WEN Shampoo Ingredients Verses Thinning Hair Most of us know that many men go bald as they age, but are you aware that almost half of all women will experience significant hair loss? This beauty on our head is made of keratin (KER-uh-tin), the same protein that makes up the nails and the outer layer of your skin. The part you see and style is called the hair shaft. It's actually dead tissue made by follicles, tiny bulb-like structures beneath the scalp's surface. We have all heard of someone who has thinning hair, but do we really know how extensive this thinning problem is? Let us take a look at the figures. • Seventy million Americans have fine or thin-looking type. • By age 65, 48 percent of all women report they have thinning type and 75 percent of all men report they have noticeably thin-looking kind. • Research has shown that the problem of thinning hair can begin as early as age 17. • The problem will grow more extreme as our population ages. How does a loss start? It is a normal symptom. Fifty to 60 hair are shed each day from a normal scalp. Losing more than 60 hair a day is called excessive loss and leads to generalized thinning of it. It becomes fine in texture. Loss of it in men is often determined by heredity or by hormones. Hair loss in women is often caused by pregnancy, stress, fatigue or medical treatment. Now that we know the problem, what can we do to combat it? The idea of replacing traditional shampoo to cleanse it is not new to Chaz Dean, a Hollywood colorist and stylist. This concept is at the root of Dean’s Wen hair care line. WEN shampoo ingredients do not include harsh detergents found in most shampoos. These detergents strip dry and create dull, lifeless hair, dry scalps, scalp disorders and lead to a loss. Yes, this condition or loss can be attributed to your shampoo. WEN Fig Cleansing Conditioner cleanses without lathering and adds sheen, luster, moisture and manageability. What is so important in relation to the loss is that this product stimulates the scalp, promoting blood circulation which can help stop the loss. WEN shampoo ingredients include water, glycerin, cetyl alcohol, cetearyl alcohol, chamomilla recutita, flower extract and prunus serotina (wild cherry) bark extract.