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					            marketing
          2011
rates / dates
stats / specs
Table of Contents

                                                                                                                Table of Contents
                           ■ About C.A.R......................................................................................................................................................3
                           ■ Integrated Marketing Solutions...........................................................................................................................4
                                                                  New!
                           ■ California Real Estate Magazine
                              ■   Editorial Calendar.....................................................................................................................................5
                              ■   Info, Ad Rates and Closing Dates............................................................................................................6, 7
                              ■   Advertorials...........................................................................................................................................8, 9
                              ■   Special Sections and Issues..................................................................................................................10
                              ■   Customized Marketing Opportunities...........................................................................................................11
                           ■ Webinars.....................................................................................................................................................12,13
                                              New!
                           ■ E-Media Solutions
                              ■                   New!
                                  E-Blasts...................................................................................................................................................14
                              ■   E-Mail Newsletters.......................................................................................................................................15
                           ■ Web Sites
                              ■   www.car.org...........................................................................................................................................16
                              ■                                New!
                                  zipForm 6® Professional.........................................................................................................................17
                              ■   ca.realtor.com.......................................................................................................................................18
                           ■ C.A.R. EXPO and Member Advantage Program......................................................................................19
                           ■ Advertiser List..........................................................................................................................................20
                           ■ Audience Demographics..........................................................................................................................21
                           ■ Specifications and Guidelines
                              ■   Print Display and Classifieds..................................................................................................................22, 23
                              ■   Advertorials..............................................................................................................................................24
                              ■   Online / E-Mail Newsletters..........................................................................................................................25
                              ■   Webinars / E-Blasts........................................................................................................................................26
                           ■ Advertising Policy.....................................................................................................................................27
                           ■ Contact Information....................................................................................................................Back Cover




                        “The team at C.A.R. is great to work with and has consistently provided
                        well-thought-out, effective advertising opportunities. I’m pleased to
                        report our most successful marketing campaign this year was carried
                        out through C.A.R., and we would encourage anyone looking for a strong
                        return to add C.A.R. to their mix.”          - Ashleah Wilson, director of advertising, Top Producer




                    2
                                                                                               General Information
About C.A.R.
           About C.A.R.
As a recognized pacesetter within the industry, the CALIFORNIA
ASSOCIATION OF REALTORS® (C.A.R.) is 175,000 members strong. Every
real estate professional in California with the REALTOR® designation is
a member of C.A.R.


C.A.R. offers a multitude of marketing channels for companies seeking
to promote their products and services to the California REALTOR®
community. This one-stop shop includes advertising opportunities in
our print publication, Web sites, and e-newsletters, as well as e-blasts,
webinar sponsorships, convention participation, custom media products,
and much more.


An integrated marketing campaign ensures that your message reaches
a broader audience and generates the greatest possible impact.




Nearly one-sixth of the nation’s REALTORS ® are C.A.R.
members.
                                                         Source: C.A.R. and NAR Research




C.A.R. is honored to have received awards of excellence from these
prestigious organizations:




                                                                                           3
Special Packages
                       NEW FOR 2011!
                                                                       Integrated Marketing
                                  Custom Media Portfolio                           Solutions
                         Your Product is unique. So is your brand. That’s why you need a relevant, targeted, and multi-pronged communication
                         strategy to effectively reach our audience and achieve the highest level of response from your advertising campaign.

                         Our comprehensive portfolio of integrated media products allows you to increase your marketing exposure across
                         mixed platforms at a fraction of the cost. Take advantage of our packaged solutions for the most cost-effective
                         and comprehensive answers to your marketing objectives.

                                          Platinum Package                                                  Gold Package
                         ► California Real Estate magazine                              ► California Real Estate magazine
                              ■   Full page, 4/color ad in 7 issues                          ■   Full page, 4/color ad in 8 issues
                                  ■    Includes Premium Positioning                          ■   Full-page Advertorial in 1 issue
                              ■   2-page Advertorial in 1 issue                              ■   Half-page ad in Broker/Manager section of
                              ■   Half-page ad in Broker/Manager section of                      1 issue
                                  1 issue
                                                                                       ► E-Blasts
                         ► E-Blasts
                                                                                            ■    2 issues delivered to entire membership
                              ■   4 issues delivered to entire membership
                         ► Webinar                                                      ► Webinar
                              ■   1 Event                                                    ■   1 Event
                              ■   Exclusive Sponsorship                                      ■   Bookend Sponsorship
                              ■   Includes pre- and post-event marketing
                                                                                        ► E-Mail Newsletter Ads
                         ► E-Mail Newsletter Ads                                             ■   First position Text ad; 6 issues
                              ■   First position Text ad; 12 issues                          ■   Run of e-letter text ad, 3 issues
                              ■   Run of e-letter text ad, 6 issues                          ■   120 x 600 Skyscraper; 6 issues
                              ■   120 x 600 Skyscraper; 12 issues
                                                                                        ► zipForm® 6 - Web site
                         ► zipForm 6 - Web site
                                      ®
                                                                                            ■    250,000 impressions
                              ■   500,000 impressions

                         ► www.car.org - Web site                                       ► www.car.org - Web site
                              ■   Premium positioned block ad, 12 months                     ■   Premium positioned block ad, 12 months
                              ■   Run of site block ad, 6 months                             ■   Run of site block ad, 3 months

                         ► CALIFORNIA REALTOR® EXPO 2011                               ► CALIFORNIA REALTOR® EXPO 2011
                              ■   10’ x 20’ Booth Space                                     ■    10’ x 10’ Booth Space

                         ► Platinum Package Cost                                        ► Gold Package Cost
                              ■   Package Value: $236,990                                    ■   Package Value: $134,930
                              ■   Your cost: $133,223                                        ■   Your cost: $98,738
                              ■   A 44% savings                                              ■   A 27% savings




                         California REALTORS® prefer California Real Estate magazine
                         to the national industry publication by a margin of 3 to 1.
                                                                                                            Source: Readex Independent Research




                   4
                                                                                                            California Real Estate Magazine
2011 Editorial Calendar
                                                             AD               AD
                 SCHEDULED                ISSUE                                               ISSUE
   ISSUE                                                   SPACE           MATERIALS
                  EDITORIAL               FOCUS                                               MAILS
                                                           CLOSES            DUE


                  Spotlight on
                                            Oh
               today’s trends for
 Jan/Feb      Business Plans and
                                            So             11/8/10          12/8/10           1/14/11
                                          Trendy
               Market Dynamics

                    Fraud
  March/         prevention,        Dollars and Sense:
                                                           1/13/11          2/14/11
                                    Are You Financially                                       3/15/11
   April         REOs, and
                 short sales             Literate?

                 Social Media,
               Cloud Computing,        Head in the
   May                              Clouds/Grounded          3/3              4/1               5/3
                   and Next
                Gen Marketing         in Technology

                Special Focus:
                                       Membership
   June/         Added Value
                                         With                4/7              5/11
                   of C.A.R.                                                                   6/14
    July                                Benefits
                 Membership

                Understanding           Consumer
              consumer behavior                              6/1              6/30              8/2
                                       Conundrums
  August        and delivering
                what they want               Annual Broker/Manager section included in this issue!
                  A guide to
September/
                 CALIFORNIA
2011 C.A.R.                            EXPO Guide            7/1              7/26             8/30
                  REALTOR®
EXPO Issue       EXPO 2011

                  A survey of
                                          Risky
  October        2011’s legal
                                         Business
                                                             8/1              8/24             10/4
                    pitfalls

                 Our year-end
                 retrospective      Year in Review and
 Nov/Dec           and 2012           Sneak Peeks
                                                             9/9             10/12             11/15
                    preview




                                                                                                        5
California Real Estate Magazine


                                                                                                         California Real Estate Magazine
                                                                              CIRCULATION AND AUDIENCE

                                         With distribution to more than one-sixth of the entire nation’s
                                         REALTORS®, California Real Estate reaches more than 175,000 real
                                         estate practitioners, including salespeople, brokers, office managers, top
                                         producers, appraisers, and transaction coordinators, with each issue.

                                                                                                         The Power of Print

                                         For more than 80 years, our award-winning flagship publication has
                                         been the leading information resource for real estate professionals,
                                         delivering the ONLY coverage of people, products, and trends affecting
                                         California’s real estate community.


                                                                               We Deliver Qualified Leads

                                         With the power to purchase and refer, REALTORS® determine which products and services meet their own needs
                                         and recommend those that will best serve their clients.




                                              California REALTORS® read California Real Estate magazine
                                              before any other real estate publication.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Source: Readex Independent Research




                                                                                                          Our Credentials

                                          Audited bi-annually by BPA International, the most recognized circulation study in the publication industry. Why is
                                          that important? Verification of circulation numbers ensures that your advertising dollars are being spent to deliver
                                          your message to the audience we promise.
                                                                                                                                                                                                                                                                                                                                                                   industry
                                                                                                                                                                                                                                                                                                                                                                            news |                                                  News, Info
                                                                                                                                                                                                                                                                                                                                                                 [ BUSi                                                                                  rmation
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                                                                                                                                                                                                                                                                                                                                                                                     oLS                                                                         & Ho              t Issues
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                                                                                                                                                                                                                                                          ProblEm > Fickle short
                                                                                                                                                                                                                                                          who walk in the middle
                                                                                                                                                                                                                                                                                   sale buyers
                                                                                                                                                                                                                                                                                 of a deal.                                                                  Business ps Mean
                                                               Challenges …




                                      Solved!
                                      Your Toughest Short Sale
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                                                                                                                                                                                                                                                           skin in the game and put
                                                                                                                                                                                                                                 takes a                                                                                                                   C.A.R.’s
                                                                                                                                                                                                        to the closing table                                                                                                                                            newest Sma

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                                                                                                                                                                          Getting distressed sales                                                                                    the property                                                    tion, Age
                                                                                                                                                                                                                                                           money for the right to buy
                                                                                                                                                                                                                               seller, and                                                                                                                                                rtphone                      of clients
                                                                                                                                                                                                includes not only the buyer,                                                                                                                                         ntNTou
                                                                                                                                                                                                                                                                                                                                                                                 ch™, is             applica-                        at no cost
                                                                                                                                                                       concentrated effort that

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                                                                                                                                                                                                                                   or lose                                          days.                                                                                                                                 AgentNTou
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       s
                                                                                                                                                                                                          else who stands to gain                                                                                                                                  app that
                                                                                                                                                                                                                                                                                                                                                                                 allows subs sumer-                                        ch™ is a subs            umer.
                                                                                                                                                                       REALTOR , but also everyone                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                [ GSE
                                                                                                                                                                                   ®
                                                                                                                                                                                                                             that they’re                                                                                                           share hou                                                        service for                            cription                                                                                                                                                                                                                                                                        nEwS
                                                                                                                                                                                                 deal. Because they know                                                                                                                                            sing tren                    cribers                              real esta
                                                                                                                                                                                                                                                                                                                                                                                                                                                  te professio -based
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ]
                                                                                                                                                                       money as a result of the                                                                                                                                                                                  ds, real                   to
                                                                                                                                                                                                     the full amount owed, it’s
                                                                                                                                                                                                                                 often the                                                                                                          and listin
                                                                                                                                                                                                                                                                                                                                                                  g informa                 estate advi              a one-time                                                                                                                                                ince the                                                                                                                                      Fannie
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             “Five StMae
                                                                                                                                                                                                                                                                                                                                                                                                                                       set-up fee                 nals, with
                                                                                                                                                                       not  going to walk away with                                                                                                                                                AgentNTou                    tion with                 ce,                                                                                                                                                                                  Gre
                                                                                                                                                                                                     who hold up the transaction.                                                                                                                                    ch™ featu               their clien            annual
                                                                                                                                                                                                                                                                                                                                                                                                                               subscrip                of $200
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    and an                                                                                                    more than at Recession bega
                                                                                                                                                                        second or third lien holders                                                                                                                                                                                                      ts.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Guides ep”
                                                                                                                                                                                                                                       who                                                                                                        from Inm                         res a daily                     subseque                 tion fee                                                                                                                                                30 mon                          n
                                                                                                                                                                                                       right now are the seconds,                                                                                                                                an                             new                            nt year                   of $99.                                                                                                             percent                               ths ago,                   they are
                                                                                                                                                                           “The biggest challenges                                                                                                                                               sellers, real News, tips for buye sfeed                                                                               Each                                                                                                                 of all adu                            55                      in bett
                                                                                                                                                                                  percent of what’s owed,
                                                                                                                                                                                                               but who are offered only                                                                                                                             estate term                    rs and
                                                                                                                                                                                                                                                                                                                                                                                                                   who regis
                                                                                                                                                                                                                                                                                                                                                                                                                                ter for a
                                                                                                                                                                                                                                                                                                                                                                                                                                              is $99.
                                                                                                                                                                                                                                                                                                                                                                                                                                                          REALTO ®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        RS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            force repo                       lts in the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              labor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Of those er shape.
                                                                                                                                                                        want 10                                                        Amy                                                                                                      mortgag                               inology,                    inar abou                    free, 30-m                                                                                                                                      rt that                                                            who say
                                                                                                                                                                                                      first mortgagors,” explains                                                                                                                            e rates,                            current                       t AgentN                      inute web                                                                                                      a peri od                          they suffe                   have lost                         their fam                                      >> Fannie
                                                                                                                                                                         $1,000 to $3,000 by the                                          in                                                              ®
                                                                                                                                                                                                                                                                                                             to steer                          educatio                     mortgag                              off the                      Touch™                        -                                                                                 reductio                        of une mpl                        red                        ground
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        during the ily finances                                            Mae rece
                                                                                                                                                                                                         with Keller Williams Realty                                             She advises REALTORS                                                       nal                         e calculat                           set-up fee.                   receive                                                                                                        n in pay                                 oym ent,                percent                                                                          leased thre                 ntly re-
                                                                                                                                                                         Coleman, broker-associate                             lien holder        Brokers, Southwest Region.                               to do the                           estate new videos, and curr                           ors,
                                                                                                                                                                                                                                                                                                                                                                                                                 available                     The app,                $50         AgentNTo                                                                  they beca                    or hours,                               a                    say it will
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        take at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        recessio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     n, 63                                  e “Five Step
                                                                                                                                                                                                  she dealt with a second                                                      and to inform their clients                                                    s. Subscrib                     ent real                        for And                         currentl            Foreclosu uch™, above;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           me invo                           or                           to recover.                             least thre                               offering                          ” guides
                                                                                                                                                                         Sacramento. Recently,                                offered only        clear of these “side deals,”                              secretly                          the app                          ers can pers                                               roid, Dro                       y                                                                                 time wor                    luntary                                                                                                  e years                                informati
                                                                                       despite the headaches                                                                                                                                                                  is that no money can flow                                                                                                         iTouch,                                                                                                                                                                               part-                                                                                                                                          on to curr
                                                                                                                                                                                                   settle the debt, but was                       same. “The bottom line
                                                                                                                                                                                                                                                                                                                                                            and                                onalize                     and iPad                     id™, iPho                            re Radar™,                                                                 kers, acco                                                                                                                                        homeow
                                                                                                                                                                         who wanted $10,000 to                                                                                                                                               house, and send neighborhoo                                                                                                                                  below.                                                                                                                                                 • About                                                               ners                       ent
                                                           getting these deals closed,
                                                                                                                                                                                                                                                                                                        included on                                                                                                                      , with a                      ne,                                                                                 Great Rec                    rding to                                                                                                                         ing the purc , those consider-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              21%
                                                                                                                                                                                                                                                                            Mehringer, “and must be                                                                                                            available                                                         real esta                                                                                                             The
                                       How some agents are
                                                                                                                                                                                                                                                                                                                                                                                              d, open                                                  BlackBe ®                                                                                                          ession at                                                                                           half of
                                                                                                                                                                         $4,000 by the first lien holder.                             “Does       outside of escrow,” says                                                                   as well
                                                                                                                                                                                                                                                                                                                                                              listing info
                                                                                                                                                                                                                                                                                                                                                                               rmation
                                                                                                                                                                                                                                                                                                                                                                                                                              by
                                                                                                                                                                                                                                                                                                                                                                                                               REALTO ® the end of                                 rry                     te forms,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       zipForm                                             a new surv                    30 Mon                                                             owners                        all hom                        and hom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           hase of a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        home,
                                                                                                                                                                                                          $6,000,” says Coleman.                                                                                                                        as brand                           to clients,                                                                           able for                         Mobile is                                                                            ths,                                                                (48 perc                      e-
                                                                                                                                                                            “That left us trying to find                                          the HUD-1.”                                                                                                                                                              RS do not                         summer                        purchase                                                                        ey by the                                                                                                                                                  eowners
                                       By Bridget McCrea                                                                                                                                                                         with it? It’s                                                                 holder                       the appl                    the open                                                                                        .                                in the App ® avail-                              search                                                                                           the valu                      ent) say                                                 at risk of
                                                                                                                                                                                                                                                                                   more than one junior lien                                                                                                                                need a Sma                                                                                                                                       Pew Re-                                                                                                                    default.




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                                                                                                                                                                                                     Does the buyer come in                           Mehringer says she’s seen                                                                          ication                     ing scre                 to subs                                                           store for                                                                              Center’s                                                                                          e of thei                                                  Each
                                                                                                                                                                         the seller come in with it?                                                                                                        or other                       logo and                   with a                   en of                     cribe to
                                                                                                                                                                                                                                                                                                                                                                                                                                        AgentNTou            rtphone                      $9.99. Sear                    le iTun                         Demogra                      Social                                                               declined                  r home                            a different guide focuses on
                                                                                                                                                                                                           In this specific case, Coleman                                       directly with the buyer                                                  other pers               photogr                    duct and                                                          zipForm                    ch for the              es
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       phic Tren                     and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Say they                                          during the                 has                                 topic and
                                                                                                                                                                         like putting together a puzzle.”                                          attempting to negotiate                                                                                                                   aph or                           ordering                  ch™. Pro-                        . Mor                          app calle                                                    ds Project.                                                          Of thos
                                                                                                                                                                                                       chipped in money to get
                                                                                                                                                                                                                                     the deal
                                                                                                                                                                                                                                                                               the senior lien holder’s
                                                                                                                                                                                                                                                                                                         knowledge.                       including                      onalized                           AgentNTou                                                          at www.zipf e information                          d                         This surv                                                                   are                                             recessio                      five tips.                     provides
                                                         urn back the clock                                                                                                                                                                                                                                                                                                           informa                                                  informa                                                                                                                                                                                                                e who say                       n.                            The guid
                                                                                                                                                                          says both buyer and seller                                               interested party without                                  for a set                    office; link
                                                                                                                                                                                                                                                                                                                                                          a map
                                                                                                                                                                                                                                                                                                                                                                       to the                   tion                        ch™ can                      tion for                            orm.com                 is available                       was con
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ey of 2,96                                      in better                      half (47                    this, near                      “Actions                  es include:
                                                                                                                                                                                                          lien holder.                                                         negotiated with the seller                                                                          REALTO ®                agentnto                       be foun                                                         /zfmobil                                                   ducted                7 adults                                                                   percent)                       ly                            to Take Befo
                                                         three years and you’d                                                                                            closed, and satisfy the second                                           One senior lien holder                                                                                 s enabling                           R ’s                    uch.com                        d at www                                                      e/.                                                         from May                                                                                          believe it                        ing a Hom                       re Buy-
                                                                                                                                                                                                              and it was time-consu
                                                                                                                                                                                                                                        ming
                                                                                                                                                                                                                                                                              agreed to give a maximum
                                                                                                                                                                                                                                                                                                            of $7,000                    e-mail, or                        consume                                                 .                                 .       Foreclosure                                                               to May
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    31, 2010                         11                  financial                     take thre
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      e to five                  will                               e,” “How
                                                                                                                                                                             “It didn’t happen overnight,                                           price, for example, and                                                                              refer the                      rs to call,                                                                                                                                                                                                                                                                                                                Counselo                    Hou
                                                          be hard pressed to                                                                                                                                                                                                                                                                                                                                                                                                                   radar™ iPho                                                                                                                                                                                                                        rs Can Help sing
                                                                                                                                                                                                                                           the                                                                                                                                                                                                                                                                                                                                   , on cellu                                                                                       years for
                                                                                                                                                                                                            who spent many hours on                                          who was     owed $150,000. Not happy                        menu opti                      REALTO ®                          zipForm®                                                              Foreclos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      and land
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   lar                shape now                        value to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    return to                    the
                                                                                                                                                                           and draining,” recalls Coleman,                        a favorable       to a junior lien holder                                      about                                  on allow                      R ; and
                                                                                                                                                                                                                                                                                                                                                                                                  a                      Mobile Edit                                                      ureRadar               ne App                                             line
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     study foun telephones. The                                                                       levels, and               pre-rece                          “Protect                       ,” and
                                                                                                                                                                                                                                                                                  latter approached the buyer                                                         ing the
                                                          find a real estate agent                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  than bef
                                                                                                                                                                                                                                                                                                                                        to add                                                                                                                                                                                                                                                                                                                                                                                   Yourself
                                                                                                                                                                                                    agent trying to work out                        with the small payoff, the                                                                       persona                      REALTO ®                   zipForm                        ion                            ed a new                   ™ recently                                                                                                                                                       39 percent            ssion                                          from Mor
                                                                                                                                                                           phone with the buyer’s                                            to                                                                get the                                           lized link                    R                          Mobile                                                         agreeme                    announc-                                           d Ame                                                        ore                                                                           gage Mod                                t-
                                                                                                                                                                                                                 it’s doable; you just have                                           (outside of escrow) to                           links to                                                         extensio                       for iPho                                                     nt to prov                                       porting                      ricans
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 the recess                          will take                        expect it                                  ification
                                                          in California who was
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          members
                                                                                                                                                                           deal. “In most of these situations,                                      paying an additional $5,000                                                                    the IDX                       s, inclu                           n of your                      ne™ is                                                                                                        a new                           re-                                                               six year                                      the guid                    Scams.”
                                                                                                                                                                                                           at it.”                                                                                                                    site. Onc                 search on
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Find
                                                                                                                                                                           stick it out and keep working                                                                                                                                           e subscrib                                                                                                                                                                                                      balance                                             began.                                                                                   com/kb/
                                                          spending most of her
                                                                                                                                                                                                                                                    deal closed.                                                                                                                                                        ine vers                    6 Profes-                         extended                         pricing                                                                                                                                           o percent                                             index?pa                   e.
                                                                                                                                                                                                                                                                                  be “no,” according to Mehringer.                   provide                      ed, REA                              allows you                    ion) acco                          Foreclos                   trial peri                                      many repo                    sheet, with                                                        sponden                              of re-                                             ge=home
                                                                                                                                                                                                                                                       The answer should always                                know                             the app
                                                                                                                                                                                                                                                                                                                                                             to an unli
                                                                                                                                                                                                                                                                                                                                                                               LTORS ®
                                                                                                                                                                                                                                                                                                                                                                                            can                       to keep imp                   unt                             ureRadar                    od on                                               rting it                                                                                     ts say they                                   fivesteps
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              .                         &c=
                                                                                                                                                                                                                                                                                  The senior lien holder must                                                                                                                          ortant tran that                                                                                                                                                                                                                         expect thei
                                                           time handling short                                                                                                                                                                                                                                                                                                                        informa                                                                                   ™ serv                      the                   several year                    will take                                                       persona
                                                                                                                                                                           Deals on the Side                              unethical                 “This situation can’t happen.                         deal,” she
                                                                                                                                                                                                                                                                                                                                                                             mited num
                                                                                                                                                                                                                                                                                                                                                                                            ber                  tion read                            saction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Foreclos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ureRadar               ice, inclu                                              s, at a min                                                                                 l financia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             l situation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 r
                                                                                                                                                                                                    can sometimes lead to                                                     flowing in and out of the                                                                                                                         ily                                                            ™’s new                    ding                   finances                         imum, for                                                      improve
                                                                   “Traditional”                                                                                             Multiple lien holders                                                  about every dollar that’s
                                                                                                                                                                                                                                                                                                                                                                                                     industry’
                                                                                                                                                                                                                                                                                                                                                                                                                  s first mob accessible. The                          cation. The                                                                             and hou                                                                                          in the com                    to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              HUD’s “Fi
                                        sales and foreclosures.                                                                                                                                                               of the                                                                     all times.”                                                                                                                                                                   first distr          iPhone                                                                                  their fam
                                                                                                                                                                                                                                                                              be on guard about this at                                                                                                                                                                                                                                                                    se values                                                                                           ing year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Look” Prorst
                                                                                                                                                                                                 exchange of money “outside                                                                                                                                                                                                       ile appl                             on the mar                  essed-pr           appli-                    findings                                                            ily                             To read                               .
                                                                                                                                                                           practices, namely the                                                     says. “REALTORS must                                                                                                                                                                                                                                                                                                                                                     The Grea
                                                                                                                                                                                                                                                                       ®
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            to recover.
                                                                      name of                                                                                                                                                                                                                                                                                                                                                                   ication                                                                                                      include:                                                                                                 the full
                                        real estate deals were the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               operty app
                                                                                                                                                                                                    Kathy Mehringer, director
                                                                                                                                                                                                                              of risk                                                                                                                                                                                                                      for                        ket, it allow                                                • About half                                                  Key                         t Recessio                             report,
                                                                        very little
                                                                                                                                                                           HUD-1 statement,” says                        Residential                 Continued on page 28                                                                                                                                                                                            the statu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  s of a fore        s users to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   review                                              the pub
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             the Pew
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             n at 30
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Months,                                      gram
                                        the game at the time, with
                                                                                                                                                                                                   for Coldwell Banker                                                                                                                                                                                                                                              update thei                closure                                       they are                              lic (48 perc                              Demogra                                                   visit               >> Nonprofi
                                                                                                                                                                           management training                                                                                                                                                                                                                                                                                      r distresse           property                                          in worse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         financia                      ent) say                           phic Tren Center Social
                                                                    and outs of                                                                                                                                                                                                                                                                                                                                                                                                                                        and                   before the                                                                                                                                                                      t groups
                                        thought given to the ins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   analysis                      d-proper                                                      recessio               l shape                               http ://p                     ds Proj                      and                 and loca                       and state
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 from thei                   ty tracking                                                  n began;                  now than                              ews ocia                     ect Web                                         l governm
                                                                      es. • Times                                                                                                                                                                                                                                                                                                                                                                                  applicati                 r mobile                                                                                     21 percent                        how-the                   ltre nds                        site:               pating in                   ents part
                                         selling distressed properti
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                on mak                     device.                                                                                                                      -great-re                  .org /pu                                             the Depa                   ici-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  propertie                 es info                  The                                                                                      say          in-amer                 cession-                    bs/759/                   Housing                     rtment of
                                                                       er 2009 (the                                                                                                                                                                                                                                                                                                                                                                                             s in all                rmation                                                                                                                       ica.                       has-cha                                              and Urba
                                         have changed. In Decemb
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       newscan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 including                 stages                     on                                                                                                                                                    nged-life                   ment’s (HUD                 n Develop-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         -
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   daily auct of foreclosure,                                                                                                                                                                                                              ’s) Neighbor
                                         most recent numbers       available), C.A.R.                                                                                                                                                                                 possible short sale                                                                                                                                                                       available                                                                                                                                                                                                                               Stabilizat                          hood
                                                                      distressed                                                                                             one                              When lenders are unrespon
                                                                                                                                                                                                                                            sive to her calls about
                                                                                                                                                                                                                                                                     Gold in Plumas Lake,                                                                                                                                                                       The Fore
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               to users
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         anywhere
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ion sche
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 dules,                                                                      will look                                                                                                 receive pref
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ion Prog
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ram will
                                         reported that the ratio of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      , at any time                         Business Briefs                                              like or if the                                                                                                  erential
                                                                                                                                                                                                                                           , REALTOR , RE/MAX                                                                                                                                                                                                                  closureR
                                                                                                                                                                                                                                                       ®                                                                                                                                                                                                                                                                                                                                                                                                                                                                             oppor-
                                                                                                                                                                             Well-                                                                                                                                                                                                                                                                                                                                                                          & Bottom-line                   structure                      infra-                                                                     tunity to
                                                                                                                                                                                                            negotiations, Carla Wilcoxen
                                                                                                                                                                                                                                                                                                                                                                                                                                                               free to                   adar™ iPho                    .                                                                                                                                                                                           purchase
                                                                    heavily tilted                                                                                                                                                                                that person works, knowing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Boosters                        that was                          language
                                          sales to total sales was
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Foreclos                     ne app                                                                            the HVCC                    created by                                                                    the agen                     REOs from
                                                                                                                                                                                                                                     the office building where                                                                                                                                                                                                 and is avai             ureRadar                     is                                                                                    (i.e.,                                         and Span                                                 cy’s inve
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ish-lan-
                                                                                                                                                                             placed                         starts “calling around”                                                                                                                                                                                                                                                                ™ subscrib                                                                             use of appr the increased                         guage—fr
                                                                                                                                                                                                                                                                    are in sequential order.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ntory. The
                                                                      Solano County                                                                                                                                                                                                                                                                                                                                                                                             lable for                                                  The Dodd-Fr                                                                                                 om which                                     program,
                                          toward distressed sales.                                                                                                                                                                    have phone numbers that                                                                                                                                                                                                 the App                       downloa               ers                                                                                      aisal man                       updates,                  it sends                                     calle
                                                                                                                                                                                                            that large firms usually                                                                                                                                                                                                                                       le iTunes                   d through                          Cheat She ank Act: A                           compani                        agement                       such                                          grants thes d “First Look,”
                                                                     percent, for                                                                                                                                                                                    I’ll try dialing 5606 and                                                                                                                                                                                                                                            >> Buried et
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      es) will                            ment’s Sum as the depart-
                                          took the top spot at 76                                                                                                            Call                                                       extension is 5607, then
                                                                                                                                                                                                                                                                                                                                                                                                                                                             special C.A                 store. Thro                                                                                     want to unde remain. If you                                                                                                e organiza
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ugh the                                                                                                                                         mer 2010                                  the oppo                         tions
                                                                                                                                                                                                               “If I know their person’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              .R. mem
                                                                                                                                                                                                                                                                    successfully, and on more                                                                                                                                                                                                                                                                                           Frank Wall rstand the Dodd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        within the                                                                        Estate Upda                 Real                                     rtunity to
                                                                            came in                                                                                                                                                                                                                                                                                                                                                                         C.A.R.                      ber-pricing
                                          example, while Marin County
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Frank Wall                   Dodd-                                                                              te. See follo                                                          purchase
                                                                                                                                                                                                                                      who has used the strategy                                                                                                                                                                                                           members                       disc                                                                                            Street Refo               -      @ca_dre_                                                 REO prop
                                                                                                                                                                                                             5605,” says Wilcoxen,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Street Refo
                                                                                                                                                                                                                                                                                                                                                                                                                                                            Foreclos                     who purc ount,                                  Consume                      rm and           Consume
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     r Protection rm and                            esp and follo w                                            ertie
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 period from s during the
                                                                          who have                                                                                                                                                                                                                                                                                                                                                                                      ureRadar
                                           at 25 percent. REALTORS
                                                                        ®                                                                                                                                                                                                                                                                                                                                                                                                                               hase a                                       r Prote                                                                             DRE_Real                     w@
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ™                                                  4173) is langu ction Act (HR                  4173), but                       Act                         Estate.                                                         conveyan
                                                                                                                                                                                                                                                                                                                                                                                                                                                           receive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       a 10-perce subscription will                                                                                                  want a Cliffs (HR
                                                                                                                                                                                                             than one occasion.                                            department,” says                                                                                                                                                                                                                                                             age that                                                                                                                               property                          ce of the
                                                                       the ins and                                                                                                                                                          on the phone in the same
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     version of                        Notes                                                                                  to 14 days
                                           educated themselves on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       regulator                     requires
                                                                                                                                                                                                                                                                                                                                                                                                                                                          subscrip                    nt discoun                                                                                                     the tome                          Jumbo Loa                                                are listed                   , when they
                                                                                                                                                                                                               “When I can get someone                                                                                    6                                                                                                                                                                                                                         s to
                                                                                                                                                                                                                                                                                         call, and                                                                                                                                                                    tion and                                                         praisal inde create new ap-                   www.mof                      , visit
                                                                                                                                                                                                                                                          to pay attention to my                                                                                                                                                                                                  an extended t on the                                                                                                                                 >> Good news ns Return
                                                                                                                                                                                                                                                                                                                              CALIF                                                                                                                                                                                                                                                                                                                                                                           per
                                                                             take short
                                                                                                                                                                                                                                                                                                                                    ORNIA                                                                                                                                                                                                                                                          o.com/files                                                                                 “First Look HUD procedures.
                                           outs of the distressed market                                                                                                                                                                 get a manager                                                                                       REAL                                                                                                        of seven                                                                                     pendence                      Images/S                       /Uploads
                                                                                                                                                                                                             Wilcoxen, “I can probably
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  trial peri                          tions with
                                                                                                                                                                                                                                                                       short sale negotiations.”
                                                                                                                                                                                                                                                                                                                                                      E S TAT                                                                                                           days. To                                                                                  regula-                                                                               . According                                           ” buyers
                                                                                                                                                                                                                                                                                                                                                                E • SE
                                                                                                                                                                                                                                                                                                                                                                          P TE M B                                                                                                                            od                                   in                                             ummaryD                      / to a                                                        receive a                      also will
                                                                           four of them                                                                                                                                                     I need to talk to for the                                                                                                                                                                                                                                                                occurs, the 90 days. When this
                                                                                                                                                                                                                                                                                                                                                                                   ER 201                                                               discoun                       receive                                                                                      Act.pdf.                      oddFrank                  recent articl
                                           sales snafus in stride. Here,
                                                                                                                                                                                                                                                                                                                                                                                           0                                                                       t, visit                      the C.A                                                                                                                                                 e on CNBC                                          10-perce
                                                                                                                                                                                                              help track down the person                                                                                                                                                                                                                                          www.fore                   .R.                                     Hom                                                                             jumbo loans                                                                          nt discount
                                                                                                                                                                                                                                                                                                                                                                                                                                                       com/CA                                                                        Code of Cond e Valuation                                                                                      are reemergin ,                          off of the
                                                                             es in that                                                                                                                                                                                                                                                                                                                                                                             R.                        closurer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  DRE Twitters                                      article repor                                                           appraised
                                            discuss their biggest challeng
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         adar.                                         uct or HVC                                                                                                    g. The                 program                         value. The
                                                                                                                                                                                                              —Bridget McCrea                                                                              E             21                                                                                                                                                                                                         sunset.          How           C will
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          >> The Calif       en Españo jumbo at aroun
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ts the 30-ye
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ar fixed                                           is effe   ctive thro
                                                                                                                                                                                                                                                                                 O R N I A R E A L E S TAT                                                                                                                                                                                                                                    what the ever, it is unclear
                                                               to work through them:                                                                                                                                                                                M A RC H /A P R I L 2 0 1 0
                                                                                                                                                                                                                                                                                                • CALIF
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         l Bankate.c         d 5.50 perce                                      May 31, 2013                   ugh
                                            market, and how                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           new regu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              lations                     of Real Estat ornia Department               om,                nt on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            of America’ and notes that Bank
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           .
                                                                                                                                                / rogerchouinard.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Twitter acco e now has two                     s applicatio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      unts—En              fundings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     for jumbo ns and


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          [
                                                                                                              Illustration by Roger Chouinard
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               glish-
                                                                           M A RC H /A P R I L 2 0 1 0                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     percent from         loans rose
                                                       R E A L E S TAT E •                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  10                                 TALK BACK



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ]
                                         20 CALIFORNIA                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    May to June.                                         comments ! We’d love
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              types of about this issue hear your
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             you’d like articles and subjec and the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Send themto read in upcom ts that
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        to paulah        ing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              S E P TE M                                          @car.org. issues:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           BER 20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  10 • C
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ALIF    ORNIA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            REAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     E S TAT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               E 7




                                  6
                                                                                                                                                          California Real Estate Magazine
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                                                                                                                                                      7
California Real Estate Magazine

                                                                                                                                                                                                                                                                                                                                               Advertorials
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                                      California Real Estate magazine advertorials are an effective platform to expand your reach and deliver your
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                                                                                                                                                                                                                                                                                                                         onse ve- dionulpu                             alit vent ea facidunt
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                                                                                                                                                                                                                                                                                         ea ad ea feui eu                                  em erciliquat. orperaes



                                      your company’s products and services in this unique
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                                                                                                                                                                                                                                                                                                                                                                consed min ut lor                           tat.

                                                                                                                                                                                                                                                                                                                                                                                                                                              I gained wisdom.
                                                                                                                                                                                                                                                                                                                                                                                        alit, quat prat wis
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                                                                                                                                                                                                                                                                                 utat atumsandre
                                                                                                                                                                                                                                                            nulla faci ea con
                                                                                                                                                                                                                                                                                   enim venim zzrit
                                                                                                                                                                                                                                                                                                         mod tatum        This is the first
                                                                                                                                                                                                                                                                                                                                              designation
                                      editorial-like environment by adding an advertorial
                                                                                                                                                                                                                                                            ullutpat nim zzrit                           wisl ea aut
                                                                                                                                                                                                                                                                                   nummodio consent
                                                                                                                                                                                                                                                                                                                          that I feel serv
                                                                                                                                                                                                                                                           uamcor aut praesed
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                                                                                                                                                                                                                                                          quamet, ver sum
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                                                                                                                                                                                                                                                                                   ad ex ea alit utpat.
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                                                                                                                                                                                                                                                                                                           Gait inim
                                                                                                                                                                                                                                                                                                                    do-
                                                                                                                                                                                                                                                                                                                          daily basis. Grea
                                                                                                                                                                                                                                                                                                                                           es me on a                                                                                         I gained a friend.
                                                                                                                                                                                                                                                                                  do commy nit atet                                         t job!
                                                                                                                                                                                                                                                                                                                                                                                                                                              I built my business.
                                                                                                                                                                                                                                                          cipit niscin hendre                                adipsus-
                                                                                                                                                                                                                                                                                  molorper sequati


                                      to your campaign schedule.
                                                                                                                                                                                                                                                          nosto ea core min                              niametum
                                                                                                                                                                                                                                                                                    hendre commod                                         - Dorothy Zimme
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                                                                                                                                                                                                                                                                                                                                       illa feugait vel iriustrud
                                                                                                                                                                                                                                                                                                                                                                             RS , Moorestown,
                                                                                                                                                                                                                                                                                                                                                                                                       NJ                                     I became a hero.
                                                                                                                                                                                                                                                        iureet, consequipit                          alit velit lummod                                                  modiat dolobore
                                                                                                                                                                                                                                                                                                                            iam aessecte delit,
                                                                                                                                                                                                                                                                                                                                                                                                                                              I grew my network.
                                                                                                                                                                                                                                                                                  vulla core eliquam                                                      quatum                              doloree tuer-
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                                                                                                                                                                                                                                                      nis ex ea acil illandi                                   diamet, vole- magnismvulla feugiam, suscipit, si tat. Oborper


                                                                                 Two-page Spread Advertorial
                                                                                                                                                                                                                                                      vullamet nulla facidunt
                                                                                                                                                                                                                                                                                  onsequat ipsusci
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                                                                                                                                                                                                                                                                                                                                                                                                  o dolore
                                                                                                                                                                                                                                                                                                                                                                                                                      What will you gain
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                                                                                                                                                                                                                                                                                                                                                                veliquat, vel ulla                  venibh                               by becoming an
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                                                                                                                                                                                                                                                                                                                                                                  er
                                                                                                                                                                                                                                                                                                                                                                                       faccum delessed
                                                                                                                                                                                                                                                                                                                                    alis eriuscinci te erostrud illamco nullaor sectet la feuis
                                                                                                                                                                                                                                                                                                                                                                                                                      Seniors Real Estate               SRES®?
                                                                                                                                                                                                                                                                                                                                                                                                                                          Specialists gain access
                                                                                                                                                                                                                                                                                                                                                                                                                      designees, customi                          to
                                                                                                                                                                                                                                                                                                                                                                                                                                         zable marketing material a network of over 16,000
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                                                                                                                                                                                                                                                                           in et lummod tionulluta                                  dipis dignim dipit
                                                                                                                                                                                                                                                     el utate dolent la                                     t, commy nim                                  vent veratisl er augue iuscilis nullum                     business partners                            s, social networking,
                                                                                                                                                                                                                                                                            consequ iscilit lum                                    veniam, sectem atuercin                            do odolobore tin                                 , and so much more.                              powerful
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                                                                                           Includes a full-page 4-color ad
                                                                                                                                                                                                                                                    laoreetuer alis nulla                                 niation ulluptat                                         san heniat. Cum                                                         is over 50. Underst                         st group of
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                                                                                                                                                                                                                                                                              blandre facilla facilla
                                                                                                                                                                                                                                                                                                        tionsenibh esed
                                                                                                                                                                                                                                                                                                                                 Ed magnisi.                           nit pratin enim il                                                                                                                         REALTOR® Expo
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                                                                                                                                                                                                                                                                                     t nim zzrit verilisi                        Uguerit ad                                                                                                visit seniorsrealesta
                                                                                                                                                                                                                                                                                                             tisci bla feu exeriusto dolorpe rcilit nonsequam quamco                                                                                             te.com/REALTOR.
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                                                                                                                                                                                                                                                                                                                                                                                                 adiam,
                                                                                                                                                                                                                                                                                                                 COmPAnY PrOFiLe
                                                                                                                                                                                                                                                                                                                                                                                                                                   REBAC is a proud
                                                                                                                                                                                                                                                                                                                                                                                                                                                     partner
                                                                                                                                                                                                                                                                                                                                                                                                                                   receive a 10% discount in NAR’s REALTOR Benefits® Program.
                                                                                                                                                                                                                                                                                                                                                                                                                                                          on REALTOR® University                 NAR members
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 online courses owned
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      by REBAC.




                                      In an un-aided survey, 8 out of 10 C.A.R. members named
                                      California Real Estate magazine a membership benefit
                                      they value most.                                                                                                                                                                                                                                                                                                                                            Source: C.A.R. 2010 Membership Study




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                                                           What will you




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                                                                                                                                                                                                                                                                     need you.
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                                                                                                                                                                                                        -
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                                                                              vel ulputpat, qui                                             ulluptat laoreetuer enim il ulpute consendio
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                                                                                                                        velesse quisit          eugue erilit praes                           ci blandre
                                                                                                       sequamconse                                                     min velenim zzrius
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                                                                                                    e do core diam                          lutpa tionsenibh                    nosto duipsum
                                                                               veraese tem dolor ad ea feui eu faccummy num- facilla facilla feu feuis euis                                             c.
                                                                                                   ea                                inis                                        quat, conum verius
                                                                               quatueros nit iure                   odit lore facil                          t alisissis adit,        feu feugait euipit
                                                                                                  it nullaortis do                           et amet nulpu
                                                                                                                                                                   verilisi tisci bla
                                                                               sandre ea feuga                                               nciliquat nim zzrit
                                                                                nonulla metueros.

                                                                               Susto duis acil
                                                                               dre mod tatum
                                                                                                 utat atumsan-
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                                                                                                                                                                                                                                                                      California Real Estate magazine advertorials
                                                                                                    zzrit wisl ea
                                                                               con enim venim zzrit num-
                                                                                aut ullutpat
                                                                                modio consent
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                                                                                                                                                                                                                                                                      demand results because they look and read like
                                                                                cor aut praes

                                                                                                                                                                                                                                                                      our editorial while conforming to the same strict
                                                                                                          odolup-
                                                                                 velest rud dolortio              .
                                                                                                   ea alit utpat
                                                                                 tatum ad ex
                                                                                                     et, ver sum
                                                                                 Gait inim quam
                                                                                                    atet adipsus-

                                                                                                                                                                                                                                                                      guidelines, encouraging your prospective clients to
                                                                                  do commy nit          re molor-
                                                                                                  hend                                                                        ent the largest
                                                                                                                                                                                               and
                                                                                  cipit niscin
                                                                                  per sequati    niametum nosto                                             Boomers repres
                                                                                                                                                                                of buyers in the
                                                                                                      re commodo                                            wealthiest group
                                                                                   ea core min hend 78 million
                                                                                                                                                                                                  tes
                                                                                                                                                                             stand what motiva


                                                                                                                                                                                                                                                                      read on. After you submit your copy to us, the Editor
                                                                                                                                                            country. Under
                                                                                   cor aliquat,                 s are                                                              t and know how
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                                                                                                                                                             to                  ® designation.

                                                                                                 dunt dit                                                    earning an SRES
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                                                                                                                                                                                                                                                                      will discuss any recommended changes to ensure
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                                                                                    aliquis dolortisse                                                        Visit sres.org or                     NAR
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                                                                                                                                                                                                                                                                      the final product meets our advertorial guidelines.
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                                                                                    te et alit irilit,
                                                                                                        Is alit velit lum-
                                                                                    dre consed tat.                       t
                                                                                                         t, consequipi
                                                                                                                                                                                                                 SM
                                                                                                                                                                                                REALTOR Benefits
                                                                                     modiam iuree             eum ipsum
                                                                                                                                                                                 Through NAR’s
                                                                                                                                                                                                members receive
                                                                                                                                                                                                                special

                                                                                           core eliquam
                                                                                                                                                                                 Program, NAR                  on.
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                                                                                                                                                         Le
                                                                                                                                           COmPAnY PrOFi


                                                                                                                                                                                                                                                                      Full-page Advertorial
                                                                                                                                                                                                                                                                                    Includes a 1/3-page 4-color ad




                                  8
                                                                                                                                                            California Real Estate Magazine
Advertorial Rates / Dates
                       2011 ADVERTORIAL RATES

Advertorials                         1x             3x            6x              8x

2-page Spread                 $17,040         $15,480      $14,400         $13,380

Full Page                        9,480            8,580       8,010           7,440



                2011 ADVERTORIAL CLOSING DATES

 Issue                             Space Closing          Copy Due          Issue Mails

Jan/Feb                              Oct 26 '10           Nov 23 '10        Jan 14

March/April                               Jan 4            Jan 29           Mar 15

May                                    Feb 17              Mar 18           May 3

June/July                              Mar 25              Apr 29           June 14

August                                 May 18              June 16          Aug 2

Sept/EXPO                             June 17              July 14          Aug 30

October                                July 19             Aug 20           Oct 4

Nov/Dec                                Aug 27              Sept 28          Nov 15



Jan/Feb ’12                            Oct 24              Nov 24           Jan 14




“We’ve been impressed with C.A.R. on many levels. Their
membership is engaged and informed, and we get a great
ROI on our advertising. It’s always a pleasure to work with
the C.A.R. team.”                                                                          Debbie Connell, marketing manager, Market Leader, Inc.




Display ads within advertorials are due at the same time as regular ad materials for that issue. Please see page
7 for dates.

Advertorials will be clearly marked “Advertisement,” “Advertorial,” or “Special Advertising Section” on each page
in a minimum type size of 8 point.

For complete advertorial guidelines, please see page 24.




    Limited availability. All advertorial rates are published in net. Advertorial rates are non-commissionable. Advertorials are sold as one or two
   pages in length, no other sizes or cover positions are available. The above rates apply regardless if written by the advertiser or California Real
         Estate magazine. Your advertorial page(s) will be designed and prepared by California Real Estate magazine as part of the service.


                                                                                                                                                        9
California Real Estate Magazine

                                                                          Special Sections / Issues
                                               Broker/Manager Section

                                       This popular special section is delivered one time a year solely to the industry’s decision-makers: brokers,
                                       owners, and managers.




                                                                                                            Circulation:                                  25,000

                                                                                                                                                          Half or full page,
                                                                                                              Ad Size:
                                                                                                                                                          4-color only

                                                                                                                                                          August issue of California Real
                                                                                                                Runs:
                                                                                                                                                          Estate magazine

                                                                                                                                                          Half-page, 4-color: $1,800
                                                                                                               Rates:
                                                                                                                                                          Full-page, 4-color: $3,025




                                       California brokers, owners, and managers earn an average
                                       annual household income of $256,000.
                                                                                                                                                                     Source: Readex Independent Research




                                                                                                                           Green real est
                                                     C.A.R. EXPO Issue                                                                   ate | calreDD




                                                                                                                  Real Estate
                                                                                                                                                       UnveileD | loU
                                                                                                                                                                                            tM


                                                                                                                                                                      Piatt is back
                                                                                                                   CALIFORNIA




                                                                                                                                                                                                     Octobe r/EXPO
                                                                                                                                                                                                                     2009
                                                                                                                                                                                                               $3.00



                                       Combined with the September issue of California Real Estate magazine,
                                       our annual EXPO issue is the official publication for the CALIFORNIA        officia l magazi
                                                                                                                                      ne of the califor




                                                                                                                 EXPO
                                                                                                                                                          nia association
                                                                                                                                                                            of realto rs®


                                       ASSOCIATION OF REALTORS® convention and EXPO, featuring events,            CALIFORNIA                www.ca r.org • http://

                                                                                                                             ASSOCIATIO
                                                                                                                                                                  ca.realtor.com

                                                                                                                                       N OF REALTO
                                                                                                                                                                       RS
                                       speakers, and exhibitors.
                                                                                                                                                                                                                      ®




                                                        175,000 + 7,500                                           SAN JOSE•OCT

                                                                                                                 *
                                         Circulation:                                                                         OBER 6-8•2009
                                                        Convention Attendees                                              TECH TUES
                                                                                                                          OCTOBER 6 DAY

                                            Runs:
                                                        Combined with September issue of
                                                        California Real Estate magazine
                                                                                                                 *        C.A.R. REALT
                                                                                                                          OCTOBER 7-8OSee Pag XPO
                                                                                                                                       RE
                                                                                                                                             e 19
                                                                                                                                                                                                 ®




                                                        Same as California Real
                                            Rates:
                                                        Estate magazine




                                  10
                                                                                                                                           California Real Estate Magazine
Customize Your Media
Move your campaign beyond display advertising and stand out from the crowd. We offer a
broad mix of unique and high-impact marketing options guaranteed to increase your visibility
and position your brand, product, and company to rise above the competition.

                   Inserts

Highlight your advertising message with a card stock insert. This
valuable advertising option can be any number of pages and the
reader can’t help but flip the magazine open directly to your piece.

                   Onserts

Receive top-of-magazine visibility and make an immediate impact on
your target audience by topping the magazine with your pre-printed
polybagged piece. More cost-effective than direct mail, onserts
provide the reader with an immediate, retainable piece about your
products and services.

                Cover Wraps
                                                                                                   Cover Wrap Sample
Your marketing piece covers our cover! Need we say more?




We reach REALTORS® through C.A.R. who are serious about
their real estate careers and looking for intelligent ways to build
their business.
                                                                         - Craig Proctor, Founder and CEO of Craig Proctor Coaching




                                                                                  Regional Advertising

Do your advertising needs include only specific portions of California? Inserts or onserts can be targeted to the
specific audience you choose by selecting ZIP codes throughout the state.

                                                                                 Premium Placements

Positioning your ad adjacent to specific editorial can provide your company with enhanced visibility in the magazine.
Ask your advertising representative about premium placement opportunities.

                                                                                  Business-Reply Cards
Get direct feedback from your targeted audience through this direct-response vehicle that establishes personal
links with new customers and expand your database.
                                                                                      Polybag Printing

Splash your message on the polybag that encloses the magazine. This unique approach is only offered on a limited,
space-available basis. Take advantage when the opportunity arises!




                                                                                                                                      11
Webinars
                NEW FOR 2011!
                                                                                                                        Webinars
                                    TURNKEY SOLUTIONS
                  You don’t need to book the grand ballroom of a posh hotel to speak directly to your potential customers anymore.
                  Webinars are becoming the most efficient and cost-effective way to promote your expertise and generate sales. For
                  the first time, C.A.R. can connect you with hundreds, even thousands, of prospects drawn from the most respected,
                  highest earning REALTOR® database in the industry.

                  No matter how many people participate in the live event, your marketing will reach each and every registrant,
                  encouraging them to view the archived Webinar. The result: Each registration is a potential sales lead. Sponsorships
                  for this highly successful program are limited in availability and will sell out quickly, so contact us to reserve yours
                  today!


                           Bookend Sponsorships

                  C.A.R.-hosted Webinars attract large numbers of participants from all corners of the real estate industry. FREE
                  to C.A.R. members and produced regularly, they cover a wide range of topics from legal issues to the state of the
                  industry, and attendees benefit from receiving important information that can improve their productivity and bottom
                  line. Our timely content and knowledgeable presenters attract volumes of qualified leads and targeted prospect
                  potential, providing a unique opportunity for bookend sponsors.

                  C.A.R. allows for sponsorships of select events by attaching your company logo and branding to an existing Webinar
                  topic relevant to your business. We create the content and promote the event through our many C.A.R. channels,
                  and your company benefits from the exposure.

                                                           Bookend Sponsorship Components

                                                                                         ■     One slide with copy provided by sponsor to promote
                            Pre-Event Branding and Promotion
                                                                                               products/services to appear after presentation
                                                                                         ■     Verbal recognition of your sponsorship during the
                  ■   C.A.R. to promote Webinar registration in a minimum                      Webinar
                      of 2 member vehicles
                                                                                                                      Post-Event
                                          During Event
                                                                                         ■     The event will remain hosted on car.org for 6 months
                  ■   One recognition slide with logo and branding to                          to access and view 24/7 on demand
                      appear before presentation

                         Bookend Sponsorship Rates:                  $5,000 flat fee
                                                                     1,000 seats maximum
                                Specifications:                      For Webinar specs and guidelines, please see page 26.


                                                               Additional Webinar Marketing

                  Drive up the number of registrants and boost your response by enhancing either of our Webinar packages. C.A.R.
                  has generated as many as 1,500 registrations for certain Webinars through e-mail blasts, online advertising, print
                  advertising, and e-newsletter ads. C.A.R. offers the following discounted options exclusively to Webinar sponsors:

                  ■   E-mail newsletter skyscraper ad: $1,200 each (a $400 savings)
                  ■   Stand-alone e-blast to 120,000 C.A.R. members: $7,000 each (a $1,500 savings)
                  ■   Block ad on premium section of car.org: $800 per month (a $200 savings)


                              Restrictions apply. Subject to availability. Payable in advance. Non-cancelable. Rates are published in net.
                                                              Webinar advertising is non-commissionable.


           12
                                                                                                                              Webinars
         Exclusive Sponsorships

Become an exclusive sponsor and position your company as a thought leader and authority for industry solutions.
Your prospects will be directed to you for solutions to their needs, solidifying your company as an industry expert.

C.A.R. makes it easy for you to speak directly to highly qualified prospects by hosting an event with YOUR content and
YOUR speakers. Our team of experts will manage the entire process, handling all marketing and promotion, registration,
technology, and post-event wrap-up. Deliver your message via live audio along with a PowerPoint presentation for a
content-rich learning experience. Events are interactive; your moderators ask and answer questions in real-time, fully
engaging attendees through a lively Q&A session.

As always, content is king. Webinars are not offered as infomercials, but rather educational events meant to enrich
the professional development of our members. So in order to ensure the success of your event, C.A.R. will work with
you to tailor the Webinar content to our audience.

With an exclusive Webinar sponsorship, C.A.R will provide a turnkey solution that includes print, online and e-mail
promotion. Your brand name will be fortified, and your event will be promoted through an extensive outreach campaign.

                                    Exclusive Sponsorship Components

■   All invitations and promos contain sponsor’s logo
                                                                                  During Event
■   Attendance is free to all participants
                                                             ■   Your logo and branding on each page of the
        Pre-Event Branding and Promotion
                                                                 PowerPoint Webinar template
                                                             ■   Recording technology providing the most effective
                                                                 conferencing software platform
■   Print
                                                             ■   60 minutes of live streaming audio with synchronized
    ■    Half-page ad in one issue of California Real
                                                                 presentation
         Estate magazine
                                                             ■   Live Q&A with attendees
    ■    Editorial coverage in “Industry News” section
                                                             ■   One recognition slide with company logo and
         of same issue
                                                                 branding, both before and after presentation
■   Online
                                                             ■   One call-to-action slide that may include promotional
    ■    Block ads promoting the event will run for 2
                                                                 offer
         consecutive months on car.org with link to
         sponsor’s web site                                                         Post-Event
■   E-newsletter
    ■    Text ad promotions in 2 separate issues with        ■   E-Mail Blasts
         link to sponsor’s web site                              ■   Customized stand-alone e-mail blast to all
    ■    Skyscraper ads in 2 separate issues with link               registrants, driving them to the on-demand link
         to sponsor’s Web site                                   ■   Attendees of the event will receive a “Thank
    ■    Editorial coverage in 1 issue                               you for attending” message
■   E-Mail Reminders                                             ■   Those who did not participate will receive a
    ■    Confirmation e-mail to registrants, including               “Sorry we missed you” message
         sponsor logo and link                               ■   C.A.R. Webinar Library
    ■    Two e-mail reminders to all registrants                 ■   Your event will remain archived on car.org for
■   Webinar Registration Page                                        12 months to access and view 24/7 on demand
    ■    Sponsor’s logo                                      ■   Recordings
    ■    Description text                                        ■   A link will be provided to the Webinar recording,
    ■    Help page link                                              which can be posted on the sponsor’s Web
    ■    Test your system link                                       site and/or repurposed for promotional usage
    ■    Player download link                                    ■   Tracking of views and clicks provided to
                                                                     advertiser

       Exclusive Sponsorship Rates:          $9,000 flat fee up to 500 seats
                                             $20 additional fee for each seat thereafter
                                             1,000 seats maximum

               Specifications:               For Webinar specs and guidelines, please see page 26.



                                                                                                                         13
E-Media Solutions
                         NEW FOR 2011!
                                                                                                                                      E-Blasts
                               Amplify Your Marketing Efforts
                                                                                              Take advantage of our exclusive e-mail list with a
                                                                                              customized message tailored directly to your target


                                  120,000
                                                                                              demographic. An affordable alternative to direct mail,
                                                                                              e-blasts generate remarkably high response rates and
                           Distribution:
                                                                                              deliver measurable results. Showcase your products,
                                                                                              events, and services along with your own call-to-action
                                                                                              and drive traffic directly to your Web site.


                                                                                                                             Why Us?

                           Research shows people are more likely to open an e-mail from a trusted source than an unknown one. With C.A.R.
                           as a trusted sender, your e-mail is more likely to be delivered and remain exempt from anti-spam measures.

                               Hyper-targeted and Measurable
                           To ensure optimum response, we offer geo-targeted delivery throughout California. We can deliver your customized
                           e-mail message to your choice of segmented county regions of California. After your e-mail is deployed, we will
                           provide a detailed report on delivery, open rates, and click-through activity.


                                       Limited Availability

                           Out of respect to our subscribers and to maximize the effectiveness of communications distributed by C.A.R., we
                           offer selected access to e-blast opportunities. Distribution is closely monitored and restricted, and quantities
                           are limited. In order to ensure your preferred date, please book your e-Blast early.

                                               Our List
                           C.A.R. does not sell, rent, or release e-mail addresses, user information, or lists in any capacity.




                           “We’ve been advertising with C.A.R. for years and know, through
                           careful monitoring of our results, that this investment pays out
                           for us.”
                                                                                                                - Craig Proctor, Founder and CEO of Craig Proctor Coaching




                                                            Full Distribution:                          $8,500 per issue
                             E-Mail Blast Rates:            Partial Distribution:                       $80 CPM (Cost per Thousand)
                                                            Minimum Distribution:                       40,000

                               Specifications:              For E-Blast specs, please see page 26.



                                         Restrictions apply. Subject to availability. Payable in advance. Non-cancelable. Rates are published in net.
                                                                       E-mail blast advertising is non-commissionable.


                    14
                                                                                                                                   E-Media Solutions
E-Mail Newsletters
               Weekly Issues



      120,000
Subscribers:


It’s a fact: E-mail marketing is one of the most cost-effective and
powerful marketing tools available to businesses today. Leverage the
power of e-marketing and generate instant and measurable results
with your campaign.

Our popular e-newsletters deliver timely information on the latest
developments in the real estate industry to more than 120,000
subscribers wherever they are -- in their office, at home, or on the road.

Ads available in skyscraper or text format.




   53% of business users check their
   e-mail six or more times per day.
                                                         Source: Forrester Research




 Skyscraper Ad Rates:             Sole position:                 $1,600 per issue


     Text Ad Rates:               First Position:                $1,600 per issue
                                  Second Position:               $750 per issue
                                  Third Position:                $500 per issue
                                  Fourth Position:               $500 per issue


    Specifications:               For e-mail newsletter advertising specs,
                                  please see page 25.




               Restrictions apply. Subject to availability. Payable in advance. Non-cancelable. Rates are published in net.
                                          E-mail newsletter advertising is non-commissionable.



                                                                                                                              15
Online


                                                                                                  car.org
                                                                                          C.A.R. Web Site

              3,000,000
              Page views per month:



                850,000
              Visitor sessions per month:



                175,000
              Unique visitors per month:



                     C.A.R.’s Official Web Site

              The CALIFORNIA ASSOCIATION OF REALTORS® cyberhome was revamped from top to bottom to enhance the user
              experience. Well-trafficked and highly regarded by our members, C.A.R. Online is the definitive one-stop portal
              to the tech-savvy REALTOR® audience you’re looking to reach.

              Ask about new media advertising opportunities such as video, podcasts, Webcasts, and Webinars!




               78% of California REALTORS® visit the C.A.R. Web site for real
               estate information.
                                                                                                                     Source: Experian Independent Research




                                                “Basic Block” Standard Ads:
                Display Ad Rates:
                                                   Average 75,000 to 150,000 ad impressions monthly
                                                   $500 per month

                                                “Best of Block” Premium-positioned Ads:
                                                   Average 400,000 to 800,000 ad impressions monthly
                                                   $1,000 per month

                  Specifications:               For online advertising specs, please see page page 25.




                           Restrictions apply. Subject to availability. Payable in advance. Non-cancelable. Rates are published in net.
                                                            Online advertising is non-commissionable.



         16
                                                                                                                                  Online
zipForm 6® Professional
Transaction Web Site

                                                                                  2,300,000
                                                                       CA page views per month:



                                                                                   675,000
                                                                       CA visitor sessions per month:



                                                                                   150,000
                                                                       CA unique visitors per month:




   THE Most Qualified Leads in the Industry. Period.


For the first time, your ad can be placed WITHIN the REAL ESTATE TRANSACTION! We now offer advertisers exclusive
access to the most highly qualified leads within California’s real estate community through zipForm® 6 Professional,
the nation’s leading real estate forms software.

175,000 California REALTORS® have access to these crucial forms FREE of charge, making zipForm® 6 one of the
most highly trafficked Web sites within the real estate community.


         Unprecedented Access!

Your ad will be seen by REALTORS® as they fill out contracts and complete each real estate transaction. Only one
leaderboard ad appears on the screen at a time with 100% share-of-voice. NO OTHER Web site comes close to
offering advertisers this extraordinary exposure!




Leaderboard Ad Rates:             CPM (Cost per Thousand Impressions):                    $15.00
                                  Minimum Impressions:                                   100,000
                                  100,000 Impressions:                                    $1,500
                                  250,000 Impressions:                                    $3,750
                                  500,000 Impressions:                                    $7,500



    Specifications:               For online advertising specs, please see page 25.




              Restrictions apply. Subject to availability. Payable in advance. Non-cancelable. Rates are published in net.
                                               Online advertising is non-commissionable.



                                                                                                                             17
Online

                                                               ca.realtor.com
                                                    Property Listing Web Site
                         Consumer Targeted

              As the leading Web site for real estate listings in California, ca.realtor.com provides consumers all the listing
              details they need for free on California’s largest real estate database. Search individual cities by price, size, and
              neighborhood and find information including home price, year built, pictures, number of bedrooms, and other
              property features.




                        800,000
              Ad impressions per month:




               87% of home buyers use the Internet in their search.

                                                                                                    Source: 2010 C.A.R. Survey of California Home Buyers




                 Display Ad Rates:                  Home Page:
                                                       Large Rectangle
                                                       Average 30,000 to 50,000 ad impressions monthly
                                                       $500 per month
                                                    Property Details Page:
                                                       Leaderboard or Skyscraper
                                                       Average 150,000 to 200,000 ad impressions monthly
                                                       $750 per month
                                                    Search Results Page:
                                                       Leaderboard or Skyscraper
                                                       Average 200,000 to 300,000 ad impressions monthly
                                                       $1,000 per month

                  Specifications:                   For online advertising specs, please see page 25.




                            Restrictions apply. Subject to availability. Payable in advance. Non-cancelable. Rates are published in net.
                                                             Online advertising is non-commissionable.



         18
                                                                                                                                   C.A.R. EXPO / Partnership Opportunities
It’s All About Relationships

     CALIFORNIA REALTOR® EXPO


Get up close and personal with thousands of REALTORS® at California’s
largest real estate event.

With more than 300 booths, our exhibit hall offers a unique opportunity
to showcase your products and services to more than 7,500 real



                                                                                       300
estate professionals and key groups of decision-makers.

    The 2011 CALIFORNIA REALTOR® EXPO will be held September
                                                                                Exhibit Booths:
    20-22 in San Jose, California.

To learn more about our EXPO opportunities, please contact the
Events Director at (213) 739-8320 or visit http://expo.car.org for
more details.                                                                        7,500
                                                                                Attendees:




  California brokers, owners, and managers plan to spend an
  average of $10,000 per year on work- related expenses.
                                                                                        Source: Readex Independent Research




                                                                          Member Advantage Program (MAP)


                                                     Our members-only discount program helps REALTORS® find the
                                                     products and services they need in their everyday business and
                                                     personal lives.

                                                     As Member Advantage partners, vendors receive special discounted
                                                     pricing on advertising and marketing opportunities and unparalleled
                                                     contact with C.A.R. members.

                                                     Companies interested in this unique opportunity should contact
                                                     the Member Advantage representative at (213) 739-8320.

                                                     For more information, please visit www.car.org/members.




                                                                                                                              19
Advertiser List

                                                                                                             The A-List
                       888-Vegas                   Countrywide Home Loans          K. Hovnanian Homes        RealBiz360
                       ACT!                        Craig Proctor Productions       Kodak                     RealEstate.com
                       Acura                       Credit Suisse                   Land America Buyers       Real Edge, Inc.
                       Adigida                     DataQuick                         Home Warranty           Real Estate Book
                       ADT Security Services       David Knox Seminars             Liberty Mutual            Real Estate Buyers Agent
                       Advanced Access             DeeSign                         Lincoln Mercury             Council (REBAC)
                       a la mode, inc.             DocuSign                        ListingDomains.com        RealCare Insurance
                       Allstate                    Downey Savings                  Lloyd’s of America        REALTOR.com®
                       Alpine Navigation Systems   DR Horton                       LookyLooz                 Realty Executives
                       American Arbitration        EarthLink                       Los Angeles Times         Realty Tools
                          Association              E-loan                          Lowe’s                    Realty Trac
                       American Home Shield        eNeighborhoods                  Market Leader             Realty World
                       American Society of         Entertainment                   MCI                       R.E. Marketing
                          Home Inspectors (ASHI)     Publications                  Merrill Lynch             RE/MAX International
                       AmeriSpec                   ERA Inc.                        MGM Mirage                Residential Cruise Lines
                       Announce My Move            Exit Realty                       Hotel, Las Vegas        Reverse Exchange
                       Anthony Schools             Experian                        Microsoft Corporation       Services
                       Apple Computer              expresscopy.com                 Mike Ferry Organization   Seasons Sand
                       Appraisal Institute         Fannie Mae                      Minolta                     Point, Florida
                       Assist-2-Sell               Fidelity National               MLSToday.com              Senior Advantage
                       AT&T                          Home Warranty                 Monterrey at Las Vegas      Real Estate
                       Avalar                      Fidelity National Real            Country Club            ServiceMaster
                       Bancroft Whitney              Estate Solutions              Mrs. Beasley’s            Shearson Lehman
                       Bank of America             First American Title            My Agent Phone              Mortgage
                       Better Homes & Gardens      First Exchange Corp.            NATIONAL ASSOCIATION      Silver Hill Financial
                          Real Estate              First Nationwide Bank             OF REALTORS®            Spectrus
                       BMW                         First USA Bank                  Nationwide Exchange       SphereBuilder
                       Calculated Industries       Floyd Wickman                     Services                Sprint International
                       California Association of   For 1031                        Natural Hazards           State Compensation
                          Mortgage Brokers         Forbes Magazine                   Disclosure Inc.           Insurance
                       California Department of    Freddie Mac                     New York Life             Stewart Title
                          Veterans Affairs         Frontline Seminars              Nextel                    Streamline Tower
                       California Housing          GE Security Supra               Nokia                       Las Vegas
                          Finance Agency           GMAC/BankOne                    OfferRings                Sunset Publishing
                       California Real Estate      GMAC Real Estate                OfficeMax                 Tegris
                          Inspection Association   Grand Sierra                    OkiData                   Texas Instruments
                       Cbeyond                       Resort, Reno                  Oldsmobile                Tom Hopkins International
                       CD Data                     Harris Real Estate University   Olympus                   Top Producer Systems
                       CENTURY 21                  Help-U-Sell Real Estate         Orange Coast Title        Trump International
                       Charter Media               Hertz Corporation                 Company                   Towers Las Vegas
                       Chase Manhattan Bank        Hewlett-Packard                 Pacific Bell              U.S. Bank
                       Chicago Title               Hobbs/Herder                    Packet 8                  Union Bank
                       Citicorp                    Home By Design                  Paychex                   United Parcel Service
                       CitiMortgage                Home Warranty of America        PayCycle                  Verizon
                       Coastal Homes               HomeGain.com                    PMAC Lending              Volkswagen
                          Publishing               Homes.com                         Services, Inc.          Wall Street Journal
                       Coldwell Banker             Homes & Land                    proflowers.com            Washington Mutual
                          Residential                Electronic Magazine           Property Data Services    Weichert Real Estate
                       Comcast                     HomeTour 360                    Property Inspection       Wells Fargo Bank
                       Commerce Title              HouseValues.com                   Service                 WIN Home Inspections
                       Commission Fast             HSBC Mortgage                   PropertyMinder            Windermere Real Estate
                       Commissions Today           HUD                             Providence Seminars       Women’s Council of
                       Comp USA                    IBM                             Prudential Real Estate      REALTORS®
                       Continental Lawyers         Imprev                          PsPrint                   Wyndham Vacation
                       Council of Real Estate      InspecTech                      Q-PC Real Car Computer      Ownership
                          Brokerage Managers       Instafi.com                     Quantum Mail              Xerox Corporation
                       Council of Residential      International Plaza             QuickBooks®               ZipForm®
                          Specialists (CRS)          Resort & Spa, Florida         Quicken Mortgage



                       *Partial advertiser list



                  20
                                                                                                                                                                                                                                                                                                                                                   Demographics / Research
     Stats                                                                                                                                                                  WHY TOP PRODUC
                                                                                                                                                                            TK
                                                                                                                                                                            HIRE COACHES
                                                                                                                                                                                              ERS
                                                                                                                            EXTEND YOUR                                     TK




                                                                                                   Real Estate
                                                                                                                            TK                                                                                 July 2007

                                                                                                                            BRAND AT LUNCH
         California Real Estate Readers:
                                                                                                                                                                                                                 $3.0 0
                                                                                                                             TK
                                                                                                                                                                                                                                                                                     Regular readers: 75%




                                                                                                   NIA
         ■ 1.6 readers per copy = 280,000                                                                                                                                                                                                    Spend 30 minutes or more reading: 62%




                                                                                                   CALIFOR
                                                                                                                                                                                                                            com
                                                                                                                                                                                                            /ca.re altor.
                                                                                                                                                                                                  g • http:/
                                                                                                                                                                                    www. car.or



         readers                                                                                     OFFIC IAL MAGA
                                                                                                                    ZINE OF THE
                                                                                                                                CALIFO RNIA
                                                                                                                                              ASSOC IATION
                                                                                                                                                             OF REALTORS®


                                                                                                                                                                                                                                                                        Valuable to their work: 84%
         ■ Prefer California Real Estate magazine                                                            You                                                                                                                                   Take action from seeing an ad: 53%
         over the national industry publication by a                                                         Should
                                                                                                              Be in !                                                                                                                        Read before any other publication: 39%
         3 to 1 margin
                                                                                                              Pictures             see the pot
                                                                                                                                              ential of
                                                                                                                                                                                                                                                                                     Save entire issue: 47%
         ■ Believe California Real Estate
                                                                                                                      nts
                                                                                                                 > Ageand cable advertising
                                                                                                                      TV
                                                                                                                        a coach pus
                                                                                                                  > Can next level?
                                                                                                                                     h you to
                                                                                                                                                                                                                                                                          Visit vendor Web site: 33%
         magazine provides the most news about
                                                                                                                    the
                                                                                                                                  ting ideas
                                                                                                                        art marke ay
                                                                                                                  > Sm can use tod
                                                                                                                                                                                                                                                                        Discuss ad with others: 23%
                                                                                                                     you

         legislative, legal, economic, and industry
         issues in California                                                                                                                                                                                                                          Use magazine articles/ads
         ■ Find California Real Estate magazine’s                                                                                                                                                                                                    when considering technology- 41%
                                                                                                                                                                                                                                                      related products & services:
         advertising more relevant to their business
         than the national industry publication by
         a 4 to 1 margin




          92% of our readers recommend products and/or services to
          their clients.
                                                                                                                                                                                                                                                           Source: Readex Independent Research




                                                                                                                                                                                         ■                           Male: 48%
                         California REALTOR® Profile:
                                                                                                                                                                                         ■                           Female: 52%
               ■         California is home to nearly one-sixth of the                                                                                                                                               California REALTORS® earn:
                         nation’s entire REALTOR® population
                                                                                                                                                                                           ■                           35% more than the average REALTOR® nationally
                         California REALTORS®:                                                                                                                                             ■                           Average annual household income: $182,000
                                                                                                                                                                                                                       compared with a nationwide average annual
               ■         Earned 4-year college degree or higher: 60%                                                                                                                                                   household income of $46,900
               ■         Salespeople: 63%
               ■         Brokers/owners: 24%                                                                                                                                                                         California REALTORS® have purchasing power:
               ■         Average years in real estate: 14                                                                                                                                  ■                           $1.4 billion per year on work-related expenses
               ■         Conduct business from:                                                                                                                                            ■                           $275 million per year on gifts for clients
                         Company office: 86%                                                                                                                                               ■                           Brokers earn an annual average household income
                         Home office: 82%
                                                                                                                                                                                                                       of $256,000
                         Automobile: 65%

                         California REALTORS® Use:                                                                                                                                                   California REALTORS® Recommend
                                                                                                                                                                                                    Products and Services to Their Clients:
              95% 95% 96% 93% 91%
                                                                    80%                                                                                                               79% 77%
                                                                                                                                                                                              75% 73% 73%
                                                                               73%                  69%
                                                                                                                                 63%                                                                                                                                     66%
                                                                                                                                                                                                                                                                                      61% 59%
                                                                                            52%
                                                                                                                                                                                                                                                                                                                   43%
                                                                                                                                                                                                                                                                                                                               46%
                                                                                                                                                                                                                    Inspection




                                                                                                                                                                                                                                                                                                    Improvement




                                                                                                                                                                                                                                                                                                                                  Appliance
                                                                                                                                                                                      Escrow
                                                                                                                                                                                     Services

                                                                                                                                                                                                                        Home


                                                                                                                                                                                                                                    Home
                                                                                                                                                                                                                                  Warranty

                                                                                                                                                                                                                                              Mortgage
                                                                                                                                                                                                                                              /Lenders




                                                                                                                                                                                                                                                                             Title
                                                                                                                                                                                                                                                                         Services

                                                                                                                                                                                                                                                                                       Appraisers

                                                                                                                                                                                                                                                                                                          Home

                                                                                                                                                                                                                                                                                                    /Contractors

                                                                                                                                                                                                                                                                                                                   Attorneys


                                                                                                                                                                                                                                                                                                                               Sales/Repair
                                                                                                                                                                                                                                                         Pest Control
                                                                                                                                                                                                                                                         /Inspectors
                                                                               Insurance
                   Fax
              Machines

                         Copiers




                                             Internet
                                      Cell
                                   Phones




                                                          Digital
                                                        Cameras


                                                                    Services

                                                                                    Title


                                                                                            PDAs


                                                                                                         Laptops

                                                                                                                                 Virtual
                                                                     Escrow




                                                                                                                                  Tours




SOURCE: Readex Independent Research. Calculations based on valid responses to survey.
                                                                                                                                                                                                                                                                                                                                              21
Specs / Guidelines

                                                                                               Print Ad Specs
                               California Real Estate magazine


                      ALL PRINT ADS REQUIRE SUBMISSION OF DISK AND HIGH-         NON-BLEED
                      QUALITY PROOF. ADS CANNOT BE ACCEPTED VIA E-MAIL.          Space                       Width                Depth

                                                                                 Spread                      15 1 ⁄4"              9 3 ⁄4"
                      1. Mechanical Requirements                                 Full Page                    7 1 ⁄4"              9 3 ⁄4"
                                                                                 2
                                                                                     ⁄3 pg. vertical          4 3 ⁄4"              9 3 ⁄4"
                      Pre-press:                    Computer-to-plate (CTP)
                      Printing:                     Web offset (SWOP)            1
                                                                                     ⁄2 pg. horizontal        7 1 ⁄4"              4 3 ⁄4"
                      Binding:                      Saddle-stitch                1
                                                                                     ⁄3 pg. vertical          2 1 ⁄4"              9 3 ⁄4"
                      Trim Size:                    Full page - 8" x 10 1 ⁄2"
                                                    Spread - 16" x 10 1 ⁄2"      1
                                                                                     ⁄3 pg. horizontal        4 3 ⁄4"              4 3 ⁄4"
                                                                                 1
                                                                                     ⁄6 pg. vertical          2 1 ⁄4"              4 3 ⁄4"
                      2. Digital Requirements
                                                                                 BLEED
                      Mac-formatted advertisements using QuarkXPress with all
                      fonts and images included ensure seamless entry into our   Space                       Width                Depth
                      workflow.                                                  Spread                      16 1 ⁄2"                11"

                      Acceptable Media:             DVD or CD                    Gutter Bleed                15 ⁄2"
                                                                                                                 1
                                                                                                                                     10”
                      Acceptable Formats:           QuarkXpress, Illustrator,    Full Page                    8 ⁄ 2"
                                                                                                                 1
                                                                                                                                     11"
                                                    Photoshop, PDF, InDesign
                                                                                 Final Trim:                      8"              10 1 ⁄2"
                      Ads submitted in Microsoft Publisher or other publishing   Live Area:                   7 3 ⁄ 4"            10 1 ⁄4"
                      applications will not be accepted.

                      3. Dimensions                                              Keep all copy a minimum of 1 ⁄4" inside final trim on all sides.
                                                                                 Specs for the Broker/Manager section and advertorial
                                                                                 display ads are identical to the above.
                                               Display Advertising




                                                     Spread                                   1/2 Page                       1/3 Page
                                                                                              Horizontal                      Vertical




                                   Full Page                         2/3 Page                 1/3 Page                       1/6 Page
                                                                      Vertical                Horizontal                      Vertical




                     22
                                                                                                                                       Specs / Guidelines
Print Ad Specs

                         Classified Advertising                   5. Miscellaneous Instructions
                                                                  Proofing:
                                                                      ■ High-quality final proof required with all ads*

                                                                  Color:
                                                                      ■ CMYK only; RGB not accepted

                                                                  Fonts:
                  1/2 Square;                 Vertical Box             ■ Supply all fonts used in Mac format only
                    Square
                                                                       ■ Include PostScript, screen, and printer fonts
                                                                  Scans and Images:
                                                                      ■ Include and place all images
                                                                      ■ 300 DPI, no compression
                                                                      ■ TIFF or scanned images
                                                                       ■ Do not scale up or down more than 20%
                                                                      ■ Maximum density 260%
                  Horizontal Box              Large Square
                                                                  Ad Size:
                                                                      ■ Full-page ads
 CLASSIFIED DISPLAY                                                    ■ Build to trim size
                                                                       ■ If ad bleeds, add 1/4" bleed to trim on all sides
 Space                             Width              Depth
                                                                       ■ If images are on the trim line, add 1/4" beyond
  1
      ⁄2 Square                     2 1 ⁄4"            1 3 ⁄16"          trim to image box
  Square                            2 1 ⁄4"            2 3 ⁄16"       ■ Partial-page ads
                                                                       ■ Build to specs
  Vertical Box                      2 1 ⁄4"            4 3 ⁄16"
                                                                       ■ All ads smaller than one page must be
  Horizontal Box                    4 3 ⁄4"            2 3 ⁄16"          contained within a one-half or one-point border
  Large Square                      4 3 ⁄4"             4 3 ⁄8"       ■ Spreads
                                                                       ■ Supply as two separate pages


                                                                  *Publisher will not be responsible for color quality if high-
4. Production Charges                                              quality proof is not supplied by advertiser.
Improperly prepared materials without proofs will be subject
to production charges. Publisher cannot assume responsibility
for reproduction quality from materials furnished incomplete,
                                                                  6. Ship Disk and Proof to:
improper to specs, or in poor condition. Advertiser will absorb   Production Manager
all production charges associated with the preparation of ad      California Real Estate magazine
materials, including the cost of printing a final proof when      525 S. Virgil Avenue
none is supplied.                                                 Los Angeles, CA 90020




                                                                                 QUESTIONS? 213-739-8320




                                                                                                                                  23
Specs / Guidelines


                                                                                                       Advertorial Specs
                          California Real Estate magazine has established
                          the following guidelines to maintain the consistency,
                                                                                                    3. Photos/Graphics/Images
                          believability, accuracy, and good taste of advertorials. They
                                                                                                    All photos or graphics must be of professional digital quality
                          will help to ensure the success of your advertorial and assist
                                                                                                    for print reproduction. C.A.R. reserves the right to reject poor
                          you in creating an editorial feel for your advertising. Your
                                                                                                    quality photos and substitute a pull quote instead.
                          advertorial pages are designed by California Real Estate
                          magazine as part of the service.                                          Final Size:               Minimum 2.75" wide by 3.25" deep

                          1. Copy Requirements                                                      Resolution:
                                                                                                    Colors:
                                                                                                                             300 dots per inch (dpi) at 100% size
                                                                                                                                                   CMYK process
                                                                                                    Format:                                      PG, TIFF or EPS
                              One-page Advertorial                 Two-page Advertorial

                          Body Text: About 300 words           Body Text: About 500 words
                                                                                                    4. Review/Approval Process
                          Headline:     Up to 7 words          Headline:    Up to 15 words
                                                                                                    Advertorial approval forms, which only include images and
                          Pull Quote*:      10 words           Pull Quote*:       17 words
                                                                                                    copy, will be sent to the Client for approval. Client should
                          * If the advertorial will not include a photo, you may opt to include a   carefully check all body copy and, if time permits, make any
                          short pull quote instead of extending the body text slightly.             revisions directly on the approval form and send the signed
                                                                                                    form back to C.A.R. by the assigned deadline. By signing the
                      Advertorial text must be submitted via e-mail (as a Word                      approval form, the client is agreeing that it is solely responsible
                      or other text file) by the published deadline.                                for any content provided by or developed on behalf of the
                                                                                                    client. Client will not see or approve a layout at any stage
                      Note that trademarks (TM), register marks (®), etc. will                      including the final layout.
                      be utilized only in their first instance in an advertorial.
                      California Real Estate magazine will not incorporate graphic                  Due dates will be indicated on the approval form. If C.A.R. does
                      elements such as banners, starbursts, etc. in the advertorial                 not receive final sign-off from the client by the date indicated
                      or underline words or product names, or use all caps or                       on the approval form, the advertorial will be considered
                      callouts. No logos, branding, prices, or other evidence of                    approved by the client for C.A.R. to run and place in magazine
                      advertising accepted within copy. Advertorial copy cannot                     as worded and shown on the approval form, and the client
                      imply product endorsement by the magazine or C.A.R.                           agrees to all stipulations on the form.


                          2. Writing Your Copy                                                      5. Deadlines
                          While your advertorial should accurately reflect your own                 Advertorial space closing date is two weeks prior to the
                          views, it also must maintain the following standards                      advertising space close date for each issue. Ad material
                          set by California Real Estate magazine for this special                   deadline (for copy, photos, etc) is also two weeks earlier
                          advertising format.                                                       than ad material deadline for advertising. See page 5 for
                                                                                                    advertorial space closing dates.
                               TIPS OF THE TRADE
                                                                                                    Display ads within advertorials are due at the same time
                          ■    Write from a third-person perspective.                               as regular ad materials for that issue. Please see page 3
                          ■    Quote outside sources for authoritative copy and to                  for dates.
                               support your viewpoint.
                          ■    Neither the title nor the logo of the magazine may be                C.A.R. reserves the right to edit or reformat any material in
                               used in your copy.                                                   order to maintain proper word count, grammar, and tense
                          ■    Present ideas and solutions clearly and simply using                 usage in compliance with standard copywriting and magazine
                               no advertising language.                                             guidelines. C.A.R. reserves the right to reject articles that
                          ■    Do not include logos, branding, prices, or other evidence            are poorly written, contain inappropriate content, do not
                               of advertising.                                                      meet other requirements, or for any reason at any time. No
                          ■    Identify the writer with a byline, including name and title.         advertorial will be accepted that is misleading, deceitful,
                          ■    Include a brief biography of the writer, if appropriate.             fraudulent, unlawful, or reflects unfavorably on an individual,
                                                                                                    race, religion, gender, occupation, or institution or maligns
                                                                                                    the products and/or services of another company inside or
                          The Publisher will discuss any recommended changes with
                                                                                                    outside the real estate industry.
                          the advertiser prior to final proof to ensure the product
                          meets the advertorial guidelines stated here.


                     24
                                                                                                                                                       Specs / Guidelines
Online / E-mail Newsletter Specs
1. Ad Sizes                                                                 14. C.A.R. reserves the refuse any ad and the right to
                                                                                de-activate any ad that is not rendering, is rendering
    www.car.org                                                                 slowly, is in violation of our ad specs, and/or results
                                       Accepted                     Max         in customer complaints.
  Product          Pixel Size          File Types               File Size

   Block ad        120 x 90     JPG, PNG, GIF, GIF89a, Flash       25k      3. Flash Ad Information
                                                                            ■   Flash ads are accepted only as .swf files with a mandatory
    zipForm® 6                                                                  “click-through” tag in the file (see next section for details).
                                       Accepted                     Max
  Product          Pixel Size          File Types               File Size   ■   Do not hard-code the click URL in the .FLA/.SWF.
                                                                            ■   Provide click-through URL, original FLA files, and backup
   Leaderboard     728 x 90     JPG, PNG, GIF, GIF89a, Flash       40k
                                                                                GIF images.
  Animation:                    15 seconds; 4 loops max                     ■   Please use ActionScript 2.0.
                                                                            ■   Must be compatible with Flash version 9.
    E-mail Newsletters                                                      ■   Please ensure your Flash ad is fully functional prior
                                       Accepted                     Max
  Product          Pixel Size          File Types               File Size       to submission.

   Skyscraper      120 x 600     JPG, PNG, GIF, GIF89a             25k      Problems with Flash creative may result from incorrect
   Text ad            n/a              4 lines, 65       One URL only;      clickTAG implementation. To troubleshoot, please ensure:
                                       characters        underline words
                                        per line          to hyperlink
                                                                            ■   The clickTAG variable is properly implemented in the
    www.ca.realtor.com                                                          action of the button.
                                       Accepted                     Max     ■   The ActionScript with clickTAG is associated with the
  Product          Pixel Size          File Types               File Size       button that the user clicks, and not with any other button.
   Leaderboard     728 x 90     JPG, PNG, GIF, GIF89a, Flash       40k      ■   In the getURL() function of the action, specify the click-
                                                                                through URL as ‘clickTAG’ and the target window as
   Skyscraper      160 x 600     JPG, PNG, GIF, GIF89a, Flash      40k          “_blank”.
   Lg. Rectangle   300 x 250     JPG, PNG, GIF, GIF89a, Flash      40k      ■   The button associated with the ActionScript containing
                                                                                the clickTAG should be a) on the top-most layer through
                                                                                the timeline, b) extended throughout the entire frame
2. General Requirements                                                         and c) applied to all existing frames.

1. All creative must be delivered to your ad rep a minimum                  The following ActionScript is MANDATORY; it allows C.A.R.
    of 72 hours prior to flight date.                                       to easily update the URL if necessary and enables our
2. Provide click-through URL for all ads.                                   ad server to track clicks accurately. Create an invisible
3. Flash ads are not accepted for e-mail newsletter                         button covering the entire area of the creative and assign
    advertising.                                                            the action script to the button.
4. Ads cannot link directly to recruitment and/or employment
    solicitation; such messaging must be at least 2 clicks                  For example:
    away.                                                                   on (release) {
5. Audio is not permitted.                                                  if (clickTAG.substr(0, 5) == “http:” || clickTAG.substr(0, 6)
6. Expanding or auto-expanding ads are not permitted.                       == “https:”) {
7. Ads that resemble Web site navigation or content will                    getURL(clickTAG, “_blank”);
    not be accepted.                                                        }
8. All landing pages must open in a new browser window.                     }
9. All functionality visually indicated within ads must be
    working and not designed to deceive.                                    For more information and help with clickTAGs, please visit:
10. All creative must be surrounded by minimum color                        ■ http://flashclicktag.com
    border of 1 pixel.                                                      ■ http://www.adobe.com/resources/richmedia/
11. The script enabling the browser to "shake" may not be                       tracking/adserving_guide
    used for any ad.                                                        ■ http://www.adobe.com/resources/richmedia/
12. Animation cannot exceed 15 seconds and 4 loops max.                         tracking/designers_guide
13. Animation speed must be a minimum of 3.5 seconds
    per image.



                                                                                                                                                  25
Specs / Guidelines

                                                           Webinars / E-Mail Blast Specs
                                                        Webinars                                           2. Specifics
                                                                                                          ■     Event Length: 1 hour maximum, including Q&A. A
                      1. Deadlines                                                                              typical agenda includes 5-10 minutes of introductions
                                                                                                                and the sponsoring company overview; 45-50 minutes
                      ► 16 weeks prior to live event                                                            of formal presentations; plus 5-10 minutes of question
                          ■     Sign contract                                                                   and answer session led by the speaker
                          ■     Schedule event date                                                       ■     Presentation Format: PowerPoint with audio, streaming
                      ► 14 weeks prior to live event                                                            video, desktop sharing
                                                                                                          ■     Content: Must be editorial and educational in nature; no
                          ■     Payment due in full
                                                                                                                “informercial” structures; all content must be reviewed
                      ► 12 weeks prior to live event                                                            and approved in writing by C.A.R. prior to any Webinar
                          ■     Submit Webinar Overview                                                         promotion or presentation
                                ■  Event Topic Title: Grab the attention of the
                                   audience and summarize the event’s topic in
                                                                                                          3. Guidelines
                                   10 words or less
                                                                                                          ■     For maximum attendance, hold the live event in the
                                ■  Description: A 100 word description/overview
                                                                                                                11 a.m. Pacific time range
                                   of the Webinar being presented. Include 4
                                                                                                          ■     Tuesday, Wednesday and Thursday are optimum
                                   bullet point benefits of attending the webinar
                                                                                                                attendee days for live events
                                   along with key points being discussed
                                                                                                          ■     Schedule around holidays and trade shows
                                ■  Speaker/Presenter Information: The name and
                                                                                                          ■     Make your presentation visually interesting with the
                                   title of the speaker(s) along with a short Bio (50
                                                                                                                use of charts, audio, photos, and graphics
                                   words) of each. Speaker(s) contact information
                                                                                                          ■     Keep the event lively by encouraging participation
                                   including e-mail and phone number
                                                                                                                through discussions, Q&As, polling, and idea generation
                      ► 8 weeks prior to live event
                          ■     Graphics
                                ■   Speaker(s) head shot photo; TIFF, JPG or EPS                                                     E-Mail Blasts
                                    format; 300 dpi
                                ■   Company logo; TIFF, JPG or EPS format; 300 dpi
                                ■   Skyscraper ad; 120 x 600 pixels, JPG, GIF or                            1. Deadlines
                                    GIF89a, 25k file size max, Linking URL
                                                                                                            ► 3 weeks prior to e-mail delivery date
                      ► 3 weeks prior to live event                                                              ■     Sign contract
                          ■     Submit Presentation                                                              ■     Schedule blast date
                                                                                                                 ■     Payment due in full
                                ■  PowerPoint Slides: The entire presentation
                                   to be presented by the speaker(s)                                        ► 2 weeks prior to e-mail delivery date
                                                                                                                 ■     Submit e-mail copy and graphics
                      ► 2 weeks prior to live event                                                                    ■  Word count: 500
                          ■     Logistics                                                                        ■     Company logo: TIFF, JPG or EPS format; 300 dpi
                                ■     Polling Questions: Multiple choice or true/                                ■     Web site URL
                                      false questions that will be presented to the
                                      audience during the presentation                                      2. Policies
                                ■     Plant Questions: Backup questions to use
                                      during the Q&A session if not enough audience                         ■    All e-blasts are subject to final approval by C.A.R. and
                                      questions are submitted                                                    will adhere to C.A.R. format and privacy policies.
                                ■     Phone number of presenter in case of technical                        ■    C.A.R. does not sell, rent, or release e-mail addresses,
                                      issues during the live event                                               user information, or lists in any capacity.




                              All webinar and e-mail blast content is subject to final approval by C.A.R. Content may be edited as required for grammar, space, and content.




                     26
                                                                                                                                      Advertising Policy
C.A.R. Advertising Policy
1. Agency Commission: Fifteen percent (15%) of gross                 an additional premium positioning charge or specific
   billing is allowed to recognized advertising agencies             position is acknowledged by C.A.R. in writing. Since
   for print display advertising, provided invoice is paid           editorial requirements change as issue production
   within 30 days of invoice date. If the invoice is not paid        progresses, C.A.R. cannot guarantee fixed positioning.
   within 30 days of invoice date, no agency commission
   will be allowed and the gross amount, plus applicable        6. Advertiser Cancellations: Orders for inside or outside
   interest, penalties, legal fees, and costs, if any, will        magazine cover pages may not be cancelled. Options
   be due to C.A.R. No commission will be payable on               on cover positions must be exercised at least 30 days
   production charges, classified advertising, or non-display      prior to the Space Closing Date. All magazine inside
   advertisements (including but not limited to online,            advertising unit cancellations or changes must be
   Webinar, and e-mail advertisements). If monies due              submitted in writing no less than 15 days prior to the
   to C.A.R. from advertiser and/or advertising agency             published Space Closing Date. Online, Webinar, and
   are not paid in accordance with the terms published             e-mail advertising may be cancelled with no less than
   in the Space Reservation Agreement and this Rate                30 days written notice prior to the Flight or Event Date.
   Card, C.A.R. may hold advertiser and/or its advertising         Notification is the sole responsibility of the advertiser.
   agency jointly and severely liable for all sums due and         Cancellations are subject to a short-rate fee and a
   payable for advertising that advertiser and/or its agency       cancellation fee equal to ten percent (10%) of the total
   ordered and that was published, even if the advertiser          fees for cancelled advertisements.
   has already paid the advertising agency its commission.
   C.A.R. may change the terms of its payment policy at         7.   C.A.R.’s Right to Reject, Cancel, or Terminate Orders:
   any time without notice.                                          C.A.R., at its absolute discretion, reserves the right to
                                                                     reject or cancel any advertisement, insertion order,
2. Payment Policy: First-time magazine Advertisers are               space reservation, position, or commitment at any time
   required to submit payment for the initial insertion              without cause. C.A.R. does not accept advertisements
   prior to the Space Closing Date of the first scheduled            promoting or endorsing political candidates or
   issue. Subsequent payments for display magazine                   advertisements that contain (or imply) crude or vulgar
   advertisements are due, in full, upon receipt of invoice          language and/or content of a sexual nature.
   (subject to credit application approval). Pre-payment
   is due prior to Flight Date for all online, Webinar, and     8. Production Changes and Redesigns: Scheduled
   e-mail advertisements and for all classified and referral       publishing dates are subject to change without notice
   magazine advertising.                                           based solely on the discretion of C.A.R. Should C.A.R.
                                                                   cancel or combine an issue in which an advertisement
3. Rate Policy: All magazine advertising rates may be              was scheduled to appear, that ad will appear in the
   changed upon notification to the advertiser 30 days             issue immediately following the last contracted issue.
   prior to the Space Closing Date for the first issue             C.A.R. reserves the right to redesign the C.A.R. Web sites,
   affected by the new rates, and 30 days prior to the             e-mail newsletters, and magazines and to rearrange
   Flight or Event Date for online, Webinar, and e-mail            the placement of advertisements consistent with the
   advertisements. Advertising thereafter will be at the           redesign.
   rates then prevailing. If the advertiser cancels within 30
   days of notification of rate change, the advertiser will     9. Liability: C.A.R. shall not be liable for any failure or
   be charged in accordance with the frequency specified           delay in performance due to force majeure, including
   on the Space Reservation Agreement. Otherwise, the              strikes, accidents, acts of God, or other delays beyond
   advertiser will pay at the frequency rate applicable to         C.A.R.’s control.
   the quantity of the space used.
                                                                10. Correct Use of REALTOR®: REALTOR®, REALTORS®,
4. Contract Policy: The standard contract period for                REALTOR-ASSOCIATE® and REALTOR-ASSOCIATES®
   California Real Estate magazine is for 8 consecutive             must be fully capitalized and include the registration
   issues, not a calendar year. Insertions are published in         symbol “®”in connection with each term. Additionally,
   consecutive issues, unless otherwise specified in the            the names CALIFORNIA ASSOCIATION OF REALTORS®
   Space Reservation Agreement. Specific insertion dates            and NATIONAL ASSOCIATION OF REALTORS®, as well
   must be given in writing to earn frequency discounts.            as their acronyms–C.A.R. and NAR–must appear as
   All advertisers are required to sign a Space Reservation         indicated in compliance with the aforementioned policy.
   Agreement; this Rate Card is a binding extension of              All advertising materials must conform to this policy and
   the Space Reservation Agreement. Submission of an                the advertiser will be charged for any corrections made.
   insertion order is acceptable, provided all desired terms
   are specified and agreed upon by C.A.R.                      All ad placements are subject to the terms and conditions
                                                                in the Space Reservation Agreement.
5. Fixed Positioning: Positioning is at the sole discretion
   of C.A.R. unless the advertiser has contracted to pay




                                                                                                                                 27
CALIFORNIA ASSOCIATION OF REALTORS®
       525 South Virgil Avenue
       Los Angeles, CA 90020


        FAX: (213) 351-8478
       www.car.org/newsstand


       Display Advertising Sales
 Print • Online • E-Mail • Webinars
           (213) 739-8321
           staceyk@car.org


      Classified Advertising Sales
           Online Production
            (213) 739-8288
     advertisingassistant@car.org


     Print Advertising Production
            (213) 739-8320
             tonyv@car.org

				
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