hotel by liuqingyan

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									                       HOTEL RESTAURANT & TOURISM

Hospitality & Tourism Management Programme
The structure and content of programme
The programme should normally take you two years to complete. The two years are made up of a
combination of theory and practise. There is theoretical education with an industrial placement
period between the first and the second year. The theoretical compulsory part consist of 90 ECTS
points. In addition, the electives make up 30 ECTS points. ECTS stands for "European Credit
Transfer Points".
The education as Service economist qualifies you for the following positions: Conference manager,
Kitchen manager, Marketing coordinator, Marketing responsible, Project manager, Front office
manager, Restaurant manager

1. Year
1. term September to January
Service in an internal perspective + elective
2. term February to July
Service in an external perspective + elective + industrial placement

2. Year
3. term August to January
Service in a developmental perspective + elective
4. term February to June
Service in an action oriented perspective

The Programme in Hospitality & Tourism Management has two main groups of subjects:
Mandatory subjects that are common to all students and a specialisation stream that is chosen by the
students on an individual basis.

The mandatory subjects include a range of topics that are relevant to managers in service
companies. The subjects take their point of departure in service management theory and include the
following:

The compulsory part

Service in an internal perspective 1. term
Methodology, Motivation, Project steering, Study techniques, Service management, Structure and
culture, Law, Basic accounting, English
Service in a external perspective 2. term
Budgeting, Management accounting, Organisation and management, Parameter-mix and
positioning, Market analysis, Culture and business, Government, business and international
economics, English
Service in a developmental perspective 3. term
Organisational development, Market and concept development, 2. foreign language, Human
resource management
Service in an action oriented perspective 4. term
Microeconomics, Investments, Financing, Projekt management, Occupational safety and health
Quality, Business Plan
The specialisation streams allow the students to specialise in a particular sector of the service
industry. The areas offered are hotel and restaurant management, tourism management, and service
management

On the 1st semester students attend mandatory classes within the chosen specialisation stream. The
mandatory classes include the following subjects:

Hotel and restaurant management
The hotel and restaurant industry
Front of house
Food and beverage
Law

Tourism management
The notion of tourism
The history of tourism
The tourism industry
Distribution in tourism
Tourism organisations
Trends in tourism
Law

Service management
Product and concept development
The role of the consultant
Service logistics

On the 2nd and the 3rd semester students construct their own specialisation streams based on
elective subjects. Each student must select a total of five electives; two of the electives must be
related to the specialisation stream that the student originally chose, while the last three electives
can be related to the other streams.

The electives include:

Hotel and restaurant management
History of tourism and hospitality
A world of wine
Sensory evalution of food and beverage
Purchasing
Yield management
Booking systems

Tourism management
History of tourism and hospitality
Yield management
Booking systems
Events and tourism
Sustainable tourism
Strategy and innovation

Service management
Service logistics
Branding
Service quality
E-business
E-marketing
Project management

The mandatory subjects and the specialisation streams are taught in an interdisciplinary fashion.
This means that students are expected to use and relate the knowledge gained in one subject when
studying other subjects.

The interdisciplinary nature of the programme is also reflected in the exams. The exams primarily
take the form of projects that require the students to use knowledge and insight from various subject
areas.

Exams:

1st year: One written project in methodology, which is completed in groups during the 1st
semester.
One written interdisciplinary project, which is completed in groups during a period of two weeks.

2nd year: One written project relating to the industrial placement, which is completed individually
during the placement.
One written project in the specialisation stream, which is completed individually during a period of
one week.
One written interdisciplinary case study, which is completed individually during a 6-hour exam.
One dissertation that is completed individually during the 2nd year .

Classes are given in groups of approximately 35 - 40 students. Use is made of a range of
educational methods, including for example traditional lectures, case studies, workshops, guest
lectures, and excursions.

								
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