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MARLANT Personnel Support Programs NPP Sponsorship and Donation “Case Study” Putting the policy into practice Ken Doucette Director Corporate Services – MARLANT A/ National Sponsorship Manager Ottawa, May 5-6, 2004 MARLANT Personnel Support Programs Continued NPF Sponsorship first established in 1996 in support of the 1997 CISM Winter Games in Valcartier, Que. In Jan 2001, Maritime Forces Atlantic (MARLANT) created a position in support of its own Maritime Forces Atlantic Personnel Support Programs. MARLANT policy regarding sponsorship and donations (MARLANTORD 1-4) MARLANT Personnel Support Programs Continued Only the Maritime Forces Atlantic Corporate Services Director, or someone appointed or delegated by the PSP Manager, can make solicitations for sponsorship. MARLANTORD refers. MARLANT Personnel Support Programs OPPORTUNITIES FOR CORPORATE SPONSORSHIP MARLANT/Formation Volunteer Appreciation Halifax Sports & Fitness Night Programs Falls Lake etc. Recreation Programs HMC Ships – NPF event DND Family Days or programs Mess Dinners Professional Development Days/Seminars Nijmegen March MARLANT Personnel Support Programs MARITIME FORCES ATLANTIC PERSONNEL SUPPORT PROGRAMS CORPORATE SERVICES DIVISION KEN DOUCETTE CORPORATE SERVICES DIRECTOR Sponsorship Coordinator Trident M-Editor Kiosk Clerk Graphic Designer Trident Productions Corporate Services Sales Internet Services Managers Webmaster MARLANT Personnel Support Programs The Canadian Forces Community Profile Economic Contribution in Nova Scotia MARLANT Personnel Support Programs Military market size - Canada wide Are you aware that? MARLANT - Halifax Regional Municipality Military Fact File Halifax population 342,966 MARLANT Personnel Support Programs Marketing and Corporate Sponsorship Programs Provides corporations the ability to gain visibility to our Military community by sponsoring events. MARLANT Personnel Support Programs PSP Information Kiosk DND / Military Family Discount List Operating out of A-Block (S-21) with satellites in Dockyard (D-201), and the Shearwater Gym MARLANT Personnel Support Programs PSP Information line The PSP Info Line is a telephone service providing easier and faster access to PSP information. Toll Free Number MARLANT Personnel Support Programs Trident Military Newspaper 10,000 Circulated (Bi-weekly) 6-time winner of the Best Canadian Forces Newspaper Award News, Sports, Health, Classified sections and much more www.tridentnews.ca MARLANT Personnel Support Programs Canadian Forces Halifax Regional Municipality Info/Discount Guide MARLANT Personnel Support Programs PSP Internet Service Internet Access @ Home www.psphalifax.ns.ca MARLANT Personnel Support Programs MARITIME FORCES ATLANTIC PRESENTS DND FAMILY DAYS DND Family Days is a fantastic fun weekend held annually in the spring of each year. This two day event is the Halifax DND communities largest family event of the year and is Maritime Forces Atlantic way of saying thank you to the families of Military and DND members for their outstanding support throughout the year. MARLANT Personnel Support Programs 2004 LISTING OF CORPORATE SPONSORS MARITIME FORCES ATLANTIC PERSONNEL SUPPORT PROGRAM Alexander Keith’s Pitney Bowes Molson Canadian Personnel Insurance Co. Sobey’s Yoplait Ultima Foods Northrup Grumman Citadel Halifax Hotel Discount Car & Truck Rental CANJET Halifax Chrysler Dodge Burnside Floors Plus MARLANT Personnel Support Programs 2004 LISTING OF CORPORATE SPONSORS MARITIME FORCES ATLANTIC PERSONNEL SUPPORT PROGRAM Stanfield’s Boston Pizza Tim Horton’s Print Atlantic Royal Canadian Legion Rogers AT & T Farmer’s Dairy Maritime Life Thermoshell Glow Promotions Coca Cola Ltd. Maritime Rides & Attractions Sparkling Springs Express Fitness Equipment MacFarland’s Rentit R. Nicholls Distributors Canada Bread Media Sponsors? Via Rail Canada MARLANT Personnel Support Programs MARITIME FORCES ATLANTIC CORPORATE SPONSORSHIP REVENUE - Revenue generated since 2001 – Well over a quarter million dollars - Projected Revenue for FY 2004/2005 - $250,000.00 MARLANT Personnel Support Programs Sponsorship as it relates to the PSP Manager/Pers. Svcs Officer Sponsorship needs your support! • Be patient! In general, sponsorship programs do not realize return on investment until the second year. • The program needs the support of your complete PSP team. • Support from your leadership Chain of Command is absolutely crucial for the overall success of the program. • A professional approach in order to provide the deliverables-as stipulated in the agreement-is essential. • Try to amalgamate your sponsorship program with your newspaper organization. MARLANT Personnel Support Programs Continued Cost/benefit • Take inventory of your assets, as they pertain to sponsorship, i.a.w. what do you have to sell? • Compare your assets to the local market. • Analyze the justification for a FT, PT sales person or an existing staff member with sponsorship as secondary duty (not recommended). MARLANT Personnel Support Programs Continued • In your cost/benefit analysis do not account for ROI in the first year of the program. • Develop a compensation package that is both fair to the incumbent and the organization. • Allow consideration for the “intangibles” of the program in your business case. • Sort out the accounting for the program before you start! MARLANT Personnel Support Programs Question? Thank You
"NPP Sponsorship and Donation - Canadian Forces Personnel Support "