Thank you for the opportunity to present my marketing program to you. Having listed and sold homes for several years, I have observed many changes in our real estate market during these years. The marketing campaign I offer today represents the most effective and professional program available. Please take a few minutes to review this material in order to investigate my proven track record and positive marketing techniques, designed to bring you top dollar in the shortest time possible. The philosophy behind my relationship with you: 1. I work for you; we both strive for the same goal. 2. I advise you, you make decisions; arm twisting is not part of my program. 3. Good communication between us is essential. 4. We are a team; you control marketability (the staging of your home), while I control inquiries (the promotional campaign). If you have any questions after perusing this material, please feel free to call. Sincerely, The Romero Team P.S. The highest compliment I can receive is a referral. If you know of anyone looking to buy or sell a home please let me know. Your referrals are greatly appreciated! MISSION STATEMENT Our purpose and goal is to set the highest standards of professional excellence in the neighborhoods we serve, and to provide the highest quality of services available. We dedicate ourselves to excellence by striving to exceed our clients’ expectations so they remain customers for life. The Romero Team Mario, Bruce, Bob, Cindy, Geri, Greg, Jackie, John, Lewis, Mike & Veronica Escrow & Client Service Manager Marketing & Website Services Listing & Seller Service Manager Buy & Seller Special Services Realtor® Partner You Manager Realtor® Partner Realtor® Partner Realtor® Partner Realtor® Partner “where y ou are our central focus” Why Choose the Romero Team? The typical Realtor is like a juggler, frantically trying to keep many “balls” in the air simultaneously. When one “ball” goes astray, many others may fall in the juggler's attempt to regain control. The goal of The Romero Team is to meet and beat your service expectations. Our team of professionals is dedicated to ensuring that goal is met. Each team member specializes in an area of home buying and selling. Our collaboration ensures that every detail is covered and every commitment is achieved. When you choose to put our talent to work for you, you choose the Team. We deliver to you – a “SOLD” sign! Meet the Team... Mario Trejo Romero / CRS, Realtor Mario began his real estate career in 1983. He has been a resident in the valley since 1955. Through his years in real estate Mario has been committed to increasing his expertise through continuing education and attendance at Howard Brinton Star Power Seminars, CRS Sellabration and The National Association of Hispanic Real Estate Professionals (both as an attendee and trainer). He sits on a number of boards, including the Arizona Association of Realtors, is certified through the National Trust for Historic Preservation’s Real Estate Program and is 2008 CRS State Chapter President. Bruce Brogard / Realtor, Client Care Manager Bruce acts as a liaison between our clients, the vendors, and the other side of the transaction. He coordinates and meets the appraisers, and other inspection appointments, so that he can then translate the results to our clients. Often times, Bruce’s seasoned-experience allows him to remedy issues before they ever create the slightest bit of uncertainty or doubt for our clients. Bruce is certified through the National Trust for Historic Preservation’s Real Estate Program, has been an active Realtor since 1997 and is 2008 Phoenix Chapter President of the Women’s Council of Realtors. Cindy McDonald / Listing and Transaction Manager Cindy’s experience, knowledge and training will guide you through the myriad of complex details involved in the listing and sale process. She loves working with people and doing what she can to make your sale or purchase experience go smoothly. She handles the complex details of opening and closing an escrow from beginning to end. Cindy is also responsible for overseeing our listings on the MLS and maintaining accurate, up to date property information on our website. She brings to The Romero Team over 8 years of experience in the real estate industry. The care and concern given to each client is apparent by her success. She has earned the Accredited Buyer Designation (ABR), which is a benchmark of excellence in buyer agency service. T H E M E L C H E R AG E N C Y Meet the Team... G. Lewis Penrose / Technical Specialist Lewis is directly responsible for submitting and maintaining information to our website and 24-hour hotline system. His exceptional skills, in administrative and organizational systems, keeps our office running with streamlined efficiency so that we may better serve our clients. Lewis has been an active Realtor since 1997. Geri Valdez Gregory Miller Michael Lonergan Realtor Partner Realtor Partner Realtor Partner Geri, Gregory, Michael, John and Jackie are our Realtor Partners. They work with, both, homebuyers and sellers, continually staying “in-tune” with the market and current Real Estate trends. They often find homes, for their buyers, before the houses hit the Multiple Listing Service. With, collectively, over 47 years of knowledge and experience, they are beneficial to one another and this helps to ensure a smooth, hassle-free buying experience for their clientele. John Dewitz Jackie Epley Realtor Partner Realtor Partner direct: 602.252.4191 2701 N. 7th Avenue 24-hour: 602.943.3003 Phoenix, Arizona 85004 toll free: 866-252.4191 www.TheRomeroTeam.com T H E M E L C H E R AG E N C Y fax: 602.254.9810 Some Kind Words from Past Clients “We recently bought a home using Jason L. Penrose of The Romero Team and folks let me tell you I did Jason, thanks you so much for all that you not know there were any people still out there in any did during our sale & purchase. You went profession that still cared about their clients as much above and beyond our expectations. We as this young man does. From beginning to end he appreciate all of the referrals for various gave us 150% effort every single day. I believe he vendors too. We will be bragging to all about knew more after meeting us what we were looking our great experience working with you. We'll for than we did. I was told by another realtor that he keep in touch & hope to see you when it's was the most professional, knowledgeable, kind, housewarming party time. Good luck with person they had ever had the pleasure to work with - your new home too. what more can you say. To this day we still call Sincerely Jason for advice. I just unpacked our last box today 3 Cheri & Dan and I still catch my husband on the computer every- day on The Team website and I say forget it I am not moving again! But let me let you guys in on a secret, “You made the sale of my home easy and when he is not home I'm on the website too--hey non-stressful. You were all delightful to something great might show up and I know Jason work with, and I appreciate your efforts.” will be there!!” Annalee Bianco Cindy Panos Phoenix, AZ Phoenix , Az “I would like to thank you for all the help and support you “Thank you for the efficient & person- have given me throughout my home buying process.” able way you handled the purchase of Sally Ann Trinka our new home.” Phoenix, AZ Sidney & Charlene Condron Glendale, AZ “Thank you for everything you did to make our move as smooth and exciting as it was. We are moved in and looking forward to living in a great neighborhood.” “Thank you Mario for being attentive, Bryan & Rebecca Burt professional, courteous and expeditious Phoenix, AZ during the sale of our home...your staff made the exchange easy and painless, we Joey, You are one of the nicest people I’ve ever met! could not be happier with the outcome.” You made buying a home a great experience! You were so attentive to every detail. You really went Brian Kalau & Mark Laliberte above and beyond what was expected. I will refer Phoenix, AZ anyone and everyone to you . Mario Romero is lucky to have you. Mark Miller Phoenix, Az Some Kind Words from Past Clients “We really appreciate all the help you provided us in our home buying process. We want to thank everyone in your agency for their “Mario Romero has been a long time personal assistance. It has been a very and professional friend of ours for over 15 enjoyable and interesting experience.” years. As a matter of fact, he assisted us in buying our first home and was extremely sen- Richard and Sofia Salazar sitive to our situation and patient and suppor- Scottsdale, AZ tive to our needs. After he became familiar with our needs, he showed us a home that was exactly what we had hoped for; we moved in on one of the hottest days recorded in Phoenix, “I would like to take this opportunity to compliment 120 degrees plus. A few years later, we you and your superb staff. My interactions with relocated to Texas. Mario sold our home and everyone in your office were consistently stayed in touch with us for many years. We professional and courteous. Their ability to guide thought the calendars, birthday and holiday through the process and assist whenever necessary cards were surely stop coming, but they didn’t. made the stress of closing a little less challenging We were fortunate enough to return to Phoenix and the whole experience a pleasure” in 2000 and before our move we re-contacted our friend Mario to assist us with our new Kate & Lee Gagne home search. Our tastes had changed by then. Therefore, it seemed to take us longer to settle on a new home. However, Mario weathered “I knew I did the right thing when I chose you to be my Real- our discriminating taste and helped us find our tor. I especially want to thank you for working so well with current home. We are delighted to say that we my girls (puppies), and for being so patient with me on the have been very happy in our home for close to sale of my first home. If and when I move back to Phoenix, I five years. Very few realtors we have met have will definitely use Mario Romero’s Team to help me find a given us the attention and support that Mario new home.” has over the years. Most people are there to make the “quick buck”. However, Mario’s Doris Humphrey interest has always been in developing a long Phoenix, AZ term relationship. We know others will also enjoy Mario’s humor and professional demeanor. He has brought extensive personal Jason Penrose and Mario Romero’s Team were attention to our needs and will also do the great. Jason helped me select my home, gave valuable same for yours.” suggestions, answered all questions and negotiated very professionally in the purchase of my new home. Drs. Norberto and Patricia Adame He sold my existing home in under 24 hours for over the asking price. Who could ask for more Kim Vassallo Chandler , Az Some Kind Words from Past Clients Mario & Bruce, Just a word of thanks for all the hard work on Mom’s house. You were a Joey, I don’t know why I procrastinate. Such a bad pleasure to work with. Just love it here in habit…. In any case, I just wanted to tell you how Texas, sorry but I don’t miss Phoenix. By the grateful I am for your very professional services as way, I made this card just for you. well as your friendship. It is true beyond a doubt that Sandra Maynard we would not have this house were it not for you! Thank You! Your calm manner soothed your nervous clients, as you know. I would (and have) recommend Nicole: Thanks for all your hard you to anyone! work on this transaction, you are a Michael pleasure to work with. I was going Phoenix, Az through my files and one thing I would need would be a better copy “Linda and I would like to thank you for a job of the HVAC receipts that Mike had well done. Of all the Realtors we have had you on the last 2 services he had on the seem to be the most knowledgeable.” units. Please have Mike just leave Gene & Linda Penrose those in the house with all the other Mesa, AZ information that he told Mr. Homer he would leave and we will pick it up at the walk-through. Also, “Selling my house was fun. Seriously fun. I had my choice of real- Mike told Mr. Homer that he would tors, talked to a few before I chose the Romero Team, due to their reset the garage door keypad to 0000 reputation in downtown Phoenix. When Jason Penrose came over to and leave the information book on the house, I was convinced I had made the right choice. I was imme- the garage door system as well. I diately comfortable with him. He sat on my couch, asked me what I would like to thank Mike, Jason and was thinking, what I expected, what I wanted out of the process and you for being so easy to discuss my timeframe. I was moving to Wisconsin. I laughed and told him things with and getting fast resolu- that I truly wanted the house sold that weekend….joking of course. I tions. told him that I would give him a nice bottle of champagne and a Wis- Chris Scott, Realtor consin baby outfit if he had the house under contract by Sunday. It Prudential Arizona Properties Troon was Tuesday. We shook on it. All in good fun of course. He had his North professional photographer take photos of the home that day. They were posted online immediately afterward and colored beautiful bro- chures were placed in the box under the For Sale sign. (I still have one, to remember the house by, they were so nice). The house was listed on Friday. Jason spent his entire weekend taking calls and scheduling showings. By Sunday afternoon we had 7 offers. The house sold for more than any of us anticipated! And, I made more than I thought was possible. I brought Jason the bottle of champagne and sent him the baby outfit a month later. We still keep in touch. As I said, I had fun. I would do it all over again. I would be happy to talk to anyone about my experience with Jason and the Romero Team. Please contact me at any time!” Nicole Lemus Some Kind Words from Past Clients “We just wanted to take a moment to thank the entire staff for all the hard work and time that you put into us. The sale of our home was a breeze and the purchase of our new home was even easier! Geri, our realtor, helped us begin a new and exciting chapter in our life. We are official investors, now owning multiple properties. She has helped us through the entire process. No question was too silly and we still pick her brain whenever we have the chance! She is very knowledgeable in this industry and we refer everyone we know to her. She has helped us realize and achieve our financial goals with hardly any money to begin with. We are customers for life! Thank you “ Brian and Dorothy Finn “Thank you for staying on top of Michael, I can say honestly that you are the best Realtor I have the progression of our closing. ever worked with! Everything went smoothly and was handled We love our new home.” very professionally, especially given that I left town before it was Thanks, even really getting started. I was very pleased with the results in Robert & Evelyn Blackwell every respect. Kevin P. Fleming My husband Trinidad and I began investing in December 2003. We bought two properties; a tri-plex for $175,000 and a four-plex for $ 225,000. Our initial investment was approximately $22,000 for the tri-plex and $32,000 for the four-plex. The current value of these properties are $265,00 and $325,000 respectively. In July of last year we bought a single family home for $300,000 with an investment of $40,000. The current value of that home is approximately $350,000 and currently a rental property. Geri has helped us evolve into landlords by giving us the basics of managing rentals. She is still helping us out when we come across a situation we are not familiar with. Property investment has been a great step in helping us achieve our investment goals. Rosie R. Villegas Jennifer, It was a pleasure meeting Nicole, We appreciate you being so efficient in reminding us to you. I appreciate how helpful you choose a home warranty plan and getting it ordered. On Day 6 of have been in my home search. I’m ownership, we needed it to repair our water heater. According to motivated to get this house sold the plumber, the water heater hadn’t been flushed and contained here and move forward in Phoenix. damaging sediment. They replaced the control valve and other Best, Marla Thrift—San Jose parts on the unit. We have hot water again… Thank you for the excellent planning and client service! Craig and Lisa Bruner Dear Jason & “Gang”, Thanks for all your hard work in getting my home sold. I’m so pleased with the outcome! I’ll certainly pass on the good word about you to whom ever is looking to sell or buy a home. Thanks again, Take care! Sue Baker Our Guarantee What is the biggest fear when you list your home? It’s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. Worry no more. The Romero Team takes the risk out of listing your home. Here’s how, through the EASY EXIT Listing Agreement. • You can cancel your listing at any time! • You relax, knowing you will not be locked into a lengthy or binding con- tract! • You receive our unique high level of real estate service, so high we are con- fident you will be happy with the re- sults • We are so sure that you’ll not only be just satisfied, but actually delighted .... …. We Guarantee it EASY EXIT LISTING AGREEMENT We take the risk out of listing your home. 21 Point Marketing Plan Our Goals and Objectives • To assist in getting as many qualified buyers as possible into your home until it is sold. • To help you get where you want to go on time. • To communicate with you weekly the results of our activities • To assist you in negotiating the highest dollar value between you and the buyer The Marketing Plan 1. Submit your home to our local Multiple Listing Service. 2. Price your home competitively...to open the market vs. narrowing the market. 3. Promote your home at the company sales meeting. 4. Develop a list of features of your home for the Brokers to use with their potential buyers. 5. Fax a features sheet to 25 agents in the marketplace for their potential buyers. 6. Suggest and advise as to any changes you may want to make in your property to make it more saleable. 7. Constantly update you with any changes in the marketplace 8. Contact over the first seven days...my buyer leads, centers of influence, and past clients for their referrals and prospective buyers. 9. Have a professionally installed post placed in the yard 10. Hang a Romero Team Sign, agent rider, and Brochure tube on the post. 11. Place a lock box on your property to increase showings and provide you with the security of knowing who has shown your home. 12. Create a professional Color Flyer for inside the home. 13. Create a Color Brochure for the exterior of the home 14. Place a Brochure tube on the sign post, and provide you with extra brochures to fill the tube if needed. 15. Mail out 100 just listed postcards to your neighborhood. 16. Create and record a narrative description of your home to place on our 24 hour Real Estate info hotline. 17. Personally contact the 20 neighbors closest to your home to get ideas on prospects for your home. 18. Adjust, and put 20+ photographs, amenities, and narrative of your home onto our website www.theRomeroTeam.com which populates over 20 other sites. 19. Place your home on a brokers tour when applicable 20. Submit your home into Home Feedback to let you know what other agents thought about your home. 21. Our transaction manager will manage the details of your transaction to ensure your con- tract closes on time, so you can get what you want...in the time that you want. BEFORE SELECTING AN AGENT... Don’t be afraid to comparison shop! Romero Team Agent 2 Agent 3 Over 94 years combined experience YES Closed over $200 million in volume YES 2007 Business Journal Book of Lists Top 25 Realtor & Teams YES Ranked in the top 300 in The USA (Realtor Magazine) YES Top 1% of Realtors in Phoenix YES 24 hour hotline - IVR System (800.581.6827) YES Full time Realtor YES Website Exposure (TheRomeroTeam.com, MarioRomero.com, MarioRomeroTeam.com) YES Blog Exposure (www.ActiveRain.com, www.PhoenixRealEstateBloglive.com) YES Team approach YES Listing syndication of your property YES Mail your neighbors color Just Listed postcards YES Weekly contact with updates YES Brochure box with COLOR FLYERS YES Lockbox YES Color Brochures on card stock YES Easy Exit Guarantee - cancel anytime YES Virtual Tour YES Take this form with you when interviewing prospective agents See all Greater Phoenix area homes for sale at Mario Trejo Romero www.TheRomeroTeam.com T H E M E L C H E R AG E N C Y WHERE BUYER FIRST LEARNED ABOUT HOME PURCHASED 1% >1% 3% 5% 7% 36% 7% 15% 24% 36% Real Estate Agent 5% Print Newspaper Advertisement 24% Internet 3% Knew the Seller 15% Yard Sign 1% Home Book or Magazine 7% Friend, Neighbor or Relative >1% Other 7% Home Builder or their Agent Source: The 2005 National Association of Realtors, Profile of Home Buyers and Sellers Search the MLS at www.TheRomeroTeam.com to find your perfect home or call 602.252.4191 EACH MONTH OUR WEB SITES ARE ACCESSED OVER 40,000 TIMES! OUR WEB SITES: www.TheRomeroTeam.com www.MarioRomero.com www.MarioRomeroTeam.com www.PhoenixRealEstateBLOGlive.com SEARCH ENGINE PRESENCE - LISTING SYNDICATION continued... See all Greater Phoenix area homes for sale at T H E M E L C H E R AG E N C Y www.TheRomeroTeam.com SEARCH ENGINE PRESENCE - LISTING SYNDICATION See all Greater Phoenix area homes for sale at T H E M E L C H E R AG E N C Y www.TheRomeroTeam.com 24 Hour Hotline Open All Night Announcing The Romero Team’s Real Estate Hotline a FREE, 24-hour Source for the latest information on buying or selling your home. 800.581.6827 702 W Encanto Blvd 2971 E Morgan Dr 6023 W Coolidge St 8255 N 18th St. 1639 W Roma Ave. ID #1749 ID #1229 ID #1609 ID #1509 ID #1559 d Sol 8641 W Monterey Way 7001 S 42nd Lane 4214 N 4th Ave 2229 N 14th Place 1908 W Berridge Ln #5 ID #1489 ID #1459 ID #1599 ID #1389 ID #1449 916 N 85th Pl 5729 N 12th Place 3655 N 5th Ave #100/108 53 W. Lewis Ave. 13241 W McLellan Rd ID #1629 ID #1579 ID #1379 ID #1809 ID #1409 3828 N 32nd St. #107 4102 N 30th Dr 5610 N 45th Ave 1133 E Redmon Dr.– C 10017 N 7th Place ID #1589 ID #1819 ID #1529 ID #1419 ID #1299 d Sol 13242 N 11th Ave 2602 N 8th St. 3130 N 7th Ave #311 18513 W Porter Dr 1908 W Berridge #9 ID #1769 ID #1539 ID #1189 ID #1679 ID #1349 123 Easy Street HeadingSouth Country Club Manor... Built in 1949. Red Brick Construction. Beautifully Appointed. 3 Bedrooms. 1.75 Bathrooms. Decorator Colors. Beautifully Remodeled Kitchen. Remodeled Bathrooms. Plac e your mes sage here. F or maximum i mpact, us e two or thr ee sentences. Inside Laundry. Sparkling Diving Pool & Spa. Resort-Like Backyard. Block Wall Fencing. Just-listed postcards are sent to your neighbors announcing your home avoid the top 10 largest selling mistakes! the romero team SERIOUS ABOUT SELLING YOUR HOME? BEFORE YOU SIGN ANYTHING, read about these common mistakes that home sellers make: 1. PRICING TOO HIGH: It's no secret, price is everything. Overpricing does more to discourage buyers than any other single factor. When you overprice, you put your home in competition with homes that may be newer, larger or have more amenities than yours. You help your competition sell their home. This leads to long days on the market, and costs you, the seller, money in the long run. Make sure you get your pricing advice from a professional agent who knows the 2. POOR CONDITION: A home that is in ill repair, or otherwise poor condition, does not excite buyers. A home like this is looked at by buyers as a work project and money pit. Having your home in good repair and great showing condition will significantly improve your chances for a sale at top dollar value. Having your home pre-inspected by a termite and dry rot inspector will also have a positive impact on buyers. 3. POOR CURB APPEAL: Most buyers today want to drive by. If your home is an attractive drive-by, it will gain more attention and certainly more showings. Doing the little things to help your home's curb appeal will make a huge difference. 4. DREARY DARK HOMES DON'T SELL: Buyers like updated, light and bright homes. Dark carpets, paint, and curtains are often buyer turn-offs. Go through your home and remove clutter; touch up and update paint, counter tops, and carpets. Open your home up and make sure the sun shines in. Offensive odors from pets and smoking are also huge turn-offs to most buyers. Rid your home of offensive smells by burning scented candles and create a pleasant aroma. The most important rooms to concen- trate on are the living room, family room, kitchen and master bedroom. Your entire home's atmosphere is set off by these rooms. 5. DON'T OVER-IMPROVE: Get your home in good showing condition, but don't over do it. Huge projects such as complete remodels of kitchens, adding decks, and expanding room sizes may not pay back your investment. Before you jump into a huge improvement project, get some good advice. avoid the top 10 largest selling mistakes! the romero team 6. BE FINANCEABLE: Bad roofs, exterior paint, or structural problems may make your home un-financeable. The wider the scope of financing that your home can qualify for, the higher the overall market value. Remember – government programs like VA and FHA will be the most picky. 7. GET GOOD ADVICE AND GOOD MARKET EXPOSURE: Hiring a professional agent will help you get your home priced right, and will also get you started with the best fix ups. A strong agent will get your home exposed to the largest number of potential buyers. Paying the agent fee is often the least expensive part of selling your home. Trying to sell your home yourself can be costly. Most 'for sale by owner' homes close for less than comparable homes listed with an agent, and you have no representation. 8. DON'T BE PRESENT DURING SHOWINGS: When your home is being shown, go for a drive or a walk. Take yourself, your family, and pets and let the agent and their clients have the freedom they need. An agent can always do their best job of showing your home when you are not underfoot. Buyers are more at ease and much more likely to spend time looking at your home's features and benefits. 9. LET YOUR AGENT DO THE NEGOTIATING: If there is ever a good reason to have a veteran agent working for you, it's during the negotiation of your home sale. A good negotiator can mean thousands of dollars to you, and will protect your interests. Don't let your emotions run wild during negotiations. Try to separate your emotions from your business side. Remain cool and calm during this time. 10. ACT FAST WITH OFFERS: When you do get an offer on your home, act quickly and decisively. Letting offers sit around without acting can be a huge mistake. Things can change quickly in the mind of a prospective buyer. Acting quickly while the excitement and interest level are at a high point can be very important. Typically, a buyer's motivation level decreases with time. Buyers' remorse can even set in. Acting in a timely manner is essential For more information contact The Romero Team at 602.252.4191 or visit us on the web at www.TheRomeroTeam.com Search the MLS at www.TheRomeroTeam.com to find your perfect home or call 602.252.4191 A Normal R eal Estate Market Factors that have caused the Real Estate market to change... 1. Adjustable rate mortgages that people got 2-3 years ago now have started to adjust. 2. According to the National Association of Realtors: 40% of all properties sold in 2005- 2006 were investors. These investors are now flooding the market. 3. New home builders that started projects have no choice but to finish them. They are discounting prices and offering major incentives. 4. Bank owned properties, REO’s, notices of default and short sales are at an all time high. 5. Normal sellers that have to sell their houses Impact Factors... Listings are expiring 1 2 3 Properties are Interest rates faster than ever. appreciating are beginning to (50% are going slowly if at all creep up to expire) PRICING becomes 4 5 6 Taking a Sub-Prime the number one minimum of 4-6 market is gone issue in a normal months to sell market Search the MLS at www.TheRomeroTeam.com to find your perfect home or call 602.252.4191 What Price? There is a one HOUR price a one day price a one week price a one month price and a 10 Year price … Where would you like to be? Three things can happen when your home goes on the market. 1 We get no showings. We get showings, 2 but no offers. Your home sells and 3 sometimes right away! 1. If we have low to no showings: We have missed the mark, price-wise, and we are in need of a significant repositioning. 2. If we get showings and no offer: We need a minor price repositioning. 3. Your home sells right away: YEAH! JUST A REMINDER: You have chosen The Romero Team to market your home. If you are getting showings from agents, even if it is not by one of our Buyer’s Agents, then our efforts are working. satisfying real estate needs & dreams IS YOUR PRICE ON TARGET? FF O O O ERS ! ho S u t no of w i n g s, b O ff riv f e r s = 4 - 6 % nu nu nu D D D f w Of be e- lo m m m by d ro s o nly a n 2% 6-1 Dr iv f sh ff e- o wings = O bys % o nly = 1 2 + satisfying real estate needs & dreams WHEN A HOUSE FIRST COMES ON THE MARKET THERE IS A FLURRY OF ACTIVITY IF PRICED RIGHT PRICED HIGH If you drop the price later, the best chance to sell for TOP DOLLAR PRICED has passed you by. It is important RIGHT to be priced right during early activity. Even if you drop the price later, the best market has passed you by. week 1 week 2 week 3 week 4 week 5 Weeks exposed to the market and activity level Market-value pricing helps owners Average difference between original list price and selling price by length of time on the market get their asking price faster A study by the National Association of Realtors -2.9% Less than 4 weeks shows that market-value pricing results in homes selling faster and for closer to the listing price. If -4.8% 4 - 12 weeks homeowners ask too much for their homes than the market value in the beginning, their homes stay on -6.4% 13 - 24 weeks the market longer and sell for much less than the more than original asking price. Check out these statistics: -9.1% 24 weeks Source: National Association of Realtors Pricing your home correctly in the beginning will net you more! Search the MLS at www.TheRomeroTeam.com to find your perfect home or call 602.252.4191 WHEN THE MARKET IS DECLINING, PRICING CORRECTLY IS OF PARAMOUNT IMPORTANCE Because the market is declining, incorrect pricing Asking Price initially can cost thousands of dollars and months of time. Realtors call this continuous drop in price “chasing the market down” and the property finally sells well below where it should PROPERTY PRICE have sold. Sold Amount property should have MA RK been priced at. Property ET VA could have sold here. LU E TIME Benefits of Correct Pricing... Facts about Pricing... 1. Faster sale The home that offers the most value for the 2. Less inconvenience least expense will get the offers. 3. Real estate sales people get excited It is best to be “right on the money and about selling your property hard on the price.” Negotiating room can 4. More inquiries turn into more showings be a burden. 5. The sellers get better offers It is better to say “no” to low offers than to 6. The sellers net more from the sale not have any. This gives the seller the control. Search the MLS at www.TheRomeroTeam.com to find your perfect home or call 602.252.4191 6% or 7% commission The choice is yours Market time for 7% listings is usually one-half that of listings of 6% or less.. but the Choice is yours. Seller usually nets more money on a 7% listing! Selling agents are more likely to push 7% listings! Selling agents are more likely to keep the Buyer on the table during the escrow period for a 7% listing! Selling agents are less likely to encourage lowball offers on 7% listings! Flyers to other Realtors and the MLS system will indicate that the commission to the selling agent is 4% and will certainly cause more Realtors to add your home to their showing list, thereby increasing buyer traffic and resulting in a faster sale!! Dangers of Overpricing Your Home You will lose the excitement that a new listing generates: Real estate agents are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, the most activity will take place in the first 30 days of a listing. Your home will probably receive its highest and best offers during this time. After that initial period, the only people to look at your home will be new buyers in the marketplace. You Will Lose the most qualified prospects: Buyers won’t be able to “make an offer” because they probably won’t see your property. They will view the properties that are priced within their purchase power range, knowing that they cannot afford anything above their price range. Overpricing helps sell other, more competitively priced homes first: Your home may be used to demonstrate the good value of other properties. Your objective should be to enter the market in a position that will attract prospects, not drive them away. Your home may become stale on the market: Prospects may wonder why it has been on the market so long or if something is wrong with the property, even after you lower the price. You may even have to settle for less than market value. A house takes on a reputation surprisingly fast, so don’t wear out your welcome on the market. You lose a strong position when your house is on the market a long time, both financially and mentally: Prospects will not “rush” to make an offer on an overpriced property, and you may feel compelled to accept less when they finally do. If you do get an offer, the contract may fall through because of appraisal problems: The lender must justify the price to the market. Not all Realtors are alike... Mario Romero has earned several prestigious designations including The Certified Luxury Home Marketing Specialist (CLHMS), Million Dollar Guild, Council of Residential Specialists and the National Trust for Historic Preservation. Certified Luxury Home Marketing Specialist (CLHMS) Million Dollar Guild Certified agents skilled in the craft of marketing exceptional properties internationally. Million Dollar Guild members are specialists who have certified success in the million-dollar and above market. Your exceptional property demands an exceptional professional. Our Guild members have established their expertise and abilities in helping to buy or sell the world's most exclusive residential homes and estates. Council of Residential Specialists There is a difference in real estate agents. Only 1 in 20 Realtors® has the sales record and advanced training to carry the CRS Designation. If you are serious about selling or buying a home,working with a Certified Residential Specialist can give you a serious advantage. So for great agents and great homes, go to www.crs.com GET SERIOUS, GET A CRS! The Council of Residential Specialists is an affiliate of the NATIONAL ASSOCIATION OF REALTORS® National Trust for Historic Preservation Recognized by the National Trust for Historic Preservation as a member of the Historic Real Estate Program. Mario Trejo Romero, CRS 2005 Phoenix Business Journal Realtor of the Year Search the MLS at www.TheRomeroTeam.com to find your perfect home or call 602.252.4191 DON’T MAKE A MOVE WITHOUT US! Buy or Sell your next home with The Romero Team and use our moving truck for Free … Who said you can’t get anything Free today? All you do is Buy or sell your home with us and you can reserve your date to use the truck the day of your closing. You then become a customer for life and can use our truck anytime, no kidding. If you have a charitable or community project who needs a truck call us, we let them use it Free too. 25 EASY FIX UPS TO HELP YOU SELL AT TOP DOLLAR The condition of your home will have a huge impact on how fast it sells, and its eventual selling price. Preparing your home for sale can pay you huge dividends. Many fix ups cost very little and consist mostly of 1 Clean the entire home 2 closets,the clutter from 3 4 5 time and some elbow grease. Here are some simple tips to help your home show its best. Clean Make your rooms look Arrange furnishing Scale down the num- thoroughly. Shampoo all cupboards and as spacious as possible. so that it is easy to walk ber of photos, pictures, carpets, wash walls, cabinets. Store unnecessary furnish- through your home. portraits and posters clean sills, window ing items that make your hanging on walls. screens and home look Make sure blinds. Clean out crowded. you patch light fixtures all nail and dust and shelving. screw Get holes. 6 Keep your curtains 7 Make your kitchen 8 9 10 detailed. Clean your Clean your oven. Keep scented candles and draperies open as a shine. Remove clutter refrigerator, Degrease it and keep burning in the kitchen rule. You will want your from counter tops and inside and it looking as good and bathrooms. Pleasant home to show very light cabinets and store it. out. Make as possible. fragrances and Keep your sink clean and sure that you will entice bright. clear of any dirty dishes. do the simple buyers to Find things like putting stay longer ways an open box of baking in your to soda in your fridge. Also, home. screen remove unnecessary clutter 11 Keep bathrooms 13 14 15 any unappealing views. from the door. 12 Keep Go through your Place plants or Make sure scrubbed and tidy with all sinks entire home and touch up flower arrangements in that your fresh soap and neatly in paint. Pay close attention strategic parts home is hung towels. the to corners where there is of the home. well lit. Try to home traffic wear. Touch up A splash of Put higher color clean base- color from wattage coordinate and boards, plants, bulbs in dark your repair leaks trim and flowers, areas or corners. bathrooms. or slow drains. cabinets pillows or small Keep all lights on during and rugs can give your showings, even in mid 16 Use mirrors on 17 Make sure that all 18 19 20 cupboards. home some real flair. day. Clean up all around Put some color by Keep all walkways walls if necessary to door knobs and keyed the house. Remove any your home's entrance clear, clean and in good reflect light entries are debris piles such as with potted repair. This includes your and working. wood, firewood and flowers. driveways and any parking make Replace any landscape trimmings. Keep them areas. rooms worn Trim all hedges, bushes watered look knobs and shrubbery away and larger. or from the house. looking handles. Keep all garden beds attractive. weeded and mulched. 21 Keep all outdoor 22 Clean 23 Keep your yard and 24 25 Clean your garage furniture clean and in lawn areas clean and in Repair area. Remove clutter and good repair. your good health. A green lawn any make it look organized gutters makes a home look great. broken and as spacious as possi- and roof. Keep your lawn edged and windows, ble. Try to have nothing in Keep free from weeds. screens, your garage but cars. moss or shutter or algae awnings. from growing on, in or around them. Search the MLS at www.TheRomeroTeam.com to find your perfect home or call 602.252.4191 Important Points to Remember When Showing Your Home!! ♦ Increase your chances.Seller’s Book who see your home, the more likely you are to sell The more people it quickly. Yes, it’s inconvenient to show your home at dinner time, but if the people buy your home, isn’t it worth it? ♦ There shouldn’t be any major housecleaning at this point. The kinds of tasks you ought to be concerned with now are simple ones; making the beds, stuffing last night’s dirty pans in the dishwasher, picking up loose newspapers, etc. Even young children can participate by “cleaning” their rooms. ♦ If the season is appropriate, open the windows in each room and let in some fresh air. Stale air isn’t appealing, particularly in a home with smokers or pets. ♦ Keep your thermostat at a comfortable setting. ♦ Turn on all the lights for every showing before prospective buyers arrive. This also gives you an opportunity to select the lighting effects you want for each room. No area of your home should be dark. ♦ Turn off the television and turn on light, background music. ♦ Arrange for pets and children to be at the neighbors. Perhaps it’s unfair to lump children with pets, but young children can distract buyers from their purpose. Keep pets away from buyers. ♦ Don’t try to “sell” the house with words! By this time you have prepared the house for sale; let it sell itself. Buyers buy on emotion—theirs, not yours! Keep the emotions under control. ♦ “Depersonalize” the house as much as possible. Take down any extra family pictures that are hanging on the walls or displayed on the shelves. They will often distract the buyers’ attention from what is most important ... the house! ♦ Most importantly, please leave the home during all showings. It is uncomfortable and difficult for buyers to view the home when owners are present. Oftentimes, they will rush through the home and not give it the proper attention your home deserves. It is also hard for the buyers to “picture themselves” living in the home when the sellers are present. How to prepare for a showing in ten minutes or less ... 1. Put the dishes in the dishwasher. (or quickly wash the dishes) 2. Make the beds. 3. Wipe the counters. 4. Empty the garbage. 5. Hide dirty clothes in the washer. 6. Take a deep breath! 7. Run a quick vacuum. 8. Turn on the lights. 9. Leave the house before showing! 10. Smile! You did it We’re working hard to get Your Home sold! frequently asked questions the romero team Q: If we list with you, will my home be on the internet? Absolutely! All of our yard signs, as well as our TV and radio ads prominently feature our website A: address. No other local agent offers that benefit. Our media promotion drives thousands of buyers to view homes on our website. Your home will also be prominently featured on Realtor.com, the number one real estate website in the world, as well as on AOL.com and MSN.com. To increase buyer interest in our properties we’ve secured a featured homes position. Per Realtor.com, our listings are viewed twenty times as often as a regular listing on Realtor.com. According to the National Association of Realtors “Profile of Home Buyers and Sellers”, over 70% of home buyers used the internet when starting their home search process. Q: If we list with you, will we be on the Multiple Listing Service (MLS)? Again, absolutely! Any agent who does not place your home on MLS is doing you a huge A: disservice. With over 30,000 agents in the valley, it is important to tap in to that agent base of buyers. Also, if you are not on MLS you cannot appear on Realtor.com, the number one real estate site on the internet. Q: Why should I use a team vs. a single agent? Because times have changed. No one agent can be everywhere at the same time. Let’s suppose an A: agent has a relocation buyer in town. Let’s suppose an agent has a relocation buyer in town. For three or four days they have to be with just that one buyer, a dream scenario for the agent, but not so for you. They are unavailable to show your home, they are unavailable to get feedback on showings, they are unavailable to negotiate contracts or inspection reports, and so on. Also, most agents are either great at people skills or great at paperwork. Rarely will they excel at both. Unfortunately, today’s real estate marketplace demands that the agent possess all of these skills. Q: Shouldn’t I pick an “area specialist” to sell my home? There are agents who focus primarily on one geographic area or neighborhood. But buyers A: come from all over the valley and country, not just from that small neighborhood. So an area specialist usually really means “listing agent” in the area. Many years ago the real estate business was successfully composed of lots of small “boutique” offices - where companies did specialize in a certain area or part of town. But computers, the Internet and cell phones have changed that aspect of the real estate business. Now the important points in selecting an agent are experience, track record and marketing skills. Q: Can I save more money if I buy and sell through you? Absolutely! If you are selling more than one house or plan to both sell and buy (new or resale), A: ask for a copy of our Client Rewards Program. We will mail or email it to you immediately! For additional questions and answers, please visit our website: www.TheRomeroTeam.com Search the MLS at www.TheRomeroTeam.com to find your perfect home or call 602.252.4191 frequently asked questions the romero team Q: Why should we list our home for sale with The Romero Team? You should hire us for the same reason that thousands of sellers have used us over and over A: again for more than 23 years. They know that they can depend on us to get them the most money, in the shortest amount of time, with the fewest hassles. Our marketing system offers benefits that the ordinary agent does not. Our program offers flexible commissions to put more money in your pocket, a client reward program when both buying and selling that actually rebates cash back to you, a cancel anytime policy, and the right to sell your home yourself and pay us nothing. Additionally, our average time to sell a home is over 1.5 times as fast as an ordinary agent. Every year we help well over 200 people buy and sell. The average agent handles around eight sales a year. When hiring anyone to perform a job for you, experience should weigh heavily in that decision. Who really wants to be the surgeon’s first patient? Let’s examine one of our program benefits; we allow you to cancel the listing at anytime. Most agents will not give the consumer this right. You might ask yourself why agents need to “lock you up” for four to six months. Why would they be afraid to give you the right to cancel? Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don’t, we don’t deserve your business. It is that simple. Q: I heard that there are limited service agents who charge less. Why shouldn’t I hire the cheapest agent? A: Sellers don’t need an agent just to sell their house. They need an agent to sell their house for more! If your property would sell for the same price no matter who sells it _ it probably would be in your best interest to sell the home yourself. In that case, why pay any agent? The fact of the matter is we can sell your home for more. We have the track record we do because we are experts at pricing the property (using a specific supply-demand analysis prior to even look- ing for “comps”) and experts at creating the greatest amount of exposure for your property. Even at contract presentation, we do not follow the pack. We do not permit other agents to pressure you into a rash decision. The contract will be presented to you by us alone. This specific action (especially when there are multiple offers) gets significantly more dollars for our sellers. It is very difficult for a seller not to transmit emotions and reactions to another agent. That can cost a seller money. Sadly, there are many agents who need the deal (sometimes more than you do). The weakest negotiator in any transaction is the one who has to have the deal. We are in the fortunate position of having enough clients that any one deal won’t make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn’t make sense, you can count on us to tell you so. In addition to these points above, with our sliding scale commission (5% - 6%) and our Client Reward Program, our fees in many cases are even less than the limited service broker. Q: Why do your homes sell so fast? Do you price them too low? Absolutely not. Most of our listings sell at full price or above. We make it our business to know the A: market, so we can ensure we get the highest possible price for our sellers. Our homes typically sell two and a half times faster than the average agent because of the effective marketing we do. We accomplish this by first doing a supply/demand analysis in the immediate area for any home we consider marketing. All agents have access to the same market information. It is the evaluation of what that information means to the marketing of a home that matters, X-rays mean nothing until they are evaluated by a competent doctor. Similarly, knowing what the market is doing in any area affects both the marketing time and value. Factors like area, demand, condition, pricing, accessibility and agent choice all affect a home’s time on market. Tribute to our Competitors In the real estate business, our competitors are as valuable as our friends. Our friends are too polite to point out our weaknesses, but our competitors are attentive, direct, and are eager to take our place if we don’t do our job. They keep us working hard and on our toes. They inspire us to find new ways to improve our services. If we had no competitors, we would be less professional and efficient. We are better for the discipline they command of us. Our competitors also become part of our marketing plan, we will notify them, and all other top agents in the marketplace of your property. We will let them know we appreciate cooperating with them in the sale of your home. We respect and salute them. They have been good for us.