The more we get to know you, the more we can help your company stand out and
get noticed. We expect 2011 to be an exciting year and we look forward to working
with you to ensure you meet…and exceed…your sales and business goals!
WELCOME TO LIMOUSINE, CHARTER & TOUR
LCT Magazine has grown up with you, the
professional operator, for nearly 30 years. Over the
course of almost 3 decades, LCT has changed with
the times – from a primarily chauffeur-centered
publication to one that encompasses total ﬂeet
operations including luxury sedans, vans, buses and
LCT was rated the #1 trade magazine by the industry
again this year. We strive to provide the best
information for running a proﬁtable for-hire business.
When you run your ads in Limousine, Charter & Tour,
you are seen in an environment of exceptional credibility, which means
your peers take you very seriously.
WE PROVIDE NETWORKING SUPPORT FOR YOU. Many OUR AWARD-WINNING ENEWSLETTER reaches
of our savvy readers have found upwards of a 30 % about 6,500 subscribers every week. As a testament
revenue increase just by networking with other operators to its popularity, advertising space this past year was
to generate farm in/out work. LCT rolled out a special completely sold out!
advertising section inside of every issue called, Farm
In-Farm Out. This section is fast becoming the IT place The INTERNATIONAL LCT SHOW, held annually in Las
to be seen by fellow operators looking for legitimate Vegas, is the industry’s ofﬁcial “pre-spring buying show,”
companies to entrust their client book to. the largest event of its kind. The National Limousine
Association is our ofﬁcial partner. Print and online
WEBSITE OVERHAUL. LCTmag.com will ofﬁcially re- advertisers receive special booth pricing AND premium
launch in early 2011 as the worldwide portal for industry placement on the show ﬂoor.
news, research, statistics and information. Everything an
operator could want to ﬁnd out about our industry will After a one-year hiatus, the LCT LEADERSHIP SUMMIT
now be housed on LCTmag.com. came roaring back in 2010 to a packed crowd of
nearly 200 of the most successful operators in the
THE BIGGEST AND BEST ONLINE AUTO TRADER the business. Sponsorships are VERY limited, so inquire early.
industry has ever known. Limoforsale.com will legitimize
the business of buying and selling pre-owned sedans, On a ﬁnal note, our editorial team stays close to
vans, buses and stretch limousines. Modeling itself advertisers. Join the LCT family of clients and be
after the best features that autotrader.com and assured that you will be tapped for inclusion in features
ebaymotors.com can offer, limoforsale.com’s state-of- and news. The more we get to know you, the more we
the-art technology is unbeatable. can help you stand out and get noticed.
CONTACT 2011 IS GOING TO BE AN EXCITING YEAR. We look
forward to working with you to ensure you meet…and
Sara Eastwood-McLean Phone: (253) 983-0515 exceed…your sales and business goals!
LCT Publisher/Show Chair Cell: (253) 330-0112
NLA Corporate Liaison Fax: (253) 983-0516
Email: email@example.com Editorial: (310) 533-2489
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 1
LCT MAGAZINE is the enduring leader in the chauffeured transportation market, the
only industry publication with 100% qualiﬁed, requested circulation.
OUR AUDIENCE IS LOYAL
• LCT’s print readership is OUR AUDIENCE IS TECH-SAVVY
5,839 and digital edition
readership is 913. Online we • 71% of operators use ﬂight
get 8,001 visitors a month. tracking software.
• 91% of our readers share • 50% of operators can make
their copy of LCT with an real-time reservations on their
average of 3.5 other people, business websites.
giving you a “net reach”
of 21,000. • 63% use professional limousine/
• Our average readership
tenure is eight years. • 60% use driver communication
• 72% regard LCT as the
most valuable industry • 49% use GPS tracking.
• 17% use driver cameras or on-
board video systems.
OUR READERS TAKE ACTION
• 56% have in-vehicle navigation.
• LCT readers tell us that they visit the LCT website at least three
times a month. • 78% use the Internet to advertise
and market their businesses.
• 71% of our readers say they have visited an advertiser’s website
after seeing an ad in LCT. • 57% have joined an online
• 46% say they have contacted a dealer, supplier, or sales rep
after seeing an ad in LCT. • 71% of operators maintain their
ﬂeets in house.
OUR READERS ARE THE HEAVY HITTERS • 20% use a professional marketing
• The LCT reader is an executive-level professional. 87% of our company, consultant, or service.
print subscribers are president, owner, VP or partner.
• 62% of operators work with at
• The annual gross operator revenues in 2009 were $1.99 billion. least one afﬁliate network.
• There are an average of 14 vehicles in a single ﬂeet. There are • Operators pay an average of
an estimated 111,720 chauffeured vehicles on the road. $971 on their monthly ﬁnance
payment per vehicle.
• Our charter/tour bus audience has an average of 11
motorcoaches in their ﬂeets.
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 2
LCT MAGAZINE is the #1 source of information for chauffeured transportation
professionals. In our 28-year history, LCT has been the industry’s primary source of
news, features, reference information, and industry benchmarking.
Limousine, Charter & Tour is the #1 source of
information for professional limousine, charter
bus, and sedan operators. Since its inception
in 1983, the magazine has been the industry’s
primary source of news, features, reference
information, and statistics. Editorial material
is timely, accurate, and drawn from the most
knowledgeable sources in the industry.
Our magazine is devoted to helping
operators turn bigger proﬁts by increasing
revenue and with smart cost savings. The
magazine is packed with immediately useful
We have committed to the industry we
proudly serve by becoming actively
engaged, not merely reporting.
LCT: THE FIRST & ONLY
We launched the ﬁrst trade show for limousine
operators in the US. We produce the
International LCT Show and the Leadership
Summit, where leaders and growth-oriented
operators get together to network, learn, and
We honored operators with the ﬁrst Operator
of the Year Awards in 1990, and today the
award is the pinnacle of achievement
Our new editorial advisory board includes a
diverse mix of dynamic industry leaders.
Our International Fleet Directory is published
in our annual Black Book each August.
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 3
LCTmag.com averages 24,848 pageviews a month on our industry-leading website.
We average 8,001 unique visitors to the site every month and 11,046 visits. Our site
visitors are interested in the content and will see your ad: 65% of our users visit the site
at least weekly.
The LCTMAG.com homepage TOP LEADERBOARD
is step one for operators and
anyone afﬁliated with the
40kb max ﬁle size
industry looking for news,
information, industry research, or
wanting to start or engage
ROTATING BANNER ADS
Our site trafﬁc has grown in leaps
and bounds this year, proving Size: 300X200 [logo only]
the vital need our news delivery Rate: $150/month
provides to the industry. Look at (3-month minimum)
how our overall site trafﬁc has
grown in just one year:
57% increase in the number of
unique visitors to the site. Size: 100X40 [logo recognition]
10Kb max ﬁle size
42% increase in the number of Rate: $500/month
visits to the site.
33% increase in the number of
pageviews on the site. RIGHT SIDE SQUARES
This means high visibility and Size: 250X250
high potential recall for your ad 35kb max ﬁle size
message. We offer a variety of Rate: $500/month
advertising formats, including
rich media, page takeovers,
video advertising and editorial NEWS SPONSORSHIP
sponsorships. We track all our
advertising through 24/7 Open Size: 100X40 [logo recognition]
Ad Stream, one of the industry’s 10Kb max ﬁle size
most widely used and reliable Rate: $500/month
ad-tracking programs, ensuring
third-party veriﬁcation for
Our site performance is tracked
by Open Ad Stream and we
40kb max ﬁle size
provide our advertisers with a
performance report of not only
how well your advertising is
doing, but also how well our site is
working for you.
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 4
LCT E-NEWS is the number-one weekly e-newsletter on news of importance to the
chauffeured transportation industry and it is read by hundreds of ﬂeet owners
LCT E-NEWS, our weekly
e-newsletter has open rates that
exceed industry averages. Size: 728X90
40kb max ﬁle size
Our “Gross Open Rate” is 43.2%. This Rate: $1,200/month
number represents the total number
of times the e-newsletter is opened
divided by the total number of
emails sent out (often, a reader will
open and read an e-newsletter a SKYSCRAPERS
40kb max ﬁle size
63% of people who open our Rate: $1,240/month
e-newsletter click through to the
website, an outstanding average
and a testament to the quality and
urgency of our reporting on SPEEDBUMPS
Our editors have improved the 40kb max ﬁle size
e-newsletter in the last year where Rate: $800/month (above fold)
we have increased our clickthrough $500/month (below fold)
rates by 28%.
This ensures your e-newsletter
advertising gets views and your
web ads get impressions.
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 5
TOPICAL CHANNEL ADVERTISING
LCT has four topical channels on our website and will have even more in 2011. These
channels are designed to help users ﬁnd exactly what they’re looking for in their area
of interest, whether it’s ﬁnance and insurance or the latest in GPS technology.
An advertiser can sponsor a Size: 728X90
channel exclusively, create 40kb max ﬁle size
an advertising roadblock Rate: $500/month
(coordinating the material on the (3 month minimum)
top leaderboard and top right
square), or advertise on one of
our high-proﬁle banner positions.
CHANNELS CURRENTLY Size: 728X90 and 300X250
AVAILABLE: 40kb max ﬁle size each
• Driving Green Rate: $500/month
• Finance & Insurance (3 month minimum)
By advertising on a speciﬁc
topical channel, you reach users
most interested in your topic.
“Contextual advertising” is proven
to provide a more engaged,
interactive, and desirable visitor. RIGHT HAND SQUARES
Our editors develop most of Size: 300X250
the content on the site, which 35kb max ﬁle size
includes not only news and Rate: $500/month
features, but video and photo (3 month minimum)
galleries. We welcome content
submissions from marketers as well
as topics of interest to our users.
Talk to us directly about a
program that works for you.
40kb max ﬁle size
Rate: $300 month
(3 month minimum)
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 6
VIDEO Video provides an innovative way to present
your brand, allowing you to literally demonstrate your
products or services. A short, effective video adds
visual impact to your overall marketing campaign.
You can run video in your banner position and you
can run videos on LCTmag.com’s Video Section,
which will launch in early 2011.
RICH MEDIA This includes a wide variety of
technology-driven advertisements. Rich media includes
expandable ads, site overlays, ﬂoating ads, page
takeovers, backgrounds, cursor ads, and audio ads.
These high-impact marketing vehicles can provide
an exciting way of driving new customers to your
products. Material for rich media should be provided
by clients. Rates depend on speciﬁc campaigns.
PAGE PEEL Starting as a page curl in the upper right
corner of the home page, when moused over the
page peels down to present a 650x650 advertisement.
This dramatic presentation is certain to bring attention
to your brand and visitors to your website or campaign-
speciﬁc landing pages. Rates are CPM-based.
PRESTITIAL ADS These high-impact advertisements
are presented before a content page. Imagine
the results you will receive from a “full page”
advertisement that is presented to the visitor before
the visitor actually enters the website. This premium ad
placement will bring your brand and product line to
the attention of every web visitor. Rates are CPM-based.
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 7
We can assist with your e-mail marketing needs, providing everything from a simple list
rental to a comprehensive, turnkey e-mail campaign.
Our e-mail promotional list of 5,590 e-mail subscribers is regularly
“scrubbed” to ensure high deliverability for our advertisers.
We comply with all SPAM regulations and follow best practices
for e-mail marketing. We maintain strict protocols for opt-out/
opt-in subscribers to ensure that your message is delivered to
someone who genuinely wants it.
We provide a post-deployment report with your unique and
total open rates as well as total clickthrough rates, which can
help you evaluate the effectiveness of your campaign. We can
also do “split lists,” where you can test different versions of your
creative or copy. Depending on your speciﬁc needs, we may
also be able to do geographic or title splits.
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 8
The digital edition of our print magazine is created with “ﬂip book technology,” which
allows you to turn pages as naturally as a print magazine. The colors are bright, the
contrast is excellent, and the feedback on your advertising can be immediate.
All ads and editorial mentions VISIBILITY
have hyperlinked URLs so a
reader goes directly to your Portal Page Ad
website. Our digital editions Size: 728X90
are archived, searchable, and 40kb max ﬁle size
accessible from our magazine’s Rate: $300 monthly
homepage. We provide all the
search engine optimization to Available positions include top
ensure good search results for leaderboard (728X90) as well as
your ad. thumbnails that click directly to
your ad (6 positions available).
We offer some powerful programs
that create impact within
the digital edition, including
interactive inserts, motion IMMEDIACY
graphics in your ads, video links
to your ad, and even digital-only We can provide unique
catalog inserts. Rates depend on URLs, landing pages, and
the features desired. animated ads. We can create
a “custom edition” of LCT with
Advertising opportunities in the additional ad pages in the
digital edition include animated digital edition only. We have
belly bands, portal page ads, programs that allow you to
menu bar ads, podcasts, offer the digital edition to YOUR
embedded audio or video, page clients, providing you with an
animation, and pop-up ads. affordable way to gain wider
reach for your advertising.
The digital edition drives trafﬁc to
your site, fosters interactivity with
readers, can help you gather
e-mail addresses, do a survey, or
conduct a contest.
To see the digital edition
We offer an animated “break-
in action, log on to:
able” belly band on our digital
edition. A user must click on
your ad in order to open
You can give your print ad an
extra dimension by embedding
video or audio so that readers
can see immediately how your
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 9
LCT FACT BOOK
LCT MAGAZINE FACT BOOK
LCT produces two comprehensive directories: one in print and one online.
They are THE place to ﬁnd parts and equipment, services and products, and
All major manufacturers and industry suppliers are included in our print
and online directories. Highlighted listings are available to improve the
LCT Fact Book Highlights
Suppliers: This multi-page section features a cross reference of 330-plus companies, from vehicle manufacturers to
suppliers of in-vehicle amenities to insurance and ﬁnancing.
Exclusive Industry Research. Includes original research compiled by LCT editors for various industry surveys including:
ﬂeet sizes, comparisons by company size, gross operator revenue, industry demographics, salary surveys and
earnings potential, service prices, and proﬁt averages.
Current Directories: Every company or organization you may need to contact in the course of your business,
including associations (regional and national), manufacturer-recognized dealers, manufacturers categorized by
vehicle type, and hundreds of suppliers who specialize in our market.
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 10
INTERNATIONAL LCT SHOW
The International LCT Show has been the industry’s premiere event for 27 years. We
provide a full slate of education that is personalized and targeted. Meet marketers,
peers, and suppliers. Learn, network, and watch your business improve.
International LCT Show 2011
February 14-16, 2011
Paris Las Vegas Hotel & Casino
TARGETED, PROFESSIONAL EDUCATION
The International LCT show is the biggest
limousine, charter and tour show in the world.
Now in its 27th year, the preeminent chauffeured
transportation show attracts attendees from
all over the world. In 2010, 33 countries were
represented, including Australia, Brazil, China,
South Africa and the United Kingdom to name
just a few. The International LCT Show brings
owners and operators together under the same
roof giving exhibitors and sponsors a one-of-a-
kind opportunity to meet pre-qualiﬁed leads in
Meet with over 2,500 industry professionals from
categories such as:
• Sedan Services
• Limousine Operators
• Party Car, Wedding, and Prom Operators
• Airport Shuttle Companies
• Tour & Charter Operators
• Virtual Networks
• Industry Associations
• Hotels and Resorts
• Destination Management Companies
What do you get for your investment?
• Listing on the ofﬁcial show website averaging
over 10,000 visits per month from more than
• Direct access to over 2,500 potential customers
• A company listing in the show program given
to all attendees
• A post-show attendee roster including name,
company and state
Exhibiting at the International LCT Show is the single best investment you can make for the success of your company.
For more information on exhibiting or sponsorships please visit www.LCTShow.com or contact Sara Eastwood-McLean
(253) 983-0515 or firstname.lastname@example.org. LCT Magazine advertisers will enjoy 10% off their exhibit space!
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 11
FARM IN - FARM OUT SECTION
LCT’s Farm In/Farm Out section is a
specially targeted section where
operators can advertise their services/
credentials to other operators outside
their local territories, allowing them to
expand their reach across the country
and around the world.
LCT’s research shows that 62% of
operators work with at least one network.
LCT connects YOU with other professionals
who will take care of your customers
when you can’t and you can be assured
that your customers will be treated as
well as if you were personally handling
LCT distributes copies of the magazine
at key functions during the year, ensuring
that professionals who recommend
chauffeured transportation services know
you and what your business offers. In 2011,
we will distribute at the following events:
Association for Wedding Professionals
Int’l, Meeting Planners International, NBTA,
BusCon, National Concierge Association.
Operators can generate viable leads and
increase farm-in work with personalized
ads, not just geographic listings, at 50% off
standard LCT ad rates!
RATES FOR FARM-IN/FARM-OUT SECTION
full page ............................ $1,340
1/2-page ............................ $1,030
1/4-page, vertical .............. $ 725
DEALER SHOW ROOM is a special
section of LCT designed for regional
vehicle dealers. This is a low-cost yet
exceptional way to promote your sales MERITS OF DOING BUSINESS WITH YOUR COMPANY and enjoy the success
and service center to the luxury ground of so many other dealers that have been with LCT for years!
transportation market. Our readership is
always changing. We add an average Added Bonus! If you wish to promote your trade ins, do so with the all-
of 500 NEW operators to our subscriber- new limoforsale.com ON LINE TRADER! This is the perfect tie-in to your
base with EVERY ISSUE. That means, while dealership advertisement.
your BRAND is seen by up to 20,000 sets of
eyes each month, there are always new RATES FOR DEALER’S SHOWROOM
prospects checking your company out full page ............................ $1,340
as well. Use your ad space in our Dealer 1/2-page ............................ $1,030
Showroom to SELL our readers on the 1/4-page, vertical .............. $ 725
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 12
ONLINE MARKETING -
ONLINE MARKETING - A UNIQUELY MEASURABLE
WAY OF ENSURING RETURN ON INVESTMENT
Online marketing has been called the most measurable of current media,
and with LCTMag.com your investment is measurable and provides
guaranteed return on investment. But the medium changes constantly.
Below are some of the most common questions marketers have about
online advertising. We encourage you to compare websites you’re
interested in using to ensure they’re doing everything possible to
help you succeed.
How many unique visitors do you have on your site monthly? 8,001
How many unique user visits does your site get each month? 11,046
How many pageviews does your site get monthly? 24,848
How can you PROVE your online trafﬁc?
We will provide average pageviews, visits and unique visitors for the
page(s) you are advertising on.
How will I measure the performance of my ad on your site?
You will receive a report from us from the independent ad tracking service
Open Ad Stream. You’ll see how many impressions your ad received, as
well as how many click-throughs. This information should be very helpful
to you in evaluating online media, reviewing the effectiveness of your
creative and copy.
How “engaged” is your online audience?
Our online users are active and engaged on the site. They visit an average
of 1.4 times per month and they view 2.3 pages each time they visit the site.
What kinds of things do you do to keep users coming to your site,
and thus, seeing my ad?
• We produce a weekly enewsletter that drives thousands of impressions to
the site each week.
• Our bloggers post material daily, driving even more impressions to our site
-- and your advertising.
• We do regular trafﬁc-driving promotions to our email list.
• We cross-promote our site in our print magazine every issue, encouraging
online viewership for web-exclusive material.
• We produce web-exclusive content that cannot be found anywhere but
on your website.
I want to do some research on the chauffeured transportation
market. How deep are your editorial archives?
Our editorial archive goes back to 1999. We have a research archives that
contains information on industry size, ﬂeet size, earnings, and much more
that goes back to 1999.
Can I submit material to be published on your site?
Absolutely, we welcome contributions. Our goal is to provide a site with
a variety of perspectives, voices, and levels of knowledge. Contact our
editor to talk about speciﬁcs.
Do you have video on your site?
Yes, we will have a video section on our redesigned site, which launches
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 13
LCT will offer the biggest and best online auto trader the
industry has ever known. LimoForsale.com will strive to
legitimize the business of buying and selling pre-owned
sedans, vans, buses and stretched limousines. Modeling
itself after the best features that autotrader.com and
ebaymotors.com has to offer, limoforsale.com’s state of
the art technology is unbeatable.
STANDARD RATES TO LIST VEHICLES:
All base rates include:
• 6 photos, 30-word description
• Link to Carfax Vehicle History reports
• Advertising activity report access
# Vehicles Credits per vehicle for 2 months
1-2 9 credits ($90)
3-6 7 credits ($70)
7-10 5 credits ($50)
11-15 3 credits ($30)
LISTING UPGRADES: Add 1 credit ($10) per vehicle per
price above for one of the following enhancements:
1. Featured listing on LimoforSale eWeekly: enhanced
with box; pricing is based on 1X, ﬁrst available eWeekly.
2. Thumbnail photo: Small photo of your vehicle in
search results to draw attention to your listing.
3. Photo package (4 additional photos)
4. Shaded listing
DEALER/SUPPLIER ADVERTISING SPONSORSHIPS:
1. In the Spotlight - homepage of limoforsale.com @ $50
per week per vehicle for up to 10 vehicles.
2. Leaderboard banner: $1000/month (3 month min)
3. Homepage banners (3 month minimum on all):
• #1 position (top right) @ $800/month
• #2 position (top of fold, below #1) @ $600/month
• #3 position (below #2) @ $400/month
4. LimoforSale eWeekly (3 month minimum on all):
• Leaderboard - $500/month (4X)
• #1 banner - $ 300/month (4X)
• #2 banner - $ 250/month (4X)
• #3 banner - $ 200/month (4X)
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 14
AD SPECS & RATES
PRINT ADVERTISING RATES & SPECS
BLACK AND WHITE RATES SPECIAL POSITIONS:
8x 6x 4x 1x Covers are non-cancelable. Rates per insertion
2 Page Spread $4,250 $5,770 $6,285 $6,490 based on a 12x contract (includes color):
Full Page 3,710 4,020 4,225 4,430 • Back Cover $5,000
2 ⁄3 Vertical 3,195 3,400 3,505 4,020 • Inside Front Cover $4,500
1⁄2 V/H 2,885 3,195 3,400 3,710 • Inside Back Cover $4,000
1⁄3 V/H 2,475 2,680 2,885 3,195 • Opposite Table of Contents $4,000
1⁄4 Vertical 2,270 2,370 2,575 2,785
• 2-color ads add $400 INSERTS
• 4-color ads add $800 All inserts are non-cancelable, furnished by
• Same size color proof required by closing date.
advertiser complete/ready for binding.
Advertiser should check with production
GUARANTEED POSITIONS: manager before ordering printing.
Guaranteed positions speciﬁed by advertiser • 2 page insert $3,915
or agency are 10 percent above rate card and
• 4 page insert $6,695
non-cancelable for at least a 12x contract. These
• 6 page insert $9,865
positions are as follows:
• 8 page insert $11,845
• Table of Contents
• Editor’s Page
• Masthead INVOICES, CREDIT & CONDITIONS
• Letters • Our invoices are NET 30 days on approved credit for all services.
• New advertisers and agencies must prepay their ﬁ rst insertion and
• Publisher’s Page submit credit application.
• Lead Page of Cover Editorial
1 2 3 4 5
2 PAGE SPREAD FULL PAGE 2/3 PAGE 1/2 HORIZONTAL 1/2 VERTICAL
Live Area 15” x 10” Live Area 7” x 10” Live Area 49⁄16 ” x 10” Live Area 7” x 47⁄8 ” Live Area 3 3⁄8 ” x 10”
Bleed 161⁄2 ” x 11” Bleed 81⁄8 ” x 11”
Trim 153⁄4” x 10 3⁄4” Trim 7 7⁄8 ” x 10 3⁄4”
6 7 8 9
1/2 ISLAND 1/3 SQUARE 1/3 VERTICAL 1/4 VERTICAL
Live Area 49⁄16 ” x 71⁄2 ” Live Area 49⁄16 ” x 4 7⁄8 ” Live Area 2 3⁄16 ” x 10” Live Area 3 3⁄8 ” x 4 7⁄8 ”
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 15
AD SPECS & RATES
GENERAL INSTRUCTIONS DIGITAL SUBMISSIONS FOR ADVERTISERS (PRINT EDITION):
Publisher reserves the right to reject any advertising that, Ad Portal (Send My Ad): PDF ONLY.
in the sole discretion of the publisher, does not conform to Ad Portal cannot accept compressed ﬁ les.
publication standards. Publisher reserves the right to place
the word “advertisement” on copy that, in its opinion, closely Photoshop ﬁ les saved as PDF’s are acceptable, but must
resembles editorial matter. be set to bleed size. When uploading, select the size for
Advertisers will be short-rated if, within a 12-month period Photoshop PDF’s.
from the date of ﬁ rst insertion, they do not use the amount of
space upon which their billings have been based. New advertisers, click link https://bbm.sendmyad.com and
Publisher is not bound by conditions appearing on contracts, create an account. Existing advertisers, log-in and follow
insertion orders or instructions from any agency or advertiser upload instructions.
that conﬂ ict with the terms listed herein. Only written instruc-
tions including those on contracts and insertion orders, agreed If you are unable to use our ad portal system (Send My Ad),
to in writing by the publisher, are binding. please contact Production Manager for further instructions.
INVOICES, CREDIT & CONDITIONS DIGITAL SUBMISSIONS FOR ADVERTISERS (DIGITAL EDITION):
Our invoices are NET 30 Days on approved credit for all ser- Digital editions cannot accept rasterized PDFs. PDFs must be
vices, payable in US dollars. Marketplace/Classiﬁed adver- 1st generation. All web/URLs must contain active links.
tising: payment is required in advance – VISA, MasterCard,
and Amex accepted. New advertisers and agencies may INSERTS AND OTHER SPECIAL MARKETING INNOVATIONS
be required to prepay their ﬁ rst insertion and submit a credit Inserts, tip-in, ride-along, posters, CD inserts, gatefolds, busi-
application. Extension of credit is subject to approval of our ness reply cards and other custom publishing are available
Credit Department. Payments received will be credited to the and by custom quote. Please consult with your Regional Sales
oldest outstanding balance. Manager for a speciﬁc quotation on any of these services. If
you have a unique marketing concept, please let us know—
POSITIONING REQUESTS we would be happy to accommodate your special needs.
Positioning of advertisements is at the discretion of the Pub- Before ordering custom printing, advertisers should contact
lisher. Position requests other than those speciﬁed in the rate our Production Manager to determine quantity, size specs,
card with an additional charge are valid only with the written mechanical requirements, and shipping instructions.
acceptance of the publisher.
MARKETPLACE / CLASSIFIED ADVERTISING
SEQUENTIAL LIABILITY Please call or email: classiﬁeds@bobit.com or consult with your
Publisher holds advertiser and/or its advertising agency jointly LCT Regional Sales Manager for more information. Typesetting
and severally liable for payment due to publisher. This applies is complimentary.
even when a sequential liability clause is included in a submit-
ted contract or insertion order. NEW PRODUCT RELEASE SUBMISSIONS FOR EDITORIAL
Advertisers may send new product releases for
PUBLISHER’S LIABILITY complimentary editorial publication to: email@example.com,
Advertisers and their agencies assume liability for advertise- firstname.lastname@example.org or via regular mail. Only 5” X 7” @ 300 dpi
ment and agree to indemnify the Publisher from any loss or color photos or images are acceptable for proper production
claim based upon the subject matter (including text, images, quality. We do not guarantee product release placement or
and illustrations), representations, trademark or copyright of editorial PR text will appear in an issue. Editor has sole right to
submitted advertisements. choose materials for insertion.
Publisher’s liability for any error will not exceed the cost of the
space occupied by the error. Publisher cannot be held liable
for circumstances beyond its control affecting production CONTACT
Sara Eastwood-McLean Phone: (253) 983-0515
DIGITAL AD PRODUCTION REQUIREMENTS LCT Publisher/Show Chair Cell: (253) 330-0112
Complete digital ad speciﬁcations can be downloaded at: NLA Corporate Liaison Fax: (253) 983-0516
www.lctmag.com. Click on the “Advertise” icon then “Ad Email: email@example.com Editorial: (310) 533-2489
Speciﬁcations.” All ad materials and production questions
can be addressed to:
Heidi Dimaya, Production Manager
3520 Challenger Street, Torrance, CA 90503
PH: (310) 533-2559 • Fax: (310) 533-2501
For more information, spec sheets, and to view live samples, visit mediakit.lctmag.com 16