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                “Communication works
                   for those who work at it.”
                                                                       —John Powell, Composer




Communication Skills
                           34 seminars in 5 business areas


                           Interpersonal Skills
                           Influence and Negotiating
                           Assertiveness Skills
                           Business Writing
                           Presentation Skills
                                                                                   $200 off
                                                                                    any seminar
                                                                                    See inside back cover
                                                                                          for details.



A U G U S T – D E C E M B E R 2 0 11
      Set yourself apart with better
            communication skills.
      What do teachers, research scientists, account-               marketer who is a good communicator will be
      ants, marketing professionals, nurses, airline                even more successful with superior business
      pilots, automobile factory workers and chefs                  writing skills and the confidence to be assertive.                   opportunities for career advancement. You’re also
      have in common? Each of them needs to have                    A factory worker familiar with emotional intelli-                    preparing yourself to adapt well to different job
      strong communication skills to succeed—and in                 gence and how to expand his or her influence                         roles and business areas, not to mention the many
      multiple areas.                                               will stand out from coworkers lacking in such                        unexpected changes you’ll experience throughout
      A scientist with excellent interpersonal skills               knowledge.                                                           your career.
      who also makes effective presentations is apt to              For every skill you learn—of the many skills                         REGISTER TODAY!
      go further than one without those abilities. A                offered in this booklet—you’re increasing your                       www.amanet.org • 1-800-262-9699



      TABLE OF CONTENTS
INTERPERSONAL SKILLS                                                   Interpersonal Skills for Managers . . . 12                          PRESENTATION SKILLS
   How to Communicate with                                             Business Conversation Skills for the                                   Strategies for Developing
    Diplomacy, Tact and Credibility. .                         1        Nonnative English Speaker . . . . . . . 13                             Effective Presentation Skills . . .                              24
   Building Better Work Relationships:
    New Techniques for Results-                                    BUSINESS WRITING SKILLS                                                         Effective Executive Speaking . . .                      25
    oriented Communication . . . . . .                         2      Business Writing for the Nonnative                                           NEW! How to Present Online:
   The 7 Habits of Highly Effective                                    English Speaker . . . . . . . . . . . . . . . . 14                Live Online
                                                                                                                                            only!     A Skills-Based Workshop . . . . . . . . 26
    People® 3-Day Signature                                           How to Sharpen Your Business                                                 PowerPoint® Unplugged. . . . . . . . . . 26
    Program . . . . . . . . . . . . . . . . . . . .            3       Writing Skills . . . . . . . . . . . . . . .    15                          Projecting a Positive Professional
   Responding to Conflict:                                            AMA’s 2-Day Business Writing                                                   Image . . . . . . . . . . . . . . . . . . . . . . . . 27
    Strategies for Improved                                            Workshop . . . . . . . . . . . . . . . . . .    16
    Communication . . . . . . . . . . . . . .                  4      Effective Technical Writing . . . . . . . . 17                       MANAGEMENT AND LEADERSHIP SKILLS
   Communication and Interpersonal                                    Writing for the Web . . . . . . . . . . . . . 18                       Time Management . . . . . . . . . . . . . . 27
    Skills: A Seminar for IT and                                                                                                             Management Skills for
    Technical Professionals . . . . . . . .                    5      The Grammar Course . . . . . . . . . . . . 18
                                                                                                                                              New Managers . . . . . . . . . . . . . . . . . 28
   Managing Emotions in the                                        ASSERTIVENESS SKILLS                                                      Moving from an Operational
    Workplace®: Strategies for Success. . 6                                                                                                   Manager to a Strategic Thinker . . . 29
                                                                      Assertiveness Training . . . . . . . . .            19
   Developing Effective Business                                                                                                             Successfully Managing People . . . . . 30
    Conversation Skills . . . . . . . . . . . . . . . 7               Assertiveness Training for
                                                                       Managers . . . . . . . . . . . . . . . . . . . . . 19                 The 7 Habits of Highly Effective
   NEW! Developing Your Collaborative                                                                                                         People® for Managers
    Skills . . . . . . . . . . . . . . . . . . . . . . . . . . 7      Assertiveness Training for
                                                                       Women in Business . . . . . . . . . .              20                  2-Day Workshop . . . . . . . . . . . . . . . 31
   Developing Your Emotional                                                                                                                 NEW! The 8th Habit®: From
    Intelligence. . . . . . . . . . . . . . . . . . . . . 8        NEGOTIATION/INFLUENCE SKILLS                                               Effectiveness to Greatness. . . . . . . . 31
   Communication Boot Camp . . . . . . . . 9                          Getting Results Without                                                Advanced Leadership
   Communicating Up, Down and                                          Authority . . . . . . . . . . . . . . . . . .     21                   Communication Strategies . . . . . . . 32
    Across the Organization . . . . . . . . . 10                      Negotiating to Win . . . . . . . . . . .           22                  Developing Executive Leadership . . . 32
   Dynamic Listening Skills for                                       Expanding Your Influence:
    Successful Communication . . . . . . . 11                          Understanding the Psychology
   Moving Ahead: Breaking Behavior                                     of Persuasion . . . . . . . . . . . . . . . . . . 23
    Patterns That Hold You Back . . . . . 11                          Whoever Tells the Best Story Wins . . 23                                                AMA’s best-selling communication seminars
   The Effective Facilitator: Maximizing
    Involvement and Results . . . . . . . . . 12

                                                                                                                                                                 AMA’s Live Online Seminars offer the same
                                                                                                                                                                 high-caliber faculty and engaging content as
                                                                                                                                                                 the classroom seminar—on your desktop.
                                                                         A M A CERTIFICATE PROGRAMS
                                                                                  Attendance at seminars in this booklet                                         AMA Blended Learning—a dynamic
                                                                                contributes to the requirements for earning an AMA                               and effective blend of live training, online
     Schedule 69 (GS-02F-0092R)                                               Certificate—a recognized symbol of achievement in the             AN AMA
                                                                                                                                           BLENDED LEARNING      tools, resources and events that provides
     MOBIS (GS-10F-0083S)                                                    business world. For information on how to qualify for an          SEMINAR

                                                                                                                                                                 the foundation for greater subject mastery
                                                                            AMA Certificate, as well as special discount pricing, visit
     All seminars are on General Services                                  www.amanet.org/certificates or call 1-800-262-9699.                                    and measurable performance metrics to
     Administration Schedule                                                                                                                                     back it up.
                                                                                                              INTERPERSONAL SKILLS



   How to Communicate with Diplomacy,                                                                                                               BEST
                                                                                                                                                   SELLER
   Tact and Credibility SEMINAR #2206
                                                                                                 SCHEDULE
   Get your point across with a positive professional image.                                     Aug. 1-2 . . . . . . Boston, MA . . . . . . . . 2206-EH4-00688
                                                                                                 Aug. 1-2 . . . . . . Phoenix, AZ . . . . . . . . 2206-EH4-00686
   When challenged, overwhelmed or on the spot, can you hear others clearly and                  Aug. 8-9 . . . . . . Atlanta, GA . . . . . . . . 2206-EH4-00690
   respond appropriately? When presenting ideas, do you seek to gain cooperation or              Aug. 8-9 . . . . . . Chicago, IL . . . . . . . . . 2206-EH4-00691
   to seize control? Do you avoid difficult situations and relationships—or collaborate           Aug. 11-12 . . . . New York, NY . . . . . . 2206-EH4-00692
   through thoughtful and diplomatic interactions?                                               Aug. 11-12 . . . . San Francisco, CA. . . . 2206-EH4-00693
                                                                                                 Aug. 15-16 . . . . Denver, CO . . . . . . . . 2206-EH4-00695
   How well you communicate can make or break your professional image, influencing                Aug. 18-19 . . . . Arlington, VA . . . . . . . 2206-EH4-00696
   how others view your work, your performance—and your prospects for career                     Aug. 18-19 . . . . Austin, TX . . . . . . . . . 2206-EH4-00726
   mobility. Now you can learn how to choose and use the most appropriate words and              Aug. 18-19 . . . . San Diego, CA . . . . . . 2206-EH4-00683
   emotional tone for every business situation. In just two days, this seminar offers            Aug. 22-23 . . . . Minneapolis, MN . . . . 2206-EH4-00698
   insights into communication styles, while providing you with skills for clearly and           Aug. 29-30 . . . . Parsippany, NJ . . . . . . 2206-EH4-00793
   effectively receiving and transmitting information, ideas, thoughts, feelings and needs.      Sept. 12-13. . . . Atlanta, GA . . . . . . . . 2206-EH4-00701
                                                                                                 Sept. 12-13. . . . Dallas, TX . . . . . . . . . . 2206-EH4-00702
                                                                                                 Sept. 12-13. . . . Hartford, CT. . . . . . . . 2206-EH4-00700
                                                                                                 Sept. 12-13. . . . New York, NY . . . . . . 2206-EH4-00703
   BENEFITS OF ATTENDING                          • How to positively impact the visual,
                                                    verbal and vocal components of               Sept. 12-13. . . . Newport Beach, CA . . 2206-EH4-00794
   • Communicate efficiently and tactfully                                                        Sept. 12-13. . . . Princeton, NJ . . . . . . . 2206-EH4-00704
     with clients, direct reports, colleagues,      communication
                                                                                                 Sept. 15-16. . . . Chicago, IL . . . . . . . . . 2206-EH4-00705
     your boss and senior management              • The “Know-Feel-Do” model of                  Sept. 15-16. . . . San Francisco, CA. . . . 2206-EH4-00706
   • Respond in a professional manner, even         communicating                                Sept. 19-20. . . . Cincinnati, OH . . . . . . 2206-EH4-00694
     when you’re out of your comfort zone         Listening for Effective Communication          Sept. 19-20. . . . Pittsburgh, PA . . . . . . 2206-EH4-00708
   • Strengthen your communication                • The barriers and obstacles to listening      Sept. 22-23. . . . Arlington, VA . . . . . . . 2206-EH4-00709
     effectiveness with active listening                                                         Sept. 29-30. . . . Lake Buena Vista, FL . . 2206-EH4-00699
                                                  • How good listening is critical as a          Oct. 3-4 . . . . . . Chicago, IL . . . . . . . . . 2206-EH4-00729
   • Elicit cooperation and respect by modeling     “receiver” of a communications               Oct. 3-4 . . . . . . New York, NY . . . . . . 2206-EH4-00728
   • Improve your image through increased           message                                      Oct. 6-7 . . . . . . Atlanta, GA . . . . . . . . 2206-EH4-00730
     self-awareness                               • Build rapport through good listening         Oct. 10-11 . . . . Las Vegas, NV . . . . . . 2206-EH4-00749
   TOPICS COVERED                                 • How to use active listening skills           Oct. 10-11 . . . . San Francisco, CA. . . . 2206-EH4-00731
                                                  • Using listening skills to build and          Oct. 17-18 . . . . Arlington, VA . . . . . . . 2206-EH4-00734
   How Diplomacy, Tact and Credibility                                                           Oct. 17-18 . . . . Denver, CO . . . . . . . . 2206-EH4-00795
                                                    improve your image
   Influence How Others Perceive You                                                              Oct. 20-21 . . . . Durham, NC. . . . . . . . 2206-EH4-00879
   • How “image” impacts others’ perception       Using Diplomacy, Tact and Credibility          Oct. 20-21 . . . . Houston, TX . . . . . . . . 2206-EH4-00735
     of you, your credibility and your job        • Understand how and when to use               Oct. 20-21 . . . . Riverside, CA . . . . . . . 2206-EH4-00796
     performance                                    diplomacy                                    Oct. 24-25 . . . . Boston, MA . . . . . . . . 2206-EH4-00737
   • Use diplomacy, tact and credibility to       • How and when to be tactful                   Oct. 31-Nov. 1 . New York, NY . . . . . . 2206-EH4-00739
     positively impact your image                 • The concept of credibility: what it is,      Oct. 31-Nov. 1 . San Francisco, CA. . . . 2206-EH4-00740
                                                    how to use it when communicating             Nov. 3-4 . . . . . . Chicago, IL . . . . . . . . . 2206-EH4-00741
   Communication Style Differences:                                                              Nov. 3-4 . . . . . . Philadelphia, PA . . . . . 2206-EH4-00742
   The Insight Inventory®                         • Five actions for credible                    Nov. 7-8 . . . . . . Atlanta, GA . . . . . . . . 2206-EH4-00798
   • Awareness of your communication style          communications                               Nov. 10-11 . . . . Hartford, CT. . . . . . . . 2206-EH4-00745
   • How stress negatively impacts how you        • How to handle difficult situations with       Nov. 10-11 . . . . Parsippany, NJ . . . . . . 2206-EH4-00732
     communicate                                    diplomacy, tact and credibility              Nov. 14-15 . . . . Arlington, VA . . . . . . . 2206-EH4-00747
   • “Read” others so that you can                Your Communication Action Plan                 Nov. 14-15 . . . . Cincinnati, OH . . . . . . 2206-EH4-00748
     communicate more effectively                                                                Nov. 14-15 . . . . Seattle, WA . . . . . . . . 2206-EH4-00746
                                                  • Create an action plan to improve your        Nov. 17-18 . . . . Melville, NY . . . . . . . . 2206-EH4-00800
   • Utilize diplomacy, tact and credibility        communication skills back at work            Nov. 28-29 . . . . San Diego, CA . . . . . . 2206-EH4-00808
     when communicating across styles             • Sign a “follow-up” contract                  Dec. 5-6 . . . . . . Atlanta, GA . . . . . . . . 2206-EH4-00750
   Effective and Powerful Communication                                                          Dec. 5-6 . . . . . . Indianapolis, IN. . . . . . 2206-EH4-00809
   Skills                                         WHO SHOULD ATTEND                              Dec. 5-6 . . . . . . San Francisco, CA. . . . 2206-EH4-00751
                                                  Business professionals who want to             Dec. 8-9 . . . . . . Boston, MA . . . . . . . . 2206-EH4-00752
   • Why miscommunication is “expensive”
                                                  advance their credibility with diplomatic      Dec. 8-9 . . . . . . Minneapolis, MN . . . . 2206-EH4-00753
   • The communication-based components
                                                  methods of communication.                      Dec. 12-13 . . . . Chicago, IL . . . . . . . . . 2206-EH4-00754
     of image
                                                                                                 Dec. 12-13 . . . . Dallas, TX . . . . . . . . . . 2206-EH4-00755
                                                                   AMA has been reviewed and     For complete schedule, visit www.amanet.org
                                                                   approved as a provider of
                                                                   project management training   2 days/1.2 CEUs/12 PDUs
                                                                   by the Project Management
                                                                                                 $1,995/AMA Members $1,795
                                                                   Institute (PMI).
                                                                                                 AMA Members save $200.


All AMA seminars are GSA approved and can be delivered onsite.                          1-800-262-9699         www.amanet.org                              1
  INTERPERSONAL SKILLS
                                                                                                 Also available as a
                                                                                                 Live Online Seminar

 BEST
SELLER
             Building Better Work Relationships
             New Techniques for Results-oriented Communication                                                                        SEMINAR #2235


                                                                                                FA C U LT Y S P O T L I G H T *
  Don’t let your work relationships work against you.                                           Barbara Biziou brings more
  Now, discover the basic competencies critical to solid                                        than 25 years of business
  work relationships—and career success.                                                        experience to her work,
                                                                                                which includes production,
  In today’s complex business environment, differences are a positive force within              marketing, product develop-
  an organization. And it all starts with you. This seminar will prepare you to                 ment, communication skills
  become a “conscious communicator.” You’ll return to work better able to build                 development and sales. She
  constructive and beneficial workplace relationships by learning how to analyze                 has worked in a variety of
                                                                                                industries, including fashion,
  situations and consciously select and use productive communication strategies.
                                                                                                television, financial services
                                                                                                and not-for-profit.
                                                                                                *This seminar is also taught by other communication
  BENEFITS OF ATTENDING                           • Consciously building trust at work
                                                                                                 experts.
  • Build better rapport and gain trust           • Developing and showing a positive
  • Develop flexibility to handle any situation      attitude
                                                                                              SCHEDULE
  • Avoid mistakes and conflicts                   • Eliminate the “attitude virus”
                                                                                              Aug. 3-5 . . . . . . Chicago, IL . . . . . . . . . 2235-EH4-00926
  • Influence and motivate others                  Expressing Needs within Relationships       Aug. 8-10 . . . . . Arlington, VA . . . . . . . 2235-EH4-00875
  • Use direct and indirect messages accurately   • Influencing others                         Aug. 17-19 . . . . New York, NY . . . . . . 2235-EH4-00877
  • Build your self-esteem as you discover        • Performing an interpersonal needs         Aug. 22-24 . . . . San Francisco, CA. . . . 2235-EH4-00878
    a new self-awareness                            inventory                                 Sept. 7-9. . . . . . Arlington, VA . . . . . . . 2235-EH4-00879
  • Identify strengths, weaknesses and            • The shape and sound of assertiveness      Sept. 7-9. . . . . . Denver, CO . . . . . . . . 2235-EH4-00927
    opportunities                                                                             Sept. 12-14. . . . Chicago, IL . . . . . . . . . 2235-EH4-00880
                                                  • Completing an influential SWOT
  • Understand the roles of values, beliefs,                                                  Sept. 14-16. . . . San Francisco, CA. . . . 2235-EH4-00881
                                                    (Strengths, Weaknesses,
    attitudes, perceptual processes and                                                       Sept. 19-21. . . . New York, NY . . . . . . 2235-EH4-00882
                                                    Opportunities, Threats) Profile
    emotional intelligence                                                                    Sept. 26-28. . . . San Diego, CA . . . . . . 2235-EH4-00928
                                                  Relational Communication                    Oct. 5-7 . . . . . . Arlington, VA . . . . . . . 2235-EH4-00896
  • Master the keys to excellent communication:                                               Oct. 5-7 . . . . . . San Francisco, CA. . . . 2235-EH4-00897
    observe, listen, analyze, plan, communicate   • Identifying your communication style
                                                                                              Oct. 10-12 . . . . Boston, MA . . . . . . . . 2235-EH4-00898
                                                  • Sharpening verbal and nonverbal
                                                                                              Oct. 12-14 . . . . New York, NY . . . . . . 2235-EH4-00899
  TOPICS COVERED                                    behaviors and skills
                                                                                              Oct. 17-19 . . . . Chicago, IL . . . . . . . . . 2235-EH4-00900
  Effective Workplace Relationships               • Applying direct and indirect messages     Oct. 19-21 . . . . Atlanta, GA . . . . . . . . 2235-EH4-00975
  • How do you build workplace relationships?     • Using feedback and questioning skills     Oct. 26-28 . . . . Houston, TX . . . . . . . . 2235-EH4-00901
  • Behaviors that support or undermine                                                       Oct. 31-Nov. 2 . Philadelphia, PA . . . . . 2235-EH4-00929
                                                  Relational Listening
    these relationships                                                                       Nov. 2-4 . . . . . . New York, NY . . . . . . 2235-EH4-00902
                                                  • Listening barriers and their impact on    Nov. 2-4 . . . . . . Newport Beach, CA . . 2235-EH4-00903
  • Assessing your relationships                    effective workplace relationships         Nov. 14-16 . . . . Chicago, IL . . . . . . . . . 2235-EH4-00904
  Communication and Perceptions                   • A listening improvement map               Nov. 30-Dec. 2 . New York, NY . . . . . . 2235-EH4-00905
  • Trustbusters and how to fix them               • Improving listening by asking good        Dec. 5-7 . . . . . . Dallas, TX . . . . . . . . . . 2235-EH4-00930
                                                    questions                                 Dec. 7-9 . . . . . . San Francisco, CA. . . . 2235-EH4-00906
  • The five axioms of conscious communication
                                                  • Applying active and reflective listening   Dec. 12-14 . . . . Arlington, VA . . . . . . . 2235-EH4-00907
  • Mirroring and rapport                                                                     Dec. 12-14 . . . . Chicago, IL . . . . . . . . . 2235-EH4-00908
                                                    skills
  Investigating Emotions and                      • Best practices for giving or seeking      3 days/1.8 CEUs/18 PDUs
  Emotional Intelligence                            feedback                                  $2,195/AMA Members $1,995
  • Social and multiple intelligences                                                         AMA Members save $200.
                                                  Addressing Relational Change and
  • Assessing your multiple intelligences
                                                  Conflict
  • Five domains of emotional intelligence                                                                LIVE ONLINE SCHEDULE
                                                  • Selecting your conflict-resolution style
                                                                                                          Mon. 2-5 pm ET • 4 Lessons
  Building Better Relationships with              • Resolving conflicts assertively
  Ourselves and Others                            • Developing and practicing a conflict-         Aug. 8-29, 2011 . . . . . . . . . . 2235-EH4-00919
  • Perception, world view, emotional               resolution plan                              Oct. 31-Nov. 21, 2011 . . . . . . 2235-EH4-00920
    intelligence—and you                                                                         1.2 CEUs
  • Self-awareness, self-esteem and               WHO SHOULD ATTEND
                                                                                                 $2,195/AMA Members $1,995
    self-concept                                  Business professionals who want to use
  • Work styles—and how to flex them               effective communication and relationship
                                                  management to maximize impact,                                                    AMA has been reviewed and
  Relationship Building                           productivity and results.                                                         approved as a provider of
  • Managing assumptions in order to                                                                                                project management training
    build trusting relationships                                                                                                    by the Project Management
                                                                                                                                    Institute (PMI).


   2          For additional dates and locations or to register—1-800-262-9699                 www.amanet.org
                                                                                                                  INTERPERSONAL SKILLS


   The 7 Habits of Highly Effective People®                                                                                                            BEST
   3-Day Signature Program                                      SEMINAR #2601                                                                         SELLER
   By FranklinCovey—now available through AMA.
   The 7 Habits of Highly Effective People® courses are based on the teachings of Dr. Stephen R. Covey.


                                                                                                     SCHEDULE
   Surveys* of thousands of people across the United States
                                                                                                     Aug. 1-3 . . . . . . Anaheim, CA . . . . . . . 2601-EH4-00252
   disclosed that while many people work hard, they are worried                                      Aug. 3-5 . . . . . . Philadelphia, PA . . . . . 2601-EH4-00253
   about their lack of effectiveness.                                                                Aug. 8-10 . . . . . Arlington, VA . . . . . . . 2601-EH4-00254
   • Only 14% are accomplishing as much as they believe they could                                   Aug. 10-12 . . . . Durham, NC. . . . . . . . 2601-EH4-00255
                                                                                                     Aug. 15-17 . . . . New York, NY . . . . . . 2601-EH4-00256
   • Only 17% prepare a plan for the day                                                             Aug. 15-17 . . . . San Francisco, CA. . . . 2601-EH4-00257
   • Rewards of working are low—only 50% feel satisfied and                                          Aug. 17-19 . . . . Atlanta, GA . . . . . . . . 2601-EH4-00274
                                                                                                     Aug. 22-24 . . . . Chicago, IL . . . . . . . . . 2601-EH4-00259
     fulfilled with their work
                                                                                                     Aug. 24-26 . . . . Denver, CO . . . . . . . . 2601-EH4-00260
   *Results of xQ Surveys conducted by Harris Interactive                                            Aug. 24-26 . . . . Morristown, NJ. . . . . . 2601-EH4-00277
                                                                                                     Sept. 7-9. . . . . . Pittsburgh, PA . . . . . . 2601-EH4-00261
                                                                                                     Sept. 12-14. . . . New York, NY . . . . . . 2601-EH4-00263
   Develop a new outlook and create                    • Habit 4: Think Win-Win—Build a              Sept. 14-16. . . . Chicago, IL . . . . . . . . . 2601-EH4-00264
   dramatic change. Problems caused by inef-             team that finds faster and better           Sept. 19-21. . . . St Pete Beach, FL . . . . 2601-EH4-00265
   fectiveness cannot be solved with the same            solutions through clear expectations,       Sept. 21-23. . . . Arlington, VA . . . . . . . 2601-EH4-00266
   ineffective thinking that created them. For           shared responsibilities and an              Sept. 21-23. . . . Dallas, TX . . . . . . . . . . 2601-EH4-00258
   more than 15 years, The 7 Habits of Highly            understanding of priorities                 Sept. 21-23. . . . Seattle, WA . . . . . . . . 2601-EH4-00268
                                                       • Habit 5: Seek First to Understand,          Sept. 26-28. . . . San Francisco, CA. . . . 2601-EH4-00270
   Effective People® has provided the ultimate in
                                                         Then to Be Understood—Develop               Sept. 28-30. . . . Boston, MA . . . . . . . . 2601-EH4-00278
   productivity training for thousands of people                                                     Oct. 3-5 . . . . . . Indianapolis, IN. . . . . . 2601-EH4-00340
                                                         the skills of effective communication
   and organizations worldwide.                                                                      Oct. 3-5 . . . . . . New York, NY . . . . . . 2601-EH4-00280
                                                         that lead to greater influence and
                                                         faster problem solving                      Oct. 5-7 . . . . . . San Diego, CA . . . . . . 2601-EH4-00281
   BENEFITS OF ATTENDING                                                                             Oct. 10-12 . . . . Hartford, CT. . . . . . . . 2601-EH4-00282
   • Develop a clear definition of the results         • Habit 6: Synergize—Value and
                                                                                                     Oct. 12-14 . . . . Arlington, VA . . . . . . . 2601-EH4-00283
     you want and live each day with a                   celebrate differences and understand
                                                                                                     Oct. 12-14 . . . . Atlanta, GA . . . . . . . . 2601-EH4-00284
     greater sense of meaning and purpose                how they contribute to more
                                                                                                     Oct. 12-14 . . . . Denver, CO . . . . . . . . 2601-EH4-00405
                                                         innovative and intelligent solutions
   • Focus on your top priorities, achieve                                                           Oct. 19-21 . . . . San Antonio, TX . . . . . 2601-EH4-00341
     balance and increase organizational               • Habit 7: Sharpen the Saw—                   Oct. 19-21 . . . . San Francisco, CA. . . . 2601-EH4-00285
     productivity through a weekly and daily             Maintain and increase your newfound         Oct. 24-26 . . . . Chicago, IL . . . . . . . . . 2601-EH4-00286
     planning process                                    effectiveness by continually renewing       Oct. 31-Nov. 2 . Arlington, VA . . . . . . . 2601-EH4-00288
                                                         yourself mentally and physically            Nov. 2-4 . . . . . . Los Angeles, CA . . . . . 2601-EH4-00289
   • End self-defeating behavior and gain the
     necessary security you need to change                                                           Nov. 7-9 . . . . . . Lake Buena Vista, FL . . 2601-EH4-00291
                                                       WHO SHOULD ATTEND                             Nov. 7-9 . . . . . . Richmond, VA . . . . . . 2601-EH4-00287
   • Develop strong relationships based on             Anyone who manages multiple projects,         Nov. 9-11 . . . . . Houston, TX . . . . . . . . 2601-EH4-00292
     mutual trust                                      faces expanding workloads, tight time         Nov. 9-11 . . . . . Phoenix, AZ . . . . . . . . 2601-EH4-00293
   • Be prepared to deal with difficult                lines and increased uncertainty.              Nov. 14-16 . . . . New York, NY . . . . . . 2601-EH4-00294
     circumstances before they happen                                                                Nov. 16-18 . . . . Boston, MA . . . . . . . . 2601-EH4-00296
                                                       PRE-WORK REQUIRED                             Nov. 16-18 . . . . Chicago, IL . . . . . . . . . 2601-EH4-00297
   TOPICS COVERED                                      • The 7 Habits Benchmark.                     Nov. 16-18 . . . . San Francisco, CA. . . . 2601-EH4-00295
   • Habit 1: Be Proactive—Recognize how                 A questionnaire to help you consider        Nov. 30-Dec. 2 . Arlington, VA . . . . . . . 2601-EH4-00299
     choices based on personal experience or             your own effectiveness and give you
     beliefs can profoundly impact your                  the opportunity to see the viewpoints       For complete schedule, visit www.amanet.org
     effectiveness, both positively and negatively       of others. This 78 question assessment      3 days/1.8 CEUs/18 PDUs
   • Habit 2: Begin with the End in Mind—                gathers feedback from your manager,         $2,095/AMA Members $1,895
     Develop a clear definition of what is and           direct reports and peers who work           AMA Members save $200.
     is not important to you by creating the             closely enough with you to accurately
     most important roadmap you’ll ever                  assess your individual effectiveness.
     have—your Personal Mission Statement                                                              • The 7 Habits FranklinCovey Planning
   • Habit 3: Put First Things First—Increase          ATTENDEES WILL RECEIVE                            System.
     the balance and fulfillment of your               • The 7 Habits of Highly Effective              • Participant Guidebook. A manual filled
     professional and personal life by investing         People.® This best-selling book provides        with examples and exercises.
     a few minutes each day in the same                  the basis for the concepts taught in this
                                                                                                       All faculty are trained experts in FranklinCovey’s
     planning process used by many                       seminar.                                      The 7 Habits of Highly Effective People® curriculum.
     of the world’s most successful people             • The 7 Habits Benchmark Report.
                                                         A personalized report based on your                                      AMA has been reviewed and approved
                                                         pre-work assessment.                                                     as a provider of project management
                                                                                                                                  training by the Project Management
                                                                                                                                  Institute (PMI).



All AMA seminars are GSA approved and can be delivered onsite.                             1-800-262-9699          www.amanet.org                             3
 INTERPERSONAL SKILLS
                                                                                                Also available as a
                                                                                                Live Online Seminar

 BEST       Responding to Conflict
SELLER
            Strategies for Improved Communication SEMINAR #2115

                                                                                               FA C U LT Y S P O T L I G H T *
 Learn how to manage conflict rather than have it manage you.                                   Michael Geraghty has 15
 Conflict is all around us, and most people try to avoid it. But conflict is not all bad.        years of global corporate
                                                                                               experience and specializes
 Rather than react to it on a purely emotional level, get the professional skills to
                                                                                               in negotiation and cross-
 manage disputes and disagreements positively and proactively.                                 cultural skills. His accom-
                                                                                               plishments include negotiat-
                                                                                               ing over $1 billion in deals
 BENEFITS OF ATTENDING                           Mapping the Conflict                           and contracts throughout
 • Gain a new understanding of conflict           • Map a conflict in five steps, from            America, Europe and Asia in
 • Understand your own conflict patterns            positions to solutions                      four years. He was featured
                                                 • Explore a conflict from various              in the book, The Greatest
 • Improve your listening and
                                                   viewpoints                                  Speakers I Ever Heard and has given more than
   communication skills
                                                                                               2,000 presentations worldwide.
 • Learn to “read” conflicts by developing        • Determine common ground in a
   a “conflict map”                                 conflict
                                                                                               *This seminar is also taught by other communication
 • Practice effective methods of intervention    • Generate and implement goal-oriented         experts.
   and conflict management                          alternatives
                                                 Trust in Minimizing Conflict
 TOPICS COVERED                                                                              SCHEDULE
                                                 • Learn key fundamentals for building
 Developing Conflict Awareness                      trust                                     Aug. 17-19 . . . . Arlington, VA . . . . . . . 2115-EH4-00363
 • Conflict vs. disagreement                      • Discover how trust is lost and how it’s   Sept. 21-23. . . . New York, NY . . . . . . 2115-EH4-00365
 • The five stages of conflict development           reestablished                             Sept. 26-28. . . . San Francisco, CA. . . . 2115-EH4-00366
 • Barriers to conflict management                • Develop win-win solutions: interests      Oct. 5-7 . . . . . . Houston, TX . . . . . . . . 2115-EH4-00378
                                                   vs. positions                             Oct. 24-26 . . . . Atlanta, GA . . . . . . . . 2115-EH4-00415
 Responding to Conflict                                                                       Nov. 2-4 . . . . . . Boston, MA . . . . . . . . 2115-EH4-00392
 • Identify and understand your own conflict      Dealing with Difficult Behavior              Nov. 7-9 . . . . . . Chicago, IL . . . . . . . . . 2115-EH4-00379
   behavior                                      • Differentiate between difficult people     Nov. 16-18 . . . . San Francisco, CA. . . . 2115-EH4-00383
 • Apply active listening skills for conflict       and difficult behavior                     Dec. 5-7 . . . . . . New York, NY . . . . . . 2115-EH4-00381
   management                                    • Discover a two-step process for           Dec. 12-14 . . . . Arlington, VA . . . . . . . 2115-EH4-00393
                                                   handling passive and aggressive           3 days/1.8 CEUs/18 PDUs
 Different Ways to Manage Conflict
                                                   behaviors
 • The five-step “conflict map”                                                                $2,195/AMA Members $1,995
                                                 • Learn to create a viable alternative to   AMA Members save $200.
 • What conflict management strategy is             group conflict
   right for you?
 • Content vs. relationship conflicts             Thunderstorms                                           LIVE ONLINE SCHEDULE
                                                 • Address your own “thunderstorms”                      Mon. 2-5 pm ET • 4 Lessons
 • Why not to ask “why?”
                                                   (emotionally explosive tense conflicts)      Aug. 8-29, 2011 . . . . . . . . . . 2115-EH4-00388
 Conflict Strategies                              • Apply appropriate conflict strategies        Oct. 31-Nov. 21, 2011 . . . . . . 2115-EH4-00376
 • The four Cs: competence, credibility, care,     through role-play
   communication                                                                               1.2 CEUs
 • How to reinstate trust                        WHO SHOULD ATTEND                             $2,195/AMA Members $1,995
 • How to become solution-focused, not           Business professionals who want to
   problem-focused                               expand their conflict management skills,
                                                 understand their own emotions and                                           AMA has been reviewed and
 Moving Beyond Conflict                           behaviors when addressing conflict and                                       approved as a provider of
 • Difficult people vs. difficult behavior                                                                                     project management training
                                                 find productive ways to manage conflict.                                      by the Project Management
 • Asserting yourself                                                                                                        Institute (PMI).
 • Coping with resistance
 • Saying “no” assertively




  4          For additional dates and locations or to register—1-800-262-9699                 www.amanet.org
                                                                                                               INTERPERSONAL SKILLS



   Communication and Interpersonal Skills                                                                                                            BEST
                                                                                                                                                    SELLER
   A Seminar for IT and Technical Professionals SEMINAR #2576

                                                                                                    FA C U LT Y S P O T L I G H T *
   To achieve success, technical professionals must have strong
                                                                                                    Stephanie L. Twin, Ph.D.,
   and flexible interpersonal and communication skills in                                            a management and train-
   addition to their technical abilities.                                                           ing consultant, employs
                                                                                                    interactive training sessions
   Whether you’re an IT professional, engineer, scientist or researcher, communicating              on a broad variety of man-
   with others—both technical and nontechnical professionals—is an essential part of                agement, supervisory, com-
   the job. This seminar will give you the interpersonal and communication tools you                munication and leadership
   need to ensure mutual clarity and understanding when dealing with others, so you                 topics designed to improve
   can maximize all your business interactions and achieve your critical goals.                     productivity. Dr. Twin holds
                                                                                                    a Doctorate from Rutgers
                                                                                                    University and has written
                                                                                                    books, articles and reports on a wide range
   BENEFITS OF ATTENDING                          • Using behavioral clues to determine             of subjects.
   • Recognize and manage differences between       others’ personal styles
     you and nontechnical professionals           • Describing how to more effectively              *This seminar is also taught by other communication
                                                    work with other styles                           experts.
   • Deliver clear messages to nontechnical
     professionals                                Strategically Applying a Communication
   • Apply verbal and nonverbal techniques to     System to Enhance Relationships
     build shared understanding                                                                   SCHEDULE
                                                  • Differentiating between verbal and
   • Strategically apply a communication            nonverbal communications                      AAug. 4-5. . . . . San Francisco, CA. . . . 2576-EH4-00695
     system to enhance relationships and                                                          Sept. 26-27. . . . Chicago, IL . . . . . . . . . 2576-EH4-00698
                                                  • Assessing your own nonverbal traits
     achieve performance goals                                                                    Sept. 29-30. . . . Arlington, VA . . . . . . . 2576-EH4-00697
                                                    and developing an improvement plan
   • Develop active listening skills that                                                         Oct. 10-11 . . . . New York, NY . . . . . . 2576-EH4-00704
                                                  • Identifying criteria for establishing         Nov. 14-15 . . . . Atlanta, GA . . . . . . . . 2576-EH4-00706
     promote better work relationships              trust and building credibility                Dec. 5-6 . . . . . . Chicago, IL . . . . . . . . . 2576-EH4-00707
   • Get your points across in diverse            • Using a communication model to                Dec. 15-16 . . . . New York, NY . . . . . . 2576-EH4-00708
     communication contexts                         conduct more effective conversations
   • Use influencing skills to complete projects                                                   2 days/1.2 CEUs/12 PDUs
     faster and grow your reputation              Developing Active Listening Skills to         $1,995/AMA Members $1,795
                                                  Promote Better Work Relationships             AMA Members save $200.
   • Be able to productively manage conflict
                                                  • Recognizing the role of listening in
   TOPICS COVERED                                   effective communications
   Identifying Differences Between Technical      • Knowing when and how to acknowledge             WHO SHOULD ATTEND
   and Nontechnical Professionals                   emotions and ideas                              All technical and IT professionals who need to
   • Recognizing the differences in               • Applying effective listening techniques to      develop the interpersonal and communication
     communication needs/expectations of            your own work situations                        skills necessary to effectively convey their
     technical vs. nontechnical professionals                                                       knowledge to those around them.
                                                  Communication Strategies to Help You
   • Understanding the impact of generational     Achieve Your Goals                                                           AMA has been reviewed and
     characteristics on communication within      • Determining when to use open- and                                          approved as a provider of
     and outside of technical areas                 closed-ended questions                                                     project management training
   • Analyzing your own work situation                                                                                         by the Project Management
                                                  • Demonstrating and applying the effective                                   Institute (PMI).
     based on communication needs and               use of informing, directing and criticizing
     expectations
                                                  Productively Managing Conflict
   Interpersonal Strategies to Help You Get
                                                  • Using and applying the AEIOU model to
   Your Points Across in Diverse Circumstances
                                                    assertively build shared expectations
   • Distinguishing communication style
                                                  • Determining your own conflict style using
     preferences to better understand and
                                                    the Thomas-Kilmann Conflict Mode
     influence others
                                                    Instrument
   • Determining your personal communi-
                                                  • Developing an action plan to apply these
     cation styles with the DiSC® profile
                                                    techniques to your own work situations
   • Identifying the strengths and limitations
     of your DiSC® profile




All AMA seminars are GSA approved and can be delivered onsite.                          1-800-262-9699          www.amanet.org                              5
INTERPERSONAL SKILLS



Managing Emotions in the Workplace®
Strategies for Success SEMINAR #2540

                                                                                                FA C U LT Y S P O T L I G H T *
Understand how emotions affect your job performance—
and learn practical techniques to manage them.                                                  Betty A. Kildo, a Certified
                                                                                                Business Continuity
As you face the pressures of doing more work with more stressful deadlines and                  Professional (CBCP) and a
workplace demands on personal time, you’re likely to find yourself in situations                Fellow of the Business
where it’s critical to control your emotions.                                                   Continuity Institute (FBCI),
                                                                                                provides comprehensive
                                                                                                emergency management
                                                                                                and business continuity
BENEFITS OF ATTENDING                           • Evaluate your emotional debt and              planning for a wide range
• Understand the connection between               discover ways to pay it off                   of organizations through-
  emotions and workplace stress                 • Analyze situations so that your               out the country. Recent
                                                  emotions do not sabotage the                  clients include Cummins Engine, Inc., Bank of
• Maintain your emotional composure on                                                          America, Troika Design Group, Teledyne
  the job and maximize work relationships         results you want
                                                                                                Tekmar, International Specialty Products,
• Effectively express your emotions through     • Recognize thoughts, feelings and
                                                                                                International Truck and Engine and Pioneer.
  assertiveness communication skills              behaviors associated with stressful
                                                  situations
• Create work environments where                                                                *This seminar is also taught by other communication
  emotional honesty and emotional               • Analyze behavior patterns associated           experts.
  energy are accepted                             with stressful events
• Learn how to balance the physical,            Communicating or Controlling?
  mental and emotional aspects of life          Balance or Ballistics?                        SCHEDULE
• Control your emotions and achieve             • Use your mirror listening skills to         Aug. 1-2 . . . . . . Chicago, IL . . . . . . . . . 2540-EH4-00497
  positive interaction in teams and groups        understand how others are feeling           Aug. 4-5 . . . . . . New York, NY . . . . . . 2540-EH4-00495
                                                • Identify feelings and the reasons why       Sept. 8-9. . . . . . Arlington, VA . . . . . . . 2540-EH4-00496
TOPICS COVERED                                    people feel the way they do                 Oct. 24-25 . . . . New York, NY . . . . . . 2540-EH4-00498
Understand More About Stress                    • Recognize when to be assertive in           Nov. 7-8 . . . . . . Chicago, IL . . . . . . . . . 2540-EH4-00499
• Identify common causes of stress from           interacting with others                     Nov. 10-11 . . . . Atlanta, GA . . . . . . . . 2540-EH4-00500
  personal experiences                          • Construct assertive messages using          Dec. 8-9 . . . . . . New York, NY . . . . . . 2540-EH4-00501
                                                  the XYZ technique                           Dec. 15-16 . . . . Arlington, VA . . . . . . . 2540-EH4-00502
• Categorize common stress symptoms
• Discern the difference between positive       Rituals—Managing Emotions and                 2 days/1.2 CEUs/12 PDUs
  stress and negative stress                    Stress                                        $1,995/AMA Members $1,795
• Determine your levels of personal and         • Identify rituals that presently exist in    AMA Members save $200.
  work-related stress                             your life and classify rituals according
• Recognize the ways you may be                   to purpose                                                                    AMA has been reviewed and
  unintentionally contributing to your          Personal Action Plans                                                           approved as a provider of
  own stress levels                                                                                                             project management training
                                                • Create a personal action plan to                                              by the Project Management
• Identify aspects of your personal and           implement your learning back at                                               Institute (PMI).
  professional lifestyles in relation to your     work
  management of emotional well-being
A Closer Look at Feelings and Emotional         WHO SHOULD ATTEND
Well-Being                                      Those who are experiencing intense emo-
• Define personal mastery and its impact        tional and/or stressful situations at work.
  on your work life
• Differentiate between the two groups of
  emotions to better understand how you
  are feeling and why
• Identify different feelings in the past,
  present and future




 6          For additional dates and locations or to register—1-800-262-9699                   www.amanet.org
                                                                                                                               INTERPERSONAL SKILLS


 Developing Effective                                                                       NEW! Developing Your
 Business Conversation Skills                                                               Collaborative Skills
 SEMINAR #2109                                                                              SEMINAR #2185


 Master conversational skills to get attention                                              Learn to collaborate more effectively with
 and gain credibility.                                                                      coworkers to enhance performance and
 Are your spoken messages organized and coherent or rambling                                career success.
 and unfocused? Do you put off difficult conversations or are                                Collaborative skills are as important for individual team members
 you able to work through issues with confidence and empathy?                                as they are for managers. Applied successfully, they can promote
 Do you know when to talk, when to listen and when to ask                                   more successful problem solving, idea generation and product
 questions?                                                                                 improvement within your own team, cross-functionally and with
                                                                                            global team members. They are especially helpful for individuals
 BENEFITS OF ATTENDING                                                                      trying to adapt to new teams and additional responsibilities
 •   Express your ideas completely and succinctly to build rapport                          brought about by restructurings, downsizings and other
 •   Leverage conversational dynamics to get results                                        organizational changes. Through hands-on experience, this
 •   Avoid leaving others in “mind-reader” mode                                             seminar will help you master the language and techniques of
                                                                                            collaboration and can also lead to more visibility and recognition
 •   Use conversation as a coaching and performance tool
                                                                                            for increased career success.
 •   Overcome resistance without defensiveness
 •   Come out a winner in any business conversation
                                                                                            BENEFITS OF ATTENDING
 TOPICS COVERED                                                                             • Reduce conflict and problem solve in a cooperative
 • Create a focused and results-oriented conversation goal                                    environment
 • Redirect conversations that have gone off-track, exit those that                         • Understand how to stimulate creativity and innovation
   are dragging                                                                             • Create high trust relationships with colleagues and customers
 • Calibrate language to avoid becoming too specific or too                                  • Build and grow a stronger informal network
   abstract                                                                                 • Use technology to enhance your collaborative efforts
 • Integrate confidence and competence into your conversations                               • Represent your viewpoint and negotiate with greater success
 • Listening strategies to gain information and create
   conversational bridges                                                                   TOPICS COVERED
 • Choose the right verbal and nonverbal language to create                                 • Knowing the language of collaboration
   consistent, coherent and targeted messages                                               • Building a diversified network and collaborating with team
 • Tools and strategies to plan and demonstrate a specific                                     members both in person and virtually
   conversation type                                                                        • Developing key communication skills for effective collaboration
 • Assess conversational style preferences, strengths and                                   • Converting conflict into collaboration
   weaknesses and flexibility                                                                • Enhancing discussions, acquiring information and networking
 • Master verbal and nonverbal language skills                                                through social media
                                                                                            • Creating trust to work collaboratively
 WHO SHOULD ATTEND
 Managers, supervisors, team leaders and business professionals at                          WHO SHOULD ATTEND
 all levels who wish to have more effective conversations.                                  Individual contributors who need to expand their collaborative skills
                                                                                            to enhance their performance, support team output and effective-
 SCHEDULE                                                                                   ness and expand their opportunities for career success.
 Aug. 1-2 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2109-EH4-00156
 Aug. 11-12 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2109-EH4-00157         SCHEDULE
 Oct. 10-11 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2109-EH4-00163       Oct. 13-14 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2185-EH4-00001
 Nov. 17-18 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2109-EH4-00166      Nov. 17-18 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2185-EH4-00002
 Dec. 1-2. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2109-EH4-00165   Dec. 8-9. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2185-EH4-00003
 Dec. 12-13. . . . . . . . . . . . . New York, NY . . . . . . . . . . 2109-EH4-00167
                                                                                            2 days/1.2 CEUs
 2 days/1.2 CEUs
                                                                                            $1,995/AMA Members $1,795
 $1,995/AMA Members $1,795                                                                  AMA Members save $200.
 AMA Members save $200.


                                                                                                 Supervisors and managers seeking to improve their
                                                                                                 collaborative skills to create a more effective team
                                                                                                 should take Collaborative Leadership Skills for
                                                                                                 Managers, seminar #2186. See amanet.org/2186




All AMA seminars are GSA approved and can be delivered onsite.                                      1-800-262-9699             www.amanet.org                             7
INTERPERSONAL SKILLS



Developing Your Emotional Intelligence
SEMINAR #2144

                                                                                                             FA C U LT Y S P O T L I G H T *
Enhance your self-awareness and make emotions work for                                                       Wendy Kaufman specializes
you to build more productive relationships—professionally                                                    in management and leadership
and personally.                                                                                              programs for corporations,
                                                                                                             not-for-profit organizations,
Understanding and improving the connection between emotions and actions is                                   employee assistance programs
crucial to business and personal success. Without such insights, even seemingly                              and educational institutions.
successful relationships may be courting disaster. Now you can actually develop                              Her clients include IBM,
and enhance the skills that will positively impact your work—and in doing so,                                Citigroup, Morgan Stanley,
tap into a whole new level of achievement in your career.                                                    JPMorgan Chase and Bank of
                                                                                                             America. She is a member of
                                                                                                             the American Society of
                                                                                                             Training and Development and
This intensive, two-day seminar incorpo-             Identifying Emotions Accurately                         holds a master’s degree in industrial psychology
rates unique insights, tools and methodolo-          • Connecting emotional expressions and                  from the University of Pennsylvania.
gies to help you increase your performance             underlying messages to read people
and productivity through EI. You’ll create a           more accurately                                 *This seminar is also taught by other communication
                                                                                                         experts.
graphic representation which clearly unveils         • Recognizing verbal and nonverbal
underlying emotions. You’ll strengthen                 cues to better understand people
interpersonal competencies and develop a             • Listening effectively to communicate          SCHEDULE
flexible response style.                               more productively with others and             Aug. 4-5 . . . . . . San Francisco, CA. . . . 2144-EH4-00099
                                                       respond appropriately to workplace            Aug. 11-12 . . . . New York, NY . . . . . . 2144-EH4-00083
BENEFITS OF ATTENDING                                  social cues                                   Sept. 12-13. . . . Arlington, VA . . . . . . . 2144-EH4-00087
• Recognize the impact that EI abilities             Understanding the Causes of                     Sept. 15-16. . . . Chicago, IL . . . . . . . . . 2144-EH4-00100
  have on your professional development              Emotions                                        Oct. 17-18 . . . . Boston, MA . . . . . . . . 2144-EH4-00101
  and career                                         • Emotional tasks: enhancing your skills        Nov. 3-4 . . . . . . Atlanta, GA . . . . . . . . 2144-EH4-00102
• Assess your own EI abilities                                                                       Nov. 17-18 . . . . New York, NY . . . . . . 2144-EH4-00089
                                                     • Developing a complex emotional vocab-
                                                                                                     Dec. 1-2 . . . . . . Chicago, IL . . . . . . . . . 2144-EH4-00088
• Increase self-awareness and develop a                ulary to describe emotions with clarity
                                                                                                     Dec. 15-16 . . . . Arlington, VA . . . . . . . 2144-EH4-00091
  clear understanding of your strengths              • Creating the most productive
  and weaknesses                                       environment for major work tasks              2 days/1.2 CEUs
• Learn strategies to help you manage                • Increasing workplace fulfillment              $2,195/AMA Members $1,995
  counterproductive tendencies                                                                       AMA Members save $200.
                                                     • Meeting the emotional needs of
• Improve your sensitivity to corporate                others
  cultures and respond appropriately to
                                                     Leveraging Emotions to Help You Think               • Developing a blueprint model using
  workplace social cues
                                                     • Developing the skill of emotional storytelling       the four key emotional skills to tackle
• Identify and apply the four key emotional skills                                                          workplace challenges
  to a broad variety of workplace situations         • Perspective-taking for better relationships
• Develop and use the “EI Blueprint”                 • Matching emotions to the task in the              WHO SHOULD ATTEND
  to manage difficult professional                     workplace                                         All business professionals who want to
  challenges and enhance interactions                • Connecting on a deeper professional level maximize performance by developing
• Create an action plan for continued                  with colleagues and customers                     their interpersonal skills and increase self-
  EI self-development                                • Using your emotions to help you make              understanding and emotion-management.
                                                       better decisions
TOPICS COVERED                                       Managing Emotions Effectively
Emotional Intelligence and Its                                                                                Four Key Emotional Skills for EI
                                                     • Emotional management demonstration
 Relevance to You                                      and effective strategies
• Characteristics of the emotionally intelligent     • Developing openness to emotions
  person
                                                     • Coping better with workplace stress:
• The business case for EI                                                                                                                Identify
                                                       preventative and responsive strategies
• Moods and emotions at work: when to                • Accomplishing difficult tasks with others
  trust your gut—or not                                more effectively
• Evaluating your current emotional                  • How not to avoid conflict to expand your
                                                                                                                       Manage                           Understand

  well-being: The Mood Meter                           self-awareness
• How to measure EI; EI vs. EQ                       Developing Your Own “Emotional
• Assess your own EI abilities                       Blueprint”                                                                     Leverage

• Four key emotional skills: identifying,            • Strategies for solving critical interpersonal
  understanding, leveraging and managing               problems
  emotions

 8           For additional dates and locations or to register—1-800-262-9699                               www.amanet.org
                                                                                                               INTERPERSONAL SKILLS



   Communication Boot Camp
   SEMINAR #2210

                                                                                                     FA C U LT Y S P O T L I G H T *
   Develop the confidence, practical skills and capabilities you                                      Mary Hubbard Lewis,
   need to establish yourself in the business world and keep your                                    Ed.D. specializes in seminars
   career moving forward.                                                                            and programs for executives,
                                                                                                     management and supervisory
   Text messaging, e-mails, the Blackberry—there’s no shortage of ways to communicate                staff with the goal of earning
   quickly in the Digital Age. But what happens face-to-face when you need to find the                more attention and respect
   right words and communicate them in the right way? This unique, three-day course is               in daily communications.
   designed to give you a strong foundation in essential communication skills and com-               She also provides individual
   petencies. Through practice sessions and role plays, you’ll be on your way to develop-            coaching to CEOs, CIOs and
   ing the confidence and communication know-how you need to establish                                those being groomed for
   yourself in the business world—and keep moving ahead throughout your career.                      |C-Level positions.

                                                                                                     *This seminar is also taught by other communication
                                                                                                      experts.
   BENEFITS OF ATTENDING                            Hearing Others’ Intended Messages
   • Understand why effective communication         • Understanding effective and ineffective
     is vital to your professional success            listening                                    SCHEDULE
   • Identify the choices individuals make          • Identifying the three components of          Aug. 8-10 . . . . . San Francisco, CA. . . . 2210-EH4-00058
     that drive the success or failure of any         every message                                Oct. 17-19 . . . . Chicago, IL . . . . . . . . . 2210-EH4-00062
     communication                                  • Listening with interest…even in the
                                                                                                   3 days/1.8 CEUs/18 PDUs
   • Apply usable, real-world strategies,             face of distraction
     processes and skills to address most                                                          $2,095/AMA Members $1,895
                                                    • Selecting the appropriate technique
     business communications                                                                       AMA Members save $200.
                                                      for paraphrasing and summarizing
   • Capitalize on the good communication             what a sender is saying
     skills you already have while learning how     • Empathizing to defuse emotionally                Avoiding and Recovering from
     to minimize your limitations                     charged situations                               Communication Breakdown
   • Improve work relationships by reducing                                                            • Knowing the causes and effects of
                                                    Connecting with Others
     misunderstandings                                                                                   common communication breakdowns
                                                    • Learning the four primary communication
   • Communicate clearly and appropriately—                                                            • Taking responsibility for having a
                                                      styles
     and with greater confidence                                                                          productive discussion
                                                    • Identifying another’s primary
   • Choose the most effective language to
                                                      communication style                              WHO SHOULD ATTEND
     handle even the most difficult circumstances
                                                    • Accommodating the specific                        Early career professionals or anyone interested
   • Connect with people whose communication
                                                      communication needs of each style                in enhancing their fundamental verbal com-
     styles are different from your own
                                                    • Learning why nonverbal communication             munication skills, including coordinators, spe-
   TOPICS COVERED                                     is so important to making a strong               cialists, analysts, consultants, associate
                                                      connection                                       managers, project managers and leadership-
   Communication: The “Make or Break”
   Competency                                       • Identifying common nonverbal signals             track administrative professionals.
   • Discovering why good communication is          • Using nonverbal communication proactively
     essential to success                             to connect more effectively with others
                                                                                                                                      AMA has been reviewed and
   • Assessing your personal communication          Structuring Your Message                                                          approved as a provider of
     strengths and limitations                      • Defining a purpose for a discussion that is                                      project management training
                                                                                                                                      by the Project Management
   • Identifying the characteristics of effective     based on the receiver’s interests                                               Institute (PMI).
     and ineffective communication                  • Opening a discussion or responding to a
   Sending Your Message                               discussion opening, so that the desired
                                                      goal is achieved
   • Understanding effective and ineffective
     “sending” skills                               • Managing the content, feelings and
                                                      intentions that are presented during a
   • Applying a mental framework to organize
                                                      conversation so that the discussion goals
     thoughts and keep discussions on track
                                                      are achieved
   • Picking language that promotes
                                                    • Closing a discussion with complete
     constructive dialogue
                                                      information and on a positive note
   • Asking targeted questions to engage and
                                                    • Using a discussion planner to conduct a
     connect with your listener
                                                      productive discussion
   • Using examples, analogies and stories to
     increase the impact of your communication



All AMA seminars are GSA approved and can be delivered onsite.                         1-800-262-9699            www.amanet.org                            9
INTERPERSONAL SKILLS



Communicating Up, Down and Across the
Organization SEMINAR #2203
                                                                                            FA C U LT Y S P O T L I G H T *
Gain recognition, build stronger work relationships and                                     Nadine Grant is a profes-
deliver high-value results for yourself and your organization!                              sional speaker, consultant,
                                                                                            business trainer, educator
Leaders appreciate it when employees take the responsibility to communicate new             and author, incorporating
ideas, innovations and better ways to get the work accomplished. This ability is            more than 30 years of
especially crucial during times of uncertainty, where responsibilities can change           expertise into her interac-
unexpectedly and fresh ideas and input are essential at all organizational levels.          tive workshops, seminars
This seminar offers practical and adaptive strategies for upward communication—             and keynote speeches for
as well as across and downward communication—to inform and influence others                 individuals in sales, service
no matter where they fit in the organizational chart.                                       and leadership positions.
                                                                                            She is the co-developer of
                                                                                            Toolkit Connection® programs that combine
                                                                                            theory and practice to help clients consistently
BENEFITS OF ATTENDING                           Targeting Your Message                      manage change, communicate effectively,
• Gain recognition by showing managerial        • Audience analysis: creating messages      work as a team and lead with success.
  effectiveness, leadership and creativity        that address listeners’ needs, wants
• Use upward communication and                    and priorities                            *This seminar is also taught by other communication
                                                                                             experts.
  downward communication to create new          • Using listening skills to get the
  opportunities within your organization          information needed for creating high-
• Break down the barriers that stand              impact messages
  between team cooperation and                  • Communicating ideas in terms            SCHEDULE
  organizational effectiveness                    listeners care about                    Aug. 8-9 . . . . . . Atlanta, GA . . . . . . . . 2203-EH4-00207
• Reduce frustration through upward             • Sharing information with others that    Aug. 18-19 . . . . New York, NY . . . . . . 2203-EH4-00169
  communication and downward                      leads to mutually beneficial results    Aug. 29-30 . . . . Arlington, VA . . . . . . . 2203-EH4-00170
  communication to build cooperation            • Trend-watching skills to project        Sept. 15-16. . . . Chicago, IL . . . . . . . . . 2203-EH4-00208
  between different silos                         leadership and proactive                Oct. 6-7 . . . . . . San Francisco, CA. . . . 2203-EH4-00209
• Enhance productivity by gaining support         communication competency                Oct. 20-21 . . . . New York, NY . . . . . . 2203-EH4-00188
  and commitment                                • Creating messages that speak to         Oct. 31-Nov. 1 . Chicago, IL . . . . . . . . . 2203-EH4-00189
• Build esprit de corps and productive            listeners’ hearts and minds             Nov. 17-18 . . . . New York, NY . . . . . . 2203-EH4-00210
  workplace relationships                                                                 Dec. 12-13 . . . . New York, NY . . . . . . 2203-EH4-00191
                                                • Adapting messages to others’
                                                  communication and learning style        2 days/1.2 CEUs/12 PDUs
TOPICS COVERED                                    preferences                             $1,995/AMA Members $1,795
Communication Basics                            Interpersonal Influence—Up, Down          AMA Members save $200.
• Acquiring confidence, self-esteem and         and Across the Organization
  self-concept to project a positive external   • Shaping others’ responses using
  image                                           direct and indirect messages                WHO SHOULD ATTEND
• Establishing trust and credibility for        • Using assertiveness in ways that            All business professionals who want to
  stronger work relationships                     allow others to understand and              build communication skills that encourage
• Using rapport to shape effective                support you                                 dialogue throughout the organization and
  messages and enhance your influence           One-to-Many Presentations—Up,                 among different departments and levels.
                                                Down and Across the Organization
                                                • Practicing various presentation                                         AMA has been reviewed and
                                                  formats to communicate a clear                                          approved as a provider of
                                                                                                                          project management training
                                                  plan of action, motivate others,                                        by the Project Management
                                                  gain recognition or build a                                             Institute (PMI).
                                                  business case




10          For additional dates and locations or to register—1-800-262-9699               www.amanet.org
                                                                                                                          INTERPERSONAL SKILLS


 Dynamic Listening Skills for                                                          Moving Ahead: Breaking
 Successful Communication                                                              Behavior Patterns that Hold
 SEMINAR #2271                                                                         You Back SEMINAR #2255
 Effective communication is the secret ingredient                                      Overcome and resolve workplace situations
 to your organization’s bottom-line demands.                                           where ineffective behavior is at play.
 When was the last time you wanted to scream: “Is anyone                               Destructive behavior can result in “career suicide”—even for the
 listening?” Well, you’re not alone. Although all of us talk and                       most capable employees. Move forward and get the rewards
 listen to one another, we may not be communicating. In a                              you deserve.
 working environment defined by diversity, stress and uncertainty,
 it is not surprising that misunderstandings abound. But help is
                                                                                       BENEFITS OF ATTENDING
 on the way. This powerful seminar delivers The Strategic Verbal
                                                                                       • Identify people and situations that can elicit bad behavior
 Communication System—an easy-to-learn process that enhances
 communication and encourages productive interactions.                                 • Successfully change or modify career-sabotaging habits
                                                                                       • Understand how negative behaviors affect teamwork
 BENEFITS OF ATTENDING                                                                 • Achieve better work relationships and change how you are
                                                                                         perceived
 • Discover a powerful communication model for turning all
   interactions into productive outcomes                                               • Manage feelings of frustration and anger in the workplace
 • Provide constructive information by addressing the                                  • Gain recognition for contributing to a more positive and
   performance—not the person                                                            happier work environment
 • Coach and counsel employees to build productivity and future                        TOPICS COVERED
   employee development
                                                                                       •   How to identify and overcome self-defeating behaviors
 • Listen actively and show interest and concern
                                                                                       •   Improving your professional image
 • Clarify meaning and verify information to minimize
                                                                                       •   Activating positive self-talk and “can do” attitude
   misunderstanding and wasted time
                                                                                       •   Understanding and changing the emotional hard-wiring
 • Foster positive attitudes by providing effective feedback
                                                                                           behind your reactions to people and situations
 TOPICS COVERED                                                                        •   A five-step process to overcome emotional “hijackers”
 • Acknowledge the emotions and ideas of others to build trust                         •   How to increase your Emotional IQ to better handle
   and improve communication in team situations                                            interpersonal and team relationships
 • Adjust communication behaviors to communicate with                                  •   How to choose reactions instead of letting them choose you
   different styles                                                                    •   The role of empathy in becoming more productive
 • Listen actively to separate message content from feeling                            •   Accepting your responsibility to communicate effectively
 • Ask questions to expand knowledge and bring out new ideas                           •   How to influence and persuade others more effectively through
 • Direct others by giving clear instructions and delegating                               emotional self-management
   responsibility and authority                                                        •   Building positive working relationships by flexing your
                                                                                           responses to others’ personalities and communication styles
 WHO SHOULD ATTEND
 Business professionals who want to ensure that they are applying                      WHO SHOULD ATTEND
 listening skills to communicate effectively.                                          Those who may have a negative behavior pattern that has
                                                                                       impeded his or her career success.
 SCHEDULE
                                                                                       SCHEDULE
 Aug. 1-2 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2271-EH4-00190
 Dec. 15-16. . . . . . . . . . . . . New York, NY . . . . . . . . . . 2271-EH4-00194   Aug. 15-16 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2255-EH4-00127
                                                                                       Sept. 19-20 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2255-EH4-00128
 2 days/1.2 CEUs/12 PDUs
                                                                                       Oct. 27-28 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2255-EH4-00130
 $1,895/AMA Members $1,695                                                             Nov. 7-8 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2255-EH4-00131
 AMA Members save $200.                                                                Dec. 12-13. . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2255-EH4-00132
                                                                                       2 days/1.2 CEUs
                                AMA has been reviewed and
                                                                                       $1,995/AMA Members $1,795
                                approved as a provider of
                                project management training                            AMA Members save $200.
                                by the Project Management
                                Institute (PMI).




All AMA seminars are GSA approved and can be delivered onsite.                                 1-800-262-9699              www.amanet.org                            11
INTERPERSONAL SKILLS


The Effective Facilitator                                                                 Interpersonal Skills for
Maximizing Involvement and                                                                Managers SEMINAR #2575
Results SEMINAR #2578                                                                     Improve your communication skills—and every
                                                                                          aspect of your working relationships.
Use facilitation to bring out the best in
                                                                                          Success depends upon the combined cooperation, commitment
individual players and orchestrate successful
                                                                                          and action of people—both face-to-face and across electronic
group efforts.                                                                            and cyber channels. That’s why your interpersonal skills are so
The facilitator is catalyst, coach, coordinator and more. It’s a role                     critical to your own effectiveness as a manager. This seminar
that demands exceptional interpersonal skills, keen observation,                          gives you three days of solid learn-by-doing training to sharpen
insight and tact. This course provides maximum practice, group                            your skills with superiors, peers and subordinates.
interaction and feedback as you explore your role as a facilitator
in a variety of group situations.                                                         BENEFITS OF ATTENDING
                                                                                          •   Solve problems by clarifying the real issues
BENEFITS OF ATTENDING                                                                     •   Make trade-offs without being a pushover on big issues
• Make life easier and all meetings more productive                                       •   Gain support for implementing your plans
• Spark and enhance critical synergy and creative energy                                  •   Generate enthusiasm for your ideas and proposals
• Focus on the key facilitation skills of observation, diagnosis                          •   Minimize conflict and build group commitment
  and intervention                                                                        •   Influence others and motivate them to profitable action
• Build consensus, handle conflict and keep meetings on track                              •   Know when to give criticism and praise to produce results
• Gain knowledge and skills you can apply to all group and                                •   Give direction without creating “static”
  meeting situations
• Keep content, process and structure on track to produce                                 TOPICS COVERED
  positive outcomes                                                                       • Communication and the new workplace
TOPICS COVERED                                                                            • The power of trust
•   Facilitation: a leadership/management skill                                           • How perceptions influence your interaction with others and
                                                                                            their responses to you
•   Defining the effective facilitator
                                                                                          • Nonverbal and verbal skills: developing and delivering clear
•   Understanding the facilitator’s most basic information                                  messages
•   Self-knowledge of the facilitator                                                     • Use listening and feedback skills to build high-performance
•   Facilitator skills: how the facilitator facilitates                                     work relationships
•   Identifying the levels of group dynamics                                              • Develop strategies for constructive performance feedback
•   Using the facilitator’s toolbox                                                       • Direct and motivate others
•   Enhancements, advancements and reentry                                                • Assertively and productively manage conflict
                                                                                          • Be a team player: the synergistic impact of all your
WHO SHOULD ATTEND                                                                           interpersonal skills
Those who must facilitate results in meetings, group work or
project teams, have groups under their direction or work as                               WHO SHOULD ATTEND
internal consultants.                                                                     Managers, team leaders and supervisors who want to maximize
                                                                                          their positive impact on others through effective interpersonal
SCHEDULE                                                                                  skills.
Aug. 10-12 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2578-EH4-00313
Oct. 10-12 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2578-EH4-00316   SCHEDULE
Nov. 7-9 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2578-EH4-00317      Aug. 1-3 . . . . . . . . . . . . . . Myrtle Beach, SC . . . . . . . . 2575-EH4-99523
Dec. 5-7. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2578-EH4-00318    Sept. 19-21 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2575-EH4-99525
3 days/1.8 CEUs                                                                           Oct. 19-21 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2575-EH4-99526
$2,195/AMA Members $1,995                                                                 Nov. 14-16 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2575-EH4-99528
AMA Members save $200.                                                                    Dec. 5-7. . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2575-EH4-99527
                                                                                          3 days/1.8 CEUs/18 PDUs
                                                                                          $2,195/AMA Members $1,995
                    This program has been approved for 18 recertification credit           AMA Members save $200.
                    hours toward PHR, SPHR and GPHR recertification through
                    the Human Resource Certification Institute (HRCI). For more
                    information about certification or recertification, please visit
                    the HRCI homepage at www.hrci.org                                                                      AMA has been reviewed and
                                                                                                                           approved as a provider of
                                                                                                                           project management training
                                                                                                                           by the Project Management
                                                                                                                           Institute (PMI).




 12              For additional dates and locations or to register—1-800-262-9699                               www.amanet.org
                                                                                                   INTERPERSONAL SKILLS


                                                                 Business Conversation Skills
                                                                 for the Nonnative English
                                                                 Speaker SEMINAR #2150
                                                                 Express your ideas directly and clearly using
                                                                 the conventions of American verbal and

    AMA membership                                               nonverbal communication.
                                                                 For nonnative English speakers, opportunities lie in expressing

     Exclusive Privileges for                                    your ideas correctly and confidently. This two-day workshop will
                                                                 improve your conversation skills on all levels through discussions
                                                                 and case studies. You will gain the confidence you need to speak
      You and Your Employees                                     your mind at work and create a style of business conversation that
                                                                 will help you achieve your professional and organizational goals.

    As a Corporate or Small Business Member,                     BENEFITS OF ATTENDING
    you’ll experience the best AMA has to offer:                 • Express yourself in a way that will increase self-confidence
                                                                 • Recognize business conversational pitfalls and how to avoid them
    >> FREE AMA seminar for any employee in your                 • Recognize different styles in business conversations
      organization (based on member type—member                  • Gain the ability to become assertive and focus on the issues
      price of $2,295 or less)
                                                                 • Increase your knowledge of body language and other nonverbal
    >> Preferred member pricing on all AMA seminars—               communication
      at least 10% savings                                       • Select effective business language and patterns of delivery
    >> One FREE AMACOM book (choice of four best-selling
      titles)
                                                                 TOPICS COVERED
                                                                 • Apply cultural factors to conduct audience analyses
    >> Up to 25% savings on “Last Minute Seating”                • Recognize the elements of American nonverbal behaviors
      offers of popular AMA seminars
                                                                 • Choose vocabulary that is clear and culturally appropriate
    >> $500 discount on the daily training rate of one           • Apply fundamental American grammar rules correctly
      onsite AMA multi-day seminar                               • Assemble messages to deliver proper emphasis and meaning
    >> 10% discount on meeting room rentals at AMA               • Apply multi-sensory listening skills to reduce misunderstandings
      Executive Conference Centers                               • Evaluate how to influence others through an analysis of the
    >> 10% discount at AMA bookstores located in AMA               situation and of your conversation, partner’s position, needs
      Executive Conference Centers                                 and responsibilities
                                                                 • Recognize that American business communication is about
    >> Subscriptions to:                                           selling ideas both inside and outside the organization
       I MWorld—emerging trends, developments                    • Action planning
         and best practices (members-only print journal)
       I Executive Matters—tips and timely information           WHO SHOULD ATTEND
         for today’s leaders (members-only e-newsletter)         Nonnative English-speaking business professionals who find diffi-
       I AMA Management Update—insightful articles
                                                                 culty in verbal and nonverbal aspects of business conversation in
                                                                 U.S. companies.
         covering management issues (members-only
         e-newsletter)
                                                                 SCHEDULE
    >> Unlimited access to AMA’s members-only web
                                                                 Aug. 4-5 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2150-EH4-00104
      content
                                                                 Sept. 15-16 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2150-EH4-00105
    >> Invitations to webinars, podcasts, special events         Dec. 1-2. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2150-EH4-00108
      and participation in member surveys                        2 days2 days/1.2 CEUs
    >> Enrollment of up to TEN executives as AMA                 $1,895/AMA Members $1,695
      Executive Members                                          AMA Members save $200.
    >> Eligibility of all employees to enroll as AMA
      Participating Members                                           Polished writing and conversational skills are critical
                                                                      to success. See Business Writing for the Nonnative English
    For more information on all available membership                  Speaker, seminar #2266 on page 14.
    plans, call 1-800-262-9699 or visit our website at
    www.amanet.org/joinama


All AMA seminars are GSA approved and can be delivered onsite.           1-800-262-9699             www.amanet.org                           13
BUSINESS WRITING SKILLS



Business Writing for the Nonnative English Speaker
SEMINAR #2266



                                                                                              FA C U LT Y S P O T L I G H T *
Produce English-language documents that any reader can                                        Katherine Anttila has
easily understand and that achieve your intended results.                                     been a communication and
                                                                                              training professional on
This seminar is specifically designed for nonnative English-speaking business                  topics ranging from inter-
professionals. In three days, you’ll learn an overall approach to and practical               personal communications,
techniques for creating effective business documents while focusing on applying               to presentation skills, to
correct English grammar, usage and syntax. As the language of global commerce,                management skills for over
the ability to write in English is essential to success in business today.                    20 years. She has devel-
                                                                                              oped award-winning pro-
                                                                                              grams for organizations
BENEFITS OF ATTENDING                         The Sentence Level                              such as Bank of America,
                                              • Apply basic parts of sentences—               Levi Strauss & Co., Hewlett-Packard Company
• Assert your purpose in a document using
                                                subjects and predicates                       and Charles Schwab. Ms. Anttila holds a B.A.
  the appropriate tone and style
                                                                                              in Journalism and an M.S. in Education from
• Write and organize effective paragraphs     • Avoid common sentence errors                  Indiana University.
  expressing yourself clearly and precisely   • Employ concepts of sentence variety
• Recognize and write effective English         for better style                              *This seminar is also taught by other communication
  sentences                                                                                    experts.
                                              The Word Level
• Distinguish and apply correct English
                                              • Apply basic principles of English
  grammar and usage
                                                grammar and usage
• Revise and edit documents professionally                                                  SCHEDULE
                                              • Employ correct English vocabulary
• Differentiate commonly confused words                                                     Aug. 8-10 . . . . . New York, NY . . . . . . 2266-EH4-00222
  and terms                                   Tips for High-Impact Writing                  Sept. 26-28. . . . San Francisco, CA. . . . 2266-EH4-00223
                                              • Use correct punctuation,                    Oct. 19-21 . . . . New York, NY . . . . . . 2266-EH4-00224
TOPICS COVERED                                  capitalization, abbreviations and           Nov. 16-18 . . . . Arlington, VA . . . . . . . 2266-EH4-00225
The Document Level                              number formats
                                                                                            3 days/1.8 CEUs
• Name six types of documents and their       • Write concisely
                                                                                            $2,095/AMA Members $1,895
  purpose                                     • Apply principles of “linguistic             AMA Members save $200.
• Select the elements appropriate for each      etiquette”
  type of document                            • Revise for completeness, unity and
• Describe the importance of knowing your       coherence
  audience                                                                                            Polished conversational and
                                              Action Planning                                         writing skills are critical to success.
• Describe the steps in the writing process
                                              • Identify what you will focus on applying              See Business Conversation Skills for the
• State special considerations for writing      to improve your English writing and                   Nonnative English Speaker, seminar #2150
  e-mails                                       what you will do to continue and track                on page 13.
The Paragraph Level                             your progress
• Define and apply the qualities of a good     EXTRA
  paragraph—emphasis, unity, coherence
                                              Throughout the three days you will practice
  and variety
                                              what you learn by writing your own well-
• Recognize various principles for ordering
                                              structured work-related documents and
  paragraphs and select the best one for a
  specific purpose                             critique, edit, analyze and improve on your
                                              writing at each level of the process.
• Recognize and use structural elements to
  aid the reader’s comprehension              WHO SHOULD ATTEND
                                              Nonnative English-speaking business profes-
                                              sionals who would like to improve their
                                              fundamental business writing skills.




14         For additional dates and locations or to register—1-800-262-9699                  www.amanet.org
                                                                                                      BUSINESS WRITING SKILLS




   How to Sharpen Your Business Writing Skills                                                                                              BEST
                                                                                                                                           SELLER
   SEMINAR #2516



                                                                                                 FA C U LT Y S P O T L I G H T *
   Compose powerful, professional documents that get                                             Joan Rubenstein, a con-
   attention and prompt action.                                                                  sultant and trainer, helps
                                                                                                 clients increase their effec-
   To attract the attention of today’s busy readers, you must respond to their need              tiveness through executive
   for clarity and conciseness in written communication. In this four-day workshop,              coaching, consultations and
   you will overcome “writer’s block,” learn to recognize and avoid common                       workshops. Among those
   mistakes and receive a tool kit of proven techniques for delivering information               she has assisted in improv-
   powerfully, persuasively and professionally.                                                  ing written and oral com-
                                                                                                 munication, productivity
                                                                                                 and quality are the Girl
   BENEFITS OF ATTENDING                           Using Strong Verbs                            Scouts of America, Social
   • Update and improve your writing style for     • How strong verbs improve writing            Security Administration, Elizabeth Arden, Volvo
     more effective and persuasive e-mails,                                                      North America and NYNEX.
                                                   • Identify and avoid passive verbs
     memos, letters and reports
                                                   Writing Letters                               *This seminar is also taught by other communication
   • Organize your documents with your                                                            experts.
     readers’ needs in mind                        • Salutations and openings that get
                                                     attention
   • Create reader-friendly layouts to highlight
     information                                   • Effective transitional sentences and
   • Craft sentences that get and hold your
                                                     closings                                  SCHEDULE
     readers’ attention                            • Personalize your letters to create        Aug. 8-11 . . . . . Arlington, VA . . . . . . . 2516-EH4-00957
                                                     interest and establish credibility        Aug. 22-25 . . . . New York, NY . . . . . . 2516-EH4-00958
   • Edit your writing for clarity
                                                   • How to be positive and convey             Aug. 29-Sept. 1 Chicago, IL . . . . . . . . . 2516-EH4-00959
   • Avoid archaic expressions and common
                                                     sincerity                                 Sept. 12-15. . . . San Diego, CA . . . . . . 2516-EH4-00984
     grammar, punctuation and usage errors
                                                   • Write refusal letters with clarity and    Sept. 19-22. . . . New York, NY . . . . . . 2516-EH4-00960
   TOPICS COVERED                                    tact                                      Oct. 3-6 . . . . . . Arlington, VA . . . . . . . 2516-EH4-00970
                                                                                               Oct. 10-13 . . . . San Francisco, CA. . . . 2516-EH4-00971
   Seven General Concepts                          Reviewing Mechanics                         Oct. 31-Nov. 3 . Boston, MA . . . . . . . . 2516-EH4-00988
   • State your purpose quickly                    • Correct grammar, punctuation and          Nov. 14-17 . . . . Atlanta, GA . . . . . . . . 2516-EH4-00973
   • Separate details from actions                   usage                                     Nov. 28-Dec. 1 . New York, NY . . . . . . 2516-EH4-00975
   • Write conversationally to engage readers      • Using parallel construction               Dec. 5-8 . . . . . . San Francisco, CA. . . . 2516-EH4-00976
   • Update your writing style for today’s         • Proofreading techniques                   Dec. 12-15 . . . . Arlington, VA . . . . . . . 2516-EH4-00977
     business environment                                                                      4 days/2.4 CEUs
                                                   Showing Emphasis
   • Be specific and concrete                                                                   $2,345/AMA Members $2,095
                                                   • Structure sentences for greater
   • Be personal and positive                                                                  AMA Members save $250.
                                                     impact
   • Avoid overworked words and phrases            • Reduce unnecessary story details
   Organizing Information                          • Design your page effectively                  EXTRA
   • How to start writing quickly                                                                  Bring a current project and get one-on-one
                                                   Writing E-Mails, Memos and Reports
   • Organize information to help your                                                             feedback from your course leader.
                                                   • Write simple, to-the-point e-mails
     readers
                                                   • Create attention-getting subject lines        WHO SHOULD ATTEND
   • “Data dumping” and mind mapping
                                                   • How to write a strong lead sentence           All business professionals who are required to
     as organizational tools
                                                   • Use a reader-friendly layout                  present ideas in writing.
   Being Concise and Clear                         • Best practices of e-mail etiquette            Note: This course focuses on business writing
   • Measure your writing efficiency                • Organize your findings into a concise,         skills. Participants interested in improving
   • Recognize and eliminate unnecessary             effective format                              grammar should register for The Grammar
     words, phrases and repetition                 • Design strong and powerful paragraphs         Course, seminar #2236, page 18.
   • What motivates people to read                 • Add graphic elements to organize and
   • Substitute heavy, confusing phrases             support your ideas
     with simple language                          • Use an effective format for proposals
   • Techniques for writing concretely




All AMA seminars are GSA approved and can be delivered onsite.                          1-800-262-9699       www.amanet.org                           15
 BUSINESS WRITING SKILLS
                                                                                           Also available as a
                                                                                           Live Online Seminar


 BEST
SELLER
           AMA’s 2-Day Business Writing Workshop
           SEMINAR #2211



                                                                                              FA C U LT Y S P O T L I G H T *
 Take the strain out of composing any kind of document.                                       Philip Vassallo, Ph.D. has
 Would you like a quick, easy and painless method for composing documents—                    developed, delivered and
                                                                                              supervised communication
 letters, memos, reports, proposals and performance appraisals—in an organized
                                                                                              training programs for a
 format? Now you can streamline the writing process and save time by focusing                 wide range of adminis-
 on what to write—instead of how to write it.                                                 trative and technical pro-
                                                                                              fessionals in corporate,
                                                                                              government and academic
                                                                                              environments. Dr. Vassallo
 BENEFITS OF ATTENDING                         Memos and Letters
                                                                                              is a columnist on effective
 • Start and finish documents quickly and       • Guidelines for writing effective memos       writing and education issues
   painlessly                                    and letters                                  and is the author and co-author of many books
 • Write with greater clarity so your reader   • The importance of opening sentences          including The Art of On-the-Job Writing.
   always understands you                      • How and when to use persuasive,
 • Arrange your ideas in a logical pattern       positive and negative words                  *This seminar is also taught by other communication
                                                                                               experts.
 • Get rid of “fluff” and produce more          • How to use appropriate tone
   concise content
                                               Composing E-Mail
 • Approach writing tasks with confidence
                                               • Guidelines for writing effective e-mail
                                                                                            SCHEDULE
 TOPICS COVERED                                • The importance of subject lines
                                                                                            Aug. 1-2 . . . . . . Philadelphia, PA . . . . . 2211-EH4-00347
 Guidelines for Effective Business Writing     Editing and Proofreading the Final           Aug. 1-2 . . . . . . San Francisco, CA. . . . 2211-EH4-00314
 • Principles that ensure effective business   Version                                      Aug. 8-9 . . . . . . New York, NY . . . . . . 2211-EH4-00311
   writing                                     • How to recognize common                    Aug. 22-23 . . . . Dallas, TX . . . . . . . . . . 2211-EH4-00312
 • The need for planning and establishing        proofreading errors                        Sept. 8-9. . . . . . New York, NY . . . . . . 2211-EH4-00313
   purpose                                     • Techniques for effective editing and       Sept. 19-20. . . . Seattle, WA . . . . . . . . 2211-EH4-00348
 • How to meet the reader’s needs and            proofreading                               Sept. 22-23. . . . Chicago, IL . . . . . . . . . 2211-EH4-00315
   expectations                                • Methods for revising the first draft        Sept. 26-27. . . . Boston, MA . . . . . . . . 2211-EH4-00316
 • How to use techniques for overcoming                                                     Oct. 3-4 . . . . . . Atlanta, GA . . . . . . . . 2211-EH4-00330
                                               • How to avoid sexist or offensive
   writer’s block                                                                           Oct. 10-11 . . . . New York, NY . . . . . . 2211-EH4-00326
                                                 language
                                                                                            Oct. 17-18 . . . . Denver, CO . . . . . . . . 2211-EH4-00349
 Writing the First Draft                       • Understanding often confused words         Oct. 24-25 . . . . Arlington, VA . . . . . . . 2211-EH4-00327
 • Achieve clarity and precision in daily                                                   Nov. 3-4 . . . . . . Chicago, IL . . . . . . . . . 2211-EH4-00331
                                               EXTRA                                        Nov. 10-11 . . . . New York, NY . . . . . . 2211-EH4-00328
   business writing
                                               Bring a current project and get one-on-      Nov. 14-15 . . . . San Francisco, CA. . . . 2211-EH4-00329
 • The role of word choice                     one feedback from your course leader.        Nov. 17-18 . . . . Arlington, VA . . . . . . . 2211-EH4-00350
 • How to construct sentences that are                                                      Dec. 5-6 . . . . . . Los Angeles, CA . . . . . 2211-EH4-00351
   clear and direct                            WHO SHOULD ATTEND                            Dec. 12-13 . . . . Arlington, VA . . . . . . . 2211-EH4-00332
 • How to use linking words and phrases        Business professionals at any level, who     Dec. 15-16 . . . . New York, NY . . . . . . 2211-EH4-00333
   in sentences and paragraphs                 need to save time by streamlining their
                                                                                            2 days/1.2 CEUs
 • Active and passive voice and parallelism    writing process.
                                                                                            $1,895/AMA Members $1,695
 • How to employ various patterns of                                                        AMA Members save $200.
   organizing information
                                                                                                        LIVE ONLINE SCHEDULE
                                                                                                        Tues. 2-5 pm ET • 4 Lessons
                                                                                              July 12-Aug. 2, 2011 . . . . . . . 2211-EH4-00303
                                                                                              Nov. 1-22, 2011 . . . . . . . . . . . 2211-EH4-00340
                                                                                              1.2 CEUs
                                                                                              $1,895/AMA Members $1,695




  16         For additional dates and locations or to register—1-800-262-9699                www.amanet.org
                                                                                                          BUSINESS WRITING SKILLS
                       Also available as a
                       Live Online Seminar

   Effective Technical Writing
   SEMINAR #2216


                                                                                                    FA C U LT Y S P O T L I G H T *
   Improve your technical writing—without compromising                                              Dr. Kathleen A. Begley
   your technical message.                                                                          is a global expert in instruc-
                                                                                                    tional design and delivery
   If writing technical information and effective memos, letters, reports, manuals,                 of communication programs
   instructions, documentation, specifications or proposals is a tough proposition—                 for major Fortune 500 com-
   this program is for you. This intensive three-day seminar will show you proven                   panies. Her expertise as a
   approaches and techniques that you can apply back on the job to write crisp,                     training consultant encom-
   clear, accessible technical communications.                                                      passes writing and business
                                                                                                    communication as well as
                                                                                                    management-level topics
                                                                                                    such as influencing tech-
   BENEFITS OF ATTENDING                            • Techniques for overcoming writer’s            niques and supervisory skills.
   • Organize your material by purpose and            block
     audience                                       • Proven techniques for ensuring clarity        *This seminar is also taught by other communication
                                                                                                     experts.
   • Write with greater clarity and precision—        and precision
     in less time                                   • Avoiding wordiness and confusing
   • Present complex technical information simply     sentence constructions                      SCHEDULE
   • Know the purpose of your writing before        Technical Report Elements and                 Aug. 3-5 . . . . . . Chicago, IL . . . . . . . . . 2216-EH4-00300
     you begin                                      Formats                                       Aug. 17-19 . . . . New York, NY . . . . . . 2216-EH4-00279
   • Recognize the needs of your audience           • Informal vs. formal reports                 Sept. 14-16. . . . Philadelphia, PA . . . . . 2216-EH4-00318
                                                    • Nature of technical report formats          Sept. 19-21. . . . San Francisco, CA. . . . 2216-EH4-00280
   • Learn how to use illustrations
                                                                                                  Oct. 3-5 . . . . . . Chicago, IL . . . . . . . . . 2216-EH4-00302
   • Produce final drafts to make the “write”        • Various elements of technical reports
                                                                                                  Oct. 10-12 . . . . Morristown, NJ. . . . . . 2216-EH4-00319
     impression with your superiors                 • Specific organizational formats for          Oct. 19-21 . . . . Arlington, VA . . . . . . . 2216-EH4-00303
                                                      different reports                           Nov. 9-11 . . . . . Dallas, TX . . . . . . . . . . 2216-EH4-00304
   TOPICS COVERED                                                                                 Nov. 16-18 . . . . San Diego, CA . . . . . . 2216-EH4-00320
                                                    Writing Abstracts
   Aspects of Technical Writing                                                                   Nov. 28-30 . . . . New York, NY . . . . . . 2216-EH4-00305
                                                    • Function and characteristics of
   • Pitfalls, style and characteristics of           abstracts                                   Dec. 7-9 . . . . . . Denver, CO . . . . . . . . 2216-EH4-00327
     technical writing                                                                            Dec. 19-21 . . . . San Francisco, CA. . . . 2216-EH4-00306
                                                    • Guidelines for preparing abstracts
   • Samples of technical writing                                                                 3 days/1.8 CEUs/18 PDUs
                                                    • Descriptive vs. informative abstracts
   • Understanding the readers’ needs                                                             $2,095/AMA Members $1,895
                                                    • Using illustrations
   • Convey technical information clearly                                                         AMA Members save $200.
     to nontechnical readers                        • When to use illustrations in technical
                                                      writing
   Various Patterns of Technical Writing                                                                      LIVE ONLINE SCHEDULE
                                                    • Characteristics and uses of illustrations
                                                                                                              Thurs. 2-5 pm ET • 4 Lessons
   • Definitions                                     • Various illustrations useful in technical
   • Narration                                        writing                                       Sept. 8-29, 2011 . . . . . . . . . . 2216-EH4-00287
   • Process description                                                                            Dec. 1-22, 2011 . . . . . . . . . . . 2216-EH4-00313
                                                    Preparing Technical Manuals and
   • Physical description                           Proposals                                       1.2 CEUs/12 PDUs
   • Instructions                                   • Characteristics of technical manuals          $2,095/AMA Members $1,895

   Organizing Technical Information                 • Components that comprise technical
   • How to organize and evaluate technical           manuals
     data                                           • Principles of technical manual writing          EXTRA
   • Structuring the physical format to               style                                           Bring a sample writing piece and get one-on-
     enhance presentations of ideas                 • Elements of proposals                           one feedback from your course leader.
   • Using linking words and phrases in             Editing and Proofreading Techniques               WHO SHOULD ATTEND
     sentences and paragraphs                       • Guidelines for editing and polishing            Engineers, scientists, IT/computer personnel
   Writing the First Draft                            technical writing                               and people in R&D and other technical areas,
   • The writing process                            • How to write for another person’s review        who are required to present ideas in writing.
   • Importance of determining and                    and critical commentary
     focusing on your purpose and goals                                                                                              AMA has been reviewed and
                                                                                                                                     approved as a provider of
                                                                                                                                     project management training
                                                                                                                                     by the Project Management
                                                                                                                                     Institute (PMI).




All AMA seminars are GSA approved and can be delivered onsite.                           1-800-262-9699         www.amanet.org                             17
  BUSINESS WRITING SKILLS

            Also available as a
            Live Online Seminar
                                                                                        The Grammar Course
Writing for the Web                                              SEMINAR #2182          SEMINAR #2236


Create online content that connects with                                                Mistakes in business writing can be costly—
readers to achieve better results.                                                      to your company and your career.
The need for web-specific writing skills is increasing. But many                        Success in business demands clear, concise, as well as correct and
e-venues such as intranets, blogs, e-newsletters and even                               professional e-mails, memos, letters and reports. It all starts with
company websites are being written incorrectly or with minimal                          knowledge of punctuation and grammar. Attend this refresher
and often adverse effectiveness. This hands-on, two-day writing                         course to overcome usage and punctuation challenges, catch up
program offers skills, tools and professional instructor feedback                       with today’s new writing styles, learn to polish documents to perfec-
to help anyone who creates, revises or maintains online content                         tion and confidently proofread and critique written communication.
connect with their target audience—and achieve improved results.                        Plus pinpoint your strengths and weaknesses with self-graded
                                                                                        quizzes during class.
BENEFITS OF ATTENDING
• Understand the unique challenges of writing for the online                            BENEFITS OF ATTENDING
  reader and how to connect with them                                                   •   Write like a pro: clearly, concisely and grammatically correct
• Learn to write relevant, concise content and to structure it                          •   Produce error-free documents that project professionalism
  effectively
                                                                                        •   Revisit the rules of grammar—without all the jargon
• Become proficient in the art of blogging for business
                                                                                        •   Use the right word and correct punctuation every time
• Understand fundamental principles of web optimization
                                                                                        •   Know the dos and don’ts of effective business e-mail
• Know basic graphic design principles
                                                                                        •   Improve your ability to critique your writing and that of others
• Learn basic web-building terms (HTML, meta-tags, SEO, etc.)
• Focus on reader and business needs to produce better results                          TOPICS COVERED
• Enhance usability and access to reach a broader audience                              • Proofread: identifying and correcting faulty sentences
                                                                                        • Usage challenges: effect or affect, who or whom, that or which
TOPICS COVERED
                                                                                        • Subject-verb agreement
• Web content fundamentals: writing and organizing
                                                                                        • When and where to use commas and other punctuation
• Rules of web writing and how it differs from other forms of
  promotional writing                                                                   • Update your proofreading techniques
• Structuring your content for optimum usability and impact                             • Write correct and effective e-mail according to “netiquette”
                                                                                          guidelines
• Search engine optimization for writers and how it must affect
  content                                                                               • What spell-checks don’t catch
• Best practices and tested approaches to online business writing                       • Insure, ensure and other troublesome words
• Connecting with your audience: knowing their needs and                                • Practical grammar rules you can apply immediately
  writing copy that resonates for them
                                                                                        EXTRA
WHO SHOULD ATTEND                                                                       Take home a six-part review section to reinforce what you’ve just
All business professionals who write online content, including                          learned.
content managers and editors, online help writers, business ana-
                                                                                        WHO SHOULD ATTEND
lysts and administrators, programmers, webmasters, copywriters,
                                                                                        Anyone who handles correspondence, writes to customers, develops
web content writers, designers and developers as well as market-
                                                                                        company publications, prepares reports or does any job that requires
ing managers, brand managers and coordinators.
                                                                                        the proofreading and critiquing of written communications.
Note: Participants must bring a laptop computer with a recent
version of MS Word.                                                                     SCHEDULE
                                                                                        Aug. 1-2 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2236-EH4-00396
SCHEDULE                                                                                Sept. 19-20 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2236-EH4-00398
Aug. 4-5 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2182-EH4-00016     Oct. 13-14 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2236-EH4-00400
Sept. 19-20 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2182-EH4-00024     Nov. 3-4 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2236-EH4-00401
Oct. 17-18 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2182-EH4-00018   Nov. 14-15 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2236-EH4-00403
                                                                                        Dec. 1-2. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2236-EH4-00402
2 days/1.2 CEUs/                                                                        Dec. 8-9. . . . . . . . . . . . . . . Seattle, WA . . . . . . . . . . . . 2236-EH4-00406
$1,895/AMA                            LIVE ONLINE SCHEDULE
Members $1,695                        Mon. 2-5 pm ET • 4 Lessons                        2 days/1.2 CEUs
AMA Members                                                                             $1,795/AMA Members $1,595
                            Sept. 12-Oct. 3, 2011 . . . . . . 2182-EH4-00020
save $200.                                                                              AMA Members save $200.
                            Nov. 28-Dec. 19, 2011 . . . . . . 2182-EH4-00021
                            1.2 CEUs
                            $1,895/AMA Members $1,695



  18              For additional dates and locations or to register—1-800-262-9699                             www.amanet.org
                                                                                                                                ASSERTIVENESS SKILLS


 BEST            Assertiveness                                                              Assertiveness Training for
SELLER
                 Training SEMINAR #2188                                                     Managers SEMINAR #2527
                                                                                            Learn how to channel assertiveness skills to
 Gain more confidence decisiveness and respect.                                              interact more effectively with people throughout
 Learn powerful tools for assertiveness to help you deal with                               your organization.
 conflict at all levels in the organization, discover techniques
                                                                                            Mastering assertiveness skills can do a lot more than just help
 on how to be an assertive communicator, acquire ways to
                                                                                            you win arguments. If you want to enhance your leadership
 handle receiving and giving feedback and address business
                                                                                            stature and persuade others to help you reach your goals,
 etiquette when professionalism and assertiveness are
                                                                                            Assertiveness Training for Managers is an important first step.
 required. You’ll assess your areas of strength and growth in
 this critical skill, understand how social styles affect                                   Learn how your behavior style impacts your overall performance
 assertiveness behaviors and benefit by learning steps for                                   as a manager. You’ll take stock of your current assertiveness
 conflict resolution. Overall enhance your assertiveness skills                              skills and learn how you can improve them for a more effective
 for immediate on the job use.                                                              approach. Using the behavior modeling approach toward
                                                                                            assertiveness training, this seminar teaches you how to employ
 BENEFITS OF ATTENDING                                                                      assertiveness skills to take control of a situation without
 • Gain essentials of assertiveness                                                         alienating others.
 • Practice assertiveness behaviors through verbal and visual
   techniques                                                                               BENEFITS OF ATTENDING
 • Address assertive issues in both your personal life and                                  • Improve communication by using assertive-responsive skills
   business life                                                                            • Acquire a more polished and powerful communication style
 • Learn the nuances of etiquette and how it relates to                                       and let your leadership ability emerge
   assertiveness and self-esteem                                                            • Tap other people’s resources to get the job done
 • Apply your newly learned skills to relevant, on-the-job                                  • Empower yourself and your staff
   situations                                                                               • Exercise greater influence on others
 TOPICS COVERED                                                                             TOPICS COVERED
 • Differences in behavioral styles—passive, aggressive and                                 • How your perceptions determine your reactions
   assertive                                                                                • Operate consciously vs. unconsciously
 • Identify techniques for ways to improve self-esteem                                      • Guidelines for achieving your objectives through assertive-
 • Improve communication with different social styles                                         responsive behavior
 • Risks and benefits in becoming assertive                                                  • Develop your own self-improvement plan
 • Factors that influence your level of assertiveness                                        • Use assertive-responsive techniques to identify what you
 • The role of social styles in assertive communication                                       want—and then go after it
 • A five-step model for conflict resolution
 • Appropriate assertiveness in common workplace situations
                                                                                            WHO SHOULD ATTEND
                                                                                            Experienced managers and seasoned professionals with four or
 • Achieving a healthy balance personally and professionally
                                                                                            more years of experience who want to build their strengths, resolve
 WHO SHOULD ATTEND                                                                          conflicts smoothly and exercise greater influence on others.
 Business professionals who want to acquire the essential
 assertiveness skills.                                                                      SCHEDULE
                                                                                            Aug. 15-17 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2527-EH4-00821
 SCHEDULE                                                                                   Sept. 12-14 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2527-EH4-00826
                                                                                            Oct. 5-7. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2527-EH4-00827
 Aug. 10-12 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2188-EH4-00097
                                                                                            Nov. 14-16 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2527-EH4-00828
 Aug. 22-24 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2188-EH4-00098
                                                                                            Nov. 30-Dec. 2. . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2527-EH4-00829
 Sept. 7-9 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2188-EH4-00099
 Sept. 21-23 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2188-EH4-00100         3 days/1.8 CEUs
 Oct. 3-5. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2188-EH4-00105      $2,195/AMA Members $1,995
 Nov. 7-9 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2188-EH4-00106        AMA Members save $200.
 Nov. 14-16 . . . . . . . . . . . . Houston, TX . . . . . . . . . . . 2188-EH4-00107
 Dec. 7-9. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2188-EH4-00108
 Dec. 14-16. . . . . . . . . . . . . Denver, CO . . . . . . . . . . . . 2188-EH4-00115
 3 days/1.8 CEUs
 $2,095/AMA Members $1,895
 AMA Members save $200.




All AMA seminars are GSA approved and can be delivered onsite.                                      1-800-262-9699             www.amanet.org                            19
 ASSERTIVENESS SKILLS
 ASSERTIVENESS SKILLS
                                                                                           Also available as a
                                                                                           Live Online Seminar

 BEST
SELLER     Assertiveness Training for
           Women in Business SEMINAR #2528
                                                                                              FA C U LT Y S P O T L I G H T *
 Strengthen your leadership ability and image.                                                Dr. Elaine Ré holds a Ph.D.
 Now and then you’re going to overreact or underreact. You’ll blurt out                       in interpersonal communi-
                                                                                              cation and communication
 something that you wish you hadn’t and hurt someone whose opinion you
                                                                                              environments from New
 value. The assertive person usually sends the right signals and gets the right               York University. She has
 responses. By knowing how to handle yourself in just about any situation that                been involved in the fields
 comes up—without seeming either shy or pushy—you’ll get things done and get                  of communication, man-
 what you want. You’ll command respect.                                                       agement and negotiation
 Here’s assertiveness at its best. As you learn, practice and refine this skill, you’ll        since 1967. Over the years,
 also share your concerns with other women executives in a comfortable,                       Dr. Ré has worked with
 supportive and informal learning environment.                                                major public-sector clients in
                                                                                              the United States and Europe.

                                                                                              *This seminar is also taught by other communication
                                                                                               experts.
 BENEFITS OF ATTENDING                           Succeeding at the Bargaining Table
 • Deal with conflicts confronting women          • Identify assumptions about
 • Recognize your strengths and weaknesses         negotiation and how these impact         SCHEDULE
                                                   abilities
 • Practice assertive behaviors in challenging                                              Aug. 3-5 . . . . . . Boston, MA . . . . . . . . 2528-EH4-00795
   situations                                    • Discuss the effect of gender on
                                                   negotiation practices and experiences    Aug. 24-26 . . . . Arlington, VA . . . . . . . 2528-EH4-00770
 • Overcome obstacles to assertiveness                                                      Sept. 12-14. . . . Atlanta, GA . . . . . . . . 2528-EH4-00771
                                                 • Benefit from seven suggestions for
 • Build and project a positive self-image                                                  Sept. 19-21. . . . Philadelphia, PA . . . . . 2528-EH4-00796
                                                   negotiating more effectively
 • Assess your stress and adopt assertive                                                   Sept. 21-23. . . . New York, NY . . . . . . 2528-EH4-00772
                                                 • Develop a personal negotiation plan      Oct. 3-5 . . . . . . San Francisco, CA. . . . 2528-EH4-00779
   techniques to help manage it
 • Develop an assertive action plan              Overcoming Obstacles to                    Oct. 12-14 . . . . Arlington, VA . . . . . . . 2528-EH4-00780
                                                 Assertiveness                              Oct. 17-19 . . . . Chicago, IL . . . . . . . . . 2528-EH4-00782
 • Use assertive communication techniques:                                                  Oct. 24-26 . . . . New York, NY . . . . . . 2528-EH4-00781
   verbal, nonverbal and assertive listening     • Pinpoint internal obstacles to
                                                                                            Oct. 31-Nov. 2 . Seattle, WA . . . . . . . . 2528-EH4-00797
 • Develop an assertive delegation strategy        assertiveness and practice control
                                                                                            Nov. 14-16 . . . . Morristown, NJ. . . . . . 2528-EH4-00783
                                                   strategies
                                                                                            Nov. 30-Dec. 2 . San Francisco, CA. . . . 2528-EH4-00784
 TOPICS COVERED                                  • Discuss self-reliance and describe       Dec. 5-7 . . . . . . New York, NY . . . . . . 2528-EH4-00785
 Assessing Yourself                                special support systems                  Dec. 12-14 . . . . Atlanta, GA . . . . . . . . 2528-EH4-00786
 • Identify and own your strengths               • Recognize your specific anger buttons     Dec. 19-21 . . . . Arlington, VA . . . . . . . 2528-EH4-00787
                                                   and how to deal with them
 • Outline conflicting roles and know how                                                    3 days/1.8 CEUs
                                                   productively
   to reduce role conflict                                                                   $2,195/AMA Members $1,995
                                                 • Describe how men use anger and
 Asserting Yourself                                                                         AMA Members save $200.
                                                   discuss ways to face angry men
 • Define and distinguish between the basic       • Demonstrate techniques for preventing
   response styles of nonassertion, assertion                                                           LIVE ONLINE SCHEDULE
                                                   and coping with stress
   and aggression                                                                                       Wed. 2-5 pm ET • 4 Lessons
                                                 • Select new approaches to work/family
 • Avoid being manipulated by others               puzzles                                    Aug. 10-31, 2011 . . . . . . . . . 2528-EH4-00776
                                                                                              Oct. 26-Nov. 16, 2011 . . . . . . 2528-EH4-00793
 Practice Assertive Techniques                   Assertive Action Planning
 • Use a successful formula for assertion                                                     1.2 CEUs
                                                 • Describe and demonstrate ten steps
 • Say “no” and survive                            toward continuing assertiveness            $2,195/AMA Members $1,995
 • Understand assertive techniques of
   fogging, broken record, negative              WHO SHOULD ATTEND
   assertion, negative inquiry and               Female business professionals who want
   compromise                                    to build their strengths, improve their
 • Understand the differences between            communication, conflict resolution,
   verbal, nonverbal “mantalk” and               delegation and action-planning skills.
   “womanspeak”
 • Send harmonious messages
 • Listen assertively




  20         For additional dates and locations or to register—1-800-262-9699                www.amanet.org
                                                                                              NEGOTIATION / INFLUENCE SKILLS
                                Also available as a
                                Live Online Seminar
                                                                                                                                                  BEST
   Getting Results Without Authority                                                                                                             SELLER

   SEMINAR #2532


                                                                                                   SCHEDULE
   How do you get results from people who don’t work for you?                                      Aug. 3-5 . . . . . . Morristown, NJ. . . . . . 2532-EH4-00788
                                                                                                   Aug. 8-10 . . . . . Chicago, IL . . . . . . . . . 2532-EH4-00763
    • You are asked to lead a task force and one of the members just happens                       Aug. 15-17 . . . . Arlington, VA . . . . . . . 2532-EH4-00764
       to be a VP. Do you have the confidence to handle this?                                       Aug. 15-17 . . . . Boston, MA . . . . . . . . 2532-EH4-00791
    • You’re on a tight deadline. Can you get another manager’s assistant to set                   Aug. 15-17 . . . . San Francisco, CA. . . . 2532-EH4-00765
       aside their tasks—and help you with yours?                                                  Aug. 24-26 . . . . Dallas, TX . . . . . . . . . . 2532-EH4-00766
    • You have to stand in for your boss. Can you direct your colleagues                           Aug. 24-26 . . . . Denver, CO . . . . . . . . 2532-EH4-00789
                                                                                                   Aug. 24-26 . . . . Myrtle Beach, SC . . . . 2532-EH4-00834
       without generating animosity?
                                                                                                   Aug. 29-31 . . . . New York, NY . . . . . . 2532-EH4-00767
   Whether you’re dealing with bosses, colleagues, staff members or senior manage-                 Sept. 7-9. . . . . . Cincinnati, OH . . . . . . 2532-EH4-00762
   ment, winning respect and cultivating influence and cooperation are essential to                 Sept. 7-9. . . . . . Houston, TX . . . . . . . . 2532-EH4-00790
   career success. At this seminar, you’ll focus on the key elements of influencing others          Sept. 7-9. . . . . . San Francisco, CA. . . . 2532-EH4-00768
   when there is a lack of authority—personal power, persuasion and negotiation.                   Sept. 12-14. . . . New York, NY . . . . . . 2532-EH4-00769
   You’ll practice influencing techniques right from day one through the final activity              Sept. 14-16. . . . Arlington, VA . . . . . . . 2532-EH4-00770
                                                                                                   Sept. 14-16. . . . Atlanta, GA . . . . . . . . 2532-EH4-00771
   on day three—and enhance your learning with videos, exercises, assessment tools
                                                                                                   Sept. 14-16. . . . San Diego, CA . . . . . . 2532-EH4-00752
   and group discussions.                                                                          Sept. 19-21. . . . Richmond, VA . . . . . . 2532-EH4-00772
                                                                                                   Sept. 26-28. . . . Chicago, IL . . . . . . . . . 2532-EH4-00773
                                                                                                   Oct. 5-7 . . . . . . San Francisco, CA. . . . 2532-EH4-00792
   BENEFITS OF ATTENDING                             • Blind spots in your self-knowledge          Oct. 10-12 . . . . New York, NY . . . . . . 2532-EH4-00793
   •   Establish or regain credibility               • The negative attribution cycle              Oct. 17-19 . . . . Arlington, VA . . . . . . . 2532-EH4-00794
                                                                                                   Oct. 17-19 . . . . Melville, NY . . . . . . . . 2532-EH4-00835
   •   Use your power base to persuade               Persuasion                                    Oct. 19-21 . . . . Chicago, IL . . . . . . . . . 2532-EH4-00795
   •   Understand the person you’re influencing       • Key components of persuasion:               Oct. 26-28 . . . . Lake Buena Vista, FL . . 2532-EH4-00797
   •   Create a collaborative work environment         discovery, preparation, dialogue            Oct. 31-Nov. 2 . Indianapolis, IN. . . . . . 2532-EH4-00848
   •   Let work styles and communication             • Adjusting to different audiences            Oct. 31-Nov. 2 . Philadelphia, PA . . . . . 2532-EH4-00799
       differences work for, not against, you                                                      Nov. 2-4 . . . . . . Arlington, VA . . . . . . . 2532-EH4-00800
                                                     • Understanding the other person
   •   Sell ideas and implement change                                                             Nov. 7-9 . . . . . . New York, NY . . . . . . 2532-EH4-00801
                                                     • The role of investment and risk             Nov. 7-9 . . . . . . San Francisco, CA. . . . 2532-EH4-00802
   •   Achieve trust and give-and-take               • Achieving credibility                       Nov. 9-11 . . . . . Chicago, IL . . . . . . . . . 2532-EH4-00803
       relationships up, down and across the                                                       Nov. 14-16 . . . . Durham, NC. . . . . . . . 2532-EH4-00804
                                                     • Managing stakeholders
       organization                                                                                Nov. 28-30 . . . . Boston, MA . . . . . . . . 2532-EH4-00806
                                                     • Reaching a common goal
   •   Project self-confidence                                                                      Nov. 30-Dec. 2 . Chicago, IL . . . . . . . . . 2532-EH4-00808
                                                     • Selling your position by providing
   •   Adapt your style to the person or situation                                                 Nov. 30-Dec. 2 . Morristown, NJ. . . . . . 2532-EH4-00809
                                                       evidence
   •   Identify various negotiating techniques                                                     Nov. 30-Dec. 2 . San Francisco, CA. . . . 2532-EH4-00807
                                                     • Connecting emotionally                      Dec. 5-7 . . . . . . Arlington, VA . . . . . . . 2532-EH4-00810
   TOPICS COVERED                                    • Listening and questioning                   Dec. 7-9 . . . . . . Denver, CO . . . . . . . . 2532-EH4-00811
   Personal Power                                                                                  Dec. 7-9 . . . . . . Hartford, CT. . . . . . . . 2532-EH4-00812
                                                     When Conflict Comes Between You
                                                                                                   Dec. 12-14 . . . . Atlanta, GA . . . . . . . . 2532-EH4-00813
   • Understanding your personal power               and Your Desired Results
                                                                                                   Dec. 12-14 . . . . New York, NY . . . . . . 2532-EH4-00814
   • Personal power behaviors                        • Approaches to conflict resolution
                                                                                                   3 days/1.8 CEUs/18 PDUs
   • Attributes of effective/ineffective             • Giving and receiving feedback
     influencers                                                                                    $2,195/AMA Members $1,995
                                                     • Using a win-win mindset
                                                                                                   AMA Members save $200.
   • Your power relative to the other person
                                                     Getting Better Results Through
   • Commitment Model: why commitment                Negotiation                                               LIVE ONLINE SCHEDULE
     from others doesn’t happen by chance
                                                     • Power, information, timing and                          Tues. 2-5 pm ET • 4 Lessons
   Reciprocity and Relationships:                      approach                                      July 12-Aug. 2, 2011 . . . . . . . 2532-EH4-00787
   The First Step in the Influence Process            • Basic principles of negotiation               Oct. 4-25, 2011 . . . . . . . . . . . 2532-EH4-00829
   • Mental model of influence                        • Various steps in negotiation
   • Principles of reciprocity                                                                       1.2 CEUs/12 PDUs
                                                     Developing an Action Plan                       $2,195/AMA Members $1,995
   • Building relationships and creating
     partnerships                                    WHO SHOULD ATTEND
   Personal Preferences                              Business professionals who need to get                                         AMA has been reviewed and
                                                                                                                                    approved as a provider of
   • Linkages between personal styles and            work done through others as well as those                                      project management training
     reciprocity, relationship, partnership          who need to convince another person to                                         by the Project Management

   • Style indicator and interpretation tool         buy into an idea or follow up on a request.                                    Institute (PMI).




All AMA seminars are GSA approved and can be delivered onsite.                           1-800-262-9699          www.amanet.org                             21
 NEGOTIATION/INFLUENCE SKILLS
                                                                                               Also available as a
                                                                                               Live Online Seminar

 BEST
SELLER      Negotiating to Win
            SEMINAR #2513


                                                                                                   FA C U LT Y S P O T L I G H T *
 Gain the skills, insights and competencies required in all                                        Sam Blank is certified as a
 negotiations—in every industry—at every level.                                                    conflict resolution specialist
                                                                                                   by the International Center
 Whether it’s allocating resources for a project, funding a new initiative or                      for Cooperation and
 establishing a supply chain for a new product or service, negotiation is inevitably at            Conflict Resolution and the
 the heart of the process. But few people understand the structure, techniques and                 State of New York. An
 approaches available to them as they seek to positively influence an outcome.                      instructional designer and
 This hands-on seminar gives you a step-by-step guide to effective negotiation. You must           senior trainer for over 30
 identify the problem, understand it from the other’s perspective, generate alternative            years, he has been involved
 solutions and select a solution that benefits both sides. All parties need each other to           nationally and internation-
                                                                                                   ally in the areas of negotia-
 achieve their goals. Negotiation focuses on solving the problem and closing the gap
                                                                                                   tion and mediation, conflict resolution,
 between what both parties want.                                                                   communications, crisis management and
                                                                                                   leadership development..

 BENEFITS OF ATTENDING                               Communication                                 *This seminar is also taught by other communication
                                                                                                    experts.
 • Know when—and when not—to negotiate               • Explain the four dimensions of DISC
 • Develop an effective plan and strategy              and the style tendencies of each
 • Know what behavior to adapt at each               • Describe the characteristics of dual      SCHEDULE
   stage of the negotiation                            styles and their impact on
                                                       negotiations                              Aug. 8-10 . . . . . New York, NY . . . . . . 2513-EH4-01060
 • Adjust your communication style to                                                            Aug. 10-12 . . . . San Francisco, CA. . . . 2513-EH4-01044
   achieve desired results                           • Describe how to adapt style to
                                                                                                 Aug. 22-24 . . . . Dallas, TX . . . . . . . . . . 2513-EH4-01047
                                                       maximize the results of negotiations
 • Successfully apply the principles of                                                          Sept. 12-14. . . . Arlington, VA . . . . . . . 2513-EH4-01046
   persuasion to any negotiation situation           • Identify why negotiations become          Sept. 19-21. . . . Chicago, IL . . . . . . . . . 2513-EH4-01045
                                                       derailed and how to avoid negotiation     Sept. 26-28. . . . New York, NY . . . . . . 2513-EH4-01048
 • Effectively negotiate face-to-face, on the
                                                       traps                                     Oct. 12-14 . . . . Boston, MA . . . . . . . . 2513-EH4-01062
   phone or through e-mail and other media
                                                     Crafting a Strategy for Your                Oct. 17-19 . . . . San Francisco, CA. . . . 2513-EH4-01063
 TOPICS COVERED                                      Negotiation                                 Oct. 19-21 . . . . New York, NY . . . . . . 2513-EH4-01064
 What Is Negotiation?                                                                            Nov. 2-4 . . . . . . Los Angeles, CA . . . . . 2513-EH4-01082
                                                     • Plan a strategy to apply to your
                                                                                                 Nov. 7-9 . . . . . . Atlanta, GA . . . . . . . . 2513-EH4-01066
 • The basic concepts of negotiation                   negotiations
                                                                                                 Nov. 14-16 . . . . New York, NY . . . . . . 2513-EH4-01067
 • What is negotiable in typical business            • Describe the process of identifying a     Nov. 30-Dec. 2 . Chicago, IL . . . . . . . . . 2513-EH4-01068
   situations                                          problem or issue for negotiation          Nov. 30-Dec. 2 . San Francisco, CA. . . . 2513-EH4-01069
 • Identify approaches to negotiation                • Identify steps and techniques for         Dec. 5-7 . . . . . . New York, NY . . . . . . 2513-EH4-01070
                                                       choosing appropriate communication        Dec. 12-14 . . . . Arlington, VA . . . . . . . 2513-EH4-01071
 Negotiation Stages                                    methods                                   Dec. 14-16 . . . . Houston, TX . . . . . . . . 2513-EH4-01061
 • Identify the six stages of negotiation            • Create and apply a strategy for a         3 days/1.8 CEUs/18 PDUs
 • Use appropriate behaviors in each of the            business negotiation simulation
   stages                                                                                        $2,195/AMA Members $1,995
                                                     Action Plan                                 AMA Members save $200.
 • Define the influences on the negotiation
   process                                           EXTRA                                                    LIVE ONLINE SCHEDULE
 Planning Your Negotiation                           Leave with AMA’s Negotiation Planner                     Thurs. 2-5 pm ET • 4 Lessons
 • Plan a negotiation                                to help you prepare your negotiations
                                                     every step of the way and effectively          Sept. 8-29, 2011 . . . . . . . . . . 2513-EH4-01032
 • Determine a settlement range
                                                     apply your newly learned know-how.             1.2 CEUs/12 PDUs
 • Apply the planning framework in practice
   negotiation                                                                                      $2,195/AMA Members $1,995
                                                     WHO SHOULD ATTEND
 Persuasion                                          Those responsible for negotiating the
 • Apply the persuasion process                      best possible terms of an agreement for                                    AMA has been reviewed and
 • Use the frame/reframe process to                  their organization.                                                        approved as a provider of
                                                                                                                                project management training
   understand the other party
                                                     Note: This program is not intended for                                     by the Project Management
 • Examine possible approaches to use                labor union negotiators on either side.
                                                                                                                                Institute (PMI).
   when there is confrontation
 • Use listening skills in the negotiation process



  22          For additional dates and locations or to register—1-800-262-9699                    www.amanet.org
                                                                                                            NEGOTIATION/INFLUENCE SKILLS


 Expanding Your Influence                                                                     Whoever Tells the Best
 Understanding the Psychology                                                                Story Wins SEMINAR #2102
 of Persuasion SEMINAR #2204                                                                 Engage and convince others to be passionate
                                                                                             about your ideas.
 How can one person get someone to do
                                                                                             The very best stories inspire people to take action. Many consider
 something with ease, while it’s an uphill battle
                                                                                             a powerful story to be a surefire way to persuade other people
 for someone else?                                                                           to get behind an idea or goal and give it their total support. Yet,
 Bringing about the reaction you want from others requires insights                          the ability to relate a story that people can connect with, are
 that go beyond the actual process of influencing—and into the                               persuaded by and feel passionately about is a rare skill. This
 psychology of what really prompts us to say “yes” or “no.” You’ll                           seminar will show you how to craft engaging and motivating
 uncover persuasion techniques that most people don’t even                                   stories that can inspire commitment and passion throughout your
 know exist.                                                                                 organization, as well as expand your professional influence. Learn
                                                                                             how to communicate with greater energy and enthusiasm as you
 BENEFITS OF ATTENDING                                                                       discover how to apply this time-proven method of building
 • Explore the psychology behind persuasion                                                  cooperation, understanding and excitement.
 • Understand the psychological/subconscious triggers that influ-
   ence a person’s decision-making process, behaviors and reactions                          BENEFITS OF ATTENDING
 • Select and customize the right law(s) of persuasion to apply in                           • Use compelling stories to appeal to listeners’ emotions and
   any situation                                                                               drive your points home
 • Learn tactics to protect yourself from unethical behavior                                 • Relay information in an experiential manner for greater impact
 • Prepare to influence by using the Pre-Persuasion Checklist                                   and understanding
                                                                                             • Make a more powerful impression in meetings and
 TOPICS COVERED                                                                                presentations
 • The psychological foundation to the laws of persuasion                                    • Win over, influence and gain the trust of clients, customers and
 • Differentiating the psychology of persuasion from the process                               colleagues
   of influencing                                                                             • Engage listeners with stories that naturally lead them to reach
 • The relationship of triggers to the laws of persuasion/influence                             the conclusions you want them to reach
 • Defining the two paths of persuasion—conscious and
   subconscious
                                                                                             TOPICS COVERED
                                                                                             • Developing the mental agility to alternate between objective
 • Using the Pre-Persuasion Checklist to determine the
                                                                                               (facts) and subjective (storytelling) and which and when to choose
   appropriate law(s) of persuasion for a given business situation
                                                                                             • Building a bridge of trust with your listeners to carry your facts,
 • Applying the laws of persuasion back on the job
                                                                                               proof and benefit messages
 EXTRA                                                                                       • Learning six kinds of stories: who I am, why I am here, my
 Receive a complimentary copy of Maximum Influence: The 12                                      vision, my values-in-action, teaching, I know what you're
 Universal Laws of Power Persuasion by Kurt Mortensen when you                                 thinking
 attend this seminar.                                                                        • Practicing the six principles of how to construct a story:
                                                                                               developmental logic, oral language, intention, imagery,
 WHO SHOULD ATTEND                                                                             participation vs. control, point of view
 Those who need to understand the psychological principles behind                            • Developing, testing and telling stories that suit the situations
 how people are convinced to do something.
                                                                                             EXTRA
 SCHEDULE                                                                                    Receive a complimentary copy of the book Whoever Tells the Best
                                                                                             Story Wins when you attend, as well as an audio CD of the six kinds
 Aug. 1-2 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2204-EH4-00031         of stories identified during your seminar.
 Aug. 4-5 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2204-EH4-00035
 Aug. 29-30 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2204-EH4-00040       WHO SHOULD ATTEND
 Sept. 8-9 . . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2204-EH4-00034   Business professionals at all levels, including sales persons, marketers
 Sept. 15-16 . . . . . . . . . . . . Boston, MA . . . . . . . . . . . . 2204-EH4-00054
                                                                                             and others who are looking for an innovative and fresh way to stim-
 Oct. 6-7. . . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2204-EH4-00042
 Oct. 13-14 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2204-EH4-00055
                                                                                             ulate and engage others, in order to get the outcomes they want.
 Oct. 20-21 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2204-EH4-00043
 Nov. 10-11 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2204-EH4-00044           SCHEDULE
 Nov. 17-18 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2204-EH4-00045         Aug. 25-26 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2102-EH4-00057
 Dec. 1-2. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2204-EH4-00046       Sept. 22-23 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2102-EH4-00051
 Dec. 8-9. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2204-EH4-00047
                                                                                             2 days/1.2 CEUs
 2 days/1.2 CEUs                                                                             $2,195/AMA Members $1,995
 $1,995/AMA Members $1,795                                                                   AMA Members save $200.
 AMA Members save $200.


All AMA seminars are GSA approved and can be delivered onsite.                                       1-800-262-9699            www.amanet.org                          23
 PRESENTATION SKILLS


 BEST      Strategies for Developing Effective
SELLER
           Presentation Skills SEMINAR #2519
                                                                                                FA C U LT Y S P O T L I G H T *
 Transform yourself from inexperienced speaker to skilled                                       Barbara Rocha is director
 presenter.                                                                                     of a communications train-
                                                                                                ing firm where she has con-
 At this three-day seminar, you’ll learn how to present your ideas with conviction,             ducted more than 900 of its
 control and poise—and without fear. You’ll gain the specific skills and direction               training seminars for well
 you need to become comfortable with your own presentation style. And you’ll                    over 10,000 business execu-
 receive expert advice on how to handle especially challenging situations. Most                 tives. These seminars teach
 importantly, you’ll learn how to present by presenting.                                        verbal and written commu-
                                                                                                nications that are tailored
                                                                                                to the specific needs of the
 BENEFITS OF ATTENDING                          Handle Questions from the Audience              client. Clients include The
                                                                                                Houston Chronicle, Southern California Edison,
 • Tailor your presentation to your audience    • Explain the importance of the question-
                                                                                                Turner Construction, Mothers Against Drunk
 • Use relaxation techniques to overcome          and-answer session
                                                                                                Drivers and Verizon, among many others.
   nervousness                                  • Respond professionally to questions
 • Learn how to project your voice and use        from the audience                             *This seminar is also taught by other communication
   pauses to dramatize your point               Manage the Presentation Environment
                                                                                                 experts.
 • Expertly handle difficult questions and       • Describe the advantages and
   situations                                     disadvantages of different room setups
 • Communicate with clarity and conviction                                                    SCHEDULE
                                                • Be able to anticipate, avoid and handle
                                                  equipment problems                          Aug. 1-3 . . . . . . New York, NY . . . . . . 2519-EH4-01238
 TOPICS COVERED                                                                               Aug. 8-10 . . . . . Chicago, IL . . . . . . . . . 2519-EH4-01239
 Balance Verbal and Nonverbal Messages          EXTRA                                         Aug. 15-17 . . . . Arlington, VA . . . . . . . 2519-EH4-01257
 • Practice nonverbal impact skills to reduce   Your presentations will be recorded for       Aug. 29-31 . . . . San Francisco, CA. . . . 2519-EH4-01240
   nervousness and to engage the attention      playback and review. See for yourself         Sept. 7-9. . . . . . Chicago, IL . . . . . . . . . 2519-EH4-01241
   of your listeners                                                                          Sept. 12-14. . . . Arlington, VA . . . . . . . 2519-EH4-01243
                                                what comes across to an audience. It’s a
                                                                                              Sept. 12-14. . . . New York, NY . . . . . . 2519-EH4-01242
 • Make your content clearer and more           great way to get instant feedback and         Sept. 28-30. . . . Atlanta, GA . . . . . . . . 2519-EH4-01280
   memorable                                    helpful recommendations. This recording       Oct. 3-5 . . . . . . Arlington, VA . . . . . . . 2519-EH4-01258
 Develop and Organize Presentation              is yours to keep.                             Oct. 12-14 . . . . Boston, MA . . . . . . . . 2519-EH4-01293
 Content                                                                                      Oct. 17-19 . . . . San Francisco, CA. . . . 2519-EH4-01260
                                                WHO SHOULD ATTEND                             Oct. 24-26 . . . . Chicago, IL . . . . . . . . . 2519-EH4-01281
 • Create an audience profile and set            Those who give presentations, speak in
   presentation parameters                                                                    Oct. 31-Nov. 2 . New York, NY . . . . . . 2519-EH4-01262
                                                front of groups or sell ideas to others and   Nov. 9-11 . . . . . Chicago, IL . . . . . . . . . 2519-EH4-01263
 • Condense a speech outline into notes         have little or no presentation experience.    Nov. 14-16 . . . . Arlington, VA . . . . . . . 2519-EH4-01264
   you can speak from
                                                                                              Nov. 30-Dec. 2 . Atlanta, GA . . . . . . . . 2519-EH4-01265
 Prepare to Give the Presentation                                                             Dec. 7-9 . . . . . . New York, NY . . . . . . 2519-EH4-01266
 • Learn the benefits of rehearsing, adhering                                                  Dec. 7-9 . . . . . . San Francisco, CA. . . . 2519-EH4-01267
   to a time frame and speaking from notes                                                    Dec. 12-14 . . . . Chicago, IL . . . . . . . . . 2519-EH4-01268
                                                                                              Dec. 14-16 . . . . Arlington, VA . . . . . . . 2519-EH4-01269
 • Reduce stress and speaker’s anxiety
                                                                                              3 days/1.8 CEUs
 Use Visual Aids and Support Materials
                                                                                              $2,095/AMA Members $1,895
 • Describe the purpose of visual aids and                                                    AMA Members save $200.
   support materials
 • Identify tips for effective composition
   of visual content and speaker aids




  24         For additional dates and locations or to register—1-800-262-9699                 www.amanet.org
                                                                                                              PRESENTATION SKILLS




   Effective Executive Speaking                                                                                                            BEST
                                                                                                                                          SELLER
   SEMINAR #2522



                                                                                                FA C U LT Y S P O T L I G H T *
   Speak, present and communicate with poise, power and                                         Reesa Woolf, Ph.D., spe-
   persuasion.                                                                                  cializes in seminars and pro-
                                                                                                grams for executives,
   Today, presentations and public speeches are very much a part of every executive’s           management and supervi-
   responsibilities. Effective executive speaking is what distinguishes the successful          sory staff with the goal of
   professional from everyone else. This skill is most critical to your success—and to          earning more attention and
   your individual and corporate image. You will learn to use powerful tools and                respect in daily communica-
   techniques to turn every speech or presentation into a rewarding experience.                 tions. She also provides indi-
                                                                                                vidual coaching to CEOs,
                                                                                                CIOs and those being
   BENEFITS OF ATTENDING                          Essentials for Winning Presentations          groomed for C-Level positions.
   • Speak and think with greater clarity and     and Speeches
                                                  • Choose appropriate strategies for           *This seminar is also taught by other business
     purpose, stressing key ideas                                                                communication experts.
   • Face an audience or camera with                reaching reluctant, uncommitted and
     confidence and control and make the             inactive audiences
     most of your natural speaking style          • Design successful, informative,           SCHEDULE
   • Shape and organize your speech or              persuasive, entertaining, motivational
                                                    and special event presentations           Aug. 15-17 . . . . Arlington, VA . . . . . . . 2522-EH4-01264
     presentation to persuade listeners and
                                                  • Respond in a focused and controlled       Aug. 17-19 . . . . San Francisco, CA. . . . 2522-EH4-01265
     get the response and results you want
                                                    fashion to questions and answers          Aug. 22-24 . . . . Chicago, IL . . . . . . . . . 2522-EH4-01238
   • Conquer fear and negative stress                                                         Aug. 29-31 . . . . New York, NY . . . . . . 2522-EH4-01239
   • Make your performance skills, your sense     • Impromptu speech making
                                                                                              Sept. 7-9. . . . . . Arlington, VA . . . . . . . 2522-EH4-01240
     of humor and your own personality work                                                   Sept. 12-14. . . . San Francisco, CA. . . . 2522-EH4-01241
     for you                                      EXTRA
                                                                                              Sept. 19-21. . . . New York, NY . . . . . . 2522-EH4-01242
                                                  Your presentation will be recorded for
   • Give impromptu and prepared speeches                                                     Oct. 3-5 . . . . . . New York, NY . . . . . . 2522-EH4-01247
     to the class and receive personalized        playback and review with feedback from      Oct. 10-12 . . . . Chicago, IL . . . . . . . . . 2522-EH4-01248
     feedback                                     your course leader. You will see yourself   Oct. 17-19 . . . . Atlanta, GA . . . . . . . . 2522-EH4-01249
                                                  improve, relax and refine your public        Oct. 31-Nov. 2 . San Francisco, CA. . . . 2522-EH4-01250
   TOPICS COVERED                                 speaking techniques with each perform-      Nov. 7-9 . . . . . . Arlington, VA . . . . . . . 2522-EH4-01251
   Fundamentals of Executive Speaking             ance. This recording is yours to keep.      Nov. 14-16 . . . . New York, NY . . . . . . 2522-EH4-01252
   Skills                                                                                     Nov. 30-Dec. 2 . Arlington, VA . . . . . . . 2522-EH4-01267
   • Identify the elements of a good
                                                  WHO SHOULD ATTEND                           Dec. 12-14 . . . . New York, NY . . . . . . 2522-EH4-01253
     presentation                                 Every executive with some prior public      Dec. 14-16 . . . . Chicago, IL . . . . . . . . . 2522-EH4-01254
                                                  speaking experience who must speak in       Dec. 14-16 . . . . San Francisco, CA. . . . 2522-EH4-01255
   • Create an individualized speaking skills
     profile                                       front of groups, make presentations, sell   3 days/1.8 CEUs
                                                  ideas to others or face cameras and         $2,195/AMA Members $1,995
   • Set personal goals for the development
     of speaking skills                           microphones.                                AMA Members save $200.

   Preparation
   • The importance of research and
     organization in preparing an effective
     presentation
   • Illustrate how to plan and prepare strong
     beginnings and endings
   • Select and design effective visuals
   Delivery Skills
   • The effective use of voice, action, image
     and language in speech making
   • Apply strategies for positively addressing
     speech anxiety
   • Practice articulation methods




All AMA seminars are GSA approved and can be delivered onsite.                        1-800-262-9699        www.amanet.org                           25
  PRESENTATION SKILLS

              ONLY available as a
              Live Online Seminar
                                                                          PowerPoint® Unplugged
NEW!          How to Present Online                                       SEMINAR #2170

A Skills-Based Workshop SEMINAR #2175                                     Bring more professionalism and self-assurance
                                                                          to your presentations.
Successfully deliver content and presentations
                                                                          PowerPoint is intended to support presenters—not compete with
to online audiences.                                                      or detract from them. Giving a truly polished and memorable
In this course, you’ll get the basic knowledge and skills to adapt,       presentation with PowerPoint starts with “pulling the plug” on
create and present material online. See online presentation tech-         PowerPoint; setting the laptop aside and focusing first on what
niques demonstrated, practice them, then create and present your          you want to say and then on the tools you’re going to use. You
own material and receive feedback on your presentation from your          will be encouraged to rethink and sharpen your presenting skills to
course leader.                                                            achieve an optimal experience for your audience, and greater
                                                                          polish, poise and self-confidence for you.
Four 3-hour lessons over a 4-week period.
LESSON 1                                                                  BENEFITS OF ATTENDING
The Unique Requirements of Presenting Online                              • Understand when to use (and not use) PowerPoint
• Similarities and differences presenting online and in-person            • Get practical tips for effective interaction between the presenter
• Exploring common fears people have about presenting online                and the screen, computer and projector
                                                                          • Achieve simplicity in PowerPoint slides while still holding your
Planning for High Impact Content
                                                                            audience’s interest—even when dealing with technical jargon
• Determining the goal and content of your presentation
                                                                          • Learn graphic design basics to create effective visuals
• Understanding your audience
                                                                          • Practice in class with presentation equipment
• Creating a good beginning and ending
                                                                          TOPICS COVERED
LESSON 2
                                                                          • You’re the presentation (not the PowerPoint slides)
Designing the Experience for Maximum Effectiveness
                                                                          • Keeping the presentation engaging and interactive
• Designing and improving online presentation slides
                                                                          • Choosing a focus—informative or persuasive?
• Creating a more visual presentation to increase engagement
                                                                          • How to handle legal matter, jargon and other “required information”
• Creating momentum in a presentation through interactivity
                                                                          • When you have to cut down from 20 slides (40-50 minutes) to
LESSON 3                                                                    4 slides (10 minutes)
Using the Three Pillars to Optimize Engagement                            • Openings, transitioning into the subject and closings
• Presentation practice: delivering to peers                              • Bringing all components together for a successful finish
• Focusing on the importance of voice for this medium                     EXTRA
• Troubleshooting on the spot and avoiding glitches                       You’ll receive a flash drive with demos and tools for your use, both
                                                                          during the course and to take with you for handy reference.
LESSON 4
Preparing for and Executing Your Presentation                             WHO SHOULD ATTEND
• Applying course concepts to evaluate/improve an actual webinar          All business professionals, with some prior presenting experience,
• Improving delivery quality through rehearsal                            who must speak in front of an audience, make presentations or
• Selecting and building a delivery team                                  sell ideas to others with the use of PowerPoint. Attendees should
                                                                          have the ability to create basic slides.
WHO SHOULD ATTEND                                                         Note: Participants must bring a laptop computer with a recent version
Individuals who wish to deliver effective online presentations, includ-   of PowerPoint installed.
ing trainers, facilitators, sales and marketing professionals, consult-   For basic presentation skills, see Strategies for Developing Effective
ants and all others who present content to an online audience.            Presentation Skills, seminar #2519, page 24.
Note: Participants should have a general knowledge of how to              PowerPoint® is a registered trademark of Microsoft.
present to an audience and a basic understanding of PowerPoint®.
                                                                          SCHEDULE
          LIVE ONLINE SCHEDULE                                            Aug. 4-5 . . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2170-EH4-00040
          Mon. 2-5 pm ET • 4 Lessons                                      Oct. 13-14 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2170-EH4-00041
 Aug. 1-22, 2011 . . . . . . . . . . 2175-EH4-00002                       Nov. 7-8 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2170-EH4-00037
                                                                          Dec. 12-13. . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2170-EH4-00043
 Oct. 3-24, 2011 . . . . . . . . . . . 2175-EH4-00003
 Nov. 28-Dec. 19, 2011 . . . . . . 2175-EH4-00004                         1.5 days/.9 CEUs
                                                                          $1,345/AMA Members $1,195
 1.2 CEUs                                                                 AMA Members save $150.
 $2,195/AMA Members $1,995


  26              For additional dates and locations or to register—1-800-262-9699              www.amanet.org
PRESENTATION SKILLS                                                                         MANAGEMENT AND LEADERSHIP SKILLS

                                                                                                        Also available as a
 Projecting a Positive                                                                                  Live Online Seminar

 Professional Image SEMINAR #2274                                                           Time Management                                              SEMINAR #2233


 Communicate a winning professional image                                                   Get more of the right things done.
 in the way you look, act and present yourself.                                             Find a balance, achieve goals and be more effective and
 Discover a self-image that feels right to you—and looks great                              productive.
 to clients, colleagues, peers and superiors. This seminar is both
 “diagnostic” and “prescriptive.” It helps you assess your image                            BENEFITS OF ATTENDING
 and then provides specific suggestions for enhancing it—with                                •   Set and accomplish goals
 expert coaching—to let you measure your progress.                                          •   Create priorities and establish realistic boundaries
                                                                                            •   Recognize and deal with time-wasters
 BENEFITS OF ATTENDING                                                                      •   Improve concentration and efficiency
 • Look, act and dress to communicate your present position                                 •   Break indecision and procrastination habits
   and where you hope to be                                                                 •   Use technology to help manage time
 • Polish your professional speech                                                          •   Create and recharge positive energy
 • Be aware of corporate protocol and courtesy
 • Master social etiquette                                                                  TOPICS COVERED
 • Develop a positive mental attitude                                                       •   Defining goals; establishing important and valid priorities
                                                                                            •   Creating a realistic and productive schedule
 TOPICS COVERED                                                                             •   Dealing with self-distractions and interruptions
 • The importance of image to your professional success                                     •   Increasing productivity by using technology efficiently
 • Your self-image and your external image                                                  •   Identifying ways to manage e-mail
 • How your image influences your performance and the way                                    •   Creating boundaries and balance
   others respond to you                                                                    •   Prioritizing and choosing activities to balance life and work
 • The key elements of image                                                                •   Creating a personal “no” script
 • Nonverbal communication
 • Other factors affecting your image                                                       WHO SHOULD ATTEND
                                                                                            Business professionals who want greater control of their time,
 • Putting it all together—your total executive image
                                                                                            management style and life.
 EXTRA
 See yourself as others see you—you will be recorded and receive                            SCHEDULE
 feedback and helpful recommendations. This recording is yours
                                                                                            Sept. 8-9 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2233-EH4-01348
 to keep.
                                                                                            Sept. 12-13 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2233-EH4-01350
 WHO SHOULD ATTEND                                                                          Sept. 15-16 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2233-EH4-01363
                                                                                            Sept. 15-16 . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2233-EH4-01351
 Upwardly mobile business professionals, including salespeople, who
                                                                                            Sept. 19-20 . . . . . . . . . . . . Boston, MA . . . . . . . . . . . . 2233-EH4-01400
 want to project a positive professional image for every occasion.                          Sept. 22-23 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2233-EH4-01353
                                                                                            Sept. 29-30 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2233-EH4-01364
 SCHEDULE                                                                                   Oct. 3-4. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2233-EH4-01365
 Sept. 19-20 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2274-EH4-00421        Oct. 13-14 . . . . . . . . . . . . . Denver, CO . . . . . . . . . . . . 2233-EH4-01367
 Oct. 24-25 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2274-EH4-00426        Oct. 17-18 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2233-EH4-01368
 Oct. 31-Nov. 1 . . . . . . . . . . Arlington, VA . . . . . . . . . . 2274-EH4-00430        Oct. 20-21 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2233-EH4-01369
 Dec. 5-6. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2274-EH4-00428   Oct. 24-25 . . . . . . . . . . . . . Garden Grove, CA . . . . . . . 2233-EH4-01401
                                                                                            Oct. 24-25 . . . . . . . . . . . . . Parsippany, NJ . . . . . . . . . . 2233-EH4-01370
 2 days/1.2 CEUs
                                                                                            Oct. 27-28 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2233-EH4-01376
 $1,895/AMA Members $1,695                                                                  Oct. 31-Nov. 1 . . . . . . . . . . New York, NY . . . . . . . . . . 2233-EH4-01371
 AMA Members save $200.                                                                     Oct. 31-Nov. 1 . . . . . . . . . . Richmond, VA . . . . . . . . . . 2233-EH4-01372
                                                                                            Nov. 3-4 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2233-EH4-01373
                                                                                            For a complete list of
                                                                                            dates and locations,                              LIVE ONLINE SCHEDULE
                                                                                            visit www.amanet.org                              Mon. 2-5 pm ET • 4 Lessons
                                                                                            2 days/1.2 CEUs/12 PDUs                 Sept. 12-Oct. 3, 2011 . . . . . . 2233-EH4-01396
                                                                                            $1,895/AMA Members $1,695               Nov. 7-28, 2011 . . . . . . . . . . . 2233-EH4-01403
                                                                                            AMA Members save $200.
                                                                                                                                    1.2 CEUs/12 PDUs
                                                                                                                                    $1,895/AMA Members $1,695

                                                                                                                      AMA has been reviewed and approved as a provider of
                                                                                                                      project management training by the Project
                                                                                                                      Management Institute (PMI).


All AMA seminars are GSA approved and can be delivered onsite.                                      1-800-262-9699              www.amanet.org                            27
 MANAGEMENT AND LEADERSHIP SKILLS                                                                               Also available as a
                                                                                                                Live Online Seminar

 Management Skills for New Managers
 SEMINAR #2238

                                                                                                                    SCHEDULE
  Gain the core skills you need to succeed.                                                                         Aug. 1-3 . . . . . . Arlington, VA . . . . . . . 2238-EH4-01856
                                                                                                                    Aug. 3-5 . . . . . . Boston, MA . . . . . . . . 2238-EH4-01858
  This seminar will give you the skills to shift from being an individual contributor                               Aug. 8-10 . . . . . Chicago, IL . . . . . . . . . 2238-EH4-01859
  to a well-respected manager who can achieve team synergy and drive bottom-                                        Aug. 8-10 . . . . . San Francisco, CA. . . . 2238-EH4-01860
  line performance.                                                                                                 Aug. 10-12 . . . . New York, NY . . . . . . 2238-EH4-01861
                                                                                                                    Aug. 15-17 . . . . Kansas City, KS. . . . . . 2238-EH4-01862
  Using guided role play, exercises and skill practice sessions, you will discover how
                                                                                                                    Aug. 17-19 . . . . San Diego, CA . . . . . . 2238-EH4-01939
  to adjust your management style and tackle new challenges. In-depth skills                                        Aug. 22-24 . . . . Pittsburgh, PA . . . . . . 2238-EH4-01863
  practice using the Situational Leadership II model combined with interactive                                      Aug. 29-31 . . . . Atlanta, GA . . . . . . . . 2238-EH4-01850
  activities take you through the paces of motivation, delegation, coaching,                                        Sept. 7-9. . . . . . Arlington, VA . . . . . . . 2238-EH4-01865
  communication, performance management and leadership. You will be able to                                         Sept. 7-9. . . . . . Chicago, IL . . . . . . . . . 2238-EH4-01866
  improve on key weakness areas, play to your strength and get the best results                                     Sept. 12-14. . . . New York, NY . . . . . . 2238-EH4-01868
  from every member of your team.                                                                                   Sept. 14-16. . . . Dallas, TX . . . . . . . . . . 2238-EH4-01869
                                                                                                                    Sept. 14-16. . . . San Francisco, CA. . . . 2238-EH4-01870
                                                                                                                    Sept. 26-28. . . . Cincinnati, OH . . . . . . 2238-EH4-01873
  BENEFITS OF ATTENDING                                          Understanding and Appreciating                     Sept. 26-28. . . . Los Angeles, CA . . . . . 2238-EH4-01883
                                                                 Situational Leadership® II: The Art                Sept. 28-30. . . . Seattle, WA . . . . . . . . 2238-EH4-01940
  • Gain a deeper understanding of your
                                                                 of Influencing Others*                              Oct. 3-5 . . . . . . Atlanta, GA . . . . . . . . 2238-EH4-01884
    roles and responsibilities
                                                                                                                    Oct. 5-7 . . . . . . Houston, TX . . . . . . . . 2238-EH4-01953
  • Improve communication to effectively set                     • How to develop people, value
                                                                                                                    Oct. 10-12 . . . . Arlington, VA . . . . . . . 2238-EH4-01886
    expectations for yourself and your staff                       differences and encourage honest
                                                                                                                    Oct. 10-12 . . . . Denver, CO . . . . . . . . 2238-EH4-01887
                                                                   communication
  • Adapt your leadership style to meet the                                                                         Oct. 12-14 . . . . New York, NY . . . . . . 2238-EH4-01888
    needs of individual team members                             • Develop your leadership style to                 Oct. 17-19 . . . . San Francisco, CA. . . . 2238-EH4-01889
                                                                   gain commitment from employees                   Oct. 24-26 . . . . Lake Buena Vista, FL . . 2238-EH4-01891
  • Apply delegation strategies to increase
    motivation and productivity                                  • Match your leadership style to the               Oct. 26-28 . . . . Chicago, IL . . . . . . . . . 2238-EH4-01893
                                                                   employee’s developmental needs                   Oct. 31-Nov. 2 . Anaheim, CA . . . . . . . 2238-EH4-01910
  • Use effective coaching techniques to
                                                                   and task at hand                                 Oct. 31-Nov. 2 . Arlington, VA . . . . . . . 2238-EH4-01894
    maximize your team’s performance
                                                                 Coaching For Performance                           Oct. 31-Nov. 2 . Chicago, IL . . . . . . . . . 2238-EH4-01895
  TOPICS COVERED                                                 • Practice coaching and correcting                 Nov. 2-4 . . . . . . New York, NY . . . . . . 2238-EH4-01897
                                                                   difficult and challenging behaviors               Nov. 7-9 . . . . . . San Francisco, CA. . . . 2238-EH4-01898
  Your Role as Manager
                                                                                                                    Nov. 14-16 . . . . Boston, MA . . . . . . . . 2238-EH4-01900
  • Understand your role and responsibilities                    • Use the AMA Guide for managing                   Nov. 14-16 . . . . Philadelphia, PA . . . . . 2238-EH4-01899
    as manager                                                     a coaching discussion                            Nov. 14-16 . . . . Pittsburgh, PA . . . . . . 2238-EH4-01902
  • Learn to transition from individual                          Creating Motivational Climate                      Nov. 30-Dec. 2 . Arlington, VA . . . . . . . 2238-EH4-01904
    contributor to manager                                       • Recognize important elements of                  Nov. 30-Dec. 2 . Chicago, IL . . . . . . . . . 2238-EH4-01905
  • Know how to work effectively with a                            the motivational process                         Nov. 30-Dec. 2 . Hartford, CT. . . . . . . . 2238-EH4-01906
    multigenerational workforce                                  • Create your own practice for                     Nov. 30-Dec. 2 . Houston, TX . . . . . . . . 2238-EH4-01903
  • Understand the nuances when managing                           building a motivational climate                  Nov. 30-Dec. 2 . San Francisco, CA. . . . 2238-EH4-01907
    remote teams and across the matrix                                                                              Dec. 5-7 . . . . . . Atlanta, GA . . . . . . . . 2238-EH4-01908
                                                                 Delegation for Growth and                          Dec. 5-7 . . . . . . Cincinnati, OH . . . . . . 2238-EH4-01909
  Performance Management                                         Development                                        Dec. 7-9 . . . . . . Seattle, WA . . . . . . . . 2238-EH4-01892
  • Understand and conduct performance                           • Understand the different types of                Dec. 12-14 . . . . New York, NY . . . . . . 2238-EH4-01911
    planning, facilitation and evaluation                          delegation                                       Dec. 14-16 . . . . Kansas City, KS. . . . . . 2238-EH4-01901
  • Practice the skill of setting goals,                         • How to conduct an effective                      3 days/1.8 CEUs
    providing effective feedback and                               delegation conversation
                                                                                                                    $2,195/AMA Members $1,995
    conducting alignment discussions
                                                                 WHO SHOULD ATTEND                                  AMA Members save $200.
  Effective Communication                                        Managers with one to three years of
  • Understand the communication process                                                                                        LIVE ONLINE SCHEDULE
                                                                 management experience.
  • Get a firm grasp of five building blocks in                                                                                  Tues. 2-5 pm ET • 4 Lessons
    managerial communication                                                                                          July 12-Aug. 2, 2011 . . . . . . . 2238-EH4-01877
  • Learn to match the right communication                                                                            Sept. 13-Oct. 4, 2011 . . . . . . 2238-EH4-01878
    method with your communication goal                                                                               Nov. 29-Dec. 20, 2011 . . . . . . 2238-EH4-01936
                                                                                                                      1.2 CEUs
* See Ken Blanchard’s Situational Leadership® II (SLII®) —a model for developing people and a way for
 leaders to help their employees become self-reliant achievers. To be truly effective, leaders’ styles must           $2,195/AMA Members $1,995
 adapt to the skills and commitment of the people they want to influence. With some people, man-
 agers have to provide a great deal of direction. With others, encouragement and appreciation trigger
 the best results. Still others deliver their best when allowed to take the ball and run with it. Situational
 Leadership® II helps managers become more flexible and responsive to their employees’ needs.



 28             For additional dates and locations or to register—1-800-262-9699                                     www.amanet.org
                                                                             MANAGEMENT AND LEADERSHIP SKILLS
                          Also available as a
                          Live Online Seminar


   Moving from an Operational Manager
   to a Strategic Thinker SEMINAR #2242
                                                                                               FA C U LT Y S P O T L I G H T *

                                                                                               John Hoover, Ph.D. is an
   Create a strategic framework—and capture the opportunities                                  experienced coach, consult-
   of tomorrow.                                                                                ant and keynote speaker
                                                                                               with expertise in interper-
   If you want to move from being a good manager to being a great manager, this                sonal and mass communica-
   seminar will enable you to take away key insights, ideas and planned actions to add         tions. His clients include
   value to your organization and move your team forward for heightened success.               ABC Television, Delta Air
                                                                                               Lines, Dow Jones, IBM,
   Take this opportunity to be proactive. Instead of being buried in your department’s         Johnson & Johnson and
   ongoing activities, you will become an innovator, a persuasive player and a cham-           Xerox. He holds master’s
   pion for strategic change who adds value to your organization, your customers and           degrees in Marriage and
   your stakeholders.                                                                          Family Therapy and Human & Organization
                                                                                               Development, a B.A. in Communications and a
                                                                                               Ph.D. in Human and Organizational Systems.
   BENEFITS OF ATTENDING                          Understanding Your Current
   • Inspire and direct your team to greater      Operational Mission: Your Team, Your         *This seminar is also taught by other management
     readiness and competitiveness                Customers and Your Competitors                experts.

   • Add value to your organization by            • Strategic thinking: moving from a
     understanding the needs and                    limited context to a broader view        SCHEDULE
     expectations of your customers               • Understand how to apply a SWOT           Aug. 1-2 . . . . . . San Francisco, CA. . . . 2242-EH4-00544
   • Anticipate and innovate strategies to link     analysis to your team                    Aug. 8-9 . . . . . . New York, NY . . . . . . 2242-EH4-00542
     strategic vision to core capabilities        • Create a mission statement defining       Aug. 15-16 . . . . Arlington, VA . . . . . . . 2242-EH4-00581
   • Recognize opportunities to influence and        the operational reality of your work     Sept. 12-13. . . . San Francisco, CA. . . . 2242-EH4-00582
     create strategic alliances                     group                                    Sept. 15-16. . . . Chicago, IL . . . . . . . . . 2242-EH4-00546
                                                                                             Sept. 22-23. . . . Arlington, VA . . . . . . . 2242-EH4-00547
   • Identify keys strengths and weaknesses in    Developing a Strategic Vision:             Oct. 3-4 . . . . . . New York, NY . . . . . . 2242-EH4-00562
     your work group                              Moving from What Is to What If             Oct. 13-14 . . . . Garden Grove, CA . . . 2242-EH4-00563
   • Encourage and support risk taking and        • How to identify priority issues to       Oct. 17-18 . . . . Atlanta, GA . . . . . . . . 2242-EH4-00584
     innovation at all levels                       create your strategic advantage          Oct. 31-Nov. 1 . San Francisco, CA. . . . 2242-EH4-00564
   • Develop persuasive skills to sell your       • Encourage innovative solutions           Nov. 3-4 . . . . . . Dallas, TX . . . . . . . . . . 2242-EH4-00565
     strategic ideas                              • Prepare a draft of a vision statement    Nov. 10-11 . . . . Arlington, VA . . . . . . . 2242-EH4-00566
                                                                                             Nov. 14-15 . . . . Chicago, IL . . . . . . . . . 2242-EH4-00567
   TOPICS COVERED                                 Making Your Vision a Reality:              Dec. 1-2 . . . . . . New York, NY . . . . . . 2242-EH4-00568
   Developing and Balancing Operational           Influencing Key Stakeholders                Dec. 8-9 . . . . . . San Francisco, CA. . . . 2242-EH4-00569
   and Strategic Management Skills                • Develop their persuasive skills          2 days/1.2 CEUs
   • Establish a working definition of             • Explore options for influencing           $2,095/AMA Members $1,895
     operational management                         others                                   AMA Members save $200.
   • Explore the key attributes of today’s        Your Personal Plan: Developing and
     strategic thinkers                           Selling Your Vision of the Future                      LIVE ONLINE SCHEDULE
                                                  • Communication strategies to sell                    Wed. 2-5 pm ET • 4 Lessons
   Creating a Strategic Frame of Reference
   • Understand the key components of the           your strategic plan                        Sept. 7-28, 2011 . . . . . . . . . . 2242-EH4-00575
     strategic model                              • Conduct key conversations to               Nov. 30-Dec. 21, 2011 . . . . . . 2242-EH4-00576
   • Develop a strategic thinker’s approach for     encourage innovation and risk taking       1.2 CEUs • 12 PHR/SPHR
     your own work environment                                                                 $2,095/AMA Members $1,895
                                                  WHO SHOULD ATTEND
                                                  Managers with five years or less of
                                                  management experience who want to
                                                  move into a more strategic role.                              This program has been approved for 12 recertification
                                                                                                                credit hours toward PHR, SPHR and GPHR recertification
                                                                                                                through the Human Resource Certification Institute
                                                                                                                (HRCI). For more information about certification or
                                                                                                                recertification, please visit the HRCI homepage at
                                                                                                                www.hrci.org




All AMA seminars are GSA approved and can be delivered onsite.                        1-800-262-9699       www.amanet.org                               29
MANAGEMENT AND LEADERSHIP SKILLS
                                                                                             Also available as a
                                                                                             Live Online Seminar

Successfully Managing People
SEMINAR #2295


                                                                                             SCHEDULE
Be the catalyst that motivates your teams to heightened                                      Aug. 1-3. . . . . . . Denver, CO. . . . . . . . 2295-EH4-01519
productivity.                                                                                Aug. 3-5. . . . . . . Cincinnati, OH . . . . . 2295-EH4-01521
                                                                                             Aug. 8-10. . . . . . Arlington, VA . . . . . . 2295-EH4-01522
Utilizing extensive practice in the principles of emotional intelligence, Successfully       Aug. 10-12. . . . . Chicago, IL . . . . . . . . 2295-EH4-01523
Managing People underscores the importance of self-awareness in developing                   Aug. 10-12. . . . . New York, NY. . . . . . 2295-EH4-01524
sensitivity and increased communication effectiveness with others. You’ll leave              Aug. 15-17. . . . . San Francisco, CA . . . 2295-EH4-01525
this three-day seminar well versed in the most effective methods for dealing                 Aug. 24-26. . . . . Anaheim, CA . . . . . . 2295-EH4-01609
with difficult people—winning cooperation and trust—and ensuring that your                    Aug. 31-Sept. 2 . Las Vegas, NV. . . . . . 2295-EH4-01532
people’s values and your organization’s goals are in sync.                                   Sept. 7-9 . . . . . . Houston, TX . . . . . . . 2295-EH4-01610
                                                                                             Sept. 12-14 . . . . Arlington, VA . . . . . . 2295-EH4-01528
                                                                                             Sept. 12-14 . . . . Boston, MA . . . . . . . 2295-EH4-01559
                                                                                             Sept. 12-14 . . . . Chicago, IL . . . . . . . . 2295-EH4-01611
BENEFITS OF ATTENDING                             Listening, Body Language, Giving           Sept. 14-16 . . . . Atlanta, GA . . . . . . . 2295-EH4-01530
• Motivate and direct the employees you rely      Feedback and Dealing with Difficult         Sept. 14-16 . . . . San Francisco, CA . . . 2295-EH4-01531
  on—even when they don’t share your values       People                                     Sept. 26-28 . . . . Durham, NC . . . . . . . 2295-EH4-01527
• Adjust your management and personal             • Use active listening to gain informa-    Sept. 26-28 . . . . New York, NY. . . . . . 2295-EH4-01535
  style to the needs of different situations        tion and understand employees’           Oct. 3-5 . . . . . . . Chicago, IL . . . . . . . . 2295-EH4-01560
                                                    perspectives                             Oct. 3-5 . . . . . . . Dallas, TX . . . . . . . . . 2295-EH4-01561
• Get more done by using the appropriate
  delegation techniques for any given             • Apply positive and corrective feedback   Oct. 3-5 . . . . . . . New York, NY. . . . . . 2295-EH4-01562
  situation                                       • Use appropriate values alignment         Oct. 12-14 . . . . . Arlington, VA . . . . . . 2295-EH4-01564
                                                    when dealing with difficult employees     Oct. 12-14 . . . . . Lake Buena Vista, FL . 2295-EH4-01565
• Resolve conflict more effectively in a wide
                                                                                             Oct. 19-21 . . . . . Princeton, NJ. . . . . . . 2295-EH4-01612
  variety of situations                           Conflict                                    Oct. 24-26 . . . . . Minneapolis, MN . . . 2295-EH4-01613
• Turn difficult people and poor performers        • The dimensions of conflict                Oct. 31-Nov. 2 . . Chicago, IL . . . . . . . . 2295-EH4-01567
  into team players                                 management                               Oct. 31-Nov. 2 . . Morristown, NJ . . . . . 2295-EH4-01568
• Win cooperation and trust from everyone         • Identify your own preferred conflict-     Nov. 2-4 . . . . . . . Atlanta, GA . . . . . . . 2295-EH4-01569
  in your organization                              resolution styles                        Nov. 2-4 . . . . . . . Newport Beach, CA . 2295-EH4-01582
• Increase your confidence, leadership skills                                                 Nov. 9-11 . . . . . . Houston, TX . . . . . . . 2295-EH4-01570
                                                  • Analyze conflict-management
  and personal and professional satisfaction in                                              Nov. 14-16 . . . . . Arlington, VA . . . . . . 2295-EH4-01572
                                                    techniques
  your job                                                                                   Nov. 14-16 . . . . . New York, NY. . . . . . 2295-EH4-01573
                                                  Delegation                                 Nov. 16-18 . . . . . San Francisco, CA . . . 2295-EH4-01563
TOPICS COVERED                                    • Different delegation styles: how and     Nov. 29-Dec. 1 . . Denver, CO. . . . . . . . 2295-EH4-01574
The Experience of Being a Manager                   when to use them                         Nov. 30-Dec. 2 . . Boston, MA . . . . . . . 2295-EH4-01575
                                                                                             Nov. 30-Dec. 2 . . Chicago, IL . . . . . . . . 2295-EH4-01576
• How to get people to want to do what            • Determine the appropriate delegation
                                                                                             Dec. 5-7 . . . . . . . Atlanta, GA . . . . . . . 2295-EH4-01577
  they’re supposed to do                            strategies for employees and
                                                                                             Dec. 5-7 . . . . . . . Melville, NY . . . . . . . 2295-EH4-01616
• Specific challenges you face when                  situations
                                                                                             Dec. 5-7 . . . . . . . Philadelphia, PA . . . . 2295-EH4-01580
  motivating others                               Understanding Organizational               Dec. 7-9 . . . . . . . Dallas, TX . . . . . . . . . 2295-EH4-01578
Values                                            Culture and Subculture                     Dec. 14-16 . . . . . New York, NY. . . . . . 2295-EH4-01581
                                                  • The impact of organizational culture     Dec. 14-16 . . . . . San Francisco, CA . . . 2295-EH4-01579
• Values and their impact on work life
                                                    and subculture and “cultural blinders”   3 days/1.8 CEUs
• How values can have productive and
  nonproductive results                           • Explore the assumptions that impact      $2,195/AMA Members $1,995
                                                    your team’s thinking and actions         AMA Members save $200.
• Identify value conflicts
                                                  • Identify and build on the strengths
Personal Styles                                     of your team’s culture                               LIVE ONLINE SCHEDULE
• Determine your own personal style profile                                                              Mon. 2-5 pm ET • 4 Lessons
                                                  Emotional Intelligence
• Gain insight into the strengths and                                                          Oct. 24-Nov. 14, 2011 . . . . . . 2295-EH4-01599
                                                  • The components of emotional
  limitations of your profile                                                                   1.2 CEUs
                                                    intelligence
• Use behavioral clues to determine others’                                                    $2,195/AMA Members $1,995
                                                  • Gain an honest and accurate
  personal styles
                                                    assessment of yourself
• How to work more effectively with others
                                                  • Develop an improvement strategy
Motivation
                                                  Ethical Leadership                            WHO SHOULD ATTEND
• Motivational factors and their impact on
                                                  • Identify your group’s values                Managers whose success depends on
  behaviors and work settings
                                                  • Your vision for ethical leadership          clear communication, a cooperative
• How to tailor your motivational efforts to
  individual employees and situations             Action Planning                               attitude and commitment to shared goals.



30          For additional dates and locations or to register—1-800-262-9699                  www.amanet.org
                                                                                            MANAGEMENT AND LEADERSHIP SKILLS


 The 7 Habits of Highly Effective                                                            NEW!           The 8th Habit®
 People® for Managers                                                                        From Effectiveness to Greatness
 2-Day Workshop                             SEMINAR #2602                                    SEMINAR #2603
 By FranklinCovey—now available through AMA.                                                 By FranklinCovey—available through AMA.
 The 7 Habits of Highly Effective People courses are based on the
                                                ®                                            The 7 Habits of Highly Effective People® and The 8th Habit® courses
 teachings of Dr. Stephen R. Covey.                                                          are based on the teachings of Dr. Stephen R. Covey.


 Cultivate effectiveness, lead with excellence and                                           Achieve and sustain your full potential while
 transform your team for breakthrough results.                                               inspiring others to do the same.
                                                                                             To thrive and excel in today’s complex world, it’s necessary to
 BENEFITS OF ATTENDING                                                                       move beyond effectiveness to greatness. In The 8th Habit: From
 • Define the contribution you want to make and what you want                                Effectiveness to Greatness, Dr. Stephen R. Covey has responded
   to accomplish as a manager                                                                to this need by exploring a third dimension of the principles he
 • Enhance your leadership abilities and reach your full potential                           advocated in The 7 Habits of Highly Effective People®. This
 • Judge the goals your efforts should be focused on using daily                             ground-breaking new seminar offers you insights and skills to help
   and weekly planning                                                                       you harness the power of this dimension so you can meet the
 • Communicate effectively and raise the levels of trust and                                 central challenges of the Knowledge Worker Age. Tap into the
   fulfillment within your team                                                              higher reaches of motivation and human genius—what Dr. Covey
 • Build better relationships and become more effective as a manager                         calls voice—and inspire others to do the same so you can take
                                                                                             your career and organization to a whole new level of greatness.
 TOPICS COVERED
 •   Habit 1: Be Proactive
                                                                                             BENEFITS OF ATTENDING
 •   Habit 2: Begin with the End in Mind
                                                                                             • Understand the personal and organizational drivers for the
 •   Habit 3: Put First Things First                                                           Knowledge Worker Age
 •   Habit 4: Think Win-Win                                                                  • Acquire skills and knowledge to help you find your voice and
 •   Habit 5: Seek First to Understand, Then Be Understood                                     inspire others to do so
 •   Habit 6: Synergize                                                                      • Gain increased focus and better execution from your team
 •   Habit 7: Sharpen the Saw                                                                • Create healthy interdependencies within your organization
 WHO SHOULD ATTEND                                                                           • Develop a culture of trust both at work and at home
 Managers who are seeking to become more efficient, build better
                                                                                             TOPICS COVERED
 relationships and help their organization succeed.
                                                                                             • Bridging the gap between effectiveness and greatness
 ATTENDEES WILL RECEIVE                                                                      • The four imperatives of great leaders
 • The 7 Habits of Highly Effective People® Audio CD—This best-selling                       • Discovering and expressing your voice, vision, discipline, passion
   audio book provides the basis for the concepts taught in the course.                        and conscience
 • Participant Guidebook—a manual filled with examples and exercises.
                                                                                             • The roles necessary to inspire others to find their voice
 • Management Essentials—a book of resources for dealing with
   management challenges.                                                                    • Trust: the core of leadership
                                                                                             • The voice of discipline and execution
 SCHEDULE
                                                                                             WHO SHOULD ATTEND
 Aug. 11-12 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2602-EH4-00069
                                                                                             Directors, VPs, team leaders, executives, department heads and
 Aug. 22-23 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2602-EH4-00070
 Sept. 8-9 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2602-EH4-00071
                                                                                             experienced managers.
 Sept. 15-16 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2602-EH4-00072        Stephen R. Covey is a globally respected leadership authority. His interna-
 Oct. 3-4. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2602-EH4-00077       tional bestseller, The 7 Habits of Highly Effective People®, was named one of
 Oct. 6-7. . . . . . . . . . . . . . . Seattle, WA . . . . . . . . . . . . 2602-EH4-00093    the 10 most influential management books ever by Forbes magazine.
 Oct. 24-25 . . . . . . . . . . . . . Philadelphia, PA. . . . . . . . . 2602-EH4-00094       All faculty are trained experts in FranklinCovey’s 7 Habits of Highly Effective
 Nov. 7-8 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2602-EH4-00080        People® and 8th Habit® curricula.
 Nov. 7-8 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2602-EH4-00081
 Nov. 10-11 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2602-EH4-00082
                                                                                             SCHEDULE
 Nov. 14-15 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2602-EH4-00083
                                                                                             Aug. 22-23 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2603-EH4-00003
 For a complete list of dates and locations, visit www.amanet.org
                                                                                             Sept. 22-23 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2603-EH4-00004
 2 days/1.2 CEUs/12 PDUs                                                                     Oct. 17-18 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2603-EH4-00005
 $1,895/AMA Members $1,695                                                                   Nov. 17-18 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2603-EH4-00006
 AMA Members save $200.                                                                      Dec. 5-6. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2603-EH4-00007
                                                                                             2 days/1.2 CEUs
                                      AMA has been reviewed and
                                      approved as a provider of project                      $2,095/AMA Members $1,895
                                      management training by the Project                     AMA Members save $200.
                                      Management Institute (PMI).


All AMA seminars are GSA approved and can be delivered onsite.                                       1-800-262-9699              www.amanet.org                             31
  MANAGEMENT AND LEADERSHIP SKILLS

                                                                                                              Also available as a
Advanced Leadership                                                                                           Live Online Seminar

Communication Strategies                                                                        Developing Executive
SEMINAR #2134
                                                                                                Leadership SEMINAR #2501
Motivate action at every level, and influence                                                   Taking on a leadership role today is a constant
even the toughest executives, customers,                                                        race against change.
subordinates and stakeholders.
                                                                                                Learn how to identify and manage the challenges you face with
You’re already successful as a leader and communicator. But                                     practical and proven-in-action techniques. In-class exercises and
now you must exercise greater influence, solve bigger problems                                  updates on current research let you practice new ideas and try out
and drive unprecedented performance improvements.                                               shared insights. Stretch your leadership methods and assert your role.

BENEFITS OF ATTENDING                                                                           BENEFITS OF ATTENDING
• Discover breakthrough communication techniques for driving                                    •   Build a leadership style that creates trust and sets a clear vision
  business value and becoming a more powerful leader
                                                                                                •   Discover executive leadership skills to create a winning strategy
• Master best practices for influencing peers, managers,
  subordinates, customers and other stakeholders                                                •   Learn real “coaching” and how to build an extraordinary team
• Become more effective at handling your specific challenges,                                   •   Develop heightened “emotional intelligence”
  from delivering bad news to increasing team motivation                                        •   Improve performance through empowerment and delegation
• Communicate confidently in any environment, from
                                                                                                TOPICS COVERED
  spontaneous “elevator pitches” to high-stakes reports and
  proposals                                                                                     •   Defining today’s executive leadership expectations
• Make the most of today’s electronic communications tools                                      •   Building a culture and achieving an organizational vision
• Deliver powerful messages that win hearts and minds:                                          •   Applying your personal values and ethics at work
  messages that are short, simple, strong, credible, tailored to                                •   Practicing ways to communicate that motivate and create success
  your audience and lead rapidly to action                                                      •   Exploring Situational Leadership® in coaching and influencing
                                                                                                •   Creating your own executive leadership development plan
TOPICS COVERED
• Influencing employees, customers, partners and stakeholders,                                  WHO SHOULD ATTEND
  both internally and externally                                                                Mid-level managers who lead others with managerial responsibility.
• Developing the trust, credibility, rapport and relationships you
  need to deliver superior results                                                              SCHEDULE
• Building consensus, cohesion, buy-in and team commitment                                      Aug. 3-5 . . . . . . . . . . . . . . Seattle, WA . . . . . . . . . . . . 2501-EH4-01274
• Organizing and packaging your message for maximum impact                                      Aug. 8-10 . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2501-EH4-01216
• Controlling all elements of your message: written, verbal, visual                             Aug. 17-19 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2501-EH4-01213
  and symbolic                                                                                  Aug. 22-24 . . . . . . . . . . . . Philadelphia, PA. . . . . . . . . 2501-EH4-01275
• Choosing the best tools and channels for delivering messages                                  Aug. 24-26 . . . . . . . . . . . . Denver, CO . . . . . . . . . . . . 2501-EH4-01236
                                                                                                Aug. 29-31 . . . . . . . . . . . . Minneapolis, MN . . . . . . . . 2501-EH4-01214
• Maximizing effectiveness with electronic communications
                                                                                                Sept. 7-9 . . . . . . . . . . . . . . San Diego, CA. . . . . . . . . . 2501-EH4-01219
• Successfully communicating in spontaneous situations                                          Sept. 14-16 . . . . . . . . . . . . New York, NY . . . . . . . . . . 2501-EH4-01221
                                                                                                Sept. 19-21 . . . . . . . . . . . . Morristown, NJ . . . . . . . . . 2501-EH4-01276
WHO SHOULD ATTEND                                                                               Sept. 21-23 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2501-EH4-01222
Experienced leaders determined to achieve even greater success at                               Sept. 21-23 . . . . . . . . . . . . Memphis, TN. . . . . . . . . . . 2501-EH4-01217
the highest levels of their organizations.                                                      Sept. 26-28 . . . . . . . . . . . . Houston, TX . . . . . . . . . . . 2501-EH4-01237
                                                                                                Oct. 3-5. . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2501-EH4-01238
SCHEDULE                                                                                        Oct. 10-12 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2501-EH4-01239
Sept. 19-21 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2134-EH4-00073          Oct. 12-14 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2501-EH4-01240
Nov. 7-9 . . . . . . . . . . . . . . New York, NY . . . . . . . . . . 2134-EH4-00075            Oct. 17-19 . . . . . . . . . . . . . Hartford, CT . . . . . . . . . . . 2501-EH4-01246
Dec. 14-16. . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2134-EH4-00074            Oct. 26-28 . . . . . . . . . . . . . Indianapolis, IN . . . . . . . . . 2501-EH4-01281
                                                                                                Nov. 2-4 . . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2501-EH4-01244
3 days/1.8 CEUs/18 PDUs                                                                         Nov. 9-11 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2501-EH4-01241
$2,545/AMA Members $2,295                                                                       For a complete list of
AMA Members save $250.                                                                          dates and locations,                        LIVE ONLINE SCHEDULE
                                                                                                visit www.amanet.org                       Mon. 2-5 pm ET • 4 Lessons
                                 AMA has been reviewed and                                      3 days                             Aug. 1-22, 2011 . . . . . . . . . . 2501-EH4-01230
                                 approved as a provider of project                              1.8 CEUs/18 PDUs
                                 management training by the Project                                                                Nov. 28-Dec. 19, 2011 . . . . . . 2501-EH4-01271
                                 Management Institute (PMI).
                                                                                                $2,445/AMA
                                                                                                Members $2,195                     1.2 CEUs/12 PDUs
                                                                                                AMA Members                        $2,445/AMA Members $2,195
                              PMI accreditation at left applies to all seminars on this page.
                                                                                                save $250.



  32              For additional dates and locations or to register—1-800-262-9699                                     www.amanet.org
              Stretch your training
                  budget further

                      SAVE $200 OFF ANY SEMINAR                                                          *

                                                                                                             You or anyone else in your organization can save $200
              Start building your future                                                                   off any AMA seminar in this booklet if you register by
              today with AMA’s                                                                            August 31, 2011 and attend by December 31, 2011.
              Training Solutions.                                                                       Visit amanet.org to register or call 1-800-262-9699.
                                                                                                       Mention offer code LDEU.

TERMS AND CONDITIONS: *$200 Off Discount expires August 31, 2011. Attendence must be completed by December 31, 2011. This offer is valid only when applied to new registrations
and cannot be applied to transfers, cancellations, GSA pricing, or to third party courses offered by AMA, except for seminar #2601, #2602 and #2603. Individuals eligible for GSA pricing
must choose between their GSA contract price or the discount applied to the AMA member rate.




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