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“A Taste of Santa Cruz” Serves Second

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					                                                    REAL
 DECEMBER 2006                                      SANTA CRUZ ASSOCIATION OF REALTORS ® On The Web
                                                                                                                                              E-DITION
                                                                                                                                              More News at
                                                                                                                                              WWW.SCAOR.ORG




                                                    ESTATE
                                                                                                                                            Santa Cruz County’s
                                                                                                                                              REAL ESTATE
                                                                                                                                              NEWS SOURCE

                                                                                                                                              Insert
                                                                                                                                               LEGISLATIVE
       REALTOR
                       ®

                                                    C R E A T I N G                B E T T E R             R E A L T O R S®                    WATCH


Inside Real Estate                                            “A Taste of Santa Cruz” Serves Second
NEWS
“A Taste of Santa Cruz”
                                                                    Helping of Savory Success!
Serves Second Helping of                               When you walked into the Cocoanut        and Philip Tedesco, Executive Officer
                                                    Grove on November 2nd for the second        for the Santa Cruz Association of
Savory Success! ...................... 1            annual “A Taste of Santa Cruz,” the first    REALTORS® Housing Foundation and
                                                    thing you encountered was the happy         CEO of SCAOR was auctioned off for
2007 SCAOR Membership                               din of people talking and then the          $350 for a “Phun with Phil” afternoon.
Dues Are Due! ............................ 1        smell of the delectable cuisine. Pasta,     Numerous trips to Hawaii, Mexico and
                                                    seafood, imaginative appetizers, soups,     even Amsterdam helped bring in over
“It’s All About Perception” ....9                   a chocolate fountain, mousse cakes,         $9,500 for the live auction, bringing to
                                                    and more were snapped up by the over        $61,000 the total amount raised at the
Get Involved – Join A                               650 attendees. Wines flowed quickly          event.
SCAOR Committee!.................. 11               into anticipating glasses from the six         “I am absolutely thrilled at the
                                                    vintners while people were exclaiming,      level of community support and the
Let’s Top the Emerald Can! .. 12                    “You have to try this!” to their friends.   amount of funds generated at this
                                                    Shopping fanatics were in heaven as         event,” said Philip Tedesco. “Twelve
                                                    they strolled through the silent auction    low-income families will be able to
NAR Members Dedicate New                            room which held over 150 tempting           purchase a home thanks to all the hard
Orleans Habitat Home ........... 13                 gifts to bid on. The fun really started     work and dedication of the real estate
                                                    rolling when the live auction began         community.”                                                       See TOSC, Page 8
Adding Up the Difference
REALTORS® Made in
New Orleans ............................. 13
Save the Date! 2007
                                                          2007 SCAOR Membership Dues Are Due!
                                                       We value you as a member of the          statement:                                 business expenses. Please consult your
Installation & Awards                               Santa Cruz Association of REALTORS®            Dues payments & assessments             tax professional. REALTORS® may
Dinner January 12th .............. 15               and strive to provide you with great        (Local Association, C.A.R. and N.A.R.)     participate in the REALTOR® Action
                                                    service and member benefits that you         and contributions to REALTOR® Action       Fund by including a voluntary donation
                                                    find useful. We want to alert you that       Fund (Political Action Committees)         on the same check as your dues payment.
                                                    your 2007 membership dues are being         are not tax deductible as charitable       $197 is the suggested voluntary
INSERTS                                             mailed to your office address this
                                                    month. Payment is due on or before
                                                                                                contributions at the Federal Level.
                                                                                                Contributions to the C.A.R. Housing
                                                                                                                                           contribution. However, donations are
                                                                                                                                           not limited to the suggested amount. No
 Legislative Watch                                  January 1st. There is a 30 day grace        Affordability Fund are charitable and      contributor will be favored or disfavored
                                                    period, but payments will be considered     tax deductible under both Federal and      by reason of the amount of his/her
                                                    late as of February 1 and late penalties    State.                                     contribution or his/her decision not to
DEPARTMENTS                                         may apply. We look forward to serving          Payments, excluding the portion         contribute. Failure to contribute will
                                                    you and providing you with exceptional      of dues used for lobbying activities       not affect an individual’s membership
Affiliate Spotlight ...................... 3         service in 2007!                            and REALTOR® Action Fund, may be           status in C.A.R.
                                                       Useful information about your dues       deductible as ordinary and necessary
Education ..................................... 6                                                                                                          See Membership, Page 6

Housing Foundation .................. 7                       SANTA CRUZ ASSOCIATION OF REALTORS®
Market Statistics ..................... 4                     2525 MAIN STREET                                                                                      PRSRT STD
                                                              SOQUEL, CA 95073                                                                                   US POSTAGE PAID
New Members ........................... 3
                                                    REALTOR
                                                          ®




                                                                                                                                                                  CAPITOLA, CA
                                                                                                                                                                  PERMIT NO. 59
On the Calendar......................... 5
President’s Message .............. 3
2 December | Real Estate




                           Quid Quo
                                                                                                                                                              December | Real Estate 3




REAL                                                                     President’s Message                                                                     New
S A N TA C R U Z A S S O C I AT I O N O F R E A LT O R S   ®




ESTATE                                                                                                                                                         Members
                                                 REALTOR
                                                       ®




                                                                  Well, just 12 short months ago I          I look fondly on for years to come. I
                                                               sat down to write my first “President’s       would like to thank all the volunteers
                                                               Message” article. When completed,            that gave hours of their time this year
C R E A T I N G      B E T T E R     R E A L T O R S®                                                                                                          REALTOR® Members
                                                               I thought to myself, “Yeah… only 11          to make our Association the great and
     2006 Board of Directors                                   more to go.” Now, with some delight          shining star it is. Philip Tedesco, CEO              All American Mortgage
                                                               and some sadness I write my last article     of SCAOR, and I have often talked                         Janine Ponce
                    President                                  to you as the Association President for      about how we are “the little association
                  Bobbie Nelson                                2006.                                        that did.”                                               Bailey Properties
                 President-Elect                                  First, I must say it has been an honor       I am so proud to say I was a small                     Jeanette Flores
                  Sandy Kaplan                                 and my sincere pleasure to represent         part in the progress we made this                           Elaine Page
              Secretary/Treasurer                              our membership at our local, state and       year. The LGR (Local Government                           Barbara Willard
               Christa Shanaman                                national levels this year. The experience    Relations) Committee has grown from
                                                               has been rewarding and will be one                                                           Century 21 Classic Properties
                    Directors                                                                                         See Presidents Message, Page 6
                   Steve Allen                                                                                                                                    Sylvia Schindler
                   Debra Frey

                                                                                  Affiliate Update
                                                                                                                                                                 Century 21 Lad Realty
                   Frank May
               Janet Romanowski
                                                                                                                                                                     Annette Allen
                 Dan Sedenquist                                                                                                                          Century 21 Showcase REALTORS®
                 Lauren Spencer
                 Dennis Stewart
                                                                  The end of the 2006 year is here          so much fun and we had amazing                     Christopher Medley
                  Lela Willett                                 and so is my time as your Affiliate           participation from hole sponsors
                                                                                                                                                             Coldwell Banker Residential
                  Suzanne Yost                                 Committee chair. I want to take this         and raffle prize donors to golf players,
                                                               opportunity to thank everyone on the         enabling us to earn $3,000 more than                      Brokerage
            RE InfoLink Director                                                                                                                                   Steve Gonzales
            Suzanne Yost 688-7434                              Affiliate Committee, the great staff at       last year!
                                                               the Association, and all of the outside         The SCAOR Housing Foundation’s                    David Lyng Real Estate
          Chief Executive Officer                               support I received to make this another      second annual “A Taste of Santa Cruz”
        Philip B. Tedesco, RCE, CAE                                                                                                                                  Sandi Garcia
                                                               successful year!                             earned more than $60,000 through the
          Member Services Director                                Most of the events this year far          leadership of event co-chairs Barbara               Help U Sell – Santa Cruz
             Norma I. Milete                                   exceeded my expectations starting with       Dimitruk and Loree Doan. Plus, with                      Paula Cochran
             Director of Education                             the Spring Fling in May which had the        each year that passes, we will be able
                                                                                                                                                               The Office of Bob Hulter,
                 Karen Kirwan                                  largest attendance ever! The Annual          to dial the event in even more and raise
                                                               Charity Golf Tournament in July was
                                                                                                                                                                     REALTOR®
Director of Marketing & Communications                                                                                     See Affiliate Update, Page 6
                                                                                                                                                                   Susanna Roberts
             Julie Ziemelis
                                                                                                                                                                       Ideal Homes

                                                                               Affiliate Spotlight
        Member Services Coordinator
           Amy Ferrasci-Harp                                                                                                                                            Janet Byler
                                                                                                                                                                      Ken Waterhouse
         Receptionist/Administrative
                 Leslie Flint                                                                               for convenient viewing and printing                     Intero Real Estate
                   Bookkeeper                                                                               and his inspections always include the                  Lisa Santacaterina
                  Jennifer Shaw                                                                             complete roof and sub-area for no extra
                                                                                                            charge.                                              Keller Williams Realty
                                                                                                               Little things mean a lot, and the                      Starlet Altizer
  ADVERTISING INFORMATION                                                                                   inspector is an extension of your image.                   Brad Kurtz
                                                                                                            Corey Folsom’s business is built on                       Laura Stuart
      For advertising & deadline
     information, please contact                               Corey Folsom, Property Inspector             consistency, high-quality reports, and
                                                                    Member of ASHI & CREIA                  quick turnaround. He maintains a                          Red Tail Reatly
              Amy Ferrasci-Harp                                                                             professional demeanor and an attitude                     Kenneth Harrell
                                                                           831.227.4797                     of service with everyone involved in the
   (831) 464-2000 or amy@scaor.org                                     www.CoreyFolsom.com                                                                   Sherman & Boone Associates
                                                                                                            inspection process.
                                                                                                               Corey is one of the few area                        Fuyuki Iwama
REAL ESTATE is the official monthly
                                                                  Let’s face it, home inspection is an      inspectors capable and insured to inspect              Natalie Singley
newspaper of the Santa Cruz Association
                                                               unregulated industry in California,          commercial and industrial buildings
o f R E A L T O R S ® p r ov i d e d a s a                                                                                                                            Silvermill, Inc.
                                                               so naturally inspection quality varies.      in addition to residential structures.
member service to inform, educate and                                                                       He enjoys sharing his experience by                      Barb Cartwright
                                                               When choosing a home inspector, it is
update REALTOR® and Affiliate members on                        wise to look for a member of a respected     conducting office trainings and is
local, state and national real estate news and                                                              available as an information resource.
                                                                                                                                                                 Silver Oaks Properties
                                                               professional organization (ASHI and
the Association’s calendar of events.                          CREIA are the two most respected by             Long-term        homeowners        are                Joanna Greene
                                                               REALTORS®). Viewing a sample report          increasingly savvy to the value of a
 Santa Cruz Association of REALTORS®
2525 Main Street, Soquel, California 95073
                                                               can also help you compare the quality        maintenance inspection. This is a                     Affiliate Members
                                                               of the inspector. The report should be       cost-effective way to uncover hidden
   (831) 464-2000 • (831) 464-2881 fax                                                                      conditions and provide a preventative                     Property I.D.
                                                               written so that it is easy to find relevant
             www.scaor.org                                     information. Embedded, captioned             maintenance list to avoid larger                         Andre Barguanu
                                                               color photos and a report summary are        expenses in the future. Homeowners are
    REAL ESTATE is designed &                                  both extremely helpful in this regard.       well-served to get an inspection every                  Bayview Financial
produced by Coastal Homes Magazine.                               Corey Folsom is a full member             five years.                                               Drew Hamilton
                                                               of both ASHI and CREIA, and has a               The right inspector makes a
              Design/Production                                solid construction background. He has        difference so call (831) 227-4797               Comments about an applicant’s admittance
               Brenda Jenkins                                  been providing state-of-the-industry         to schedule your next inspection. A          should be submitted in writing to the Santa Cruz
                                                               reporting in this area for several years.    sample report and more information is        Association of REALTORS®, 2525 Main St.,
                   Pre-press
                                                               His reports are securely posted online       available at www.coreyfolsom.com.            Soquel, CA 95073.
                  Mark Gordon
4 December | Real Estate



                                    Santa Cruz County
                                        Statistics
                                        Single Family Residences
                                    Current
                           2006    Inventory   New   Sold   Average       Median


                           Aug.     1,355      468   185    $852,949    $765,000



                           Sept.    1,300      294   134    $825,998     $750,000


                           Oct.      1,188     262   145    $798,333     $754,000



                                             Condos/Townhouses
                                    Current
                           2006    Inventory   New   Sold   Average       Median


                           Aug.      312       93    43     $582,305    $550,000


                           Sept.     298       69    36     $508,866    $499,950



                           Oct.      266       54    38     $516,957     $497,000


                                   For more information, go to www.scaor.org
                                            and click on “News & Events.”
                                                                                                                                   December | Real Estate 5



 Calendar                                                                                                           December 2006
 Sun                  Mon                           Tues                   Wed                 Thur                  Fri                         Sat
                                                                                                                                            1            2
                                                                                                                        BOARD OF
                                                                                                                        DIRECTORS
                                                                                                                        8:45A.M.
                                                                                                                        TASTE OF SANTA
  HF =                                                                                                                  CRUZ – Follow Up
                                                                                                                        2:30P.M.
  HOUSING
  FOUNDATION


                  3                             4                     5                    6                    7                           8            9
                                                     VISTA – Stress        EDUCATION                                    GRI 114
                                                     Reduction             COMMITTEE                                    8:00A.M.-5:00P.M.
                                                     11:00A.M.             9:000A.M.




                 10                         11                        12                  13                14                              15         16
                        REIL CLASS                                         AFFILIATE            LGR COMMITTEE
                        9:00A.M., 11:30A.M. &                              COMMITTEE            8:30A.M
                        2:30P.M.                                           8:30A.M




                 17                         18                        19                  20                21                              22         23
                        HF BOARD OF                                        BUDGET &
                        TRUSTEES                                           FINANCE
                        3:00P.M                                            COMMITTEE
                                                                           9:00A.M.
                                                                           GRIEVANCE
                                                                           COMMITTEE
                                                                           2:30P.M.




 24                                         25                        26                  27                28                              29         30
                        OFFICE CLOSED                OFFICE CLOSED

                        CHRISTMAS DAY                CHRISTMAS




                 31


                Save The Date!                                                         MONTHLY EVENTS:
                                                                                         Board of Directors         –         1st Friday @ 8:30A.M.
January 1 – New Years Day                  January 15 – Martin Luther King
                                                                                         LGR                        –         3rd Friday @ 8:30A.M.
            Office Closed                                Office Closed                     Affiliates                  –         2nd Wednesday @ 8:30A.M.
                                                                                         Grievance                  –         3rd Wednesday @ 2:30P.M.
January 2 – New Years                      February 1 – Tax Deduction class
            Office Closed                                1:30P.M.-4:30P.M.                Professional Stnds.        –         As needed
                                                        Dennis McKenzie                  Housing Foundation         –         3rd Wednesday @ 2:30P.M.
January 12 – Installation Dinner
             6:30P.M.                                                                  EVERY OTHER MONTH EVENTS:
             Cocoanut Grove                                                              Strategic Planning – Last Wednesday @ 8:30A.M.
                                                                                         Budget & Finance   – 3rd Wednesday @ 9:00A.M.
                                                                                         Education          – 1st Wednesday @ 9:00A.M.
6 December | Real Estate



                                                        Educational Info Online
    All of the following information            for a useful tidbit of information         www.dre.ca.gov/examinees_sub.htm             REALTOR® Family
is available through the Education              emailed directly to you* each week.          • License Renewals                         Designation Programs
page of the SCAOR website, at                   Got a few minutes and feel like            www.dre.ca.gov/renewal.htm                       The NATIONAL ASSOCIATION
www.scaor.org/html/education.htm.               learning something useful? Peruse our        • Continuing Education                     OF REALTORS® has nine affiliated
Visit our Education Schedule webpage            archive of past Email Eds, available       www.dre.ca.gov/cerqmts.htm                   institutes, societies, and councils
at www.scaor.org/html/edsched.htm to            right here on the SCAOR website              • Additional Requirements for              that provide a wide-ranging menu
see what hot new classes are coming             (www.scaor.org). To access previous          Conditional Licenses                       of programs and services that
soon to SCAOR or for a printable list           editions of the Email Ed, go to Member     www.dre.ca.gov/salesconditional.htm          assist members in increasing skills,
of several of our upcoming educational          Resources and log-in to the Members          • Dept. of Real Estate Homepage            productivity and knowledge.
opportunities.                                  Only section of the website. *Make         www.dre.ca.gov/                                  Designations         acknowledging
    Need more information or have               sure we have up-to-date contact            License Renewal                              experience and expertise in various
questions about continuing education            information for you: email Leslie Flint    Correspondence Courses                       real estate sectors are awarded by each
requirements or renewing your license?          at leslie@scaor.org to verify your             The      California    Association       Affiliated group upon completion of
Click on the appropriate link below to          member information.                        of REALTORS® offers 45-hour                  required courses. In addition, NAR
find the answers you need online at the          California Real Estate                     correspondence courses for first-time         offers two certification programs to
Department of Real Estate website.              License Information                        and subsequent broker and salesperson        its members. For more information on
    For other questions or comments                 The following is a brief directory     license renewals that are available          the REALTOR® Family Designation
regarding education, contact our                of webpages offered by the California      for purchase through the Santa Cruz          Programs please visit our website at
Director of Education, Karen Kirwan,            State Department of Real Estate (DRE)      Association of REALTORS®. For                www.scaor.org/html/designations.htm.
at karen@scaor.org or (831) 464-2000.           and is intended to help you navigate the   more information, please contact the
Email Eds                                       DRE’s website (www.dre.ca.gov):            Association office at (831) 464-2000.
    Check your email inbox weekly                 • Examinees/New License Applicants




                                          Upcoming Educational Offerings
REIL.com v3 Hands-On Training                   enforcing contract deadlines in purchase      The California Association of             profession as a sales agent may take the
December 11th at 9AM, 11:30AM, and              contracts when the buyer seeks delays in   REALTORS® has selected Mr.                   Agent JumpStart™ Program.
2:30PM at SCAOR.                                performance.                               O’Leary’s firm as one of only twelve              The purpose of the Agent JumpStart™
   Presented by RE InfoLink free to                 Timothy F. O’Leary graduated           firms throughout all of California to         Program is to introduce a newly licensed
SCAOR members. Contact SCAOR to                 from Stanford University and Boalt         serve on its Strategic Defense Panel.        real estate agent or an agent returning
register: (831) 464-2000 or leslie@scaor.       Hall School of Law. He is an               The firm is the only San Francisco firm        to working on commissions to the basic
org                                             experienced trial attorney and has         to currently receive this endorsement.       principals of working with buyers and
Avoiding the Pitfalls of Litigation             lectured on malpractice issues at state-   Members of this panel are designated         sellers and to protect themselves with
in Today’s Market Seminar                       wide conferences sponsored by the          by CAR to give regular presentations to      basic knowledge of disclosures and
January 22nd 9AM at SCAOR                       California Association of REALTORS®        local REALTOR® Associations on risk          legal issues that can get an agent into
    Free to SCAOR members. Pre-                 (C.A.R.), the California Society of        management, litigation trends, and other     trouble. This program is intended as
registration is a must as seating is limited.   Certified Public Accountants and the        current topics.                              a precursor to other more extensive
Contact SCAOR to register at (831) 464-         National Association of Certified Fraud     Essential Survival Training:                 educational programs such as the GRI
2000 or leslie@scaor.org                        Examiners. He is a member of the Tort      AGENT JUMPSTART™                             designation series of courses or the CRS
    Seminar Speaker: Timothy F.                 Reform Committee for the California        January 10th, 17th, & 24th, 2007 at          designation.
O’Leary, San Francisco trial attorney           Association of REALTORS®. For the          SCAOR                                            The California Association of
and part of C.A.R.’s Strategic Defense          past several years, he co-authored the         24      hours       of      Consumer     REALTORS® is the owner and sponsor
Attorney Panel                                  supplement to California Real Property     Protection CE Credit. Go to                  of the Agent JumpStart™. The program
    The topics for this discussion will         Remedies, published by the Continuing      www.edesignations.com          or     call   is regulated and monitored by C.A.R.
include loan fraud, and specifically,            Education of the Bar for the State Bar     (888) 785-4800 to register.                  for content and accuracy. All new real
agents’ duties when dealing with offers         of California, and the text entitled,          The live lecture Agent JumpStart™        estate licensees are welcome to attend
that include 100% financing, cash back           California Real Property Practice. His     Program is a three day series of courses     the Live Lecture Agent JumpStart™
transactions, or a price that exceeds the       clients include the Marin Association of   designed to help brand new real estate       Program, and neither membership in the
listing. Mr. O’Leary will also talk about       REALTORS® and most of the major Bay        licensees to learn the basics of what to     California Association of REALTORS®
                                                Area brokerage offices.                     do and how to do it in their new chosen      nor a local Association of REALTORS®
                                                                                           profession. This is a crash course           is a requirement.
                                                                                           intended to get you started on the road to       Agent JumpStart™ will be at SCAOR
                                                                                                                                        on January 10th, 17th, and 24th, 2007. To
Membership…                                                                                being a successful new agent.
                                                                                                                                        register go to www.edesignations.com
continued from page 1                                                                          The Agent JumpStart™ Program
                                                                                           will introduce newly licensed real estate    or call 1-888-785-4800. Call today and
   REALTORS® may make a voluntary,              supply of housing across the state.        agent to the basic principals of working     receive a $25 discount off the price of
tax-deductible, charitable contribution         Contributions to HAF from both             with buyers and sellers and to protect       tuition.
                                                                                           themselves with basic knowledge of               By attending and completing the
to the C.A.R Housing Affordability              individuals and businesses are
                                                                                           agency, disclosure and legal issues that     Agent JumpStart™ Program you will not
Fund (HAF) on the same check as your            charitable and tax-deductible to the                                                    only receive a certificate of completion
dues payment. The HAF is a charitable           extent allowed under both federal and      can get an agent into trouble.
                                                                                               All new real estate licensees or sales   but also 24 hours of Consumer Protection
nonprofit organization, whose purpose            state law. Individual contributions                                                     CE Credit.
is to address the statewide housing             are designated by “Keys to California      associates who do not have experience
                                                                                           working in a real estate office. Licensees    Day 1: Methods for Success
crisis. It receives contributions from          Pins”: Bronze ($100), Silver ($500),
                                                                                           that do not have access to sales training    Wednesday, January 10, 2007, 8AM-5PM
REALTORS® and other individuals                 and Gold ($1,000 with an option to         should take Agent JumpStart™ to gain           • Success Characteristics
as well as businesses and other                 renew annually for $300).                  the basic skills and knowledge necessary       • Organization
organizations and distributes funds                For information about HAF,              to succeed as a real estate agent working      • Qualifying a Buyer
through Local Associations of                   including major non-cash gifts or          on commissions. Any newly licensed real        • Prospecting
REALTORS® towards programs that                 corporate sponsorships, visit carhaf.org   estate person or anyone contemplating
increase homeownership and the                  or contact the HAF at (213) 739-8200.      entering or re-entering the real estate                        See Education, Page 14
                                                                                                                                       December | Real Estate 7




                                                     Bridging the Gap to Homeownership
                                                  Message From the Chair
   With this being my final message          and introduce some people to new            year commitment are Woutje Swets           Kaplan, Santa Cruz Properties, and
for the year, and also as Santa Cruz        positions on the Board of Trustees as       from Vanguard Realty and Elaine            Terry Vokos, RE/MAX Real Estate
Association of REALTORS® Housing            well as welcome some new members            Della-Santina from Main Street             Services. Thank you for your past
Foundation Chairperson for 2006, I          as Trustees. Each Trustee position is a     REALTORS®. Also, renewing his              support, and we look forward to your
want to extend an enormous THANK            three year commitment and since the         commitment for another three year          continued support in the future.
YOU to our entire community for all of      original terms were staggered, every        term is Mark Millenacker. Mark is a           Finally, I would like to sincerely
the support we’ve received this year.       year we have new people coming on to        local attorney and his expertise and       say “thank you.” It’s certainly been an
   I also want to give a special THANK      the Board of Trustees. Consequently,        commitment has proven to be a huge         honor to be affiliated with and serve
YOU to everyone that supported,             some of the existing Trustees will          asset to the Foundation and will surely    such a great group of professionals.
attended, and helped make the second        be moving into officer positions, or         be an equally large asset in the coming    We are truly blessed in this community
annual “A Taste Of Santa Cruz” event        completing their three year term and        three years. Coming on this year for a     with caring and admirable people. And,
such a huge success. We really are          shifting their focus to a different form    one year term as Liaison between the       of course, I would be remiss if I didn’t
fortunate to live in such a great place     of support for the Housing Foundation.      SCAOR and the Foundation will be           put out my continued “casting call”
and have such a strong, caring, and            In 2007, the new Chairperson             Bobbie Nelson of Longacre Realty.          for anyone interested in helping out
giving community. We will be able to        will be Janée DelColletti, Santa Cruz          Shifting gears from a Housing           and getting involved in the Santa Cruz
continue our strength into next year        Mortgage. The new Vice Chairperson          Foundation Trustee to another form of      Association of REALTORS® Housing
with all of the support that we have        will be Jeff McCormac, Wells Fargo          support for the foundation in 2007 along   Foundation. If you know of anyone,
received.                                   Home Mortgage. Coming on as new             with myself will be Carol VanAusdal,       please have them contact myself or the
   I would also like to take a moment       Trustees and beginning their three          Keller Williams Real Estate, Sandy         Association office.
                                                                                                                                         Thank You,

                                                                                                                                         Greg Turnquist
                                                                                                                                      2006 SCAOR Housing
                                                                                                                                         Foundation Chair


  Janée DelColletti            Jeff McCormac            Woutje Swets         Elaine Della Santina         Bobbie Nelson
       Santa Cruz              Wells Fargo Home            Vanguard                  Main Street            Longacre Real
        Mortgage                   Mortgage                                          REALTORS®                 Estate




        Escrow Contribution                                                                  Thank You!
       Program Rolling Along
     Do you know what makes people          even $20! SCAOR will send your
  like Cecilia Crocker, Coldwell            buyer or seller a letter alerting them
  Banker and Sandy Kaplan, Santa            that a contribution was made on their
  Cruz Properties feel good at the          behalf by you.
  recent close of escrow? Filling out           For more information or to
  an Escrow Contribution Form so            download a form, go to www.
  that a portion of their commission is     scaorhf.com and click on Escrow
  donated to the Santa Cruz Association     Contribution Program or contact
  of REALTORS® Housing Foundation           Julie Ziemelis at (831) 464-2000 or
  to provide grants for low-income          julie@scaor.org. Thank you to both
  home buyers! They both enjoyed that       Sandy Kaplan and Cecilia Crocker
  feeling so much, they contributed         for their generosity!
  twice!
     Get the feeling! Contributions of
  any sum are welcome and appreciated,                                                     Thanks to everyone that participated in the 2nd annual
                                                                                           “A Taste of Santa Cruz,” on November 2, 2006.
                    Sandy Kaplan                           Cecelia
                    Santa Cruz Properties                  Goez-Crocker                    This event would not have be possible without our
                                                           Coldwell Banker
                                                                                           valuable volunteers, donors, and attendees.
8 December | Real Estate

TOSC…                                      Foundation to a new level,” Loree Doan      enough.”                                   Tiffany Zachmeier,
continued from page 1                      explained.                                     We would like to thank the “A Taste     Coast Commercial Bank
                                              “After very nearly 40 years of           of Santa Cruz” event taskforce:             More than $9,000 was brought in
    One hundred percent of the proceeds    volunteering in Santa Cruz County,             Co-Chair Barbara Dimitruk,            from the generosity of our corporate
from the event will go towards funding     working on this event makes my heart           First American Title                  and event sponsors. Thank you to our
housing grants for low-income home         soar. I look forward to 2007!” exclaimed      Co-Chair Loree Doan,                   Event Sponsors:
buyers in Santa Cruz County. The           Inez Pandolfi, Century 21 Arrowhead,           Santa Cruz Title                          Coastal Homes and Homes &
average grant the Housing Foundation       “A Taste of Santa Cruz” taskforce
                                                                                         Janée Del Colletti,                       Land Magazine
provides is $5,000 and can be used for     member.
closing costs. Last year’s “A Taste of        Attendee      Rodney      Fitzpatrick,     Santa Cruz Mortgage                      New Century Mortgage
Santa Cruz” raised $45,000 and almost      Vesta Strategies LLC, said, “It was a         Micah Fox,                               ReInfoLink
all of those monies have already gone to   wonderful evening, so much joy and            Keller Williams Realty
help families purchase homes in Santa      happiness was being spread at the event,                                               Kudos to our Corporate sponsors:
Cruz, Capitola, Aptos and Watsonville.                                                   Jeanne Hatch,
                                           everyone was smiling, the energy was                                                   GE Security
    Event co-chairs, Barbara Dimitruk,                                                   Century 21 Showcase REALTORS®
                                           contagious! The food provided by the
First American Title and Loree Doan,                                                     Jeff McCormac,                           Help U Sell Realty
                                           vendors was excellent. I can’t wait ‘til
Santa Cruz Title, who spent months         next year!”                                   Wells Fargo Home Mortgage                Santa Cruz Properties
planning the fundraiser, were thrilled        “The growth of this event in just one      Sue Meachen,                             Jañee DelColletti,
with the excitement and generosity the     year shows how much the real estate           Old Republic Title                       Santa Cruz Mortgage
event produced.                            community is dedicated to supporting
    “The success of the event would        low income families with grants to            Inez Pandolfi,                            Karon Properties
not have been realized without the         realize the dream of homeownership,”          Century 21 Arrowhead                     Kelley Trousdale,
tremendous dedicated commitment            Greg Turnquist, 2006 Chair of the Santa       Dimitri Timm,                            Century 21 Lad
and energy of our talented event           Cruz Association of REALTORS®                 First Net Mortgage
committee, which was made up of both       Housing Foundation stated. “The event
                                                                                         Greg Turnquist,
REALTORS® and affiliates working as         was an immense success and we just can
                                                                                         Santa Cruz Financial
a team to bring the SCAOR Housing          not thank all those that made it possible                                                                  See TOSC, Page 10
                                                                                                                                               December | Real Estate 9



                                                “It’s All About Perception”
    As we head into December, a               anyway?” Then they talk themselves out         Chris Rebele, Bailey Properties, said.        this person?
historically slow month for home sales,       of holding an open house, or checking          “I’ve recently seen several properties go         “I have been happily surprised with
many of you may be thinking its time to       out the listings on the market and calling     pending in the first week and some even        the number of phone calls we are getting
head off to a far off beach somewhere         their past clients for new business leads.     close over list price. Personally, I just     from sellers who are planning to put
and wait until February when the market       What happens? No new business. They            closed a deal that went over list price       their homes on the market within the
starts to pick up again to work the phones    have made their own reality occur.             with multiple offers.” When asked about       next few months,” said Paula Cochran,
and open houses again.                            “If you believe the market is terrible,    working on his pipeline, Chris stated         new Owner/Broker for the Help U Sell
    Well, according to Lauren Green,          then it is and if you believe the market is    that he makes weekly phone calls to past      Santa Cruz Properties office on Soquel
County Manager for Coldwell Banker            fantastic, it is,” Ms. Green and countless     clients, leads he has picked up, et cetera.   Drive. “I think people are realizing that
NRT Santa Cruz County, you’d be               other real estate veterans say. “It is what    Chris is upbeat and excited about the         even though home prices have ‘settled’
shutting off your sales pipeline for the      you make of it.”                               market and that rubs off on the people        somewhat, values are still holding strong
next three to six months.                         Incidentally, the Santa Cruz Sentinel      he talks to about real estate.                even after all the gloom and doom about
    “What you do now is what will             ran a story in the November 11th edition          Consider if you met a person who           the housing bubble. I counsel my sellers
generate business for the next three to six   using quotes from REALTORS® who                asked you how the market was and              to price their homes competitively and I
months. Right now is when you should          are having an exceptional fall. We             you said, “Well, it’s pretty terrible right   keep an upbeat attitude about the market
be working hard to fill your pipeline          have been hearing numerous members             now.” They would say, “Okay, now is           and my ability to help them get their
with business,” she explained. Many           tell us about multiple offer situations,       not the time I should consider buying or      homes sold.”
agents let their pipeline dribble or dry up   houses being on the market for only a          selling.” Now, if another agent spoke to          According to Ms. Cochran, she is
in the slower winter months. Ms. Green        few weeks and new buyers being picked          the same person and the agent said, “The      also seeing more activity among buyers
explains that right now agents should be      up at open houses. Clearly, the market         market? It’s great! Homes that are priced     who have been waiting to see if values
acting like it’s the first quarter.            is not terrible. In fact, interest rates are   correctly are being sold in only a few        would come down within their reach.
    Perception      is     reality.  Many     still favorable and there is plenty of         weeks and with the interest rates below       Some buyers have figured out that
REALTORS® have that little voice in           inventory for buyers to see to get them        7%, it’s a terrific time to buy. In fact,      they might have a better opportunity to
their heads saying, “Well, the media          excited about jumping back into the            many sellers are making concessions, so       negotiate now, rather than in the spring
tells me that the market is slowing and       market after a hiatus of not wanting           that dream home you have been thinking        market, which most people anticipate
therefore it MUST be a terrible market, so    to compete with escalating prices and          of buying may now be in your price            will be a more active market than we
why should I be out there killing myself      foam mouthed investors.                        range.” Who do you think is going to get      have had for the last six to nine months.
when there is no business to be had               “I am having one of my best months,”       some business from a conversation with            So, as you consider which attitude
                                                                                                                                           you are going to take about the housing
                                                                                                                                           market as the winter months approach
                Lauren Green                                  Chris Rebele                                   Paula Cochran                 and plan out your work schedule to keep
                Coldwell Banker                               Bailey Properties                              Help U Sell Santa             your pipeline full, we hope that 2007 is
                                                                                                             Cruz Properties               a terrific year for you!
                                                                                                                                                                    -- Julie Ziemelis
                                                                                                                                                        SCAOR Marketing Director
10 December | Real Estate

TOSC…                                     Countrywide Financial
continued from page 8                     David Lyng Real Estate
  Shelly Paine,                           Dion Vokos- Farmers Insurance
  Mortgage IT                             Elaine Della-Santina-The
  Santa Cruz Sentinel                     Buckholdt Financing Team
    The event could not have been the     Equity Preservation, Inc
success it was without the involvement    Financial Strategies
of the 34 booth sponsors. These real
                                          First American Title
estate and mortgage companies went
the extra mile in not only paying for a   First Net Mortgage
booth, but securing a restaurant (and     Home Loan Experts
for some a winery also), to donate
the food and beverages, or paying for     Jenna Hanecak-Network Alliance
it themselves, but also soliciting five    Real Estate
silent auction items for the event, as    Keller Williams Realty
well. The efforts of these individuals
                                          Lifestyles Real Estate, Inc.
and companies were the basis for the
event and we can not applaud them         McNair Real Property &
enough! Thank you!                        Investments
    Bailey Properties, Inc.               Monique Watkins, American
  Bank of America Mortgage                Dream Realty
  Bay Federal Credit Union                Monterey Bay Properties
  Blue Adobe Mortgage                     Old Republic Title
  Century 21 Showcase REALTORS®           Re/Max Real Estate Services
  Coast Commercial Bank                   Real Options Realty
  Coast Country Real Estate               Santa Cruz County Bank
  Coldwell Banker Residential             Santa Cruz Properties
  Brokerage-Aptos                         Santa Cruz Title
  Countryside Financial                   Showcase Staging
                                                                                                                                      December | Real Estate 11



                          Get Involved - Join A SCAOR Committee!
  2007 committees are forming                preparation of annual budget.                on legislative issues; and disseminate   call (831) 464-2000 to have one faxed
now and we invite you to join!                                                            information to the membership via the    to you. Or, email info@scaor.org with
   Do you like political action and want     Bylaws Committee                             monthly Legislative Watch publication    your contact information including
to get more involved in local issues and        Prepare     Bylaws     amendments         prepared by the committee and “Red       name, brokerage, telephone number
races? Then the Local Government             required by the National Association of      Alerts.”                                 and email, along with the name of the
Relations Committee would be a good          REALTORS® policies, or the California                                                 committee(s) you are interested in. Get
fit. Do you like to plan events and           Association of REALTORS® Model               Professional Standards Committee         involved, meet new people, do some
have fun networking? The Affiliate            Bylaws. (Committee appointed as                 Members of this committee are         internal marketing, have a great time
Committee is always looking for good         changes are needed)                          selected to serve on hearings panels     and make a difference!
help to plan the Annual Charity Golf                                                      as required to hear matters of alleged      Hurry, some committees have
                                             Education Taskforce                          unethical conduct by REALTOR®
Tournament and other networking                                                                                                    limited openings and are very popular,
                                                Provide knowledgeable advice and          members or to provide arbitration
events. Are you interested in affordable                                                                                           so submit your application today!
                                             suggestions to SCAOR staff in order          as requested. (Must have served on
housing and housing opportunities?           to create a comprehensive education
We are in the creation stage of a new                                                     Grievance Committee for two years,
                                             program for SCAOR members.                   or have training and experience for
committee if you would like to get
involved!                                                                                 consideration and approval by the
                                             Grievance Committee
   The following is a complete list of                                                    Board of Directors).
                                                Reviews and investigates complaints
SCAOR Committees:                            against Association members for alleged      Strategic Planning Committee
Affiliate Committee                           violation of the Code of Ethics and             Establish and prioritize strategic
   The Affiliate Committee plans and          Association Bylaws. (There is currently      objectives for the real estate trade
develops the annual golf tournament          a waiting list for this committee and only   organization business. Implement and
fund raiser, assists with the spring and     one from an office may be appointed to        monitor Association’s Strategic Plan.
fall open house events, and lends their      serve within a year, however, please let
                                             us know if you are interested!)                 If you’d like to know more about a
real-estate related knowledge, expertise                                                  committee, why not chat with a current
and experience in the real estate industry                                                member or the Chair of the 2006
to help create education forums related      Local Governmental Relations
                                             Committee                                    committee? You can find committee
to escrow, lending, etc.                                                                  rosters on the SCAOR website at
                                                Work with the Legislative Monitor
Budget & Finance Committee                   to review local issues and cover             www.scaor.org/html/committees.htm.
   Review the monthly financial reports       governmental meeting assignments;            Then, download an application at
of the Association’s operation; assist in    review positions taken by CAR and NAR        www.scaor.org/pdf/committeeapp.pdf,




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12 December | Real Estate



                            Let’s Top the Emerald Can!
                                             SCAOR Challenges Membership to           Drive bin in the entry way, drop off
                                         Out-donate Itself in Second Harvest          your canned food donations OR write a
                                         Food Bank’s Holiday Food Drive.              check! In fact, every dollar you donate
                                             Last February, Congressman Sam           during the Holiday Food Drive equates
                                         Farr was on hand to see the Santa Cruz       to three pounds of food! That’s enough
                                         Association of REALTORS® win an              to feed a family of four for dinner.
                                         award from Second Harvest Food Bank.             Serving 47,000 local community
                                         The event was the Food Bank’s 2005           members monthly through a network
                                         Food Drive Awards Reception at the           of 130 agencies and programs, Second
                                         Scotts Valley Senior Center. Holiday         Harvest Food Bank has an annual
                                         Food Drive Co-chairs, John Rossell,          distribution of over 5 million pounds
                                         CEO, Santa Cruz County Bank and              of food. Fifty percent of the clients that
                                         Chuck Comstock, City Manager, City           Second Harvest Food Bank serves are
                                         of Scotts Valley handed out awards to        children; they also feed seniors and
                                         many of the more than 500 food drive         the working poor. With administrative
                                         participants in recognition of their         expenses totaling less than five percent
                                         efforts to help fight hunger in Santa         of total annual revenues, Second
                                         Cruz County. SCAOR was presented             Harvest Food Bank is able to distribute
                                         an Emerald Can Award acknowledging           $9 worth of food for every $1 in
                                         the Association’s 2005 Holiday Food          donations they receive. Just think: as
                                         Drive accomplishment of collecting           little as $1 can help provide enough
                                         a total of 448 pounds of food or             food for five meals.
                                         cash equivalent. This great feat was             One great thing about giving to the
                                         remarkable, more than tripling the           Second Harvest Food Bank is that the
                                         Association’s 114 pounds raised in           food collected in Santa Cruz County
                                         2004.                                        stays here in our County! Just ask Tom
                                             This year, we’re looking to out-do       Brezsny of Monterey Bay Properties or
                                         that Emerald Can Award by increasing         Judy Brose of Century 21 Lad, both of
                                         our food collections again in 2006,          whom are recognized by Second Harvest
                                         and we’re calling on each of you,            Food Bank as important contributors to
                                         our members, to help us make this            the organization by being named in the
                                         difference. Here’s how we plan to            Second Harvest Food Bank Leadership
                                         reach this goal: each member of              Circle.
                                         our Association is challenged with               “The Santa Cruz Association of
                                         collecting one pound of non-perishable       REALTORS® has been involved
                                         food to donate to the Holiday Food           feeding the hungry since I started in
                                         Drive.                                       real estate in 1986. Second Harvest is a
                                             Now, this doesn’t sound like a big       well known and well loved organization
                                         deal, but we all know that we lead busy      supported by many REALTORS®,
                                         lives, and not every one of us will be       lenders, and title company employees
                                         able to make the December 29 deadline.       throughout the county. Their combined
                                         But, if you’re one of those members          generousity has helped Second Harvest
                                         who is totally dedicated to making this      meet and exceed the high goals set
                                         little bit of a difference... why not make   each year. I know we’re all proud
                                         a little bigger difference – cover your      to do a part in ending hunger in our
                                         fellow member and donate two pounds.         neighborhoods.” As a Second Harvest
                                         Or go crazy, and donate enough for not       Sponsor, Expansion Project Donor, and
                                         just yourself and the member to your         Development Volunteer in addition,
                                         left, but the member to your right, as       Judy knows how important Second
                                         well. If one out of three of you were to     Harvest Food Bank is to Santa Cruz
                                         collect three pounds of food to donate,      County.
                                         we’ll have done it – we’d increase our           This December, take up the SCAOR-
                                         2006 donations by nearly four times          Second Harvest Challenge to out-donate
                                         those of 2005!                               last year and thanks to you, hungry
                                             This is so easy! When you stop by the    children and families will get the food
                                         Association office to attend a meeting or     they need from local food pantries,
                                         pay your annual membership dues and          soup kitchens, churches and shelters.
                                         spy the Second Harvest Holiday Food          And knowing that will give you a very


                                                         Judy Brose                                   Tom Brezsny
                                                         Century 21 Lad                               Monterey Bay
                                                                                                      Properties
                                                                                                                                     December | Real Estate 13



        NAR Members Dedicate New Orleans Habitat Home
    Home is one of 54 Habitat homes       and member volunteers were on hand           associations is planning to sponsor and    of the New Orleans Area Habitat for
being funded and built by REALTORS®       to raise the walls on the house, which       build a new Habitat home in the Gulf       Humanity. “Their financial support
in Gulf Coast.                            is home to Tyisha Jackson and her two        Coast region, dubbed the REALTOR®          and community service are making
    November 9, 2006—(REALTOR®            daughters, Faith and Sanaa.                  Habitat Partnership for Gulf Coast         homeownership a reality for families
Magazine Online)—The National                 “REALTORS® are community                 Recovery program.                          throughout the Gulf Coast who have
Association of REALTORS® and New          builders and are dedicated to helping           Through the program, state              lost so much.”
Orleans Area Habitat for Humanity         all families get into homes,” says NAR       REALTOR® associations will raise           Construction Timeline
presented a New Orleans family with       President Thomas M. Stevens. “We             $70,000 to sponsor the construction           Construction of the first of the 54
the keys to a new Habitat house, during   are proud that Tyisha Jackson and            of each home. The REALTOR® Relief          planned REALTOR® Habitat houses
a dedication ceremony Tuesday. The        her two children now have a place of         Foundation — established to help           got under way in August. Many of the
home, at 2131 Mazant St. in the Upper     their own to call home. Through our          victims of disaster — is committing an     homes will be framed in communities
Ninth Ward, is one of 54 Habitat homes    partnership with Habitat for Humanity,       additional $5,000 toward each home.        across the country by REALTOR®
being funded and built by REALTORS®       we look forward to making the dream             So far, more than 40 state Realtor      volunteers and then packed into
in the Gulf Coast region.                 of homeownership come true for other         associations have pledged or raised the    shipping containers, and sent to the
    The ceremony was a prelude to         families in New Orleans and throughout       funds needed to build a Habitat home.      Gulf Coast for final construction.
the annual REALTORS® Conference           the Gulf Coast.”                             Through the project, NAR members              Others will be built on the ground
& Expo in New Orleans, Nov. 10-13.        Reaching Out                                 will contribute as much as $4 million      in the Gulf Coast region. Seven of the
More than 30,000 REALTORS® were               For the past five years, NAR and its      and volunteer their time and labor to      homes will be built in the Musicians’
expected to attend the annual meeting.    members have built a Habitat house           help build the homes.                      Village, a community for displaced
    The house on Mazant Street            in each of the cities hosting its annual        “NAR       and    its    REALTOR®       New Orleans families. All 54 homes
was funded and built by real estate       conference. This year, because of the        family continue to demonstrate their       will be completed by the end of 2007.
professionals in cooperation with the     devastation left behind by Hurricanes        outstanding commitment to helping
local Habitat for Humanity affiliate.      Katrina and Rita, each of the nation’s       families everywhere find a place to call
In early September, NAR leadership        54 state and territorial REALTOR®            home,” says Jim Pate, executive director



                             Adding Up the Difference REALTORS®
                                    Made in New Orleans
   There’s no way to measure the full     projects in the park will remain for         food groups for distribution.              up at the St. Joan of Arc School during
value of the hard work of NARdi Gras      future upkeep and maintenance.                  535: The number of students at          a day of activities that also included
attendees who have helped restore New        4: The number of houses framed by         De La Salle School who will have a         repainting a map of the United States on
Orleans this week. Nonetheless, a few     NAR volunteers above and beyond the          better learning environment thanks to      the blacktop of the school’s courtyard,
numbers will give you a sense of what’s   planned three in a Habitat for Humanity      volunteers’ efforts in painting areas of   among many painting projects.
been accomplished here in just a few      build in a single day -- November 7.         the school.                                   Those are some of the measurable
days.                                     This represents only a small portion of         3: The number of months ahead of        results of volunteer efforts during
   8,364: The number of hours NAR         members’ volunteer work with Habitat         schedule the Friends of the New Orleans    NARdi Gras. But the overall value can’t
members had spent in volunteer            for Humanity.                                Public Library have moved, due to the      be quantified. How do you put a value
activities through Saturday, November        100: the number of dollars worth of       contributions of NAR volunteers who        on providing a safe, clean, and healthy
11.                                       nutritious food provided for every NAR       sorted donated books for distribution to   learning environment for children in
   15,000: The number of dollars          volunteer hour with the Second Harvest       schools and literacy programs as well as   the city’s schools? Or restoring parks
NAR donated to purchase supplies and      Food Bank. Volunteers unloaded goods         the library’s weekly book sale to raise    where people can enjoy the peace and
equipment to help restore City Park.      from trucks, readied the food for sorting,   funds to rebuild and expand the library.   beauty of the area? Or putting displaced
The equipment used during volunteer       and then sorted the donated items into          20: The number of computers hooked      people back into houses they can call
                                                                                                                                  their own?
                                                                                                                                     There’s no way to measure all the
                                                                                                                                  contributions and generosity of NAR
                                                                                                                                  members who helped in so many
                                                                                                                                  ways. A big “thank you” to all who
                                                                                                                                  volunteered, from NAR and the people
                                                                                                                                  of New Orleans.
                                                                                                                                     NAR reported on the REALTOR®
                                                                                                                                  volunteers who dedicated a New
                                                                                                                                  Orleans home on Tuesday, November
                                                                                                                                  8, and helped build Habitat homes in
                                                                                                                                  the Musicians’ Village, a community
                                                                                                                                  in the Upper Ninth Ward conceived by
                                                                                                                                  New Orleans native musicians Harry
                                                                                                                                  Connick Jr. and Branford Marsalis for
                                                                                                                                  displaced New Orleans musicians and
                                                                                                                                  families.
                                                                                                                                     Source: “NARdi Gras Live Blog for
                                                                                                                                  the 2006 Realtors Conference & Expo”
                                                                                                                                  on the NAR website.
14 December | Real Estate

TOSC…                                        children the opportunity to grow up in
continued from page 10                       a home their family owns, and allow
                                             new residents to lay down roots in
   Unique Homes and Land                     Santa Cruz County and become part of
   Washington Mutual                         this community. We should all be very
                                             proud of this achievement!
   Wells Fargo Home Mortgage
                                                                -- Julie Ziemelis
   Also, thank you to Philip Tedesco                    SCAOR Marketing Director
and the SCAOR staff for helping plan,
implement, publicize and coordinate              To view additional pictures
the event.                                          from the event, go to
   For all of you who sponsored or            www.scaor.org/hf/html/tosc2006.htm
attended this event we thank you. Your
efforts will assist adults in achieving
the dream of homeownership, grant to


Education…                                   More!
continued from page 6                        April 13, 2007
                                             106 Strategies for Success
   • Generating Transactions
   • How Clients Select an Agent             May 11, 2007
   • Financial Goal Setting                  107 Technology Applications in Real
   • Business Practices in the Office         Estate
   • REALTOR® DOs & DON’Ts!                  June 8, 2007
   • Understanding Business Ethics           108 Listing, Pricing and Marketing         Presidents Message…
Day 2: Winning Tactics                       Properties                                 continued from page 3
Wednesday, January 17, 2007, 8AM-5PM         July 13, 2007
  • The Listing Agreement                                                               6 to 22 very dedicated members led by            Last, but certainly no less, is
                                             109 Residential Real Estate Financing                                                    Phil Tedesco, one of the most
  • Prospecting for Sellers                                                             Barbara Palmer, who has put new life
  • Getting the Listing                      August 10, 2007                            in this committee by focusing us on           dedicated, connected, hard- working,
  • Marketing the Listing                    110 Marketing, Financing & Managing        issues and working hand-in hand with          conscientious people I know. He spends
  • Open House Success                       Investment Properties                                                                    countless hours every week to make
                                                                                        the people who are involved to create
  • Consumer Buying Signals                  September 14, 2007                         wonderful outcomes.                           our Association run like a finely-oiled
  • Using the CMA                            111 Investment Property Analysis               The SCAOR Housing Foundation              machine. He is why we look so good.
  • Developing a Market Plan                                                            needs to celebrate their success this            I want to thank all of you again for
                                             October 12, 2007
  • Lender Guidelines                                                                                                                 the trust you put in me. I encourage each
                                             112      Environmental     Concerns,       past year. Greg Turnquist, Barbara
  • Closing the Deal                                                                                                                  of you to participate in our association
                                             Construction Overview and Land Use         Dimitruk, Loree Doan and the many
Day 3: Legal Issues and Contracts                                                       committee members put in hours of             on committees and in our Housing
Wednesday, January 24, 2007, 8am-5PM                                                    their time towards the success of the “A      Foundation as well as to take advantage
  • The C.A.R. Purchase Agreement                                                       Taste of Santa Cruz” was this year -- all     of the educational forums.
  • How to Write an Acceptable Offer         Affiliate Update…                           I can say is “WOW.”                              I also must thank our California
  • Presenting an Offer                      continued from page 3                                                                    Association of REALTORS® Directors
  • Multiple Offers                                                                         The Watsonville Association of
                                             even more money to help homebuyers         REALTORS® entered into an agreement           who bring back important information
  • Counter Offers
  • Transfer Disclosure Statement            in Santa Cruz County.                      with us this year to share several services   to our membership from the statewide
  • Agency Disclosure                           New memberships are also up this        with us including Education, LGR, and         business meetings held three times a
  • Residential Inspection Reports           year, for which I want to thank Dee        the Thursday Broker Open House tour.          year, and the agents who volunteer their
  • The Escrow Process                       Buckelew for all her hard work in              I would be remiss of I did not share      time to help train our new members at
  • Completing the Transaction               recruiting new affiliate members. I also    with you just what an incredible staff we     Orientations four times a year. We are
Graduate REALTOR®                            want to thank Linda Amador for her         have at the Association: Norma Milete         truly living our vision of “Creating
Institute (GRI)                              effort on the Affiliate Footnotes. And      has been untiring in her dedication to        Better REALTORS®” daily.
   Classes offered monthly at SCAOR          last but not least, I want to thank my     the membership and her support of our            I end with a favorite quote of mine
(see schedule below). Pre-registration is    Affiliate Committee co-chair, Dimitri       events, Karen Kirwan has brought many         which explains how our volunteer
required. Go to www.edesignations.com        Timm of FirstNet Mortgage, for all of      wonderful educational opportunities to        leadership enables our association to
or call toll-free (888) 785-4800.            his help and support this past year. His   our members of all skill levels. We also      run the way it does:
   The GRI program is designed to            attendance at committee meetings           have a new part-time marketing/media             “Being willing to change allows you
enhance REALTORS®’ knowledge of              was huge. As next year’s chair of the      staff member, Julie Ziemelis; if you          to move from a point of view to a viewing
real estate marketing and hone skills that                                              have not meet her yet go in and say hello.    point -- a higher, more expansive place
                                             Affiliate Committee, I know Dimitri
will set you apart from the competition.                                                                                              from which you can see both sides.”
                                             will be awesome!                           Julie is a ball of energy that focuses on
December 8, 2006                                Again, thank you everyone! Have a       our outside promotion of our wonderful        (Thomas Crum)
114 Essential Concepts of the C.A.R.         wonderful holiday season and a very        achievements in our community. Dawn              Happy holidays and I’ll see you in
Residential Purchase Agreement               successful 2007!                           Valentine still is working remotely and       the field…
January 26, 2007                                                                        is the reason my article makes it to you
100-101 Agency Relationships, Duties                                                    in the newsletter every month.
and Disclosures - Ethics, Professional                                                      Three more important members of
Conduct and Legal Aspects                                                               our Association team are Amy Ferrasci-
February 9, 2007                                             Shelly Paine               Harp, the great support for everyone;                         Bobbie Nelson
102-104 Trust Fund Management - Fair                         2006 SCAOR Affiliate        Leslie Flint, the voice answering the                         2006 SCAOR
Housing                                                      Committee Chairperson      phone when you call the association;                          President
March 9, 2007                                                (831) 212-0229             and our wonderful bookkeeper, Jennifer                        (831) 419-7253
105 Legal Issues, Disclosures and                            spaine@mortgageit.com      Shaw.                                                         bobbie@bobbienelson.com
                                                                                                                                                                          December | Real Estate 15



                             Save the Date!
            2007 Installation & Awards Dinner January 12th
    Get your cocktail dresses dry cleaned                   2007 Santa Cruz Association of REALTORS® Board Of Directors
and your party shoes ready to come
enjoy a festive evening! The Santa Cruz
Association of REALTORS® 2007
Installation & Awards Dinner honoring
incoming President Sandy Kaplan and
the 2007 Officers and Directors will be
held on Friday night, January 12th, at                  Sandy Kaplan                          Christa Shanaman                                      Lela Willet                            Bobbie Nelson
                                                    President ~ Santa Cruz Properties     President Elect ~ Coast Country Real Estate   Secretary/Treasurer ~ Unique Homes & Land    Ex-officio ~ Longacre Real Estate
the Cocoanut Grove.
    Mark your calendar and make sure               2007 Santa Cruz Association of REALTORS® Incoming Board Members
to register -- it’s the quickest way to find
out who won the Community Service
Award, who the Affiliate of the Year is,
and to be the first to congratulate the
other award winners and new Officers
and Directors.
    Plans are being finalized, but                   Candace Bradfield                               Inez Pandolfi                                    Katie Smith                         Sharolynn Ullestad
                                                           Premier Real Estate                      Century 21 Arrowhead                         David Lyng Real Estate                    Bailey Properties, Inc.
keep an eye on your email Inbox
(and make sure we have your correct           2007 Santa Cruz Association of REALTORS® Continuing Board Members
address by confirming with Leslie at
(831) 464-2000 or leslie@scaor.org) for
more information. Flyers will also be
faxed to brokerage offices and available
for pick-up at the Association office
and on the Association website.
                                                         Steven Allen                                Debra Frey                                   Frank O. May                          Lauren Spencer
                                                  Coldwell Banker Residential Brokerage         RE/MAX Real Estate Services                      Frank May & Associates             Coldwell Banker Residential Brokerage




      The Santa Cruz Association of REALTORS®
           Cordially Invites You to Attend their




    85th Annual Installation &
                       Awards Dinner Dance
                                Friday, January 12, 2007
                                         Cocoanut Grove Ballroom
                                   400 Beach Street, Santa Cruz, California


                                                            Honoring
                      Sandy Kaplan, 2007 President & the Incoming Officers & Directors


                         Santa Cruz Association             For more information, please call the Santa Cruz
                         of REALTORS, Inc.                   Association of REALTORS® at (831) 464-2000.
                                        ®




            REALTOR
                  ®
16 December | Real Estate




                                            The Best Keeps Getting Better.
                                  Bailey Properties is Proud to Introduce Our New Sales Management Team
  bailey pr o per ties . c o m




                                                    LORRAINE DONNER                                                  BILL THAYER
                                                    Scotts Valley Office                                              Santa Cruz Office
                                                    Lorraine received the Circle of Champions                        Bill joined Bailey Properties in 2002 and
                                                    Award from Bailey Properties in 2005 for                         has received numerous awards for listing
                                                    her achievements as top agent. A long time                       and sales production. He spent more than
                                                    resident of Santa Cruz County, she has                           20 years in sales and marketing for the high
                                                    20 plus years of negotiation and contract                        tech industry. Bill lived and worked for 5 years
                                                    experience. Lorraine is involved with the                        in Shanghal and Taiwan and as a result is
                                                    Seniors Advantage Real Estate Council,                           fluent in Mandarin Chinese.
                                                    Women’s Council of REALTORS® and the
                                                    Ben Lomond Business Association.


                                                    VICKY WILSON                                                     MARILYN JOHNSON
                                                    Soquel Office                                                     Aptos Office
                                                    Vicky has been an award winning Realtor                          Marilyn has been a Realtor with Bailey
                                                    with Bailey Properties for 22 years. She is                      Properties for 15 years, along with her
                                                    the Orientation Coach and Agent Mentor for                       husband Leland. As well as being a top
                                                    realtors who have recently joined our team.                      producer, she is a certified trainer and coach
                                                    An Aptos resident for more than 35 years,                        for Bailey’s training programs. A Santa Cruz
                                                    Vicky has her Senior Real Estate Specialist                      resident since 1978, she is a charter member
                                                    designation and is active in CASA (Court                         of Aptos Toastmasters. Marilyn has a SRES
                                                    Appointed Special Advocates for Children).                       (Senior Real Estate Specialist) designation
                                                                                                                     and is a certified Relocation Counselor.

                                 “These individuals reflect a total commiment to our associate’s success and the advancement of
                                 their careers.” ~ Paul & Robert Bailey


                                         Ready to take your Real Estate career to new levels?
                                                Do you have the resources you need?
                                 w REALTOR.com “Enhanced Listings”                                w Photo Open House Ads
                                   Featured on 100% of Our Listings                               w “Homefront” Color Ads on the Front
                                 w Exclusive “E-Navigator” Program                                  Page of Sunday’s Real Estate Section
                                 w Bailey “E-Flyer” on All New Listings                           w In House Coaching
                                 w Nationwide Referral Network                                    w R.E.A.L.™ Training
                                 These are some of the industry leading marketing tools offered to our associates at no charge!
                                                                                                       For further information please contact
                                                                                                           Robert Bailey at 831.688.7434
                                        Aptos                             Soquel                       Santa Cruz                       Scotts Valley
                                     831.688.7434                   831.464.3881                      831.426.4100                     831.438.2300
                                                Sales w Property Management w Vacation Rentals w Mortgage w Relocation

				
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