Create a Page for Your Business on Facebook

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					The Social Media Guide

Create a Page for your Business on Facebook

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Do you own a business? Are you a member of a club or team? Why not gain further exposure for your brand by creating a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends. A public figure, business, or brand can create a Facebook Page to share information, interact with their fans, and create a highly engaging presence on Facebook. You can easily manage your Facebook Page through your personal account. More than 3 million users become fans of Facebook Pages every day. Overview
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Create a Facebook Page – a Facebook Page is a public profile that enables you to share your business and products with Facebook users Start the Conversation – when your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends. Drive Customer Awareness – spread the word even further with Facebook Ads. You choose your graphic, text, and target audience.

Create a Page
Go to Facebook and click on the Click Here link to create a new page, ©2009

The Social Media Guide

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Now select the Category, enter the ame, authorise and sign.. then click on <Create Page>. The name you give your Page is permanent, so make sure it’s the one your fans and customers will recognise. ©2009

The Social Media Guide

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Either sign into Facebook with your existing account or create a new account as necessary,

Add a Photo
You’ll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you. ©2009

The Social Media Guide

Click on Change Picture to add a new picture to your new page,

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Write something about your page, ©2009

The Social Media Guide

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Like user profiles, Pages have multiple tabs. By default, your Page has a Wall tab for you and your fans to share content, an Info tab for you to share business information, a Discussions tab for discussions and a Boxes tab for application modules. The more rich content you add, the more ways users can interact with it and spread that connection to their friends. The choices are yours and all these features are free and unlimited. Click on the Info tab then fill out all the relevant info then click <Save Changes>, ©2009

The Social Media Guide

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Optimise your Page’s performance by clicking the Edit Page link and setting a variety of controls, ©2009

The Social Media Guide

Under the Settings section click on the Edit icon the fill out your preferences accordingly.. then click on <Save Changes>,

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Under the Wall Settings section click on the Edit icon the fill out your preferences accordingly, ©2009

The Social Media Guide

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Continue configuring the settings for the rest of the options on this page.. filling out your preferences accordingly.

I have compiled a guide on how to import your blog to your Facebook profile using the NetworkedBlogs application. This application will also pull updates from your blog or website into your Facebook Pages. As mine is already setup this is what my Pages wall looks like, ©2009

The Social Media Guide

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Facebook Ads can link to your Page, reach your exact target audience, and increase your fan base. Since Facebook can automatically enhance your ads with stories about these fans engaging with your Page, advertising your Page can generate a virtuous cycle of consumer engagement over time. Click on Promote Page with an Ad, ©2009

The Social Media Guide

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Fill out the advertise form as appropriate.. choosing which method of payment, etc

Publish ©2009

The Social Media Guide

Then click on Publish this page to share your Page with the world. This public profile has the power to let your customers engage their friends on your behalf.

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Done! Your Page is now setup and your business/brand is now visible to Facebook’s 200+ million members! ©2009

The Social Media Guide

The Social Media Guide
Using Social Media to guide and help you connect to Social etworks: Twitter, Facebook, Google, LinkedIn, MySpace, YouTube using new media Page | 12

The Social Media Guide provides helpful advice and tips on connecting you to others, through the use of Social Media and Social Networks. The current explosion in Social Media technologies including Twitter, Facebook, LinkedIn, YouTube, etc has made it more easier than ever to connect with friends, groups and customers with similar interests from all around the world. The downside with these new technologies is that often people experience information overload and are either scared off or simply get too confused. The Social Media Guide acts as an authoritative guide on embracing and integrating these new technologies, by presenting clear and simple solutions to common social media problems. My aim is to help you connect. You will be able to connect with more people faster and extend your reach deeper into the social web.

www: email: twitter: @socialguide ©2009

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