Senior Deputy Director Carl Goodman Is Confirmed As Director Designate

ASTORIA, NY, November 4, 2010 – Herbert S. Schlosser, Chairman of the Board of
Trustees of Museum of the Moving Image, has announced that the Board has voted to
accept the proposal of founding Director Rochelle Slovin to retire at the end of
February 2011, following her completion of the major expansion-renovation project she
has initiated and overseen. The redesigned Museum of the Moving Image will open to
the public on January 15, 2011.

Ms. Slovin’s retirement will come thirty years after she was named Executive Director
of the not-for-profit Astoria Motion Picture and Television Foundation, in January 1981.
Immediately after her appointment, she proposed creating the Museum in a portion of
the City-owned properties under the Foundation’s supervision. In the years that
followed, Ms. Slovin took her idea from proposal to reality: developing the
unprecedented concept for the Museum, recruiting a highly respected staff, building
an extraordinary collection of the material culture of film and television, designing and
curating a core exhibition and managing the original architectural program. After the
Museum opened in September 1988 (as American Museum of the Moving Image), Ms.
Slovin continued to guide its evolution: introducing digital media to the mission (and
organizing the first exhibition of video arcade games in any museum), undertaking an
expansion of the core exhibition in 1996, leading the institution to international
recognition and (most recently) planning and managing a $67 million building project
that is doubling the size of the Museum and transforming both its physical presence
and its program capabilities.

35 Ave at 37 St Astoria, NY 11106 718 777 6800
“Rochelle Slovin is one of the very few individuals who have created a major New York
City museum from scratch and then guided it to maturity,” Herbert Schlosser stated.
“Every aspect of Museum of the Moving Image bears her stamp, from its intellectual
framework to its approach to serving its many constituencies to its remarkable new
physical form. The Board has accepted her planned departure with a mixture of regret
at the closing of an era and deep gratitude for the tremendous legacy she has given us,
the people of New York and a multitude of enthusiasts of screen culture around the
world. It is entirely in character that Shelly is choosing to retire only when she knows
the Museum will at last be in precisely the shape she wants it to have.”

In informing the Board of her retirement plans, Ms. Slovin stated, “I have been greatly
privileged to spend the major part of my career at Museum of the Moving Image,
developing this unparalleled resource for the people of New York and the entire world. I
also feel privileged to be able to choose this moment to retire, when I can hand on this
Museum as a living legacy that I know will thrive far into the future. At this moment, my
deepest gratitude goes out to the many people who have helped build the Museum into
the extraordinary institution that it is today: Herbert Schlosser and the Board of
Trustees; our founding Chairman, John McGuire; the Museum’s valiant and brilliant
staff; the far-sighted public officials whose strong and principled support has been so
essential; and especially our audiences of every age, from everywhere in the world. As
for my own future, I am looking forward eagerly to contributing to the civic and cultural
life of New York.”

Mr. Schlosser also revealed that the Board has voted unanimously to confirm Carl
Goodman, Senior Deputy Director, as Director Designate of the Museum.

Rochelle Slovin stated, “Carl Goodman is the leader this Museum needs to bring it into
the future. There is no one smarter, more capable, more respected by the staff or
more esteemed by colleagues everywhere. I look forward with full confidence to his
success, and the continuing success of Moving Image.”

“Carl Goodman is widely admired as a leader in the field of digital media and for years
has brilliantly represented the Museum to artists, new media innovators, funders and a
host of partner organizations,” Mr. Schlosser stated. “We feel enormously fortunate in
knowing that he will be the one to carry forward this institution, keeping it at the
forefront of our evolving screen culture.”

Rochelle Slovin: A Biography

A native New Yorker, Rochelle Slovin was educated at Cornell University and the
Columbia Business School. She began her career in the 1960s as a performer in New
York’s avant-garde theater, appearing often at La Mama and other off-off-Broadway
venues. Following the birth of her two sons, and leaving the theatrical world, she

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became an organizer of Women’s Strike for Peace and then played a major role in Bella
Abzug’s 1970 Congressional campaign. She entered New York City government in
1971, first working for the New York City Planning Commission and later for the Bronx
Borough President. From 1976 to 1980, she was the director of the New York City
CETA Artists Project, the largest publicly funded employment program for creative
artists since the WPA.

In 1981 Ms. Slovin was named Executive Director of the Astoria Motion Picture and
Television Foundation (a not-for-profit organization that had been established in 1977
with the goal of restoring to productive use the historic Astoria Studio complex). Upon
her appointment, she proposed creating an American Museum of the Moving Image in
one of the buildings on the property. She went on to develop the plans for the
Museum’s mission, collection, exhibitions, programs and architecture; raised the funds
necessary for its construction and operation; and assembled a distinguished staff and
Board of Trustees. She has directed the Museum since its opening in September 1988.

With Ms. Slovin at its helm, the Museum has come to prominence as the only museum
in the United States, and the first museum in the world, devoted exclusively to film,
television and digital media. She has expanded the Museum’s reach through off-site
programs, traveling exhibitions and a content-rich website. She has been the executive
producer of the Museum’s gala Salute since 1985, including the television broadcasts
of the Salute in 2004-2006.

In 1992, Ms. Slovin received the City of New York Mayor’s Award of Honor for Arts and
Culture for “her leadership of an internationally recognized institution” and, in 1993,
the Metropolitan Historic Structures Association honored her for “her inspired
leadership in the founding of the American Museum of the Moving Image, a site of
national and international cultural significance.” In 2002, Ms. Slovin and the Museum
were honored by Governor George Pataki with the State of New York Governor’s
Arts Award.

Ms. Slovin has lectured throughout the world on museum planning, exhibition
philosophy, and the use of audiovisual media in museums. She is a former chair of the
Cultural Institutions Group (comprising the 32 major City-funded cultural institutions)
and a member of the Board of Directors of the Wooster Group and currently serves on
the President’s Council of Cornell Women. She lives in Manhattan with her husband,
the philosopher Edmund Leites.

Carl Goodman: A Biography

Senior Deputy Director of Museum of the Moving Image, and now its Director
Designate, Carl Goodman supervises the Museum’s use and study of digital media and
oversees its public programming, education and collections initiatives. He has

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organized many exhibitions for the Museum, including Computer Space, a history of
video games, <ALT> DigitalMedia, a gallery of software-based art, and the inaugural
exhibition in the expanded and renovated building, Real Virtuality. He oversees the
development of the Museum’s innovative online projects, including The Living Room
Candidate, an online exhibition about the 50-year history of presidential campaign
commercials, and Moving Image Source, the Museum’s widely read online publication
devoted to film, TV and digital media. He guided the production of the Museum’s
acclaimed interactive exhibits in its core exhibition Behind the Screen. In addition to
leading the digitization of the Museum’s collection of more than 130,000 artifacts, Mr.
Goodman serves as Principal Investigator of CollectionSpace, an international
collaboration devoted to the development of open-source, web-based collections
management software for use by museums worldwide. The Museum received a Mellon
Foundation Award for Technology Collaboration, and was designated a
Computerworld Honors Laureate for visionary use of information technology, as a
result of these efforts.

As the Museum’s Curator of Digital Media, Mr. Goodman organized and hosted the
Museum’s continuing digital media public programs, which have played host to noted
digital media professionals, artists and engineers. Mr. Goodman has been a featured
participant at conferences and panels including Museums and the Web, Games for
Change, the Association of Moving Image Archivists, the Game Developers
Conference, SIGGRAPH and the Rotterdam International Film Festival. Goodman has
served as consultant and panelist to numerous foundation and corporate new media
support programs including The Rockefeller Foundation, Creative Capital Foundation
and the John and Mary Markle Foundation. He is a member of the International
Academy of Interactive Arts and Sciences. The industry magazine Silicon Alley
Reporter called him “the most insightful chronicler of media in Silicon Alley.”

Carl Goodman was educated at Wesleyan University, where he studied philosophy and
electronic music. He joined Museum of the Moving Image in 1989 as an educator and
focused on the development of programs related to the increasing use of digital
technology in filmmaking. He became Curator of Digital Media in 1992. He assumed his
role as Deputy Director of the Museum and Director of Digital Media in 2005, and was
named Senior Deputy Director in 2007. His early years at the Museum overlapped with
a period of many years in New York when he was active as a composer of music for
film, theater and dance. He lives in New York with his wife Jennifer, Senior Director of
Business Affairs at Sony Music, and their children Olivia and Leo.

About the Museum

Museum of the Moving Image is the only institution in the U.S. that explores the art,
industry and innovation of screen culture in all its forms. Embracing topics that range
from 19th century optical toys to the latest Internet developments, the Museum

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provides insight into every phase of the production, promotion and exhibition of
moving images. Engaging an international audience of all ages, Museum of the Moving
Image offers a distinctive, highly interactive core exhibition; contemporary and
retrospective programs of films from around the world; public discussions with leading
figures in film and television; a unique collection; inspiring education programs;
stimulating changing exhibitions; and groundbreaking online projects. The Museum is
housed in a building owned by the City of New York and its operations are made
possible in part by public funds provided through the New York City Department of
Cultural Affairs, the New York City Economic Development Corporation, the New York
State Council on the Arts, the National Endowment for the Arts, the National
Endowment for the Humanities, the Institute of Museum and Library Services, and the
Natural Heritage Trust (administered by the New York State Office of Parks,
Recreation, and Historic Preservation). The Museum also receives generous support
from numerous corporations, foundations, and individuals. For more information,
please visit


Tomoko Kawamoto                      Natasha Le Bel
Museum of the Moving Image           Ruder Finn Arts & Communications Counselors
718.777.6830                         212.715.1644   

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