2009 Annual Sales Meeting March 9 15 2009 Renaissance Hotel Nashville Convention Center Dear Vendor Partner Tractor Supply Company requests that you participate

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							             2009 Annual Sales Meeting
               March 9-15, 2009
Renaissance Hotel & Nashville Convention Center

Dear Vendor Partner:

Tractor Supply Company requests that you participate in our 2009 Annual Sales Meeting. Your
Tractor Supply Buyer(s) have selected your company to participate in this year’s Vendor Trade Show.
The insert included in this packet will provide you with the details of your company’s participation.

The 2009 Annual Sales Meeting will consist of two back-to-back meetings. The first meeting will
feature all of our northern tier stores (Division 2) and the second meeting will feature all of our
southern tier stores (Division 1). Please read all information closely to understand the complete
meeting details.

We recognize that a large part of the value of our Sales Meeting is the Vendor Trade Show, but we
expect each of our invited Vendor Partners to play a more active role in Tractor Supply’s 2009 Annual
Sales Meeting by sponsoring the numerous award dinners, luncheons and entertainment. These are
great ways to gain additional exposure for your brand and it’s also an opportunity for you to share
product knowledge and obtain feedback directly from our store managers regarding your products.

A schedule of events, sponsorship opportunities, registration and hotel reservation information, and
details regarding the tradeshow are also included within this packet. Be sure to read them carefully
and pay close attention to the deadlines. Tractor Supply Company has once again provided a
discounted room rate at the Renaissance Nashville Hotel and we highly encourage you to book your
rooms at this hotel.

We are very excited about our 2009 Annual Sales Meeting. As a Vendor Partner, you continue to be a
key part of the success at Tractor Supply and we look forward to having you participate in this event.
Together, let’s make this our most successful Annual Sales Meeting ever!

Sincerely,




Greg Sandfort
Executive Vice President Chief Merchandising Officer
        REGISTRATION INFORMATION
How to Register
Go to www.eventlogistics.com/tscsalesmeeting to register for the meeting. All vendors must register
individually and all registrations must be received by Friday, January 9, 2009.
    • NEW IN 2009 – Tractor Supply Company is working to create an excellent and cost effective
        experience for all participants. In order to achieve this, vendors will be allowed to register only 2
        people per 10’ x 10’ booth space at no additional cost. If you will require additional registrations,
        there will be a $100.00 per person registration fee. Additionally, be sure to register on-time. Any
        onsite registrations will result in a $100.00 onsite registration fee.

How to Make Your Hotel Reservations
Tractors Supply Company has arranged for a special room rate the Renaissance Nashville Hotel. Go to
www.eventlogistics.com/tscsalesmeeting to make your hotel reservations. You can also find the driving
directions to the hotel on the website. All hotel reservations must be submitted online by Friday, January
9, 2009 in order to receive the Tractor Supply Company Room Rate of $166.00. After this date
reservations will be accepted on a “space and rate available” basis.

General Information and Rules
    •   You will be required to provide payment for your booth in advance of the event. Vendors will not
        receive credentials or be granted access to the tradeshow floor without full payment.
    •   The booth layout nor the booth numbers are not included in this brochure. You will receive that
        information approximately one month prior to the tradeshow.
    •   Vendors are responsible for the ordering and the expense of any additional items outside the
        standard booth set up including all freight costs.
    •   Booths must have a Vendor Representative present during all exhibit hours. Only individuals
        working the booths are to attend; no family or friends.
    •   Teardown will begin at 5:00 p.m. on Friday, March 13th. If you begin to tear down before the noted
        time, you will be fined $400.00.
    •   All events are non smoking.
    •   Trash will be picked up during set up, teardown and at the end of each show day. Please leave
        your trash in the aisle if you wish for it to be picked up.
    •   Cell phone usage is prohibited on the trade show floor. Anyone seen using a cell phone will be
        asked to turn off their phone immediately and may be fined up to $200.00.
    •   Ovations is the exclusive provider of food and beverage at the Nashville Convention Center, thus no
        food or beverage may be brought into the tradeshow. A sample authorization form will be provided
        within the exhibitor kit sent in to you in January. Absolutely no popcorn machines will be allowed.
    •   Each vendor is encouraged to bring premiums or giveaways to the show for Store Managers. These
        could include ball caps, pens, or shirts. Store Support Center Team Members are not eligible for
        giveaways during the trade show and should be reserved for Store Managers only.
    •   All sample products not wanted by the vendor will either be sold in a designated TSC Store or
        donated to the National FFA Organization.

Badge Pick Up
When you arrive at the Renaissance Hotel and Nashville Convention Center, please proceed immediately to
the Vendor Registration Desk located on level one of the Nashville Convention Center to pick up your
badge. No one will be given access to the Trade Show floor without a name badge.

Contact Us
If you have any questions regarding registration, hotel reservations, or your involvement in the 2009
Annual Sales Meeting, please contact Event Logistics, Inc at 615-695-5225 or regdesk@eventlogistics.com

                                                    Page 2
              EXHIBITOR INFORMATION
Exhibitor Move In:                                                SERVICE CONTRACTOR:
Tuesday, March 10th              8:00 a.m. - 5:00 p.m.            Freeman Decorating Company
          All exhibits must be fully installed by                 1701 Lebanon Pike Circle
           Tuesday, March 10th at 5:00 p.m.                       Nashville, TN 37210-3215
                                                                  Phone (615) 391-5522
Exhibit Hours:                                                    Fax (615) 885-2635
Wednesday, March 11th               9:00 a.m. -     5:00 p.m.
Thursday, March 12th                7:15 a.m. - 11:15 a.m.
                                    1:00 p.m. - 5:00 p.m.
                                                                  FREEMAN EXHIBIT TRANSPORTATION:
                                                                  Phone (800) 995-3579
Friday, March 13th                  9:00 a.m. -     5:00 p.m.
                                                                  Fax (817) 385-0983
**NOTE: Exhibit Hall will open to vendors thirty minutes prior
to show opening each day.

                                                                  BOOTH COST:
Exhibitor Move Out :
                                                                  Each 10’ x 10’ booth: $8,500.00
Friday, March 13th                  5:00 p.m. - 9:00 p.m.         Cost includes registration
Saturday, March 14th                8:00 a.m. - 12:00 p.m.        for 2 attendees


Fixtures:
                                                                  BOOTH EQUIPMENT:
To ensure delivery, all fixtures for your booth must be ordered
no later than January 12th, 2009. Deliveries cannot be            •   Each 10’ x 10’ booth will be set with
guaranteed for any orders placed after this date. It is your          8’ high red, black and white back
responsibility to obtain any fixturing that you need for your         drape
booth. You can obtain these at any place of your choice. As a
recommendation, the fixtures outlined below can be obtained       •   3’ high red side drape
at the following places:
  Don Bland, Jr. at 800-237-8568;                                 •   One (1) 6’ x 30” black skirted table
    • 72” H gondola fixtures that are 48” W and have a 19”
        base deck                                                 •   Two (2) side chairs
    • 4’ and 3’ Shelves
    • 72” H end caps that are 36” W                               •   One (1) wastebasket
    • Wide span racking with wire grid
    • Other misc. components that may be needed                   •   One (1) 9’ x 10’ black booth carpet
  Tongi Parks with Southern Imperial at 800-442-8371;
                                                                  •   One (1) 7” x 44” one-line
    • 4” Scan-label Peg Hooks – $23.00/box of 100
    • Metal clip strips - $1.51 each                                  identification sign
    • Wing Rack—$25.00 each (includes 20 peg hooks)

         NOTE: A COMPLETE EXHIBITOR PACKET,
                                                                  EXHIBIT HALL CARPET:
     INCLUDING A MATERIAL HANDLING ORDER FORM,
         FROM FREEMAN DECORATING COMPANY                          The booths will be carpeted in black.
          WILL BE SENT TO YOU IN MID JANUARY                      The aisles will be carpeted in gray.
                PRIOR TO THE MEETING.
                                                 Page 3
                                 SPONSORSHIP
                                 INFORMATION
                  Tractor Supply Company encourages you to participate
             fully in the 2009 Annual Sales Meeting by becoming a sponsor!
Choosing a sponsorship opportunity, entitles you to the maximum amount of visibility, awareness, and
exposure during the meeting. In addition to image and brand building, your company will have the
opportunity to network with the top Tractor Supply Company Team Members.

Sponsorship Options
            Sponsorship                              Number Available             Value
            Divisional Awards Dinner                           2              $   45,000.00
            Western Night                                      2              $   40,000.00
            Tradeshow Class                                    1              $   35,000.00
            Giveaways - Jacket                                 1              $   30,000.00
            Renaissance Hotel Overpass Bridge                  1              $   20,000.00
            Regional Awards Dinner                             9              $   17,500.00
            Renaissance Hotel Custom Key Cards                 1              $   12,000.00
            NCC and RNH Custom Window Decals                   1              $   12,000.00
            Food and Beverage Breaks                           6              $   10,000.00
            Giveaways - Padfolio and Pen                       1              $   10,000.00
            Giveaways - Garment Bag                            1              $   10,000.00
            Divisional Awards Reception                        2              $   10,000.00
            Parking                                            2              $   10,000.00
            Outdoor Electronic Marquee                         1              $    8,000.00
            Indoor Electronic Marquees                      Multiple          $    2,000.00
            Airport Welcome Screen                             1              $    1,000.00
Attendees
  • Over 800 Store Operators
  • Approximately 300 Store Support Team Members
  • Approximately 800 Vendors

Benefits
  •   Color company logo in event program
  •   Recognition on sign or other visual formats at individual event sponsored
  •   Color company logo on tradeshow entrance unit
  •   2 Complimentary tickets to dinner event if you are sponsoring that event
  •   Recognition from stage at individual event sponsored
  •   Additional benefits as they apply to the specific sponsorship

Please contact Event Logistics, Inc at regdesk@eventlogistics.com or call 615-695-5227 with any questions
regarding a sponsorship. You can register online for sponsorships at
www.eventlogistics.com/tscsalesmeeting

                                                   Page 4
                    SERVICE CONTRACTOR
                       INFORMATION
Our internet online ordering service, Freeman OnLine is available for your convenience to order all
Freeman services, view show schedule, or print order forms. Once your show is available online you
will receive an email which includes a direct link to Freeman OnLine.

To place online orders you will be required to enter your unique Login ID and Password. If this is your
first time to use Freeman OnLine, click on the “Login” link in the top right corner to create a new
account. To access Freeman OnLine without using the email link, visit www.myfreemanonline.com
and click on the “Login” link in the top right corner. If you need assistance with Freeman OnLine
please call our Customer Support Center at 888-508-5054.

SHIPPING DETAILS:
 Warehouse shipping address:                           Show site shipping address:
 Tractor Supply Company Annual Sales Meeting           Tractor Supply Company Annual Sales Meeting
           Exhibiting Company Name                                 Exhibiting Company Name
           Booth #_______________                                  Booth #_______________
           c/o Freeman                                             c/o Freeman
           1701 Lebanon Pike Circle                                Nashville Convention Center
           Nashville, TN 37210-3215                                601 Commerce Street
                                                                   Nashville, TN 37203-3724
Freeman will accept crated, boxed, or skidded materials beginning MONDAY, FEBRUARY 9, 2009 at the
warehouse address. Material arriving after TUESDAY, MARCH 3, 2009 will be received at the
warehouse with an additional after-deadline charge.
Freeman will receive shipments at the exhibit facility beginning 3:00 PM on TUESDAY, MARCH 9, 2009.

Post Show Paperwork and Labels:
Our Exhibitor Services Department will gladly prepare your outbound Material Handling Agreement
and labels in advance. Complete the Material Handling & Shipping Outbound forms and your
paperwork will be available at show site. Be sure your carrier knows the company name and booth
number when making arrangements for shipping your exhibit at the close of the show.
Please note: All items not ordered through the Official Show Vendors may be subject to Material
Handling Charges and are the responsibility of the Exhibitor.
Warehouse Shipments:
Warehouse Shipments including outbound shipments sent out on straight time will be handled at a
rate of $54.00 per 100 pounds. There is a 200 pound minimum billing. All charges are the
responsibility of the vendor.
Dismantle and Move Out Information:
All exhibitor materials must be removed from the tradeshow floor by Saturday, March 14th at 12:00
noon. To ensure your materials are removed by this time, please have all carriers check in by
Saturday, March 14, 2009 at 10:00 a.m.
Assistance:
We want you to have a successful show.
If we can be of assistance, please call our Exhibitor Services Department at 615-391-5522.

                                                  Page 5
         MEETING AGENDA—DIVISION 2
Monday, March 9, 2009
     7:30 a.m. -      5:00 p.m.                  Registration
     6:00 p.m. -      8:30 p.m.                  Western Night at Wildhorse Saloon **

Tuesday, March 10, 2009
     6:30 a.m.    -   5:00 p.m.                  Registration
     8:00 a.m.    -   8:45 a.m.                  General Session **
     9:00 a.m.    -   5:00 p.m.                  Trade Show Exhibitor Move In
     9:00 a.m.    -   4:00 p.m.                  Breakout Meetings
     5:00 p.m.    -   6:00 p.m.                  Regional Night Reception
     6:00 p.m.    -   8:30 p.m.                  Regional Awards Dinners

Wednesday, March 11, 2009
     6:30 a.m.    -   5:00 p.m.                  Registration
     8:00 a.m.    -   8:45 a.m.                  General Session **
     9:00 a.m.    -   5:00 p.m.                  Trade Show Open
    11:30 a.m.    -   1:30 p.m.                  Lunch **
     6:00 p.m.    -   7:00 p.m.                  Division 2 Awards Night Reception
     7:00 p.m.    -   9:30 p.m.                  Division 2 Awards Night Dinner

Thursday, March 12, 2009
     6:30 a.m.    - 5:00 p.m.                    Registration
     7:15 a.m.    - 11:15 a.m.                   Trade Show Open
    11:15 a.m.    - 12:45 p.m.                   Vendor Lunch—Limited Seating—RSVP online
    11:30 a.m.    - 12:45 p.m.                   Closing General Session **

Meeting Information:

•    Business Casual attire for all functions unless otherwise specified; jeans and boots for Western Night

•    All events are non-smoking and no alcoholic beverages are allowed in the exhibit area

•    Vendor Partners are invited to attend events marked by **. Vendors must pre-register for all events.


                                                  Page 6
    MEETING AGENDA—DIVISION 1
Thursday, March 12, 2009
 1:00 p.m. -   5:00 p.m.   Trade Show Open
 6:00 p.m. -   8:30 pm.    Western Night at Wildhorse Saloon **


Friday, March 13, 2009
 6:30 a.m. -   5:00 p.m.   Registration
 8:00 a.m. -   8:45 a.m.   General Session **
 9:00 a.m. -   5:00 p.m.   Trade Show Open
11:30 a.m. -   1:30 p.m.   Lunch **
 5:00 p.m. -   9:00 p.m.   Trade Show Exhibitor Move Out
 6:00 p.m. -   7:00 p.m.   Regional Night Reception
 7:00 p.m. -   9:30 p.m.   Regional Awards Dinners


Saturday, March 14, 2009
 6:30 a.m. -   5:00 p.m.   Registration
 8:00 a.m. - 12:00 p.m.    Trade Show Exhibitor Move Out
 8:00 a.m. -   8:45 a.m.   General Session **
 9:00 a.m. -   4:00 p.m.   Breakout Meetings
 5:00 p.m. -   6:00 p.m.   Division 1 Awards Night Reception
 6:00 p.m. -   8:30 p.m.   Division 1 Awards Night Dinner


Sunday, March 15, 2009
 6:30 a.m. - 10:00 a.m.    Registration
 8:00 a.m. -   9:30 a.m.   Closing General Session **



                           Page 7
      Thank you!
We look forward to another successful
       Annual Sales Meeting
                and
         Vendor Trade Show
              with our
          Vendor Partners.

						
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