GET MORE WITH - City Guide - New York City

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					                                                                                                                                                                           NYC’s     OrIGINal

                                                                                                                                                                   GUIDE      sINCE     1982

                           CITY GUIDE reaches more potential

                                           customers than any other NYC visitor publication.
                             For our advertising partners, CITY GUIDE offers an efficient, highly targeted vehicle for reaching visitors while
                             they’re in the process of deciding where to spend their time and money while in New York.

                                                                                                                                IN PRINT:
                                                                                                                             Frequency: Weekly | Distribution: 3.1 Million
                                                                                                                             Since 1982, CITY GUIDE magazine has maintained the largest
                                                                                                                             circulation of any guide for New York City visitors. A handy, digest-
                                                                                                                             sized magazine—CITY GUIDE—efficiently arms visitors with all the
                                                                                                                             information they need to maximize their Big Apple Experience.
                                                                                                                             It contains directories, maps, theater and restaurant listings, shopping
                                                                                                                             guides, coupons, and a host of other visitor resources. CITY GUIDE
                                                                                                                             publishes over 3,100,000 copies annually and circulates in over 300
                                                                                                                             hotels and 125 tourist destinations. CITY GUIDE is complimented
                                                                                                                             by our monthly newsletter “FYI,” which is distributed to concierges
                                                                                                                             througout the City, providing them with up-to-date information
                                                                                                                             on both new businesses and new offerings from our advertisers and
                                                                                                                             marketing partners.

                                                                                                                             The CITY GUIDE website, CITYGUIDENY.COM, helps visitors plan
                                                                                                                             their trips prior to their arrival. It includes a wide-ranging activities
                                                                                                                             calendar, a detailed database of every Broadway show, listings of over
                                                                                                                             2,000 restaurants, information on more than 3,000 museums, sightseeing
                                                                                                                             destinations, and attractions, and thousands of stores. Updated daily,
                                                                                                                             it’s the definitive resource on the best New York has to offer. We also
                                                                                                                             have a subscription-based database of readers who have elected to receive
                                                                                                                             a weekly email newsletter from City Guide informing them about the
                                                                                                                             newest offerings from our advertisers.

                                                                                                                             CITY GUIDE also provides our clients with custom event opportunities
                                                                                                                             to enhance their visibility within the NYC concierge community.
                                                                                                                             Over the past 25 years, CITY GUIDE has forged legendarily strong
                                                                                                                             relationships with the City’s concierges. Our concierge events, at least
                                                Concierge Choice Awards Commemorative Journal

                                                                                                                             two each month, introduce our advertisers’ venues, services, and products
                                                                                                COMMEMORATIVE JOURNAL
                                                                                                                             to Manhattan concierges, enabling them to make informed choices
                                                                                                                             and recommendations that lead their guests directly to our partners’

                                                                                                                             businesses. CITY GUIDE is also a proud sponsor of New York’s annual
                                                                                                                             Concierge Choice Awards, held each September and Gem of a GM.

                     1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                                         NYC’s       OrIGINal

                                                                                                               GUIDE          sINCE     1982

                NYC Tourism Continues to Grow

                         DID YOu KNOW ThaT NYC aChIEVED RECORD BREaKINg TOuRISM LEVELS IN 2010?
                         NYC is ranked #1 of all U.S. travel destinations. When visitors arrive, they stay at hotels, shop, dine, and visit
                         tourist attractions, museums and historical sites. These visitors offer a tremendous revenue opportunity for
                         local NYC businesses.
                         MORE TOuRISTS, MORE SPENDINg
                         There were 45.6 million+ tourists in 2009. International markets represented 20% of all trips, but accounted
                         for nearly half of total visitor spending. At a time when visitors are doing so much of the spending, doesn’t it
                         makes sense to reach as many of them as you can?
                         International: $15.1 billion | Domestic: $16.9 billion10
                         Visitors to NYC                                               iNterNatioNal Visitors
                        (In Millions)                                                 (In Millions)
                          50                                  47.5                      10
                                                    45.6                                                                          8.9
                                            42.7                                                                        8.6
                          40                                                             8
                                    35.2                                                                      6.8
                          30                                                             6         5.7

                          20                                                             4

                          10                                                             2

                            0                                                            0
                                    2001   2005     2009     2010 (EST)                           2001      2005      2009       2010 (EST)

                         WHere Visitors sPeND Most

                        (In Billions)
                       iNterNatioNal Visitors                                                                                  transportation
                          6                                $8.7 billion
                         Food & Beverage                   $6.4 billion
                         shopping                          $6.7 billion
                          2                                                     shopping                                                      lodging
                         entertainment                     $3.9 billion
                         air & Ground transportation        $6.1 billion
                         ToTal Spending                    $31.8 billion

                                                                                                             Food & Beverages

                                                             Sources: NYC & CO: 2008 NYC Statistics; Mid year tourism announcement, August 11, 2010.

                1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                                    NYC’s     OrIGINal

                                                                                                            GUIDE      sINCE     1982

                           Every week, CITY GUIDE presents reviews, summaries and listings of what to see and where to go in NYC - all
                           that NYC offers visitors: shopping, dining, theater, museum exhibitions, and one-of-a-kind events. Weekly
                           features combine with up-to-date listings to provide the most complete guide to NYC. Regular features include:

                              ThIS WEEK IN ThE CITY:
                              All the week’s biggest exhibitions, concerts, festivals, family events, and more are gathered in one place with
                              dates, detailed summaries, and ticket information.

                              Wondering how to best spend a single day in NYC? Our Itinerary provides an all-inclusive example with
                              specific shopping, sightseeing, dining and nightlife destinations.

                              From the best deli sandwiches to the best steakhouses, our comprehensive dining guide has offerings for every
                              palate and every wallet. In addition to our own food critic, we offer extensive listings as well as a directory of
                              restaurants listed by cuisine and accessible neighborhood, price point, and late-night-dining icons.

                              Our extensive list of Broadway shows and the biggest Off-Broadway plays and musicals offers a comprehensive
                              view of the NYC theatre scene, highlighting each week’s openings and closings. Our theater critic offers
                              weekly reviews of shows, spotlights on the most famous stars, and up-to-date casting changes.

                              In addition to weekly articles detailing NYC’s best bets, our sightseeing listings guide visitors through the most
                              iconic and famous tours and attractions as well as unique and under-the-radar outings and destinations.

                              Our weekly shopping features brand-new products and stores, while the listings are filled with fabulous finds
                              that are uniquely NYC—including a variety of shopping categories and places to browse, from shopping
                              emporiums to tucked-away Mom-and-Pop businesses.

                              CITY GUIDE’s weekly round-up of the city’s top museums and exhibitions is complemented by comprehensive
                              listings cataloging the city’s most notable exhibits, museums, galleries and live cultural performances—and our
                              weekly publishing schedule keeps all this information fresh and dynamic.

                              Nightclubs, bars, lounges and more make up our Nightlife section, which also guides you on where to grab a
                              late-night nosh, see a rising comedy star, or hear live music—whether you find yourself Uptown or in the Village.

                           Plus more online! In addition to everything you’ll find in the print edition of CITY GUIDE, CITYGUIDENY.
                           COM offers a continually updated calendar of events, downloadable discounts and coupons, links to purchase
                           tickets, and new content every day!

                     1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                   NYC’s     OrIGINal

                                                                                           GUIDE       sINCE    1982

         CITY GUIDE’s Client & Industry Events

                     Provide Exceptional Visibility to Hotel Concierges.
           Our relationship with the concierge community has been developed over the past 25+ years, and our access to
           this influential group is unparalleled. Hotel concierges impact their guests’ dining, shopping and sightseeing
           activities. Their familiarity with your business can directly impact your bottom line. CITY GUIDE gives its
           advertisers access and exposure to hotel concierges through our firmly established relationships and regular
           networking opportunities including the following:

              We team up with the New York City Association of Hotel Concierges and its members to host 60+ custom
              events for CITY GUIDE clients each year. This is a unique opportunity for you to introduce your brand to
              people who make referrals and suggestions to their hotel guests. As a CITY GUIDE client, you will also be
              invited to attend exclusive events where you can network and meet New York’s top concierges.

              CITY GUIDE also partners with the New York City Association of Hotel Concierges on the most
              prestigious industry recognition events including the CCA Awards and Gem of a GM. In fact,
              CITY GUIDE is the only chosen media partner to execute events with the NYCAHC.

                  ThE CONCIERgE ChOICE aWaRDS (CCas)
                  The Concierge Choice Awards honor the premier individuals and businesses in the New York City
                  visitor/service industries for their unparalleled service. Chosen by the New York City Association of Hotel
                  Concierges, these annual awards are highly selective. This annual recognition event includes an awards
                  dinner, hosted by CITY GUIDE .

              CITY GUIDE      EVENT PaRTNERShIPS
              CITY GUIDE is happy to partner with you to create custom events and promotions that will drive visitor
              business to your establishment. Let our experienced event management team collaborate with you to achieve
              your marketing objectives. For more information, please contact your advertising sales representative.

     1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                          NYC’s     OrIGINal

                                                                                                       GUIDE  sINCE    1982

              CITY GUIDE has the largest circulation

                                                                of any NYC visitor magazine.
               It is distributed in more hotels, tourism hubs, and strategic points of interest than any other visitor publication.

                           • 92% Penetration of New York’s finest hotels and private clubs
                           • The strongest relationship with New York City Association of Hotel Concierges
                           • More in room and concierge desk distribution than any other magazine
                           • Twice as many copies annually as the next largest magazines
                           • The ONLY weekly NYC visitor magazine

                           STRaTEgIC POINTS OF DISTRIBuTION
                           • Major NYC attractions • Major transportation hubs
                           • Tourist Information/Visitor Centers • Amtrak
                           • Targeted retail establishments • Fine restaurants
                           • Special events • Spas and Salons • Tour operators

                        BPA AUDITED CIRCULATION 60,000 Weekly | 258,000 Monthly | 3,100,000 Annually

         1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                                                                NYC’s       OrIGINal

                                                                                                                                      GUIDE          sINCE      1982

                                 Visitors find CITY GUIDE everywhere

                                                 Hotel, Private Club, Retail & Visitor Hubs
                                      3 West Club                Cassa Hotel & Residence    Envoy Club                     Hilton Garden Inn - Tribeca   Hotel Wolcott
                                      414 Hotel                  Chambers Hotel             Essex House                    Hilton Garden Inn -           Hudson Hotel
                                      6 Columbus                 The Chatwal New York       Eurostars Wall Street             W. 28th St                 Imperial Court Hotel
                                      60 Thompson                Chelsea Inn                Eventi Hotel                   Hilton Garden Inn -           Ink 48
                                                                                                                              W. 35th St
                                      70 Park Avenue Hotel       Chelsea Lodge              Excelsior Hotel                                              Inn New York City
                                                                                                                           Hilton Manhattan East
                                      Affinia 50                 Chelsea Pines Inn          Fairfield Inn & Suites                                       Inn On 23rd St
                                                                                               Manhattan                   Hilton Times Square
                                      Affinia Dumont             Chelsea Savoy Hotel                                                                     InterContinental - Barclay
                                                                                            Fairfield Inn Marriott         Holiday Inn
                                      Affinia Gardens            Clarion Hotel                                                                           Intercontinental -
                                                                                            Fairfield Inn Marriott - LIC   Holiday Inn Express -             Times Square
                                      Affinia Manhattan          Club Quarters Downtown                                       W. 29th St
                                      Affinia Shelburne          Club Quarters              Fashion 26 Wyndam                                            James New York
                                                                                                                           Holiday Inn Express -
                                      AKA: Central Park             World Trade Center      Fitzpatrick Grand Central         W. 39th St                 The Jane
                                      AKA: Times Square          Colonial House Inn         Fitzpatrick Manhattan          Holiday Inn Express -         Jolly Madison Towers
                                                                 Colony Club                Flatotel                          W. 45th St                 Kimberly Hotel
                                      The Alex
                                                                 Comfort Inn - LES          Four Points Sheraton           Holiday Inn NYC               The Kitano New York
                                      Alexander Hotel
                                                                 Comfort Inn - W. 25th St   Four Seasons Hotel             Holiday Inn SoHo              La Quinta Manhattan
                                      The Algonquin
                                                                 Comfort Inn - W. 35th St   The Franklin Hotel             Hotel 17                      Larchmont Hotel
                                      Americana Inn
                                                                 Comfort Inn - W. 36th St   Gansevoort                     Hotel 309                     Latham Hotel
                                      Ameritania Hotel
                                                                 Comfort Inn - W. 39th St      Meatpacking Hotel           Hotel 31                      Le Bleu Hotel
                                      Amsterdam Court Hotel
                                                                 Comfort Inn - W. 44th St   Gansevoort Park Hotel          Hotel 373                     Le Parker Meridien
                                      ANDAZ Hotel - Wall St
                                                                 Comfort Inn - W. 46th St   The GEM Hotel - Chelsea        Hotel 41                      Loews Regency Hotel
                                      ANDAZ Hotel -
                                         Fifth Avenue            Comfort Inn - W. 71st St   The GEM Hotel -                Hotel 99                      Lombardy Hotel
                                                                                               Midtown West
                                      Astor On The Park Hotel    Comfort Inn                                               Hotel at Times Square         The London NYC
                                                                    Manhattan Bridge        The GEM Hotel - Soho
                                      Beekman Tower                                                                        Hotel Azure                   Lotus New York
                                                                 Cooper Square Hotel        Gershwin Hotel
                                      Belleclaire Hotel                                                                    Hotel Bedford                 The Lowell
                                                                 Cornell Club               Gild Hall
                                      Belvedere Hotel                                                                      Hotel Belnord                 The Lucerne
                                                                 Cosmopolitan Club          Grace Hotel
                                      The Benjamin                                                                         Hotel Carter                  Mandarin Oriental Hotel
                                                                 Cosmopolitan Hotel         Grace Inn
                                      The Bentley                                                                          Hotel Carvi                   Manhattan at Times Square
                                                                 Crosby Street Hotel        Gramercy Park Hotel
                                      Best Western                                                                         Hotel Chandler                Manhattan Broadway Hotel
                                         Bowery Hanbee           Crowne Plaza Broadway      Grand Hyatt New York
                                                                                                                           Hotel Chelsea                 Manhattan Centre Hotel
                                      Best Western               Davinci Hotel              Grand Union Hotel
                                                                                                                           Hotel Concorde                Manhattan Club
                                         Convention Center       Days Inn - NYC             Greenwich Hotel
                                                                                                                           Hotel Deauville               The Marcel
                                      Best Western               Days Inn - N. Bergen       Hampton Inn - SoHo
                                         Hospitality House                                                                 Hotel East Houston            Maritime Hotel
                                                                 Distrikt Hotel             Hampton Inn -
                                      Best Western President                                   Midtown West                Hotel Elysee                  The Mark
                                                                 DoubleTree                                                Hotel Giraffe                 Marrakech Hotel
                                      The Blakely New York                                  Hampton Inn - Pearl St.
                                                                 DoubleTree Guest Suites                                   Hotel Indigo                  Marriott at the
                                      Blue Moon Hotel                                       Hampton Inn -
                                                                 DoubleTree                    Times Square South          Hotel Iroquois                    Brooklyn Bridge
                                      Bowery Hotel                  Metropolitan Hotel NY
                                                                                            Hampton Inn - W. 24th St       Hotel Marmara                 Marriott Courtyard -
                                      Bristol Plaza              Duane Street Hotel                                                                          Fifth Ave
                                      Broadway Hotel & Hostel                               Hampton Inn - W. 31st St       Hotel Mela
                                                                 Dylan Hotel                                                                             Marriott Courtyard -
                                      Broadway Plaza Hotel                                  Hampton Inn - W. 35th St       Hotel Mulberry                    Midtown East
                                                                 Eastgate Tower
                                      Bryant Park Hotel                                     Harvard Club                   Hotel On Rivington            Marriott Courtyard -
                                                                 Econo Lodge
                                      Buckingham Hotel                                      Helmsley Carlton               Hotel Pennsylvania                Times Square
                                                                 Edison Hotel
                                      Candlewood Suites                                     Helmsley Medical Tower         Hotel Plaza Athenee           Marriott Courtyard
                                                                 Element New York Times                                                                      Upper East
                                      Carlton on Madison Hotel      Square West             Helmsley Park Lane             Hotel Reserve
                                                                                            Herald Square Hotel            Hotel Saint James             Marriott Execustay
                                      The Carlyle                Embassy Suites -
                                                                    Battery Park            Hilton Garden Inn -            Hotel Thirty Thirty           Marriott Marquis Hotel
                                      Casablanca Hotel
                                                                 Empire Hotel                  Times Square                Hotel Wales                   The Mave
Inset photo: Waldorf =Astoria

                                1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                                                              NYC’s       OrIGINal

                                                                                                                                     GUIDE        sINCE       1982

                                      Hotels CoNt.                                                                         retail/Visitor CeNters
                                      Mayfair Hotel              The Pod Hotel               St. Giles-The Tuscany        1600 Broadway Lobby Desk     Lower East Side
                                      The Mercer                 Portland Square Hotel       St. Regis New York           34th Street Partnership -        Tenement Museum
                                      Metro Hotel                The Premier                 The Standard Hotel               Penn Station Visitor     Macy’s Visitor Center
                                                                                                                          Center                       Madame Tussaud’s
                                      Metropolitan Club          Princeton Club              Stanford
                                                                                                                          34th Street Partnership          Wax Museum
                                      Michelangelo               Radio City Apartments       Stay NY                          Kiosks                   Manhattan Judaica
                                      Milburn Hotel              Radisson Lexington          Staybridge Suites            911 Memorial                 MARS 2112
                                      Millennium Broadway        Radisson Martinique         The Strand                   Albella                      Matt Umanov Guitars
                                      Millennium Hilton          Ramada East Side            The Surrey                   Amtrak Acela Lounge          Mobile City
                                      Millennium UN Plaza        Renaissance New York        The Time                     Angelika Theater
                                         Hotel                       Hotel 57                                                                          NINJA NEW YORK
                                                                                             Thompson Lower East Side     Azalea Restaurant
                                      Moderne Hotel              Renaissance New York                                                                  NIRVANA
                                                                                             Travel Inn                   B.B. Kings
                                      Morgans                        Times Square                                                                      Northface
                                                                                             The Tribeca Grand Hotel      Banana Republic
                                      Morningside Inn            Residence Inn by Marriott                                                             NY Parks Department
                                                                                             Trump Hotel Soho             Bangkok House
                                      Murray Hill East Suites    Ritz Carlton New York,                                                                NYC & Co. Chinatown
                                                                     Battery Park            Trump Hotel & Tower Intl     Belgian Mission U.N.
                                      Murray Hill Inn                                                                                                  NYC & Co. Financial
                                                                 Ritz Carlton New York,      Union Square Inn             Beyond Thai Kitchen              District
                                      The Muse                       Central Park            University Club              Bill’s Gay Nineties          NYC & Co. Harlem
                                      New World Hotel            River Club                  Upper Yorkville Suites       Bloomingdales                NYC & Co. Visitor Center
                                      New York Athletic Club     Riverside Studios           Vanderbilt YMCA              Bodies Exhibit               NYU Info Center
                                      New York Helmsley          Riverside Tower Hotel       The Vincci Avalon            Bombay Palace                Original Vincent’s
                                      New York Hilton            Roger Smith Hotel           W Downtown                   Brazil Grill                 Paesano’s
                                      New York Manhattan Hotel   Roger Williams Hotel        W New York                   Breeze Restaurant            Pongsrai Thai
                                      New York Marriott          Roosevelt Hotel             W Times Square
                                         Downtown                                                                         Broome St. Bar               Propel
                                                                 Royalton                    W Union Square               Bruni Trinidad               Ripley’s Believe It Or Not
                                      New York Marriott
                                         East Side               Salisbury Hotel             Waldorf Astoria              Bryant Park Kiosk            Saks Fifth Avenue
                                      New York Palace            San Carlos Hotel            Wall Street Inn              Cancun Mexican Restaurant    Schumer Wines
                                      New York Yacht Club        Setai Fifth Avenue          Warwick Hotel                Continental Guest Services   Seeda Thai
                                      New Yorker Hotel           Seton Hotel                 Washington Jefferson Hotel   Corte Café                   Shanghai Cuisine
                                      Newton                     Sheraton Four Points -      Washington Square Hotel      Cosmic Comics                Siam Inn
                                                                     Chelsea                 Wellington Hotel
                                      Night Hotel                                                                         Dave & Buster’s              Sirva Relocations/
                                                                 Sheraton Four Points -      West 57 by Hilton                                             DJK Residentials
                                      Novotel New York               SoHo                                                 Dave’s New York
                                      Off SoHo Suites                                        Westin New York at           Go Airlink Shuttle           St. Elizabeth Ann Seton
                                                                 Sheraton New York               Times Square                                              Shrine
                                      Omni Berkshire Place       Sheraton Suites -                                        Grand Central Partnership
                                                                                             Windsor Hotel                                             Stand 4 Restauruant
                                      On the Ave                     Lincoln Harbor                                       Gray Line Tours
                                                                                             Wingate Hotel                   Visitor Center            Sunshine Theater
                                      Paramount Hotel            Sheraton Tribeca
                                                                                             WooGo Apartments             HA Comedy Club               Suzie’s Restaurant
                                      Park 79 Hotel              Sherry Netherland Hotel
                                                                                             World Center Hotel           Heartland Brewery            Tavern on the Green
                                      Park Central               Shoreham Hotel                                                                            Visitor Center
                                                                                             Wyndam Garden Chelsea        Hooters
                                      Park Savoy                 Skyline Hotel                                                                         Tent & Trails
                                                                                             Wyndham Garden               Ichi Umi
                                      Park South Hotel           SMYTH Hotel                     Times Square South                                    Times Square Visitor’s
                                      The Pearl New York         Sofitel New York                                         Ishihama Restaurant              Center
                                                                                             Yale Club
                                      The Peninsula              The SoHo Grand Hotel                                     Ivy’s Bistro                 Tio Pepe
                                      Penn Club                  Soho House                                               Jerry Orbach/Snapple         TKTS Downtown
                                      Perf. Arts Short Term      SoHotel                                                                               Tony DiNapoli
                                         Housing                                                                          Katz’s Deli
                                                                 Soldier, Sailors &                                                                    Toys ‘R Us Times Square
                                      The Phillips Club              Airmen Club                                          Lincoln Square
                                                                                                                              Betterment District      USO North Wing -
                                      The Pierre New York        Solita Soho Hotel                                                                         Port Authority
                                                                                                                          London Terrace
                                      The Plaza                  St. Giles-The Court                                                                   YMCA

Inset photo: Waldorf =Astoria

                                1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                                                NYC’s      OrIGINal

                                                                                                                          GUIDE     sINCE    1982

                                  CITY GUIDE leads when it comes to

                                                                        reach, frequency, and overall value.

                                                                       CITY GUIDE                    IN NEW YORK                        WHERE
                                     Annual Circulation                    3,100,000                        1,692,000
                                                                                                              1.0                        1,692,000
                                     Frequency                              Weekly                           Monthly
                                                                                                              0.8                         Monthly
                                     Hotel Distribution                   260 (92%)                         200 (75%)
                                                                                                                                        200 (75%)
                                     Format                                  Digest                     Near standard                   Near digest
                                     Monthly Cost                          $5,413.00                         $ 7,716.00                  $ 7,716.00
                                     Annual Cost                          $64,950.00                        $ 92,592.00                 $ 92,592.00
                                     Circulation CPM                           $20.95                          $ 54.72                       $ 54.72

                                    CITY GUIDE              has the highest circulation, and the lowest CPM
                                    CirCulatioN                                                        Cost Per tHousaND

                                    3500000                                                            60
                                    3000000                                                            50
                                     500000                                                            10

                                           0                                                            0
                                                      CITY         IN NEW        WHERE                                CITY      IN NEW        WHERE
                                                     GUIDE          YORK                                             GUIDE       YORK

                                    • All circulation figures based on BPA.
                                    • Rates, frequency and CPMs based on current media kits for all publications listed.
                                    • Monthly and annual costs based on half page 4C rates: 52 week rate for City Guide and published 12X rate for In and Where.

                             1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                                                     NYC’s    OrIGINal

                                                                                                                            GUIDE         sINCE     1982
           SpEC | puBlISHING SCHEdulE

                                                                                     1/2h Page

                                            Full Page                  1/2 Page
                                                                                                                 1/4 Page
                                                                                                                Vertical        1/4h Page
                                                                                                                               horizontal         1/8 Page
                                                                                                                                                              1/14 Page

                                                                                                                     TRIM SIzE: 5 5/16” x 8 1/2” (5.3125” x 8.5”)

                                         PaGe siZes                                                               FraCtioNal aD siZes
                                        Full Page (Non-Bleed)         4 3/4” x 8”(4.75 x 8)                      1/2 Vertical               2 3/16” x 7 1/2”
                                        Full Page Bleed               5 9/16” x 8 3/4”(5.5625 x 8.75)            1/2 Horizontal             4 3/8” x 3 5/8”
                                                                      (live area 4 3/4” x 8”(4.75 x 8)           1/4 Vertical               2 3/16” x 3 5/8”
                                        Two-Page Spread Bleed         10 7/8” x 8 3/4”(10.875 x 8.75)            1/4 Horizontal             4 1/2” x 1 3/4”
                                                                      (live area 10 x 8)                         1/8                        2 3/16” x 1 3/4”
                                                                                                                 1/14                       2 3/16” x 1”
                                        suPPlieD aDs
                                        Digital file of ads from advertisers or their ad agencies can be
                                        e-mailed as high resolution PDF, EPS (outlined), or TIFF file. Files        FtP site:
                                        can also be sent on CD or ZIP disk, and must be Mac compatible.
                                        Ads created in QuarkXpress & InDesign (Mac platform preferred)
                                        should include: fonts (no stylized or TrueType fonts), artwork and
                                        photos (saved as TIFF or EPS files – CMYK – at least 300 dpi).              Login: cgads
                                                                                                                    Password: davler

                                        PUBLISHING SCHEDULE
                                                    Closing               2010-2011                                 Closing                2011
                                         Series      Dates             Publication Dates                Series       Dates           Publication Dates
                                          12-10     10/15/10      11/11, 11/18, 11/25,           12/2    6-11        4/29/11      5/26,      6/2,            6/9, 6/16
                                          13-10     11/12/10       12/9, 12/16, 12/23, 12/30             7-11       5/27/11   6/23, 6/30,    7/7, 7/14
                                           1-11     12/10/10        1/6, 1/13, 1/20, 1/27                8-11       6/24/11   7/21, 7/28,    8/4, 8/11
                                           2-11      1/7/11         2/3, 2/10, 2/17, 2/24                9-11       7/22/11   8/18, 8/25,    9/1, 9/8
                                           3-11      2/4/11         3/3, 3/10, 3/17, 3/24                10-11      8/19/11   9/15, 9/22, 9/29, 10/6
                                           4-11      3/4/11        3/31,   4/7, 4/14, 4/21               11-11      9/16/11 10/13, 10/20, 10/27, 11/3
                                           5-11      3/30/11       4/28,   5/5, 5/12, 5/19               12-11      10/14/11 11/10, 11/17, 11/24, 12/1

Inset photo: Top of the Rock

                                  1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                       NYC’s    orIGINal

                                                                                              GUIDE       sINCE     1982

             Hotel Concierges speak on behalf of CITY GUIDE

                                     “Our guests just love the maps.
                                                       [It’s] the tourists’ favorite.”
                                                                     — George Domenick,
                                                                        Ritz Carlton, Central Park

                                    “CITY GUIDE has the great advantage of being a weekly publication as
                                    opposed to a monthly, which give us a more frequent update as to what is
                                    happening on our city. I also find the theater locator very useful. Their
                                    website is also very user friendly and has a terrific events section which we
                                    use on a regular basis”.        — Maria Bortoluzzi, Chief Concierge
                                                                       Le Parker Meridien Hotel

                                    “ I applaud CITY GUIDE for continuously providing our visitors a
                                    complete and informative magazine every week. It is compact, easy to
                                    read through and loaded with fun information on everything NYC has
                                    to offer. This little guide always disappears from our desk. Thumbs up!
                                    Keep up the great work.”        — Polina Roze, Concierge
                                                                       New York Marriott Marquis

                                     “CITY GUIDE is the guide for all our guests—we love its weekly format.
                                     All the content of the theatre, shops, restaurants and attractions is easy to
                                     read and now we promote the website for more ideas, coupons and making
                                     a perfect trip for our guests.”
                                                                     — Jonathan Henthorne, Concierge
                                                                       Waldorf Astoria

                                     “CITY GUIDE is prominently displayed behind our desk. The Concierge
                                     and guests enjoy it alike because its convenient in size, is a weekly so the
                                     information is updated regularly. We make great use of the theater map as
                                     well to direct guests to the show they want to see”
                                                                     — Melody Williamson, Chief Concierge
                                                                        The Plaza Hotel

        1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                                  NYC’s      OrIGINal

                                                                                                         GUIDE         sINCE    1982

                    Boost your response with

                          CITY GUIDE’s Online Promotion Package

                       475,000 monthly visits | 300,000 unique visitors/month | average of 10 page views per user *

                      CITYGUIDENY.COM offers an extraordinary opportunity for advertisers to extend their reach to consumers
                      online across multiple touchpoints. This package includes:
                         LISTINgS           As a part of this package, your listing will rise to the top of our search results. Benefits include:
                                            • Top positioning in search results
                                            • Rotation in sponsored section of search results
                                            • Microsite/webpage that gives site visitors more details about your business
                                              - Photos, descriptions, graphics, links
                                            • Response generating connection to “Give me more information” form
                                            • Hot link to your website
                         DISPLaY aDS        Generate awareness among our targeted users during their site session. Your ads will rotate
                                            among ad positions described below. Display ads create familiarity and help your business to
                                            stand out from other choices available to NYC visitors. These ad units include:
                                            • Banner ads (468x60) or (728x90)
                                            • Uptown box ads (300x250)
                                            • Downtown box ads (300x250)
                                            • Skyscraper (160x600)
                                            • Featured Activities Tiles (125x125)
                                               - Sightseeing - Shopping - Where to Eat - What to do

                         COuPON OFFERS This high visibility ad position is for businesses that use incentives to drive traffic. Options
                                            are the top left ad box on all pages and the dedicated “Coupons and Discounts” page.
                                            This option is both response generating and trackable.
                                            • Offer links to your site
                                            • Links to offer “print out” page

                         E-NEWSLETTER Each week City Guide emails a weekly newsletter to future New York City visitors with an
                                            interest in shopping, dining, sightseeing, lodging, and other activities

                                                                                                      * Source: Google Analytics, October 2010

               1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                                NYC’s        OrIGINal

                                                                                                       GUIDE       sINCE      1982

                    Advertising Units

                           CITY GUIDE’s Online Promotion Package
                        Listings by category on the home page link to full category listing, and to advertiser microsites.

                                                                                                                  listiNGs PaGe

                                                                                                               MiCrosite PaGe

               1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                             NYC’s     OrIGINal

                                                                                                     GUIDE       sINCE    1982

                    Advertising Units

                           CITY GUIDE’s Online Promotion Package
                                                                                                   DISPLaY aDVERTISINg POSITIONS
                                                                                                   Display advertising rotates among
                                                                                                   these positions/ad units throughout
                                                                                                   the site – and on the home page.

                                                                                                              BaNNer aDs
                                                                                                              468x60 or 728x90 px

                                                                                                              uPtoWN Box aDs
                                                                                                              300x250 px

                                                                                                              aCtiVities tiles
                                                                                                              125x125 px

                                                                                                              160x600 px

                                                                                                              DoWNtoWN Box aDs
                                                                                                              300x250 px

               1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |
                                                                                                             NYC’s     OrIGINal

                                                                                                     GUIDE       sINCE    1982

                    Advertising Units

                           CITY GUIDE’s Online Promotion Package
                        MONEY SaVINg OFFERS
                        Large ad units on the top left of every page and offer listings on a dedicated “Coupons and Discounts” page.

                                                                                                FeatureD CouPoN oF tHe DaY
                                                                                                Link to Coupons and Discount page


                                                                                                                  CouPoN PaGe

                                                   CouPoNs & DisCouNts PaGe

               1440 Broadway | Suite 501 | New York, NY 10018 | 212.315.0800 | |

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