Easily Find_ Organize_ and Share Your Digital Photos

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					Easily Find, Organize, and Share
Your Digital Photos
With PicsMatch software scrapbookers, amateur photographers and other
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                                                                              FIND ORGANIZE SHARE
hobby and photo enthusiasts now have a new way to locate, sort and organize
digital photos. Using the same facial recognition software traditionally
used by military and security organizations, PicsMatch offers unique
features not available in other software for organizing digital photos.


Value of PicsMatch
PicsMatch is a time and hassle saver:

1. You no longer have to organize photos. PicsMatch scans
    your pictures and labels (or tags) them for you. PicsMatch
    automatically classifies each photo by matched faces and
    by date taken.

2. PicsMatch finds the right photos faster. You can find photos in
    a number of different combinations. Searching for the right photo
    takes much less time because they are already sorted for you.

3. Your photos are easier to access and use. Found photos can
    be sent to a variety of places: printer, email, photo editors,
    online albums, and even scrapbook programs.

4. PicsMatch will automatically tag and upload your pictures
    to your Facebook account. You’ll never have to spend time
    manually tagging your family and friends again!

5. PicsMatch is private. It runs on your computer and lets
    you organize your personal photos. No need to send your
    photos to the Internet for PicsMatch to work for you.
                                                Who Should Use PicsMatch?
advantages of PicsMatch
                                                Anyone who wants to retrieve photos quickly and does not want to invest a lot
  PicsMatch automatically matches people
                                                of time setting up a photo management system is a candidate for PicsMatch.
  and dates to photos. This is superior to
  programs which require you to manually        Some uses for PicsMatch include:
  label and tag photos and folders. PicsMatch
  is great for people who don’t have time          Scrapbooks
  to label all of those old and new photos.        Amateur	photography

  The facial recognition scores each matched       Albums
  face, so it shows you which photos are           Calendars
  the best photos to use. The better the
                                                   Wedding	slide	shows
  enrollment photos are for the Matching
  IDs, the better the results will be.             Retirement	parties
                                                   Class	projects
  Match family and friends throughout
  different lifestages, search for people          Any	photo	project	where	you	need	to	locate	photos	quickly
  during specific events/dates, complete
  advanced searches, create custom albums,
  or drag and drop your images to albums!
  This dynamic software allows you to
  organize and sort through your photo
  collection to your liking!
                                                PicsMatch runs on your home PC
  PicsMatch is cool! Using the latest
  technology, you can see how the computer      There are programs that let you search for faces on the Internet. That requires a
  searches for you. You will be the envy of
                                                lot of time to upload your personal photos to the Internet and could jeopardize
  every one of your photography friends.
                                                you and your family’s privacy.
  It’s QUICK and EASY! You don’t have
  to be a computer guru to run PicsMatch,                                                                   PicsMatch runs solely
  it’ll do the work for you! Once you’ve                                                                    on your home PC
  created IDs of people to match, the                                                                       where you can sort
  software will do the rest.                                                                                through your photos
                                                                                                            safely and easily.

Find out how picsmatch can
save you time and help you
enjoy your photos even more
at, www.picsmatch.com
a great Example...
Laura and Tommy are getting married. How long will it take to find those right photos for their slide show? You need to find photos
of Laura from birth to the wedding, photos of Tommy from birth to the wedding and then photos of Tommy and Laura together from
when they met to the wedding.
                                                                      Create a Matching iD for
Sounds like quite the project, but here’s how PicsMatch
                                                                      Your Family and Friends
revolutionizes a process that would normally take forever!




1.	 Set	up	a	Matching	ID	for	images	of	Laura.		
    You	may	want	to	use	a	photo	of	Laura	as		
    a	toddler,	a	teenager	and	now.	Do	the	same		
    for	Tommy.	




Then,	let	PicsMatch	scan	all	your	photos	for	image	of	Tommy	and	images	of	Laura.	You	don’t	have	to	sit	in	front	of	the		
computer	while	it	scans	for	you.	It’ll	do	the	work	in	the	background	while	you	are	getting	the	rest	of	your	project	together.

2.	 Create	a	custom	album	called,	“Laura	and	Tommy’s	Wedding.”

3.	 Select	the	Laura	ID	and	all	of	her	photos	appear.	Right	click	and	sort	the	photos	in	ascending	date	order.	Now	you		
    have	Laura’s	photos	in	order	by	her	age.	Select	the	photos	you	need	and	copy	them	to	Laura	and	Tommy	wedding		
    custom	album.

	   Do	the	same	for	Tommy.	Let	PicsMatch	find	his	photos	and	sort	them	for	you.	Drag	and	drop	them	into	the	“Laura	and	
    Tommy’s	Wedding”	custom	album.

4.	 Now,	go	to	Advanced	Search	and	click	on	Laura	AND	Tommy.	Click	on	Search	and	every	photo	that	has	Laura	AND	Tommy	
    together	will	appear.	Sort	them	in	date	order	oldest	first.	Choose	the	ones	you	want,	and	drag	them	over	to	the	“Laura	
    and	Tommy’s	Wedding”	album.	Now	you	have	collected	all	the	photos.	You	can	save	that	album	to	a	CD	or…	use	the	
    PicsMatch	slide	show!	It’s	that	easy!
What about holidays and Vacations?
                                                                            Special Events Creator
PicsMatch lets you organize your holiday and event photos by
examining the date taken field that your camera writes into your
photos’ hidden data.

PicsMatch includes a holiday table that includes religious and secular
holidays. It also lets you include photos that may be 30 days before or
after the holiday. For example, if you want Christmas season photos,
change the PicsMatch Christmas settings to 25 days before and 7 days
after Christmas. Every photo taken in December will be found
by PicsMatch.

In this example, here’s how to sort your vacation pictures. If you take a
trip out West, set up a Special Event for it. It’s easy to do. Just enter
the following information:

 	 Name	of	Special	Event:	Lake Tahoe 2007
 	 Event	Start	Date:	10-7-2007                                              advanced Search Menu
 	 Event	End	Date:	10-14-2007

When you return from your trip, load your photos onto your
computer. PicsMatch will scan your computer to match people and
your Grand Canyon trip. It will be easy to find all of your Grand
Canyon photos (with people AND the sites and landscapes you’ve
captured)! You can also search for that right photo of Tommy and
Laura and the Grand Canyon Trip. Think of how much time you can
save by pulling up the perfect photo instead of sifting through all your
photos on your computer.

PicsMatch is sold exclusively on-line at www.picsmatch.com

For More information
log onto www.picsmatch.com
                      Company:                                Location:
                      Initial Point, LLC                      2130 Hedge Gate Blvd.
                      Product Line: PicsMatch Software        Dayton, Ohio 45431

                      Contact Information:                    Media Contact:
FIND ORGANIZE SHARE
                      Phone: 513.885.9988                     Melissa Wyatt, PR Counsel
                      Fax: 937.426.7476                       Phone: 937.424.8950 ext.2113
                      Email: tony@picsmatch.com               Email: mwyatt@hafenbrack.com
                      Ownership:
                      100%; Dave Gasper


                      Profile:
                      Dayton, Ohio based PicsMatch is a new consumer-based software that
                      features the unique combination of cutting edge facial recognition
                      technology and an easy to use interface. PicsMatch was founded by
                      David Gasper, serial entrepreneur, with the intention to blend government
                      application sciences with extreme usability for a helpful and fun solution to
                      digital photo organization.
                      PicsMatch is the first desktop photo management application with a face
                      recognition feature.
                      Software available exclusively online.

                      Website:
                      www.picsmatch.com <http://www.picsmatch.com>

                      Applications:
                      Ideal for scrapbooking, photo albums, school projects, wedding slide shows,
                      calendar making, yearbooks and graduations, and much more!

                      PicsMatch Features:
                      Find
                          Create Matching ID’s for everyone you want to match
                          Automatically scans computer to find all photos

                      Edit
                          - Zoom Editing Suite allows you to change the appearance of photos
                          - Add special effects to your images
                          - Remove red-eye
                          - Rotate, crop, sharpen, resize and much more

                      Organize
                         - Sorts through all images with facial recogntion technology and time
                         date stamp matching
                         - Ability to easily organize your photos by people, holidays, special
                         events and even groups of people

                      Share
                         - Easy toolbar for printing, emailing or burning to discs
                         - Upload photos to Flickr with ease
                         - Automatically tags and uploads images to Facebook
        FIND ORGANIZE SHARE
                              For Immediate Release

Tony Blankemeyer              Facebook, Picture is: Auto-Tagging with Facial Recognition
                              PicsMatch Introduces New Technology to Social Media
Vice President of Marketing

Phone: 513.885.9988
                              DAYTON, Ohio – January 19, 2009 - PicsMatch, software developed by Initial Point,
Fax: 937.426.7476             has added a new feature that can benefit the over 150 million active users of Facebook.
                              Users of Facebook have the ability to make connections all over the world, create
Email: tony@picsmatch.com     groups and events, find old friends, upload photos and much more.
                              With over 800 million photos uploaded monthly to the Facebook site, PicsMatch will
                              expedite the process of uploading and tagging. e tagging feature of Facebook lets
                              users name and identify every individual in an uploaded photo. Now, with the help
                              of PicsMatch, users can eliminate the often tedious process of tagging each uploaded
                              photo by having it automatically tagged through PicsMatch’s facial recognition feature.
                              With the same technology used by the military, PicsMatch developed a process to scan
                              your digital photos and automatically identify photos, sort by their date/time stamp,
                              and assist users in quickly compiling key dates and holidays. e Facebook Loader
                              takes it one step further. Once it has sorted and identified, it will automatically tag
                              photographs the user chooses to publish on their Facebook page.
                              “Consumers around the world love to capture memories through photographs and
                              share them with friends and family. Facebook is one of many online sites where
                              our customers have chosen to upload photographs,” said Tony Blankeymeyer, Vice
                              President of Marketing for PicsMatch. “With our new software, we have developed a
                              feature that everyone on Facebook can benefit from. e ability to eliminate the hassle
                              of selecting every person in every photo they want to share. PicsMatch makes it quick
                              and easy.”
                              PicsMatch will continue to evolve with updates and offer free software upgrades to all
                              current users. e software is available exclusively online at www.PicsMatch.com


                              About PicsMatch and Initial Point
                              Dayton, Ohio based PicsMatch is a new consumer-based software that features the
                              unique combination of cutting edge facial recognition technology and an easy to use
                              interface. PicsMatch was founded by David Gasper, serial entrepreneur, with the
                              intention to blend government application sciences with extreme usability for a helpful
                              and fun solution to digital photo organization. PicsMatch is the first desktop photo
                              management application with a face recognition feature.
        FIND ORGANIZE SHARE
                              For Immediate Release

Tony Blankemeyer              Advancement in Facial Recognition Takes Digital Photography to the Next Level
                              Consumers Can Take Advantage of Military Technology for Sorting Digital Photos
Vice President of Marketing

Phone: 513.885.9988
                              DAYTON, Ohio – January 19, 2009 - Facial recognition has always appeared to be a
Fax: 937.426.7476             technology of the future or a feature only used on television shows and for military and
                              government purposes. Facial recognition began in the mid 1960s when scientists began
Email: tony@picsmatch.com     to look into using the computer to recognize faces, and continues to advance each year.
                              Facial recognition technology recognizes the face of an individual, and then measures
                              features on the specific face. Each person has a set of landmarks that makes up the
                              features of their face. From cheekbone shape and width of nose to jaw line length and
                              the distance between their eyes, the software has the ability to measure each of these
                              and create a faceprint of an individual.
                              Consumers can now use this technology in the comfort of their own home on their
                              personal computer. rough software such as PicsMatch, individuals can now easily
                              locate digital photos through facial recognition, sort these photos based on people,
                              groups, and key dates, with the ability to print, share online and create albums.
                              Using the same faceprint technology, the consumer can identify an individual within
                              the digital photograph as an “enrollment photo” and the software will automatically lo-
                              cate this person in any other uploaded photos on their computer. e sorting of photos
                              will allow for easy use in scrapbooks and other projects.
                               “Sorting through multiple folders of digital images can be a time-consuming and
                              frustrating experience. We developed PicsMatch to give photo users an automated way
                              to locate specific photos of the people they care about,” said Dave Gasper, President
                              of Initial Point. “ e ability to do searches for photos of Mom, Dad or Mom and Dad
                              together, for example, will dramatically change the way consumers organize, sort and
                              locate photos on their computers.”
                              PicsMatch not only identifies photos by facial recognition, it also sorts photos by their
                              date/time stamp, allowing users to quickly compile photos from key dates and holidays.
                              Within seconds, PicsMatch can locate specific photo combinations, such as Grandma
                              and Grandpa at New Year’s. After locating the right photos, PicsMatch allows users to
                              print, email or export photos to editing or scrapbooking software.
                              PicsMatch will continue to evolve with updates and offer free software upgrades to all
                              current users. e software is available exclusively online at www.PicsMatch.com.


                              About PicsMatch and Initial Point
                              Dayton, Ohio based PicsMatch is a new consumer-based software that features the
                              unique combination of cutting edge facial recognition technology and an easy to use
                              interface. PicsMatch was founded by David Gasper, serial entrepreneur, with the
                              intention to blend government application sciences with extreme usability for a helpful
                              and fun solution to digital photo organization. PicsMatch is the first desktop photo
                              management application with a face recognition feature.
        FIND ORGANIZE SHARE
                              For Immediate Release

Tony Blankemeyer              New Software Helps Amateur Photographers Quickly Sort Digital Photos
                              Using Facial Recognition
Vice President of Marketing
                              PicsMatch Automatically Organizes Photo Files for Instant Use
                                       TM



Phone: 513.885.9988           DAYTON, Ohio – August 26, 2008 – Photographers now have a new way
                              to organize and locate digital photos, using facial recognition software called
Fax: 937.426.7476
                              PicsMatch . PicsMatch identifies and quickly sorts photos based on people,
                                         TM



Email: tony@picsmatch.com     groups, key dates and holidays.
                              PicsMatch is the first desktop photo organizer that uses facial recognition to
                              automatically find particular photos. Its premium features include:
                              • Software that automatically sorts your images by holidays, custom events, and
                                the people in the photos.
                              •      e only desktop photo organizer that allows you to perform complex searches
                                  for individuals, groups of people, or even groups of people during specific times.
                              • Share your photos with the world when you’re ready to. You can create albums,
                                edit, print, email and even upload to the web with the click of a button!
                              Users start with one photo of a specific person as an “enrollment photo” and then
                              the software automatically searches all the photos on their computer for that person,
                              including photos with multiple people. PicsMatch helps amateur photographers quickly
                              sort their photos for easy use including searching for two or more people at once.
                              “Sorting through multiple folders of digital images can be a time-consuming and
                              frustrating experience. We developed PicsMatch to give amateur photographers
                              an automated way to locate specific photos,” said Dave Gasper, President of Initial
                              Point. “ e ability to do searches for a single person as well as multiple people in
                              the same photo, will dramatically change the way they organize, sort and locate
                              photos on their computers.”
                              PicsMatch not only identifies photos by facial recognition, it also sorts photos by
                              their date/time stamp, allowing users to quickly compile photos from key dates,
                              events and holidays. Within seconds, after locating the right photos, PicsMatch
                              allows users to print, email or export photos to editing or other software.
                              PicsMatch is available exclusively online at www.picsmatch.com

                              About PicsMatch and Initial Point
                              Dayton, Ohio based PicsMatch is a new consumer-based software that features the
                              unique combination of cutting edge facial recognition technology and an easy to use
                              interface. PicsMatch was founded by David Gasper, serial entrepreneur, with the
                              intention to blend government application sciences with extreme usability for a helpful
                              and fun solution to digital photo organization. PicsMatch is the first desktop photo
                              management application with a face detention feature.
        FIND ORGANIZE SHARE
                              For Immediate Release

Tony Blankemeyer              New Software Helps Scrapbookers Quickly Sort Digital Photos Using Facial Recognition
                              PicsMatch Automatically Organizes Photo Files for Instant Use
                                       TM

Vice President of Marketing
                              DAYTON, Ohio – August 26, 2008 – Scrapbookers now have a new way to
Phone: 513.885.9988           organize and locate digital photos, using facial recognition software called
                              PicsMatch . PicsMatch identifies and quickly sorts photos based on people,
                                         TM

Fax: 937.426.7476
                              groups, key dates and holidays.
Email: tony@picsmatch.com     PicsMatch is the first desktop photo organizer that uses facial recognition to
                              automatically find particular photos. Its premium features include:
                              • Software that automatically sorts your images by holidays, custom events, and
                                the people in the photos.
                              •      e only desktop photo organizer that allows you to perform complex searches
                                  for individuals, groups of people, or even groups of people during specific times.
                              • Share your photos with the world when you’re ready to. You can create albums,
                                edit, print, email and even upload to the web with the click of a button!
                              Users start with one photo of their friend or family member as an “enrollment photo”
                              and then the software automatically searches all the photos on their computer for that
                              person, including photos with multiple people. PicsMatch helps users quickly sort their
                              photos for easy use in scrapbooking and others projects, and even allows searching for
                              two or more people at once.
                              “Sorting through multiple folders of digital images can be a time-consuming and
                              frustrating experience. We developed PicsMatch to give scrapbookers an automated
                              way to locate specific photos,” said Dave Gasper, President of Initial Point. “ e
                              ability to do searches for photos of Mom, Dad or Mom and Dad together, for
                              example, will dramatically change the way consumers organize, sort and locate
                              photos on their computers.”
                              PicsMatch not only identifies photos by facial recognition, it also sorts photos by their
                              date/time stamp, allowing users to quickly compile photos from key dates and holidays.
                              Within seconds, PicsMatch can locate specific photo combinations, such as Grandma
                              and Grandpa at New Year’s. After locating the right photos, PicsMatch allows users
                              to print, email or export photos to editing or scrapbooking software.
                              PicsMatch is available exclusively online at www.picsmatch.com.

                              About PicsMatch and Initial Point
                              Dayton, Ohio based PicsMatch is a new consumer-based software that features the
                              unique combination of cutting edge facial recognition technology and an easy to use
                              interface. PicsMatch was founded by David Gasper, serial entrepreneur, with the
                              intention to blend government application sciences with extreme usability for a helpful
                              and fun solution to digital photo organization. PicsMatch is the first desktop photo
                              management application with a face detention feature.
Management Team                                                                                                   FIND ORGANIZE SHARE



 David Gasper
 President

 David Gasper is a serial software entrepreneur. He founded Gasper Corporation and sold the company to NCR Corporation in
 1999. At the time of the sale, Gasper Corporation was the world leader in software that managed service and availability for
 automatic teller machines. Today, Gasper operates as a successful unit for NCR.

 Mr. Gasper’s background in software development and operations research gave him the skills needed to create a revolutionary
 concept in ATM management. He is the co-inventor of a patent in ATM replenishment.

 In 2007, Mr. Gasper founded PicsMatch. He transferred facial recognition technology from government and security applications
 to a consumer software product.

 David Gasper has a bachelor’s degree in Quantitative Business Analysis (QBA) from Wright State University and an MBA from the
 University of Dayton. Ernst and Young named him “1998 Entrepreneur of the Year” (high technology category) in Dayton, Ohio.

 David has been very active in Entrepreneur activities including:
 •   President of a private placement venture capital fund
 •   Former member of State of Ohio’s Third Frontier Advisory Board (program to increase high technology jobs in Ohio)
 •   Led a community business program that is designed to aid small IT companies in winning more contracts with local IT purchasers
 •   Advisory Board member of several privately held high technology businesses

 Contact:
 david.gasper@initial-point.com
 937.673.8654


 Tony Blankemeyer
 Vice President of Marketing

 Initial Point LLC, the creators of photo organization software recently hired Tony Blankemeyer as their new Vice President of
 Marketing and Sales. Mr. Blankemeyer, the former C.E.O. of the University of Dayton’s Flyer Enterprises, will be responsible for
 the growth of Initial Point’s newly introduced product called PicsMatch .
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 Tony is a recent graduate of the University of Dayton. While working on his operations management and marketing degrees,
 he also managed Flyer Enterprises, a $1.4 million company with seven different divisions ranging from coffee shops to their
 latest retail venture, Flyer Spirit.

 “It is an exciting time at Initial Point,” says Blankemeyer. “We are proud to be presenting cutting edge consumer software
 nation-wide this June,” referring to the release of PicsMatch , software that uses facial recognition technologies to help you
                                                               TM




 locate, tag, and organize photos on your personal computer. “The facial recognition feature that PicsMatch offers is unlike
 anything else out there. Consumers now will have an automated way to organize and quickly find their personal photos with
 just the click of a mouse.”

 Contact:
 tony@picsmatch.com
 513.885.9988

				
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