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					                                                                                                                Saturday, 30 July 2011 03:16
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                Why Social Games Winning, 3D Games
                Failing ?

                    Why Social Games Winning, 3D Games                            “Right now we’re seeing better growth focusing on
                                 Failing ?                                        a different technology innovation — online and so-
                                                                                  cial,” Riccitiello said. “So our allocation of resources
                                                                                  have been toward the new innovations that are
                                                                                  growing more rapidly.”

                                                                                  This is not good news for the 3D gaming world, which
                                                                                  is reeling from poor sales of the Nintendo 3DS, a
                                                                                  glasses-free 3D handheld gaming device on which
                                                                                  the industry pinned high hopes. In fact, Nintendo
                                                                                  President Satoru Iwata announced he’s cutting his
                                                                                  paycheck in half, taking responsibility for slow sales
                                                                                  of the 3DS that resulted in Nintendo’s first-ever quar-
                                                                                  terly loss. At the same time, Nintendo slashed the
                                                                                  price of the 3DS, from $249 to $169.

                                                                                  The picture isn’t much better for 3D in the movie
                                                                                  world. As a large number of theaters have upgraded
                One of the world’s largest games companies says 3D                to digital projectors capable of displaying 3D mo-
                games are not catching on, and that it is focusing                vies, audiences don’t seem as interested in paying
                on social gaming for big profits.                                 more for 3D, according to analyst Richard Greenfield
                                                                                  of Wall Street’s BTIG. There are complaints of dim
                In a shareholder meeting, Electronic Arts CEO John                screens displaying both 3D and 2D movies. And on
                Riccitiello expressed his disappointment in 3D ga-                the home front, we just reviewed a Sony 3D HDTV.
                ming sales. “Frankly, we have not seen a big uptake               Notwithstanding the paucity of 3D content available,
                for 3D gaming. We haven’t seen a big uptake for 3D                it gave us headaches and seemed a lame gimmick.
                televisions in the home, at least not yet. And we’re
                not here trying to drive the market, we’re here to                It’s starting to look like the entire 3D craze was desi-
                react to what customers are looking for.”                         gned to benefit those who sell electronics and movie
                                                                                  tickets a lot more than those who would view movies
                Instead, Riccitiello is getting the biggest bang for his          and play games using the technology.
                buck by directing his developers to create 3D games
                on a 2D display, which he says “provide the greatest              Other Business News:
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                entertainment experience.” Beyond that, he said
                he’s “seen really high returns” with online and so-
                cial games, with more on the way, such as The Sims
                Social on Facebook.                                               CloudTag: Social , Games , 3D , hp Presario CQ42
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                                                                                                               Saturday, 30 July 2011 03:16
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                Why Social Games Winning, 3D Games Failing ?


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