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Tourism SECTOR PROFILE Tourism INDEX 1 Powered By Docstoc
					          SECTOR PROFILE


  1     Gujarat Snapshot

  2     Introduction to the Sector

  3     Sector Analysis

  4       pp g
        Mapping Investment Locations

  5     Support Infrastructure

  6     Leading Industry Players

  7     Government Initiatives

  8     Key Contacts

                                     2   Tourism Corporation of Gujarat Ltd (TCGL)

Gujarat Snapshot

             3     Tourism Corporation of Gujarat Ltd (TCGL)
Gujarat: Growth Engine of India
Population                               50 million (5% of India)

Geographical Area                        196,000 sq. km (6.19% of India)                Composition of GSDP as per Economic Activity

Literacy Rate                            69.14 % (National Literacy Rate: 61%)

GSDP (at current price)                      52 8
                                         USD 52.8 billion
Revenue Surplus                          INR 1802.85 Crore (2006-07 – RE*)
Exports                                  14.3% of India

Urbanization rate                            (vis-à-vis India s
                                         38% (vis à vis India’s 28%)
Per Capita Power Consumption             1,354 units (National Average: 665)

Cellular Connection                      41 per 1000 persons (National Average: 26)

Cellular Subscriber                      10.3 million

Motor Vehicles                           118 per 1000 persons (National Average: 57)                       P r im a r y S e c t o r

                                                                                                           S e c o n d a ry S e c to r
Irrigated area as % of GCA*              32.15%
                                                                                                           T e r t ia r y S e c t o r
Villages Electrified                     100%

Sex Ratio                                870 Females : 1000 Males

Inflation rate (WPI)                     9.3 %
                                                                                       Source: CMIE, Monthly Review of Gujarat Economy, October
                                                                                       2007 Social Economic Review 2006-07
                                                                                       2007,                       2006 07
*GCA – Gross Cropped Area, *RE – Revised Estimate

                                                                             4         Tourism Corporation of Gujarat Ltd (TCGL)
Gujarat: Growth Engine of India
   Gujarat accounts for 15 14% (USD 114 52 bn) of the total
                                    114.52                                                       World s
                                                                                                 World’s largest hub for diamond processing

                                                                                                 World’s 2nd largest producer of gold jewellery
   investments (IEM+LOI+DLI) in India; highest amongst all
                                                                                                 World’s largest producer of Psylium husk, Fennel seed and

         t ib t        f total   ti   l industrial
   It contributes 16% of t t l national i d t i l production
                                                     d ti                                        World’s largest grass root petroleum refinery
                                                                                                 W ld’ l       t          t t l         fi

   and accounts for 25% of India’s cargo                                                         World’s 3rd largest steel hub at Kutch

                                                                                                 Asia’s largest producer of denim and wall clocks
   The State has 83 product clusters with 202 functional
   industrial estates and 51 Special Economic Zones (SEZs)
                                                                                                 Sectoral Break-up of Industrial Production in Gujarat
   The proposed Delhi Mumbai Industrial Corridor is                                                         6%
                                                                                                       2%                   27%           Chemicals & Pharma
   expected to cover 38% of length in Gujarat, which will
                                                                                                                                          P    l
   accelerate the economic growth in the State                                              7%
   The development of several specialised industrial regions,                               9%
                                                                                                                                          Food Processing
   such as the Petroleum, Chemicals and Petrochemicals
                                                                                                                                          Textiles & Apparels
   Industrial Region (PCPIR) act as major growth driver for
                                                                                                                                          Metalurgical industries
   industrial development
                                                                                              9%                                          Mineral based industries
Source: Socio-Economic Review, Gujarat State 2006-07; Secretariat for Industrial Assistance Statistics
                             ,   j                     ;                                                                                  Others
        October 2007, Department of Industrial Policy & Promotion (Government of India)

                                                                                             5              Tourism Corporation of Gujarat Ltd (TCGL)

Introduction to the Tourism Sector

                       6    Tourism Corporation of Gujarat Ltd (TCGL)
 Gujarat has immense potential to become a major tourist destination.            Its historical
        t          t the    t li i       f Asia  Hindu, Buddhist, Jain, Islamic,
 monuments represent th great religions of A i – Hi d B ddhi t J i I l i
 Parsee and Sikh.
                                                                                                                                Kite Festival
 For eco-tourists, the state offers opportunities to see a wide range of wildlife including the
                                 ,      g           p ,          y
 Asiatic lion and Indian wild ass, endangered antelopes, a variety of deer, etc. It has
 India’s first marine national park. Gujarat is also one of India’s most important areas for
 birdwatchers.                                                                                                 Culture
 There are more than 400 archaeological sites in the state including some of the most
 substantial excavations of Indus Valley civilization period at Lothal (near Ahmedabad),
 Surkotada and Dholavira (in Kutch).

 The archaeological zone of Champaner - Pavagadh have been acclaimed by UNESCO as                                                 Asiatic Lion
                  g                       g        q   ,    p ,      p
 the “World Heritage Site” because of its great mosques, temples, stepwells and
 forts. The Wild Ass sanctuary,Dholavira Harappan City and Rani-Ki-Vav are in the
 process of getting status of the World Heritage site.

 Gujarat has many enchanting tourist places, memorable historic monuments and sacred
                                                                                                          Art & Craft
 pilgrimages, depicting the glorious cultural heritage, which can attract both Indian and
 international travellers.

 The state has important pilgrimage places like Dwarka, Somnath, Dakor, Ambaji, etc for
 Hindus, Udwada, Navsari and Surat for Parsees, Palitana, Girnar, etc for Jains.
                                                                                                  Source: India Guide Gujarat, 2007; Vision 2020, GIDB

                                                                       7            Tourism Corporation of Gujarat Ltd (TCGL)
 Medical tourism is seen as having a particularly high growth potential because of
 the availability of high-quality, low cost surgeries at Gujarat’s hospitals.                                  Fig. 1 I   t   t i T     i      t d i
                                                                                                               Fi 1: Investments in Tourism sector during
                                                                                                                            VGGIS 03, 05, 07
 The large population of people of Gujarati origin in America, Europe and Africa                               40                                                            12000

                                                                                        Nu m b er o f M o Us
 can be a major growth driver for this segment of tourism.

                                                                                                                                                                                     In ves en ts

                                                                                                               20                                               34           6000
              air-traffic                           1.21            2005-06
 The domestic air traffic in Gujarat increased from 1 21 million in 2005 06 to                                                                                               4000
                                                                                                               10                         14                                 2000
 1.93 million in 2006-07 and the international air-traffic increased from 0.13                                        7
                                                                                                               0                                                             0
 million in 2005-06 to 0.33 million in 2006-07. Deccan Airways has started                                           2003                2005                  2007

 Helicopter services at Girnar for the tourists.                                                                                   MoU            Investment

 In the month of November 2007 there was arrival/departure of 621 international
 flights from Ahmedabad. Kuwait Airlines, Jet Airways, Air India, Al Arabia,                                                                               10.6%
                                                                                                         Fig. 2: Average Contribution of Tourism to GDP
 Qatar, Singapore Airlines, Emirates are the international flights from
 Ahmedabad. Most of the leading Indian airlines – Indian, Jet, Kingfisher, Air                                                                          10.6%

 Sahara, Deccan, Spicejet, Go, etc have flights to and from Ahmedabad.

 Total of 33 Memorandum of Understanding (MOUs) involving an investment of                                                       2.5%

 10,793            2.57
 10 793 crore (USD 2 57 billion) were signed at 2007 Vibrant Gujarat Global
                                                                                                                             Gujarat      India        World
 Investor's Summit (VGGIS). Tourism sector registered an increase of 47 % over
 investments in 2005 VGGIS

                                                                             Source: Industries Commissionerate,2007; Accelerating Growth in Gujarat, CII

                                                                      8              Tourism Corporation of Gujarat Ltd (TCGL)
                                                                               Fig. 3: Average Tourist Spend (one person per day)
 The State witnessed total 12.34 million tourists during 2006 – 07 out of

which 12.1 million were the domestic tourists and 0.20 million foreign                 Domestic Tourists     Foreign Tourists

                                                                                                             $700-     $1250
tourists. The average contribution of tourism industry to the State’s GDP is                       Rs. 630   1050
                                                                                         Rs. 500

close to 2.5 %, while the comparable figure for India is 5.3%. The average

foreign tourist spend per person per day is close to USD 700 to 1050 in                 Gujarat    India     Gujarat   India


                                                                       9        Tourism Corporation of Gujarat Ltd (TCGL)

Sector Analysis

                  10   Tourism Corporation of Gujarat Ltd (TCGL)
Key Current Statistics
                                                                                                                   Fig. 4: Gross Tourist Flow 2006 - 07

 The total flow of tourist during the year 2006 – 07 was 12.34 million and                                           12.5
 recorded a growth of 15% over the previous year. Growth of 18.5% was                                                  12
 observed in the tourist flow from foreign countries during 2006-07. With a                                          11.5                                12.34
 number of more than 2 Lacs foreign tourists in 2006-07 and around 1.75 Lacs in                                        11
 2005-06.                                                                                                            10.5
 Ahmedabad Ambaji and Dwarka are the major tourist destinations which                                                  10           10.7
 invited maximum number of tourist in Gujarat. These three destinations
                                                                                                                                  2005 - 06             2006 - 07
 accounted for 33% of total tourist flow
 Almost 78% of the tourist flow in 2006 – 07 was from within Gujarat. The share
 of other Indian states was 20.6%. The foreign tourists accounted for 1.68% in the                                                       Tourist Flow

 total tourist flow
                                                                                                                   Fig. 5: Tourists Origin (2006 – 07)
 The majority of tourist visit for the business purpose (53%) in the state,
 subsequently followed by religious visit (35%). 8% of the of the tourist visit for the
 leisure purpose, which is showing an increase in the trend                                                                 21%

                           Table 1: Purpose of Tourist Flow
                                                                                  (Numbers in million)

   Purpose         2004-05 Flow                 2005-06 Flow                 2006-07 Flow

               Number             %         Number             %         Number             %

 Business          4.06               54        5.87               55        6.53                53

 Leisure           0.39                5        0.51                5        0.96                  8

 Religion          2.81               37        3.84               36        4.33                35                    With in Gujarat      OIS *       Foreigners
 Other              0.34                4       0.48                 4       0.53                  4
                                                                                                                   * OIS – Other Indian States
 Total              7 61
                    7.61              100      10 70
                                               10.70               100      12 34
                                                                            12.34               100
                                                                                                            Source: Tourist Flow in Gujarat, TCGL, Annual Report 2006 - 07

                                                                                  11                   Tourism Corporation of Gujarat Ltd (TCGL)
Key Current Statistics
      Fig. 6: Purpose of Tourist Flow (2006-07)                 Fig. 7: Individual Destination Flow from Other States (2006-07)
                           4%                                                              4% 3%
                                                                                         4%                22%
               35%                                                                4%

                                       53%                                        5%

                                                                                  7%                             18%

                      8%                                                                 1

           Business        Leisure        g
                                      Religion    Other                 Ahmedabad            Dw arka                   Vadodra
                                                                        Surat                Becharaji                 Ambaji
                                                                        Junagadh / Girnar    Jamnagar                  Rajkot
                                                                        Bharuch              Gandhinagar               Somnath

                                                          Key Highlights

  Gujarat attracts around 12 million domestic tourists per annum (2006 – 07)

  Gujarat has large number of theme restaurants multiplexes and water parks

  More than 2000 Fairs and Festivals – Important state for Event-based tourism especially based on Navratri, Kite Festival

  and Tarnetar Fair etc.

                                                                                         Source: Tourist Flow in Gujarat, TCGL, Annual Report 2006 - 07

                                                                   12             Tourism Corporation of Gujarat Ltd (TCGL)
Value Chain Analysis
 The Tourism Value Chain concentrates on meeting and exceeding visitors expectations of the ‘internal’ quality of a destination.
 Those aspects of a d ti ti th t i
 Th                                  l          t from pre-visit i
            t f destination that involve every step f       i it image, marketing and after sales care and commitment
                                                                           k ti     d ft      l          d     it   t
 Each stage of the visitors journey is an important aspect. A quality experience along each of the stages would result in a
 satisfied customer, who will talk to friends and family about their good experience
 There are many ways in which the businesses in an area can be made easy for visitors journeying along the chain. Each
 stage proposes ways in which the key principles can be incorporated into actions. This way would create a sustainable
 approach to the quality a tourism destination offer

                                               “Tourism Value Chain”
                                               “T   i   V l Ch i ”

 Pre Visit Image
                                                                                                        Marketing &
  / Information      Logistics                      Operations

                                                Information              Attractio                Infrastructure              After visit
                      Journey to     Initial                  Places                  Places to                       &
                                                     at                     n&                          &                     memory &
                      destination   Welcome                   to stay                    eat                        Return
                                                destination              Activities                Environment                 contact
   Bookings                                                                                                        Journey

Marketing                                                               Services

                                                                        13            Tourism Corporation of Gujarat Ltd (TCGL)
Emerging Areas

          Spiritual tourism
          S i it l t    i
          “Well being “ Tourism

          Heritage Tourism
          Cultural tourism

          Sun and beach
          Sports- Water and Adventure Sports

          Nature tourism
          U b and R
          Urban d Rural t      i
                         l tourism

          Theme Parks

          Meetings and Conferences- Convention Centre
          Golf Tourism
                                                      Source: Tourism Corporation Of Gujarat Ltd., GoG

                                  14    Tourism Corporation of Gujarat Ltd (TCGL)
Sector Strengths
                                                                 Religious Tourism

                   •   For Hindus, Gujarat has important sites like two jyotirlingas at Somnath and Dwarka (Nageshwar), one of

                       the four dhams at Dwarka, two of 51 Shakti Peeths at Ambaji (Legend says heart fell) and Mahakali at

                       Pawagadh,                                                  Sarovar,
                       Pawagadh one of the five holy lakes of India is at Narayan Sarovar and one of the seven holiest rivers for

                       Hindus is the Narmada which flows through Gujarat.
  Somnath temple   •   There are also important temples at Dakor, Virpur, Khodiyar, Sarangpur, etc. The Bhuvaneshwari temple of

                       Gondal is among the two in India. These temples attract Hindus from around India and many Hindu NRIs

                       visit these holy places at least once in their lifetime.

                   •   Three of the four most important pilgrimages for Parsees – Sacred Iranshaw Fire Temple at Udvada, Navsari

                       Atashbehram and Surat Atashbehram – are in Gujarat. Besides these, Sanjan where the Parsees landed in

                       India is also in Gujarat.

                   •   Akshardham, Gadhada, Bachosan, Gondal, Sarangpur, etc are some of the famous Swaminarayan temple.

                       Swaminarayans form a wealthy sect. Two of the five important Jain sites in India are at Palitana and Girnar.

                       In addition to these, there is a regular flow of Jain pilgrims to Sankeshwar, Taranga, Kumbhariyaji,

                       Badhreshwar,          Jinalaya, Naliya, Mahudi, etc.
                       Badhreshwar Mandvi 79 Jinalaya Naliya Mahudi etc

                   •   The dargahs of Sarkhej and Unjha are among the much visited Islamic sites of India.

                   •   The ashrams of Morari Bapu, Rameshji Oza, Asharam Bapu, etc are on the spiritual tourism map of India.

                                                                                                Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                    15            Tourism Corporation of Gujarat Ltd (TCGL)
Sector Strengths
                                   Archeological & Heritage Tourism

 •   Gujarat is rich in archaeological sites including World heritage site of Champaner, Indus Civilization sites
     like Lothal and Dholavera, ancient Buddhist sites, etc.

 •   Ahmedabad’s heritage walk is the only daily departure heritage walking tour in India.

 •   Gujarat’s princely heritage has resulted in the state having more than 20 heritage hotels including converted
     forts and palaces.                                                                                                            Adalaj Vav

                                                                            Cultural Tourism

                              •   Gujarat is the land of rich handicrafts like Patola weaving, khadi, bandhani, embroidery, block printing,
                                  rogan painting, matani pachhedi, namda, woodcrafts, metal crafts, bamboo crafts, pithora, pottery, etc.

                              •   The state has a variety of colourful communities from the camel herders of the Kutch desert to the hill tribes
        Handicraft                 f Sabarkanta, Banaskanta, Chh t Ud
                                  of S b k t B                           Dangs, etc.
                                                      k t Chhota Udepur, D       t

                                            Event Based Tourism

 •   Unique festivals and fairs like Navratri, Uttaranyana/Makar Sankranti, Sharad Poornima, Mahashivaratri
     melas, Tarnetar Fair, Kvant Fair, Chitra Vichitra Fair, Dangs Durbar, etc.

 •   The Gujarat government has created successful events like Rann Utsav, Modhera Dance Festival,
     International Kite Festival, Vibrant Gujarat, etc.                                                                         Navratri Festival

                                                                                                           Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                             16              Tourism Corporation of Gujarat Ltd (TCGL)
Sector Strengths
                                                                           Business T
                                                                           B i          i
                              •   Gujarat is one of the leading state in investment and has attracted huge investments in recent years,
                                  resulting in tremendous growth in business tourism
                              •   51 SEZs in the state reflects an increased share of business tourist, air traffic and road traffic
     Business Meet            •   Th i
                                  The increase i b i
                                               in business t
                                                           tourists i a growth d i
                                                               i t is       th driver f h     it lit industry.
                                                                                      for hospitality i d t

                             Entertainment and Recreational Tourism
 •   A 1666km long coastline with many good beaches.
 •   A hill station at Saputara and other hill sites in South, East and North Gujarat.
 •   One of India’s first multiplexes came up at Gandhinagar in Gujarat. Since then, there are multiplexes and
     good cinema theatres in most cities of Gujarat.
 •   India’s first waterpark came up at Mehsana in Gujarat. India’s first Drive- in is at Ahmedabad. The Science
     City at Ahmedabad has IMAX theatre and other entertainment. Shopping malls are mushrooming in the
                                                                                                                                  Wild Adventure
                        Gujarat.                    India s      museums.
     affluent cities of Gujarat Gujarat has some of India’s best museums

                                                                            Wildlife Tourism
                              •   Gujarat has 4 National Parks and 21 Sanctuaries. It is the only home of the Asiatic lion, Indian wild ass and
                                  many beautiful animal & birds.
                              •   The whale shark breeds on the Gujarat coast.
                              •   The Gulf of Kutch is India’s first marine national park.

      Asiatic Lions           •   Okha is one of the few places in India where dugong is found.
                              •   Abdasa Taluka of Kutch is one of the few places where the Indian Bustard is breeding successfully.
                                                                                                             Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                             17              Tourism Corporation of Gujarat Ltd (TCGL)
Sector Strengths
                                                         Well Being Tourism
              •   Gujarat has world class hospitals at Ahmedabad, Vadodara, Karamsad, Nadiad, etc. A large number of
                  NRGs come for treatment at these hospitals.
              •   Gujarat has been the home of Ayurveda for centuries, and many herbs used in the natural cures promoted
                  by Ayurvedic sciences are grown in the state Gujarat has a presence of ayurvedic colleges and pharmacies
                  all over the state.
              •   Jamnagar is one of the most important place for Ayurvedic studies in India
              •   The Ayurvedic treatment available in the state cater to the need of foreigners and tourist visiting the state
   Ayurveda   •                                                     treatments.
                  The Cambay Spa at Gandhinagar offers a variety of treatments
              •   There are centres for naturopathy, homeopathy, pranic healing, reiki, etc in Gujarat.

                                                                                             Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                              18              Tourism Corporation of Gujarat Ltd (TCGL)
Investment Opportunities
               Hotels                                                             p
                                                                Adventure – Aero Sports                                                  p
                                                                                                                                        Apartment Hotel

 Location: Ahmedabad, Surat, Vadodara,                                                                                        Location:     Ahmedabad,      Vadodara,
 Rajkot, Jamnagar, Junagadh, Porbandar,                          Location: Saputara, Pavagadh and                             Champaner (Pavagadh), Mandvi (Kutch),
 Bhuj (Katch), Mandvi, Somnath, Valsad,                                      Junagadh                                         Pingleshwar (Kutch) and Surat
 Vapi, Mehsana, Champaner, Kutch

                                   Beach Water Sports                                                   Entertainment

                              Location: Ubharat, Nargol, Dwarka / Bet
                              Dwarka,     Ahmedpur    Mandvi,  Tithal,                         Location:     Saputara,     Junagadh,
                              Madhavpur, Harshad Mata, Mandvi                                  Bhavnagar, Porbandar, Valsad, Navsari,
                              (Kutch) , Chorwad and Dummas (Surat)                             Rajkot,     Jamnagar,      Champaner
                              Cruise Services upstream Narmada Dam                             (Pavagadh),    Bharuch/    Ankleshwar,
                                                                                               Mundra, Gandhidham

                                                                                                                           Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                                       19                Tourism Corporation of Gujarat Ltd (TCGL)
Investment Opportunities
    Leisure & Knowledge
                     g                                              Motel and Cottages
                                                                                   g                                                          Recreation
                                                                                                                                          (Restaurants & Cafetarias)

                                                                                                                                  Location: National and State Highways
 Location:     Junagadh,      Bhavnagar,                                                                                          touching    Ahmedabad,      Vadodara,
 Modhera,    Sidhhpur,    Idar,Pavagadh,                       Location: Coastal belt of Porbandar and                            Champaner (Pavagadh), Bharuch, Surat,
 Adalaj, Vadodara, Dandi, Ranpur, Rajkot,                      Jamnagar district,Bhavnagar, Junagadh,                             Valsad,     Godhra,      Himmatnagar,
 Jamnagar, Dholavira
 Jamnagar                 Lothal, Morbi
             Dholavira, Lothal     Morbi,                      Kutch and Bharuch                                                  Khedbrahma,
                                                                                                                                  Khedbrahma      Mehsana
                                                                                                                                                  Mehsana,     Palanpur
 Somnath, Ahmedabad, Vadnagar                                                                                                     Viramgam, Gandhidham, Mundra

                                  Day & Weekend Tourism                                                  Well Being Tourism

                                Location: Ahmedabad, Rajkot,   Surat,                            Location: Gondal, Nadiad, Ahmedabad,
                                Vadodra, Bhuj                                                    Jamnagar,      Bhavnagar        (Ayurvedic
                                                                                                 Treatment), Rajkot (Allopathic Treatment)

                                                                                                                               Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                                         20                 Tourism Corporation of Gujarat Ltd (TCGL)
Investments in Pipeline

Joint Venture Company (JVC) formed with IL&FS IDC for undertamking development of tourism and

    civil aviation projects under Public Private Partnership(PPP)

     Mandavi Kutch
    -M d i–K h

    - Dholavira – Kutch

    - Sasangir & Somnath – Junagadh

    - Champaner – Panchmahal

                                                                                                Somnath Temple
    - Dwarka – Jamnagar

    - Development of convention centre at Surat and Vadodara

    - Development of Air strips for enhancing connectivity between the tourist destinations.

                                                                     21            Tourism Corporation of Gujarat Ltd (TCGL)
Critical Factors for Investors

                                       Gujarat Scenario

 Increase in the Tourist Flow

 Availability of Manpower

 Youthfullness Index

 Experimentation Index
 E    i   t ti I d

 Globalisation Index

 Cosmopolitan Index

 Income Distribution

 Utilities and Transportation


                                High        Medium                            Low

                                       22            Tourism Corporation of Gujarat Ltd (TCGL)

Mapping Investment Locations

                     23   Tourism Corporation of Gujarat Ltd (TCGL)
Investment Locations
                 Ahmedabad, Surat, Vadodara, R jk t J
                 Ah d b d S t V d d               Rajkot, Jamnagar,
Hotels           Junagadh, Porbandar, Bhuj (Katch), Mandvi, Somnath,
                 Valsad, Vapi, Mehsana, Champaner, Kutch

                 Saputara, Pavagadh and Junagadh
Aero Sports

                 Saputara, Junagadh, Bhavnagar, Porbander, Valsad,       Pingleshwar        Kutch
Entertainment    Navsari, Rajkot, Jamnagar, Champaner (Pavagadh),
                 Bharuch/ Ankleshwar, Mundra, Gandhidham                                                             Kuda

Apartment        Ahmedabad, Vadodara, Champaner (Pavagadh),               Dwarka
                                                                                              Jamnagar                                             Champaner
H t l            M d i (K t h) Pi l h        (Kutch) d Surat
                 Mandvi (Kutch), Pingleshwar (K t h) and S t             Harshad                                                            Pavagadh
                 Ubharat, Nargol, Dwarka / Beyt Dwarka, Ahmedpur             Porbandar
Beach Water                                                                                         Sasan
                 Mandvi, Tithal, Madhavpur, Harshad Mata, Mandvi
Sports                                                                                                               Bhavnagar              Bharuch
                 (Kutch) , Chorwad and Dummas (Surat)
                                                                                                    Junagadh                    Ubharat
                 Junagadh,     Bhavnagar,      Modhera,      Sidhhpur,                   Madhavpur
                                                                                         M dh
                                                                                                                            Katpar            Surat
                 Idar,Pavagadh, Adalaj, Vadodara, Dandi, Ranpur,
Leisure &                                                                                                                         Navsari
                 Rajkot, Jamnagar, Dholavira, Lothal, Morbi, Somnath,                                 Amedpur Mandvi                            Saputara
Knowledge                                                                                                                         Tithal
                 Ahmedabad, Vadnagar, Porbandar, Champaner,
                 Pavagadh and Udvada

Motel and        Coastal belt of Porbandar and Jamnagar district,
Cottages         Bhavnagar, Junagadh,
                 Bhavnagar Junagadh Kutch and Bharuch

                 National and State Highways touching Ahmedabad,
Recreation       Vadodara, Champaner (Pavagadh), Bharuch, Surat,
(Restaurants &   Valsad,   Godhra,     Himmatnagar,  Khedbrahma,
Cafeterias)      Mehsana, Palanpur, Viramgam, Gandhidham, Mundra,
                 Mandvi and Bharuch
                                                                                                                Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                          24                Tourism Corporation of Gujarat Ltd (TCGL)

Support Infrastructure

                         25   Tourism Corporation of Gujarat Ltd (TCGL)
Support Infrastructure
   Ports       First State to privatize ports

                 41 ports along 1600 km coastline, including 1 major port at Kandla and 40 minor ports
                 Total cargo handled is 108 MMTPA (25% of India)
                 Cost efficient transportation of natural gas, crude oil and petroleum products from Middle East and Europe
                 Landmark projects such as LNG port terminal at Hazira developed by Shell India Limited, Green field port at
                 Mundra developed by Gujarat Adani Port Limited, LNG terminal at Dahej developed by Petronet LNG Ltd. and
                 Pipapav port developed by Gujarat Pipapav Port Ltd.
                 Modern mechanized cargo handling systems at all ports

  Airports     Gujarat is well connected to major cities in the USA, EU, Asia and other Indian metropolitan cities

                 13 airports under the operational jurisdiction of Airports Authority of India (AAI), at Vadodara, Surat,
                 Jamnagar, Rajkot, Bhavnagar, Porbandar, Bhuj, Pipavav, Mandvi, Mundra,    Palanpur,
                 Jamnagar Rajkot Bhavnagar Porbandar Bhuj Pipavav Mandvi Mundra Kandla and Palanpur including
                 one international airport at Ahmedabad

 Rail & Road   71% of the road in the State is surfaced

                 State-of-the-art road infrastructure such as India’s first National Expressway from Ahmedabad to Baroda.
                 Total road length is 74, 111 Km; Target road length is 1,14,866 Km
                 Total length of railways in Gujarat is 5188 km (8.25% of India)

                                                              26                   Tourism Corporation of Gujarat Ltd (TCGL)
Support Infrastructure
   Power                                     13,500                                    25,000
           Electricity Generation Capacity – 13 500 MW (2007) and estimated to rise to 25 000 MW (2012)

            Per capita power consumption is 1,354 units whereas India’s average is 665 units
            Rich availability of natural gas (34 MMCD) and Lignite (1,072 MMT)
            24-hour power supply t 98% of th villages
            24 h              l to      f the ill

   Gas     Total length of the existing GSPL pipeline is 14,53,163.33 m supplying to 18 districts

            The pipelines of Gujarat State Petronet Limited (GSPL) supply gas to 13 districts, 5 more districts
            are proposed to be connected by the pipeline
            Total length of Integrated Gas Grid supplying gas to all districts is 2200 km, of which 1200 km is
            complete and 800 km is under construction

   Water   Only State to carry out interlinking of rivers

            An extensive water grid network across the State
            The water grid is a network of 75,000 km for water distribution for irrigation
             75% population proposed to be covered by the grid by 2010

                                                      27               Tourism Corporation of Gujarat Ltd (TCGL)
Support Infrastructure

  Tourism Corporation Of Gujarat Ltd (TCGL) have selected 37

  destinations for integrated tourism development

  I l t 2 years more th 600 projects i 300 t i t d ti ti h
  In last            than      j t in      tourist destination have

  been taken up with a cost more than INR 100 crore

  35 Pravasi Path of international standards has been taken up in

  Gujarat, involving an investment of INR 78 crore

  Tourism year budget have been increased from INR 30 crore to INR

  100 crore. This provision is continued in the new 5 year plan. The

  increase of budget have been provided for Tourism Infrastructure

  p j

                                                                                     Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                               28      Tourism Corporation of Gujarat Ltd (TCGL)
Support Infrastructure: Major Locations

  Air - Nearest airport is Mumbai, 250 km

  Rail - Nearest railway station is Waghai, on the Billimora - Waghi narrow gauge section of
                      y                g          j
  the Western Railway. Tourists coming from Gujarat via Surat or Ahmedabad or even from
  Bombay, Billimora is the most convenient rail head as direct bus service is available from

  Road - State transport buses and private luxury coaches connects various centers of
              Maharashtra.                                                    Waghai.
  Gujarat and Maharashtra It is situated 409 km from Ahmedabad and 51 km from Waghai
                                                                                                               Saputara Lake

Somnath – The Shrine Eternal

  Air - The nearest Airport is at Keshod, (47 km) which is connected with Mumbai

  Rail - Veraval, (5 km) is the closest Railway station

  Road - State transport buses and private luxury coaches connect various centres of
  Gujarat to Somnath.

                                                                                                            Somnath Temple
                                                                                                 Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                    29             Tourism Corporation of Gujarat Ltd (TCGL)
Support Infrastructure: Major Locations

  Air - Nearest Airport is Jamnagar (146 Km)

  Rail - Connects Dwarka and Jamnagar, 132 km away. Connecting Mumbai (945 km) via
  Rajkot (270 km) and Ahmedabad (453 km). Dwarka lies on the meter gauge link between
  Viramgam and Okha

  Road - State transport buses and luxury coaches are available from different parts of
  G j t
                                                                                                    Dwarka Temple

Gir Wildlife Sanctuary

  Air  Nearest airport i R jk t 165 k
  Ai - N      t i    t is Rajkot        i Junagadh. D il fli ht operate f
                                    km via J    dh Daily flights     t from
  Mumbai and New Delhi to Rajkot.

  Rail - One can travel by rail to Junagadh from Ahmedabad or Rajkot and then take a 65
  km road trip on bus or taxi to Sasan Gir.

  Road - Distance of 400 km from Ahmedabad via Rajkot, Junagadh and Mendarda.
  Distance of 43 km from Veraval. Distance of 65 km from Junagadh via Mendarda.
                                                                                                         Asiatic Lion
                                                                                           Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                30           Tourism Corporation of Gujarat Ltd (TCGL)
Support Infrastructure: Major Locations

  Air - Vadodara is the nearest airport (47 km) connected by daily flights from Mumbai and

  Rail - The nearest railhead is Vadodara from where Champaner is accessible by road

  Road - Champaner is located 47 km by road from Vadodara off National Highway No. 8


Sardar Sarovar Narmada Dam

  From Bharuch-Ankleswar- Rajpardi, Rajpipla to Kevadia – Approx. Distance 82 Km.
  From Vadodara-Dabhoi-Tilakwada-Garudeshwar to Kevadia-Approx Distance-90 Km.

                                                                                              Sardar Sarovar Narmada Dam
                                                                                              Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                   31           Tourism Corporation of Gujarat Ltd (TCGL)
Support Infrastructure: Education
  o eet t e equ e e t o t e t a ed a po e           t ee eg g
 To meet the requirement of the trained manpower in the emerging
                                                                                Education Clusters in Ahmedabad
 tourism sector Gujarat has established Institutes for Hospitality

 and Hotel Management

 Th i tit t          i       i      ti iti    i Food Festivals,
 The institutes organizes various activities viz. F d F ti l

 Chef Competitions, Educational Tours, and Fairs etc. every year
 to inculcate professionalism in Students and Staff                                             Rajkot

 Government as PPP initiative has set up a centre for Torism and                                                       Vadodara

 Hospitality Management for speeding up training of service

 providers, guides and tourism personnel with special emphasis on

 target groups who are mainly from weaker section of society.

 TCGL-AMA Centre for tourism and hospitality management                   Vivekananda Institute of Hotel & Tourism Management,
 started at Ahmedabad .
                                                                          Gujarat Institute of Hotel Management, Vadodara
 There are other private Hotel Management Institutes in the state         Institute of Hotel Management, Catering Technology
 to provide trained manpower are –                                        and Applied Nutrition, Gandhinagar

                                                                                                 Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                     32            Tourism Corporation of Gujarat Ltd (TCGL)

Leading Players

                  33   Tourism Corporation of Gujarat Ltd (TCGL)
Leading Properties in Gujarat
         Heritage Properties Resorts and Star Hotels For Foreign Tourists
   Orchard Palace / Riverside Palace,

   Royal Oasis ( Heritage Hotel ),
   Wankaner                                             Taj Residency, Ahmedabad

   Taj Residency, Baroda                                Inder Residency, Ahmedabad
   Hotel Rann Riders, Dasada ( Little
                                                        The Pride Hotel, Ahmedabad
   Rann of Kutch)
                                                        Le Meridian, Ahmedabad

                                                        Fortune Land Mark, Ahmedabad

                                                        C    Plaza, Ah d b d
                                                        Cama Pl     Ahmedabad

                                                        Cambay Resort, Ahmedabad

  Lords Park Inn International, Surat                   The House of MG ( Metro Heritage
                                                        Hotel )
  Taj Gateway, Surat

  Darbargadh Poshina ( Heritage                         Grand Bhagwati, Ahmedabad
  Hotel )

                                                                 Source: Tourism Corporation Of Gujarat Ltd., GoG

                                           34      Tourism Corporation of Gujarat Ltd (TCGL)
Case Study – Rann Rider
 The Beginning..........
 The Rann Riders Resort was conceptualized in the year 1998 and was started with mere 5 rooms at place in that period. Rann Riders is a family-owned
 and run business. The owners are descendants of Baktiar-ud-din who was given the 24 sq mile jagir (Indian equivalent of a dukedom) of Dasada and its
 surrounding villages in return for military services provided to the Sultan of Gujarat in the 15th century. They were given the title of Malik Bakhan-1. In
 keeping with the tradition of their ancestors, the owners of Dasada assure visitors of undivided attention and the hospitality of the Kathiawad region in
 which the property falls. The business was started with only INR 5 Lakhs. Initially the resort used to book only one room per month. The business picked
 up the pace only after 2003 with the support from friends and Government. Lots of international marketing was done in 2002.

 Story So Far……….
 Today Rann Riders has about 20 well equipped rooms designed using local materials to recreate the appearance of a village. Accommodations are in
 cottages, resembling the kooba houses of the Bajania community of Dasada and the bhunga houses of the Rabaris of Kutch, decorated with mirrors, mud-
 plaster work and embroideries. The resort has good room occupancy in the resort during its peak season between Navratri and Holi. The clientele
 includes students from IIM-A, MICA, American Embassy Schools, etc, international tourists from Europe, USA, Australia, New Zealand and Japan,
 weekend tourists from Ahmedabad, corporate houses for company picnics, and upstate tourists mainly from the six metro cities. Today the resort charges
 USD 125 per day for a couple including all meals which was just USD 80 at the initial stage while the rate for domestic tourists has risen from Rs1600 per
 couple to Rs4000 per couple. A conference hall will be ready in 2008 which will boost the business further.
 Social contribution

  Social Contribution..........
 The resort generates direct and inderect employment to the local people. More than 80% of those employed in the resort including the manager,
 receptionist, kitchen staff, drivers, waiters and housekeeping staff, excluding those requiring specialised skills like the head chef, are from Dasada taluka.
 The region is benefiteing by tourists coming to the resort as guests of Rann Riders are taking camel cart rides, horse riding, camel rides, bullock cart
 rides, etc, and paying for music and dance programs. The resort has plans for the upliftment of the local community and to promote craft and tradition of
     place.                                              community,                                                                         tourists,
 the place It has already initiated projects for the Mir community which is very poor but is getting a good revenue from making bangles for tourists and is
 promoting the embroidery of the local Rabaris and Bharwads. The resort has a handicraft shop run by Kala Raksha, a reputed NGO.

 The Way Forward..........
 The Rann Riders owners have plans to expand its business in near future. The management of the hotel is coming up with two new properties at Nal
 Sarovar and Kutch.

                                                                                   35               Tourism Corporation of Gujarat Ltd (TCGL)

       Government of Gujarat

Government Initiatives

                               36   Tourism Corporation of Gujarat Ltd (TCGL)
Government Initiatives
                                                      p           g
                              Proactive Government to promote the growth of the sector

    Development of District – Level            Investment Facilitation Cell Started
                                                                                                     Rationalization of Taxes and Duties
             Tourism                                       in TCGL

 • Integrated   development    of    tourism                          y
                                               • Plans has been made by TCGL for                     • Entertainment tax has been reduced from
  infrastructure facilities                     infrastructural    facilities        and    basic      50% to 25%.
 • Action plan has been worked out for the      services in tourism
                                                                                                     • No luxury tax up to tariff of INR 500, from
  development and promotion of the tourist     • Development      plan        for    six   tourist
                                                                                                       INR 501 to INR 2000 per room 4% tax will
  locations by all the department, district     destinations       by         the      Pilgrimage
                                                                                                       be charged and above INR 2000 per room
  administration and local bodies.              Development Board of Gujarat.
                                                                                                       6% tax is charged
 • First time synergy among various line       • Action    plans         by         administrative

  departments, district administration and      departments and other agencies of State              • Electricity duty reduced from 35% to

  local bodies through action plan and          Governments.                                           25%, VAT on food reduced to               4% as

  integrated approach.                                                                                 against 12.5% in other states

        The State Government’s vision is supported by investor-friendly policies and a conducive

                                                                                                            Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                              37              Tourism Corporation of Gujarat Ltd (TCGL)
Government Initiatives
 Gujarat has been awarded for best Tourism Film , best tourism friendly Monument and best Tourism
            Literature in the last two years from Ministry of Tourism, Government of India

                                                           Publicity, Information
    Human Resource Development                                                                                     Special Incentives
                                                                And Promotion

 • TCGL-AMA Centre for        Tourism and         • FAM tours organised for tour operators,             • Medical tourism policy announced.
  Hospitality Management has been started          column writers of travel magazine and
                                                   photographers.                                       • Eco-tourism policy announced.
  at Ahmedabad with corpus fund of INR 15
  lakhs.                                          • MOU       signed   with    West          Bengal,    • Hotel   Investment       Incentive      Scheme
                                                   Tamilnadu, Rajasthan,
                                                   Tamilnadu Rajasthan             Kerala
                                                                                   Kerala,     Uttar
 • 688 Local Tourist Guides trained, 34                                                                  introduced.
                                                   Pradesh and Himachal Pradesh
  Regional Guides trained.
                                                                                                        • Heritage tourism policy declared
                                                  • Tourism Information Bureau (TIB) opened
 • Employees     of    TCGL        trained   in
                                                   at Jaipur and 14 new Tourist Reception
  Hospitality,    computers          and     E
                                                   Centers (TRCs) opened            at   ST      bus
 • Training of service providers started at       • Websites started in 7 different languages
  Ahmedabad and other          37 important
                                                  • Road    shows      on   regular      basis    at
  destinations of Gujarat.
                                                   Bangalore, Hyderabad, Chennai, Mumbai,
 • 63 Master Trainer's Training for service        Jaipur, Goa, Calcutta and Pune.
  providers started at Ahmedabad.                 • Gujarat Tourism Guide published as PPP
 • 2194 Service Provider trained                   initiative

                                                                                                               Source: Tourism Corporation Of Gujarat Ltd., GoG

                                                                              38                 Tourism Corporation of Gujarat Ltd (TCGL)

Key Contacts

               39   Tourism Corporation of Gujarat Ltd (TCGL)
Connecting Further

   Tourism Corporation of Gujarat Limited   

    Industries Department, Govt. of Gujarat           http://

    iNDEXTb -Industrial Extension Bureau    

    Gujarat Industrial Development Corporation

    Gujarat Infrastructure Development Board

   Ministry of Tourism, Government of India 

                                                 40        Tourism Corporation of Gujarat Ltd (TCGL)
                      Knowledge Partner
Tourism Corporation
   of Gujarat Ltd

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