Lakeway Resort & Spa to be Site of
39th Annual MAT Conference & Trade Show
MAT M A R I N A A S S O C I AT I O N O F T E X A S
The 39th Annual MAT Conference and Trade
Show will be held at Lakeway Resort & Spa.
This beautiful resort is located near Austin,
Texas and overlooks Lake Travis. The confer-
ence dates are October 23 - 27. MAT’s last con-
ference at this resort was held in 1981. The
hours will follow the lineup from last year’s
conference and will offer extended hours for
exhibitors. The exhibits will open on Monday,
October 24 at 6:00 pm with a reception to be
held in the exhibit hall. Exhibits will also be
open on Tuesday from 8:00 am until noon. Each
Second Annual Nyle Mann Memorial Golf exhibitor will have an opportunity to address all
Tournament will be held on October 24. Steve attendees at the General Session. Jodi Looper
Allen of Riviera Marina will be the chairman is diligently working on lining up outstanding
of this popular event. guest speakers for the conference. Seminars
will be held on Tuesday afternoon and all day
We are pleased to announce that the exhibit on Wednesday.
Continued on Page 16
2ND ANNUAL NYLE MANN National Marina Day
MEMORIAL GOLF CLASSIC June 11, 2011
Hosted by In 1928, the word “marina” was used, for the
Hills of Lakeway Country Club very first time, by the National Association of
Monday, October 24, 2011 Engine and Boat Manufacturers to define a
Deadline for registration: Oct 10, 2011 recreational boating facility. Since then, mari-
Entry Fee: $135.00 Per Player nas have become an integral part not only of
Teams Will Be Assigned According American recreation, but also American life.
to Players’ Handicap Includes: National Marina Day 2011 celebrates not only
Green Fees, Golf Cart, Range Balls the rich history of the marina industry, but its
bright future as well.
Contact Steve Allen of
Riviera Marina for more Mission and Method
information: 512-250-8321 The goal of National Marina Day is the edu-
Email: firstname.lastname@example.org cation of politicians, civic leaders and the
Continued on Page 16
How Do I Get Involved in National Marina Day?
NATIONAL MARINA DAY JUNE 11, 2011
The first step you need to take to begin plan- Marina Picnic, consider moving those events
ning your National Marina Day observance to August and branding them National Ma-
is to decide what type of event you will hold rina Day celebrations. Alternatively, consider
to honor this annual celebration. Remember having a stand alone National Marina Day
that National Marina Day is only celebrated event. Options for such a celebration include,
once a year, so be creative! but are not limited to: tours of your facility for
elected officials, complimentary cruises, chil-
Size does not matter! Choose an event that dren’s activities and events, raffles and
will work best at your marina. If your facility fundraisers, clean up day, environmental
has an annual Customer Appreciation Day or
Continued on Page 16
WE NEED CORPORATE SPONSORS!
See Page 4 for Details
Page 2 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Wifie Solutions specifically designed for the Hospitality Industry...
Marinas, Resorts, Parks, Campgrounds and RV-Parks!
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 3
2011 Leadership President’s Article
Jodi Looper ......................................................512.261.7511
I can't believe I am already writing another article.
VICE PRESIDENT Where have the months gone? It seems like last week
Lynda Hall ........................................................281.474.2540
Lakewood Yacht Club that I was just telling everyone Happy New Year but
Joel Weiner ......................................................972.771.8865 now it is like summer! This amazing weather is won-
Chandlers Landing Marina
IMMEDIATE PAST PRESIDENT
derful for business, at least in the south Texas area.
Don King ..........................................................830.935.4333 With spring break behind us, everyone should be in
Canyon Lake/Cranes Mill Marina
MARINA DIRECTORS full force summer preparation! That includes every-
Roland Adams ..................................................512.266.1800
Hurst Harbor Marina
thing from stocking up, hiring staff, planting flowers, cleaning up the docks,
Jerry Anderson ................................................254.694.3129 dusting off the umbrellas, and putting on your fresh uniform! Spring time is
Lake Whitney Marina at Juniper Cove
Mike Brooks......................................................512.264.2456 always exciting in the boating industry because boaters rush to the lake and
The Reserve at Lake Travis
Jason Cottingame ............................................903.465.6330 get out on the blue waters. Spring gets everyone motivated for the upcoming
Grandpappy Point Marina/Commodore Marine
Ken Criswell ......................................................832.221.8383
season and as marina operators we should take advantage of an excited and
Dock Partners Management eager customer.
Linda Dimitropoulos ........................................281.474.2586
Seabrook Marina Inc.
Allison Harpold ................................................936.582.1060
If you have not already started your advertising campaign, you may be behind
Tim Hayes ........................................................903.816.0773 the curve. Start today! However you choose to spend your advertising dollars
Highport Marina & Resort
Angie Lamb ......................................................972.724.1804 should not be procrastinated another minute and don't forget the social media
Twin Coves Marina/Marinas International
Lance Looper....................................................512.250.8321 advertising that I highly recommended in my last article. With the ever grow-
Riviera Marina ing fuel prices, we may all have to skip advertising but as of now, I wouldn’t en-
John Mason ......................................................972.436.6561
Eagle Point Marina courage it.
Helen Paige ......................................................281.535.2222
Marina Bay Harbor
John Swick ......................................................817.481.4549
Scott’s Landing Marina
After having our first ever MAT strategic planning meeting, I am even more ex-
Jay Teitelbaum..................................................972.625.2233 cited to see everyone at our annual conference on Lake Travis at Lakeway Re-
Pier 121 Marina/Marinas International
ASSOCIATE DIRECTORS sort and Spa. Please, please do not delay any longer to register for this
HydroHoist Marine Group amazing conference. We have some really great ideas in the works and I can
Ed Thompson ..................................................830.708.2530 assure you that you won't want to miss this conference! From stand up paddle
Floating Dock Supply
PAST PRESIDENTS boarding, a possible Hawaiian themed poolside party, an unbelievable speaker,
Steve Allen ........................................................512.250.8321
Riviera Marina an education lineup and a boat ride to our dinner destination, you would be
Marcel Bosworth ..............................................817.410.7450
crazy not to attend.
Joe Castro ........................................................512.261.7511
Anchor Bay Marina
Joan Cordes ....................................................281.474.2540 We will need each person’s help in making this conference a successful one as
Lakewood Yacht Club
Peter Davidson ................................................361.826.3980 well as helping with the continued success and growing of MAT. Each of us
City of Corpus Christi Municipal Marina needs to sign new members and get them excited about the conference. Once
Island Global Yachting our strategic plans are in place, we will be able to offer benefits to new mem-
Marshall Funk ..................................................972.488.1314
Marinas International bers as well as some great education. We also want to continue supporting our
Ben Miller ........................................................ 972.292.1100
Cottonwood Creek Marina
sponsors and vendors and purchase from them first when you can.
Reed Richard ....................................................409.982.4675
Rick Rodeman ..................................................512.266.0500 Last weekend, after visiting my home town of Friona, located in the Panhan-
Jeff Rose ..........................................................972.406.5229
dle, I became increasingly concerned about the lack of water for all industries
Marinas International and all people. I realized I was being very selfish in my last article about how
Lynn Creek Marina badly we needed rain for our recreational businesses. While the boating in-
Gilbert Welch ....................................................972.406.5217
Marinas International dustry cannot survive without water, there is a bigger picture that I was disre-
Andy Goldbloom ..............................................512.389.8128
garding. I spoke with some local farmers about their challenges and they have
Texas Parks & Wildlife the same concerns many of us have - water or lack of, I should say! They spoke
Dewayne Hollin ................................................979.845.3857
Texas Sea Grant Program of possible regulations being placed on their watering schedules, etc. You can
John Nelson ......................................................832.465.6730
BOARD LEGAL COUNSEL
imagine what this might do to the farming industry and in turn many other in-
Jeff Irion ............................................................903.887.4050 dustries. And then on my drive back to South Texas from the Panhandle, I
Jeffrey C. Irion, Attorney At Law
EXECUTIVE DIRECTOR came across a very large and quickly spreading grass fire that threatened many
Email: email@example.com homes and closed the highway. This further increased my concerns for water
Website: www.marinaassociationoftexas.com all over the state of Texas as well as the USA and even the world. Not to dig
Mail: 3625 Paesanos Parkway, Ste. 101;
San Antonio, TX 78231
Continued on Page 9
Page 4 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Be A Sponsor! We Need Your Support!
Sponsor Level 2011 MAT Conference/Trade Show
CORPORATE SPONSOR BENEFITS CORPORATE SPONSOR BENEFITS
PLATINUM SPONSOR $1,500.00 SILVER SPONSOR $750.00
One Comp Registration (225.00) One Comp Registration (225.00)
One Comp Exhibit Space (300.00) One Comp Conference Booklet Ad, 1/4 Page (150.00)
One Comp Conference Program Booklet Ad, Full Page (225.00) Name on Banner Displayed at Installation Dinner
One Comp Newsletter Ad, Full Page, Changing Currents (225.00) Name Recognition in Conference Program Booklet
Name on Banner Displayed at Installation Dinner Name Recognition in Quarterly Changing Currents Newsletter
Name Recognition in Conference Program Booklet Total Benefits $375.00
Name Recognition in Quarterly Changing Currents Newsletter Net to MAT Sponsorship $375.00
Reserved Table at Installation Dinner
Opportunity to Address MAT Attendees at Conference Luncheon BRONZE SPONSOR $500.00
Total Benefits $975.00 Name on Banner Displayed at Installation Dinner
Net to MAT Sponsorship $525.00 Name Recognition in Conference Program Booklet
Name Recognition in Quarterly Changing Currents Newsletter
GOLD SPONSOR $1,000.00 Total Benefits
One Comp Registration (225.00) Net to MAT Sponsorship $500.00
One Comp Conference Booklet Ad, 1/2 Page (175.00)
One Comp Newsletter Ad, Changing Currents, 1/2 Page (175.00)
Name on Banner Displayed at Installation Dinner CALL TODAY: (210) 259-8111
Name Listed in Conference Program Booklet
Name Recognition in Quarterly Changing Currents Newsletter
Total Benefits $575.00 Help us make our 39th Annual Conference
Net to MAT Sponsorship $425.00 a rewarding and memorable event
Jan/Feb 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 5
i n s u r a n c e
Representing ALL major Marine/Marina Carriers
Your Problem Solver!
Call Gary Hopkins at 800-256-6400
or Fax (903) 581-6781
firstname.lastname@example.org • www.threlkeld.com
Located in Tyler, Texas
Page 6 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Marina Association of Texas & HydroHoist® Marine Group Scholar Award
Sponsored by HydroHoist® Marine Group
HydroHoist International, Inc. is sponsoring a tuition and books scholarship meet the above criteria for the second semester payment.
in the amount of $1000.00 ($500.00 per semester) for the son or daughter
of a marina owner and/or marina employee who is an active member in If the student does not qualify for second semester renewal of the award,
good standing with the Marina Association of Texas. the money will be placed back into the fund for future use.
The scholarship will be funded by check made directly to the educational in- A student may re-apply for more than one year.
stitution upon award.
HydroHoist® presents two scholarships with two awards given at the annual
Qualifications for applicants are: M.A.T. Conference for the fall semester and a second semester review in
• Student must be enrolled in a college or university, with proof February.
of enrollment attached to the application.
• Student must be the son or daughter of a marina owner and/or Notification of the award will be made directly to the student with formal
marina employee who is an active member of M.A.T. notification at the annual M.A.T. Conference.
• Student must apply for the scholarship on or before Sept. 1, of the
current year. The student who receives the award is requested to attend the M.A.T. meet-
• Student must have carried a 3.0 or better grade average in high ing of the school year given. The decision on who receives the award will be
school if a freshman, or 3.0 or better in their last semester of college. at the sole discretion of the staff and management of HydroHoist® Marine
• Student must write a letter of application stating his/her interests in Group. If no one is considered a suitable candidate during any given appli-
their future and education, and a brief statement of why they feel they cation period, or no one applies for the award, monies set aside will be re-
should receive the award. turned to the fund.
The award will be broken into two equal amounts, $500.00 for the first All names and information submitted for consideration for the award will be
semester, and $500.00 for the second semester. held in confidence, and not released to any other individual or entity.
Student must provide a copy of their transcript and second semester en- 83998 N State Hwy 289 • Pottsboro, TX 75076 • 903-786-5438
rollment (on or before January 31st of the current year), and continue to 903-786-5439 (F) • email@example.com
Marina Association of Texas & HydroHoist® Marine Group Scholar Award Sponsored by HydroHoist® Marine Group
Name Parent(s) Name
College Name Major
Student Age GPA
Phone Last Year Completed
MARINA AFFILIATION INFORMATION
Marina Name Owner(s) Name
□ Enrollment Attached □ Application Letter □ Letters of Reference Student Signature Date
FOR OFFICE USE ONLY
Parent Signature Date
Date Received Reviewed By:
83998 N State Hwy 289 • Pottsboro, TX 75076 • 903-786-5438
Approved: No □ Yes □ Approved By:
903-786-5439 (F) • firstname.lastname@example.org
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 7
39th Annual Mat Conference and Trade Show
Monday, 10/24 Tuesday, 10/25
10:00 - 10:30 am New Member Orientation 1:30 - 2:30 pm Pam Lendzion – “Tune Up Your Service Department”
11:00 - 5:00 pm Nyle Mann Memorial Golf Tournament 2:30 - 3:30 pm Speaker (Ice Cream provided)
— Stand up Paddle Boarding with SUP ATX demo rides 3:30 - 6:30 pm Free Time for Attendees or:
— First Aid/CPR/Defibulator certification classes — SPCC training, CMM course,
— Possible Fishing with a guide Strategic Video shooting, SUP ATX, Field Trip
Noon Registration Desk Opens 7:00 pm Vendor Appreciation Dinner at the Reserve Marina
Attendees to pick up information via boat ride
packets/drink tickets Wednesday, 10/26
8:00 - 6:00 pm Exhibitor Move In and Set-up 8:00 - 8:45 am Coffee & Danish
6:00 - 8:00 pm Exhibits Open 9:00 - 10:00 am Bill Yeargin “What Does the Future Hold? How Will
Ice Breaker in Exhibit Area/Networking Time Today’s Global Trends Impact You and Your Company?”
Tuesday, 10/25 10:00 - 11:00 am Kristi Sutterfield - “Dealing with Difficult People”
7:45 am -1:30 pm Registration Desk Opens 11:00 - 12:00 am Speaker
8:00 - 10:00 am Exhibits Open 12:00 - 1:30 pm Lunch
Coffee & Danish in Exhibit Area Platinum Sponsors to Address Attendees
— Vendor Breakout Demo - NEW! 1:30 - 2:30 pm Speaker
(Vendors to sign up and we will choose 4) 2:30 - 3:30 pm Nuts & Bolts with moderator John Swick -
— Welcome to MAT Members - MAT President, Ice Cream provided
Jodi Looper 3:30 - 6:00 pm Free Time for Attendees or:
— Exhibitor Opportunity to address all attendees - — SPCC training, CMM course,
General Session Strategic Video shooting, SUP ATX, Field Trip
12:00 - 1:30 pm Lunch (working on having state rep. Karen Huber 6:30 pm Installation of Officers / Hawaiian Banquet - NEW!
address attendees) Thursday, 10/27
12:00 - 5:00 pm Exhibit Tear Down (Have Vendor meeting asking about 9:00 - 10:00 am Joint 2010 & 2011 Board of Directors Meeting
offering discounts as part of affinity programs to 10:00 – 12:00 am Strategic Planning Meeting
draw new members)
Page 8 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 9
Bill Yeargin to be Guest Speaker at MAT Conference
The Marina Association of Texas Marine Team for Correct Craft’s owner, Ambassador Enter-
is excited to announce that Bill prises. In his role as leader, he directs a group of industry
Yeargin will be one of the key note executives who prepared a detailed marine industry invest-
speakers at the 39th Annual Con- ment analysis and are pursuing potential acquisition candi-
ference and Trade Show to be dates within the marine industry.
held October 24 – 27th at Lake-
way Resort and Spa. Bill has traveled around the world as a popular speaker at
numerous management conferences, many of them fo-
Bill Yeargin, President and CEO of cused on the marine industry. People attending Bill’s speak-
Correct Craft, Inc., is an 85-year old company with global ing engagement have commented that Bill’s presentations
operations. One respected industry publication described are very motivational, stating that he has a unique ability to
Correct Craft under Bill’s leadership as being “on an ag- both communicate complex management issues in simple
gressive improvement path the likes of which the marine in- terms and motivate his listeners to new levels of perform-
dustry has never seen”. Bill also serves as leader of the ance.
Our 2010 Sponsors - A Very Special Thank You
Since 1993, the Marina Association of Texas has had a very special group to come forward for each conference to be a corporate
sponsor for this annual event. This has enabled MAT to provide special benefits and to enhance the value of the conference.
The sponsorship program offers our sponsors special amenities for the involvement and has helped MAT grow over the past years.
We sincerely thank these special associate members and appreciate their continued support and commitment to this Association.
PLATINUM SPONSOR GOLD SPONSOR BRONZE SPONSOR
$1,500.00 $1,000.00 $500.00
Bellingham Marine Formex Floats Bayless-Hall Insurance
Eaton Corporation Bunker Hill Underwriters
HydroHoist Marine Group SILVER SPONSOR Floating Dock Supply
Marine Development, Inc. $750.00 William Gammon Insurance
Premier Materials Technology WiFi Access Anywhere
Threlkeld Co. Insurance
We Salute Our Sponsors
Thank you for your generous contribution to the Marina Association of Texas
President’s Article continued
Continued from Page 3
too deep here, but as marina owners and operators we should and bring on the boating season! See you in October at the
all start to do our part for conservation and get involved in conference.
this ever growing concern. I mean... it is our livelihood!
Onward and Upward,
Bring on the rain (for everyone and every industry in need) Jodi Looper - President
Page 10 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Storm Water Pollution Prevention
Questions raised in the TCEQ meeting February 17, 2010
Answers provided by Matthew Boger of TCEQ
I am happy to say that the meeting was worthwhile in getting clarification of the questions that we have been posing for several years.
Many of you will be happy to know you DO NOT need a Storm Water Permit, and you do not have to do anything at all. I would
advise keeping this information on file somewhere in the event of a visit.
The bottom line is, unless you have a boat yard or perform maintenance and repairs to your customers boat, then you do not need a Storm
Water Permit. EVEN HAVING A FUEL DOCK DOES NOT REQUIRE YOU TO HAVE A STORM WATER PERMIT.
Q. Can marina’s Waiver Out of the hazardous metal require- water permit is needed?
A. A dumpster onsite without a proper lid could make it to
A. Yes, any facility regulated under the MSGP may poten- where a business could not file for NO Exposure Certification
tially waiver out of the hazardous metals, if they meet the re- (NEC). The reason that marina’s are regulated is because
quirements in Part III Section D (e) except for those metals they have a listed SIC code that is regulated by the per-
specifically listed in the sector-specific requirements of Part mit.
V of the general permit. This information is referenced in Part
III Section D (f). Q. Since the permit and plan are concerning Storm Water, do
activities such as cleaning, maintenance & repair, etc. done
For Sector Q - Water Transportation, the benchmark parame- by a tenant/boat owner (not the marina) whose boat resides in
ters include aluminum, iron, zinc, and TSS. Because lead and the water (in other words, not upland), place the marina in a
zinc are considered hazardous materials, facilities regulated position to require permitting? We are talking about marinas
under Sector Q could not waiver out of those two metals. They that do not have repair facilities and do not have fuel
could theoretically waiver out of arsenic, barium, cadmium, docks. They are strictly renting boat slips for in the water boat
chromium, copper, manganese, mercury, nickel, selenium and storage.
A. In order to be regulated under the industrial storm water
Waiver forms may be obtained at: permit in Sector Q, the marina facility must provide mainte-
www.tceq.texas.gov/assets/public/permitting/waterquality/forms/10425.pdf nance and cleaning services to the customers. If an individual
boat owner is cleaning their boat or performing maintenance
Q. Do marina’s have to conduct waste determination and at a marina, that will not trigger the need for a storm water per-
generator status determination as an industrial facility? mit. However, best management practices still should be im-
plemented to ensure that the actions taken by individuals at
A. The word “industrial” means something different in the a marina do not adversely affect the environment. If a marina
water and waste rules and/or programs. Marinas do not man- is simply renting slips without providing cleaning or mainte-
ufacture a product and would not be considered an industrial nance services, they are not eligible for permit coverage.
waster generator. However, it never hurts to be informed
about all waste streams from any facility, use good manage- Q. Does having a fuel dock place the marina in a position to
ment practices throughout the facility, and keep records about require permitting?
waste disposal particularly in the event of a spill of some kind.
A. It was my understanding (Matthey Boger) from conversa-
Q. Does fire ant killer and fertilizer need to be listed as po- tions with the program area that the presence of fuel dis-
tential pollutant sources? pensers is not the same as maintenance activity. Certainly,
Best Management Practices may be necessary though it does
A. These items can be listed as a potential pollutant source; not trigger permit applicability.
however, in general we have not seen a problem with them as
long as they are applied in a manner that does not have an im- Thanks to you all for attending the meeting and posing the
pact on the environment. For example: don’t apply them when questions that helped get this thing settled.
it is about to rain, etc.
By Lynda Hall — Lakewood Yacht Club
Q. Does having a dumpster on site make it to where a storm
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 11
Page 12 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
O r der Th es e C le an M ar i na Pr od uc ts
1. Clean Boating Tips. FREE 6. Clean Texas Marina Caps
Laminated, waterproof card with tips and information for boaters Issued to certified marina staff only. Caps are $9.00 each.
dedicated to keeping their boats clean and safe. One size fits all.
7. NEW! Clean Texas Marina Flag (3 x 5)
2. Don’t Pollute: A Pump-Out Guide for Boats Brochure. FREE Rectangular-shaped. $25.00 each.
A comprehensive list of Texas coastal and inland marinas equipped with
pump-out stations; includes contact information for marinas as well as 8. Clean Texas Marina Signs. FREE
helpful tips for healthy boat sanitation procedures. • Top Ten Clean Boater Sign (24 x 18)
• No Discharge sign (18 x 12) • Pump-Out Sign (18 x 12)
3. Clean Texas Boater Brochure. FREE • Clean Boating Tips (48 x 30) • How Clean Are You Sign (11 x 18)
Contains details about the Clean Texas Boater Program, tips on
becoming a Clean Texas Boater and a pledge card to become part 9. Clean Marina “green” Mesh Trash Bags
of the Clean Texas Boater Program. (16 x 19). Up to 500 bags per marina
4. Clean Texas Marina Sticker. FREE 10. Clean Texas Boater T-Shirts
A 4" circular sticker to be displayed on signs of certified marinas Small, Medium, Large, XL, XXL. $4.10 each. Circle size(s).
in the Clean Texas Marina Program. Sent to certified marinas only.
10. Spill Kits.
5. Clean Texas Marina Patches Free up to one bag of 10 kits per marina. Short supply item.
Patches are for certified marinas only; maximum of three patches
Make checks payable to: Texas A&M University and send to: Clean Texas Marina Program
2700 Earl Rudder Fwy. S., Suite 1800, College Station, TX 77845 - Fax: 979-845-7525
www.hdbmarine.com CHANGING CURRENTS
The Official Publication of the Marina Association of Texas
Changing Currents is your direct marketing vehicle to all your marinas
at a low cost. Take advantage of the special opportunity to reach your
market. Published four times a year, January, April, July and October.
AD SIZE RATE PER ISSUE
7-1/2" x 10" ......................................$225.00
Vertical 3-5/8" x 10" ..........................$150.00
Vertical 5" x 7-1/2" ............................$150.00
Horizontal 7-1/2" x 5" ........................$150.00
3-5/8" x 5" ..........................................$90.00
Call Marty McDonald today.
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 13
One of the most dif icult choices facing marina managers is balancing perspective, the decision to layoff or terminate an employee is usually
the needs of the business with those of its most valuable asset: em- one of emotional discomfort. Why? Because this decision will not only
ployees. This is made even more dif icult when marinas and boatyards affect the employee but also everyone that person is responsible for
Tough Times Require Marinas to Make Tough Employee Decisions
must factor economic conditions into the decision. supporting.
When deciding about an employee’s continued employment in today’s There are some things managers can do to lessen the emotional
tough economic times, marina managers must irst and foremost look impact for themselves and their employees, depending on whether
at the long-term survival of the business over the short-term hard- one is an optimistic or pessimistic person. For example, an optimistic
ship on an employee. This may sound like a cruel statement, but if person lays off the employee, while the pessimistic person terminates
the business is to survive so that it can employ people in the future, the employee. Laying off a person implies a temporary state. The
decisions to guarantee the survival of the business can’t be avoided. decision had to be made based on circumstances beyond the control
of either party. Terminating an employee implies the end to a work
There are three approaches to dealing with employees, and marina arrangement and carries the stigma of failure for the employee.
managers must decide which is best for their particular situation. The
three options are: There is another advantage to laying off an employee over termina-
tion. As soon as business picks up, the marina manager can bring back
• reduce staff by laying off or terminating employees this person and know that he will it back into the organization.
• have everyone take a cut in pay
• reduce total hours worked to reduce the overall payroll expense Most marinas do not have a surplus of employees, so laying off or
terminating a person could negatively impact the marinas’ business
by reducing customer service, security or maintenance to the prop-
First, let’s address the layoff or termination scenario. I have been on erty. This could result in reduced customer satisfaction, thereby
both the receiving and the giving end of this decision, and neither one decreasing revenues that would more than offset any savings gained
is very comforting for the soul. From the employee’s point of view, by reducing employee cost.
one feels rejected and like a failure, when in fact the employee could
not have done anything different to save his job. From the manager’s Continued on Page 19
Page 14 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Be Good and Say Goodbye to Your Deductibles with BoatUS Insurance
And More Tips to Save on Insurance
Having to pay a deductible when Take a boating safety course free of charge and get a discount
you have a boat insurance claim on your insurance premium: Most insurance companies offer a
could become a thing of the past discount for completing a boating safety course, but finding one
with the new "Diminishing De- that fits your budget, schedule and that is located nearby can be
ductible" program now offered with hit or miss. Try taking the BoatUS Foundation's free Online Boat-
all BoatUS marine insurance poli- ing Safety Course from the comfort of your own home. It allows
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nized as boater certification in 31 states. BoatUS membership is
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angler remains claims-free, the Courseline at www.BoatUS.com/courseline can show you where
program automatically discounts the next boating safety classes are being held in your area.
the policy's hull coverage de-
ductible 25% at renewal, until it reaches $0. And once it reaches Try adjusting your boat insurance: Boats that have been owned
$0, it stays that way as long as you remain claims-free. (Kindly and insured by one owner for a long period of time may want to
note that "named storm" deductibles, which apply to hurricane consider reviewing and lowering the total value of your policy. De-
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ing a liability-only insurance policy to save premium dollars.
"This is another way we are trying to help boaters out in a tough
economy," said BoatUS Vice President of Marine Insurance Mike For questions or a free quote, contact BoatUS Marine Insurance
Pellerin. at 800-283-2883 or go online to www.BoatUS.com/Insurance
For boaters on a tight budget, BoatUS has more ways to save on Courtesy of BoatUS - Boat Owners Association of the United
boat insurance: States
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 15
Page 16 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
NYLE MANN MEMORIAL GOLF CLASSIC
Hosted by Hills of Lakeway Country Club • Monday, October 24, 2011
Entry Fee: $135.00 Per Player • Deadline for Entry: October 10, 2011
Teams Will Be Assigned According to Players’ Handicap Includes:
Green Fees, Golf Cart, Range Balls, Boxed Lunch
Contact Steve Allen of Riviera Marina for more information: 512-250-8321
MAT Board Members
Continued from Page 1 39th Annual MAT Conferrence & Trade Show
The installation of officers will be held on Wednesday night at the list of the many advantages of being a corporate sponsor for this
conclusion of the annual conference. A meeting of the board of event.
directors of 2011 and the newly installed board of officers for 2012
will be held on Thursday morning. Also, don’t forget that ad space is available in the conference pro-
gram. This program is handed out to all those who attend the con-
MAT needs Corporate Sponsors! This will give your company ference. More information on the conference as well as registration
great exposure to all attendees. By being sponsor, it will give you forms will be emailed and faxed out to all members of MAT.
ultimate exposure to all MAT attendees and recognition for your Should you have any questions, please call the MAT office: 210-
commitment to the Marina Association of Texas. See page 4 for a 259-8111.
Continued from Page 1 National Marina Day How Do I Get Involved in
public about the important role the marina industry plays in National Marina Day?
cities and towns across the nation as family-friendly gateways
to boating and stewards of the environment. Continued from Page 1
demonstrations, charity fundraisers, youth centered events, new
This goal is achieved through the promotion of nationwide ma- boat demos, fishing rodeos, boating safety demos, marina open
rina focused events with local flavor that educate politicians, houses, speeches in support of boating & marinas by local candi-
civic leaders, and the public about the value of the marina in- dates for office and public officials, a Discover Boating event, a
dustry to cities and towns across America. Make plans today marina rendezvous.
to support this mission by planning a National Marina Day
event at your facility.
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 17
Page 18 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Reading the fine print are one reason we conduct business here. You can imag-
ine the additional costs the restaurant company will
How would you like to have to take your lawsuit for have to pay to locate Maryland attorneys to represent
damages to another state when all your business loca- them and to preserve their witness’s testimony.
tions and witnesses are here in Texas. This is exactly
what happened to a fairly well known Texas based road- You will find a similar clause in the MAT documents pre-
side restaurant when its data was stolen through serving your right to have your complaint handled in a
preventable errors in the supplied software. This restau- Texas Court in your county but you need to be aware of
rant had purchased eight (8) sets of point of sale other designations in other agreements you may be
devices that included the hardware, software, pro- asked to sign. The location of your lawsuit or “Venue” is
gramming and support services for the point of sale sys- an important and negotiable provision when entering
tem, all installed in Texas. As part of the sale, contracts into contracts and if a non-Texas based company is com-
were signed by the restaurant that said, “This contract ing to Texas to obtain your business you should make
shall be governed by and construed according to the sure that if a problem arises, you are able enforce your
laws of the state of Maryland. The parties mutually con- rights where you do business.
sent to exclusive jurisdiction and venue in the state and
federal courts sitting in the State of Maryland.” Mary- Keep your guard up.
Jeff Irion, Legal Advisor
land may be a wonderful place but Texas has very clear
laws regarding breach of contract claims and its laws
Roof & Rack, the world’s leader in dry stor-
age construction understands environmental
impact. We know how to meet all of the
requirements you will have when planning,
Calusa Island Marina
developing and building a “Green Marine”
Count on Roof & Rack’s years of proven
experience to design, engineer, fabricate
and construct a Dry Storage facility that
Cape Coral Boat Club meets your needs.
Roof & Rack’s Dry Storage
Buildings can be designed
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Trailers, Personal Water-
craft, RV’s, Autos and more
Dania Beach Boat Club
Roof & Rack Products, Inc.
The Worlds Largest Builder of
Boat Racks and Drystackers
(561) 393-4757 voice
Harbour Towne Marina (561) 393-4796 fax
(800) 555-4701 toll free
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 19
Tough Times Require Marinas to Make Tough Employee Decisions
A second option is to reduce everyone’s pay by a certain percentage The third option is to reduce the number of hours everyone works to
to reduce the overall employee cost. This option has its own set of achieve the desired reduction in employee costs. Managers should
Continued from Page 12
problems. have the same concerns regarding this option as with reducing
Pay cuts Reducing hours
staff with an additional concern: reducing wages for everyone is
Let’s say a marina proposes a 10 percent pay cut for all employees. involuntary pro it sharing. In my opinion this is the least desirable
For the employee making $10 an hour and just getting by, this person option because the negatives seem to outweigh the positives.
is now only going to make $9 per hour, while the employee making
$18 per hour will lose $1.80 per hour but should still be able to meet In analyzing this option and the two others, marinas should not for-
his basic obligations. This pay cut impacts everyone but some to a get to factor in the employee bene its associated with implementing
greater degree than others. each option. In addition, they need to consider the cost of training
new people should current employees move on.
What marina managers and boatyard operators need to be careful of
here is that when an employee becomes inancially desperate, he
can move from being an otherwise good employee into a problem None of the options discussed in this column are very attractive, and
employee. all come with their own set of problems. Marina and boatyard own-
ers and managers need to look at their particular inancial situation
A personal choice
Managers that believe this option is best for their marinas should dis- and determine which option is best for their operation. That being
cuss with each employee his ability to help the business and fellow said, those marinas and boatyards that ignore employee costs and do
employees survive these tough economic times. Marina managers nothing will be making the worst decision for having a successful
should make each employee feel they are part of the solution and not business in the future .
part of the problem.
Courtesy of Marina Dock Age by Dennis P. Kissman
8 BAY L E SS - HAL L
— WORL D
4 HE ADQUART E RS
Bayless-Hall Insurance has been in business since 1888.
Hopefully, that means we’ve been doing something right.
We have been protecting the marine industry; it’s marinas
and yachts for longer than we care to remember. We are
avid supporters of the Marina Associations of Texas and
Oklahoma. While we’re a long way from perfect; you can
count on us to do what’s right....ask anyone who has ever
dealt with us.
Want us to look at your operation or yacht? Call Jeannie or
I; we’ll come running...
Jeannie Perry • David Bayless
P.O. Box 1229 • Denison, TX 75021-1229
1-888-900-1482 • Office: 903-465-8383 • Fax 903-465-5034
Page 20 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
81 Certified Clean Texas Marinas
The Clean Texas Marinas meet • Emerald Point Marina/Flagship Marinas - Lake Travis • Mill Creek Marina - Lake Texoma
the rigorous pollution prevention • Endeavour Marina - Clear Lake • Northshore Marina at The Hollows - Lake Travis
standards established by the Clean • Freeport Municipal Marina - Freeport Old Brazos River • Paradise Cove Marina - Corpus Christi Bay
Texas Marina Program. The opera- • Grandpappy Point Marina - Lake Texoma • Paradise Cove Marina & Yacht Club - Lake Travis
tors have voluntarily adopted meas- • Gulfcoast Marina - Gulf Intercoastal Waterway • Pecan Plantation Marina - Lake Granbury
ures to control pollution associated • GW Boat Slips - Lake Granbury • Pier 121 Marina - Lake Lewisville
with marina operations and stand • Hill Country Harbor Marina - Possum Kingdom Lake • Point Venture Marina (HOA) - Lake Travis
as notable examples of the conser- • Harborwalk Marina - West Galveston Bay/GIWW • Port Aransas City Marina - Port Aransas Harbor
• Highport Marina and Resort - Lake Texoma • Portofino Harbour Yacht Club - Clear Lake
vation ethic: individual responsibility
• Island Mooring Marina, a Blue Water Company • Possum Kingdom State Park & Marina - PKL
for health land and water.
- Corpus Christi Channel • Randolph AFB Recreation Park Marina - Canyon Lake
• Joe Pool Marina/Marine Quest - Lake Joe Pool • Riviera Marina - Lake Travis
• Anchor Bay Marina - Lake Lavon • Kemah Boardwalk Marina - Clear Lake • Rochell’s Gulf Coast Marina - Gulf Intercoastal Waterway
• Anderson Mill Marina - Lake Travis • Key Allegro Marina - Aransas Bay • Rough Hollow Yacht Club - Lake Travis
• Austin Yacht Club - Lake Travis • Lake Amistad Resort & Marina - Lake Amistad • Sail & Ski Yacht Club - Lake Travis
• Bayview Marina - Lake Ray Hubbard • Lake Austin Marina - Lake Austin • Sandy Creek Yacht Club - Lake Travis
• Bentwater Marina - Lake Conroe • Lake LBJ Resort & Marina - Lake LBJ • Scott’s Landing Marina - Lake Grapevine
• Bluff Creek Marina - Possum Kingdom Lake • Lakeshore Marina - Possum Kingdom Lake • Silver Lake Marina - Lake Grapevine
• Briarcliff Marina - Lake Travis • Lakeview Marina - Lake Lewisville • South Bay Marina - Tres Palacios Bay
• Canyon Lake Marina - Canyon Lake • Lake Whitney Marina at Juniper Cove - Lake Whitney • South Shore Harbour Marina - Clear Lake
• Captain’s Cove Marina/Marine Quest - Lake Ray Hubbard • Lakeway Marina - Lake Travis • Surfside Marina - Gulf Intercoastal Waterway
• Chandler’s Landing Marina/Marine Quest • Lakewood Yacht Club - Clear Lake • Twin Coves Marina - Lake Grapevine
- Lake Ray Hubbard • Landing HOA Marina - Eagle Mountain Lake • The Breakers - Possum Kingdom Lake
• Collin Park Marina - Lake Lavon • LBJ Yacht Club & Marina Ltd. - Lake LBJ • The Cliffs Resort - Possum Kingdom Lake
• Corpus Christi Municipal Marina - Corpus Christi Bay • Legend Point Marina - Clear Lake • The Palms Marina - Lake Conroe
• Cottonwood Creek Marina - Lake Lewisville • Little Mineral Marina - Lake Texoma • The Reserve at Lake Travis - Lake Travis
• Cove Harbor Marina - Gulf Intercoastal Waterway • Longhorn Resort - Lake LBJ • UT Marine Science Institute - Corpus Christi Channel
• Cranes Mill Marina - Canyon Lake • Lynn Creek Marina - Lake Joe Pool • Valentine Lakeside Resort - Lake LBJ
• De Cordova Bend (HOA) Marina - Lake Granbury • Marina at Lake Meredith - Lake Meredith • Villa Marina, Inc. - Possum Kingdom Lake
• Eagle Mountain Marina/Marine Quest • Marina Bay Harbor Yacht Club - Clear Lake • VIP Marina - Lake Travis
- Eagle Mountain Lake • Marina del Sol - Clear Lake • Walden Marina - Lake Conroe
• Eagle Point Marina - Lake Lewisville • Marshall Ford Marina - Lake Travis • Watergate Yachting Center - Clear Lake
• White Bluff Resort & Marina - Lake Whitney
40 Clean Texas Marina Pledges
The following marinas have pledged to do their part to improve the environmental quality of Texas’s waterways, encourage
voluntary participation, support the regulatory process, create a strong environmental ethic, and promote individual
responsibility through public education. These marinas are working toward certification as Clean Texas Marinas.
• Anchorage Apts. & Marina - Clear Lake • Lake Country Marina/Marine Quest - Eagle Mountain Lake
• Beaumont Yacht Club - Neches River • Lake Granbury Marina - Lake Granbury
• Bentwater POA Marina - Lake Granbury • Lake Point Marina - Lake Ray Hubbard
• Brazos Landing - Lake Granbury • Lake Somerville Marina & Campground Inc.- Lake Somerville
• Bridge Harbor Yacht Club - Gulf Intercoastal Waterway • Lake Waco Marina - Lake Waco
• City of Port Isabel City Docks - City of Port Isabel • Lakeview Marina - Lake Conroe
• Constellation Pointe Marina - Clear Lake • Lighthouse Resort & Marina - Lake Texoma
• Cypress Creek Marina - Lake Travis • Northside Marina & Resort - Lake Bridgeport
• Easy Street Marina - Lake Travis • Pelican Point Marina - Port Isabel
• E-Z Boat Storage & Valet Launch - Lake Conroe • Red Bear Marina & RV Resort - Lake Tawakoni
• Flowing Wells Resort - Lake Texoma • Ridgewood Country Club - Lake Waco
• Frank’s Marina - Lake Belton • Rock Creek Resort Marina - Lake Texoma
• Groggy Dawg Marina & Grill - Lake Travis • Rons Marina One, LTD - Lake Waco
• Harbor Bay Marina - Lake Ray Hubbard • Sabine Pass Port Authority - Sabine Neches Pass Channel
• Harbor One Marina/Marine Quest - Eagle Mountain Lake • Sam Rayburn Resort Marina - Sam Rayburn Lake
• Hidden Cove Marina/ Marine Quest - Lake Lewisville • Stormy’s Marina - Lake Medina
• Highview Marina - Lake Bardwell • Texoma Marina and Resort - Lake Texoma
• Hurst Harbor Marina - Lake Travis • Uncle Gus’ Lodge and Marina - Lake Whitney
• Inland Discount Marine - Lake Conroe • West Bay Marina - Eagle Mountain Lake
• Jackson Hill Marina - Sam Rayburn Lake • Woody’s Sports Center - Port Aransas Harbor
• Lago Vista P.O.A. Marina - Lake Travis
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 21
Page 22 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
New “Watersports Package” by BoatUS Insurance
Turns up the Heat on Competition
Add to Any BoatUS Insurance Policy for Just $30
Wakeboarders, waterskiers and tubers enjoy the exciting adrena- household). Medical payment coverage for other guests is $5,000,
line rush, but when it comes to their boat’s insurance they have which compares to other policies that may offer just $1,000.
more simple needs. They want their expensive boards and skis
covered in case thieves are on the prowl; if someone has an acci- For those chasing air or pylons on the tournament trail, the pack-
dent they want peace of mind knowing the bill will be covered; age will also refund a wakeboarding or waterskiing competition
and, if something goes wrong on the way to the competition, entry fee up $500 if you are forced to withdraw because your boat
they'd like to be reimbursed their tournament entry fee. and/or trailer has been damaged by a covered loss.
Boat Owners Association of The United States (BoatUS), which All BoatUS insurance policies also offer a Diminishing De-
has over 40 years experience insuring boats, now offers a new ductible program. For every year a boater remains claims-free,
“Watersports Package” for tour professionals as well as for “Joe- the program automatically discounts the policy’s hull coverage
the-boarders” that can be added to any boat insurance policy for deductible 25% at renewal, until it reaches $0. And once it reaches
just $30. $0, it stays that way as long as you remain claim-free.
The BoatUS’ Watersports Package automatically provides up to For more information or to get a free quote online, go to
$5,000 in watersports equipment losses for things like skis, BoatUS.com/watersports or call 800-283-2883.
boards, scuba equipment and towed inflatables. “We’ve upped this
number because today’s watersports enthusiast carries a wide Don’t be Stuck on the Side of the Road
variety of expensive equipment on board,’ said BoatUS Vice Pres-
ident of Underwriting Mike Pellerin. “And unfortunately, many Great for trailerboat wakeboarders and waterskiers, BoatUS also
insurers leave out this critical coverage, offer only a minimal offers a “Trailer Assist” program that will tow both a disabled tow
amount, or require you to ask for it, which is not very helpful.” vehicle and boat trailer up to 100 miles to the nearest repair facil-
ity, safe location or home. Flat tires, lock-out service and ramp-
All BoatUS insurance policies also recognize that spending time winching are also included. The cost is just $14 annually in
together on the boat is a family activity, so medical payment cov- addition to $24 BoatUS membership. For more information, visit
erage is set at $25,000 for family members (living in the same www.BoatUS.com/trailerclub or call 800-395-2628.
If you do business with a non-member, sell them on the
benefits of being a member and supporting your industry.
The Marina Association of Texas
urges its Marina members to use the
services of our Associate Members
APR/May 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 23
Page 24 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Future Trends to Expect for Marinas
• Marinas will continue changing - Older marinas, when doing • The trend toward larger boats will continue - Bigger slips will
major repairs, will be almost rebuilt, if not completely, every 20 to 25 mean fewer boats in marinas; professional yacht captains and crews
years just to keep up with new market demands, boat sizes, safety will need their own meeting space in marinas.
and environmental standards; almost all will use manufactured dock
systems. • The dry storage market will increase - Smaller boats under 45 feet
will be stored in racks; larger boats up to 70 feet+ will find land stor-
• Training and professional development will be essential - This will age on mobile cradles.
expand to all levels of marina staff.
• Boat rentals will become more common - This will
be especially true in destination harbors.
• Government regulations are expected to increase -
This will work against marina growth.
• Marinas will become more environmentally clean
- Common features will include in-slip pumpouts
and fueling, bilge water filtration and green carbon
• Boat hulls will become more efficient - Kevlar and
new composite materials from space and wind
turbine technologies will be used, along with multi-
hulls, more jet drives, adapting Navy R&D technolo-
• Boats will use petroleum-free electric propulsion -
New electric engine technology will develop from
solar cell laminated decks, wind and wave energy,
ocean chemical battery, water thermal energy con-
version, fuel cells, biomass bacteria and eventually
• Marinas will continue to be economically sound -
Marinas will continue as the most economically
stable sector in the recreational boating industry,
remaining the last-in/first-out of recessions.
Marinas will continue as a solid business model,
providing good services and reasonable income well
through the 21st Century
Courtesy of Marina Dock Age by Neil W. Ross
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 25
The Marina Association of Texas - Meet the Staff
Becky Oliver Candace Williams
Executive Director Membership Director
(P) 210-259-8111 Staff Coordinator
(C) 817-300-8870 – available at all times (P) 210-259-8111
(F) 210-692-3459 (C) 361-649-9590
(E) email@example.com (F) 210-692-3459
Michele Lock Audrey Kannawin
Publishing Director Financial Director
(C) 210-392-8459 (P) 210-259-8111
(F) 512-551-9981 (C) 210-471-1264
(E) firstname.lastname@example.org (F) 210-649-3459
Page 26 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Marinas Can’t Miss the Moment to Evolve Digitally
The commercial Internet has been around for about 15 years tion systems on their Web sites. Why can’t marina owners
now. And in that time, businesses have come and gone. Mar- make this happen?
kets have formed and crumbled. Stocks have risen and fallen
with the rising sun. Much of this has been due to the affir- This functionality has become so common in fact, that people
mation and insurgence of the Web and digital technology in can now reserve just about anything online — new car, dinner
our social and professional worlds. for four, a stuffed animal, even contact lenses. But a venture
to 10 marina Web sites, would more than likely only find one
Think about how in the past 15 years, digital “things” have af- out of those 10 that would allow boaters to snag a weekend
fected our world. How has daily life changed? How have peo- slip online. Scary.
Hotels obviously nail this. Customers can easily find a date
Imagine this scenario of a typical person in today's digital and see what’s available. They can check out pictures of the
world: he talks about 95 percent of the time on his iPhone 4. room and select amenities. They can book rooms online and
He rarely watches TV anymore, viewing most of his video on- then after they leave, go back to the site and leave a review on
line. He never goes to the mall. Never. It’s all e-commerce for how much they enjoyed the stay (or not). These are the key
him, and he does all his banking and grocery shopping online. components to online reservations.
He texts his friends (and he is no longer a fan of e-mail, by
the way). He uses social and professional networks often, but The marina reservation system would look something like
not intrusively. And that’s just the start of it. With all of these this. Boaters would choose the date period of their stay, and
digital “things” now a part of everyone’s life, many people may up pops a Google Earth caliber aerial view of the marina slips,
often ask themselves, how did we ever survive without all this with each available slip differentiated from those that aren’t
stuff? available. Before a customer selects a slip, he can choose to
view pictures of the slip location and its proximity to things
Marinas and digital technology like bathrooms or the restaurant. Once a customer selects a
Marinas are the center of the marine universe overall. And no slip, he can then choose certain amenities like electric, water,
one aspect of the boater selling channel has more impact on wireless, etc. There may even be a spot in the process where
the boater than the marina or boatyard. Not dealers, builders, customers can request someone to be at the dock when they
retail, etc. arrive to provide some help if they’re short-handed. After all
this, the online reservation system then takes the boater
Think about it, marina owners have direct access to the boater. through the final steps of checking-in and booking the reser-
They act as a maintenance shop, service shop, filling station, vation.
lodging and some offer food services. More and more, run-
ning a marina has become the waterfront equivalent of run- There are solutions available today that you can institute that
ning a hotel. Hotels are very good at acquiring and retaining are very plug-and-play. In other words, software based prod-
guests. They go to great lengths in order to satisfy their cus- ucts that can have you up and running very quickly after buy-
tomers and take many steps to manage their customers’ ex- ing and installing it. There are small solutions and more
perience from inception to the day they checkout. Even for expensive versions. Find the one that suits the marina’s needs.
the smaller chains, it's a well-oiled machine. Those that heed this warning (especially those areas where
marina saturation is more obvious), will find their slips or
Do marinas operate the same way? Not even close. With this yards consistently busier and with less manual intervention.
out-of-market analogy firmly in place, let’s begin to look at the No offense, but boaters don’t want to call marinas for stuff
marina industry’s digital future using the hotel industry as a like this.
Online reservations This is only a tad more complex than allowing reservations
This one is long overdue. The ability to make a slip reservation on a marina site. Digital boater engagement is the process of
online should be the primary way for boaters to land either consistently acquiring and communicating with boaters via
seasonal or transient dockage. There are eight-room B&B’s on various methods. Whether it is search marketing, social mar-
one acre lots in western Massachusetts with online reserva- keting or just sending them an e-mail, engagement is a phi-
Continued on Page 34
Oct/Nov 2010 M A R I N A A S S O C I A T I O N O F T E X A S Page 27
Page 28 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Foiling Off-Season Theft
So you think your boat is all buttoned up for the winter, tucked of leaving the house with all the doors and windows open,
safely away in your backyard or driveway? Think again. boats are often left wide open and unsecured, equipped with
all sorts of small and valuable accessories that can easily end
In Naples, FL, thieves robbed four boats in just five days, up on eBay.
stealing electronics, fishing equipment and other items. Even
more disturbing, all of the boats were kept right behind the Boats are also so easily transportable, they’re particularly
owners' homes. susceptible to theft. Each year, insurance claims for theft
losses cost the industry and consumers millions. While some
Boat owners are a trusting lot and while one would not think boat thefts are the work of sophisticated rings that target a
specific type of boat, others are isolated
crimes of opportunity by petty thieves tak-
ing small, but valuable, equipment.
Not surprisingly, Florida is the number
one state for boat theft with 1,478 boats
reported stolen in 2005 and 1,233 stolen
in 2006, through Sept. 30, according to
the National Insurance Crime Bureau, a
non-for-profit organization of insurance
companies that compiles reports of stolen
boats, cars and other items.
According to NICB, 6,849 boats were
stolen nationwide through Sept. 30, and a
total of 8,795 boats were stolen in 2005.
Most of the top 10 states for stolen boats
are year-round boating states such as
Florida, Texas, California and other south-
ern states, where there are more boats
available to thieves as well as more
homes, marinas and storage facilities that
thieves can target.
On a positive note, investigators and pros-
ecutors are taking boat theft seriously and
making headway in arresting organized
rings of criminals who often move boats
across state lines for resale.
To help stem the tide of boat thefts, ma-
rine police in Florida have offered their
own set of tips. Not all will apply in every
situation or for every boat type, but any
obstacle a burglar faces trying to steal
your boat or break into it could stave off a
Continued on Page 30
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 29
Page 30 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Continued from Page 28 Foiling Off-Season Theft
On the Boat: Signs that clearly state marina regulations and access limits
Engrave all valuables including electronic equipment, out- should be posted . *Access to boats should be limited only
board engines, radios, loose gear, etc. with the owner’s to owners and other authorized persons.
name, home port, state driver’s license or identification num-
ber, and the boat's hull identification number. Good lighting should be focused on access points and boat
docks; security cameras are even better. Boat owners should
Install dead bolt locks on all doors and secure ports and get acquainted with their dockside neighbors and report sus-
windows with inside auxiliary locks. picious “visitors” and activities.
Attach inverted, strong hasps and padlocks to all hatches Consider developing a “Marina Watch” patterned after
and secure lockers with non-removable hasps and hinges “Neighborhood Watch.”
and lock with strong padlocks.
On a Trailer:
Remove all portable valuables from your vessel, thereby elim- Remove the tires. As an added precaution against theft, be
inating possible targets of the thief. Don’t leave radios, binoc- sure to remove the hub nuts and store them with the tires.
ulars, cameras or laptops on board.
Out of sight is less tempting. If the boat has to stay in the
Maintain an inventory list ashore that includes all boat driveway, don’t park it facing the street. Thieves may carry
gear with the name, model, serial number, manufacturer, and coupler devices that can be quickly attached to your trailer.
description of each item. Digital images or photos of your
gear could also go into this file. Outboards should be taken off and stored in the garage. Ditto
seats, battery, dodgers and canvas; they’ll hold up better
Never leave keys aboard a boat, even in a “hidden place.” when stored indoors as well.
Any seasoned burglar knows all the spots to look.
Lock your wheels to the trailer. A length of heavy chain, or
Don’t leave ownership papers on board the boat. cable, run through each wheel and around the axle or trailer
frame is a great deterrent to theft of the trailer or your wheels.
At the Marina: Also, lock your spare tire.
Locked gates and other barriers to both pedestrian and
vehicle traffic should be installed at every dock entrance. Remove tile trailer’s license plate and, if possible, the tail-
Continued on Page 33
At Your Fingertips...Handy Sites to Know
The Association of Marina Industries (AMI) is a non-profit membership organization which offers
management training marina information about research and education, as well as legislative and
environmental issues affecting the marina industry: www.marinaassociation.org
For local weather updates including coastal bays and offshore: www.srh.noaa.gov
For hurricane tracking: www.nhc.noaa.gov
Texas Parks and Wildlife: www.tpwd.state.tx.us/fishboat/
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 31
Page 32 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Marketing Tips for Marina Owners and Operators
The Marketing Ladder How to Write for Marketing
When I prepare an advertising campaign for a client, I first assess where the Writing is an invaluable business skill. Writing is like anything else; hard at
“audience” stands according to a “rungs of a ladder” metaphor. Potential buy- first but enjoyable and rewarding once you develop skills.
ers must be taken up the ladder one rung at a time.
Here are some ideas to help with your writing:
The first rung of the ladder is awareness. If they have never heard of you, they
are not inclined to buy. Start anywhere, even in the middle; allow your thoughts come out. Rearrange
sentences and paragraphs later. Write more than you need.
Introduce your brand verbally and visually and create familiarity.
Trim with a vengeance. Fewer words make your writing effective and elo-
The second rung is knowledge. Once you have made them aware, begin to ed- quent.
ucate. Keep it simple and concise. Complicated stories aren’t memorable.
Find just the right words-be demanding-continuously improve.
The third rung is preference. Give them a reason to choose and ask for the
sale. The first sale is usually the hardest, because it requires them to stop Present your argument in logical order. Read it again. You may be surprised
doing what they do now and do something new. where the beginning, middle and end really are.
Getting the next sale is easier if you can engender brand loyalty. Once you’ve Walk away from it. In two or three days your head will clear and improve-
sold the customer, keep advertising to build unshakable loyalty. Customer ments will be evident. Your first ideas are obvious and close at hand. Your best
communication after the sale can overcome buyer’s remorse and convince ideas spring to life as you rework.
the buyer he has made the right choice.
Ideas to make your marketing copy writing more effective
Only a few brands reach the fifth rung, evangelism. Customers are so It’s about the customer. Rather than, “We’re Opening Our New $10 Million Ma-
enthused they become your salesmen. Marinas can create evangelists, cus- rina,” say “Act Now and Take Your Pick of the Choicest Slips.”
tomers who tell others how much they love your marina. Good word of mouth
is more credible than paid advertising. Create an “offer” with incentives. Your goal is to get customers to change be-
havior. Often that takes an incentive to tip them over the edge.
Use “power” words to get attention, such as “free,” “save,” “new,” “discover,”
MS MARINA SALES
Professional Services in Marine Business and Property Sales
“money” and “now.” Some things have to be left out. Give it your best shot and
know when to quit.
MarinaSales, LLC and Fredricks
Think about the “take-away.” Organize your ad so that readers who scan get
Commercial Brokerage has formed
your most important marketing message.
an exclusive affiliation providing
brokerage, management, consult- Top of Mind
ing, marketing, and valuation serv- Why do supermarkets put milk and eggs in the back? So that you see and
ices to marina owners and investors
worldwide. Our principals have
buy more than intended. Marketers call it a proximal suggestion-a suggestion
backgrounds in finance and com-
near in time or space.
mercial real estate along with the
deep industry connections required to source and close deals.
What if you sell a product purchased once every few years, such as environ-
mental services, marina management software, or a dock system? The secret
We understand the unique characteristics of the contemporary marine is to gain “top of mind.” When a need arises-your brand comes to mind first.
business and property marketplace. MarinaSales and Fredricks Com-
mercial consistently perform due to an unparalleled commitment to
relationships, industry knowledge, and results.
How to Get Top of Mind
Begin a list of prospects. Divide them into those that might buy within a year,
those that might buy farther out, and others that are possible but less likely.
Association of Develop a communications program tailored to each list. Send your “hot” list
frequent items of interest, personal notes, and specialty items as you can af-
WWW.MARINASALES.COM Send an interesting article with a note attached. Create a useful technical bul-
letin. Provide a reference manual in a good binder so they'll keep it handy.
Peter Meyer • (713) 320-9651 voice • (713) 479-9677 fax
Create newsletters, white papers, press releases, product announcements,
1535 West Loop South, Suite 250 • Houston, TX 77027
employee announcements, regulatory discussions ... use your imagination ...
and add a personal note. Send an item once per month and you will be the one
Working hard to provide comprehensive services in the valuation,
they call when the time comes.
positioning and marketing of marinas and marine-related enterprises.
By Robert Wilkes
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 33
Continued from Page 30 Foiling Off-Season Theft
lights. If practical, chain the trailer to a tree. the asking price is unusually low for that make and model of
boat or the seller is in a rush to sell it to you, watch out; “too
Long-term Storage: good to be true” usually is. Reference Internet boat listing
Always tie up a boat to something secure with a chain or sites such as BoatUS.com/classifieds to get an idea of the
cable that cannot be lifted over or torn loose from the piling normal range of used boat prices for that model.
or mooring. Run the chain or cable around a thwart or stan-
chion. Buyers should make sure the boat has a valid Hull Identifica-
tion Number (HIN) and that the one on the boat matches
Use one-way bolts, lock nuts, and backup plates on eye exactly to the HIN on any paperwork such as title and regis-
Consider leaving a boat’s engine out of commission when The boat’s registration numbers should not appear altered,
unattended - remove a spark plug, propeller, or the rotor, either on paper or on the hull, and both should match. If the
drain the fuel, or install a hidden cut-off switch. seller says discrepancies in identification are because the
boat was sunk, burned or rebuilt, be wary. If the seller has
Secure outboard motors with special transom bolts or clamp- only photocopied versions of ownership documents, or title
ing screw locks. and registration are from out of state, watch out. Likewise, if
the seller has no title or other proof of ownership, walk away
If you’re shopping for a boat, be cautious of super “deals” - from the “deal.”
someone could be trying to sell you a stolen boat. There are
a few red flags that should warn you of a potential scam. If Courtesy of BoatU.S. Magazine by Elaine Dickinson
Page 34 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
Marinas Can’t Miss the Moment to Evolve Digitally
Continued from Page 26
losophy that turns routine marketing into a science. Again, hotel chains are starting to latch onto this philosophy
as well by offering a suite of services to search, rate and con-
And again, the lodging sector executes this dead-on. In the verse with regional and local lodging outlets. Hotels are des-
hotel sector, engagement is a consistent distribution of any or tinations for those who are mobile. What a great way to
all of these types of functions simultaneously. In other words, connect, using the most mobile functions available to engage
don't just send one e-mail and be done. Think like a hotel with customers-all slimmed down for the small screen.
owner. Send a campaign of e-mails over a month at a time that
build up to something important like a promotion on engine For both seasonal and transient boaters, outside of the deep
parts or discounted spring slip rates. For hotel owners, their ocean dwellers, most boaters hug the shore or cruise on lakes.
campaigns may be about loyalty points or a thank you for stay- And many of them use cell phones now over VHF. That’s a
ing with them or a series of reminders about their upcoming fact. Listen to Channel 9 lately? Crickets. So why are marinas
trips. All those concepts can easily work for marinas, too. still stuck on old forms of communication? Why are they not
making the switch to mobile like hotels chains are?
The thinking is that people are overburdened with everyone
trying to get their attention. So one measly e-mail is quickly Ever heard of Foursquare? Those I that haven’t will soon.
forgotten in a landscape of others vying for boaters’ dollars. Foursquare is a free mobile “app” that allows boaters in real-
And the others are not just marine competitors. Marinas are time to “check-in” to their local ports or transient locations
competing for attention against Starbucks’ weekly newslet- using the Foursquare app on their smartphone (iPhone, An-
ters, Walmart direct e-mails and the local little league. If a droid, BlackBerry, etc.).
boater's hobby is that important to him, then make sure the
marina gives him the attention he deserves. Or else the mes- Here’s a great idea. Setup a local Foursquare game just for the
sages will just be another annoyance in boaters’ inboxes. marina’s customers (for those who use Foursquare). Pick a
weekend (like 4th of July when many customers will be on
There are typically four degrees of engagement: Low, the water), and tell boaters to check-in as many times as they
Medium, High, Highest. Low could be sending out a bi- can throughout a 2-4 day period. The more they check-in at
monthly e-mail or buying an online ad. This is very 10 years port 1, port 2, etc., the more points they get. The winner is the
ago. Medium could include setting up a blog or allowing some- one with the most check-ins. It’s a great way to connect with
one to rate the marina's services. High is when the marina be- boaters and a terrific way to also see what they’re most inter-
gins to create more content, such as building a small fan ested in when they’re on the water. Marinas may actually
community on the marina Web site or taking videos and then learn something about their boaters in the process. If
loading them up to YouTube or again, on the Web site. (The Foursquare seems out of reach for a marina, then try Face-
hard part here is, of course, producing the video; but boaters book, which just released a similar service that marinas and
LOVE THIS!) boaters can tap into via mobile applications as well.
And the highest level of engagement gives the marina the abil- It’s a digital world
ity to work socially with its boaters. Join social networks and When push comes to shove, there are a million things a ma-
engage daily in conversations with boaters or even non-mem- rina can do to improve itself digitally and evolve admirably.
bers on Facebook or other networks. This is the epitome of Like hotel owners, marinas have to think about They need to
engagement and where the most can be accomplished. Be- consider how to nurture and retain the interest of their boaters
come an expert. Join the online conversation. over a long period of time. Marinas need to put in the extra ef-
fort to gain their customers’ trust and loyalty and avoid aban-
Going Mobile donment. Hotel chains do spend lots of money to do this. But
Now it gets a little more interesting, when the conversation marinas don’t have to. There are numerous things out there
moves to going mobile. Well, consider the fact that almost for free that marinas can use (i.e. e-mail solutions, social com-
every American now has a cell phone. And many of them use munities, e-commerce products, etc.), which will do the same
some sort of smartphone that can do just about anything a job at very little (if any) cost to the marina.
computer does and in some cases more. Doesn’t this seem like
a match made in heaven for a marina? Courtesy of Marina Dock Age by Gary Druckenmiller.
APR/MAY 2011 M A R I N A A S S O C I A T I O N O F T E X A S Page 35
Page 36 M A R I N A A S S O C I A T I O N O F T E X A S APR/MAY 2011
SAN ANTONIO, TX
Marina Association of Texas Year of
Application for Membership Service
For additional information, call 817-300-8870 • Fax 210-692-3459