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Recording Studio Marketing Plan document sample
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THE PRODUCER’S THINKING MAP Figure 2-1
DEVELOPMENT PREPARATION SET-UP
• Begin to Build Core Team: Director, Writer(s), Visual • Continue to Build Core Team
Development Artist(s), Legal Department and Business • Identify Production Space
Affairs, Technology, Accounting, Recruiting, Training • Begin to Purchase or Rent Production Equipment
STRUCTURE / STATUS
and Human Resources • Start Recruiting Production Team
• Hire Editor and Editorial Staff
PRODUCTION
• Editorial Equipment in Place
• Hire Post Supervisor (Feature)
• Software and Hardware Selection Based on Project’s Digital Needs
• Development and Testing of Software
• Establish Production Process and Procedures
• Writer’s Deal(s) • Script Revisions (Feature)
• Script Development - Premise, Outline, Treatment, Draft • Bible Finalized/Pilot Finalized/Other Scripts in Progress (TV)
• Bible and Pilot (TV) • Script Revisions/Polish (D-T-V)
STATUS
SCRIPT
• Greenlit Final Script (D-T-V)
• Conceptual Artwork: Main Character Designs and Key • Establish Style of Animation and Technique
VISUAL
• Narrow Down Character Designs and Locations
DEV
Locations
• Finalize Main Characters, Props and Locations (TV, D-T-V)
• Explore Color Treatment of Key Characters and Backgrounds
• Potential Cast of Voice Actors as a Selling / Promotional Tool • Hire Casting Director (Feature)
• Song Demo, if applicable • Hire Lyricist and Song Writer, if applicable
• Identify Recording Facility
AUDIO
• Obtain Demo Reels from Subcontracting Studios • View and Evaluate Tests by Subcontracting Studios
SUBCONTRACTING
• Narrow Down Choice of Subcontracting Studios
STUDIO
• Preliminary Pass on Budget, Schedule and Crew Plan • Finalize The Production Plan: List of Assumptions, Budget,
PROD
PLAN
Schedule and Crew Plan
RELATIONSHIP
BUYER/EXECS
• Notes on Script Development • Agree on Creative Check Points
• Notes on Visual Development • Approve Production Plan
WITH
• Notes on Songs, if applicable • Sign-off on Main Characters and Locations; Linework and Color
• Discussion with Ancillary Groups on Publicity, (TV and D-T-V)
Promotions, Merchandising, Marketing and Distribution • Sign-off on Script (TV and D-T-V)
• Establish the Final Delivery Format • Sign-off on Conceptual Artwork (Feature)
• Notes on Production Plan
Figure 2-1
PRE-PRODUCTION PRODUCTION FEATURE ONLY
• Hire Staff Based on Crew Plan • 2D Pipeline: Work Book, Sequence Draft: Scene Number, Footage
• Set-up Production Space Dialogue and Description, Sequence Handout and Evaluation with
• Continue to Purchase or Lease Production Equipment Department Heads, Scene Issue, Layout, Animation, Scene
STRUCTURE / STATUS
• Storyboarding: Prioritize Song Storyboards, if applicable Plan/Scan, Rough Animation Approval, Clean Up Layout and Blue
• Broadcast Standards and Practices Legal Script and Storyboard Sketch, Clean Up Animation, Visual Effects, Clean Up Animation
PRODUCTION
Review (TV, D-T-V) and Effects Approval, Background Paint, Animation Check, Color
• Pre-Editing Story Reel, Prepare Sequence for Styling, Color Model Mark Up, Paint Mark Up, Ink & Paint, Final
Buyer/Executive’s Approval and Recording (Feature) Check, Color Approval, Film / Video Output
• Pre-Editing: Story Reel, Slugging, Track Reading, Exposure • 3D CGI Pipeline: 3D Workbook / Staging, Animation,
Sheets (TV, D-T-V) Texture/Color, Lighting, Effects, Rendering, Composite, Touch Up,
• Prepare and Check Shipment Package for Subcontracting Film/Video Output
Studio (TV, D-T-V) • Prioritize Production on Scenes Needed for Trailer and Promotions
• 3D CGI Pipeline: Modeling, Rigging, Surfaces • Release Print Tests
(Texture/Color), Animation Tests, Lighting and Effects Test
• Start Compiling Credits
• Greenlit Script/Script Revisions in Progress/Production • Finalize Script/Storyboard on a Per Sequence and Per Act Basis
Begins Based On Approved Storyboard Sequences (Feature) • Numbered Script, Recording Script, Conformed Script
• Multiple Scripts in Progress (TV) • Final Script
STATUS
SCRIPT
• Greenlit Final Script (D-T-V) • Research and Script Clearance, as necessary
• Numbered Script, Recording Script, Conformed Script (TV,
D-T-V)
• Research and Script Clearance
• Design and Art Direction: Visual Style Guide • Character and Location Design on a Per Sequence Basis
VISUAL
DEV
• Create Model Packages (TV, D-T-V) • Art Direction: Color Design and Application for Characters,
• Title Sequence (TV, D-T-V) Backgrounds/Sets, Props and Visual Effects
• Hire Casting Director and Voice-Over Director (TV, D-T-V) • Rehearsal and Voice Track Recording Based on Production Needs
• Finalize Deal with Recording Facility and Talent Availability
• Casting, Rehearsal (Pending the Budget and Schedule) and • Choose Composer and Complete Deal
AUDIO
Recording Voice Track • Prioritize Song Composition and Recording, if applicable
• Hire Song Composer, if applicable • Clearance on Music and Songs, as necessary
• Clearance on Music and Songs • Research and Finalize Deals with Post Team and Facilities
• Song Recording, if applicable
• Finalize Deal with Subcontracting Studio • Possible Use of Subcontractor For Various Elements such as
SUBCONTRACTING
• Hire Overseas Supervisor, if applicable Animation, Clean Up, Visual Effects, Digital Ink & Paint, Rendering
• Ship Artwork Materials and Audio to Subcontractor and Compositing
• Select Customs Broker for Clearing all Finished Elements
STUDIO
to be Shipped Back by the Subcontracting Studio
• Production Cost Reporting Begins • Cost Reporting Continues
PROD
PLAN
• Weekly Assessment of Work Completed and Approved versus
Quota
• Adjustment of Schedule and Money Based on Status of Production
• Finalize Post Production Plan and Schedule
RELATIONSHIP
• Final Sign Off on Key Production Design and Art Direction Choices
BUYER/EXECS
• Receiving Notes/Obtaining Approval on Creative Check Points
• Sign Off on Voice Casting Selection and Recording • Receiving Notes/Obtaining Approval on Creative Check Points
WITH
• Approve Sequences For Production (Feature) • Meeting with Ancillary Groups and Provide Materials as necessary
• Meeting with Ancillary Groups • Market Research and Test Screening
• Prioritize Material for Ancillary Groups • MPAA Rating
• Review and Sign Off on Title Sequence (TV and D-T-V) • Approval of Design and Content of Opening Titles and End Credits
• Approval of the Final Cut: Lock Picture
Figure 2-1
PRODUCTION DELIVERY
TV/DIRECT TO VIDEO POST PRODUCTION
• Delivery on Video: Receive • Cast and Crew Wrap Party
• High-end TV Series and D-T-V Projects
Color Rough Cut, Video • Finalize Choice of Elements for DVD
Commonly Complete the Following
Transfer, Off Line Edit, • Film Transfer for Home Video Market (Feature)
Steps In-house: Layout, Key Animation,
Generate Retake List, Retakes • International Version/Foreign Dubbs
Key Clean Up Poses, Effects Treatment
STRUCTURE / STATUS
Cut-In, Legal Review, • Archiving Traditional and Digital Production
on Samples Scenes, Color Key and
Locked Picture, Online Elements
Continuity Checking
PRODUCTION
Assembly, Color Correct, • Archive as applicable: 35 mm Release Print, Digi-
• Ship Material to the Subcontractor for
Credits, Textless Version, Betacam tape or D-1/D-2 Tape, Negative,
Production
Quality Control and Delivery Interpositive, Duplicate Negative, Low-Contrast Print,
• Delivery on Film: Locked Textless Background, Work Print, Magnetic
Picture, Final Re-takes Cut- Composite Mix, Music and Effects Track, Music Cue
in, Negative Cutting, Color Sheets, Song Lyrics and Composer’s Score
Timing, Credits, Textless
Version, Final Quality
Control, Release Prints and
Delivery
• Complete Trailer and Promo
• Finalized in Pre-Production • Prepare ADR Script(s) • Final As-Aired/Released Script: Conform Script
to Final Picture
STATUS
SCRIPT
• Finalized in Pre-Production • Completed • Completed
VISUAL
DEV
• Voice Track Locked • Sound Spotting, Music • Sound Track Released
• Identify Post Supervisor and Editor Spotting, Temp Dub, Record
• Finalize Deal with Post Production Score and Songs, Music Mix,
AUDIO
Facilities Record ADR, Foley, Effects
• Choose Composer and Complete Deal Pre-Mix, Foley Pre-Mix,
Dialogue Pre-Mix, Final Mix,
Fixes M&E, Print Master
• Receive material from Domestic Studio • Retakes in Progress • Job Completed
SUBCONTRACTING
• Animation Handout By Director Until Final Completion • Ship Production Elements to the Domestic Studio
• See Chapter 9 “Production” for details on (TV, D-T-V) for Promotions, Archiving and Future Sales
2D and 3D CGI Production Processes
STUDIO
• Customs Broker in Place
• Ship Sample Tests (if applicable) and Color
Rough Cut to Domestic Studio
• Receive Retake List From Domestic Studio
• Ship and Obtain Approval on Completed
Retakes
• Cost Reporting Continues • Cost Reporting Continues • Close Out All Accounts
PROD
• Assess Post Production
PLAN
• Evaluation of Production Budget and
Schedule Based on Status of Pre- Goals Versus Actuals in
Production, Subcontractors’ Delivery, Relation to Budget and
and Approval of Color Film or Video Schedule
RELATIONSHIP
• Color Rough Cut Review: Creative • Screening for the Ancillary
BUYER/EXECS
• Publicity, Promotions, Merchandising, Marketing
Retakes, if necessary Groups on as Needed Basis and Distribution of the Project
WITH
• Approval of Final Cut • Approval of Release • Submission to Festivals and Awards Circuits
• Approval of Content Main and End Print/Edited Master
Titles plus Font Style and End Credits
• Meeting with Ancillary Groups
• Market Research and Focus Testing
