Docstoc

Jon Gaunt

Document Sample
Jon Gaunt Powered By Docstoc
					 R EE
F

    A magazine for people with vision

                                                                                     Jon
                                                                                   Gaunt
                                                                             The entrepreneur’s
                                                                                        journey
                                                                                    Tom Linstead talks
                                                                             exclusively to Coventry’s
                                                                                  Shock Jock Gaunty

                                                                                               How to
                                                                                              Network
                                                                                           How to win at
                                                                                          business Part 7
                                                                                             Where do
                                                                                    entrepreneurs find
                                                                                          their EUREKA
                                                                                            moments?
                                                                                       We explore some of
                                                                                        the best places for
                                                                                          creative thinking.


                                                                                  WIN! WIN! WIN!
                                                                                  Fancy a trip to the
                                                                                  theatre this Christmas?
                                                                                  We have vouchers to be
                                                                                  won for over 235
                                                                                  theatres nation wide


                                                                                   5
                                                                               Family
                                                                                       be
                                                                              meals to
                                                                                 won!


                                                                                                 Intonational
                                                                                                 Award Winning
                                                                                                 Chef Rois Ali
                                                                                                 tells us how
                                                                                                 he made it



    Starting Up             How I Made It        Technology      Lifestyle
    How winning an          Rois Ali tells MYB   Win a Sage      Our 24-7 guide on exec toys, wine and dine-
    award can be a great    how he made it       start-up pack   bars, restaurants, golfing breaks and a list of
    marketing tool. pg 11   pg 14                Pg 21           top events around the country and Europe
                                                                                                      great Ideas + generous Incentives = gorgeous interiors great Ideas + generous Incentives = gorgeous interiors




                                                                                                                                                                                                                                                                                                                                                                       Bu 12 lat
                                                                                                                                                                                                                                                                                                                                                                         y Mo er
                          w




                                                                                                                                                                                                                                                                                                                                                                           No n
                        no                 At GI Interiors




                                                                                                                                                                                                                                                                                                                                                                             w ths
                                                                                                                                                                                                                                                                                                                                                                              Pa
                    m
                  oo




                                                                                                                                                                                                                                                                                                                                                                                 y
                                           We will soon be stocking a large
                 r                         range of Calligaris furniture,
               ow                          an excellent Italian label without
             sh                            the Italian price tag.
    t   ew
 isi r n
V u                                        Why not pop into our store for a
    o                                      coffee and see for yourself why
                                           we are the best around.

                                           We are open 7 days a week and
                                           open until 7pm on Mondays.




                              I TA L I A N L I V I N G
                                                              GI

                                                                                                                                                                                                                      Arches
                                                                                                                                                                                                                      Industrial   GI




                                                                                                                                                                                                                                                                               To Ta
                                                                                                                                                                                                                      Estate




                                                                                                                                                                                                                                                                                                           n M6
                                                                                                                                                                                                                                                                                     mwo
                                                                                                                                                                                                                                                        To




                                                                                                                                                                                                                                                                                                         neato
                                                                                                                                                                                                                                                         A4




                                                                                                                                                                                                                                                                                        rth M
                                                                                                                                                                                                                                                           5
                                                                                                                                                                                                                                                                                                                                               T: 02476 673330 F: 02476 678234




                                                                                                                                                                                                                                                              BI
                                                                                                                                                                                                                                                             RM yhe




                                                                                                                                                                                                                                                                                                         u
                                                                                                                                                                                                                                                                                             6
                                                                                                                                                                                                                                                              Ho




                                                                                                                                                                                                                                                                                                     To N
                                                                                                                                                                                                                                                               IN ad
                                                                                                                                                                                                                                                                 l

                                                                                                                                                                                                                                                                  GH rd
                                                                                                                                                                                                                                                                    AM
                                                                                                                                                                                                                                                                                     9           1
                                                                                                                                                                                                                        To A45 BIRMINGHAM
                   Godiva Interiors, The Arches Industrial Estate, Spon End, Coventry, CV1 3JQ                                                                                                                                                                            8
                                                                                                                                                                                                                                                 Butts                                                       2
             Opening times 9.30 - 7pm Monday            9.30 - 5.30 Tues - Sat        Sunday 10 - 4                                                                                                                                                      Rd
                                                                                                                                                                                                                                            Coventry   B4101       7          Coventry
                                                                                                                                                                                                                                                                              City Centre                        3
                                                                                                                                                                                                                                                                                                                                                           GI
              • Lounge • Beds • Lighting • Flooring • Dining                                                                                                                                                                                Rugby club

                                                                                                                                                                                                                                                                          6
                                                                                                                                                                                                                                                                              INNER RING ROAD
                                                                                                                                                                                                                                                                                                                     To the M
                                                                                                                                                                                                                                                                                                                                1 North
                                                                                                                                                                                                                                                                                                                                          M5


     • Bedrooms • Karndean • Carpets • Curtains • Blinds • Accessories                                                                                                                                                                                                                     5
                                                                                                                                                                                                                                                                                                     4
                                                                                                                                                                                                                                                                                                     To
                                                                                                                                                                                                                                                                                                   Th th
                                                                                                                                                                                                                                                                                                 Th e A e A
                                                                                                                                                                                                                                                                                                                                                    GI Interiors
                                                      Sponsor's...
     Features...
                                                                                                                                             Contents...
                                                                                Sales: 0845 1280 163
                                                                                Editorial: 0845 1280 164                                     Business News                                              6
                                                                                For editorial and press releases
                                                                                editorial@mindyour-biz.co.uk
                                                                                                                                             Start Ups                                                  8



                                  27
                                                                                For sales and enquires
                            pg                                                  sales@mindyour-biz.co.uk
                                                                                                                                             How to win at business                                   10
                                                                                For production
                                                                                production@mindyour-biz.co.uk

                                                                                For subscriptions                                            How I Made It - Rois Ali                                 14
                                                                                www.mindyour-biz.co.uk
                                                                                0845 1280 164

                         pg
                               14
                                                                                                                                             Technology                                               20


                                                                                                                                             Cover Feature - Jon Gaunt                                18


                                                                                                                                             24-7 lifestyle                                           28
                                                                                Mind Your business Magazine



                                                 18
                                                                                A.B.C. Media Group
                                             pg                                 No 4
                                                                                James Brindley Place
                                                                                                                                             Business Exchange                                        32
                                                                                The Canal Basin
                                                                                Coventry
                                                                                CV1 4LY
                                                                                                                                             Careers                                                  35

                                                                                email. info@mindyour-biz.co.uk
                                                                                Please send all press releases and enquiries
                                                                                to editorial@mindyour-biz.co.uk
                                                                                Mind Your Business will make every effort to return
                                                                                picture material though it is sent at the owners risk. All
                                                                                rights reserved. No part of Mind Your Business may be
                                                                                reproduced or stored in a retrieval system or
                                                                                transmitted in any form electronic, mechanical or
                                                                                photocopying without prior written permission of the




                                             31
                                                                                publisher.

                                            pg                                  Mind Your Business cannot be held responsible for
                                                                                views or claims expressed by contributors or
                                                                                advertisers, which are not necessarily those of the
                                                                                Publisher.




                                                       Member of Coventry &
                                                      Warwickshire Chamber of
                                                            Commerce




                                                                                                                                                                                                                 5
4   latest news at www.mindyour-biz.co.uk                                                                                                                                latest news at www.mindyour-biz.co.uk   5
            Business News          Got a story? email us at editorial@mindyour-biz.co.uk                                                                                                    Got a story? email us at editorial@mindyour-biz.co.uk   Business News



          Eurosilex offers                                                 Bybox hailed as the                                          Widgety Goodness                                                              Global markets high
          mortgage assistance                                              UK’s fastest growing                                         2007 - Europe’s first                                                         on the agenda as
          to British buyers                                                                                                                                                                                           Digby Jones
                                                                           technology firm                                              Widget Conference                                                             speaks to prominent
          in Bulgaria
                                                                                                                                        Google, plus top agencies to
                                                                                                                                        speak on commercial
                                                                                                                                                                             conference social network,
                                                                                                                                                                             Backnetwork, in order to make            business leaders
                                                                                                                                        development and opportunities        connections, share information
                                                                                                                                        as the web becomes                   and discuss ideas as things              Vistage International, the world's largest chief
                                                                                                                                        widgetised                           happen in this fast-moving               executive membership organisation, is hosting a
                                                                                                                                        On 6th December 2007                 space.                                   working lunch with a keynote speech by Digby, Lord
                                                                                                                                        Brighton will be host to the first   Commenting on the                        Jones of Birmingham with the emphasis on 'the
                                                                                                                                        ever European Widget                 conference, Widgety Goodness
                                                                                                                                        Conference. Featuring speakers                                                importance of global markets to the UK economy'.
                                                                                                                                                                             organiser and founder of                 This is taking place at the London Marriott Grosvenor
                                                                                                                                        from major agencies, social          Snipperoo Ivan Pope said:
                                                                                                                                        networks, widget platforms and                                                Square on Friday 2nd November 2007.
                                                                                                                                        media groups, the one day            “Widgetization and
                                                                                                                                        conference will look at the          fragmentation raise issues that          In the wake of the recent US slump, global markets
                                                                                                                                        widgetization of content for         go to the heart of brand                 are at the forefront of business leaders' minds more
                                                                                                                                        social networks and its              control, but offers an incredibly        than ever. Attendees will have the opportunity to
                                                                                                                                        implications for marketers.          powerful tool to those who can           debate the importance of skills, innovation and
          Eurosilex, a specialist in residential and mixed use                                                                                                               work with rather than against
          property development in Bulgaria is now offering under                                                                        Big brands are recognising the                                                research and development to ensure international
                                                                                                                                                                             the process. Startups such as
          market value mortgage rates to clients purchasing                                                                             huge potential of widgets to         RockYou are now seeing                   competitiveness. With an emphasis on being a
          Eurosilex properties. Eurosilex's new mortgage                                                                                deliver their marketing              hundreds of millions of widget           business leader and developing leadership, his
          assistance programme allows close cooperation with                                                                            messages and allow consumers         views per week right across the          keynote speech will also inform on his current role as
          Bulgarian banks, and can provide Bulgarian property                                                                           to customise their own web           spectrum from blogs to                   Minister for Trade & Investment in the new
                                                                                                                                        experience. Widgety Goodness         MySpace to personal start
          buyers with pre-approval within 24 hours. Though not a                                                                        will aim to answer some of the                                                Department for Business, Enterprise & Regulatory
          definite commitment to lend, this does provide clients                                                                        key questions about widgets          pages such as iGoogle. The               Reform.
          with a general idea of whether their mortgage                                                                                 and help marketing                   entry of Google itself into the
                                                                                                                                                                             space with the Google Gadget             "This seminar is a wonderful opportunity for chief
          application will be successful or not.                                                                                        professionals in brand, media
                                                                                                                                        and advertising understand           Ads product promises the                 executives and managing directors to see such a
          Buying abroad is riddled with uncertainties; local law,                                                                       how to harness one of the main       opening up of managed                    prominent business figure talk about this crucial
          language, tax rates and customs all differ to those of                                                                        online developments of the last      channels into the social                 subject," said Ken Jacobson, chief executive at
          the UK, which adds an extra layer of difficulty when                                                                          year. With the explosive growth      networks.”                               Vistage UK. "Delegates will also be given the
          trying to purchase a house abroad. The Eurosilex                                                                              of social networking, blogging       He continued: “Successful                opportunity to put questions to Digby, Lord Jones of
          mortgage assistance programme assists British buyers                                                                          and personal start pages in          widgets are viral in nature and          Birmingham which will then be followed by a series
          in securing a mortgage from a Bulgarian bank and                                                                              2007 set to continue,
                                                                                                                                        understanding widgets is now         are voluntarily taken and                of round table discussions hosted by seasoned
          negotiating the best mortgage rates.                                                                                                                               embedded in the host website.            Vistage chairmen. We're really pleased with the
                                                                            Coventry-based                 Cola, the RAC and Fujitsu    crucial.
                                                                                                                                                                             Widgetization means the                  response we've had so far - places are really filling
          Eurosilex doesn't take any commission on these                    distribution firm tops the     wishing to take              There are a range of speakers        breaking up of monolithic
          mortgages, so buyers can be sure of getting impartial             prestigious 2007 Deloitte      advantage of the ByBox       from around the world to                                                      up fast," Ken continued.
                                                                                                                                                                             content into small packages
          mortgage and legal advice. Eurosilex also offers buyers           Technology Fast 50.            solution.                    provide insight into widget          that find their own destinations.        Since 1957, Vistage has been helping chief
          and property owners resale services and help with                                                                             creation, delivery, analytics and    It puts control into the hands of        executives become better leaders, make better
          letting out their property through their rental                   ByBox ranked number            The company recently         SEO. Key players such as             consumers with decisions about           decisions and achieve better results. Vistage offers a
          department.                                                       one in the Deloitte            set up a network in          Google’s Business Product            what content sits where
                                                                            league table for the                                        Manager, Christian Oestlien, are                                              range of programmes, each tailored to the specific
                                                                                                           France and hope to roll it   expected to speak along with
                                                                                                                                                                             becoming driven by the                   needs of chief executives, senior managers and
          Bulgaria has been touted as a property hotspot by                 fastest growing                                                                                  intelligence of the end user, not
          many in the real estate industry. The country's low
                                                                                                           out throughout the           blogger extraordinaire Russell                                                business leaders. Through a series of advisory groups,
                                                                            technology companies           continent. There are also    Davies. The conference will          by a remote editor.”
          property prices and varied geography combined with                in the UK further                                                                                                                         the programmes provide members with the benefits
          its rapidly developing economy and stable political                                              plans in place to open       focus on widget tools and            Ten Reasons Why Widgety                  of other leaders' seasoned experience, insights and
                                                                            reinforcing its position as    up its services to the       platforms, and commercial            Goodnes is going to be a Key
          atmosphere have attracted a huge amount of                        the UK’s leading in-night                                   applications with real world                                                  knowledge.
          attention from British buyers.                                                                   general consumer                                                  Event for 2007:
                                                                            parts distribution                                          case studies and panel                                                        Members outperform their competition through
                                                                            company.                       market.                      discussion regarding social          1. Widgets are the must have for
          Large property investment opportunities are popping                                                                                                                   all web applications                  exposure to a diverse range of outlooks. They
                                                                                                                                        networks such as Facebook
          up all over the country, the most notable of which are            The extraordinary              Chief Executive and          and MySpace.                                                                  receive personalised, unbiased and honest
          in and around the Black Sea resorts and in the ski                                               founder Stuart Miller is                                          2. Widgets can go places that            feedback and advice that can't be found in any
                                                                            success of the firm has                                     Christian Oestlien, from Google,        other things can’t
          resorts of the Rila mountains. With property in the UK            seen it top the Deloitte       delighted at hitting the     sees its AdSense network as
                                                                                                                                                                                                                      boardroom.
          currently at an all time high, but such low property                                             top spot in the highly-                                           3. The web is fragmenting
                                                                            Technology Fast 50,                                         more than a place to run text-                                                In 2000-2006 Digby, Lord Jones of Birmingham served
          prices in Bulgaria, it's not surprising that many Brits are                                      regarded list.               link advertising. With
          keen buy. The latest property developments from
                                                                            which measures growth                                                                            4. Widgets put power back in             as director-general of the Confederation of British
                                                                            based on revenue                                            relationships with tens of              the hands of the Users (as in         Industry (CBI), the UK's 'Voice of Business', where he
          Eurosilex, such as Eternity, offer buyers the chance to                                          He said: “This is a          thousands of small Web
                                                                            growth.                                                                                             User Generated Content)               became a household name known for his fair but
          own an apartment overlooking the Kavarna Yacht                                                   fantastic honour for us      publishers, Google sees an
          port in the Black Sea, from as little as £40,000, and new         The seven-year-old             and highlights what we       opportunity for AdSense to           5. Widgety Goodness brings               forthright opinion. His services to British Industry
          ski apartments in Bansko can be secured for as little as          company has expanded           have achieved in the         become a new version of the             together two industries for the       earned him his Knight Batchelor status in the 2005
                                                                                                                                        portal, able to re-aggregate            first time                            New Year's Honours List.
          £28,500.                                                          at an incredible rate with     last seven years.            audiences whose attentions
          About Eurosilex                                                   revenue growing from                                        are fragmented across many           6. Every social network will have        In July 2007, Digby was appointed as Minister for
                                                                                                           “The staff thoroughly                                                a ‘platform’ for widgets by the
                                                                            £119,235 in 2002 to £18.3                                   online destinations.“We think it                                              Trade & Investment in the new Department for
          Eurosilex specialise in residential and mixed use                 million in 2006                deserve it because of        addresses this whole notion of          end of 2008                           Business, Enterprise & Regulatory Reform. Digby also
          property development in Bulgaria. They offer the full             representing a growth of       the dedication, high         audience fragmentation that’s                                                 holds an impressive range of academic accolades
                                                                                                                                                                             7. Google has entered the
          range or property buying services, tailored specifically          a staggering 15.272%.          standards and ingenuity      happening on the Web,” said             space big time, to be                 and achievements including honorary degrees from
          for British buyers, including a dedicated sales team,                                            they put into their work     Oestlien.“A lot of our video            followed by everyone else
                                                                                                                                        partners are living in a world                                                a wide range of educational institutions across the
          mortgage assistance, after sales solutions, resale                ByBox has 11 distribution      every single day.            where their audience is spread       8. Several billion widgets are           UK and overseas. He is also passionate about his
          services, rental services and legal advice.                       centres, operates a
                                                                                                           “We believe ByBox offers     out across thousands of Web             served every day                      charity work and his fee for his speech will be
                                                                            network of 18,000 boxes                                     sites.”
          Eurosilex have offices in Varna, Bansko and London. The                                          a world-class distribution                                                                                 donated to charity.
                                                                            at over 1200 locations                                                                           9. Revenue is following
          Eurosilex website also offers a buyer's guide, general                                           service and will continue    In order to step beyond the
                                                                            across the UK and makes                                                                             distribution into the                 For further information about the working lunch or to
          information about regions of Bulgaria, Bulgarian                                                 to further improve and       confines of the conference itself       widgetsphere
                                                                            20 million deliveries per                                   and to facilitate the
                                                                                                                                                                                                                      book a place please call David Alexander at
          financial information as well as special property offers.                                        enhance our operations
          www.eurosilex.com.
                                                                            year. Its unique offering is                                ‘conference as social network’,      10. Many new widget                      Vistage on 01962 841188 or email
                                                                            attracting organisations       for the benefit of our       every delegate will get access           applications will launch in          enquiries@vistage.co.uk.
                                                                            such as Siemens, Coca-         customers.”                  to a unique moderated                    2008




6   latest news at www.mindyour-biz.co.uk                                                                                                                                                                                                 latest news at www.mindyour-biz.co.uk   7
            Start-ups                                                                                                                                                                                                                    Start-ups



       1 in 5 UK entrepreneurs hit                                                                                                                                                  BIG FISH TURN
       the road to find                                                                                                                                                             FIVE IN STYLE!
                                                                                                                                                                                    Warwickshire-based recruitment agency Big fish celebrated
                                                                                                                                                                                    their fifth year of business with an exclusive birthday drinks




       “EUREKA”moments
                                                                                                                                                                                    reception on Friday 19th October for clients from businesses
                                                                                                                                                                                    across the region.




                                                                                                                              95 per cent of UK entrepreneurs say other UK
                                                                                                                              entrepreneurs inspire their creative thinking, with
                                                                                                                              Sir Richard Branson and Sir Alan Sugar voted as
                                                                                                                              the business leaders they most admire.
                                                                                                                              UK entrepreneurs’ top ten most admired business       Specialists in marketing, creative and PR recruitment, Big fish
                                                                                                                              leaders:                                              counts regional firms such as Rees Bradley Hepburn, McCann-
                                                                                                                                                                                    Erickson, Summersault Communications, Cadbury Trebor
                                                                                                                              1. Sir Richard Branson, founder of the Virgin Group   Bassett, The Marketing Store, Cognition and Cogent Elliot
                                                                                                                              2. Sir Alan Sugar, founder of Amstrad Computers       amongst their client list.
                                                                                                                              3. Terry Leahy, CEO of Tesco                          During its five years of trading Big fish has provided clients and
                                                                                                                                                                                    candidates with what they believe is a ‘refreshingly honest
                                                                                                                              4. Sir John Harvey-Jones, Renowned Industry
                                                                                                                                                                                    service’ ensuring their reputation as a key player in
                                                                                                                                Trouble-shooter
                                                                                                                                                                                    recruitment in the West Midlands / Warwickshire region,
                                                                                                                              5. Peter Jones, Serial entrepreneur and a dragon      helping to redefine both the role and the image of the
                                                                                                                                 in BBC Dragon’s Den                                recruitment agency.
                                                                                                                              6. Sir Philip Green, owner of Arcadia Group           Alongside the day-to-day business of the recruitment agency,
       Archimedes had the original “eureka” moment in the bath – before running                                               7. Stuart Rose, CEO of Marks & Spencer                Big fish have also worked in partnership with a number of
       around the street naked shouting about it – whilst Newton’s came as he sat                                                                                                   regional businesses to run MarketingBites, a regular half-day
                                                                                                                              8. Duncan Bannatyne, founder of Bannatyne’s
                                                                                                                                                                                    workshop to help businesses and professionals keep up to
       under a tree and was hit on the head by a falling apple. Today, a fifth of                                                gyms, serial entrepreneur and a dragon in BBC
                                                                                                                                 Dragon’s Den                                       date with the latest marketing, communications and creative
       entrepreneurs (18 per cent) say they have their most important “eureka”                                                9. Sir James Dyson, inventor and vacuum cleaner
                                                                                                                                                                                    techniques. These seminars have been hugely successful and
                                                                                                                                                                                    have paved the way for numerous business collaborations
       moments whilst sat in their cars – and deliberately hit the open road to help                                             pioneer                                            across the region.
       stimulate the creative juices.                                                                                         10. Rupert Murdoch, global media executive and        To celebrate the five year’s in business, Big fish have enlisted
                                                                                                                                  chairman on News Corporation                      renowned brand design agency, Clarity Communications, to
                                                                                                                              Simon Woodroffe, founder of Yo! Sushi, serial         refresh and re-energise the existing Big fish identity to better
       Archimedes had the original “eureka” moment in the          3.In bed (falling asleep, waking up or dreaming) –         entrepreneur and an original ‘Dragon’ on              reflect the progressive nature and attitude of it’s people and
       bath – before running around the street naked                 17 per cent                                              Dragon’s Den comments:                                practices.
       shouting about it – whilst Newton’s came as he sat          4. Outdoors – 9 per cent
       under a tree and was hit on the head by a falling                                                                      “The trick to having good ideas is to let the         Big fish are also launching a dynamic new recruitment
       apple. Today, a fifth of entrepreneurs (18 per cent) say    5. Listening to music – 6 per cent                         imagination run away, it’s not a logical process      website at the end of October. The new website represents a
       they have their most important “eureka” moments                                                                        but more like day dreaming. That’s why the car is     major development for Big fish, and has been developed in
                                                                   6. In the bathroom – 5 per cent                            an ideal environment for creative thinking as
       whilst sat in their cars – and deliberately hit the open                                                                                                                     direct response to candidates requests for a truly interactive
       road to help stimulate the creative juices.                 7. While exercising – 4 per cent                           when you close the door you shut out distractions     resource that will help them to search for marketing, creative
                                                                                                                              like emails and meetings, giving your brain the
                                                                   8. While socialising with friends – 2 per cent                                                                   and job opportunities more easily and effectively. The website
       Cadillac, the luxury carmaker, questioned over 500 UK                                                                  freedom to think through problems and come up
                                                                                                                              with creative solutions.”                             has been developed alongside digital specialists, Miromedia,
       entrepreneurs to find out the ideal conditions for          9. While cooking – 2 per cent
       creative thinking. Only 29 per cent of entrepreneurs say                                                                                                                     and will feature a highly innovative and powerful job search
                                                                   10. While watching TV – 2 per cent                         Research was carried out amongst 500                  facility.
       they think most creatively in the workplace, with over                                                                 entrepreneurs - defined as people who organise
       two thirds (71 per cent) coming up with their big ideas     * Other – 6 per cent                                       and operate a business or businesses, taking on       Managing Director of Big fish, Nicola Kleinmann, is delighted
       away from their desks.                                                                                                 greater than normal financial risks in order to do    to be celebrating the company’s fifth birthday, she said: “The
                                                                   Steve Catlin from Cadillac comments:                                                                             past five years have been a lot of hard work, but a lot of fun
       67 per cent of entrepreneurs prefer to come up with                                                                    so.
       their big ideas alone – rating solitude (27 per cent) and   “With solitude and quiet being voted the ideal                                                                   too. We have been incredibly busy recruiting some of the
                                                                                                                              According to the RAC Foundation the average
       quiet (40 per cent) as the most important factors in        conditions it’s no surprise that the car cabin is a                                                              best candidates in the business for companies across the
                                                                                                                              UK commute is 54 minutes (September 2007)
       stimulating “eureka” moments - so it is no surprise 18      breeding ground for creativity. We spend so much time                                                            region and beyond. I am very proud of our achievements
       per cent of those questioned say they think most            in our cars – nearly an hour a day commuting – that        When asked “My most creative ideas come               and would like to thank all of our clients, suppliers, candidates
       creatively in their cars. Other settings that fared well    we shouldn’t think of being stuck in traffic as a          when…” the responses were:                            and, of course, our enthusiastic staff.
       were in bed (17 per cent) and outdoors in the fresh air     negative, but as an opportunity to discover your           • It is quiet and there are no disruptions (40 per
                                                                   “eureka” moments.”                                                                                               “A large proportion of our business has come from
       (9 per cent). 5 per cent of respondents said they have                                                                 cent)                                                 recommendation from satisfied clients and candidates, which
       their most creative thoughts in the bathroom – either in    Surprisingly a huge 90 per cent of entrepreneurs admit     • I am alone (27 per cent)                            really speaks volumes about our professionalism and our
       the bath and shower or on the lavatory.                     they actually find other people’s ideas restrictive to                                                           success.”
                                                                   their own creative thinking with only one in ten (10 per   • I’m not stressed (12 per cent)
       Where and when the UK thinks most creatively:                                                                                                                                Further information:
                                                                   cent) of respondents say they benefit from brainstorms     • I’m working with others (10 per cent)
       1. In the office or workspace – 29 per cent                 and meetings with work colleagues.                                                                               For more information on Big fish, please contact Carl Freelove
                                                                                                                              • I’m under pressure (7 per cent)
       2. In the car – 18 per cent                                                                                                                                                  at carl@bigfishrecruitment.com or call on 0870 871 0070



8   latest news at www.mindyour-biz.co.uk                                                                                                                                                                                latest news at www.mindyour-biz.co.uk   9
             Start-ups - How to win at business                                                                                                                                                                                  Start-ups - Marketing

                                                                                                                                      • Talk about yourself with passion and
                                                                                                                                        enthusiasm. If you don’t sound interested in
                                                                                                                                        yourself and what you do it is unlikely others
                                                                                                                                        will find you of interest
                                                                                                                                      • Say your name and company slowly. Give
                                                                                                                                        people a chance to mentally log you
                                                                                                                                      • Keep good eye contact throughout
                                                                                                                                      • Stay alert to the other person’s body
                                                                                                                                        language. Do they seem switched on (carry

                                  How to win at                                                                                         on in a similar vein), confused (try and
                                                                                                                                        explain what you do in a different way),
                                                                                                                                        disinterested (try and change your tack,                                                How awards
                                       business                                                                                         move onto their introduction, or conclude
                                                                                                                                        the conversation politely and move on)                                                  can make such
                                               Part 7 Networking                                                                      • Finish your introduction on a question to
                                                                                                                                        drive the relationship another step forward                                             a great
                                 On a micro scale, try to consider
                                     what an effective outcome
                                                                                                                                      • Create a conversation, not a rehearsed
                                                                                                                                        script!
                                                                                                                                                                                            Pete Goold - Marketing
                                                                                                                                                                                                                                marketing tool
                                    would be from your contact                                                                        8. Try to build rapport
                                            with each individual                                                                      If you went first in introducing yourself, invite
                                                                                                                                                                                           During the course of a company’s history, the
                                                                                                                                      the other person to introduce themselves to          opportunity to enter and pitch for various
                                                                                                                                      you. Listen intently, trying to at minimum to        awards will almost certainly arise. Whether it
                                                                                                                                      remember their name and profession / role            be a regional or internationally recognised
                                                                                                                                      and a key point of interest for further debate.
                                                                                                                                      Ensure the conversation is two-sided and             award, countless businesses, especially SME’s
                                                                                                                                      balanced. Try to find common ground – for            that will be competing side by side against
        Developing long                                                                                                               instance find out why you are both at the
                                                                                                                                      same event. Have a ready set of questions up
                                                                                                                                      your sleeve in case the conversation dries up
                                                                                                                                                                                           larger organisations, ask themselves the same
                                                                                                                                                                                           questions: “Can we win?”,“Is it realistic?”,“Is it
                                                                                                                                                                                           worth the time it takes to fill out the entry
        term relationships                                                                                                            or becomes stilted. For example “how did you
                                                                                                                                      get started as a …..?” or “what interests you
                                                                                                                                      most about your work in ……”. Think about
                                                                                                                                                                                           form?”, and “How will it benefit our company if
                                                                                                                                                                                           we do win?”. All of which are completely valid
        for future gain                                                                                                               your body language and how you are
                                                                                                                                      standing, speaking, listening etc. Make minor
                                                                                                                                      alterations in real time if necessary.
                                                                                                                                                                                           in weighing up options when considering
                                                                                                                                                                                           whether it’s worth taking the time to enter.
                                                                                                                                      Whilst recognising the importance and value          Different award ceremonies will feature different methods for
        Amira Kohler, an independent HR consultant who lays no claim to                                                               in trying to build rapport with as many of the       deciding winners - but generally there are two means most
                                                                                                                                      individuals you meet as possible, it must also       commonly used. The shortlist and/or winner may either be
        being an expert networker, but is certainly interested in the pursuit of                                                      be recognised that there will be individuals         selected by a panel of judges or, by a voting system which is
        excellence!                                                                                                                   with whom you have nothing in common,                put in place to allow consumers, peers or sector professions to
                                                                                                                                                                                           vote for their preferred product.
                                                                                                                                      don’t warm to, or are just plain bored by! In
        1. Recognise what networking is, and isn’t                      4. Stay attuned to what the other person is trying to         this case the trick is to bring the conversation     When it comes down to choosing a ‘favourite’ product or
                                                                        achieve                                                       to a professional conclusion as quickly as           service, judges typically highlight specifically what their criteria
        A commonly used, and good definition of networking is
        ‘developing long term relationships for mutual gain’.           Networking is not networking if it is one-sided. Think        politely possible, using such one liners as “this    are in some detail – so it’s worthwhile taking note. Often, judges
        Effective networking is not achieved in an instant or from      about how you can help others. Develop a highly               has been interesting and I wish you the best of      are able to respond to questions, so it pays to ask. If they are
        a one-off encounter; it relies on building rapport and          effective pair of antennae to sense what other people         luck with ….. thank you”, or “I know there is        uncomfortable answering anything too specific or leading, the
        trust over a period of time. It is also critical to recognise   want and need, and how you can help them to achieve           someone I’d like to catch whilst I’m here,           judge simply will say so. However, it’s worth taking the time to
        that networking is about give and take; unless the              this.                                                         please excuse me”.                                   research to get an edge over the competition.
        exchange is mutually beneficial it is unlikely to have a                                                                      9. Follow up with complete efficiency                Award entrants need to consider, in practical, common sense
                                                                        5. Work out who you want to network with and where
        viable future.                                                                                                                                                                     terms, whether they are likely to be in with a chance at winning,
                                                                        you could meet them                                           Follow ups are simple and not too onerous
        Networking is not about selling, or demanding favours.                                                                                                                             or indeed even being shortlisted for the award. Over-ambition is
                                                                        Think creatively beyond formal and organised                  providing you have established strong rapport
        Equally it is not about repeatedly and selflessly giving to                                                                                                                        pointless and simply proves a waste of time but there is certainly
                                                                        networking events to opportunities like online HR forums,     when you first met the person and you both
        others with no likely return.                                                                                                                                                      a grey area of uncertainty where we would suggest that a
                                                                        conference and exhibitions, professional or trade             agreed what the next steps would be. It is
                                                                                                                                                                                           strong business case or pitch might make all the difference.
        2. Start networking before the stakes are too high              association events, thought leadership events and             really important to carry out these next steps

        Since networking is about developing long term
                                                                        seminars, training courses etc.                               quickly and efficiently. Put simply: do exactly      So, how does an award actually
                                                                                                                                      what you said you would do when you said
        relationships for mutual gain, it is best to start networking   6. Project the image you want to portray                      you would do it.                                     benefit a business?
        before the need arises to gain something quickly or with                                                                                                                           Well, to state the obvious, even being shortlisted for a prestigious
                                                                        Looking professional and at ease goes a long way to           10. Appreciate networking is a long term
        single-track minded determination. A frequent catalyst                                                                                                                             award can be a terrific marketing tool, helping a business to
                                                                        raise your’s and other’s confidence in you. For instance:     game, but with potential for a lot of gain
        to spur people into action is when a difficult situation                                                                                                                           stand out from the crowd. From using the award logo on a
        arises, such as the need to find a new job or new               • Look the part in terms of your business attire without      Networking rarely leads to instantaneous             website and marketing literature, to notifying customers and
        business quickly. Networking is often less effective when         melding so much into the background that you won’t          results. Nor does it often lead to direct results.   other parties via an email or aiming to get media exposure with
        one’s hunger is too acute or immediate.                           be memorable                                                Effective networkers claim that 70% of their         a press release, there are a great many opportunities.
        3. Clarify the outcome you hope to achieve                      • Pin your name badge in a clear position on your top         results (new business, new job etc.) are found
                                                                                                                                                                                           Entering and pitching for business awards can be a superficially
                                                                          half so that others can read it easily                      through networking, yet they can be 100%
        Take some time to consider what your objectives are                                                                                                                                painful experience and one which is redundant without facts,
                                                                                                                                      sure they have no idea which event, e-mail           clarification and a strong business case. However, the potential
        from the process of networking generally, in the short          • State your name clearly, as if you’d like the other         follow up or contact is going to lead to the
        and long term, and how these are most likely to be                person to remember you                                                                                           benefits are enormous and given that many awards are free to
                                                                                                                                      answer. This all requires patience and belief        enter and simply require a little thought and attention to detail,
        achieved.                                                       • Keep business cards in a smart business card holder         that the results will pay off over time. Not every   these can be an excellent means of attracting significant
        On a micro scale, try to consider what an effective                                                                           individual conversation will be mutually-            interest from the outside world.
                                                                        • Do not hand out business cards willy nilly. This does not   beneficial or lead to a long-term relationship.
        outcome would be from your contact with each                      inspire confidence.
        individual. This will help you to stay on track and focused,                                                                  But the chances are the more conversations
        both on the big picture and when having individual              7. Make an effective introduction to yourself                 you have and the better you become at the
        networking conversations.                                                                                                     art of networking, the more benefit you will
                                                                        We all know first impressions are critical. Tips for making   derive. And the more fun it will be!
                                                                        an effective networking introduction include:
                                                                                                                                      Amira Kohler www.plushr.com


10   latest news at www.mindyour-biz.co.uk                                                                                                                                                                                       latest news at www.mindyour-biz.co.uk   11
             PR Advice                                                                                                                                                                                                                                                  Mind Your Business


                                                     The Media –
                                                                                                                                                                             Windsor Telecom call on businesses to
                                                     PR Friend or Foe?
                                                     As a former journalist (who still proudly carries his NUJ Press Card – payments up to date! - I still
                                                                                                                                                                             secure the first memorable 03 numbers
                                                     have a soft spot for the noble art of journalism… even though I am now a PR consultant!
                                                     More importantly, I retain a great deal of respect for journalists – arguably not the most attractive of
                                                     careers these days with regular late nights, weekend work and relatively modest salaries.
                                                                                                                                                                             Windsor Telecom, UK's                        might choose: 0333 33 54321.             are paying to call 03 numbers, as
                                                                                                                                                                             leading provider of                                                                   the cost of calling will be the
                                                     As the PR profession has prospered in recent times, circulations in the printed media, in many cases,
                                                                                                                                                                                                                          The 033 number range has been
                                                                                                                                                                                                                                                                   same as calls to standard (01 &
           John Clarke OBE                           have suffered with increasing competition particularly from the Internet and 24 hour news                               memorable phone                              specifically allocated by Ofcom
                                                                                                                                                                                                                                                                   02) geographic numbers.
                                                     programmes.                                                                                                             numbers and inbound call                     for use by any company or
                                                                                                                                                                                                                          organisation. With 033 numbers
                                                                                                                                                                             solutions, is for the first time             businesses can present a positive
                                                                                                                                                                             offering its customers                       image and benefit from a number
        This has of course created a major opportunity for PR agencies                        5. Oggling the female reporter’s legs with one eye and checking
        AND their clients! I read not so long ago that 80 per cent of                            her wedding ring finger with the other will only intimidate her –           access to select a number                    of invaluable and cost saving call
        articles in the local press result from a press release or PR                            never ask her out for a date!                                               from the new 03 number                       management facilities.
        professional be they an in-house PR manager or with a PR
        consultancy. With smaller editorial staffs due to tighter budgets                     6. Do not invite a journalist 300 miles to your HQ to have an                  ranges.                                      03 numbers have been hailed
        and reduced advertising, journalists are generally only too                              exclusive interview and then tell him or her they can’t have                                                             ‘magic numbers’ by Neil Sherring,
        pleased to receive copy or leads from PR practitioners who,                              the story unless you see it in draft form beforehand.                       New and existing customers now
                                                                                                                                                                                                                          chief executive, Windsor Telecom.
        particularly if they are ex-journalists, can usually recognise a good                 7. Do not get your PA to send the press release direct (WITH                   have the opportunity to pick the
        angle when they see one.                                                                                                                                                                                          They are alternatives to 08
                                                                                                 PHOTOS) to the local radio station!!! Let the PR agency do                  choicest memorable 03 numbers.                                                        Please visit: www.windsor-
                                                                                                 the job! That is what they are paid for…                                                                                 business phone numbers.
        A positive result in placing an article in the media about a client’s                                                                                                For instance, a company                                                               telecom.co.uk/03-numbers.php
        new product or service, a new award, or even better – new jobs                                                                                                                                                    Consumers will have a clear
                                                                                              8. Never say ‘NO COMMENT’ – you are immediately on the back                    manufacturing fireworks or rockets                                                    for more information.
        or investment – usually requires a personal meeting or                                   foot…                                                                                                                    understanding of the price they
        conversation between the PR and the journalist to ‘sell’ in the
        story. The better PR agencies have good media contacts.                               9. Never knock the competition – it is simply not good form!
        However, I recall one Midlands newspaper business editor stating                      10. Don’t say that you advertise in their publication so you
        angrily in print that he was losing his hair over the increasing                          expect favouritism. You won’t get it!
        number of calls he was receiving from young PR ‘executives’                           Sounds like a Blackpool landlady’s list of rules but I can assure you
        asking if he had published their client’s press release and if not –                  that every one from my top 10 tips advice list is drawn from
        why not?                                                                              personal experience…. (no names, no pack drill but you know
        He was referring, as we long-term PR hacks know, to the ‘Tristan                      who you are!)
        and Fiona’ school of PR. Youngsters barely out of their sixth form                    What it all boils down to is RESPECT. Show the media, whether a
        college or university who have been thrust into the front line to                     journalist is from the local press, trade press, national newspapers
        chase the media about press releases that haven’t resulted in                         or broadcasting media respect and they will almost certainly
        publicity coverage – simply because the client wants to know                          return the compliment. Do the opposite… well, they are only
        why the story hasn’t appeared…                                                        human. Yes really!
        The end result is that the journalist on the receiving end of the                     It is fact that the best PR professionals have usually developed the
        ‘infuriating’ telephone call will usually end the call abruptly or                    best media contacts. Those contacts have generally been built
        state the oft used line “every story is judged on its merits!”                        up over a number of years for a variety of clients. That is a
        This response of course does little to help the poor young PR                         benefit for new clients who can immediately tap into their
        executive or their PR account manager who will nervously have                         agency’s personal contacts in the press.
        to explain to the client that the story will not be published after
        all.
                                                                                              Over the years I have personally gone back time and time again
                                                                                                                                                                                                                                              Birmingham Runner will keep
                                                                                              to the same media contacts. Journalists who have become
        Fundamentally, however they have broken the NUMBER ONE RULE
        in dealing with the media.
                                                                                              friends over the years but who can also say ‘no’ if the story is not
                                                                                              of sufficient interest to their readership. I will always respect their
                                                                                                                                                                                                                                              you on the right track
                                                                                              decision. The bottom line is that it is all about mutual respect.
        1. NEVER ASK A JOURNALIST WHY A STORY
           HAS NOT BEEN PUBLISHED.                                                            Journalists have a job to do. To inform, to educate, to entertain.                                                                              The Birmingham Runner Shop offers a wide range of
                                                                                              Some cynics would say that the role of the PR consultant is to                                                                                  top name brands and with our many years of
        - the reply will almost certainly include a four letter word of Anglo                 ‘please the client’ – not a fair or totally accurate definition of their
        Saxon origin.                                                                         role as I would also argue that PR professionals should also                                                                                    experience in the sports retail sector, we can provide
        For years journalists and PR practitioners used to be fairly hostile to               Inform (by effective communication
                                                                                                                                                                                                                                              you with the best suited running shoes, track and field
        each other. The old adage ‘journalists will print anything for a free                                                                                                                                                                 spikes and running apparel. Whilst our prices are usually
        lunch!’ was regularly thrown in their direction (particularly by                      Educate (through experience
        clients) and, on the other side of the coin, journalists looked down                                                                                                                                                                  the most competitive around, we will match the lowest
                                                                                              And (occasionally) entertain their clients.
        on ex-hacks who had left newspapers or broadcasting ‘for the                                                                                                                                                                          prices advertised nationally and automatically update
        money!’.                                                                              By entertain, I mean that PR should also be about fun! It is a                                                                                  our website so we will always offer the lowest prices.
                                                                                              serious business and, as we all know, some businesses have gone
        There is an excellent book called ‘Bluff your way into PR’ (and my
                                                                                              to the wall as a result of bad PR or a throwaway line – ask a                                                                                   The Birmingham Runners Shop has been providing
        God some might say plenty of people have!) which describes PR
        people as the ‘Scion of the Aristocracy’…
                                                                                              certain Mr Ratner!                                                                                                                              runners in the Midlands with top quality running shoes
        Quote: “In the old days the eldest son took the title, the second
                                                                                              Many of my past clients have been absolutely petrified of what                                                                                  and clothing since 1983. It is genuinely regarded as the
                                                                                              they call ‘the power of the press’… one CEO of a leading bank                                                                                   Midlands No. 1 Running Specialist catering for all types
        son went into the army and the third into the church. Nowadays
                                                                                              was visibly shaking when I interviewed him on tape for a press
        the third son (or daughter) will more often than not go into public
                                                                                              release about his latest annual figures – and I was only his PR                                                                                 of runners.
        relations. ‘The hours are better and you don’t need to wear a
        uniform…’
                                                                                              consultant!                                                                                                                                     For the past 10 years the shop has been owned and run
        As many of us in the PR industry are only too aware – the hours
                                                                                              In my view one of the prime responsibilities of a PR agency is to                                                                               by Dave Ireland, a former PE Teacher and rugby player
                                                                                              educate clients about the role of journalists and how they should                                                                               with Leicester Tigers who has always been a keen
        are often ‘horrendous’ and the uniform is of course the suit…
        dress down Fridays excepted!
                                                                                              be respected for the difficult job they do.                                   SHOES                             • Shorts                        runner competing with Peterborough AC in the 70s, Wye
        Certainly the relationship in the distant past between the                            My consistent theme to clients is that you have to work WITH the              • Running Shoes                   • Vests                         Valley Road Runners early 80s and since 1985 has been
                                                                                              press not AGAINST them.                                                       • Racing Shoes
        journalists and the PR profession was strained to say the least but                                                                                                                                   • Tights & Tracksters           a member of Sparkhill Harriers in Birmingham. Dave has
        as the PR industry began to get its act together in modern times                      Friend or foe? In my experience, day to day contact with local                • Off Road Shoes
        there has been an increasing respect between the two
                                                                                                                                                                                                              • Socks                         a PB of 2hours 45min for the marathon.
                                                                                              newspapers, local radio and TV, the trade press and most
        professions.                                                                          national newspapers is usually constructive and respectful.                   • Track & Field Spikes            • Sport Bras                    All of the staff are keen sportsmen actively involved in
        The big task is for PR practitioners to educate their clients… Over                   It helps if clients invest in media training… For it really is a case of      • Xcountry Spikes                 • Skins                         running, rugby, football or personal fitness. The manager
        the years I have had to explain to or advise a diverse range of                       the more you face the media, the more competent you                           HRMs/Watches                      ACCESSORIES                     Rob Witheridge is a keen gym enthusiast with extensive
        clients from building societies to transport companies to follow this                 become, unless of course you are a natural but they can be over
        advice:                                                                               confident on screen or in front of a microphone.
                                                                                                                                                                            • Speed-Distance                  • Bottle Belts                  knowledge of gait analysis and footstrike. Adam Willis is
        1. Journalists will not print anything for a free lunch.
                                                                                                                                                                            • HRMs                            • Running Books                 a county standard rugby player. Jimmy Robinson is a
                                                                                              So whether you are a member of the glass half full brigade (PR
        2. Clients should not insult journalists by asking to see the copy                    people) or glass half empty (er…journalists?) you can try to                  CLOTHING                          • Head Gear                     keen footballer and has a degree in sports science.
           before it goes to print.                                                           influence the media towards your (or your client’s) way of thinking           • Tees                            • Arm & Waist Packs             Why not pop along and visit us, we are situated 3 miles
                                                                                              but in the end you should respect their final decision.
        3. You cannot select the photograph that shows your best side.                                                                                                      • Running Jackets -               • Insoles                       fromjunction 4, M42 and 6 miles from Birmingham City
                                                                                              And if you do you might just have a chance of a client interview                                                                                Centre 64 Stratford Rd Shirley Solihul B90 3LP
        4. A bribe of a laptop or free tickets to Arsenal will not increase                   or press release being published in the next edition… no                   64 Stratford Rd Shirley Solihul B90 3LP
           your chances of the front page lead.                                               guarantees of course!
                                                                                                                                                                         Tel: 0121 745 6007 - www.birminghamrunner.com
                                                                                                                                                                                                                                              or call us on 0121 745 6007
                                                                                              John Clarke OBE is Chief Executive of Coventry-based Century PR
                                                                                              (www.centurypr.com)


12   latest news at www.mindyour-biz.co.uk
             How I Made It - in association with                                                                                                                                                  How I Made It - in association with




        In association with
        The Old Fire Station, City Centre, Coventry




           How I
           Made It                                                    Rois Ali                                                      Rois and his brother Ashik Ali

        Rois Ali tells Tom Linstead
        ‘How I made it’.                                                                                                                                                                          privileged to have obtained and been allowed to
                                                                                                                                                                                                  renovate such a prestigious building in Coventry. I mean
                                                                                                                                                                                                  sitting down now with Tom Linstead, looking at the
        Rois Ali is probably Coventry’s most                                                                                                                                                      building and all the hard work that has gone into every
        acclaimed chef. Since becoming the                                                                                                                                                        brick, I am full of thrill because I have been through
        National Hot Stuff Chef of the Year in 1996                                                                                                                                               every inch of this building; I’ve always wanted to open
        he’s gone on to win a whole platter of                                                                                                                                                    a very exclusive restaurant and to do it in such a
                                                                                                                                                                                                  wonderful location in Coventry city centre is like a
        awards including the prestigious                                                                                                                                                          dream.
        International Indian Chef of the Year in 1999
        and 2001 - a competition which has 5,500                                                                                                                                                  What were the reasons behind the MYO brand?
        entrants worldwide. He’s cooked for the                                                                                                                                                   We went to a marketing company and showed them
        House of Commons; appeared on BBC and                                                                                                                                                     the concept, which revolves around the fact that
                                                                       Intonational Award Winning Chef Rois Ali
        Central TV; rustled up culinary delights                                                                                                                                                  nowadays people are more eager to try different
        alongside the likes of Ready Steady Cook                                                                                                                                                  cuisines. Although I specialise in Indian food, I wanted to
                                                                      Bristol and London and I’ve learned a lot from the                                                                          create a place where people could sample all of
        stars Paul Rankin and Toby Tobin; his                         second and head chefs along the way. One thing                                                                              Britain’s favourite foods under one roof. So we have
        awarding winning dishes have even seen                        about people that get involved in the Indian restaurant                                                                     Indian, Chinese, Thai and Mediterranean foods as well
        him appear in the Financial Times and                         trade is that they don’t often have qualifications from                                                                     as other special dishes. We operate a buffet service but
                                                                      college. The art is learnt in a more hands-on way. Before                                                                   also have authentic chefs operating from an open
        Guardian.                                                     becoming a chef in an Indian restaurant, you’re looking                                                                     kitchen where you can go and ask them to cook a dish
        Since selling the Rupali restaurant in Tile Hill where he     at at least 4 or 5 years grafting in a kitchen; scrubbing                                                                   to your specification. You can eat as much as you like,
        made his mark and where he invented his world                 floors, peeling onions and potatoes, washing pots and                                                                       all for a set fee. So we thought what shall we be called,
        famous, award winning, signature dish the ‘Rois Ali           pans - it doesn’t come on a plate, you really need to         25 years hard work has brought the taste of success           we don’t want to call it the Red dragon or the Taj
        Sylheti Chicken Jalfrezi’, Rois’ entrepreneurial journey      know the job from the bottom up.                                                                                            Mahal, we want to be called something unique and
        has continued and I went along to his new restaurant                                                                                                                                      contemporary. With my business partner Adrian Irwin,
                                                                      Did you actually own the Rupali?                              been a tremendous experience.
        MYO at that Coventry landmark, The Old Fire Station on                                                                                                                                    we went to the marketing company and they came up
        Hales Street, to find out how.                                I was in a partnership with my brother, we part owned         Well I must say that MYO looks fantastic; for me it’s got     with all sorts of different names and then suddenly they
                                                                      The Rupali; we’ve sold it now. I was the executive chef; I    some of the best views of any eating-house in Coventry,       said ‘well how about MYO?’‘MYO’ we said,‘what does
        Rois, what’s your background? How did you get                                                                               what’s the story behind this place?                           it mean?’ And they said ‘MYO means Make Your Own
                                                                      devised all the menus and was involved in marketing.
        involved in the restaurant trade?                                                                                                                                                         and Mix Your Own.’ They also made the ‘O’ like a finger,
                                                                      My brother Ashik managed the front of house. He
                                                                      started work in the industry in 1972 and has worked in        Thanks Tom. Well I must say that for 6 long years it’s        pointing at you the customer, which we thought was
        Well I’ve been in the catering business now for 25 years                                                                    been a story of struggle and heartache but I’m very           excellent. So then we knew that we had a fantastic
        now. I was born in Bangladesh but came to Coventry at         various restaurants around the country as well. When
                                                                      we joined forces, the first thing we said was that if we’re   glad to be open now and I’m delighted to be able to           concept and a great name. I hope in the future to
        the age of four. As a kid I went to Sidney Stringer School                                                                  cook for the people of Coventry again.                        open many restaurants around the country using the
        in Hillfields and by the age of fourteen, I was coming        going to go into business together and open our own
                                                                      restaurant – the number one thing that we were going                                                                        MYO brand. I want to produce MYO sauces and other
        home and cooking in the kitchen with my mum. When I                                                                         Going to school at Sidney Stringer meant that I used to       businesses under MYO.
        left school in 1982, I started working in the town in a       for was quality. We wanted quality food, quality
                                                                                                                                    pass the old fire station most days. It was derelict for 30
        small takeaway near Spon St, washing the plates. I was        ambience and the service has got to be the top! So                                                                          You said earlier that you were born in Bangladesh but
                                                                                                                                    years. I remember coming to have a look around when
        working a 5 or 6 day week for a salary of about £12 or        that’s what we did and that’s what we’ve brought now                                                                        you are an Indian food chef, how did that work out?
                                                                                                                                    I first contemplated moving in for it; and when I walked
        £14 and I thought ok it’s a lot of money for a lot of work,   to MYO. Winning all those awards at the Rupali was a
                                                                                                                                    into the building and looked at the ceiling I could see
        so I carried on. Eventually, I began to get more involved     great stepping-stone for me as it brought me into the                                                                       In this country the majority of restaurants are called
                                                                                                                                    the sky shining on me and I thought to myself, this is the
        with the food. On one of my first nights, after peeling a     media limelight and I’ve really enjoyed working on the                                                                      Indian restaurants but truly, Bangladeshi’s run 90% of the
                                                                                                                                    God given light and I have to take this light to the end
        couple of bags of onions with tears pouring down my           TV. I’ve been on several cookery programmes on BBC1                                                                         ‘Indian’ restaurants here. Indian people’s main trades
                                                                                                                                    of this project. By golly I had some tough times - with
        face, I remember thinking to myself ‘Is this the job I want   and ITV, on morning shows as well as appearing                                                                              are textiles, off licenses and groceries. Bangladeshi’s are
                                                                                                                                    planning, observation, public enquiries and
        to be in? Am I going to be fulfilling my ambition?’           numerous times on Bangla TV where I had my own                                                                              mainly into catering. Just within the last 5-8 years you
                                                                                                                                    archaeology, we’ve been through it all. It’s a Victorian
        Looking at my elders who were opening restaurants             show. I’ve been hired for cookery demonstrations at                                                                         see more restaurants owned and run by Indians but still
                                                                                                                                    building and it’s listed so there’s been a lot of struggle
        and being successful, I said ‘yes it is, it’s going to be     Olympia, Wembley arena and the NEC and have                                                                                 the majority are Bangladeshi. We believe in quality,
                                                                                                                                    every step of the way in getting the permission to do
        tough, it’s going to be hard work but I’m determined.’        worked alongside a few of Bollywood’s top celebrities                                                                       giving a good service – that’s why the hospitality
                                                                                                                                    things. So it was a great challenge for me, as a chef, as
        Over the years, I’ve worked in Coventry, Birmingham,          as well as food connoisseurs from all over the world - it’s                                                                 industry is Bangladeshi, it’s in our blood.
                                                                                                                                    a businessman and a developer; I learnt a lot. I feel so
                                                                                                                                                                                                                                            Continued


14   latest news at www.mindyour-biz.co.uk                                                                                                                                                                                 latest news at www.mindyour-biz.co.uk   15
                How I Made It - in association with

                                                                                                                                                                        V.I.P. SPICE NIGHTS – EVERY MONDAY!



                                                                                                                                                                                              SPICE NIGHT’S
                                                                                                                                                                                              SPECIAL OFFER                             International award winning chef and TV personality Rois Ali, would like to welcome you to MYO

     From left to right: Adrian Irwin, Ashik Ali, Mark Lawler (Dealer Principle - Sytner Group, Mercedes-Benz, Northampton) and Rois Ali

     How does your food compare?                                                            now than anywhere else in the world. The combined turnover of
                                                                                            these restaurants is £3 billion, which is greater than British steel. So
                                                                                                                                                                                               ONLY £               9
                                                                                                                                                                                                After 6.30pm every Monday
                                                                                                                                                                                                                            .99         an extra special fiery hot curry on the menu
                                                                                                                                                                                                                                        made with Naga chillies – thought to be the
                                                                                                                                                                                                                                        hottest spice on the planet.
                                                                                                                                                                                                                                                                                           BOOK NOW FOR
                                                                                                                                                                                                                                                                                            CHRISTMAS!
     During the 1970’s and 80’s we were basically serving to people                         the Indian restaurant sector is making a big contribution to the                                       due to public demand                                                                   Christmas prices from December 1 to
     that had drunk 15-20 pints of lager and come piling out from the                                                                                                                          Only available until November 30, 2007
                                                                                                                                                                                                                                        There’s a signed Spice Night Challenge
                                                                                            British economy. This contribution is beginning to be recognised
     nightclubs in to the curry house at 3 or 4 o’clock in the morning,                     and I think that it’s great to see people like myself, people                                           Offer returns January 6, 2008.      Certificate to anyone who can eat a whole              January 6 evenings £19.99,
     yelling F&B, poppadoms on the table, chutneys on the face and                          coming from deprived areas in cities, opening restaurants and                                                                               plateful – without a glass of water! And a        lunchtimes £9.99, children half price.
     using abusive words and there was a lot of trouble. Thankfully                         take-aways and making them into big business ventures. I think              Authentic chefs are turning up the
     that has improved over the years. Now I think that the British                         that the Indian restaurant trade of old has all but gone now,               heat to provide curry connoisseurs                              chance to win a free meal for two at a later       Large parties booked in advance
     palette realises that Indian food isn’t about Chicken Vindaloo,                        people are opening lavish restaurants all around the country                                                                                date. (Hot curry optional!)                           get 10% discount on food.
     Madras or who can eat the hottest curry in the town. It’s all                          and spending huge amounts of money and now you even get                     with some extra spicy dishes every



                                                                                                                                                                                                                                                                                          2                                 1
     about quality fragrance and individual flavours, so we’ve                                                                                                          Monday evening at MYO Restaurant.                               MYO is open 7 days a week. Weekdays and

                                                                                                                                                                                                                                                                                                       for
                                                                                            Michelin and 5-star rated Indian restaurants. For these reasons, I
     created dishes like Chicken Tikka Masala, which has become the                         think that the Indian restaurant industry deserves a big applause           Situated at the Old Fire Station in                             Saturdays -12 noon to 3pm and 5pm to
     nations favourite dish – it’s beaten fish and chips! The food that                     and we should congratulate each other for what we have done
     we serve to the British palette is excellent. As one of six                            and be proud of ourselves.                                                  Hales Street there's no better location                         11.30pm; Sundays - 12 noon to 11.30pm.
                                                                                                                                                                        for these extra fiery dishes!
                                                                                                                                                                                                                                                                                              MEAL DEAL
     handpicked master chefs from the UK, I went to a food fair at the
     5-star Sheritan hotel in Bangladesh for two weeks in 2002. I                        The restaurant trade is known for its long hours and its split shifts,                                                                         Prices: Lunch - Monday to Saturday £6.99;
     devised a menu and we cooked some wonderfully mouth-                                how do you spend your time relaxing? How do you wind down?                     Dare you try the MYO Spice Night Challenge?                     Sunday lunch £9.99; evenings Sunday to
     watering dishes. It was a great concept because we were taking
     UK Bangladeshi food back to                                                                                      I’ll be honest with you Tom; my                   MYO chefs have thrown down the gauntlet to                      Wednesday £12.99; Thursday to Saturday           weekdays 5pm-6.30pm.
     Bangladesh. What was funny was that                                                                              relaxation is going to sound so odd. My           those you think they can eat hot curries, with                  £14.99.
     people thought that it would be the                                                                              relaxation is – I’m a workaholic. I’m a
     same type of food as the Bangladeshi                                                                             24-hour guy. I feel the heat is on me
     food but it was completely different.
     It’s fusion food and we created the
                                                                                                                      100 degrees and there I have the
                                                                                                                      energy. I don’t take any red bull, and I               MYO Restaurant 1st Floor, The Old Fire Station, Hales Street, Coventry CV1 1JA • Telephone 024 7655 3551
     whole menu that we serve in the UK                                                                               don’t take any beer, so the harder I
     especially for the UK citizens. In the                                                                           work, I feel there is a prize there – a
     1990’s, a lot of Pakistani restaurants                                                                           hard days work is how I relax. I come in
     opened – the so-called Balti houses;                                                                             the morning and I’ll be making sure
     initially they started in Ladypoole                                                                              that the staff are there, making sure the
     Road in Birmingham and brought the                                                                               fresh produce is there; the meat, the
     flavours from the Kashmir side of                                                                                chicken, the vegetables; I’m stocking
     Pakistan where they use a lot of garlic,                                                                         up, getting prepared for the evening
     ginger and coriander and create                                                                                  trade, making sure the spice is right,
     very, very strong flavours with a lot of                                                                         making sure I’m giving it a bit of a
     sauce, where you dip in a table size                                                                             taste, talking to the chefs. I’m not a
     naan into the sauce. It was cheap                                                                                guy who goes in F&B’ing in the kitchen;
     and cheerful for the student market                                                                              I’m not like Gordon Ramsey. I take
     and that became very popular. I think                                                                            people and I say to them,‘look you
     that a lot of people were crazy about                                                                            have got to work with passion and
                                                      Rois Ali hard at work in the kitchen                            care and if you don’t do it right in a
     the Balti House in the 90’s. I think that
     the Balti house straight away had its                                                                            year, the doors open’ and if people
     style, had its flare, and now its back to                                                                        want to work with me, they do what
     the authentic, which is where I think it will stay.                                 they’re told and this is what it is. In the evening, I’ve got my suit
                                                                                         on, greeting customers individually, going to the tables, having a
     What would you say to the aspiring chef?                                            personal relationship with the customer one to one and talking
                                                                                         about general things. I want to make sure that my customers are
     I think that nothing is impossible for anybody who has a dream,                     fed well and that they’re happy so that they are going out
     desire or ambition. I say to everybody who wants to achieve in                      saying,‘well done Rois, we’ll be back next week.’ This is what I
     life that they need to work hard and they need to have a vision                     find satisfaction in and a whole days work to me, means that I’ve
     and they should never give up. Once they give up then that’s                        had my relaxation.
     end of their goal and achievement. I believe God has given us
     everything and there is nothing that we’re short of. We have                        What would you like to be doing in 5 years from now?
     been given brains, eyes and hands so as long as we’re in good
     health, we can make it happen. Nobody’s going to bring it to                        As I say I’m a workaholic person, so I would hope to be working
     the table and say look I have the golden spirit for you, I’ve got                   still. My other ambition is to work even more closely with the
     this money for you, go and do it - you have to do it. I come from                   community, to work with the young generation who are starting
     a background where my father used to work in a foundry, he                          off their careers in hospitality. If I’m still here I would like, in another
     worked very hard and my brother and me worked really hard,                          10 or 20 years time, to open an institution, a college of training,
     we didn’t get an inheritance. People see the glamour when they                      where I can train staff in the hospitality industry so that I can
     see me wearing the suit and a tie and having a lavish car and                       leave my expertise and people can follow on. I want to be very
     living in a lavish house - it doesn’t come over night. It’s all hard                close to the community, I want to be in the heart of it and to
     work and some people make it and some people break it and I                         give as much as I can of my time and effort to the community.
     salute the people when they are in a position where they have
     made it.                                                                            I’m currently involved with my local mosque; I’m the general
                                                                                         secretary there. I’m also an executive member of the Muslim
     What do you think about Asian business of today compared to                         resource centre in Coventry. I work a lot with the council and
     when you were growing up?                                                           there are a lot of issues regarding local affairs that I get involved
                                                                                         in which gives me great pleasure. I’m a community man and I
     I think that the way Asian business has grown over the years is                     thank the community and my well wishers who’ve put me into
     phenomenal, especially in the restaurant trade. In the 1960’s                       this position. Although my mother who inspired me is not alive
     there were very few Indian restaurants, in the 1970’s there were a                  anymore, nor my father, I know that they are praying for me and
     handful in each town and in 2007 we have at least 20,000 Indian                     have really well wished me and my brother and that’s why I am
     restaurants here in the UK. I would say that there are more here                    where I am.


16    latest news at www.mindyour-biz.co.uk
             Cover feature - The Entrepreneurs Journey                                                                                                                                                                                        Cover feature
             In association with
             THE SAXON MILL                                                                                                                                                                                their own production they would rent out some of the other
                                                                                                                                                                                                           slots on the same day. I looked at this and thought - hang on
             Coventry Road, Guys Cliffe, Warwick                                                                                                                                                           a minute, you can make a lot more money out of this than
                                                                                                                                                                                                           they’re doing. You get 2 or 3 of these church halls, convert
                                                                                                                                                                                                           them, rent out 9 slots a day and make a load of money to
                                                                                                                                                                                                           fund your own theatre company! So that’s what we did; we


        How Shock Jock Gaunty
                                                                                                                                                                                                           called the company TIC TOC, which stood for ‘Theatre In
                                                                                                                                                                                                           Coventry, Theatre Of Coventry’.
                                                                                                                                                                                                           That’s quite entrepreneurial for a student…
                                                                                                                                                                                                         I always had this business instinct. In the first year of business

        Talked His Way To The Top                                                                                               Born in Radford, Coventry and attending
                                                                                                                                                                                                         we turned over around about £50k but I was really lucky
                                                                                                                                                                                                         because just as we started promoting, the second wave of
                                                                                                                                                                                                                       comedians was came along, so after people
                                                                                                                                                                                                                       like Ade Edmondson and Rick Mail, there were
        A few months ago, I mentioned to a friend that I’d listened to the Nicky Campbell show on Radio 5                                                                                                              people like Jo Brand, Julian Clary, Nick Hancock


                                                                                                                                                                                  “
                                                                                                                                Hill Farm Junior School and later Blue Coat            Interest rates went from
                                                                                                                                Comprehensive, Jon grew up as part of a                                                and Mike Myers coming through and I was
        Live and heard some really heated, phone-in debates live on air. The response I got - ‘you haven’t                                                                             5 to 13%, our gearing           promoting them for the first time. I found them
                                                                                                                                working class family. Interested in finding
        heard anything yet! Try tuning in to Coventry’s own Jon Gaunt for his weekday show on talkSPORT                         out more about his early years, I started              was too high and I              doing little gigs in London and I took them and
        between 10am and 1pm.’ Within minutes of tuning in the next day on 1089/1053 AM, it was obvious                         the interview by asking him about his                  made some elemental             promoted them in Edinburgh. Over the next 10
        my friend was right.                                                                                                    childhood.                                             mistakes. I was 27 years        or 15 years, I ended up becoming the biggest
                                                                                                                                                                                       old, running a company          promoter at the Edinburgh festival.
                                                                                          For those readers who                 I had a fractured childhood. Up to the age
                                                                                                                                of 11, I had a perfectly normal life - my              with a £1.5million                In 1986, I also wrote a play called Hooligans,
                                                                                    haven’t heard his show, Jon                                                                        turnover. By this time, as
                                                                                                                                mum was a housewife and my father a                                                      which won an Edinburgh fringe first – the
                                                                                      Gaunt or ‘Gaunty’ as he’s                                                                        well as running TIC TOC,          festival’s top award. It then transferred to the
                                                                                                                                copper. All of a sudden during Christmas
                                                                                   known to his million listeners,              1973, we woke up one morning and my                    I was also writing films          West End, which won our company more
                                                                                       regularly addresses such                 Mum was dead, she’d died of a brain                    and for TV programs like          credibility and also a £26k grant for the next
                                                                                     controversial issues such as               hemorrhage. My dad tried to look after us              Emmerdale Farm and I’d            play. So then we had the grants coming in and
                                                                                                                                for a year but couldn’t cope. So there was                                               we had the business operation.
                                                                                 immigration and politics using                                                                        bought a beautiful 16th
                                                                                                                                my older brother who was 14, studious and              century country house,            Running alongside the Fringe, we also set up a
                                                                                         his own brand of taboo                 going to Bablake, my younger brother who
                                                                                                                                                                                       which I’d used to secure          cabaret club in Coventry. So we started to bring
                                                                                  smashing and some suggest,                    everyone loved because he was the baby                                                   up comedians like Harry Enfield, Joan Clemens,
                                                                                                                                                                                       the overdraft for the TIC
                                                                                        right wing tendencies in
                                                                                   doing so; and like the 11,000
                                                                                  Coventry fans during a trip to
                                                                                                                                of the family and me, a 13-year-old spotty,
                                                                                                                                adolescent yobbo who’d started to
                                                                                                                                become a bit of a handful. My Dad’s new
                                                                                                                                                                                       TOC. When they called
                                                                                                                                                                                       the administrators in, I
                                                                                                                                                                                                                 “       Julian Clary and Paul Merton; and we’d move
                                                                                                                                                                                                                         from venue to venue doing snooker halls and
                                                                                                                                                                                                                         stuff, taking the money from the door.
                                                                                                                                girlfriend hated us and wanted my Dad all              lost the lot!                     Sometimes we’d make money, sometimes we
                                                                                 Old Trafford recently, his voice               to herself, so my Dad ended up putting me                                                wouldn’t but the person who’d always make
                                                                                             is staunch, loud and               into care.                                                                               money was the bloke who owned the bar, so I
                                                                                      passionate; his opponents                 So you were in a children’s home going off                                               said look this is mad - let’s get our own premises
                                                                                      often ending up silenced,                 the rails, what happened next?                                             cause then we’ll have the bar as well as the door and we’ll
                                                                                               shaken and stirred!                                                                                         make more money. So I tried to buy this pub called ‘The Pit’s
                                                                                                                                Suddenly out of the blue one day, my auntie from Hull came                 Head’ on Far Gosford Street but I got gazumped and it didn’t
                                                                                         Driving his phone-in show with full    to get me and said that if I lived by her rules, I could stay with         happen. Then I saw this massive art deco, run down bingo hall
                                                                                    control over the ejector seat means         her. She ended up putting me on the straight and narrow.                   called ‘The Orchid’ at the bottom of Hillfields, so I said ‘I’m
                                                                                        that ‘Shock Jock’ Gaunty doesn’t        I was such a good arguer she said, that I could be whatever I              going to buy that’, it was £215,000. My wife Lisa said ‘How the
                                                                                     always win over friends and certain        wanted to be, she even said that I could become a barrister.               hell are you going do that?’ I said ‘Watch me!’
                                                                                    Internet forum sites are a testament        She gave me ambition and aspiration as well as the will and
                                                                                       to this. I reckon that Gaunty’s a bit                                                                               I went home and phoned the estate agent who asked me if
                                                                                                                                self-belief to succeed. Losing your mother one year and being              I’d got anyone to fund it. I said ‘yes, I’ve got 2 breweries
                                                                                      like marmite and my estimation on         in a children’s home the next, you have 2 choices, you can
                                                                                   his ally to arch enemy ratio is around                                                                                  interested already’, I was bluffing. The guy came down to
                                                                                                                                go downhill or you can fight. I’ve been a fighter ever since, a            show me around within half an hour. I then called two
                                                                                        50/50. Regardless of whether he’s       chameleon that can fit into my circumstances and can say
                                                                                   loved or hated though, Gaunty gets                                                                                      breweries, got them to compete against each other to fund
                                                                                                                                fuck it - I’m going to make this happen!                                   it, got the enterprise board to give me a grant and a loan
                                                                                      listeners and in commercial radio -
                                                                                                                                Did you go on to take any higher education?                                and we raised the best part of £1million to buy it. We called
                                                                                                        listeners pay wages.
                                                                                                                                                                                                           the club ‘TIC TOC’ and we opened in 1989. It was all bluff, all
                                                                                  And it’s not only on the radio that he        Yes, I went to Birmingham University to study drama and                    front, all about commitment and dedication. We went on to
                                                                                     draws a crowd, he now has a full           theatre but after a while, realised that I wanted to write. I              host loads of big bands from Martha Reeves and the
                                                                                    page, weekly column in The Sun –            lived with a mate who saw himself as a bit of a playwright.                Vandelas to Blur and EMF. It was really, really successful,
                                                                                   the UK’s biggest selling newspaper.          One day when we were together, we saw this competition to                  changing Coventry nightlife by creating a place where you
                                                                                                                                write a play and I said,‘Can I borrow your typewriter – I’m                could go and see bands in a casual, relaxed atmosphere.
                                                                                   Until about 2 weeks ago, this was all I      going to win that competition.’ He said,‘No your not - you’ve
                                                                                      knew about the man, so when the           never written before you twat, you haven’t got a chance.’ I                What happened to the TIC TOC?
                                                                                  opportunity arose to interview him for        said ‘Watch this!’ I knew that I had a story that people would             Interest rates went from 5 to 13%, our gearing was too high
                                                                                  the magazine I thought to myself two          be interested in - about being in care. So I wrote this play that          and I made some elemental mistakes. I was 27 years old,
                                                                                     things 1: What relevance would this        was about 45 minutes long called ‘You’re wondering now’                    running a company with a £1.5million turnover. By this time, as
                                                                                  have to a business publication and 2:         and lo and behold I won it! So then I thought right - I will be a          well as running TIC TOC, I was also writing films and for TV
                                                                                    Am I going to get a grilling from him       writer and director.                                                       programs like Emmerdale Farm and I’d bought a beautiful
                                                                                    over dinner! So arriving at the Saxon
                                                                                                                                So what was your first job and how did it come about?                      16th century country house, which I’d used to secure the
                                                                                          Mill in Warwick for our meeting, I
                                                                                                                                                                                                           overdraft for the TIC TOC. When they called the administrators
                                                                                  didn’t really know what to expect. As         While I was at Uni, a few of us used to go to the Edinburgh                in, I lost the lot!
                                                                                      it happened Jon was not only of a         Festival Fringe and we used to see these students renting out
                                                                                      pleasant and amicable nature, he          a church hall and converting it into a theatre. To subsidise
                                                                                   also had an inspiring and interesting,
                                                                                     entrepreneurial story to tell - a story
                                                                                          that to a great extent, revolved
                                                                                          around his time spent living and
                                                                                   working in the cities of Coventry and                               At The Saxon Mill we know you'll
                                                                                                               Birmingham.
                                                                                                                                THE                    love the open plan, stylish interior,
                                                                                                                                                       featuring open kitchens, stone fired

                                                                                                                               SAXON                   ovens and log burning fires, offset
                                                                                                                                                       by beautifully landscaped decking
                                                                                                                                                       for alfresco dining.

18   latest news at www.mindyour-biz.co.uk                                                                                      MILL                    Telephone: 01926 492255
                                                                                                                                                          www.saxonmill.co.uk
             Cover feature - The Entrepreneurs Journey


                                                                                                                                           •   Property Owners
        How did you get into radio?
        Well the only thing I didn’t lose from the administration
        was my wife Lisa, so we moved to Scotland, to Livingston
        where I’d been offered a short-term contract to promote
        a venue up there.We then came back to Coventry and
        lived in a horrid little house in Coundon. I’d spent five
        miserable months on the dole in Coventry before one
        day going into town to find a job. I’m a great believer
                                                                                                                                           •   Commercial Combined
        that you only ever get a job if you’ve got a job, so take
        any old crappy job. Just get in there and get working
        and work hard. By coincidence,when I was in town I met
        an old pal - a guy called Morris Dee. He was working on
        the local BBC radio station doing an Irish show and he told
                                                                                                                                           •   Marine/Goods In Transit
        me to try and get a job on the radio. Everyone knew me
        in Coventry by that time because when the TIC TOC
        went bust, there was a picture of Banger Walsh on the
        front page of the Evening Telegraph, standing there with
                                                                                                                                           •   Directors & Officers Liability
        cheques that had bounced on him saying,‘I’m gonna kill
        Gaunty!’ So I went to meet the bloke at the BBC and he
        gave me a tape recorder and told me to go to a
        building somewhere and describe it, so that he could
        hear my voice. I took the recorder and went to Coombe
                                                                                                                                           •   Employment Practices Liability
        abbey. I tried to describe it but you know when you hear
        your own voice on tape? It’s awful isn’t it? Well I couldn’t
        get it right and was starting to lose it saying to Lisa ‘I cant
        do it, I cant do it!’ and she said,‘yes you can, you’re an
        actor’. I said ‘no I cant, I cant!’We had a big row and
                                                                                                                                           •   Motor Fleet
        because she’d wound me up so much – 'Puffff!                      say,‘make the tea ‘work experience!’ and some of them
        The dragon was born'. I took the tape to the bloke who
        thought it was brilliant and I started straight away. It was
        a phone-in show and I knew the councilors so I started
                                                                          look at me. They aren’t equal to me. They need to know
                                                                          their place - I’m at the top of my game. They need to
                                                                          shut up,watch, listen, learn and be dedicated like I used
                                                                          to be. Gary Player the golfer says ‘the harder I practice –
                                                                                                                                           •   Professional Indemnity
        beating them up on air. I did it basically cause I wanted
        to get off the dole but six months into it I realised that this   the luckier I get’ and that’s what I truly believe.
        was what I was born to do. I’ve been through so much - I
        can relate to the people.
        To cut a long story short, I ended up moving to Radio
                                                                          What’s the Jon Gaunt brand?
                                                                          I am one of the biggest columnists in the UK, I have
                                                                                                                                           •   Group Travel & Personal Accident
        Luton and being nominated for some awards at radio’s              almost the biggest radio show and I now work on TV. I’m
        equivalent of the Oscars, the Sony Awards. I went on to           doing SKY with Eamon Holmes every Tuesday, I do a lot of
        win three awards on one night,which no one had ever               Richard and Judy and I’m a regular on the Alan
        done before. On the back of that, all the doors opened            Titchmarsh chat show on ITV1 on a Monday afternoon.
        for me, so I moved to BBC London. When I took my job              My brand is I’m Mr. Controversial, Mr.Cowell, relatively
        with The Sun where I’ve got 8 million readers, I moved to         young, slightly right wing,working class, says it how it is.
        talkSPORT because the BBC was unhappy about
        impartiality.
                                                                          There aren’t many people in tele who do it. Most people
                                                                          are very liberal in their outlook. I will go on and say the
                                                                          unsayable and there’s a lot of demand for it.
                                                                                                                                               For All Your Commercial Insurance Needs
        How was the switch from BBC to commercial radio?
        It’s really interesting for me to do commercial radio - I
        was with the BBC for fourteen years. I love doing the
                                                                          What would be your dream job?
                                                                          Well I think I’ve got the dream now but I’d like to be on
                                                                                                                                                       Call HIA International now!
        competitions. I understand that we have to do                     the TV more. There was a time in my life where not being
        commercials as part of the package. I love all that. I love       on the TV was really beating me up. I’m happy now that
        getting the most phone calls or the most goes on a                people know who I am and the business knows who I am
        competition. I want to always do better than the other            and know that I do a good job. I’ve got the book out             Please contact Nick Newbold or Jason Waite – supporters of Jon Gaunt
        presenters. I want to know that 5000 people called for            now so I suppose it's just about pushing the Jon Gaunt
        the comp on my show and only 2000 did when Ian                    brand but not to the point of stupidity,my family is very
                                                                          important to me.
        Wright was on. I’m dead competitive and just trying to                                                                                 HIA International Ltd, 3rd Floor, Coventry Point, Market Way, Coventry, CV1 1EA, England
        be the best.                                                      So you wouldn’t consider becoming Prime Minister?
        In your field, is there anyone in particular that inspires you?   No - all my listeners want me to be but I couldn't afford
        I did some work with Chris Evans who’s got this reputation        the wage bill!
                                                                                                                                                                        T: +44 (0)24 7623 8000
        of being difficult to work with. He’s not difficult to work       What do you think your greatest strengths are?
        with at all. The only people who say that are the
        inadequates who can’t cut the mustard. There are things           Stickablilty, tenacity, honesty, don’t take no for an answer,
                                                                                                                                                                        F: +44 (0)24 7623 8001
                                                                          fight against rejection and just self-belief! You can have
        that annoy Chris at work and rightly so - he’s a
        perfectionist and I like people like that. I met him through      whatever you want, I’m a great believer in that but                                             E: www.hiaint.com
                                                                          you’ve got to have self belief, you’ve got to work out
        Danny Baker on Radio London. I found him completely
        inspirational – he’s a working class bloke who had                what your aspiration is and you’ve got to go for it and                                       ______________________
        nothing and has worked his balls off to get where he is.          that’s really my secret.
        People now resent him. The people that resent him are             As you said Jon, your new book ‘Undaunted’ is out now,
        middle class pricks who have never had to work for                what would be your elevator pitch to those looking to buy                                       Registered in England No. 3295978.
        anything in their life. I call them the Miranda’s and             someone an interesting present this Christmas?
        Jeremy’s of this world. They’ve had it all given to them on
                                                                                                                                                 HIA International Ltd is authorised and regulated by the Financial Services Authority.
        a plate by Daddy and they go to private school (my                It’s rags to riches, riches to rags and back to riches again.
        daughter’s going to private school) and they come out             Or in your language ‘How I made it, how I lost it and how
        and they think that the world owes them a living when it          I made it again!’ It’s effectively about a guy who lost his
        doesn’t. All the greatest artists, all the greatest               mum at eleven, hated his dad for 20 years and then
        businessmen have struggled because to struggle and to             suddenly realised, when he became a man himself, that
        fail is to know what success is.You ask these people what         he had to forgive his dad. By forgiving his dad, he was in
        they want to be and they say a superstar,what they                a position where he could let go of a load of crap that
        don’t realize is that Tina Turner and David Bowie worked          he’d being hanging on to and just say to himself it’s
        their guts out night after night to get where they did. The       about you Jon - just get on with it. By letting go of all this
        Beatles had to go to Hamburg and live in squalor and              negativity and being more positive, it will make you a
        work and work and work at their act. I get these media            better person - a more successful person. It’s very funny
        students coming in for work experience and I say what’s           and also a little tragic.
        your name? And they say ‘Miranda’ or something and I              Jon thanks very much, it was a pleasure to meet you.


20   latest news at www.mindyour-biz.co.uk
    Technology                                                                                                                                                     Sage “How To” - Technology



Nokia N-Series: Rules Your                                                     How to part 3
                                                                                                    How to fight red tape regulation
Senses, Rules the World                                                        Overview
                                                                               Cutting red tape with scissors is no longer enough. In the
                                                                               21st century you need a chainsaw. In the last few months
                                                                                                                                                expertise to cope with the burden of government
                                                                                                                                                regulation and offers a wide range of advice on its web
                                                                                                                                                site. In addition to the DIY 'test' mentioned above this
                                                                                                                                                includes ways in which small businesses can get involved
                                                                               alone there has been the introduction of new laws on age
                                                                                                                                                and influence future regulations.
                                                                               discrimination, new fire regulations, an uplift in the minimum
                                                                               wage and changes in maternity rights. The UK                     www.sbs.gov.uk/sbsgov/action/layer?r.l2=7000013171&r.l1=
                                                                               government's Business Link web site kindly provides a do it      7000000211&r.s=sm&topicId=7000000227)
                                                                               yourself check list for the regulations a typical company is
                                                                                                                                                Other sources of free advice include is4profit.com and the
                                                                               likely to face – but is it enough?
                                                                                                                                                Federation of Small Businesses (FSB). is4profit.com offers up-
                                                                               www.businesslink.gov.uk                                          to-date general advice on a range of subjects including
                                                                                                                                                employment regulation and specific advice on transport
                                                                               What do I need to consider?
                                                                                                                                                and storage regulations
                                                                               Each industry brings its own set of extra regulations, and
“See New, Hear New, Feel New” are                                              small businesses in particular face a disproportionate
                                                                                                                                                www.is4profit.com/busadvice/index.htm
the new attributes that the launch of                                          burden of regulation                                             The FSB also carries regular updates on a wide range of
                                                                                                                                                regulatory issues on its web site.
Nokia N-Series showered us with. It has                                        Added to the UK regulatory burden is the prospect of
                                                                               greater international regulation from Europe and beyond. It      www.fsb.org.uk/policy/main.asp
been a long time now since the                                                 is now estimated that well over the half of the regulations
                                                                                                                                                Checklist
launch of the first N-Series mobile                                            in force within the EU originate from Brussels, rather than
                                                                               national governments. Areas such as common accounting            • Be aware of the general regulations such as working time
handset. However, the N-Series after-                                          and financial reporting standards affect every company             directive and your legal obligations
effect is still very strong in us. We still                                    large and small. Large companies find it easier to absorb
                                                                               the costs, while smaller businesses again face a                 • Be aware of regulations specific to your industrial sector.
can't forget how radically our vision                                          disproportionate burden on their administrative functions.         Finance and health, for example, are covered by a host
towards mobile phones did change                                               Where can I seek advice?                                           of additional regulation
with the N-Series mobile handsets.                                             The UK Department of Trade and Industry promised in its
                                                                               'Business Plan 2006' that it would reduce the burden of
                                                                                                                                                • Use the free advice sites listed above - they will save you
Revolutionary features in the forms of                                         regulation - especially for small businesses. Under the            money on legal fees and tell you where to concentrate
                                                                                                                                                  your attention
better and high resolution cameras,                                            auspices of the Better Regulation Executive, the reduction
                                                                               of red tape is, in theory at least, on the agenda.
dedicated music players, multiple                                              www.sbs.gov.uk/SBS_Gov_files/corporateinfo/SBS_BusinessPl
                                                                                                                                                • Get involved in framing future legislation by registering
                                                                                                                                                  with the DTI Small Business database
connectivity pools, fast web access                                            an.pdf
etc. have changed the way we get                                               The UK Small Business Service - a DTI agency - recognises
                                                                                                                                                “How to” sage guides by Jo Ray, Managing Director,
                                                                               that small businesses do not usually have the specialist
entertained while on the move.                                                                                                                  Sage Small Business Division.



Nokia's N-Series family boasts of a
bunch of highly advanced phones
                                      functionalities. A Carl Zeiss 5
                                      megapixel autofocus camera, a
                                                                               The UK’s most diverse music festival
like Nokia N70, Nokia 72, Nokia
N73, Nokia N76, Nokia N77, Nokia
N80, Nokia N91, Nokia N93 and the
                                      dedicated music player, a visual
                                      radio, an integrated FM radio, a
                                      GPS navigation feature with over
                                                                               lands in Birmingham
Nokia N95.                            500 countries map, a document            Gigbeth 2007, the UK’s most diverse music festival, will
                                      viewer, a complete web browser           launch in Birmingham on November 1st as Digbeth High
The huge success rate of these
                                      etc. make the Nokia N95 a gem of         Street is closed for an extravagant opening ceremony.
multimedia phones fuelled Nokia
                                      a product.                               The festival will run over three days from 1-3 November,
in bringing some more models – all
music editions. Music edition                                                  playing host to hundreds of gigs at more than 20 venues,
mobile phones like Nokia N70                                                   showcasing leading names in indie, jazz, soul and gospel,
                                      The latest version of the Nokia N95,
Music, Nokia N72 Music, Nokia N73                                              hip hop, folk, drum & bass, Bhangra and classical music.
                                      called the Nokia N95 8GB comes
Music, Nokia N81 8GB, Nokia N95                                                Confirmed artists include:
                                      equipped with 8GB phone
8GB can be all purchased at an
                                      memory ensuring enough memory            MR HUDSON AND THE LIBRARY – SOWETO KINCH – BOY KILL
affordable rate now.
                                      room for the user. User can now          BOY – ELLIOT MINOR – NIZLOPI – BLACK STONE CHERRY -
                                      store a loads of tracks, videos, files   DELUKA – FEARGAL SHARKEY - MISTY’S BIG ADVENTURE – LTJ
                                      in the phone without running short                                                                        officially open the festival with a gig in front of an
The recently launched Nokia N95 is                                             BUKEM – HEDUCATION - MR DERRY – SUNSET CINEMA CLUB               expected 5,000 fans.
                                      on memory space. With so much            – THE PRIORY – THE GRAVITY CRISIS – BEARDYMAN – DEX IN
the best manifestation of Nokia's
                                      so on offer, the Nokia N95 should        THE CITY – BREAK THRU and many more…                             Last year, Gigbeth gave early exposure to Birmingham’s
cutting-edge technologies till
                                      be the best bargain in the N-Series                                                                       biggest new band, The Twang, and also featured
date. The handset is a rich                                                    Tickets for Gigbeth cost just £15 for a weekend pass,
                                      lineage.                                                                                                  performances from Wolverhampton’s Ivor Novello winning
storehouse of some solid                                                       offering unlimited access to venues throughout the               singer-songwriter Scott Matthews, Raconteurs, Dirty Pretty
                                                                               weekend, including performances at Birmingham Barfly,            Things and legendary Midlands artist Pato Banton.
                                                                               Custard Factory and Glee Club. Day passes are available
                                                                               for £6.                                                          Clare Edwards, Gigbeth co-ordinator, said:
                                                                               Gigbeth is also partnering with Music Live, the UK’s biggest     “Gigbeth is a celebration of the diversity of the UK music
                                                                               music making show, at the NEC. Visitors can purchase a           industry, and our line up is testament to that. The West
                                                                               joint ticket for both events, which includes a Gigbeth           Midlands is finally being recognised for its music scene, and
                                                                               weekend wristband and Music Live day pass, for just £20.         Gigbeth is a great example of the diversity of that scene.
                                                                                                                                                There is something for everyone to enjoy on the line up, at
                                                                               Gigbeth will launch in spectacular style on 1st November         a price everyone can afford.”
                                                                               with an extravagant opening ceremony on the streets of
                                                                               Digbeth, Birmingham, which will be closed off for one            Visit www.gigbeth.com for details of where to purchase
                                                                               evening only. Headliners Mr Hudson & the Library will            tickets, and for further line up announcements.



                                                                                                                                                                                                                 23
                                                                                                                                                                                                                      Women in business




                                                                                                                                     With Pauline                                                  Women Increasingly
                                                                                                                                                                                                   Attracted to Self
                                                                                                                                     Quirke                                                        Employment
                                                                                                                                     Academies

                                                                                                                                                                                                   Women are actively leaving their jobs and moving
                                                                                                                                                                                                   into self employment according to the latest
                                                                                                                                                                                                   research from the UK enterprise support body
                                                                                                                                                                                                   Prowess. Since 1990 the number of women moving
                                                                                                                                                                                                   from employment to self-employment increased
                                                                                                                                                                                                   from 22.2% of all those moving to 32.6% of all
                                                                                                                                                                                                   moving. Whilst the same figures for men show a drop
                                                                                                                                                                                                   from 77.8% in 1990 to today’s figure of 67.4%.
                                                                                                                                                                                                   ‘State of Women’s Enterprise in the UK’ - a major new
                                                                                                                                                                                                   report out on the 5th November provides a
                                                                                                                                                                                                   comprehensive picture of the rate of business start-
                                                                                                                                                                                                   ups and growth, the sectors from which women are
                                                                                                                                                                                                   leaving employment, and policy recommendations
                                                                                                                                                                                                   on how national and local government can further
                                                                                                                                     One of the best known names in                                support women’s enterprise.
                                                                                                                                     show business is launching a new                              The research shows that:

                                                                                                                                     generation of performing arts schools                         · women are more likely than men to think that
                                                                                                                                                                                                     social, ethical and environmental considerations in
WiRE’s innovative ‘Opening                                                                   ground. They also benefit               and is looking for talented and                                 business are important (59% compared with 48%)
Doors’ programme of business
start up courses, skills workshops
                                                                                             enormously from the opportunity to
                                                                                             network with other women in a
                                                                                                                                     enthusiastic partners to help the                             · women are moving from employment to self-
                                                                                                                                                                                                     employment predominantly from the education,
and one to one mentoring is                                                                  similar position to themselves.’
                                                                                                                            ’        company expand.                                                 healthcare and community work sectors
available, FREE of charge, to all
                                                                                           Two women, who initially saw an                                                                         · women from the black community (particularly
women living in the West
                                                                                           advertisement in their local paper
                                                                                                                                     The Pauline Quirke Academy is the brainchild of Pauline
                                                                                                                                                                                                     African Caribbean) are among the most
Midlands counties of                                                                                                                 Quirke and her husband and manager Steve Sheen.
                                                                                           for a WiRE taster event in Henley in                                                                      entrepreneurial of all groups
Staffordshire, Shropshire, Hereford,
                                                                                           Arden, are neighbours Sandra              Steve explains how PQA is a unique opportunity for the
Worcestershire and Warwickshire,                                                                                                                                                                   According to Erika Watson, Executive Director,
                                                                                           Clough and Jane Poulter. Whilst
who are thinking of starting up
                                                                                           chatting over the garden fence
                                                                                                                                     right people:                                                 Prowess: “These figures are encouraging and we are
their own business or who have                                                                                                                                                                     today calling for a national mentoring network to
                                                                                           they found they were both in the          ‘This is an exciting franchise opportunity for talented and
very recently started and feel                                                                                                                                                                     support women at all stages of business growth. As
                                         Sandra Clough of            Jane Poulter of       process of setting up their own           driven individuals. We’ve created PQA to allow children
they would benefit from some of                                                                                                                                                                    the delivery of business support becomes
                                         www.gardens-4-              www.kenilworthtime    businesses and decided to attend          to get involved with all areas of performing arts from
the business support WiRE has to                                                                                                                                                                   embedded in the Regional Economic Strategies of
                                         living.co.uk                jugglers.co.uk        the ‘taster’ together. Finding that the
offer. The two day business start                                                                                                    dancing and singing to film and television. At its core,      the RDAs, this report provides a timely reminder of
                                                                                           programme covered workshops,
up workshops enable women to                                                                                                         PQA is designed to help children gain confidence and          the importance of training, mentoring, coaching and
                                                                                           support and information in local
focus their business ideas, who their customers will be and                                                                                                                                        networking for driving up the number of female
                                                                    venues and the whole programme was free they booked              have fun and we’re looking for franchisees who
how they can market their business, as well as putting some                                                                                                                                        entrepreneurs”.
                                                                    onto the next workshop and the start up course immediately.      understand this ethos.’
financial plans and structure in place. The skills workshops                                                                                                                                       Dr Rebecca Harding of Delta Economics, author of
cover a broad range of subjects including Confidence                Sandra took time out of employment to look after her family      With a maximum start up fee of £2,500, PQA provides a         the report said: “Research continues to show that
Building, Web site designing, PR and Marketing, Tax matters         and decided that she did not want to return to her previous      realistic opportunity to creative professionals looking to    the attitudes and motivations that drive women’s
and Effective Negotiating, these are provided in each               career in IT. She studied for a HNC in Garden Landscape &                                                                      enterprise are fundamentally different to those that
county.                                                             Design and has now launched her own business, Gardens 4          run and manage their own business, whilst working with
                                                                                                                                     children and young people.                                    drive men. Such differences need to be taken into
                                                                    Living, a bespoke design and planting service. She has                                                                         account in the delivery of business support to
The ‘Opening Doors’ project has been funded by Advantage
                                                                    recently designed a garden which won ‘Best in Show’ at this      Steve adds: ‘Whether you’re an experienced performer, a       women. However, efforts to develop appropriate
West Midlands [AWM] and the European Social Fund [ESF],
                                                                    years Royal Show. Sandra said of the support she has                                                                           policy are currently hindered by inadequacies in the
each county has a dedicated Project Officer who are
                                                                    received from WiRE,‘’ Having done a business module as           school drama teacher or even a writer or trainee actor, if
experienced in providing business support and they are able                                                                          you have experience working with in the arts and a            evidence base. Data-sets based on gender and
                                                                    part of my HNC, I went along to ‘Opening Doors’ thinking                                                                       ethnicity are urgently needed”.
to mentor women as well as organising the various                                                                                    desire to work with children and young people, PQA
                                                                    that I wouldn’t pick up anything new , how wrong I was! I
workshops, which are held throughout the region.                                                                                                                                                   Pam Alexander, co-chair of the Women's Enterprise
                                                                    realised that the business plan I’d written was completely       really could be for you.’
Helen Allen is the ‘Opening Doors’ project officer for              unusable. The workshops helped me to clarify my ideas and I                                                                    Task Force says, "The findings in this new report
Warwickshire, she said,                                                                             ’
                                                                    left with a firm plan of action.’                                PQA offers experienced teaching, business and marketing       reinforce our Task Force objectives and highlight the
                                                                                                                                     support to all franchisees, leaving them free to make their   action still needed to develop the focus of women's
‘’ The women I have met over the last twelve months have            Jane also decided to have a career change and has set up                                                                       entrepreneurship to its full potential. We particularly
been truly inspiring, they have such fantastic and                  a concierge and lifestyle management service, called Time        PQ Academy a success.
                                                                                                                                                                                                   welcome the recommendations for improved cross-
imaginative ideas, but often just need that extra support or                            ’
                                                                    Jugglers. Jane says,’ The WiRE team make you believe in          Steve goes on to say: ‘We are very excited about the          government analysis of gender and ethnicity data,
skills training to enable them to get their business off the                                                                 ’
                                                                    yourself and that you can actually run your own business.’       future of PQ Academies and are delighted to offer             for a seamless offer of appropriate business support
                                                                                                                                     people the opportunity to get involved in performing arts     and for Government backing for a supplier diversity
                                                                                                                                     in an enjoyable and fun environment. Our team is keen to      programme."

                                              Helen Allen
                                                                                                                                     work with enthusiastic and talented franchisees to launch     This report is launched a week ahead of National
                                              WiRE Warwickshire Project Officer                                                      PQ Academies across the UK.’                                  Enterprise Week (12th – 16th November) when,
                                              Opening Doors                                                                                                                                        across the UK, Women’s Enterprise Organisations and
                                                                                                                                          For further information, please call 08456 732022 or     members of Prowess will be offering women further
                                              01952 815475
                                              helen@wireuk.org
                                                                                                                                          visit www.pqacademy.com                                  opportunities to explore self employment.
                                              www.wireuk.org


                                                                                                                                                                                                                    latest news at www.mindyour-biz.co.uk    25
                                                                                                                   Motoring



VISITORS WIN A NEWLY RESTORED
CLASSIC CAR EVERY DAY AT CLASSIC
MOTOR SHOW 2007

Visitors to this year’s Classic Motor Show, held
at Birmingham’s NEC from 9th to 11th
November, will have the chance to drive
away in a newly restored classic car every
day in an amazing free prize draw. Every
visitor will be entered into the competition to
win a starter classic car that has been
constructed throughout the day on the
Wheeler Dealer Live Stage, hosted by TV                               extraordinary and wacky vehicles and hold the Guinness
                                                                      World Record for ‘fastest furniture’ for a driving a sofa at an
motoring experts Mike Brewer and Edd                                  amazing 87mph. Other vehicles in his fleet include a street
China. At the end of each day the                                     legal four-poster bed, a record breaking ‘Hot Desk’ driving
completed car, which will also be taxed,                              office, the V8-powered ‘Robomow’ which is a scaled-up
                                                                      version of a robotic lawnmower, and the eye-popping
MOT’d and insured, will be driven away by its                         ‘Trolleysaurus Rex’, officially the ‘World’s largest motorised
ecstatic new owner.                                                   shopping trolley’ standing at over 3.5m tall!
                                                                      Spanning five halls and half-a-million square feet, the Classic
                                                                      Motor Show is the place for people who are passionate about
                                                                      cars.With over 1,000 rare and retro cars from around the World
                                                                      and every era, and over 300 trade stands offering every
                                                                      conceivable product or service for classic car owners and
                                                                      motoring enthusiasts, it is the UK’s biggest and best classic
                                                                      motoring extravaganza. Other features include a live
                                                                      Restoration Theatre and Dream Rides courtesy of The Sporting
                                                                      Bears Motor Club, who offer visitors ten-mile rides as a
                                                                      passenger in one of more than a hundred ‘dream cars’ in their
                                                                      collection in exchange for a donation to charity. The Classic
                                                                      Motor Show is the only major motoring exhibition to offer this
                                                                      amazing opportunity and Dream Rides raised over £35,000 for
                                                                      children’s charities at the 2006 show.


Mike Brewer and Edd China.


As the show opens each day, presenter Mike will set a
challenge for mechanic Edd and his team – to build a car
before the show closes. At the end of each day, a winner will
be selected and the car, finished or not, will be theirs even if it
means supplying the leftover parts in a carrier bag! Visitors will
be able to watch the car take shape as well as enjoying
classic car displays on this year’s show theme ‘Firsts and Lasts’.
There will also be surprise guests, question and answer sessions
and back by popular demand, some fun classic game shows
based on motoring.
Mike Brewer, presenter of television shows such as Pulling
Power, Deals on Wheels, and Wheeler Dealers, said: “We had a
tremendous response to last year’s live stage and wanted to
do something even more spectacular. The Classic Motor Show
is the only event that will be giving a car away every single
day and these cars will not only be taxed, MOT’d and insured
by Footman James but also valeted by Meguiars. Each will
also have an engraved tag signed by myself and Edd so that
will double their value!”
                                                                      For more information on the UK’s largest classic car
Edd China is best known on television as Mike’s over worked           extravaganza    and    the   latest  updates,    visit
mechanic and has worked with him on Auto Trader and                   www.necclassicmotorshow.com.
Wheeler Dealer. When he’s not in the garage, Edd creates




                                                                                                   latest news at www.mindyour-biz.co.uk   27
   24-7                                                                                                                                                                                                                                                       Charity Ball




                        “Culture: (ART)
                        noun {U} music,
                                                     24-7                                     modern lifestyle


                                                          If you have an event product or service for
                                                          inclusion within the 2-47 of MYB then please
                        art, theatre,                     e-mail editorial@mindyour-biz.co.uk
                        literature, etc”



                                          !    Business lunch directory Coming soon!
                                               Make sure you are listed in our business lunch directory Call us now on: 08709194785



                                                                                                                                              Opera Group Elysium
Lucky number 74 for
Robbie's of Warwick
Smith Street, Warwick, one of the oldest
                                                                                                                                             Ball brings in £70,000
                                                                                                                                             for charity
remaining streets in town, began as an extra-
mural suburb of Warwick, most probably in the
early Middle Ages. Number 74, now home to
                                                                                 New fine and dine menu prepared
Robbie’s Restaurant, is a Grade Two listed
building of early 15th Century, timber-framed
                                                                                    by Darren our new chef                                   The masquerade ball at the city's Ricoh Arena raised a total of £70,000 for
construction. This two-storey house, the lower of                                                                                            NSPCC projects in Coventry.
which is stonework (probably rebuilt in the 18th                                                                                             It was achieved by a variety of auctions and raffles throughout the evening
Century), forms a group with numbers 54 and                                                                                                  with the top attraction being the new Jaguar XF.
76 on the south side of Smith Street. It is one of
the ‘Wealden Houses of Warwickshire’.                                                                                                        Guests were greeted to the event, which was organised by the NSPCC
                                                                                                                                             Coventry business group, by stilt-walkers, and were escorted to their tables
Just 28 years after the Great Fire of London                                                                                                 by "royal footmen", before indulging in a four-course meal.
much of Warwick was destroyed in similar
fashion.
For six hours on September 5th 1694, the fire
raged,
destroying approximately one third of the 600
or so buildings in the town.
Number 74 was one of the lucky buildings that
escaped serious damage. For most of its
existence the building has been used as a
house and shop.
It is now home to Robbie's, a beautiful intimate
restaurant in the heart of Warwick that
specialises in international cuisine of the
highest order.
Robbies makes sure only the best of local
produce is selected which is expertly prepared                    All food is prepared on the premises to order together
for your delectation by their very own master
chef.                                                                          with our selection of fine wines
They are now hosting two more of their                                            Open from 1800 – 2300 tue to Sundays
popular music evenings on the 25th of                                         Lunchtimes – booking only – call 01926 400470
October and the 8th of November. The music
will be provided by local musician Chris                          Available for small businesses or family gatherings for up to 20 people
Matthews and friends. We aim to give the                                            74 smith street, Warwick, cv34 4hu
nights a romantic feel.                                                                    01926 400470
Why not enjoy the Robbie's experience for                                       Live romantic music nights - call in for dates
yourself!                                                                 Our address is: 74 Smith Street, Warwick, CV34 4HU
You can also take a look at their 'menu' and                        Robbie’s is situated at the lower end of Smith Street in the centre of
'wine list' at www.robbiesofwarwick.co.uk                               Warwick, half way between Warwick Castle and St. Johns.
                                                                     The nearest car park is at St. Nicholas Park and there are limited
                                                                                        spaces on Smith Street itself.

                                                                                                                                               Robin Russell, Duncan Riddle, Julie Bouwker, Daisy Inman                     Mike Tickle, Sally Lane, Rich Joinson,
latest news at www.mindyour-biz.co.uk
       Charity Ball                                                                                                                                                                                                                            24-7




                                                                                                                                                                                                          5
     Charity Ball continued

                                                                                                                                Transformed
                                                                                                                                Traditional Public
                                                                                                                                                                                                 Family
                                                                                                                                                                                                         e
                                                                                                                                house wins pub
                                                                                                                                                                                               meals to b
                                                                                                                                                                                                     won!
                                                                                                                                of the year
                                                                     Linda and Gary from Tangerine Films                        Vikki Huscroft took over The Manchester
                                                                                                                                Road Inn on 11th Dec 2006 after working in
                                                                                                                                local pubs for 10 years. Vikki explains “The                     To celebrate the new East Meets
                                                                                                                                pub itself was in a run down state and had                       West promotion you can win one of
                                                                                                                                been shut for 12 weeks, prior to me taking
                                                                                                                                over. I had a battle on my hands! Much                           5 mouth-watering family meals at
                                                                                                                                cleaning and tidying later we opened for                         T.G.I. Friday’s
                                                                                                                                business on 15th Dec to trade for Christmas
      Ian Neale and Kirsty Allsopp from Location, Location                                                                      and get to know the regulars (if they
                                                                                                                                hadn't moved on to somewhere else!) The
                                                                                                                                reception we received was fantastic and it
                                                                                                                                was obvious that a lot of people loved and
                                                                                                                                cared for the pub and they were glad to
                                                                                                                                see it back open.
                                                                                                                                Following the new year Punch Taverns, my brewery,
                                                                                                                                closed us down for a full refurbishment It only took 4
                                                                     Elysium - Amelia, Annalise & Ceri Anne                     weeks during which time they transformed the place-
                                                                                                                                not doing anything structural- just bringing us up to
                                                                                                                                date, brightening us up and replacing all the floors,
                                                                                                                                seats, beer pumps, bar backs and making provisions
                                                                                                                                for my smokers!
                                                                                                                                                                                               America has long been a melting pot of cultures
                                                                                                                                                                                               and cuisines from across the globe. Right now
                                                                                                                                We re-opened on Friday 2nd Feb 2007. The first couple
                                                                                                                                of weeks were crucial as first impressions last - I believe
                                                                                                                                                                                               Asian flavours are the hottest new dining trend in
                                                                                                                                strongly in this and six months later and we've won            America and this has inspired T.G.I. Friday’s to
                                                                                                                                pub of the year.                                               create the new East Meets West promotional menu
                                                                                                                                The competition was actually voted for by the public           - adding exotic Far Eastern-inspired tastes to the
                                                                                                                                instead of a panel of judges which makes it mean all           T.G.I Friday’s menu you know and love.
                                                                                                                                the more to us”.
                                                                                                                                The Inn is now trading as a family friendly, local             The new T.G.I. Friday’s East Meets West menu features
                                                                                                                                traditional pub. offering an extensive snack and main          eight exciting new items and combines exciting Far East-
                                                                                                                                menu - complete with a 'lighter appetites' section for         inspired dishes like Soho Asian Nachos, Imperial Ribs and
                                                                                                                                senior citizens and juniors or for people with small           Dragonfire Chicken with classic Friday’s favourites
                                                                                                                                appetites. Food is served 12-2.30pm and 6-9 pm Mon             including Mac ‘n’ Cheese Bites, Bacon ‘n’ Cheeseburger
      Star cabaret Tony Hadley - Performing with his band            Sandra Owen, Crystal Bates, Paul Curtis & Celine Cassidy   - Fri and 12-9 pm Sat and Sun. The bar is well stocked         and BBQ Chicken Salad.
                                                                                                                                offering a choice of traditional cask ales, the more
                                                                                                                                modern extra cold lagers & smooth flow bitters and a
                                                                                                                                                                                               The new T.G.I. Friday’s East Meets West menu offers 2
                                                                                                                                huge range of soft drinks. The bar is open every day
                                                                                                                                from 12pm until 11pm (Sat & Sun 12am)                          courses for £10.99, all day, every day - choose from an
                                                                                                                                                                                               appetizer and a main, or a main and a dessert – and it’s
                                                                                                                                The pub itself is naturally divided into two areas the         available through till September 10th.
                                                                                                                                main bar area where the many regulars sit, relax and           We are delighted to have teamed up with T.G.I. Friday’s
                                                                                                                                chat or watch live sky sports on our two 37" LCD
                                                                                                                                                                                               to give you and your family the chance to dine out on
                                                                                                                                televisions. The restaurant seats approximetaly 36
                                                                                                                                people and this is where they can hold events for any          the new East Meets West menu by winning a meal at your
                                                                                                                                occasion including christenings, birthday parties and          local Friday’s.
                                                                                                                                of course the unforgettable karaoke nights.                    For your chance to win one of x family meals at your
                                                                                                                                                                                               nearest T.G.I. Friday’s, simply answer the following
                                                                                                                                There is also a sheltered and heated smoking area
                                                                                                                                which is invaluable now that the smoking ban is here.          question:
                                                                                                                                                                                               ‘Which fire-breathing legendary creature has
                                                                                                                                Next week to co-inside with winning the competition            inspired a chargrilled chicken dish on T.G.I.
                                                                                                                                They are running a steak night on Tuesdays and a
                                                                                                                                curry night on Wednesdays to add to the already                Friday’s new ‘East Meets West’ menu?
                                                                                                                                popular Karaoke on Fridays.                                    The East Meets West 2 courses for £10.99, all day, every
                                                                                                                                                                                               day promotion runs until September 10th 2007. For more
                                                                                                                                Vikki finishes with saying “finally I would just like to say
                                                                                                                                that none of this has been done on my own. I have a            information please visit www.tgifridays.co.uk.
                                                                                                                                fantastic team behind me and I really can't take all
                                                                                                                                                                                               For your chance to win send a self addressed envelope
                                                                                                                                the credit for this one. My staff are second to none
                                                                                                                                                                                               with your name, address, answer and contact details to:
                                                                                                                                and my parents have been absolutely brilliant and
      Penny & Ian Neale                       The Team at Touch FM                                                              have kept me sane on many occasions”.                          TGI’s, A.B.C Media Competition office 438 Allesley
                                                                                                                                Manchester Road Inn                                            Old Rd, Chapelfields, Coventry, CV5 8GF
                                                                                                                                62 Manchester rd, Astley, Manchester, M29 7EJ –
                                                                                                                                Contact – 01942 873 803

30   latest news at www.mindyour-biz.co.uk                                                                                                                                                                                latest news at www.mindyour-biz.co.uk   31
             Business Exchange                                                                                                                                                                                                     Business Exchange



                                                                        Don’t turn a blind eye to dirt...                            The independent Service Centre
       2 for 1 menu available                                                                                                                                                                      Why not fill this space and
                                                                                                                                   All makes and models servicing and repair • ABS, airbag,
          all day every day!                                                                                                          engine management checked • Local collection and             tell thousends of readers
                                                                                                                                       delivery service Air conditioning service and repairs
                                                                                                                                       • Courtesy cars by appointment • Latest diagnostic              about your service
                                                                                                                                                 equipment • MOT testing station


                                                                         You can’t afford to run a grubby business
                                                                                                                                              AUDI • BMW • MERCEDES
                                                                                                                                                 • PORSCHE • VW
                                                                                                                                                                                                       call us now on
                                                                       So use Clean-a-Blind’s ultrasonic cleaning service to
                                                                       make your blinds look their absolute best
                                                                                                                                                                                                        0845 12 80 164
                                                                              Tel: 0121 693 0037    Mob: 07837 737717
                                                                                Email: enquiries@clean-a-blind.net
                                                                                   Web: www.clean-a-blind.net Clean - a - Blind




      Mon - Quiz Night                  FUNCTION AREA
      Fri - Live Artists                AVAILABLE FREE OF
      Sat - Golden Oldies Disco         CHARGE FOR WEDDINGS,
      Last Sunday of the month          BIRTHDAYS,
      Jazz Night                        CHRISTENINGS AND ANY           From £8 a week with
      Families welcome                  OTHER CELEBRATION
                                                                       upto 1500 mins with
                The Feathers Farmhouse Kitchen                         FREE broadband and phone                                           2 Newport Road, Holbrooks, Coventry CV6 4BQ

                      118 Beacon Street, Lichfield Staffordshire        www.tiptopphones.co.uk                                                    Tel: 024 7666 2288
                                  T: 01543 263615                                                                                                     www.autohaus.uk.com
                                                                        or call Now on 08709194785
                                                                                                                                                                                                   Are you missing two
                                                                                                                                   Need to maximise Your                                           million potential
                                                                                                                                                                                                   customers?
                                                                                                                                   Website Potential...                                            You can now offer all your
                                                                                                                                                                                                   clients the chance to read.
                                                                                                                                   Do you find your website time-consuming to update, or           We can convert text to:
                                                                                                                                   lacking content which will encourage visitors (clients and      • Braille
                                                                                                                                   potential clients) to stay on or re-visit your website?         • Large print
                                                                                                                                   Why not arrange a free consultation and find                    • Audio cassette and CD
                                                                                                                                   out just how we can help.




                                                                                                                                                                                             lts
                                                                                                                                                                                       us su
                                                                                                                                    www.smartmediacom.co.uk




                                                                                                                                                                                     to r re
                                                                                                                                                                                   lk te
                                                                                                                                              t: 02476 717707                                                      www.brailletranscriptionuk.co.uk




                                                                                                                                                                                 ta ar
                                                                                                                                                                                   m
                                                                                                                                      e: info@smartmediacom.co.uk                                                        Freefone: 0800 0086938




                                                                                                                                                                                 rs
                                                                                                                                                                               fo
                                                                                                                                  Registered for Civil Ceremonies
                                                                                                                                  4 rooms available for hire including
                                                                                                                                  Medieval Undercroft
                                                                                                                                  Parties for 12 - 180
                                                                                                                                  guests catered for
                                                                                                                                  Extensive menus
                                                                                                                                  Professional Staff
                                                                                                                                  Ouddoor photographs in neighbouring
                                                                                                                                  cathedral ruins can be arranged
                                                                                                                                  To arrange an appointment to see a Wedding
                                                                                                                                  Co-ordinator or for a full Wedding Pack
            Include your service in Business exchange, we are currently taking discount bookings for 2008                         call: 02476 83 3328 or
                      Call 0845 1280 164 today and reserve your space                                                             email: mark.twissell@coventry.gov.uk



     latest news at www.mindyour-biz.co.uk                                                                                                                                                                                       latest news at www.mindyour-biz.co.uk
32                                              To book your advertising space on Business Exchange - Call 08709194785              To book your advertising space on Business Exchange - Call 08709194785                                                               33
        Competitions


    WIN WIN WIN WIN WIN WIN WIN WIN WIN                                                                                                                Careers
                                                                                                                                                       in association with
       THEATRE TOKENS LAUNCH
                                                                                                                                                                                                                                               YOUR FIRST CHOICE FOR A CAREERS IN THE MIDLANDS




                                                                                                                                                                                                                                                                                     Want a
       CHRISTMAS GIFT BOX                                                                                                                                   Shoes to fill...                                                                                                         quicker
                                                                                                                                                                                                                                                                                     way to
                                                                      Are you stuck for original Christmas present                                                                                                                                                                  the top?
                                                                      ideas and have friends and loved ones who
                                                                      would enjoy a trip to the theatre? Then why not
                                                                      treat them to Theatre Tokens, the national                                                                                                                        Advertising field sales executive
                                                                      theatre gift voucher product accepted at over                                                                                                                    We are looking for experienced field sales professionals to join our Advertising
                                                                                                                                                                                                                                       sales team based in Coventry
                                                                      235 theatres nationwide.                                                                                                                                         You will represent advertising solutions for our business and lifestyle magazines
                                                                      This Christmas Theatre Tokens have launched a limited edition Christmas gift                                                                                     to local businesses across Coventry and Warwickshire
                                                                      box. Retailing at £55 and £35, this attractively designed box contains either                                                                                    The successful applicant will be responsible for designated geographical
                                                                      £50 or £30 worth of Theatre Tokens, a Christmas card and an                                                                                                      territory, handling and growing regular advertising accounts as well as
                                                                      exclusive Theatre Tokens 2008 diary.                                              Tour Op        Retail Travel      Business Travel        Manager               generating new advertising sales in both run of paper on editorial pages and
                                                                                                                                                                                                                                       within special features and sponsorship opportunities
                                                                      The handy pocket sized diary is ideal for making a note
                                                                      of all those important events and it also contains a                                                                                                             Working on your own and as part of a successful team you will need to be
                                                                      list of the theatres that accept Theatre Tokens so                               ...If you can fit into these roles and many others                              self motivated, target driven, creative and enthusiastic.You will require high
                                                                                                                                                                                                                                       levels of organisational skills accompanied by an out going personality, always
                                                                      you can plan where to go and what to see.                                                    nationwide, visit our website                                       ready to embrace a challenge.
                                                                      Helen Jones, Marketing Manager said “At
                                                                      Christmas we’re all looking for that extra special gift
                                                                                                                                                         www.travelworldselection.co.uk                                                Experience in advertising with excellent track record, coupled with knowledge
                                                                                                                                                                                                                                       of the local market place, would give you a distinctive advantage.Applicants
                                                                      for friends and family and what better present than                                  or call us on 0121 713 5990                                                 also invited from sales professionals in other industries.
                                                                      a night out at the theatre seeing a show of your                                                                    Please Quote MYB
                                                                      choice. There are over 235 theatres in the UK that
                                                                                                                                                                                                                                       Must have use of own car and phone
                                                                      accept Theatre Tokens, including all of London’s                                                                                                                 The successful candidate can expect excellent on target earnings, on going
                                                                      West End so the recipient of your gift will be spoiled                                                                                                           training as well as the opportunity to develop your career within the
                                                                      for choice. They also have no expiry date which                                                                                                                  publishing group
                                                                      means there’s no hurry to use them”                                                                                                                              Please send a complete C.V. with a covering letter to
                   For your chance to win these fantastic             Theatre Tokens are available in £5, £10, £20 and                                                                                                                 A.B.C. Media Group, HR Department,
                   Theatre Tokens send a self addressed               £50 denominations and can be bought online at                                                                                                                    4, James Brindley House,The Canal Basin, Coventry, CV1 4LY
                   envelope with your name, address and               www.theatretokens.com, by telephone by calling                                                                                                                   T: 0845 12 80 163
                   contact details to:                                Tokenline on 0870 164 8800, or in person at
                                                                      participating theatres and a range of retail outlets
                   Theatre Tickets                                    including selected branches of WHSmith,
                   A.B.C Media                                        Waterstone’s, Borders and Books etc.
                   Competition office
                   438 Allesley Old Rd,
                   Chapelfields, Coventry, CV5 8GF
                                                                      A full list of participating theatres can be found at
                                                                      www.theatretokens.com.
                                                                                                                                                                                                     Are you a freelancer?
                                       GOING DUTCH IN BEIJING                                                                                                                                               • Reporters                                         • Designers –
                                                                                                                                                                                                            • Writers                                               (web and magazine)
                                       The International Guide to Doing the Right Thing by Mark McCrum
                                       'Makes travelling a piece of cake'
                                                                                                                                                                                                            • Photographers                                     • Cartoonist
                                       Mark Ellingham, Founder, Rough Guides
                                       A funny and fascinating reminder that the British Way is definitely not the Only Way... this is essentially
                                       the Rough Guide to Not Getting Beaten Up Abroad. Never again will I avoid a German's eye while                                                                            Tel: 0845 12 80 163 - Leave a message with contact
                                       clinking glasses with him ...' Danny Wallace
                                                                                                                                                                                                                  details or visit our website: www.mindyour-biz.co.uk
                                       'A delight to read, and full of funny, helpful and thought-provoking information. Airline staff should hand
                                       a copy out with each boarding-pass they issue; that way we might all understand more about the
                                       places we travel to, and do a little less damage.' John Simpson, BBC World Affairs Editor
                                       Despite the ever-increasing globalisation of our planet, it remains true that local manners and
                                       customs remain deeply rooted. In GOING DUTCH IN BEIJING Mark McCrum presents a lighthearted
                                       and up-to-date look at the fascinating cultural differences of our contemporary world. From the                Web Business Development Manager
   Everything you need                 complex greetings of Africa to the 'upside-down' funeral rites of Japan, through gestures, drinking
   to know for                         toasts, meals, business meetings, dating, even weddings and divorce parties, McCrum finds out how              One of West Midlands leading companies in web development is looking to recruit a Business Development Manager to further its
                                       these things are now done from Paris to Patagonia.                                                             burgeoning growth in this vibrant sector, driving new business generation and ensuring that our key relationships are maintained and
   conducting business
                                                                                                                                                      grown.The target market for this company is, essentially, any company with a website, as their solutions ensure that online portals are bug
                                                                                                                            ive
                                                                                                                  We have f ay!
   abroad, from:
                                                                                                                                                      free, secure, and optimised against any volume of traffic, leaving their clients secure in the knowledge that their e-business is uninterrupted,
   Why you should wear white socks                                                                                                                    and that if it is the problems can rapidly be analysed and resolved. In this role you will be responsible for the entire sales cycle, from initial

                                                                                                                  to give aw
   in Switzerland (Chapter 5) to...
                                                                                                                                                      contact through cold or warm call, establishment and assessment of clients needs, closing the deal and later account management.
   What to drink when you seal the
   deal in Japan (Chapter 6) to...                                                                                                                    In order to succeed in this role you must have a superb, consultative sales technique with a proven track record selling to C-Level decision makers.
   Where to keep your business                                                                                                                        Experience in the Online sector would be of a distinct advantage, but a background in selling software and design solutions would also be a suitable
   cards when you're in China                                                                                                                         starting point.
   (Chapter 10) and...                                                                                                                                This is a senior role with a package to match, a basic salary dependant on experience, with first year OTE of £80-£100k, with uncapped potential for
   much much more!                    To win send a self addressed envelope with your name, address and contact details to:                           more.
                                      Going Dutch In Beijing, A.B.C Media, Competition office                                                         Please call 08709 194785 for more details.
                                      438 Allesley Old Rd, Chapelfields, Coventry, CV5 8GF


latest news at www.mindyour-biz.co.uk

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:92
posted:7/30/2011
language:English
pages:18