Real Estate Prelist

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					   Thank you for the opportunity to present my marketing program to you.
Having listed and sold homes for several years, I have observed many changes in
our real estate market during these years. The marketing campaign I offer today
represents the most effective and professional program available.

   Please take a few minutes to review this material in order to investigate
my proven track record and positive marketing techniques, designed to bring
you top dollar in the shortest time possible.

   The philosophy behind my relationship with you:

       1. I work for you; we both strive for the same goal.

       2. I advise you, you make decisions; arm twisting is not part of my

       3. Good communication between us is essential.

       4. We are a team; you control marketability (the staging of your
          home), while I control inquiries (the promotional campaign).

    If you have any questions after perusing this material, please feel free
to call.


                                              The Romero Team

  P.S. The highest compliment I can receive is a referral. If you know of anyone looking to buy or sell a home please
                           let me know. Your referrals are greatly appreciated!
    Our purpose and goal is to set the highest
   standards of professional excellence in the
   neighborhoods we serve, and to provide the
     highest quality of services available.
We dedicate ourselves to excellence by striving to
     exceed our clients’ expectations so they
           remain customers for life.
              The Romero Team
    Mario, Bruce, Bob, Cindy, Geri, Greg, Jackie,
         John, Lewis, Mike & Veronica
                                        Escrow & Client
                                        Service Manager

            Marketing &
           Website Services                                          Listing & Seller
                                                                    Service Manager

  Buy & Seller
Special Services                                                                  Realtor® Partner


   Realtor® Partner                                                           Realtor® Partner

                         Realtor® Partner                 Realtor® Partner

     “where y ou are our central focus”
                   Why Choose the Romero Team?
The typical Realtor is like a juggler, frantically trying to keep many “balls” in the air simultaneously. When
one “ball” goes astray, many others may fall in the juggler's attempt to regain control.
The goal of The Romero Team is to meet and beat your service expectations. Our team of professionals is
dedicated to ensuring that goal is met. Each team member specializes in an area of home buying and
selling. Our collaboration ensures that every detail is covered and every commitment is achieved. When
you choose to put our talent to work for you, you choose the Team. We deliver to you – a “SOLD” sign!

Meet the Team...
Mario Trejo Romero / CRS, Realtor
Mario began his real estate career in 1983. He has been a resident in the valley since
1955. Through his years in real estate Mario has been committed to increasing his
expertise through continuing education and attendance at Howard Brinton Star Power
Seminars, CRS Sellabration and The National Association of Hispanic Real Estate
Professionals (both as an attendee and trainer). He sits on a number of boards, including
the Arizona Association of Realtors, is certified through the National Trust for Historic
Preservation’s Real Estate Program and is 2008 CRS State Chapter President.

Bruce Brogard / Realtor, Client Care Manager
Bruce acts as a liaison between our clients, the vendors, and the other side of
the transaction. He coordinates and meets the appraisers, and other inspection
appointments, so that he can then translate the results to our clients. Often times, Bruce’s
seasoned-experience allows him to remedy issues before they ever create the slightest bit
of uncertainty or doubt for our clients. Bruce is certified through the National Trust for
Historic Preservation’s Real Estate Program, has been an active Realtor since 1997 and is
2008 Phoenix Chapter President of the Women’s Council of Realtors.

Cindy McDonald / Listing and Transaction Manager
Cindy’s experience, knowledge and training will guide you through the myriad of
complex details involved in the listing and sale process. She loves working with people
and doing what she can to make your sale or purchase experience go smoothly. She
handles the complex details of opening and closing an escrow from beginning to end.
Cindy is also responsible for overseeing our listings on the MLS and maintaining accurate,
up to date property information on our website. She brings to The Romero Team over 8
years of experience in the real estate industry. The care and concern given to each client
is apparent by her success. She has earned the Accredited Buyer Designation (ABR), which
is a benchmark of excellence in buyer agency service.

Meet the Team...

                            G. Lewis Penrose / Technical Specialist
                            Lewis is directly responsible for submitting and maintaining information to our website
                            and 24-hour hotline system. His exceptional skills, in administrative and organizational
                            systems, keeps our office running with streamlined efficiency so that we may better serve
                            our clients. Lewis has been an active Realtor since 1997.

   Geri Valdez               Gregory Miller              Michael Lonergan
 Realtor Partner             Realtor Partner              Realtor Partner

                                                       Geri, Gregory, Michael, John and Jackie are our Realtor
                                                       Partners. They work with, both, homebuyers and sellers,
                                                       continually staying “in-tune” with the market and current
                                                       Real Estate trends. They often find homes, for their buyers,
                                                       before the houses hit the Multiple Listing Service. With,
                                                       collectively, over 47 years of knowledge and experience, they
                                                       are beneficial to one another and this helps to ensure a
                                                       smooth, hassle-free buying experience for their clientele.

  John Dewitz                 Jackie Epley
 Realtor Partner             Realtor Partner

                                                                                  direct:      602.252.4191
      2701 N. 7th Avenue                                                          24-hour:     602.943.3003
   Phoenix, Arizona 85004                                                         toll free:   866-252.4191               T H E M E L C H E R AG E N C Y                fax:         602.254.9810
Some Kind Words from Past Clients

                                                           “We recently bought a home using Jason L. Penrose
                                                           of The Romero Team and folks let me tell you I did
  Jason, thanks you so much for all that you               not know there were any people still out there in any
  did during our sale & purchase. You went                 profession that still cared about their clients as much
  above and beyond our expectations. We                    as this young man does. From beginning to end he
  appreciate all of the referrals for various              gave us 150% effort every single day. I believe he
  vendors too. We will be bragging to all about            knew more after meeting us what we were looking
  our great experience working with you. We'll             for than we did. I was told by another realtor that he
  keep in touch & hope to see you when it's                was the most professional, knowledgeable, kind,
  housewarming party time. Good luck with                  person they had ever had the pleasure to work with -
  your new home too.                                       what more can you say. To this day we still call
  Sincerely                                                Jason for advice. I just unpacked our last box today

  Cheri & Dan                                              and I still catch my husband on the computer every-
                                                           day on The Team website and I say forget it I am not
                                                           moving again! But let me let you guys in on a secret,
  “You made the sale of my home easy and                   when he is not home I'm on the website too--hey
  non-stressful. You were all delightful to                something great might show up and I know Jason
  work with, and I appreciate your efforts.”               will be there!!”

  Annalee Bianco                                           Cindy Panos
  Phoenix, AZ                                              Phoenix , Az

                                                       “I would like to thank you for all the help and support you
      “Thank you for the efficient & person-           have given me throughout my home buying process.”
      able way you handled the purchase of             Sally Ann Trinka
      our new home.”                                   Phoenix, AZ
      Sidney & Charlene Condron
      Glendale, AZ                                   “Thank you for everything you did to make our move
                                                     as smooth and exciting as it was. We are moved in and
                                                     looking forward to living in a great neighborhood.”
 “Thank you Mario for being attentive,               Bryan & Rebecca Burt
 professional, courteous and expeditious             Phoenix, AZ
 during the sale of our home...your staff
 made the exchange easy and painless, we          Joey, You are one of the nicest people I’ve ever met!
 could not be happier with the outcome.”          You made buying a home a great experience! You
                                                  were so attentive to every detail. You really went
 Brian Kalau & Mark Laliberte                     above and beyond what was expected. I will refer
 Phoenix, AZ                                      anyone and everyone to you . Mario Romero is lucky
                                                  to have you.
                                                  Mark Miller
                                                  Phoenix, Az
Some Kind Words from Past Clients

     “We really appreciate all the help you
     provided us in our home buying process. We
     want to thank everyone in your agency for their
                                                                 “Mario Romero has been a long time personal
     assistance. It has been a very                              and professional friend of ours for over 15
     enjoyable and interesting experience.”                      years. As a matter of fact, he assisted us in
                                                                 buying our first home and was extremely sen-
     Richard and Sofia Salazar                                   sitive to our situation and patient and suppor-
     Scottsdale, AZ                                              tive to our needs. After he became familiar
                                                                 with our needs, he showed us a home that was
                                                                 exactly what we had hoped for; we moved in
                                                                 on one of the hottest days recorded in Phoenix,
 “I would like to take this opportunity to compliment            120 degrees plus. A few years later, we
 you and your superb staff. My interactions with                 relocated to Texas. Mario sold our home and
 everyone in your office were consistently                       stayed in touch with us for many years. We
 professional and courteous. Their ability to guide              thought the calendars, birthday and holiday
 through the process and assist whenever necessary               cards were surely stop coming, but they didn’t.
 made the stress of closing a little less challenging            We were fortunate enough to return to Phoenix
 and the whole experience a pleasure”                            in 2000 and before our move we re-contacted
                                                                 our friend Mario to assist us with our new
 Kate & Lee Gagne                                                home search. Our tastes had changed by then.
                                                                 Therefore, it seemed to take us longer to settle
                                                                 on a new home. However, Mario weathered
 “I knew I did the right thing when I chose you to be my Real-   our discriminating taste and helped us find our
 tor. I especially want to thank you for working so well with    current home. We are delighted to say that we
 my girls (puppies), and for being so patient with me on the     have been very happy in our home for close to
 sale of my first home. If and when I move back to Phoenix, I    five years. Very few realtors we have met have
 will definitely use Mario Romero’s Team to help me find a       given us the attention and support that Mario
 new home.”                                                      has over the years. Most people are there to
                                                                 make the “quick buck”. However, Mario’s
 Doris Humphrey                                                  interest has always been in developing a long
 Phoenix, AZ                                                     term relationship. We know others will also
                                                                 enjoy Mario’s humor and professional
                                                                 demeanor. He has brought extensive personal
   Jason Penrose and Mario Romero’s Team were                    attention to our needs and will also do the
  great. Jason helped me select my home, gave valuable           same for yours.”
  suggestions, answered all questions and negotiated
  very professionally in the purchase of my new home.                   Drs. Norberto and Patricia Adame
  He sold my existing home in under 24 hours for over
  the asking price. Who could ask for more

  Kim Vassallo
  Chandler , Az
  Some Kind Words from Past Clients

                                                                     Mario & Bruce, Just a word of thanks for all
                                                                     the hard work on Mom’s house. You were a
  Joey, I don’t know why I procrastinate. Such a bad                 pleasure to work with. Just love it here in
  habit…. In any case, I just wanted to tell you how                 Texas, sorry but I don’t miss Phoenix. By the
  grateful I am for your very professional services as               way, I made this card just for you.
  well as your friendship. It is true beyond a doubt that            Sandra Maynard
  we would not have this house were it not for you!
  Thank You! Your calm manner soothed your nervous
  clients, as you know. I would (and have) recommend
                                                                         Nicole: Thanks for all your hard
  you to anyone!
                                                                         work on this transaction, you are a
  Michael                                                                pleasure to work with. I was going
  Phoenix, Az                                                            through my files and one thing I
                                                                         would need would be a better copy
      “Linda and I would like to thank you for a job
                                                                         of the HVAC receipts that Mike had
      well done. Of all the Realtors we have had you
                                                                         on the last 2 services he had on the
      seem to be the most knowledgeable.”
                                                                         units. Please have Mike just leave
      Gene & Linda Penrose                                               those in the house with all the other
      Mesa, AZ                                                           information that he told Mr. Homer
                                                                         he would leave and we will
                                                                         pick it up at the walk-through. Also,
“Selling my house was fun. Seriously fun. I had my choice of real-       Mike told Mr. Homer that he would
tors, talked to a few before I chose the Romero Team, due to their       reset the garage door keypad to 0000
reputation in downtown Phoenix. When Jason Penrose came over to          and leave the information book on
the house, I was convinced I had made the right choice. I was imme-      the garage door system as well. I
diately comfortable with him. He sat on my couch, asked me what I        would like to thank Mike, Jason and
was thinking, what I expected, what I wanted out of the process and      you for being so easy to discuss
my timeframe. I was moving to Wisconsin. I laughed and told him          things with and getting fast resolu-
that I truly wanted the house sold that weekend….joking of course. I     tions.
told him that I would give him a nice bottle of champagne and a Wis-     Chris Scott, Realtor
consin baby outfit if he had the house under contract by Sunday. It      Prudential Arizona Properties Troon
was Tuesday. We shook on it. All in good fun of course. He had his       North
professional photographer take photos of the home that day. They
were posted online immediately afterward and colored beautiful bro-
chures were placed in the box under the For Sale sign. (I still have
one, to remember the house by, they were so nice). The house was
listed on Friday. Jason spent his entire weekend taking calls and
scheduling showings. By Sunday afternoon we had 7 offers. The
house sold for more than any of us anticipated! And, I made more
than I thought was possible. I brought Jason the bottle of champagne
and sent him the baby outfit a month later. We still keep in touch. As
I said, I had fun. I would do it all over again.
I would be happy to talk to anyone about my experience with Jason
and the Romero Team. Please contact me at any time!”
Nicole Lemus
Some Kind Words from Past Clients

“We just wanted to take a moment to thank the entire staff for all the hard work and time that you put into us.
The sale of our home was a breeze and the purchase of our new home was even easier! Geri, our realtor, helped
us begin a new and exciting chapter in our life. We are official investors, now owning multiple properties. She
has helped us through the entire process. No question was too silly and we still pick her brain whenever we have
the chance! She is very knowledgeable in this industry and we refer everyone we know to her. She has helped
us realize and achieve our financial goals with hardly any money to begin with. We are customers for life!
Thank you “
Brian and Dorothy Finn

“Thank you for staying on top of               Michael, I can say honestly that you are the best Realtor I have
the progression of our closing.               ever worked with! Everything went smoothly and was handled
We love our new home.”                        very professionally, especially given that I left town before it was
Thanks,                                       even really getting started. I was very pleased with the results in
Robert & Evelyn Blackwell                     every respect.
                                              Kevin P. Fleming

My husband Trinidad and I began investing in December 2003. We bought two properties; a tri-plex for
$175,000 and a four-plex for $ 225,000. Our initial investment was approximately $22,000 for the tri-plex and
$32,000 for the four-plex. The current value of these properties are $265,00 and $325,000 respectively. In July
of last year we bought a single family home for $300,000 with an investment of $40,000. The current value of
that home is approximately $350,000 and currently a rental property. Geri has helped us evolve into landlords by
giving us the basics of managing rentals. She is still helping us out when we come across a situation we are not
familiar with. Property investment has been a great step in helping us achieve our investment goals.
 Rosie R. Villegas

Jennifer, It was a pleasure meeting       Nicole, We appreciate you being so efficient in reminding us to
you. I appreciate how helpful you         choose a home warranty plan and getting it ordered. On Day 6 of
have been in my home search. I’m          ownership, we needed it to repair our water heater. According to
motivated to get this house sold          the plumber, the water heater hadn’t been flushed and contained
here and move forward in Phoenix.         damaging sediment. They replaced the control valve and other
Best,    Marla Thrift—San Jose            parts on the unit. We have hot water again…
                                          Thank you for the excellent planning and client service!
                                          Craig and Lisa Bruner
Dear Jason & “Gang”, Thanks for all
your hard work in getting my home
sold. I’m so pleased with the outcome!
I’ll certainly pass on the good word
about you to whom ever is looking to
sell or buy a home. Thanks again,
Take care! Sue Baker
Our Guarantee
What is the biggest fear when you list your home?
It’s simple. You worry about being locked into a
lengthy listing agreement with a less than competent
real estate agent, costing your home valuable time
and exposure on the market.

Worry no more. The Romero Team takes the risk out
of listing your home. Here’s how, through the
EASY EXIT Listing Agreement.

•   You can cancel your listing at any time!
•   You relax, knowing you will not be
    locked into a lengthy or binding con-
•   You receive our unique high level of
    real estate service, so high we are con-
    fident you will be happy with the re-
•   We are so sure that you’ll not only be
    just satisfied, but actually delighted ....
    …. We Guarantee it


     We take the risk out of listing your home.
 21 Point Marketing Plan

Our Goals and Objectives
     • To assist in getting as many qualified buyers as possible into your home until it is sold.
     • To help you get where you want to go on time.
     • To communicate with you weekly the results of our activities
     • To assist you in negotiating the highest dollar value between you and the buyer

The Marketing Plan
     1. Submit your home to our local Multiple Listing Service.
     2. Price your home open the market vs. narrowing the market.
     3. Promote your home at the company sales meeting.
     4. Develop a list of features of your home for the Brokers to use with their potential buyers.
     5. Fax a features sheet to 25 agents in the marketplace for their potential buyers.
     6. Suggest and advise as to any changes you may want to make in your property to make it
        more saleable.
     7. Constantly update you with any changes in the marketplace
     8. Contact over the first seven buyer leads, centers of influence, and past clients for
        their referrals and prospective buyers.
     9. Have a professionally installed post placed in the yard
     10. Hang a Romero Team Sign, agent rider, and Brochure tube on the post.
     11. Place a lock box on your property to increase showings and provide you with the security
        of knowing who has shown your home.
     12. Create a professional Color Flyer for inside the home.
     13. Create a Color Brochure for the exterior of the home
     14. Place a Brochure tube on the sign post, and provide you with extra brochures to fill the
        tube if needed.
     15. Mail out 100 just listed postcards to your neighborhood.
     16. Create and record a narrative description of your home to place on our 24 hour Real Estate
        info hotline.
     17. Personally contact the 20 neighbors closest to your home to get ideas on prospects for your
     18. Adjust, and put 20+ photographs, amenities, and narrative of your home onto our website which populates over 20 other sites.
     19. Place your home on a brokers tour when applicable
     20. Submit your home into Home Feedback to let you know what other agents thought about
        your home.
     21. Our transaction manager will manage the details of your transaction to ensure your con-
        tract closes on time, so you can get what you the time that you want.

                      Don’t be afraid to comparison shop!
                                                               Romero Team Agent 2        Agent 3
  Over 94 years combined experience                               YES
  Closed over $200 million in volume                              YES
  2007 Business Journal Book of Lists Top 25 Realtor & Teams      YES
  Ranked in the top 300 in The USA (Realtor Magazine)             YES
  Top 1% of Realtors in Phoenix                                   YES
  24 hour hotline - IVR System

  Full time Realtor                                               YES
  Website Exposure

  Blog Exposure

  Team approach                                                   YES
  Listing syndication of your property                            YES
  Mail your neighbors color Just Listed postcards                 YES
  Weekly contact with updates                                     YES
  Brochure box with COLOR FLYERS                                  YES
  Lockbox                                                         YES
  Color Brochures on card stock                                   YES
  Easy Exit Guarantee - cancel anytime                            YES
  Virtual Tour                                                    YES

                            Take this form with you when interviewing prospective agents

                                See all Greater Phoenix
                                 area homes for sale at
Mario Trejo Romero                         T H E M E L C H E R AG E N C Y
                                1% >1%




36% Real Estate Agent                               5% Print Newspaper Advertisement

24% Internet                                        3% Knew the Seller

15% Yard Sign                                       1% Home Book or Magazine

 7% Friend, Neighbor or Relative                    >1% Other

 7% Home Builder or their Agent            Source: The 2005 National Association of
                                           Realtors, Profile of Home Buyers and Sellers

   Search the MLS at
   to find your perfect home or call 602.252.4191
        ACCESSED OVER 40,000 TIMES!



                                      See all Greater Phoenix
                                       area homes for sale at

                                    See all Greater Phoenix
                                     area homes for sale at
24 Hour Hotline

      Open All Night
      The Romero Team’s
       Real Estate Hotline
        a FREE, 24-hour
      Source for the latest
    information on buying
     or selling your home.
 702 W Encanto Blvd    2971 E Morgan Dr       6023 W Coolidge St        8255 N 18th St.      1639 W Roma Ave.
      ID #1749             ID #1229                ID #1609                ID #1509              ID #1559

8641 W Monterey Way    7001 S 42nd Lane         4214 N 4th Ave         2229 N 14th Place    1908 W Berridge Ln #5
      ID #1489            ID #1459                 ID #1599                ID #1389               ID #1449

    916 N 85th Pl      5729 N 12th Place   3655 N 5th Ave #100/108     53 W. Lewis Ave.     13241 W McLellan Rd
      ID #1629             ID #1579               ID #1379                 ID #1809               ID #1409

3828 N 32nd St. #107    4102 N 30th Dr         5610 N 45th Ave       1133 E Redmon Dr.– C     10017 N 7th Place
     ID #1589             ID #1819                ID #1529                 ID #1419               ID #1299

 13242 N 11th Ave       2602 N 8th St.       3130 N 7th Ave #311     18513 W Porter Dr       1908 W Berridge #9
     ID #1769             ID #1539                ID #1189               ID #1679                 ID #1349
123 Easy Street
   HeadingSouth Country Club Manor...
          Built in 1949.
          Red Brick Construction.
          Beautifully Appointed.
          3 Bedrooms.
          1.75 Bathrooms.
          Decorator Colors.
          Beautifully Remodeled Kitchen.
          Remodeled Bathrooms.
              Plac e your mes sage here. F or maximum i mpact, us e two or thr ee sentences.

          Inside Laundry.
          Sparkling Diving Pool & Spa.
          Resort-Like Backyard.
          Block Wall Fencing.
Just-listed postcards are
 sent to your neighbors
 announcing your home
avoid the top 10 largest selling mistakes!

                                                                                       the romero team
 BEFORE YOU SIGN ANYTHING, read about these
 common mistakes that home sellers make:

      It's no secret, price is everything. Overpricing does more to discourage buyers than any other
      single factor. When you overprice, you put your home in competition with homes that may be
      newer, larger or have more amenities than yours. You help your competition sell their home.
      This leads to long days on the market, and costs you, the seller, money in the long run. Make
      sure you get your pricing advice from a professional agent who knows the

      A home that is in ill repair, or otherwise poor condition, does not excite buyers. A home like
      this is looked at by buyers as a work project and money pit. Having your home in good repair
      and great showing condition will significantly improve your chances for a sale at top dollar
      value. Having your home pre-inspected by a termite and dry rot inspector will also have a
      positive impact on buyers.

      Most buyers today want to drive by. If your home is an attractive drive-by, it will gain more
      attention and certainly more showings. Doing the little things to help your home's curb appeal
      will make a huge difference.

      Buyers like updated, light and bright homes. Dark carpets, paint, and curtains are often buyer
      turn-offs. Go through your home and remove clutter; touch up and update paint, counter tops,
      and carpets. Open your home up and make sure the sun shines in. Offensive odors from pets
      and smoking are also huge turn-offs to most buyers. Rid your home of offensive smells by
      burning scented candles and create a pleasant aroma. The most important rooms to concen-
      trate on are the living room, family room, kitchen and master bedroom. Your entire home's
      atmosphere is set off by these rooms.

      Get your home in good showing condition, but don't over do it. Huge projects such as
      complete remodels of kitchens, adding decks, and expanding room sizes may not pay back your
      investment. Before you jump into a huge improvement project, get some good advice.
avoid the top 10 largest selling mistakes!

                                                                                        the romero team
      Bad roofs, exterior paint, or structural problems may make your home un-financeable. The
      wider the scope of financing that your home can qualify for, the higher the overall market
      value. Remember – government programs like VA and FHA will be the most picky.

      Hiring a professional agent will help you get your home priced right, and will also get you
      started with the best fix ups. A strong agent will get your home exposed to the largest number
      of potential buyers. Paying the agent fee is often the least expensive part of selling your home.
      Trying to sell your home yourself can be costly. Most 'for sale by owner' homes close for less
      than comparable homes listed with an agent, and you have no representation.

      When your home is being shown, go for a drive or a walk. Take yourself, your family, and pets
      and let the agent and their clients have the freedom they need. An agent can always do their
      best job of showing your home when you are not underfoot. Buyers are more at ease and
      much more likely to spend time looking at your home's features and benefits.

      If there is ever a good reason to have a veteran agent working for you, it's during the
      negotiation of your home sale. A good negotiator can mean thousands of dollars to you, and
      will protect your interests. Don't let your emotions run wild during negotiations. Try to
      separate your emotions from your business side. Remain cool and calm during this time.

      When you do get an offer on your home, act quickly and decisively. Letting offers sit around
      without acting can be a huge mistake. Things can change quickly in the mind of a prospective
      buyer. Acting quickly while the excitement and interest level are at a high point can be very
      important. Typically, a buyer's motivation level decreases with time. Buyers' remorse can even
      set in. Acting in a timely manner is essential

  For more information contact The Romero Team at 602.252.4191 or visit us on the
  web at

             Search the MLS at
             to find your perfect home or call 602.252.4191
A Normal R eal Estate Market

Factors that have caused the Real Estate
market to change...
1. Adjustable rate mortgages that people got 2-3
   years ago now have started to adjust.

2. According to the National Association of Realtors:
   40% of all properties sold in 2005- 2006 were
   investors. These investors are now flooding
   the market.

3. New home builders that started projects have
   no choice but to finish them. They are discounting
   prices and offering major incentives.

4. Bank owned properties, REO’s, notices of default
   and short sales are at an all time high.

5. Normal sellers that have to sell their houses

Impact Factors...

                                              Listings are expiring

 1                                    2                               3
          Properties are                                                  Interest rates
                                              faster than ever.
          appreciating                                                    are beginning to
                                              (50% are going
          slowly if at all                                                creep up
                                              to expire)

                                                                          PRICING becomes

 4                                    5                               6
                                              Taking a
          Sub-Prime                                                       the number one
                                              minimum of 4-6
          market is gone                                                  issue in a normal
                                              months to sell

              Search the MLS at
              to find your perfect home or call 602.252.4191
      What Price?
There is a one HOUR price
 a one day price
 a one week price
 a one month price
         and a
 10 Year price …
 Where would you like to be?
Three things
can happen
when your
home goes on
the market.

                                                1     We get no showings.

                                                      We get showings,
                                                2     but no offers.

                                                      Your home sells and
                                                3     sometimes right away!

       1. If we have low to no showings: We have missed the mark, price-wise,
          and we are in need of a significant repositioning.
       2. If we get showings and no offer: We need a minor price repositioning.
       3. Your home sells right away: YEAH!

 JUST A REMINDER: You have chosen The Romero Team to market your home. If you
 are getting showings from agents, even if it is not by one of our Buyer’s Agents,
 then our efforts are working.

satisfying real estate needs & dreams





                        of w i n g s, b O

                    riv f e r s = 4 - 6 %



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                          by              d
                      ro       s o nly a n     2%

            iv             f sh

                 e-             o wings =               O
                      bys                          %
                             o nly = 1 2 +

satisfying real estate needs & dreams

   HIGH                                       If you drop the price later,

                                              the best chance to sell

                                                          for TOP DOLLAR

   PRICED                                                  has passed you by.
                                                                                         It is important
   RIGHT                                                                                 to be priced right
                                                                                         during early activity.

                                                                                         Even if you drop
                                                                                         the price later, the
                                                                                         best market has
                                                                                         passed you by.

         week 1        week 2       week 3   week 4      week 5

                  Weeks exposed to the market and activity level

Market-value pricing helps owners                                  Average difference between original list price and
                                                                   selling price by length of time on the market
get their asking price faster
A study by the National Association of Realtors                      -2.9%      Less than 4 weeks

shows that market-value pricing results in homes
selling faster and for closer to the listing price. If               -4.8%                 4 - 12 weeks

homeowners ask too much for their homes than the
market value in the beginning, their homes stay on                   -6.4%                                13 - 24 weeks

the market longer and sell for much less than the
                                                                                                                     more than
original asking price. Check out these statistics:                   -9.1%                                           24 weeks

Source: National Association of Realtors

Pricing your home correctly in the beginning
will net you more!

                   Search the MLS at
                   to find your perfect home or call 602.252.4191

                                             Because the market is declining, incorrect pricing
                      Asking Price       initially can cost thousands of dollars and months of
                                                     time. Realtors call this continuous drop in
                                                          price “chasing the market down” and
                                                                   the property finally sells well
                                                                          below where it should

                                                                                       have sold.
                             property should have
                             been priced at. Property               ET
                             could have sold here.                       LU


Benefits of Correct Pricing...                          Facts about Pricing...
1. Faster sale                                          The home that offers the most value for the
2. Less inconvenience                                   least expense will get the offers.
3. Real estate sales people get excited                 It is best to be “right on the money and
   about selling your property                          hard on the price.” Negotiating room can
4. More inquiries turn into more showings               be a burden.
5. The sellers get better offers                        It is better to say “no” to low offers than to
6. The sellers net more from the sale                   not have any. This gives the seller the control.

                    Search the MLS at
                    to find your perfect home or call 602.252.4191
    6% or 7% commission
          The choice is yours
Market time for 7% listings is usually one-half that of
listings of 6% or less.. but the Choice is yours.

Seller usually nets more money on a 7% listing!

Selling agents are more likely to push 7% listings!

Selling agents are more likely to keep the Buyer on the table
during the escrow period for a 7% listing!

Selling agents are less likely to encourage lowball offers
on 7% listings!

Flyers to other Realtors and the MLS system will
indicate that the commission to the selling agent is 4% and
will certainly cause more Realtors to add your home to their
showing list, thereby increasing buyer traffic and resulting
in a faster sale!!
Dangers of Overpricing Your Home

You will lose the excitement that a new listing generates:
Real estate agents are working with buyers who have seen what is currently on the market and are waiting
for something new to be listed. Therefore, the most activity will take place in the first 30 days of a listing.
Your home will probably receive its highest and best offers during this time. After that initial period, the
only people to look at your home will be new buyers in the marketplace.

You Will Lose the most qualified prospects:
Buyers won’t be able to “make an offer” because they probably won’t see your property. They will view
the properties that are priced within their purchase power range, knowing that they cannot
afford anything above their price range.

Overpricing helps sell other, more competitively priced homes first:
Your home may be used to demonstrate the good value of other properties. Your objective should be to
enter the market in a position that will attract prospects, not drive them away.

Your home may become stale on the market:
Prospects may wonder why it has been on the market so long or if something is wrong with the property,
even after you lower the price. You may even have to settle for less than market value. A house takes
on a reputation surprisingly fast, so don’t wear out your welcome on the market.

You lose a strong position when your house is on the market a long
time, both financially and mentally:
Prospects will not “rush” to make an offer on an overpriced property, and you may feel compelled to
accept less when they finally do.

If you do get an offer, the contract may fall through because of
appraisal problems:
The lender must justify the price to the market.
        Not all Realtors
          are alike...
  Mario Romero has earned several prestigious
designations including The Certified Luxury Home
Marketing Specialist (CLHMS), Million Dollar Guild,
Council of Residential Specialists and the National
          Trust for Historic Preservation.

                                 Certified Luxury Home Marketing Specialist (CLHMS)
                                 Million Dollar Guild
                                 Certified agents skilled in the craft of marketing exceptional properties
                                 internationally. Million Dollar Guild members are specialists who have
                                 certified success in the million-dollar and above market. Your exceptional
                                 property demands an exceptional professional. Our Guild members have
                                 established their expertise and abilities in helping to buy or sell the
                                 world's most exclusive residential homes and estates.

                                         Council of Residential Specialists
   There is a difference in real estate agents. Only 1 in 20 Realtors® has the
    sales record and advanced training to carry the CRS Designation. If you
                  are serious about selling or buying a home,working with a
           Certified Residential Specialist can give you a serious advantage.
                   So for great agents and great homes, go to
                                                     GET SERIOUS, GET A CRS!

                               The Council of Residential Specialists is an affiliate of
                                    the NATIONAL ASSOCIATION OF REALTORS®

                                 National Trust for Historic Preservation
                                 Recognized by the National Trust for Historic Preservation as a member
                                 of the Historic Real Estate Program.

                 Mario Trejo Romero, CRS
                 2005 Phoenix Business Journal
                 Realtor of the Year

                         Search the MLS at
                         to find your perfect home or call 602.252.4191
      Buy or Sell your next home with The Romero Team
                and use our moving truck for Free …
            Who said you can’t get anything Free today?
      All you do is Buy or sell your home with us and you can reserve
     your date to use the truck the day of your closing. You then become
     a customer for life and can use our truck anytime, no kidding.
   If you have a charitable or community project who needs a truck
               call us, we let them use it Free too.
         The condition of your home will have a huge impact on how fast it sells, and its eventual selling price.
      Preparing your home for sale can pay you huge dividends. Many fix ups cost very little and consist mostly of

1 Clean the entire home 2 closets,the clutter from         3                            4                            5
               time and some elbow grease. Here are some simple tips to help your home show its best.

                            Clean                              Make your rooms look         Arrange furnishing           Scale down the num-
thoroughly. Shampoo     all        cupboards and           as spacious as possible.     so that it is easy to walk   ber of photos, pictures,
carpets, wash walls,         cabinets.                     Store unnecessary furnish-   through your home.           portraits and posters
clean sills, window                                        ing items that make your                                  hanging on walls.
screens and                                                home look                                                 Make sure
blinds. Clean out                                          crowded.                                                  you patch
light fixtures                                                                                                       all nail
and dust                                                                                                             and
shelving.                                                                                                            screw
Get                                                                                                                  holes.

6 Keep your curtains          7 Make your kitchen          8                              9                          10

                                                               Clean your                     Clean your oven.             Keep scented candles
and draperies open as a       shine. Remove clutter        refrigerator,                  Degrease it and keep       burning in the kitchen
rule. You will want your      from counter tops and        inside and                     it looking as good         and bathrooms. Pleasant
home to show very light       cabinets and store it.       out. Make                      as possible.               fragrances
and                           Keep your sink clean and     sure that you                                             will entice
bright.                       clear of any dirty dishes.   do the simple                                             buyers to
Find                                                       things like putting                                       stay longer
ways                                                       an open box of baking                                     in your
to                                                         soda in your fridge. Also,                                home.
screen                                                     remove unnecessary clutter

11 Keep bathrooms                                          13                           14                           15
any unappealing views.                                     from the door.

                             12    Keep                          Go through your             Place plants or               Make sure
scrubbed and tidy with       all sinks                     entire home and touch up     flower arrangements in       that your
fresh soap and neatly        in                            paint. Pay close attention   strategic parts              home is
hung towels.                 the                           to corners where there is    of the home.                 well lit.
Try to                       home                          traffic wear. Touch up       A splash of                  Put higher
color                        clean                                            base-     color from                   wattage
coordinate                   and                                              boards,   plants,                      bulbs in dark
your                         repair leaks                                    trim and   flowers,                     areas or corners.
bathrooms.                   or slow drains.                                cabinets    pillows or small             Keep all lights on during
                                                                          and           rugs can give your           showings, even in mid

16 Use mirrors on             17 Make sure that all        18                           19                           20
                                                                       cupboards.       home some real flair.        day.

                                                                Clean up all around          Put some color by              Keep all walkways
walls if necessary to         door knobs and keyed         the house. Remove any        your home's entrance         clear, clean and in good
             reflect light    entries are                  debris piles such as                   with potted        repair. This includes your
                 and          working.                     wood, firewood and                       flowers.         driveways and any parking
                 make         Replace any                  landscape trimmings.                      Keep them       areas.
                 rooms        worn                         Trim all hedges, bushes                    watered
                 look         knobs                        and shrubbery away                         and
                  larger.     or                           from the house.                            looking
                              handles.                     Keep all garden beds                       attractive.
                                                           weeded and mulched.

21   Keep all outdoor        22
                                                           23    Keep your yard and     24                           25    Clean your garage
furniture clean and in                                     lawn areas clean and in      Repair                       area. Remove clutter and
good repair.                 your                          good health. A green lawn    any                          make it look organized
                             gutters                       makes a home look great.     broken                       and as spacious as possi-
                             and roof.                     Keep your lawn edged and     windows,                     ble. Try to have nothing in
                             Keep                          free from weeds.             screens,                     your garage but cars.
                             moss or                                                    shutter or
                             algae                                                      awnings.
                             from growing on, in or
                             around them.

                                         Search the MLS at
                                         to find your perfect home or call 602.252.4191
                      Important Points to Remember
                       When Showing Your Home!!
♦ Increase your chances.Seller’s Book who see your home, the more likely you are to sell
                        The more people
   it quickly. Yes, it’s inconvenient to show your home at dinner time, but if the people buy your home,
   isn’t it worth it?

♦ There shouldn’t be any major housecleaning at this point. The kinds of tasks
   you ought to be concerned with now are simple ones; making the beds, stuffing last night’s dirty
   pans in the dishwasher, picking up loose newspapers, etc. Even young children can participate by
   “cleaning” their rooms.

♦ If the season is appropriate, open the windows in each room and let in some fresh air.
   Stale air isn’t appealing, particularly in a home with smokers or pets.

♦ Keep your thermostat at a comfortable setting.

♦ Turn on all the lights for every showing before prospective buyers arrive. This also gives
   you an opportunity to select the lighting effects you want for each room. No area of your home
   should be dark.

♦ Turn off the television and turn on light, background music.

♦ Arrange for pets and children to be at the neighbors. Perhaps it’s unfair to lump children
   with pets, but young children can distract buyers from their purpose. Keep pets away from buyers.

♦ Don’t try to “sell” the house with words! By this time you have prepared the house for
   sale; let it sell itself. Buyers buy on emotion—theirs, not yours! Keep the emotions under control.

♦ “Depersonalize” the house as much as possible. Take down any extra family pictures that are
   hanging on the walls or displayed on the shelves. They will often distract the buyers’ attention from
   what is most important ... the house!

♦ Most importantly, please leave the home during all showings. It is
   uncomfortable and difficult for buyers to view the home when owners are present. Oftentimes, they
   will rush through the home and not give it the proper attention your home deserves. It is also hard
   for the buyers to “picture themselves” living in the home when the sellers are present.
      How to prepare for a showing in
           ten minutes or less ...

1. Put the dishes in the dishwasher.
     (or quickly wash the dishes)
2. Make the beds.
3. Wipe the counters.
4. Empty the garbage.
5. Hide dirty clothes in the washer.
6. Take a deep breath!
7. Run a quick vacuum.
8. Turn on the lights.
9. Leave the house before showing!
10. Smile! You did it

 We’re working hard to get
     Your Home sold!
frequently asked questions

                                                                                          the romero team
Q:   If we list with you, will my home be on the internet?
     Absolutely! All of our yard signs, as well as our TV and radio ads prominently feature our website
A:   address. No other local agent offers that benefit. Our media promotion drives thousands of buyers
     to view homes on our website. Your home will also be prominently featured on, the
     number one real estate website in the world, as well as on and To increase
     buyer interest in our properties we’ve secured a featured homes position. Per, our
     listings are viewed twenty times as often as a regular listing on According to the
     National Association of Realtors “Profile of Home Buyers and Sellers”, over 70% of home buyers
     used the internet when starting their home search process.

Q:   If we list with you, will we be on the Multiple Listing Service (MLS)?
     Again, absolutely! Any agent who does not place your home on MLS is doing you a huge
A:   disservice. With over 30,000 agents in the valley, it is important to tap in to that agent base of
     buyers. Also, if you are not on MLS you cannot appear on, the number one real
     estate site on the internet.

Q:   Why should I use a team vs. a single agent?
     Because times have changed. No one agent can be everywhere at the same time. Let’s suppose an
A:   agent has a relocation buyer in town. Let’s suppose an agent has a relocation buyer in town. For
     three or four days they have to be with just that one buyer, a dream scenario for the agent, but
     not so for you. They are unavailable to show your home, they are unavailable to get feedback on
     showings, they are unavailable to negotiate contracts or inspection reports, and so on. Also, most
     agents are either great at people skills or great at paperwork. Rarely will they excel at both.
     Unfortunately, today’s real estate marketplace demands that the agent possess all of these skills.

Q:   Shouldn’t I pick an “area specialist” to sell my home?
     There are agents who focus primarily on one geographic area or neighborhood. But buyers
A:   come from all over the valley and country, not just from that small neighborhood. So an area
     specialist usually really means “listing agent” in the area. Many years ago the real estate business
     was successfully composed of lots of small “boutique” offices - where companies did specialize in
     a certain area or part of town. But computers, the Internet and cell phones have changed that
     aspect of the real estate business. Now the important points in selecting an agent are experience,
     track record and marketing skills.

Q:   Can I save more money if I buy and sell through you?
     Absolutely! If you are selling more than one house or plan to both sell and buy (new or resale),
A:   ask for a copy of our Client Rewards Program. We will mail or email it to you immediately!

     For additional questions and answers, please visit our website:

             Search the MLS at
             to find your perfect home or call 602.252.4191
frequently asked questions

                                                                                                  the romero team
Q:   Why should we list our home for sale with The Romero Team?
     You should hire us for the same reason that thousands of sellers have used us over and over
A:   again for more than 23 years. They know that they can depend on us to get them the most
     money, in the shortest amount of time, with the fewest hassles.
     Our marketing system offers benefits that the ordinary agent does not. Our program offers
     flexible commissions to put more money in your pocket, a client reward program when both
     buying and selling that actually rebates cash back to you, a cancel anytime policy, and the right to
     sell your home yourself and pay us nothing. Additionally, our average time to sell a home is over
     1.5 times as fast as an ordinary agent.
     Every year we help well over 200 people buy and sell. The average agent handles around eight
     sales a year. When hiring anyone to perform a job for you, experience should weigh heavily in
     that decision. Who really wants to be the surgeon’s first patient?
     Let’s examine one of our program benefits; we allow you to cancel the listing at anytime. Most
     agents will not give the consumer this right. You might ask yourself why agents need to “lock you up”
     for four to six months. Why would they be afraid to give you the right to cancel? Our philosophy is
     that we would rather strive to earn your business every day. We are confident that we can provide a
     superior level of service and care. If we don’t, we don’t deserve your business. It is that simple.

Q:   I heard that there are limited service agents who charge less. Why shouldn’t I hire the
     cheapest agent?

A:   Sellers don’t need an agent just to sell their house. They need an agent to sell their house for
     more! If your property would sell for the same price no matter who sells it _ it probably would be
     in your best interest to sell the home yourself. In that case, why pay any agent?
     The fact of the matter is we can sell your home for more. We have the track record we do because
     we are experts at pricing the property (using a specific supply-demand analysis prior to even look-
     ing for “comps”) and experts at creating the greatest amount of exposure for your property.
     Even at contract presentation, we do not follow the pack. We do not permit other agents to pressure
     you into a rash decision. The contract will be presented to you by us alone. This specific action
     (especially when there are multiple offers) gets significantly more dollars for our sellers. It is very difficult
     for a seller not to transmit emotions and reactions to another agent. That can cost a seller money.
     Sadly, there are many agents who need the deal (sometimes more than you do). The weakest
     negotiator in any transaction is the one who has to have the deal. We are in the fortunate
     position of having enough clients that any one deal won’t make us or break us. Therefore the
     negotiations are really about getting you the most money for your home. Period. If the offer
     doesn’t make sense, you can count on us to tell you so.
     In addition to these points above, with our sliding scale commission (5% - 6%) and our Client
     Reward Program, our fees in many cases are even less than the limited service broker.

Q:   Why do your homes sell so fast? Do you price them too low?
     Absolutely not. Most of our listings sell at full price or above. We make it our business to know the
A:   market, so we can ensure we get the highest possible price for our sellers. Our homes typically sell
     two and a half times faster than the average agent because of the effective marketing we do. We
     accomplish this by first doing a supply/demand analysis in the immediate area for any home we
     consider marketing. All agents have access to the same market information. It is the evaluation of
     what that information means to the marketing of a home that matters, X-rays mean nothing until
     they are evaluated by a competent doctor. Similarly, knowing what the market is doing in any
     area affects both the marketing time and value. Factors like area, demand, condition, pricing,
     accessibility and agent choice all affect a home’s time on market.
  Tribute to our Competitors
          In the real estate business, our competitors
        are as valuable as our friends. Our friends are
       too polite to point out our weaknesses, but our
       competitors are attentive, direct, and are eager
        to take our place if we don’t do our job. They
         keep us working hard and on our toes. They
         inspire us to find new ways to improve our
      services. If we had no competitors, we would be
    less professional and efficient. We are better for the
   discipline they command of us. Our competitors also
 become part of our marketing plan, we will notify them,
and all other top agents in the marketplace of your property.
We will let them know we appreciate cooperating with them
                   in the sale of your home.

               We respect and salute them.
               They have been good for us.

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