"Real Madrid Brand Strategy"
COLLABORATION. REAL WORLD. GLOBAL. GRADUATE PROGRAM MEDILLIMC Integrated Marketing Communications Northwestern University TABLE OF CONTENTS 1 Academic Overview 10 Faculty 2 Full-time IMC Curriculum 14 Careers 5 Sample Course Descriptions 16 Alumni 6 Part-time IMC Program 19 Student Committees 8 Real-world Application 20 Students 9 Global Perspectives 24 Admissions and Financial Aid THE MEDILL IMC DIFFERENCE Integrated Marketing Communications graduate education was founded at Northwestern. Graduates leave here as forward-thinking professionals well versed in a consumer-centric, data-driven integrated approach to marketing communications. At Medill, some of the greatest minds in the industry will be among your professors. Here, you will learn to create leading-edge marketing communications strategies that engage stakeholders. As a student, you will gain a global perspective—by working in client-sponsored team projects and interacting with IMC’s geographically diverse student population. You will experience the practical challenges of real-world marketing communications environments and have the opportunity to solve problems using measurable strategies and tactics. By enrolling in IMC’s full-time or part-time curriculum, you become part of the Northwestern University community, known worldwide for its tradition of excellence. 1 THE CURRICULUM XXXXXXXX FULL-TIME IMC SAMPLE CURRICULUM CHART FALL 1ST QUARTER CORE CLASSES • Marketing Finance • Statistics & Market Research I • Marketing Management • Consumer Insight WINTER 2ND QUARTER Begins MEDIA CORE • Statistics & Market Research II in MANAGEMENT CLASSES • Communication Skills & Persuasive Messages Winter • Understanding • IMC Strategic Process the Media • Media Economics & Technology & Content** Other concentrations begin BRAND & CORPORATE DIRECT MARKETING ADVERTISING COMM. & & INTERACTIVE ANALYTICS SPRING 3RD QUARTER STRATEGY PUBLIC CORE • IMC • Brand & RELATIONS • Direct & • Marketing Mix • Media and CLASSES • Marketing Public Implementation: Advertising Interactive Analysis & Integrated Managing Solutions Relations Marketing Planning Marketing** Integration • Marketing Mix • Communities • Customer • Direct & Analysis & • Public Policy: Loyalty Interactive Planning Communication • Segmentation & Marketing • Customer Value and Persuasion Lifetime Value • Quantitative Innovation • Crisis Marketing • Media and Communications Analysis Integrated • Segmentation Marketing** & Lifetime Value * SUMMER 4TH QUARTER Client-sponsored Team Projects FALL 5TH QUARTER CORE • IMC Law, • Intuitive • Investor • Strategic • Marketing • Entertainment CLASSES Policy and Marketer Relations Planning in an Measurement Marketing Ethics • Perspectives Management E-commerce • Graduate • Building Brand Environment Journalism Equity • Marketing Innovation • Digital Marketing Measurement Project • Advanced IMC • Digital Marketing **The Media Management Concentration is available to students in the Medill IMC program and the Kellogg School of Management. The number of students who can pursue this concentration is limited. * During the fourth quarter, full-time students are divided into teams to tackle real marketing and communications challenges for global brands in the U.S. and abroad. Best Buy, Cricket Communications, Discover Card, Draftfcb and Kraft (in Paris and Shanghai), Fannie May, FedEx, Mediabrands and J&J, OnStar, Procter & Gamble, T. Rowe Price, Shiseido (in Tokyo and Shanghai), Iris, ReachMD, SC Johnson and Conde Nast are examples of companies that have partnered with Medill IMC. 2 XX XXXX THE CURRICULUM DISCOVER. The core curriculum includes classes such as Consumer Insight, Marketing Finance, and Statistics & Market Research and electives from five areas of concentration: Brand & Advertising Strategy, Corporate Communications & Public Relations, Direct & Interactive Marketing, Marketing Analytics or Media Management. • Learn more about Medill IMC at tiny.cc/MedillIMC “ The classes deliver the knowledge and skills needed for today and well into the future, through applied, relevant case examples and course work.” TOM COLLINGER Associate Dean, IMC Chair 3 X THE CURRICULUM IF YOU’RE INTERESTED IN... The Medill IMC curriculum requires students to complete both core and elective classes. Core classes teach the timeless fundamentals of the marketing and communications disciplines—skills that will be relevant regardless which career path you choose. While every student is required to take all core courses, you may be particularly drawn to the following classes based on your professional ambitions. ■ Advertising program ■ Strategic communications ■ Interactive & direct management ■ Marketing public marketing ■ Media strategy relations ■ E-commerce online and/or planning ■ Media relations marketing ■ Agency account ■ Marketing, ■ Crisis communications management measurement and ■ Brand strategy ■ Community management dashboards ■ Social networks ■ Database analysis ■ IMC program management ■ Investor relations ■ Web analytics ■ Internal marketing ■ Online program CORE management CLASSES ■ Reputation management ■ Customer segmentation • Marketing Management ■ Not-for-profits & lifetime value • Communication Skills & Persuasive Messages ■ Philanthropy • Consumer Insight CORE • IMC Implementation: Managing CORE CLASSES Integration CLASSES • Marketing Finance • IMC Law, Policy & Ethics • Communication Skills & • Statistics & Market Research I Persuasive Messages • Statistics & Market Research II • Consumer Insight • Consumer Insight ELECTIVES • IMC Law, Policy & Ethics • IMC Law, Policy & Ethics • Marketing Mix Analysis & Planning • Brand & Advertising Solutions ELECTIVES ELECTIVES • Intuitive Marketer • Strategic Planning in an • Global Perspectives • Communities E-commerce Environment • Building Brand Equity • Marketing Public Relations • Direct & Interactive Marketing • Customer Value Innovation • Investor Relations • Customer Loyalty • Digital Marketing Management • Segmentation & Lifetime Value • Global Communications • Crisis Communications • Digital Marketing • Media and Integrated • IMC Insights from Politics • Strategic & Analytical Customer Marketing (Kellogg School & Policy Relations Management (Kellogg of Management) • Public Affairs School of Management) BRAND & ADVERTISING CORPORATE COMM. & DIRECT & INTERACTIVE STRATEGY PUBLIC RELATIONS MARKETING 4 THE CURRICULUM CORE CLASSES ■ Consumer insight ■ Audience insight Statistics & Market Research I ■ Consumer research ■ Circulation management This course equips you with the data-analysis skills required to be ■ Marketing research ■ Customer retention a successful marketer—someone ■ Account planning ■ Media marketing who can sift through information to make better decisions. You will learn ■ Communications research ■ Entertainment how to interpret market research ■ Marketing, measurement marketing reports. and dashboards ■ Media brand strategy Media Economics & Technology ■ Database analysis ■ Media strategy and/or This course teaches you about the planning media industry, its operations, ■ Web analytics content and technology. You will ■ Online program learn how audience measurement management CORE and technology shape media CLASSES content and advertising capabilities. ■ Customer segmentation With a solid understanding of the • Marketing Management and targeting • Communication Skills media business, you will be able to ■ Interactive marketing & Persuasive Messages conceive strategic marketing and • Consumer Insight communications plans. • Law, Policy & Ethics CORE • Media Economics & Technology CLASSES ELECTIVE CLASSES • Marketing Finance Brand & Advertising Solutions • Statistics & Market Research I ELECTIVES This elective places you in fact- • Marketing Management based situations to make advertising • Entertainment Marketing • Consumer Insight and marketing communications • Graduate Journalism Innovation Project decisions. Thinking like a manager, • Media and Integrated Marketing you will analyze case studies and ELECTIVES (Kellogg School of Management) participate in a challenge with a • Strategic Planning in E-commerce • Understanding Media & its partnering client. You will have Environment Content (Kellogg School of the chance to identify common • Marketing Mix Analysis Management) communication management & Planning • Direct & Interactive Marketing problems and present viable • Segmentation & Lifetime Value solutions to industry experts. • Marketing Measurement Direct & Interactive Marketing • Quantitative Marketing Analysis You will acquire skills to plan • Strategic & Analytical Customer Relations Management (Kellogg marketing programs and acquire School of Management) customers through an array of techniques. While studying the economics of customer retention and lifetime value, you will also learn retention tactics and ways to test methods for on- and offline MARKETING ANALYTICS MEDIA MANAGEMENT interactive strategies. 5 PART-TIME PROGRAM Medill is proud to offer a part-time master's degree in Integrated Marketing Communications for working professionals. Students complete the curriculum on a part-time basis in the evening at Medill’s downtown Chicago location. By joining the program, part-time students also gain access to a network of high-caliber marketing professionals. • Videos: Part-time students talking about taking their careers to the next level at tiny.cc/MedillIMCparttime 6 PART-TIME PROGRAM PART-TIME IMC SCHEDULE QUARTER 1 The part-time IMC program features the same faculty • Consumer Insight and curriculum as the full-time program. Students earn • Marketing Management their degree in 15 courses—10 core classes and five electives. Classes are typically held on weeknights, and students usually take two classes per quarter. At that rate, you can finish the program in two years, but are QUARTER 2 allowed up to five years to complete the program. • Marketing Finance • Statistics & Market Research I QUARTER 3 • Statistics & Market Research II • IMC Strategic Process QUARTER 4 • Marketing Public Relations* • Brand & Advertising Solutions* • Segmentation & Lifetime Value* • Understanding the Economy* QUARTER 5 • Media Economics & Technology • Global Perspectives* • Investor Relations* • Customer Loyalty* QUARTER 6 • IMC Law, Policy & Ethics • Communications & Persuasive Messages* • Classes are offered at Medill's QUARTER 7 downtown location at Clark • IMC Implementation: Managing Integration and Adams Streets. • Direct & Interactive Marketing* • Public Affairs* • Crisis Communications* *ELECTIVES 7 REAL-WORLD APPLICATION • Students meet with executives from companies such as T. Rowe Price. • The Draftfcb Paris summer project team working with Kraft. TEAMWORK. Full-time IMC students spend their summer quarter working in teams and partnering with companies that bring real marketing challenges to the table. • Learn more about past client projects at tiny.cc/MedillIMCrealworld In summer 2010, IMC students worked with 14 clients in cities as far away as Paris, Madrid and Shanghai. Teams met with chief marketing officers and other high-level executives to obtain data that helped inform their strategic recommendations. SPONSORING CLIENTS INCLUDE: Faculty advisers oversee the five-person Best Buy, Cricket Communications (Leap teams as students conduct research and Wireless), Discover Card, Draftfcb and analysis, resulting in deliverables that will Kraft (in Paris and Shanghai), Fannie May, impact participating organizations and FedEx, Mediabrands and J&J, OnStar, industries. Procter & Gamble, T. Rowe Price, Shiseido (in Tokyo and Shanghai), Iris and ReachMD. • Video: 2010 summer projects at tiny.cc/MedillIMCsummer2010 8 REAL-WORLD APPLICATION EXPERIENCE. In addition to the client-sponsored team projects in the summer, students work with top marketing and communications managers throughout the year. Electives offer the depth of applied learning in areas of specified interest, and typically rely on cases or challenges from sponsoring organizations. Students can take classes such as Marketing Mix & Analysis, Brand & Advertising Solutions, Marketing Public Relations, and Strategic Planning • Students present their ideas to companies such as in an E-commerce Environment. The Popcorn Factory in client-sponsored electives. GLOBAL. The Global Perspectives class offers students the rare opportunity to gain a firsthand view of the best business practices of global agencies and marketers. The elective kicks off with an 18-day trip to visit company offices in Asia. In 2010, Medill IMC students traveled to Tokyo, Seoul and Shanghai where they met with leading business, communications, and media executives at companies such as LG, DDB, Yum! Brands, L.L. Bean, Google, Samsung and Starcom. Students and faculty return to the classroom during the fall quarter to discuss what they learned and produce a report detailing their findings. • Video: Global trip at tiny.cc/MedillIMCglobal 9 THOUGHT LEADERS “ The Medill IMC program combines theory and practice without sacrificing academic rigor. Quantitatively oriented students can specialize in mathematical and statistical modeling, thereby bringing added value to companies that struggle to make sense of the vast amount of data now made available by information technology.” KALYAn RAMAn • Check out more faculty videos: tiny.cc/MedillIMCfaculty PROFESSOR Courses taught: Quantitative Marketing Analysis, Statistics & Market Research II Raman earned his Ph.D. in marketing from the University of Texas at Dallas and holds a master’s degree in statistics and minors in mathematics and mathematical economics. He specializes in optimizing decision making for marketing communications problems with long-term and uncertain consequences. His recent research deals with optimizing the IMC budgeting and media allocation process. • Video: Raman on taking an interdisciplinary approach to problem solving at tiny.cc/MedillIMCRaman 10 THOUGHT LEADERS MICHELLE F. WEInBERGER ASSISTANT PROFESSOR Course taught: Consumer Insight Prior to earning her Ph.D. in marketing at the University of Arizona, Weinberger worked at a boutique media analysis firm. Her specialty is consumer culture and marketing strategy, and she is an expert in ethnography, in-depth interview techniques and qualitative data analysis. “ It is clear that the fields of marketing and communications are undergoing dramatic changes. The challenge, however, is to understand what changes are meaningful and what is just hype. At Medill IMC, some classes examine these changes head on to help students not only understand current changes, but also to provide them with tools to evaluate future ones as well.” EDWARD C. MALTHoUSE PROFESSOR • Video: Malthouse on the Courses taught: Statistics difference between IMC & Market Research I, and MBA programs at IMC Strategic Process, tiny.cc/MedillIMCMalthouse Segmentation & Lifetime Value Malthouse specializes in marketing research, customer relationship management and media marketing. He has a Ph.D. in statistics from northwestern and is co-editor of the Journal of Interactive Marketing. He has published several articles and book chapters on these topics and received the “Best Paper of the Year” award from the European Advertising “ Academy conference in 2009. He was also honored with the Walter The Medill IMC program focuses Award for Research Excellence from northwestern. on teaching marketing strategy and analytics. This is a unique combination that is desirable to employers.” 11 THOUGHT LEADERS DAnIEL A. GRUBER ASSISTANT PROFESSOR Course taught: IMC Implementation: Managing Integration Gruber earned his Ph.D. in management and organizations at the University of Michigan, where his dissertation examined the relationship between firms and the financial media. • Video: Gruber on managing the unexpected at tiny.cc/MedillIMCGruber “ My goal as a teacher is to enrich and expand the perspective that my students bring to the world of business and, specifically, to organizations. I believe that students learn most effectively when they are relaxed and focused at the same time.” 12 THOUGHT LEADERS “ My objective is to immerse Medill IMC students in both current business news and common business vernacular by examining corporate strategies and financial results of numerous domestic and global companies.” KAREn W. BRoWn LECTURER Course taught: Marketing Finance Brown spent nearly 20 years as a consultant who advised corporate clients about their stock valuation and financial results. She has a master’s degree in management from northwestern. JoHn GREEnInG ASSOCIATE PROFESSOR Courses taught: Brand & Advertising Solutions, Persuasive Messaging, Global Perspectives Greening spent 28 years at DDB in Chicago as EVP and account director for Anheuser Busch in the U.S. and 22 other countries. In 2000, his team won the best global campaign of the year in Cannes, France for the “Whassup?” campaign. “ One of the beauties of Northwestern is that while we don’t have all the answers we know all the questions. And we have access to the people who help us develop those answers.” 13 LIFE AFTER IMC • Michelle Wainwright (IMC04), Vice President/Marketing Director at Digitas When you enroll at Medill IMC, you instantly join a global network of like-minded professionals who hold leadership positions at some of the industry’s most prestigious companies. And our high- profile alumni frequently return to northwestern to recruit because they recognize the breadth and depth of knowledge associated with a degree from Medill IMC. Throughout the year Medill cultivates relationships with dozens of companies, facilitating on-campus interviews and information sessions for employers seeking Medill IMC students. THE COMPANY WE KEEP. Allen & Gerritsen • Altum Common Health • Arnell Group • ASUS • Avenue A-Razorfish • Baxter • Best Buy • Burson-Marsteller • Cartier China • Chicago International Charter Schools • Cheil Communications • Cisco • CnET • Cohn Marketing • Computershare • Conde nast • Directive Corporation • Discover Financial Services • Doremus • DoubleClick • Dow Chemical • Draftfcb • dunnhumbyUSA • Edelman • Efficient Frontier • Electronic Arts • Element 79 • Engauge • Epsilon • Estrategia Total • Euro RSCG Life • FedEx Services • Forbes China • General Mills • Generate • GFK Custom Research • Global Defense Technology & Systems • GlobalWorks Group • Globe Union • Golden Temple • Google • Grainger • HAVI Global Solutions • Hill & Knowlton • Hyatt Hotels 14 LIFE AFTER IMC IMPLEMENTATION. Medill Career Services is available Graduates currently occupy the following positions: to both full- and part-time IMC Chief Marketing Officer • Chief Creative Officer • Senior students and alumni. Career Account Director • Manager of Research and Analytics advisers coach students by phone, • Senior Vice President of Analytics • Vice President e-mail or in person on campus. of Planning and Development • Senior Management The advising and programming Consultant • Director of Marketing • Vice President process covers a variety of career of Search and Performance • Director of Analytics management issues, including job • Marketing Manager • Communications Manager • search strategies, resume and Program Consultant • Integrated Marketing Manager cover letter review, and interview • Senior Planner • Operations and Analytics Account preparation. Manager • Consumer Segment Analyst • Senior Consultant • Visit tiny.cc/MedillIMCcareers for more information on where Medill graduates go. “ Most MBAs we hire are highly analytical, with a highly developed left brain. But our business is built on an engine of innovation. And innovation is built on a highly developed right brain. When I recruit SCOTT at Medill, that’s what I’m looking for. My BERGREN innovation staff needs a great number of President and Chief Concept objective experts...and the spirit of innovation officer, Pizza Hut Inc. is more alive in the IMC graduates. Their unique skill is connecting dots that others can’t see or navigate.” & Resorts • iCrossing • I Imagine Studio • Leap Wireless • Leo Burnett • Mary Kay • McCann WorldGroup • McGarryBowen • Merchandise Mart • Mindshare • Monitor Group • nationwide • neo@olgilvy • ogilvy one • omnicom Media Group • omniture • Performics • Razorfish • Rosetta • RR & Co • Saks Fifth Avenue • Singapore Airlines • Summit Industries • SuperMediaStore.com • TGI Latina • The Hyperfactory • The Marketing Arm • The nielsen Company • The Regence Group • The Vidal Partnership • Tokoni • Unilever Taiwan • United Technologies Corp • Upshot • Vance Marketing Solutions • Weber Shandwick • Winger Marketing • Yahoo! • Yahoo! Taiwan • Yum! Brands, Pizza Hut • Yum! Brands, Taco Bell • ZS Associates 15 ALUMNI PROFILES “ I more than doubled my salary after completing the Medill IMC program. I got a job that I wouldn’t have received without the Northwestern brand on my resume. …What I learned in the program gave me a unique set of skills that made it possible to later start my own company.” CHUCK SHARP (IMC98) Senior Vice President of Analytics, iCrossing In 2007, Sharp sold his company, Sharp Analytics, to iCrossing, where he now runs the analytics practice. He produces forecasting models for clients like Travelocity and Mazda and creates marketing dashboards that help clients gain a better understanding of their return on investment. PInGYI LEE noTo (IMC98) Vice President of Planning and Development, McCann WorldGroup One of Noto’s main responsibilities is developing a digital dashboard that tracks online and offline campaign performances. She also uses advanced analytics to help Fortune 500 clients optimize their marketing resources as well as develop and implement other tools such as segmentation analysis and social media ideation. “ I was looking for thought leadership in the marketing communication industry— IMC is leading the way, and still is.” 16 ALUMNI PROFILES KRISTEn noMURA (IMC03) Manager of Search Analytics, Google Nomura manages a team of analysts who work with advertisers and Google’s sales teams, using data to identify marketing opportunities and maximize the effectiveness of search marketing campaigns. “ With IMC, we always come back to the question of what customer need is being met, and often, what data we can use to measure our success in reaching that segment.” PRADEEP KUMAR (IMC03) Vice President, Customer Intelligence Director, Draftfcb Kumar leads the decision and science North America group, the marketing accountability and modeling team within the customer intelligence discipline at Draftfcb in Chicago. “ Medill IMC has high-caliber professors who balance academic research and practical wisdom. I also learned a lot from a very mentally agile peer group.” 17 ALUMNI PROFILES SCoTT BRoWn (IMC99) Director of Marketing, Cisco Media Solutions Group Brown oversees worldwide marketing and communications for a specialized business unit at Cisco focused on the media and entertainment industry. “ The focus on data, analytics and stats at Medill IMC provides a strong foundation for all of my responsibilities. Not only has it made my marketing efforts more measurement driven, it also gives me the ability to read the story behind someone else’s numbers.” KATE FLoYD (IMC09) Communications Manager, Chicago International Charter Schools Floyd helps market a network of 13 nonprofit schools serving Chicago neighborhoods that house underperforming public schools. Her main objective is to fill seats in the classroom. “ My Medill background helps me feel empowered when networking with professionals across the marketing communications space— from journalists to PR agents to statistical analysts." 18 STUDENT COMMITTEES Vitamin IMC This group runs a blog, VitaminIMC.com, that provides a platform to discuss marketing communications topics while educating professionals on the discipline of IMC. Vitamin IMC hosts social media events to teach students how to use digital tools to further their online presence. Student Advisory Committee You are invited to join one of 11 student committees, As the liaison between students and the each representing a different facet of life at Medill administration, SAC aims to bring about positive IMC. Your commitment to a cause will sharpen your change within the Medill IMC program. leadership skills and enrich your graduate school experience. Medill Branding Committee The Journal of Integrated MBC strives to increase the brand recognition of Marketing Communications Medill and IMC in the Northwestern University Edited and produced by students, the JIMC community, the potential student population and is an annual publication distributed to 2,500 the general public. members of the marketing communications community worldwide. The journal contains articles, case studies and academic research written by professionals on topics relevant to IMC Global Trip Planning Committee professionals. This group helps organize a two-week overseas study tour to different economies to study marketing practices and observe IMC around the world. The committee helps organize the logistics Professional Speakers Series of the trip, enhancing the learning experience for PSS fosters bilateral relationships between all participating students. marketing communications professionals and Medill IMC students, by providing a forum for the exchange of ideas and inviting industry leaders to speak on campus. Social Committee This committee gives students the opportunity to socialize and have fun with classmates at various events in the Chicago/Evanston area. Medill Asian Student Association MASA helps people from all walks of life better understand the Asian economy and culture. The association provides a social and professional Latino Committee network for Medill IMC and northwestern. Students come together to celebrate cultural and economic diversity by promoting events tied to the Spanish-speaking world. Orientation/Graduation Committee This team of students helps Medill’s Office of Student Life analyze student survey results, plan Cause Marketing Initiative communications with incoming students and CMI assists local nonprofit organizations with their organize special events. marketing plans and strategies. 19 STUDENT PROFILES KEVIn BYRnE Concentration: Direct & Interactive Marketing Byrne most recently worked in account management at a media advertising agency. He also spent time working in college admissions and backstage at a theater. “ I wanted a program that challenged both the analytical and creative parts of my brain. Medill IMC really forces you to approach marketing challenges with a whole- minded strategy.” 20 STUDENT PROFILES SWATHY PRITHIVI Concentration: Media Management Prithivi moved to Evanston from Singapore where she worked as a senior analyst at IDS (Integrated Distribution Solutions), a supply chain management firm that is a member company of Li & Fung Group. There, she was part of a rotational management trainee program that allowed her to participate in a variety of functions such as marketing, business development and supply chain analytics. “ The best part about Medill IMC is the amazing faculty members. They represent such a wide range of academic and professional perspectives from qualitative researchers and branding experts to hard-core quantitative modelers.” 21 STUDENT PROFILES “ I love the Medill IMC program and all it has to offer. I have met so many new people from diverse backgrounds, each with a unique perspective to contribute to our classes.” Concentration: Corporate Communications & Public Relations Comess used to work in the entertainment industry in Los Angeles, where he handled theatrical marketing, promotions and publicity for various film studios. JARED CoMESS SUSAn FAnG Concentration: Marketing Analytics Fang recently worked at China Central Television as a director/editor of feature programs and documentaries. “ Those who understand the importance of marketing analytics and how the Internet has changed our way of doing business are more likely to gain competitive advantage and reduce risks in decision making.” 22 STUDENT PROFILES SARAHLYnn PABLo Part-time IMC Student Pablo owns a public relations and marketing consulting firm that serves small businesses and nonprofit organizations. “ I’m approaching and solving my clients’ problems now by applying what we’re learning in class: What you learn in the Medill IMC program is actionable, relevant and valuable in the workplace.” 23 ADMISSIONS & FINANCIAL AID ADMISSIONS If you have a bachelor’s degree and a few years of professional work experience, Medill’s graduate program is your next step to enhance your future as a marketing professional. Apply. Create an account at Medillgradapp.com. Instructions, application requirements and interview appointments are listed on the site. FINANCIAL AID Attending Medill is a substantial investment of your time and yes, your money—there’s no getting around the fact that a Medill education is expensive. And, ultimately, what you make of it is up to you. Medill helps by providing need- based scholarships and grants, as well as federal student loans, based on your eligibility and financial need. • Read more about financial aid and available scholarships at tiny.cc/MedillIMCfinancialaid Photography by Tommy Giglio 24 NorthwesterN UNiversity Medill iMC 1845 Sheridan Road Evanston, Illinois 60208 toM ColliNGer Associate Dean, IMC Chair t-collinger@ northwestern.edu 847.467.3433 ANNe PeNwAy Director of Graduate Admissions and Financial Aid a-penway@ northwestern.edu 847.467.1238 Keri disCh Director of Student Life kdisch @ northwestern.edu 847.491.4484 CONTACT US MEDILL northwestern University nonprofit organization northwestern University 1845 Sheridan Road Evanston, IL 60208-2101 U.S. Postage www.medill.northwestern.edu PAI D Follow on Twitter: @medillschool WWW.MEDILL.NORTHWESTERN.EDU/IMC