15 Effective Tips to Increase Google Adsense CTR
How to make more money with Google Adsense? Get more clicks on ads. We all want to
increase Google Adsense CTR i.e. click through ratio, because the higher times the
surfer clicks the Adsense ad, higher is the payout to you. So here are 15 effective ways to
improve your Adsense CTR.
How to increase Google Adsense CTR?
Post Adsense ads them on text rich pages and make sure that Adsense had a
bunch of keywords to work with. Getting Higher paying keywords is better of
Get rid of public service ads, which pay you nothing for your efforts. Here are
some ways to avoid getting PSA’s.
Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the
Adsense ads. Why do you want to tell the world they are ads when google already
puts ‘Ads by Gooooogle’ with them. These two terms are the only ones allowed
by Google TOS. Any other terms will get your account terminated. Remember to
avoid these 15 Adsense mistakes.
Use section targeting – you can target an ad unit to a specific section of your blog,
as well as block out irrelevant sections like navigational links. Useful to get more
What is the best Google Adsense Placement for CTR?
Place Ads above the fold, i.e. you dont have to scroll down to see the ads.
Moreover it loads before your entire page does. The more the visibility, the more
chances a reader will click the ad.
Provide some free space around ads so that they stand out and users know where
to find them. Dont clutter up the ads inside your content.
Experiment by changing the location of advertisements. Track them by channels
to see which location works. Sometimes unusual locations can can do wonders for
your CTR. Google Adsense support provides some good ideas for better blending
Many experienced Adsense users have reported better CTR with vertical ads
rather than the horizontal ones. But that really depends on your site structure.
Usually it is recommended to place towers on your right, as users tend to use the
mouse to scroll the bar on the right side wiht a higher chance to see your ads.
Some have reported doubling CTR’s by placing towers to the left rather than the
right, as people have got bored of seeing ads on the right, it has something to do
with the sidedness of the brain which I do not understand and there is a tendency
to read from left to the right.
Many sites will have small ads in the top right hand corner, as they claim it is the
first place where the eye sees.
An excellent article on Eyetracking – What We Saw When We Looked Through
Their Eyes helps to tell you where users actually see first and in what order.
Forums are tricky becasue they have a different kind of navigation, readership
and participation. Here are some ad placements suggested by Google which work
best for forums
Best Google Adsense Link Colors to get higher CTR?
Match the colors of your ads with the colour scheme of your site. Blending with
your sites color profile helps to identify them not as ads, but as links similar to
those of your site. The more the AdSense looks like part of your site, the higher
CTR you will get. You can also match the Adsense fonts with your website font
design for great results.
Blend ads with your page – remove the borders by having a similar color as your
background helps to show ads as being part of your site. Do not blend text or the
‘Ads by Gooooogle’ with your background color as it is against Google TOS
(Google does not like hidden text!). However, such blending may not work for
you always due to banner blindness. Neither do they see the ads, not do they click
on them. So sometimes a bold contrasting ad may work better depending on your
Experiment by changing the colors, background of advertisements. You have to
find out what works best for your site, not others. You can also rotate Adsense
colors to reduce ad blindness.
I hope these tips help to get your Adsense CTR up by at least 100% if not more. Good
luck and make more money!