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The Chaos Scenario

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"They're still an audience," he writes, "but they aren't necessarily listening to you. They're listening to each other talk about you. And they're using your products, your brand names, your iconography, your slogans, your trademarks, your designs, your goodwill, all of it as if it belonged to them -- which, in a way, it all does, because, after all, haven't you spent decades, and trillions, to convince them of just that?"

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