,000,000yen/4 weeks (2 advertisers) 5 Asia and International: Estimated impressions 2,000,000 2,000,000yen/4 weeks (1 advertiser) 9,10 Business Week: Estimated impressions 1,000,000 2,000,000yen/4 weeks (1 advertiser) Life and Health: Estimated impressions 2,800,000 2,000,000yen/4 weeks (1 advertiser) 3 8. rectangle by Category Guaranteed Impressions 2.0 yen/imp for each category 300 x 300 (W x H) or 300 x 250 (W x H) pixels Flash: Up to 40KB, GIF: Up to 20KB Please contact us for channel selection 3 9. All rotating rectangle 3,000,000 / month (2 advertisers) This is one of the most viewed rectangle banner that is placed almost all article pages except top page and Business Week. 300 x 300 (250) pixels (W x H) Flash: Up to 40KB, GIF: Up to 20KB Estimated Impressions: 3,000,000/month 3 4 10. All rotating rectangle Guaranteed Impressions 1.5 yen/imp 300 x 300 (W x H) or 300 x 250 (W x H) pixels Flash: Up to 40KB, GIF: Up to 20KB Ad Space and Rates HtmL mail text mail E-MAIl ADVErTIsInG nikkei Business online mail Distributed every weekday Header Ad (HTML + text) 500,000 yen Number of mails: 716,465 (as of October 2010) HTML mail: 200 x 200 (W x H) pixels + 15 two-byte characters x 2 lines GIF: Up to 20 KB Text email: 38 two-byte characters x 5 lines nIkkEI BP ACTIVE TArGETED MAIl (Example) Effective mail delivery to our active users is made possible by our targeted mail based on Integrated Marketing Database that stores the extensive contents of Nikkei BP’s specialized online media, user attributes and behavior history. You can select your target by “the record of viewing behavior by the field of interest” and “user’s attributes based on registered information”. We also offer a number of packages of pre-segmented users. By using them, you can save your time up to making orders. Pre-segmented Package Attributes of frequent users are packaged in advance. Since the number of recipients and the available delivery time per day are fixed, detailed estimation is not necessary when placing an order. Nikkei Business Publications, Inc. Nikkei Business Publications America, Inc. Shanghai (Representative Office) Nikkei Business Publications Europe Ltd. Tokyo New York Ryogo Hirosawa, Chief Representative London Yuko Tanaka Tatsuya Kitamura, Executive Vice President Room 307, Apollo Building Matt Findel-Hawkins, Sales Director International Advertising Sales 655 Third Avenue, Suite 2905 1440 Yan An Middle Road Alison Wood, Sales Manager 1-17-3, Shirokane, Minato-ku New York, NY 10017, U.S.A. Jing'an District Temple Bar House, 23-28 Fleet Street Tokyo 108-8646, Japan Tel: 1-212-867-3414 Shanghai 200040, China London, EC4Y 1AA, U.K. Tel: 81-3-6811-8311 Fax: 1-212-867-3278 Tel: 86-21-6133-1802 Tel: 44-20-7936-2855 Fax: 81-3-5421-9804 E-mail: email@example.com Fax: 86-21-6133-1802 Fax: 44-20-7583-6637 E-mail: firstname.lastname@example.org E-mail: email@example.com E-mail: firstname.lastname@example.org Homepage: http://www.nikkeibp.com Nikkei Business Publications Asia Ltd Hong Kong (Head Office) Taipei Kevin Wong, Sales Manager Jiro Ikai, Sales Manager Mayuko Kawano, Sales Manager 6F-7, No.150 Roosevelt Rd. Section 2 Room No.209, 2F, Stanhope House, Taipei 10084, Taiwan 734 King’s Road, Quarry Bay, Hong Kong Tel: 886-2-2369-0196 Tel: 852-2575-8301 Fax: 886-2-2369-0197 Fax: 852-2574-8175 E-mail: email@example.com E-mail: firstname.lastname@example.org E-mail: email@example.com Homepage: http://www.nikkeibp.com.hk
"Nikkei Business Online"