A newsletter from the Wisconsin Educational Approval Board Issue 26, Summer 2004
understanding of what this means, one needs
to go back in time about a quarter of a
During the last 20 to 30 years, the types of
postsecondary schools and programs
From the regulated by the EAB have undergone
Executive Secretary significant changes. In the early 1970s, most
if not all schools and programs approved by
the EAB were largely vocational or technical
in objective, like business schools, travel
I am not sure what I was thinking a year agent training, and truck driving schools.
ago when I noted in my newsletter column This “scope of approval” was reflected in the
that odd-numbered summers are particularly decision to administratively attach the EAB to
busy for the EAB. Based on how busy it has the Wisconsin Technical College System
been this summer, I should have said every (then known as the Vocational and Technical
summer is busy for the EAB. Adult Education system).
In addition to July marking the official While the EAB still approves many
start of the school renewal process, a good schools that have a vocational or technical
portion of this summer will be spent preparing objective, the scope of approval has
a 2005-07 biennial budget for submission in expanded to include degree-granting
mid-September. Some of the major budget institutions, certification programs, distance-
initiatives will include requests such as learning programs, and new licensure
creating a student records retention policy for programs for home inspectors, massage
the state and identifying the EAB as a more therapists and teachers.
visible higher education agency. Due to the rapidly changing demands of
Because the budget only includes those
initiatives that have direct fiscal implications, Executive Secretary, continued on page 4
it is only half of the equation. The other half
includes those policy initiatives that are more Here’s What’s Inside
appropriately introduced as separate
legislation. Although much work needs to be School News . . . . . .2
done before the budget will be ready for In the Spotlight . . . . 3
submission, the EAB is already thinking about FYI . . . . . . . . . . . . . 4
developing its legislative agenda. More School News . 5
At its June 2004 meeting, members of the The National Front . 6
board began to consider issues that will frame The State Line . . . . . 6
the legislative agenda by reviewing the EAB’s Board News. . . . . . . 7
“scope of approval.” To gain a better From the Staff . . . . 8
been an exciting time for the school. They
finished a market research survey in the first
School quarter of 2004 and completed a move in the
second quarter. Although the move was
News . . . exhausting, just down the hall, Dawn says
that it was well worth the trouble to get
more space to meet their needs.
University of Phoenix to Action! started its market research with
the help of an outside firm in late 2003.
Expand Brookfield Campus Results of the research gave staff
The University of Phoenix plans to double reassurance that they are training students in
the size of its campus in Brookfield, the right skills for today’s job market. Key
Wisconsin as demand continues to grow for highlights from the research are:
its degree programs. The expansion will - Employers want employees to have
increase the size of the campus from 30,000 proficient computer skills - basic is not
square-feet to about 60,000 square-feet by enough;
September. - Job candidates lack interview skills; and
The Brookfield campus opened in 2001, - Candidates have extremely poor soft
and enrollment has grown significantly since skills (customer service, attitude,
then. The campus is in a former movie attendance, etc.).
theater building and will grow from 17 Ms. Sonnenberg states that staff
classrooms to 34 after the addition is immediately went to work with these
completed. challenges. They created a series of
Students attending the University of Customer Service Training Workshops and
Phoenix can receive a master’s degree in enhanced their Job Search Program to cover
business administration or management and all the phases of the job hunt. In addition,
a bachelor’s degree in business Action’s! business instructors now take the
management, business administration or daily opportunity to be mentors to their
business information technology. students to help them form good habits and
The University of Phoenix offers training understand the value of soft skills in today’s
at more than 110 campus and learning job market.
centers across the country, as well as via the Action! has been operating as an adult
Internet. The university was granted initial career school in the Fox River Valley since
school approval from EAB in September 1986. The school served 170 students in the
2000 and enrolled more than 2400 past year. The EAB granted initial school
Wisconsin residents in its 17 EAB-approved approval to Action! in December 1995.
programs in 2003. (Editor’s note: The exclamation point
For more information about the after the word Action in the school’s name is
University of Phoenix in Brookfield call not a typographical error. Dawn told me
(262) 785-0608 or visit their website at that the mark is the school’s way to let
www.universityofphoenix.com. students know that staff is poised for action
and ready to help them learn.
To find out more about Action!
Action! Reports 2004 Off to Employment and Training and its Computer/
Clerical Training Program, call (920) 730-
a Great Start 9366.
Dawn Sonnenberg, Director of Action!
Employment and Training, Menasha,
Wisconsin reports that the year 2004 has
Bartending Academy, Madison
In the The Bartending Academy, Madison,
Wisconsin, received initial school approval
Spotlight on July 1, 2004. The school will begin
offering its 32-hour Bartending Program in
August. This program meets the
New Schools requirements for individuals to receive a
John Robert Powers, Brookfield bartending license in Wisconsin.
The school’s owner, Joseph Chase,
John Robert Powers, Bloomington, recently moved to Madison from Boise,
Minnesota received initial school approval Idaho where he operated a bartending
on June 14, 2004 for its Brookfield, school. Prior to owning his own bartending
Wisconsin location. The school will offer a school, Mr. Chase has used his background
60-hour Competitive Program and a 300- in bar and restaurant management to work in
hour Elite Program. bartending schools since 1997.
The school is committed to providing Call the school at (608) 277-8477 for
professional training for persons aspiring to further information.
explore or enter a career in film, television,
print or runway modeling. Windemere Institute of Healing
To find out more about John Robert Arts
Powers-Brookfield, call (262) 784-1800 or
visit their corporate website at Windemere Institute of Healing Arts,
johnrobertpowers.net. Decorah, Iowa, received initial school
approval on July 13, 2004. The mission of
Windemere Institute is to provide an
Hondros Academy, Waukesha,
inspiring learning environment, expert
Madison faculty and a curriculum of study that is
Hondros College, Westerville, Ohio, dedicated to the well-being of the body,
received initial school approval on July 1, mind, emotion and spirit.
2004 for its Waukesha and Madison, Windemere’s curriculum includes two
Wisconsin locations. The school will offer 4 tracks of study: “Practitioner of Healing
programs: Life/Accident/Health Insurance Arts” and “Inner Focus.” This
(32 hours), Property and Casualty Insurance comprehensive 691-hour program integrates
(32 hours), Home Inspection (136 hours), both Western and Eastern approaches to
and Mortgage Lending (60 hours). healing.
Founded in 1981 by John G. Hondros, Graduates of Windemere are eligible to sit
Hondros College serves the adult learner for the national Certification Exam for
who desires career specific knowledge, in Therapeutic Massage and Bodywork, as well
the financial services and real estate as licensure in most states.
industries. The college offers occupational Call (563) 382-8495 or visit the school’s
certification and professional licensing and website at www.windemere.org to find out
development through traditional and more about this school and its program.
Further information about the school and
its programs may be obtained by calling
(614) 508-7200 or visiting the website at
Executive Secretary, continued from page 1
employers and employees, life-long learning
has become the norm – not the exception.
Today, as the marketplace for education and
training evolves, the EAB is faced with
regulating new and constantly changing ORACLE OFFER REJECTED: For the
types of schools and programs. This can be
fourth time in less than a year, the board of
explained in large part because in order to
directors of PeopleSoft Inc. rejected the
compete with traditional postsecondary
Oracle Corporation’s takeover bid.
institutions, the proprietary school sector
PeopleSoft, a business-software, is used by
tends to be highly responsive to the demands
more than 700 colleges and universities to
of its customers – working adults and their
manage student records.
This time Oracle valued the company at
While the content, structure, and delivery
about $7.7 billion-a considerable drop from
of programs offered by proprietary schools
has been changing at an accelerating rate, its previous offer of $9.4 billion, which
the statutory and, although to a lesser PeopleSoft directors turned down in
degree, administrative rule provisions February. U.S. regulators have opposed
governing the EAB’s scope of approval have Oracle’s hostile takeover campaign, stating
not changed to meet this reality. that a conglomeration of the two companies
Who would have predicted 25 years ago would hurt competition in the business-
the following: for-profit universities like software market.
University of Phoenix or DeVry University;
distance-learning via the Internet like LOOKING FOR A JOB?: A great place
Capella University and Franklin University; to start is with the U.S. Department of
computer schools for Microsoft and Novell Labor’s Occupational Outlook Handbook
certifications; newly licensed occupations 2003-2004 at http://stats.bls.gov/oco/
like home inspectors and massage therapists; home.htm. There you will find information
degree-completion programs offered to fit on the job duties, working conditions,
the needs of working adults; and the use of training and educational requirements,
industry-recognized certifications to denote earnings and job growth outlook on
special expertise in the marketplace. hundreds of careers.
The EAB’s current statutory definition of
a school includes “private trade, correspond- HIGHER EDUCATION
ence, business and technical schools.” A OPPORTUNITY: Family income
more up-to-date set of school descriptors to continued to drive educational attainment
more adequately cover the scope of EAB’s results in 2002-just as it has every year since
approval would be “technical, career, 1970. The parental education and family
distance-learning, and degree-granting income of a child largely determines
schools.” whether the child will be a college graduate
As the EAB takes steps to realign its
by age 24. For more information go to the
statutory framework with the realities of the
May 2004 edition of Postsecondary
21st century, we welcome your thoughts and
Education OPPORTUNITY at http://
participation in the discussion.
Bodywork, Inc. (MSMB) is proud to be
More School News celebrating 30 years of teaching the art of
The founders of the school, Jim and Marie
Traver, certainly were not aware of what the
future held when they posted flyers on
Bryant & Stratton Plans telephone poles around the Twin Cities 30
New Wisconsin Campus years ago announcing the offering of a
massage training program. The first
Bryant & Stratton, a system of private program, consisting of 8 weeks of
career colleges celebrating its 150th instruction held in their Minneapolis home,
anniversary this year, will open its second has grown today to a 39 semester credit (647
Wisconsin campus this fall. To be operated hour) diploma program housed in a 1200
jointly with the downtown Milwaukee square foot building in Minneapolis.
campus, the new campus will be located in At MSMB, students may attend two or
the western Milwaukee suburb of four days a week, both morning and evening
Wauwatosa. The college system also has programs. Start dates are offered every 7
campuses in New York, Virginia and Ohio. weeks. Students who qualify, receive
Milwaukee West will house Bryant & federal financial aid and the school offers an
Stratton’s Paralegal, Medical Assisting, and installment payment plan.
Bachelor of Business programs, and also The school’s student clinic allows the
plans to offer a registered nursing program public to enjoy massages in a supervised
starting in January 2005, pending state setting where students benefit from
approval. The Professional Skills Center, practicing bodywork methods, and honing
which provides non-credit, customizable business and communication skills.
training will also move to the west campus. MSMB received approval from EAB to
The downtown campus will continue to offer training to Wisconsin residents in
house the Accounting, Information March of 1999. Since that time, ten
Technology, Administrative Assisting and Wisconsin residents have graduated from
Associate of Business programs, along with the school.
the Medical Assisting program. Bryant & The school invites you to find out more
Stratton will also begin to offer a degree in about its program by visiting their website
Medical Administrative Assisting this fall. at www.mplsschoolofmassage.org or by
Bryant & Stratton College currently has calling them at (612) 788-8907.
an enrollment of 600 students, with a
projection of a combined enrollment of the
two campuses this fall of 800 students. The
Professional Skills Center will be training
Congratulations to . . .
over 200 students at the new location.
Rasmussen College - Minnesota
To find out more information about
campuses for satisfying the definition of an
Bryant and Stratton’s Milwaukee campuses,
eligible institution under the Higher
call (414) 276-5200 or visit their corporate
Education Act for federal student aid.
website at www.bryantstratton.edu.
Inacom Information Systems, Madison,
Minneapolis School of which achieved the Cisco Systems Partner
Massage & Bodywork gold certification status for delivering a high
level of support, gaining expertise in three
Celebrates 30 Years specializations and achieving measurable
The Minneapolis School of Massage and
On the National Front The State Line . . .
Changes to the SAT
UW/WTCS Transfer Plan
March 12, 2005 marks the date of the first
administration of the new SAT. The test In December 2003, the University of
will be taken by students graduating in the Wisconsin System (UWS) and the
class of 2006 and beyond. Wisconsin Technical College System
There are 3 sections on the new SAT. (WTCS) proposed a set of new transfer
Each section is scored 200-800. The new initiatives that will improve opportunities
“perfect” score will be 2400 instead of 1600. for WTCS students transferring into UW
The new test is 45 minutes longer than the institutions. The plan, which includes six
current test (3 hours and 45 minutes instead initiatives, will provide students with
of 3 hours). opportunities to transfer more of their credits
The “Verbal” section will be renamed and have them apply towards their
“Critical Reading” because of the increased baccalaureate degree objectives.
focus on reading comprehension. There will In May of this year, a new policy was
be a new “Writing” section and the level of established that enables UW institutions to
the “Math” section will increase. transfer WTCS occupational/technical
The cost of the new test has increased courses on a course-by-course basis. Work
from $28.50 to $38.50-$40.50. continues on a policy change for transfer of
general education core courses, degree
completion agreement format changes,
Final Rules for Collecting credit transfer contracts, liberal arts and
$100 Fee from Foreign associate degree alignment by WTCS and
review by UW faculties and expansion of
Students Published baccalaureate degree holders in Wisconsin.
More comprehensive information about
The U.S. Department of Homeland
this plan may be obtained on the website
Security released final regulations on July 1
for covering a $100 fee it will levy on most
foreign students and scholars tracked by the
Student and Exchange Visitor Information Distance Teaching and
System (SEVIS). The fee goes into effect Learning Conference in
on September 1, 2004.
The fee will be collected by mail or by Madison
credit card via the Internet and students will
have to pay it before they apply for their The 20th Annual Conference on Distance
visas to enter the United States. Teaching and Learning will be held in
The fees will help pay for Sevis’s Madison, Wisconsin August 2-4, 2004 at the
administrative and enforcement costs. Monona Terrace Convention Center. The
conference has added a new leadership
symposium to the agenda this year.
For registration information visit the
conference’s website at www.uwex.edu/
(YA) program in Wisconsin. The YA
program gives thousands of 11th and 12th
grade students the opportunity to work in
Board News one of 22 highly skilled occupations as part
of their high school experience. The Board
At the board meeting on June 10 in also administers the Tech Prep program,
Madison, members discussed the EAB’s which is part of the federal Carl Perkins Act.
scope of school and program approval. The program focuses on developing
Members agreed that the current regulatory seamless transitions for students from K-12
structure and statutory language needs to be schools into the workplace or into higher
updated to match current education and education.
training realities. Mr. Craney has spent most of his
In other action, the board authorized staff professional career involved with issues
to initiate a deliberate and focused course of concerning education and training in the
action using the school approval process to public sector, especially at the post-
include industry-recognized certificate secondary level. He taught and developed
programs where those programs have a science curriculum for the health
demonstrated economic impact. The board occupations, industry and manufacturing,
also approved budget proposal agriculture and police science programs at
recommendations presented by staff. NWTC. He served as the President of the
Proposals include a records retention policy Wisconsin Education Association Council
for postsecondary institutions that close, (WEAC) from 1995-2001. WEAC is a
moving the EAB’s appropriation structure to union/professional advocacy organization
those that pertain to higher education representing 95,000 teachers and educational
agencies, and the hiring of the board’s own support personnel in Wisconsin. In 1994,
part-time legal counsel. President Clinton appointed him to the
The board meets next on September 9. National Skills Standards Board and he has
also served on the National School-to-Work
Board Member Profile Advisory Council of the U.S. Departments
of Education and Labor. He has served as a
Terry Craney was elected Chair of the reviewer for the National Science
Educational Approval Board in March of Foundation, on the founding Board of the
this year. Born in Eau Claire, Mr.Craney Green Bay Children’s Museum and has been
earned a Baccalaureate degree in Education, active in many local, state and national
majoring in Physics with a Minor in Math. political campaigns. Mr. Craney was
He later earned a Masters of Science selected by his peers at NWTC as Educator
Teaching Degree in Physics from UW- of the Year in 1983 and 1988.
Superior. He began his career in education The governor’s appointment to the EAB
as a physics and mathematics instructor at “allows me to address issues in the fast
Northeast Wisconsin Technical College growing, ever expanding arena of private
(NWTC) in Green Bay at the age of 23. He post-secondary education,” states Mr.
recalls that in many of his first classes the Craney. And along the way of life, he has
students were older than he was. learned a couple of valuable lessons – the
Interestingly, a major contributing factor to first, one never knows what work or
his hire at NWTC was his work as an auto educational experience will be useful in your
mechanic in high school and in college. career, and secondly, as one gains more
Currently the Executive Director of the experiences, more options become available.
Governor’s Work-Based Learning Board Mr. Craney is married to Diane and they
(GWBLB), Mr. Craney’s Board administers have two children, Michael 13 and Taylor
the highly successful Youth Apprenticeship 10.
from the staff . . . serves on the audit commitee and Joan
Fitzgerald is a regional vice president and
School Renewals serves on the computer school committee.
School renewal applications for calendar
year 2005 were sent to schools on July 22,
2004. Schools that have not received their Approved Schools Conference
renewal application should call Blanca
James at (608) 266-1996. Remember that
your application and fee must reach EAB by If you haven’t already done so, be sure to
September 1, 2004. mark your calendar now for the EAB
Approved Schools Conference on Thursday,
Staff Attends NASASPS Conference November 18, 2004 in Madison, Wisconsin.
Staff encourages schools to send one or
David Dies, Joan Fitzgerald and Linda
more representatives to this important event.
Heidtman attended the annual conference of
Registration materials and a tentative
the National Association of State
agenda will be sent to approved schools in
Administrators and Supervisors of Private
Schools (NASASPS) in Orlando in late
April. Wisconsin is well represented in this
professional organization and staff play an EAB Staff Sends Congratulations to
important role in its leadership. Jack Takahashi who was recently promoted
David Dies is the parliamentarian and to President of Milwaukee Career College.
Educational Approval Board
30 W. Mifflin Street
P.O. Box 8696
The EAB Quarterly
The EAB Quarterly is published in January, April,
July and October by the Wisconsin Educational Approval
Board to highlight accomplishments of our approved
schools, inform readers of issues in higher education and
provide a source of information linking our readers.
David Dies, Executive Secretary
Joan Fitzgerald, Education Consultant
Linda Heidtman, Education Consultant
Patrick Sweeney, Education Consultant
Blanca James, Program Assistant
Kyra Flores, Program Assistant
We welcome comments, contributions and suggestions for
articles. Contact us at 30 W. Mifflin St., 9th floor, Madison,
WI 53703; Phone: (608) 266-1996.
EAB website: eab.state.wi.us.
EAB e-mail: email@example.com
Editor: Joan Fitzgerald
Phone: (608) 266-3185 Fax: (608) 264-8477
Blanca James, Publisher