Aarkstore Enterprise 2010 Leading Providers of Application
Development and Maintenance Outsourcing Services
The sales and marketing outsourcing (SMO) model has evolved from a
simple method of outsourcing internal sales into the outsourcing of
end-to-end sales and marketing activity. This report combines primary
research into customer satisfaction with outsourced SMO services with
assessments of market activity to present a multifaceted view of the
SMO outsourcing industry.
Features and benefits
* Results of the worlds largest primary research project on customer satisfaction with SMO
* Analysis of activity by region, industry and service type in the global SMO market.
An SMO service providers ability to resolve problems was selected by the most respondents as
being ""very important.""
The use of technology in the SMO industry is expected to increase.
Sales and marketing agencies (SMAs) work as links between CPG companies, retailers, and
Your key questions answered
* Which SMO service providers provide the highest levels of customer satisfaction?
* Which factors do clients consider most important when assessing satisfaction with SMO
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