Quality Certificate in Mobile Handset

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Quality Certificate in Mobile Handset Powered By Docstoc
					  View on Evolution of
  Mobile-Phone Usage

          March 6th, 2003
Yutaka Yasuda, Dr. Eng.
General Manager
General Manager
Service Development Department
Service Development Department
au Strategic Business Planning Division
au Strategic Business Planning Division
KDDI Corporation •@
KDDI Corporation•@
1. Mobile Communication Service Growing
1. Mobile Communication Service Growing
                  Increase of Mobile Handset Subscribers
                          Accessible to Internet


     •i
     millions•j                             •A    •A
                         Subscribers of EZwebi-mode and J-SKY
80
                                                                      January, 2003
70                                                                    i-mode: 36.6 million
         Mobile Handset Subscribers
                                                                      EZweb: 12.0 million
60
                                                                      J-SKY: 11.7 million
50                                                         SKY
                                                        J •]

40                                                         EZweb

30
                                                                      January, 2003
20                                                                    Total: 60.2 million
                                                  i-mode
                                                 •@                   (Total Mobile Phone
10                                                                    Subscribers: 73.9 million)

 0
     2    5 8   11   2     5 8   11   2    5 8   11   2 5    8   11
         1999            2000             2001        2002                     Telecommunications
                                                                               Carriers Association


                                                                                               2
                     Evolution of Data Transmission Rate and
                                     Prospect
      93     94     95      96      97       98    99      00     01      02        03     04

PDC   2.4kbps     9.6kbps        28.8kbps
                                 Packet (DoPa)

                         PHS       32kbps               64kbps            128kbps           Faster
                                                                  (Deployment of
                                   (PIAFS)
                                                                  packet service)

                                                         64kbps            144kbps
                                                                          •@
                               CDMA          14.4kbps   packet            (CDMA‚ ‚ ‚ ‚
                                                                         •@       OO
                                                                                 QO             1‚˜)


              4G Service                                W-CDMA                   FOMA•j
                                                                         384kbps•i
             ~100Mbps?                                                                   2Mbps ?
           (including high speed
           wireless LAN)                                                                 Maximum
                                                                         ‚c‚n
                                                                    1X EV-
                                                                      (HDR)              2.4Mbps




                                                                                                 3
                                        Macro Trends of
                                   the Mobile Handset Market

Total Subscribers                                                               + New Market
(10 thousands)
   • E • E • E • E • E • E
                                                                                (Business, Cars, etc.)



9000
                                                                                                     Consumer
8000
                                                                                                     Market
                                                               6912
7000
                                                       6094
6000
                                           5114
                                                                                Module Multimedia
5000
                                   4153
4000
                           3152                                         Movie
3000
                    2087                                              Picture
2000
          1020
1000                                                           Text Data

    0                                                                                                    Fiscal Year
            95        96          97      98      99      00     01    E•E•E•E•E•E•
                                                                        •E•E•E•E•E•E
                                                                       •E•E•E•E•E•E



                                                                                                                  4
                                              Internet ITS
                       Concept: Car connected to the Internet
                                                                                                                                                                                   RUSSIA
                                                                                                                                                                                                                                                                                                                                                                                               Wireless
                                                                                                                                                                                                                                                                                                                                                                                                LAN
                                                                            STAN
                                                                        AKH
                                                                    KAZ                                                                                                        U L A A N
                                                                                                                                                                             B A A T A R


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                                                                                                                                                                 O
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                                                                                                                                                                     S
                                                                                                                                                                                                                                               E       A
                                                                                                                                                                                                                                   S




                                                                Location of a                                                                                                                                                                                                                                                                                        Providing a
                     Traffic Info
                                                                   Friend                                                                                                                                                                                                                                                                                               Photo

                                                                                                                                                                                                                                                                                                                                                                                                           PHS
 Sales Information
                                                                                                                                                                                                                                                                                                                                                                                   Providing
                                                                                                                                                                                                                                                                                                                                                                                     Music
                                                                                                                                                                                                                                                                                                                                                                                                           FTTH


Marketing
Research                                                                                                                                                                                                                                                                                                                                                                    Ubiquitous
                                                                                                                                                                                                                                                                                                                                                                             Network
                                                                                                                                                                                                                                                                                                                                                                                                          PDA
Surveys on                                                                                                                                                                                                                                                                                                                                                              Mobile
 Accidents                                                                                                                                                                                                                                                                                                                                                              Handset


         Exchanging                                                                                                                                                                                                                                                                                                                                          Exchanging
      Information with
                                    Satellite Office
                                                                                                                                                                                                                                                                                                                                                           Information on              ADSL
         Other Cars                                                                                                                                                                                                                                                                                                                                            hobbies



                                                                                                                                                                                                                                                                                                                                                                                                                  5
        Handset Market Trend - From a Growth
           in Quantity to Growth in Quality

Handset Evolution (The Three Trends)
Handset Evolution (The Three Trends)

                                                              Privacy
    Remote Control             Movie Submission from a
                               Handset
                                                          Countermeasures
    Remote Monitoring
    (Conversion of Camera      -Remote Control Using a
    and Communication)         Handset
                               -Remote Control             Core Functions in
                                                            Core Functions in
                               Car Navigation
                                                           the Ubiquitous
                                                            the Ubiquitous
      Utilizing Location       Man Navigation              Environment
                                                            Environment
         Information
                               Management of Personnel,
                               Products and Vehicles


        Substitute for         Mobile Commerce
                                                              Security
       Wallet/Commuting
              Pass                                        Countermeasures
                               Personal Identification
                               Attribute Identification




                                                                            6
                                               Example
             Fixed Point Camera Image Providing System “ezmonitor”


ezmonitor
ezmonito r (Trial Service)
     –   Remote video monitor application using ezmoive
     –   Uploads an image from a fixed point observation camera
     –   An ubiquitous monitoring is possible through ezmovie handsets
     –   Fit for monitoring nurseries, home, pets, offices, etc.


  Vacant Home
                                                                             CDMA2000/1X Base
         USB Camera
                                                                             Station

                                                                                   Outdoor
                                       ezmonitor server
                                          [Hardware+
                                            Software]


 PC•@+
                                                                         ezmovie
 ezmonitor
                                                                         handset
 uploader                              Internet
 software         ADSL etc.




                                                                                             7
                              Example
    Location Base Service Providing Technology


Outdoor, Indoor, Underground…
wherever one may be, an user can receive service from a location information
acquirable depending on one’s present location




 Network Base                                                     GPS




        Urban Environment                                     Rural Environment

                                               Underground

          Indoor measurement technology
                                                                               8
                                              Example
      Handset as a Substitute For a Wallet


Certification Authority (CA)                                              Virtual Shop

                                       Settlement Institution
                                                             Internet
                        Authorization           Electronic           • •
                                                                 @ @ @ • • •
                                                                • • E-Commerce@ @ @ @
                                                Settlement
                       Provides Digital Certificate



                UIM Card
                •œ
                 Communication Security
                                                                         Deployment for
                 IC
                •œ Card Application
                                                                         Virtual usage
                                      •{
                                      •{

                                         L
                                        •–ocal Interface
                     (Bluetooth, IrDA, Contactless IC, Bar Code)


                                                                                            Deployment for
                                                                                             Real usage
          Vending                   POS                       Traffic          Multimedia
          Machine                Register                     Facility            Kiosk


                                                                                                        9
      2. Deployment of the Seamless Service
       2. Deployment of the Seamless Service
              of Fixed and Mobile(FMC)
              of Fixed and Mobile(FMC)
-Collaboration with Communication and Broadcast-
 -Collaboration with Communication and Broadcast-
                Roadmap for Providing Seamless Service

                                                                                                                Fiscal Year

                                         2004 •@•@•@•@•@•@•@
                             2002 •@•@•@•@•@•@•@                 2008
                                                     2006 •@•@•@•@•@•@•@
       Fixed
(Broadband Internet)
                                                                                       Home Network




                                    Tie-Up



                                                   Tie-Up
      Wireless
   (Hot Spot, FWA)
                                                                                                       Genuine




                                                                     Tie-Up
                                                            Tie-Up
                              ITS
                                                                                                      Ubiquitous
           Cellular                                                                                   Broadband
    (3G System ,etc.)                                                                                     Era




                                                                              Tie-Up
   Digital Broadcast
•i S/CS,Terrestrial,CATV•j
 B


 Deployment of Individual                    FMC                                               Integration of
 Service                                     (Fixed Mobile Convergence)                        Communication and Mobile


                                                                                                                      11
          Collaboration of Communication and
           Broadcast Through Mobile Handset

       Attachment of the
       broadcast receiver
       function
              Collaboration             Mobile Handset
                                                     PC         Communication
                                                               (faster, multi-function,
                                                    PDA                smaller)
                                              Digital Camera
   Broadcast                                       Watch
 (Digitalization)                                 Car
                            Personal mobile
                                               Navigation
Land digital broadcast
  S-band broadcast
                                handset
                                                               Collaboration
  BS/CS broadcast                               Car Radio
    AM/FM radio                                  Car TV          Attachment of the
                               Mobile
                                                                  communication
                            communication                             module

                                                     TV
                                                    STB           (Mobile handset,
                                                                   Wireless LAN)
                               Fixed             Digital AV
                            communication        Equipment
                                                                                12
                     Ubiquitous Services

                                 Indoor Network                    Household Security Conformation
                                                                   •E
                                                                    for the Elders
                                                                   Internet Refrigerator
                                                                   •E
                                                                   Game of Network Match-Up
                                                                   •E
                                                                   In-House EC
                                                                   •E


 •n
 IE                                              Internet Appliance Remote Operation
Mo form                                          •E
                                                                           SOHO
                                                                          •E
                                                  Intercom and Houseguest Notice
•E bile P ation
The                                              •E
                                                                           B to
                                                                          •E C
                                                  Confirmation in Refrigerator
    ft N hon Link                                 Program Reservation
                                                 •E
        oti e an be
           ce   d C twe
                   ar   e
                      Na n                         Consumer •E
                                                            Schedule
                        vig
                           atio                             Electrical Memo
                                                            •E
                               n                            Electrical Newspaper
                                                            •E

                                      ITS consumers
                 ITS car multi media for as a business solution
                          Management Delivery and Allocation
                          •E
                          Remote Fixing
                          •E
                                       –
                                     ITS@•l¿Ø-°¼®Ý
                                           - Delivery Monitoring
                    - Internet Car Navigation
                    - Emergency Notice Service    - Remote Repairing
                    - Downloaded Audio
  In-Vehicle
  Network
                    - Digital Radio
                    - Driving Assistance                       SFA
                                                               •E      In-Office Network


                                                                                           13
         Cellular Handsets as a Personal Gateway

           Variety of functions are realized through a cellular

                 handset in a ubiquitous gateway

<Outside Home>
                                                                                               <Inside Home>
                          Goods Purchase                     Remote
                          Settlement                        Controller
                                                                             Information
                              Wallet/Card/
                    Key                                                      Appliance
                             Authentication
                           Commuter Pass                                                           Set Top Box
                           Ticket
                                                           Data Transmission             PC/Personal Browser
                      Media Player                                PDA
                    Music Player
                    TV
                                                                                                     <Office
                                                           Personal                                  >
                      Personal                             Gateway
                     Navigation
                                                    Application     Download/
                            Location Notification   Software        Update
                            Navigation Service



                                                                                                                 14
3. Usage Examples of the Mobile Handset in The Future
3. Usage Examples of the Mobile Handset in The Future
                        Sending Movie from Abroad!

                                  Send an E-mail from abroad!




                                                                                               I’m in Washington!
                                                                                               Apply                   Sub
                                                                                                                       Menu

                                                                                               Maximum Telop length:
                  USA                                                  Japan                   80 letters(20 letters x 4 image)


  I‘m gonna take a movie of                                       Oh, an E-mail from my
     Washington D.C. and                                        girlfriend traveling in USA!
mail the image to my boyfriend!                                      Wow! It’s a movie!




                        Send Photo/Movie in place of a postcard!

                  Photos and movies taken abroad will be able to be sent to
                  other handsets and PCs by attaching the file to the E-mail!

                                                                                                                                  16
        Future Cultural Exchange
        Using the Mobile Handset

Attached is the
   photo of

                  •xŽmŽR‚ÌŽÊ•^•A
   Fuji-San.

                   ‘—‚è‚Ü‚·•I

    Automatic                   Automatic
    Translation                 Translation

                                              How are you?

                               Œ³‹C•H




   You can send E-mail...

   You can directly talk to them...

   Automatic translation function enables you to
   communicate with friends all over the world!



                                                             17
           School Newspaper Using the GPS Handset




                                    Editor•„
                                   •ƒ




Sends the photo with location
information attached from the
        GPS handset




                                Digital map
                                Newspaper




                                                    18
                          Aroma Communication
                           (+ Voice Guidance)
•¡ by adding “aroma” to the communication, it is more easier to communicate one’s
feelings and emphasize one’s presence

                                               •i E-mail from your Mommy!
                                               Handset•j

             Tonight’s supper is curry         Mother•jTonight’s supper is curry
                                               •i     ”
             rice! Come back home!                      rice! Come back home!”

                                               •i      You can smell it! Push the
                                               Handset•j
                                                         button!(simple user interface)




                                                  The smell of the curry made
                                                  me hungry, and I’m going
                                                  home now!

                                                                                      19
                  Communications With Animals
If one could understand the dog’s feelings...
                                                                     I'll buy something good
                                                                         and go back soon.
                       I‘m feeling good today.I want
                    everyone to come back home early!

                                                                                      I‘m not working
                                                                                      overtime today.




                                                                                                  I‘m lonely and I’m
                                                                                                    hungry. I want
                                                                                                    someone back
                                                                                                        home...
                        Bow! Bow! Bow!
                                                        Example 1
                                                        Example 1

                                                                                                 Pochi is in the
                                       A stranger!                        GPS                        park.
                                                           Where am I?
                                                           How do I get
                                                           back home?
                                                            Mommy!
 John is mad at
something. What
     is it?
                               Oh no, a crook in the
                               house. I must call the
                                      police!

Example 2
Example 2                                               Example 3
                                                        Example 3
                                                                                                                   20
      KDDI‘s Slogan




Designing The Future
Designing The Future


             The End
                       21

				
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