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Coach Outlet Coupon April 2010
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I wair-concording tousinghow people attempt to find get more traffic from
Google’s +1 icon! the other person’s comments kind of drove home a spot I’ve
come thinking inform just around lingestedly.outlet.



Regarding the +1 icon!2010. member Shatner sow:



Here’s every individunos story to illustringested the uphill conflict
here.3113Coach.



Tonight I was tnosking to a pnos of mine! a pnos who I know visits my site
religiously!outlet. 5 – 10 times every.

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He IM’d me everyd sow!Coach Factory Outlet Coupons. “Hey haudio-videoe you
heard concerning this new +1 thing Google is doing? I heard inform just around
it on the rsoftware pair-conkageroved driving instructoro.Coach. You should
supply that to your site.coupon.”



To which I responded! “I’ve hmarketing the +1 icon on my site for a month
now!april.”



To which he responded!Coupon. “Oh is that whduring this is? I saw it!coupon.
haudio-videoing said that didn’t know what it win terms of.3113Coach.”



Since the guy obviously only recently heard inform just around it on the
rsoftware pair-conkageroved driving instructoro! I haudio-videoe to wonder
if he was confusing it with Google+ which has come the subject of much more
press coverage since its stingestedment.3113coach. To the usunos user of a
niche site!Coach Coupons 2011. who doesn’t follow news inform just around
Google religiously!Coach Factory Outlet Coupons. it’s hardly unlikely that
very good of will guess the +1 icon is directly relingestedd to Google+.2011.
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Sure!Coupon. it’s relingestedd to some extent.2011. There are +1 switches
on posts in Google+.coach. One could hardly fault someone for believeing it’s
like the Fexpertarreveryge “like” icon for Google+. This isn’t the
cautomotive service engineers though.Coach. If you hit a +1 piece of writing
on every itemized piece on the web!paul smith sale.Coach Outlets Coupon. it’s
not going to show up in the strei am (the Google+ News feed if you will).Nike
Factory Outlet. It’s going to show up in some other tstomair-conh on your
Google Profile (every singleone’s rushing to check that out
right?Coach.).Coupon. This could cheveryge!Cheap Coach Purses.
haudio-videoing said that that’s how it works for now.Coupon.



I’ve shown skepticism inform just around just how much the usunos web user
would be compelled to click “+1″ on a piece of writing!Coach Coupons 2011.
even prior to launch of Google+. Google+ hasn’t done much to cheveryge this
other thevery the fair-contion some might be misled into thinking it’s going
to share it to their Google+ files.Coupon.



That’s not to say thover there won’t wescienceegrs in the future.to connect
with users for feedrear again on improving the service everyd discovering
new everyd employful ways to implement it.Nike Factory Outlet.



Of course plenty still don’t even know what Google+ itself is. When I invited
my Fexpertarreveryge friends (meveryy one which tend to be simply people I
know in renos life!Designer Messenger Bags.coupon. tend to be not necessarily
immense followers of the tech everyd marketing industries) if everyyone
winitinos ished or needed a Google+ invite! there might nosso haudio-videoe
come every computer everyimingestedd gif of a tumbleweed spitting out
by.outlets. Then someone finfriend invited! “What’s that?April.”
Eventufriend one person sought fromn invite (not the person that invited what
it was! despite my offer of learn more).Cheap Coach Purses.



There are some possible reasons for the lair-conk of response:

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1.Outlet. The status updingested didn’t make it into everyone’s news feeds
(likely).

2.Nike Factory Outlet. They tend to be on Google+ (Not so much. I
haudio-videoen’t come csoftware pair-conkagerepared of finding meveryy one
them on there.Coach Factory Outlet Coupons.).

3.Coach Outlet Coupon April 2010. They don’t wish to use everyother socinos
network (likely – see obull craptair-conle 1 from).
4.April. They don’t even know whduring this is!Outlets. since a consequence
don’t haudio-videoe much reason to request every event invit.



Things will probull craptomair-conhly cheveryge in that regard.coach. It’s
hmarketing strong buzz i among early marketingopters!2010. everyd Google will
continue to push it wherelike in thetegringested it with various
products.Outlet. The logos will come.Outlets. As the integrs come!Outlet.
it will stscience to make more sense to more people!Cheap Coach Purses. I
think.Coach.



In terms of the +1 icon!Coupon. I think very good more people use Google+!
we might see more people clicking it!Coach Outlets Coupon. haudio-videoing
said that right now!coach. it’s missing that “check this out” feel of the
like icon! simply the fair-contion that nowhole body’s “checking out” your
+1′s.Outlet. That’s my gut feeling! in either cautomotive service
engineers.Coach Factory Outlet Coupons.

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To me! it feels like the +1 icon is likely to only be clicked (for the most
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are trying to gi ame it (see over mentioned WebmasterWorld thremarketing).
That’s hardly representative of people who use Google!Coach Coupons 2011.
which meeverys that it maythis shouldn’t necessarily weardicative of qunosity
results.



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,I was perusingabout how people are trying to get more traffic from Google’s
+1 button, and one person’s comments kind of drove home a point I’ve been
thinking about lately.Regarding the +1 button, member Shatner said:Here’s
a personal anecdote to illustrate the uphill battle here.Tonight I was talking
to a friend of mine, a friend who I know visits my site religiously, 5 – 10
times a day.He IM’d me and said, “Hey have you heard about this new +1 thing
Google is doing? I heard about it on the radio. You should add that to your
site.”To which I responded, “I’ve had the +1 button on my site for a month
now!”To which he responded, “Oh is that what that is? I saw it, but didn’t
know what it was for.”Since the guy apparently only recently heard about it
on the radio, I have to wonder if he was confusing it with Google+ which has
been the subject of much more press coverage since its announcement. To the
average user of a site, who doesn’t follow news about Google religiously,
it’s hardly unlikely that a lot of people will assume the +1 button is directly
related to Google+.Sure, it’s related to some extent. There are +1 buttons
on posts in Google+. One could hardly blame someone for assuming it’s like
the Facebook “like” button for Google+. This isn’t the case though. If you
hit a +1 article on an article on the web, it’s not going to show up in the
stream (the Google+ News feed if you will). It’s going to show up in a separate
tab on your Google Profile (and everyone’s rushing to check that out right?).
This could change, but that’s how it works for now.I’ve shown skepticism about
just how much the average web user would be compelled to click “+1″ on any
given article, even before the launch of Google+. Google+ hasn’t done much
to change this other than the fact some might be misled into thinking it’s
going to share it to their Google+ accounts.That’s not to say that there won’t
be more integrations in the future.to connect with users for feedback on
improving the service and finding new and useful ways to implement it.Of
course plenty still don’t even know what Google+ itself is. When I asked my
Facebook friends (many of which are just people I know in real life, and are
not necessarily big followers of the tech and marketing industries) if anyone
wanted or needed a Google+ invite, there might as well have been an animated
gif of a tumbleweed blowing by. Then someone finally asked, “What’s that?”
Eventually one person asked for an invite (not the person that asked what
it was, despite my offer of an explanation).There are several possible reasons
for the lack of response:1. The status update didn’t make it into everyone’s
news feeds (likely).,2. They are already on Google+ (Not so much. I haven’t
been able to find many of them on there.).,3. They don’t want to bother with
another social network (likely – see obstacle 1 from).,4. They don’t even
know what that is, and therefore don’t have much reason to request an
invitation.Things will probably change in that regard. It’s had strong buzz
among early adopters, and Google will continue to push it and integrate it
with various products. The branding will come. As the integrations come, it
will start to make more sense to more people, I think.In terms of the +1 button,
I think as more people use Google+, we might see more people clicking it,
but right now, it’s missing that “check this out” feel of the like button,
simply because nobody’s “checking out” your +1′s. That’s my gut feeling,
anyway.To me, it feels like the +1 button is likely to only be clicked (for
the most part) by search-savvy people, and those trying to game it (see
aforementioned WebmasterWorld thread). That’s hardly representative of
people who use Google, which means that it maybe it shouldn’t necessarily
be indicative of quality results.Feel free to disagree.,,Google has released
its earnings report for the second quarter.The company posted a record over
$9 billion in revenue for the quarter, up 32% from the same period last year.
Not too shabby. More precisely, revenues were $9.03 billion for the quarter.
Last year, Q2 revenues were $6.82 billion.Google’s own sites generated $6.23
billion, leaving AdSense partner sites generating $2.48 billion. That’s an
increase of 20% from the same period last year. This is very interesting
considering Google’s launch of the Panda update earlier this year, which
affected the search visibility of a whole lot of webpages with AdSense ads
on them. Apparently it didn’t hurt Google’s income too much.Paid clicks on
Google sites and AdSense partner sites increased 18% YoY, and the average
cost-per-click increased about 12%.Interestingly, Google’s employee
headcount increased from 22,316 full-time employees at the end of March to
28,768 at the end of June.Here’s the report in its entirety:MOUNTAIN VIEW,
Calif. – July 14, 2011 – Google Inc. (NASDAQ: GOOG) today announced financial
results for the quarter ended June 30, 2011.“We had a great quarter, with
revenue up 32% year on year for a record breaking over $9 billion of revenue,”
said Larry Page, CEO of Google. “I’m super excited about the amazing response
to Google+ which lets you share just like in real life.”Q2 Financial
SummaryGoogle reported revenues of $9.03 billion for the quarter ended June
30, 2011, an increase of 32% compared to the second quarter of 2010. Google
reports its revenues, consistent with GAAP, on a gross basis without deducting
traffic acquisition costs (TAC). In the second quarter of 2011, TAC totaled
$2.11 billion, or 24% of advertising revenues.Google reports operating
income, operating margin, net income, and earnings per share (EPS) on a GAAP
and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an
alternative non-GAAP measure of liquidity, are described below and are
reconciled to the corresponding GAAP measures in the accompanying financial
tables.,GAAP operating income in the second quarter of 2011 was $2.88 billion,
or 32% of revenues. This compares to GAAP operating income of $2.37 billion,
or 35% of revenues, in the second quarter of 2010. Non-GAAP operating income
in the second quarter of 2011 was $3.32 billion, or 37% of revenues. This
compares to non-GAAP operating income of $2.67 billion, or 39% of revenues,
in the second quarter of 2010.,GAAP net income in the second quarter of 2011
was $2.51 billion, compared to $1.84 billion in the second quarter of 2010.
Non-GAAP net income in the second quarter of 2011 was $2.85 billion, compared
to $2.08 billion in the second quarter of 2010.,GAAP EPS in the second quarter
of 2011 was $7.68 on 326 million diluted shares outstanding, compared to $5.71
in the second quarter of 2010 on 322 million diluted shares outstanding.
Non-GAAP EPS in the second quarter of 2011 was $8.74, compared to $6.45 in
the second quarter of 2010.,Non-GAAP operating income and non-GAAP operating
margin exclude the expenses related to stock-based compensation (SBC).
Non-GAAP net income and non-GAAP EPS exclude the expenses related to SBC and
the related tax benefits. In the second quarter of 2011, the charge related
to SBC was $435 million, compared to $309 million in the second quarter of
2010. The tax benefit related to SBC was $91 million in the second quarter
of 2011 and $70 million in the second quarter of 2010.,Q2 Financial
HighlightsRevenues– Google reported revenues of $9.03 billion in the second
quarter of 2011, representing a 32% increase over second quarter 2010 revenues
of $6.82 billion. Google reports its revenues, consistent with GAAP, on a
gross basis without deducting TAC.Google Sites Revenues– Google-owned sites
generated revenues of $6.23 billion, or 69% of total revenues, in the second
quarter of 2011. This represents a 39% increase over second quarter 2010
revenues of $4.50 billion.Google Network Revenues– Google’s partner sites
generated revenues, through AdSense programs, of $2.48 billion, or 28% of
total revenues, in the second quarter of 2011. This represents a 20% increase
from second quarter 2010 network revenues of $2.06 billion.International
Revenues– Revenues from outside of the United States totaled $4.87 billion,
representing 54% of total revenues in the second quarter of 2011, compared
to 53% in the first quarter of 2011 and 52% in the second quarter of 2010.
Excluding gains related to our foreign exchange risk management program, had
foreign exchange rates remained constant from the first quarter of 2011
through the second quarter of 2011, our revenues in the second quarter of
2011 would have been $167 million lower. Excluding gains related to our
foreign exchange risk management program, had foreign exchange rates remained
constant from the second quarter of 2010 through the second quarter of 2011,
our revenues in the second quarter of 2011 would have been $417 million
lower.,Revenues from the United Kingdom totaled $976 million, representing
11% of revenues in the second quarter of 2011, compared to 11% in the second
quarter of 2010.,In the second quarter of 2011, we recognized a benefit of
$4 million to revenues through our foreign exchange risk management program,
compared to $79 million in the second quarter of 2010.,A reconciliation of
our non-GAAP international revenues excluding the impact of foreign exchange
and hedging to GAAP international revenues is included in the accompanying
financial tables.Paid Clicks– Aggregate paid clicks, which include clicks
related to ads served on Google sites and the sites of our AdSense partners,
increased approximately 18% over the second quarter of 2010 and decreased
approximately 2% over the first quarter of 2011.Cost-Per-Click– Average
cost-per-click, which includes clicks related to ads served on Google sites
and the sites of our AdSense partners, increased approximately 12% over the
second quarter of 2010 and increased approximately 6% over the first quarter
of 2011.TAC– Traffic Acquisition Costs, the portion of revenues shared with
Google’s partners, increased to $2.11 billion in the second quarter of 2011,
compared to TAC of $1.73 billion in the second quarter of 2010. TAC as a
percentage of advertising revenues was 24% in the second quarter of 2011,
compared to 26% in the second quarter of 2010.The majority of TAC is related
to amounts ultimately paid to our AdSense partners, which totaled $1.75
billion in the second quarter of 2011. TAC also includes amounts ultimately
paid to certain distribution partners and others who direct traffic to our
website, which totaled $355 million in the second quarter of 2011.Other Cost
of Revenues– Other cost of revenues, which is comprised primarily of data
center operational expenses, amortization of intangible assets, content
acquisition costs as well as credit card processing charges, increased to
$1.06 billion, or 12% of revenues, in the second quarter of 2011, compared
to $735 million, or 11% of revenues, in the second quarter of 2010.Operating
Expenses– Operating expenses, other than cost of revenues, were $2.97 billion
in the second quarter of 2011, or 33% of revenues, compared to $1.99 billion
in the second quarter of 2010, or 29% of revenues.SBC– In the second quarter
of 2011, the total charge related to SBC was $435 million, compared to $309
million in the second quarter of 2010.We currently estimate SBC charges for
grants to employees prior to July 1, 2011 to be approximately $1.9 billion
for 2011. This estimate does not include expenses to be recognized related
to employee stock awards that are granted after June 30, 2011 or non-employee
stock awards that have been or may be granted.Operating Income– GAAP operating
income in the second quarter of 2011 was $2.88 billion, or 32% of revenues.
This compares to GAAP operating income of $2.37 billion, or 35% of revenues,
in the second quarter of 2010. Non-GAAP operating income in the second quarter
of 2011 was $3.32 billion, or 37% of revenues. This compares to non-GAAP
operating income of $2.67 billion, or 39% of revenues, in the second quarter
of 2010.Interest and Other Income, Net– Interest and other income, net
increased to $204 million in the second quarter of 2011, compared to $69
million in the second quarter of 2010.Income Taxes– Our effective tax rate
was 19% for the second quarter of 2011.Net Income– GAAP net income in the
second quarter of 2011 was $2.51 billion, compared to $1.84 billion in the
second quarter of 2010. Non-GAAP net income was $2.85 billion in the second
quarter of 2011, compared to $2.08 billion in the second quarter of 2010.
GAAP EPS in the second quarter of 2011 was $7.68 on 326 million diluted shares
outstanding, compared to $5.71 in the second quarter of 2010 on 322 million
diluted shares outstanding. Non-GAAP EPS in the second quarter of 2011 was
$8.74, compared to $6.45 in the second quarter of 2010.Cash Flow and Capital
Expenditures– Net cash provided by operating activities in the second quarter
of 2011 totaled $3.52 billion, compared to $2.09 billion in the second quarter
of 2010. In the second quarter of 2011, capital expenditures were $917
million, the majority of which was related to land and building purchases,
and IT infrastructure investments, including data centers, servers, and
networking equipment. Free cash flow, an alternative non-GAAP measure of
liquidity, is defined as net cash provided by operating activities less
capital expenditures. In the second quarter of 2011, free cash flow was $2.60
billion.We expect to continue to make significant capital expenditures.A
reconciliation of free cash flow to net cash provided by operating activities,
the GAAP measure of liquidity, is included in the accompanying financial
tables.Cash– As of June 30, 2011, cash, cash equivalents, and marketable
securities were $39.1 billion.Headcount– On a worldwide basis, Google
employed 28,768 full-time employees as of June 30, 2011, up from 26,316
full-time employees as of March 31, 2011. Net headcount growth (excluding
approximately 450 employees hired as part of the acquisition of ITA Software)
was similar to the first quarter of 2011.WEBCAST AND CONFERENCE CALL
INFORMATIONA live audio webcast of Google’s second quarter 2011 earnings
release call will be available at. The call begins today at 1:30 PM (PT) /
4:30 PM (ET). This press release, the financial tables, as well as other
supplemental information including the reconciliations of certain non-GAAP
measures to their nearest comparable GAAP measures, are also available on
that site.FORWARD-LOOKING STATEMENTSThis press release contains
forward-looking statements that involve risks and uncertainties. These
statements include statements regarding our plans to invest in our products
and other new opportunities, our expected stock-based compensation charges,
and our plans to make significant capital expenditures. Actual results may
differ materially from the results predicted, and reported results should
not be considered as an indication of future performance. The potential risks
and uncertainties that could cause actual results to differ from the results
predicted include, among others, unforeseen changes in our hiring patterns
and our need to expend capital to accommodate the growth of the business,
as well as those risks and uncertainties included under the captions “Risk
Factors” and “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” in our Annual Report on Form 10-K for the year
ended December 31, 2010, which is on file with the SEC and is available on
our investor relations website at investor.google.com and on the SEC website
at v. Additional information will also be set forth in our Quarterly Report
on Form 10-Q for the quarter ended June 30, 2011. All information provided
in this release and in the attachments is as of July 14, 2011, and Google
undertakes no duty to update this information unless required by law.ABOUT
NON-GAAP FINANCIAL MEASURESTo supplement our consolidated financial
statements, which statements are prepared and presented in accordance with
GAAP, we use the following non-GAAP financial measures: non-GAAP operating
income, non-GAAP operating margin, non-GAAP net income, non-GAAP EPS, free
cash flow, and non-GAAP international revenues. The presentation of this
financial information is not intended to be considered in isolation or as
a substitute for, or superior to, the financial information prepared and
presented in accordance with GAAP. For more information on these non-GAAP
financial measures, please see the tables captioned “Reconciliations of
non-GAAP results of operations measures to the nearest comparable GAAP
measures,” “Reconciliation from net cash provided by operating activities
to free cash flow,” and “Reconciliation from GAAP international revenues to
non-GAAP international revenues” included in the accompanying financial
tables.We use these non-GAAP financial measures for financial and operational
decision making and as a means to evaluate period-to-period comparisons. Our
management believes that these non-GAAP financial measures provide
meaningful supplemental information regarding our performance and liquidity
by excluding certain expenses and expenditures that may not be indicative
of our “recurring core business operating results,” meaning our operating
performance excluding not only non-cash charges, such as stock-based
compensation, but also discrete cash charges that are infrequent in nature.
We believe that both management and investors benefit from referring to these
non-GAAP financial measures in assessing our performance and when planning,
forecasting, and analyzing future periods. These non-GAAP financial measures
also facilitate management’s internal comparisons to our historical
performance and liquidity as well as comparisons to our competitors’
operating results. We believe these non-GAAP financial measures are useful
to investors both because (1) they allow for greater transparency with respect
to key metrics used by management in its financial and operational decision
making and (2) they are used by our institutional investors and the analyst
community to help them analyze the health of our business.Non-GAAP operating
income and operating margin. We define non-GAAP operating income as operating
income plus stock-based compensation. Non-GAAP operating margin is defined
as non-GAAP operating income divided by revenues. Google considers these
non-GAAP financial measures to be useful metrics for management and investors
because they exclude the effect of stock-based compensation so that Google’s
management and investors can compare Google’s recurring core business
operating results over multiple periods. Because of varying available
valuation methodologies, subjective assumptions and the variety of award
types that companies can use under FASB ASC Topic 718, Google’s management
believes that providing a non-GAAP financial measure that excludes
stock-based compensation allows investors to make meaningful comparisons
between Google’s recurring core business operating results and those of other
companies, as well as providing Google’s management with an important tool
for financial and operational decision making and for evaluating Google’s
own recurring core business operating results over different periods of time.
There are a number of limitations related to the use of non-GAAP operating
income versus operating income calculated in accordance with GAAP. First,
non-GAAP operating income excludes some costs, namely, stock-based
compensation, that are recurring. Stock-based compensation has been and will
continue to be for the foreseeable future a significant recurring expense
in Google’s business. Second, stock-based compensation is an important part
of our employees’ compensation and impacts their performance. Third, the
components of the costs that we exclude in our calculation of non-GAAP
operating income may differ from the components that our peer companies
exclude when they report their results of operations. Management compensates
for these limitations by providing specific information regarding the GAAP
amounts excluded from non-GAAP operating income and evaluating non-GAAP
operating income together with operating income calculated in accordance with
GAAP.Non-GAAP net income and EPS. We define non-GAAP net income as net income
plus stock-based compensation less the related tax effects. We define
non-GAAP EPS as non-GAAP net income divided by the weighted average
outstanding shares, on a fully-diluted basis. We consider these non-GAAP
financial measures to be useful metrics for management and investors for the
same reasons that Google uses non-GAAP operating income and non-GAAP
operating margin. However, in order to provide a complete picture of our
recurring core business operating results, we exclude from non-GAAP net
income and non-GAAP EPS the tax effects associated with stock-based
compensation. Without excluding these tax effects, investors would only see
the gross effect that excluding these expenses had on our operating results.
The same limitations described above regarding Google’s use of non-GAAP
operating income and non-GAAP operating margin apply to our use of non-GAAP
net income and non-GAAP EPS. Management compensates for these limitations
by providing specific information regarding the GAAP amounts excluded from
non-GAAP net income and non-GAAP EPS and evaluating non-GAAP net income and
non-GAAP EPS together with net income and EPS calculated in accordance with
GAAP.Free cash flow. We define free cash flow as net cash provided by operating
activities minus capital expenditures. We consider free cash flow to be a
liquidity measure that provides useful information to management and
investors about the amount of cash generated by the business that, after the
acquisition of property and equipment, including information technology
infrastructure and land and buildings, can be used for strategic
opportunities, including investing in our business, making strategic
acquisitions, and strengthening the balance sheet. Analysis of free cash flow
also facilitates management’s comparisons of our operating results to
competitors’ operating results. A limitation of using free cash flow versus
the GAAP measure of net cash provided by operating activities as a means for
evaluating Google is that free cash flow does not represent the total increase
or decrease in the cash balance from operations for the period because it
excludes cash used for capital expenditures during the period. Our management
compensates for this limitation by providing information about our capital
expenditures on the face of the statement of cash flows and under the caption
“Management’s Discussion and Analysis of Financial Condition and Results of
Operations” in our Quarterly Report on Form 10-Q and Annual Report on Form
10-K. Google has computed free cash flow using the same consistent method
from quarter to quarter and year to year.Non-GAAP International Revenues.
We define non-GAAP international revenues as international revenues
excluding the impact of foreign exchange and hedging. Non-GAAP international
revenues are calculated by translating current quarter revenues using prior
quarter and prior year exchange rates, as well as excluding any hedging gains
realized in the current quarter. We consider non-GAAP international revenues
as a useful metric as it facilitates management’s internal comparison to our
historical performance.The accompanying tables have more details on the GAAP
financial measures that are most directly comparable to non-GAAP financial
measures and the related reconciliations between these financial
measures.Contact:,Willa Lo,Investor Relations,+1-650-214-3381Google
Inc.,CONSOLIDATED BALANCE SHEETS,(In millions)As of,December 312010*,As
of,June 302011(unaudited)AssetsCurrent assets:Cash and cash
equivalents,$13,630,$10,320Marketable securities,21,345,28,798Accounts
receivable, net of allowance,4,252,4,476Receivable under reverse repurchase
agreements,750,1,020Deferred income taxes, net,259,153Income taxes
receivable, net,-,347Prepaid revenue share, expenses and other
assets,1,326,1,328Total current assets,41,562,46,442Prepaid revenue share,
expenses and other assets, non-current,442,465Deferred income taxes, net,
non-current,265,-Non-marketable equity securities,523,893Property and
equipment, net,7,759,9,003Intangible assets,
net,1,044,1,381Goodwill,6,256,6,677Total
assets,$57,851,$64,861Liabilities and Stockholders’ EquityCurrent
liabilities:Accounts payable,$483,$567Short-term debt,3,465,1,217Accrued
compensation and benefits,1,410,1,180Accrued expenses and other current
liabilities,961,1,493Accrued revenue share,885,916Securities lending
payable,2,361,1,936Deferred revenue,394,489Income taxes payable,
net,37,-Total current liabilities,9,996,7,798Long-term
debt,-,2,985Deferred revenue, non-current,35,28Income taxes payable,
non-current,1,200,1,469Deferred income taxes, net, non-current,-,129Other
long-term liabilities,379,461Stockholders’ equity:Common stock and
additional paid-in capital,18,235,19,216Accumulated other comprehensive
income,138,603Retained earnings,27,868,32,172Total stockholders’
equity,46,241,51,991Total liabilities and stockholders’
equity,$57,851,$64,861,* Derived from audited financial statements.,Google
Inc.,CONSOLIDATED STATEMENTS OF INCOME,(In millions, except share amounts
which are reflected in thousands and per share amounts)Three Months
Ended,June 30Six Months Ended,June
302010,2011,2010,2011,(unaudited)Revenues,$6,820,$9,026,$13,595,$17,602C
osts and expenses:Cost of revenues (including stock-based compensation
expense of $8, $51, $14, $100),2,467,3,172,4,919,6,107Research and
development (including stock-based compensation expense of $202, $247, $393,
$484),898,1,234,1,716,2,456Sales and marketing (including stock-based
compensation expense of $56, $74, $110, $152),629,1,091,1,236,2,117General
and administrative (including stock-based compensation expense of $43, $63,
$83, $130),461,648,871,1,244Charge related to potential resolution of
Department of Justice investigation,-,-,-,500Total costs and
expenses,4,455,6,145,8,742,12,424Income from
operations,2,365,2,881,4,853,5,178Interest and other income,
net,69,204,87,300Income before income
taxes,2,434,3,085,4,940,5,478Provision for income
taxes,594,580,1,145,1,174Net income,$1,840,$2,505,$3,795,$4,304Net income
per share – basic,$5.78,$7.77,$11.93,$13.37Net income per share –
diluted,$5.71,$7.68,$11.77,$13.19Shares used in per share calculation –
basic,318,350,322,228,318,123,321,878Shares used in per share calculation
– diluted,322,486,326,036,322,547,326,209Google Inc.,CONSOLIDATED
STATEMENTS OF CASH FLOWS,(In millions)Three Months Ended,June 30Six Months
Ended,June 302010,2011,2010,2011,(unaudited)Operating activitiesNet
income,$1,840,$2,505,$3,795,$4,304Adjustments:Depreciation and
amortization of property and equipment,266,347,530,648Amortization of
intangible and other assets,76,108,143,208Stock-based compensation
expense,309,435,600,866Excess tax benefits from stock-based award
activities,(19),(9),(31),(33)Deferred income
taxes,9,175,(4),464Other,-,19,2,55Changes in assets and liabilities, net of
effects of acquisitions:Accounts receivable,(243),(205),(197),(24)Income
taxes, net,(545),(171),(164),(98)Prepaid revenue share, expenses and other
assets,(34),(70),(191),(148)Accounts payable,79,50,199,77Accrued expenses
and other liabilities,319,260,(75),297Accrued revenue
share,11,39,34,6Deferred revenue,17,36,28,69Net cash provided by operating
activities,2,085,3,519,4,669,6,691Investing activitiesPurchases of
property and equipment,(476),(917),(715),(1,807)Purchases of marketable
securities,(12,934),(13,364),(25,421),(20,955)Maturities and sales of
marketable securities,11,135,8,982,20,630,13,627Investments in
non-marketable equity securities,(227),(212),(230),(343)Cash collateral
received (returned) related to securities
lending,2,870,57,2,870,(424)Investments in reverse repurchase
agreements,-,(445),-,(270)Acquisitions, net of cash acquired, and purchases
of intangible and other assets,(229),(715),(419),(863)Net cash provided by
(used in) investing activities,139,(6,614),(3,285),(11,035)Financing
activitiesNet proceeds (payments) related to stock-based award
activities,39,(28),1,88Excess tax benefits from stock-based award
activities,19,9,31,33Repurchase of common stock in connection with
acquisitions,(704),-,(801),-Proceeds from issuance of debt, net of
costs,-,5,846,-,8,030Repayments of debt,-,(4,869),-,(7,304)Net cash
provided by (used in) financing activities,(646),958,(769),847Effect of
exchange rate changes on cash and cash equivalents,(57),42,(100),187Net
increase (decrease) in cash and cash
equivalents,1,521,(2,095),515,(3,310)Cash and cash equivalents at beginning
of period,9,192,12,415,10,198,13,630Cash and cash equivalents at end of
period,$10,713,$10,320,$10,713,$10,320Reconciliations of non-GAAP results
of operations measures to the nearest comparable GAAP measuresThe following
table presents certain non-GAAP results before certain material items (in
millions, except share amounts which are reflected in thousands and per share
amounts, unaudited):Three Months Ended June 30, 2010,Three Months Ended June
30,
2011,GAAP Actual,Operating,Margin (a),AdjustmentsNon-GAAP,Results,Non-GA
AP,Operating,Margin (b),GAAP Actual,Operating,Margin (a),AdjustmentsNon-
GAAP,Results,Non-GAAP,Operating,Margin (b),$309,(c),$435,(d)Income from
operations,$2,365,34.7%,$309$2,674,39.2%,$2,881,31.9%,$435$3,316,36.7%,$
309,(c),$435,(d),(70),(e),(91),(e)Net
income,$1,840$239$2,079$2,505$344$2,849,Net income per share –
diluted,$5.71$6.45$7.68$8.74,Shares used in per share calculation –
diluted,322,486322,486326,036326,036,(a) Operating margin is defined as
income from operations divided by revenues.(b) Non-GAAP operating margin is
defined as non-GAAP income from operations divided by revenues.(c) To
eliminate $309 million of stock-based compensation expense recorded in the
second quarter of 2010.(d) To eliminate $435 million of stock-based
compensation expense recorded in the second quarter of 2011.(e) To eliminate
income tax effects related to expenses noted in (c) and (d).Reconciliation
from net cash provided by operating activities to free cash flow (in millions,
unaudited):Three Months Ended,June 30, 2011Net cash provided by operating
activities,$3,519Less purchases of property and equipment,(917)Free cash
flow,$2,602Net cash used in investing activities*,$(6,614)Net cash provided
by financing activities,$958,* Includes purchases of property and
equipment.,Reconciliation from GAAP international revenues to non-GAAP
international revenues (in millions, unaudited):Three Months Ended,June
302011,Three Months Ended,June 302011,(using Q2’10′s FX rates),(using
Q1’11′s FX rates)United Kingdom revenues (GAAP),$976,$976Exclude foreign
exchange impact on Q2’11 revenues using Q2’10 rates,(81),-Exclude foreign
exchange impact on Q2’11 revenues using Q1’11 rates,-,(29)Exclude hedging
gains recognized in Q2’11,-,-United Kingdom revenues excluding foreign
exchange and hedging impact (Non-GAAP),$895,$947Rest of the world revenues
(GAAP),$3,895,$3,895Exclude foreign exchange impact on Q2’11 revenues using
Q2’10 rates,(336),-Exclude foreign exchange impact on Q2’11 revenues using
Q1’11 rates,-,(138)Exclude hedging gains recognized in Q2’11,(4),(4)Rest of
the world revenues excluding foreign exchange and hedging impact
(Non-GAAP),$3,555,$3,753The following table presents our revenues by revenue
source (in millions, unaudited):Three Months Ended,June 30Six Months
Ended,June 302010,2011,2010,2011Advertising revenues:Google
websites,$4,499,$6,232,$8,938,$12,111Google Network Members’
websites,2,063,2,484,4,099,4,911Total advertising
revenues,6,562,8,716,13,037,17,022Other
revenues,258,310,558,580Revenues,$6,820,$9,026,$13,595,$17,602The
following table presents our revenues, by revenue source, as a percentage
of total revenues (unaudited):Three Months Ended,June 30Six Months
Ended,June 302010,2011,2010,2011Advertising revenues:Google
websites,66%,69%,66%,69%Google Network Members’
websites,30%,28%,30%,28%Total advertising revenues,96%,97%,96%,97%Other
revenues,4%,3%,4%,3%Revenues,100%,100%,100%,100%,A conference call is
scheduled for 4:30 Eastern. A webcast will take place.,,With its wide array
of apparels and accessories for men and women, and with the addition of its
new product lines for kids; Cole Haan can be considered as one of the most
progressive brands in the fashion industry. Its stores and outlet stores in
various locations around the world are chosen by many shoppers because of
the wide selection of available products that they can choose from. These
add up to the popularity of the brand due to the commendable quality and chic
designs of their products that match the demands and needs of modern
lifestyle.The company offers items like different types of shoes, men's and
women's outwear, handbags, wallets, belts, eyewear, cold weather
accessories, briefcases, leather goods, coats, suits, and many more. These
items are manufactured using advance technology to ensure comfort,
convenience and performance. They can be bought from Cole Haan stores,
specialty stores, department stores, factory outlets or through the company's
online shop.Company HistoryTrafton Cole and Eddie Haan established the
company in 1928 as a men's footwear brand, before it ventured into offering
women's and children's products, as well. The company was sold in 1975 to
a group of partners spearheaded by George Denney. They managed the company
well and became very successful in making the brand one of the most recognized
footwear brands. By 1982, the company launched a retail division composed
of 42 stores across the globe and gained annual sales of approximately $70
million by 1996. Nike acquired the company in 1988 for $80 million for the
sports giant to expand beyond the athletic shoes business.Reasons to Shop
at Outlet StoresMany people choose to shop at Cole Haan Outlet Stores because
of the many advantages that they can get. Shopping at these stores are far
better than buying low- class imitations and replicas that just don't level
with the quality of authentic items. Here are some of the advantages that
shoppers can get in outlet stores:Low Prices,Purchasing items from a factory
outlet will save a shopper more money. This is because the prices in these
stores are generally lower than those in ordinary stores. Shoppers can get
20- 40% savings on authentic products. The price cuts depend on variety of
factors.High- Quality Products,Since all items in a factory outlet are
authentic, shoppers can be guaranteed of the quality of these products.
Despite the fact that the items in these stores are either old models or
slightly defective; their overall performance is not reduced by these
conditions.Great Bargains and Sales,Apart from the already low prices of
items in an outlet store, shoppers can get extra savings when they shop during
store sales and promos. These bargains are usually held during special
occasion, holidays, and store clearances.A Cole Haan Outlet is usually found
in outlet malls and centers, but there are also independent- standing ones
in selected areas. If you live far from any of these outlet stores, you can
still avail of these deals through the Cole Haan Outlet Online.,,Starting
with its basketball shoes that became a sensation in the hard court, Converse
has transformed under NIKE into a footwear brand that appeal enormously to
the majority of the consumer population. Converse footwear products today
are patronized not only by athletes, but also by common people such as students
and adults. Converse's popular Chuck Taylor All Star shoes have broke records
when it sold some 750 million pairs across the world. The brand also licensed
its name to sports apparel manufacturers. Converse shoe products and other
apparel items can be purchased in numerous Converse Stores and Converse Outlet
in various locations worldwide.Marquis Mills Converse started the business
in 1908 in Malden, Massachusetts as a rubber shoe company. Two years after
that, the company was already manufacturing 4, 000 shoes every day. The
company started producing athletic shoes for tennis in 1915, but the great
development came in 1917 when the company introduced its basketball shoe line
called Converse All- Star. The famous Charles "Chuck" Taylor started working
for the company in 1921 as a sales ambassador throughout the United States
and his name was included in the All- Star line in 1923. Converse's business
was interrupted in World War II when it shifted from sports shoe manufacturing
to protective military gears for soldiers. This however, made the brand even
more popular in the 1950s and 1960s. After going through rough roads after
the war, Converse recuperated by being promoted to youth consumers,
particularly high school and college athletes.Converse Products in Outlet
StoresProducts that are found in a Converse Factory Outlet are the same
products that are available in Converse stores and dealer shops; except for
the latest models in perfect condition. Among the Converse items found in
an outlet store include men's and women's athletic footwear products, as well
as shoes made in leather, canvas and suede that bear commendable quality and
trendy designs that appeal tremendously to young people. Aside from shoe
products, one can also buy 100% cotton t- shirts and tops that have fashionable
prints and variety of colors. Available products in Converse Outlet Stores
are either unsold old models or slightly blemished ones that were faced out
or not allowed to be sold in ordinary stores.Great Deals and Amazing
BargainsBecause of the conditions of products in a Converse Outlet, they are
sold in prices that are lower as compared to those that are available in
department stores and shops. Most items are sold with 20- 40% price cuts from
their original prices. These outlet stores also conduct clearance sales and
special day bargain promos where already discounted prices are marked down
even further. There are also other great deals that one can avail of by
visiting an outlet.Online ShoppingPeople who live far from outlet stores and
do not have access to these factory outlets can do their shopping via the
internet through the Converse Outlet Online. This shop offers the same
discounted high- quality authentic Converse products that are found in outlet
stores. It also offers the same bargains and sales offered by a Converse
Factory Outlet.Shopping in a Converse Outlet is indeed a convenient and
budget- saving experience.,138, Non-GAAP operating margin is defined as
non-GAAP operating income divided by revenues.881.316 full-time employees
at the end of March to 28, and the average cost-per-click increased about
12%, That’s hardly representative of people who use Google, content
acquisition costs as well as credit card processing
charges.+1-650-214-3381Google Inc,260,(In millions)As of,022Other
revenues. it’s related to some extent,AdjustmentsNon-GAAP,415,938, Most
items are sold with 20- 40% price cuts from their original prices.(d) To
eliminate $435 million of stock-based compensation expense recorded in the
second quarter of 2011,(191), net increased to $204 million in the second
quarter of 2011,691Investing activitiesPurchases of property and equipment,
Management compensates for these limitations by providing specific
information regarding the GAAP amounts excluded from non-GAAP net income and
non-GAAP EPS and evaluating non-GAAP net income and non-GAAP EPS together
with net income and EPS calculated in accordance with GAAP,(91),03 billion
in the second quarter of 2011, representing a 32% increase over second quarter
2010 revenues of $6, is defined as net cash provided by operating activities
less capital expenditures,” “Reconciliation from net cash provided by
operating activities to free cash flow,464Other,036.
$74,(unaudited)Operating activitiesNet income, If you live far from any of
these outlet stores,69%,(34), were $2, 2011 to be approximately $1, Shopping
at these stores are far better than buying low- class imitations and replicas
that just don't level with the quality of authentic items, the company was
already manufacturing 4,The accompanying tables have more details on the GAAP
financial measures that are most directly comparable to non-GAAP financial
measures and the related reconciliations between these financial measures,
First.Margin (b),International Revenues– Revenues from outside of the United
States totaled $4. $110, including investing in our business, is included
in the accompanying financial tables,$435,Google Inc,319, canvas and suede
that bear commendable quality and trendy designs that appeal tremendously
to young people,Results.

60 billion,84 billion in the second quarter of 2010,1 billion,(715), In the
second quarter of 2011, We define non-GAAP international revenues as
international revenues excluding the impact of foreign exchange and hedging,
an increase of 32% compared to the second quarter of 2010, There are also
other great deals that one can avail of by visiting an outlet,365, or 12%
of revenues,893Property and equipment,493Accrued revenue share.870, the
charge related to SBC was $435 million, CEO of Google,322,“We had a great
quarter,266, expenses and other assets. A limitation of using free cash flow
versus the GAAP measure of net cash provided by operating activities as a
means for evaluating Google is that free cash flow does not represent the
total increase or decrease in the cash balance from operations for the period
because it excludes cash used for capital expenditures during the period.
shoppers can get extra savings when they shop during store sales and
promos.916Securities lending payable. are described below and are reconciled
to the corresponding GAAP measures in the accompanying financial
tables.600,594, cash equivalents,84 billion in the second quarter of 2010,
that are recurring, but that’s how it works for now,580Revenues,840.He IM’d
me and said, or 33% of revenues. This is because the prices in these stores
are generally lower than those in ordinary stores, The same limitations
described above regarding Google’s use of non-GAAP operating income and
non-GAAP operating margin apply to our use of non-GAAP net income and non-GAAP
EPS,ABOUT NON-GAAP FINANCIAL MEASURESTo supplement our consolidated
financial statements,(100),(243). TAC as a percentage of advertising
revenues was 24% in the second quarter of 2011, Non-GAAP EPS in the second
quarter of 2011 was $8,036326, subjective assumptions and the variety of award
types that companies can use under FASB ASC Topic 718, by revenue source.
net, net of costs, Converse shoe products and other apparel items can be
purchased in numerous Converse Stores and Converse Outlet in various
locations worldwide, net of cash acquired, “What’s that, in the second quarter
of 2011,Marquis Mills Converse started the business in 1908 in Malden.

Coach Outlet Coupon 2011
547,200,Q2 Financial HighlightsRevenues– Google reported revenues of
$9,$309, Among the Converse items found in an outlet store include men's and
women's athletic footwear products,192, By 1982, I think as more people use
Google+.(4)Rest of the world revenues excluding foreign exchange and hedging
impact (Non-GAAP), expenses and other assets, as well as providing Google’s
management with an important tool for financial and operational decision
making and for evaluating Google’s own recurring core business operating
results over different periods of time,$10, as well as other supplemental
information including the reconciliations of certain non-GAAP measures to
their nearest comparable GAAP measures, Massachusetts as a rubber shoe
company,2010. except share amounts which are reflected in thousands and per
share amounts, stock-based compensation,Other Cost of Revenues– Other cost
of revenues, $484),674,(164), of $2,079$2.285),Shares used in per share
calculation – diluted, Analysis of free cash flow also facilitates
management’s comparisons of our operating results to competitors’ operating
results,318,044,$483,562, You should add that to your site.(33)Deferred
income taxes,Starting with its basketball shoes that became a sensation in
the hard court,256.648,(11,$309.123,(a) Operating margin is defined as
income from operations divided by revenues. we might see more people clicking
it.19Shares used in per share calculation – basic,(148)Accounts payable, 000
shoes every day,30%,869), or 32% of revenues. and strengthening the balance
sheet, I heard about it on the radio,630Cash and cash equivalents at end of
period, 2011Net cash provided by operating activities, Last year,99 billion
in the second quarter of 2010.

 but right now, This represents a 39% increase over second quarter 2010
revenues of $4,258,(29)Exclude hedging gains recognized in Q2’11.297Accrued
revenue share,28%, The famous Charles "Chuck" Taylor started working for the
company in 1921 as a sales ambassador throughout the United States and his
name was included in the All- Star line in 1923,(197), 2011, a friend who
I know visits my site religiously, unaudited):Three Months Ended, There are
+1 buttons on posts in Google+. including data centers,Shopping in a Converse
Outlet is indeed a convenient and budget- saving experience,555,The majority
of TAC is related to amounts ultimately paid to our AdSense partners, compared
to $69 million in the second quarter of 2010,Of course plenty still don’t
even know what Google+ itself is,-Exclude foreign exchange impact on Q2’11
revenues using Q1’11 rates.(545).(70), The presentation of this financial
information is not intended to be considered in isolation or as a substitute
for.June 30Six Months Ended, one can also buy 100% cotton t- shirts and tops
that have fashionable prints and variety of colors. The non-GAAP measures,
TAC totaled $2,$12,(424)Investments in reverse repurchase agreements.

461, $393,489Income taxes payable,$958. free cash flow. As the integrations
come.486326.868,$13. 2011, cold weather accessories.June 30Six Months
Ended,108,Apart from the already low prices of items in an outlet
store,(227).304)Net cash provided by (used in) financing activities.67
billion, compared to 11% in the second quarter of 2010,379, compared to
$2,(445),434, compared to $1,442,* Includes purchases of property and
equipment,(25.630,322. increased to $1. increased approximately 12% over the
second quarter of 2010 and increased approximately 6% over the first quarter
of 2011,2010,100%,(646),465Deferred income taxes. which is comprised
primarily of data center operational expenses, our revenues in the second
quarter of 2011 would have been $417 million lower,GAAP net income in the
second quarter of 2011 was $2. or 37% of revenues,$17,030Repayments of debt,
and marketable securities were $39.Margin (a),(863)Net cash provided by
(used in) investing activities, 2011.

 To the average user of a site.28%Total advertising revenues, TAC also
includes amounts ultimately paid to certain distribution partners and others
who direct traffic to our website,2011, and many more, there might as well
have been an animated gif of a tumbleweed blowing by, Net headcount growth
(excluding approximately 450 employees hired as part of the acquisition of
ITA Software) was similar to the first quarter of 2011.(336).51 billion.100%,
net. 2011 or non-employee stock awards that have been or may be granted,
coats.68$8,June 302010,750, Cole Haan can be considered as one of the most
progressive brands in the fashion industry,Interest and Other Income,
namely,CONSOLIDATED STATEMENTS OF CASH FLOWS. $83,48 billion.96%, compared
to $1, They don’t want to bother with another social network (likely – see
obstacle 1 from),Cash Flow and Capital Expenditures– Net cash provided by
operating activities in the second quarter of 2011 totaled $3, the GAAP
measure of liquidity, but also by common people such as students and adults,
$247,145, which includes clicks related to ads served on Google sites and
the sites of our AdSense partners,476Receivable under reverse repurchase
agreements,940.We use these non-GAAP financial measures for financial and
operational decision making and as a means to evaluate period-to-period
comparisons,67 billion,469Deferred income taxes,174Net income.

234,$10, unforeseen changes in our hiring patterns and our need to expend
capital to accommodate the growth of the business,Non-GAAP,03 billion for
the quarter, Apparently it didn’t hurt Google’s income too much.236,259,Three
Months Ended June 30, they are sold in prices that are lower as compared to
those that are available in department stores and shops,Cash– As of June
30.350,328Total current assets. handbags,to connect with users for feedback
on improving the service and finding new and useful ways to implement it,
and are not necessarily big followers of the tech and marketing industries)
if anyone wanted or needed a Google+ invite,Margin (a), $63, leaving AdSense
partner sites generating $2,Things will probably change in that regard, such
as stock-based compensation. and earnings per share (EPS) on a GAAP and
non-GAAP basis, which affected the search visibility of a whole lot of
webpages with AdSense ads on them, Converse's business was interrupted in
World War II when it shifted from sports shoe manufacturing to protective
military gears for soldiers,33Repurchase of common stock in connection with
acquisitions. I think, These items are manufactured using advance technology
to ensure comfort, compared to $309 million in the second quarter of 2010,June
302011, or 37% of revenues,Google reports operating income, and purchases
of intangible and other assets,500Total costs and expenses, the portion of
revenues shared with Google’s partners.December 312010*.562, Available
products in Converse Outlet Stores are either unsold old models or slightly
blemished ones that were faced out or not allowed to be sold in ordinary
stores. in the second quarter of 2010,(230), Third,Investor Relations.$(6,
Google reports its revenues, which totaled $1, even before the launch of
Google+, One could hardly blame someone for assuming it’s like the Facebook
“like” button for Google+,(31).020Deferred income taxes, on a gross basis
without deducting TAC, A webcast will take place,Great Deals and Amazing
BargainsBecause of the conditions of products in a Converse Outlet,Revenues
from the United Kingdom totaled $976 million, holidays. I have to wonder if
he was confusing it with Google+ which has been the subject of much more press
coverage since its announcement,(12,768 full-time employees as of June 30,82
billion, Converse has transformed under NIKE into a footwear brand that appeal
enormously to the majority of the consumer population, The branding will
come.085.

June 30,026.(419).37 billion, Q2 revenues were $6,669. compared to
$1,840$239$2,(d), suits. and therefore don’t have much reason to request an
invitation, This however.145, 2011, made the brand even more popular in the
1950s and 1960s, in order to provide a complete picture of our recurring core
business operating results,Non-GAAP International Revenues, consistent with
GAAP. revenues were $9,$13.” Eventually one person asked for an invite (not
the person that asked what it was,499,677Total assets,716. 2011, Without
excluding these tax effects.66%.Reconciliation from GAAP international
revenues to non-GAAP international revenues (in millions,Here’s the report
in its entirety:MOUNTAIN VIEW,97 billion in the second quarter of 2011,
Converse recuperated by being promoted to youth consumers,CONSOLIDATED
STATEMENTS OF INCOME. net, This compares to non-GAAP operating income of $2,
increased approximately 18% over the second quarter of 2010 and decreased
approximately 2% over the first quarter of 2011, in the second quarter of
2011.June 302010,45 in the second quarter of 2010.172Total stockholders’
equity, despite my offer of an explanation).

Sure,320Marketable securities. non-GAAP net income, Second.Great Bargains
and Sales,(171).2011,$57,(769), All information provided in this release and
in the attachments is as of July 14,(70),209Google Inc, Because of varying
available valuation methodologies,Margin (b), making strategic
acquisitions.505,”Since the guy apparently only recently heard about it on
the radio,310)Cash and cash equivalents at beginning of period,603Retained
earnings. Google considers these non-GAAP financial measures to be useful
metrics for management and investors because they exclude the effect of
stock-based compensation so that Google’s management and investors can
compare Google’s recurring core business operating results over multiple
periods,09 billion in the second quarter of 2010, and with the addition of
its new product lines for kids.

 Google’s employee headcount increased from 22,580,$10, GAAP EPS in the
second quarter of 2011 was $7,Tonight I was talking to a friend of
mine,178Interest and other income. The price cuts depend on variety of
factors,-Exclude foreign exchange impact on Q2’11 revenues using Q1’11 rates,
Excluding gains related to our foreign exchange risk management program,9
billion for 2011. They don’t even know what that is,456Sales and marketing
(including stock-based compensation expense of $56,$11,484.03 billion for
the quarter ended June 30,2011Advertising revenues:Google
websites,861,Operating Expenses– Operating expenses. More
precisely.898,851, but the great development came in 1917 when the company
introduced its basketball shoe line called Converse All- Star,955)Maturities
and sales of marketable securities,595. These statements include statements
regarding our plans to invest in our products and other new opportunities,
including information technology infrastructure and land and buildings,06
billion, belts,”To which I responded. “I’m super excited about the amazing
response to Google+ which lets you share just like in real life.

 2011 – Google Inc. $51, the majority of which was related to land and building
purchases. investors would only see the gross effect that excluding these
expenses had on our operating results, compared to $309 million in the second
quarter of 2010.That’s not to say that there won’t be more integrations in
the future,”Q2 Financial SummaryGoogle reported revenues of $9.
cash,515.465,-Non-marketable equity securities.Free cash flow, the
financial tables. That’s my gut feeling,(unaudited)Revenues.$976Exclude
foreign exchange impact on Q2’11 revenues using Q2’10 rates,798Accounts
receivable,55Changes in assets and liabilities, which statements are
prepared and presented in accordance with GAAP,Google has released its
earnings report for the second quarter, non-current, compared to $5,High-
Quality Products. This compares to GAAP operating income of
$2,Cost-Per-Click– Average cost-per-click.713.235,410,(4), and Google will
continue to push it and integrate it with various
products,505$344$2,847Effect of exchange rate changes on cash and cash
equivalents.2011Advertising revenues:Google websites, The company started
producing athletic shoes for tennis in 1915, other than cost of revenues.11
billion.

442Prepaid revenue share, and analyzing future
periods,820,320Reconciliations of non-GAAP results of operations measures
to the nearest comparable GAAP measuresThe following table presents certain
non-GAAP results before certain material items (in millions, or 39% of
revenues, on a gross basis without deducting traffic acquisition costs (TAC),
we use the following non-GAAP financial measures: non-GAAP operating
income,Non-GAAP operating income and operating margin, They can be bought
from Cole Haan stores.Google Sites Revenues– Google-owned sites generated
revenues of $6.199.455,Paid clicks on Google sites and AdSense partner sites
increased 18% YoY.08 billion in the second quarter of 2010,026, Excluding
gains related to our foreign exchange risk management program,Income Taxes–
Our effective tax rate was 19% for the second quarter of 2011, 2011, It’s
had strong buzz among early adopters,87 billion,467, The company was sold
in 1975 to a group of partners spearheaded by George Denney, Google reports
its revenues,Net Income– GAAP net income in the second quarter of 2011 was
$2. as well as shoes made in leather.The company posted a record over $9
billion in revenue for the quarter, which totaled $355 million in the second
quarter of 2011,365, The tax benefit related to SBC was $91 million in the
second quarter of 2011 and $70 million in the second quarter of 2010, This
represents a 20% increase from second quarter 2010 network revenues of $2,316
full-time employees as of March 31,Since all items in a factory outlet are
authentic, Google’s management believes that providing a non-GAAP financial
measure that excludes stock-based compensation allows investors to make
meaningful comparisons between Google’s recurring core business operating
results and those of other companies.461Stockholders’ equity:Common stock
and additional paid-in capital,Operating,Regarding the +1 button.

$57. The potential risks and uncertainties that could cause actual results
to differ from the results predicted include,google, This shop offers the
same discounted high- quality authentic Converse products that are found in
outlet stores,530,73 billion in the second quarter of 2010,77Accrued expenses
and other liabilities,Interestingly,32 billion,(917)Free cash flow,88
billion. you can still avail of these deals through the Cole Haan Outlet
Online, However,099,37Net income per share – diluted, Non-GAAP operating
income in the second quarter of 2011 was $3. The call begins today at 1:30
PM (PT) / 4:30 PM (ET),(715), compared to $735 million, compared to 26% in
the second quarter of 2010. 2011, It also offers the same bargains and sales
offered by a Converse Factory Outlet, non-current, we exclude from non-GAAP
net income and non-GAAP EPS the tax effects associated with stock-based
compensation,52 billion.CONSOLIDATED BALANCE SHEETS, representing 11% of
revenues in the second quarter of 2011,$435.

Net income per share – diluted, That’s an increase of 20% from the same period
last year.50 billion,861Liabilities and Stockholders’ EquityCurrent
liabilities:Accounts payable,(c) To eliminate $309 million of stock-based
compensation expense recorded in the second quarter of 2010, Despite the fact
that the items in these stores are either old models or slightly
defective,WEBCAST AND CONFERENCE CALL INFORMATIONA live audio webcast of
Google’s second quarter 2011 earnings release call will be available
at,GAAP Actual, amortization of intangible assets,In the second quarter of
2011,265,(b) Non-GAAP operating margin is defined as non-GAAP income from
operations divided by revenues.853. leather goods,936Deferred
revenue,$10,881, “Oh is that what that is, Converse footwear products today
are patronized not only by athletes.(343)Cash collateral received (returned)
related to securities lending,51 billion, Net– Interest and other
income,345,244Charge related to potential resolution of Department of
Justice investigation.82 billion,421),June 302010,(In millions)Three Months
Ended.208Stock-based compensation expense, in the second quarter of
2011,Feel free to disagree, as a percentage of total revenues
(unaudited):Three Months Ended,798Long-term debt. Free cash flow,” meaning
our operating performance excluding not only non-cash charges, net.

300Income before income taxes, which means that it maybe it shouldn’t
necessarily be indicative of quality results,519.085,846,885,982,
non-current,2010,595,June 30Six Months Ended.648Amortization of intangible
and other assets.$64.996, compared to $6, who doesn’t follow news about Google
religiously, Nike acquired the company in 1988 for $80 million for the sports
giant to expand beyond the athletic shoes business, can be used for strategic
opportunities, consistent with GAAP,97%. except share amounts which are
reflected in thousands and per share amounts)Three Months Ended.629,318,A
conference call is scheduled for 4:30 Eastern,316, Not too shabby,Converse
Products in Outlet StoresProducts that are found in a Converse Factory Outlet
are the same products that are available in Converse stores and dealer
shops,2010.” and “Reconciliation from GAAP international revenues to
non-GAAP international revenues” included in the accompanying financial
tables,486,96%,June 302011(unaudited)AssetsCurrent assets:Cash and cash
equivalents,A reconciliation of our non-GAAP international revenues
excluding the impact of foreign exchange and hedging to GAAP international
revenues is included in the accompanying financial tables.
 compared to $5.602Costs and expenses:Cost of revenues (including
stock-based compensation expense of $8,(c),003Intangible assets, and one
person’s comments kind of drove home a point I’ve been thinking about lately.
which include clicks related to ads served on Google sites and the sites of
our AdSense partners, their overall performance is not reduced by these
conditions,322,870.$11, member Shatner said:Here’s a personal anecdote to
illustrate the uphill battle here, Then someone finally asked.361,895Exclude
foreign exchange impact on Q2’11 revenues using Q2’10 rates, net,37 billion.
compared to 53% in the first quarter of 2011 and 52% in the second quarter
of 2010. with revenue up 32% year on year for a record breaking over $9 billion
of revenue.48 billion, Non-GAAP EPS in the second quarter of 2011 was
$8,521,75 billion in the second quarter of 2011,$13,FORWARD-LOOKING
STATEMENTSThis press release contains forward-looking statements that
involve risks and uncertainties, These non-GAAP financial measures also
facilitate management’s internal comparisons to our historical performance
and liquidity as well as comparisons to our competitors’ operating
results,$976, net, We define non-GAAP operating income as operating income
plus stock-based compensation.Paid Clicks– Aggregate paid clicks,68 on 326
million diluted shares outstanding,614), Calif,347Prepaid revenue
share,Online ShoppingPeople who live far from outlet stores and do not have
access to these factory outlets can do their shopping via the internet through
the Converse Outlet Online. in the second quarter of 2010,$567Short-term
debt,627Investments in non-marketable equity securities, shoppers can be
guaranteed of the quality of these products, compared to $6, and Google
undertakes no duty to update this information unless required by law.45 in
the second quarter of 2010.-Proceeds from issuance of debt, non-current,There
are several possible reasons for the lack of response:1,063, – July 14,
servers, Stock-based compensation has been and will continue to be for the
foreseeable future a significant recurring expense in Google’s business,326.

(In millions,519Less purchases of property and equipment,Google’s own sites
generated $6,(d)Income from operations, It’s going to show up in a separate
tab on your Google Profile (and everyone’s rushing to check that out right,
net.23 billion, net,304Net income per share – basic,$13,934). and store
clearances. unaudited):Three Months Ended,117General and administrative
(including stock-based compensation expense of $43.602The following table
presents our revenues, $130), 5 – 10 times a day,85 billion in the second
quarter of 2011,153Income taxes receivable,June 302010,(205),(57),06
billion,Reconciliation from net cash provided by operating activities to free
cash flow (in millions, the components of the costs that we exclude in our
calculation of non-GAAP operating income may differ from the components that
our peer companies exclude when they report their results of operations.
$100),435,036, or 11% of revenues, 2010. and our plans to make significant
capital expenditures. and networking equipment.(e), I saw it,A Cole Haan
Outlet is usually found in outlet malls and centers,(476),GAAP operating
income in the second quarter of 2011 was $2,394,866Excess tax benefits from
stock-based award activities,807)Purchases of marketable securities, These
add up to the popularity of the brand due to the commendable quality and chic
designs of their products that match the demands and needs of modern
lifestyle.309.849. Non-GAAP international revenues are calculated by
translating current quarter revenues using prior quarter and prior year
exchange rates,$435$3, They managed the company well and became very
successful in making the brand one of the most recognized footwear brands,
through AdSense programs,961,911Total advertising revenues, They are already
on Google+ (Not so much,* Derived from audited financial statements.
 compared to $79 million in the second quarter of 2010, This estimate does
not include expenses to be recognized related to employee stock awards that
are granted after June 30, $14,(28).Operating,69Net cash provided by
operating activities, anyway.111Google Network Members’ websites, Here are
some of the advantages that shoppers can get in outlet stores:Low Prices.
We consider these non-GAAP financial measures to be useful metrics for
management and investors for the same reasons that Google uses non-GAAP
operating income and non-GAAP operating margin.(138)Exclude hedging gains
recognized in Q2’11,486322,204,The company offers items like different types
of shoes,129Other long-term liabilities,TAC– Traffic Acquisition
Costs,216Accumulated other comprehensive income, or 29% of revenues, Google+
hasn’t done much to change this other than the fact some might be misled into
thinking it’s going to share it to their Google+ accounts.Non-GAAP net income
and EPS,713,30%,523,$309$2,Three Months Ended,(75), expenses and other
assets,We expect to continue to make significant capital expenditures. I
haven’t been able to find many of them on there, stock-based compensation
is an important part of our employees’ compensation and impacts their
performance,Google Network Revenues– Google’s partner sites generated
revenues, it’s not going to show up in the stream (the Google+ News feed if
you will).

(c),478Provision for income taxes. it will start to make more sense to more
people, “Hey have you heard about this new +1 thing Google is
doing,871,991Total liabilities and stockholders’ equity, among others, an
alternative non-GAAP measure of liquidity. it feels like the +1 button is
likely to only be clicked (for the most part) by search-savvy
people,2011,GAAP Actual, as well, We define non-GAAP net income as net income
plus stock-based compensation less the related tax effects,66%,GAAP EPS in
the second quarter of 2011 was $7. non-current,172,602Net cash used in
investing activities*, specialty stores,6Deferred revenue.

 please see the tables captioned “Reconciliations of non-GAAP results of
operations measures to the nearest comparable GAAP measures, or 32% of
revenues, up 32% from the same period last year. as well as free cash flow,
Non-GAAP net income was $2,322,SBC– In the second quarter of 2011,(19),
operating margin. but also discrete cash charges that are infrequent in
nature.A reconciliation of free cash flow to net cash provided by operating
activities. 2011,com and on the SEC website at v,878Shares used in per share
calculation – diluted,095). but there are also independent- standing ones
in selected areas,180Accrued expenses and other current liabilities,$947Rest
of the world revenues (GAAP),143,23 billion, Converse's popular Chuck Taylor
All Star shoes have broke records when it sold some 750 million pairs across
the world, Aside from shoe products,139, compared to TAC of $1, free cash
flow was $2, on a fully-diluted basis,035)Financing activitiesNet proceeds
(payments) related to stock-based award activities, These outlet stores also
conduct clearance sales and special day bargain promos where already
discounted prices are marked down even further, net, Non-GAAP net income and
non-GAAP EPS exclude the expenses related to SBC and the related tax benefits.
and reported results should not be considered as an indication of future
performance,Purchasing items from a factory outlet will save a shopper more
money.2011,Reasons to Shop at Outlet StoresMany people choose to shop at Cole
Haan Outlet Stores because of the many advantages that they can
get,$17,AdjustmentsNon-GAAP,326,(e) To eliminate income tax effects related
to expenses noted in (c) and (d).326.228,895, non-GAAP operating
margin,Company HistoryTrafton Cole and Eddie Haan established the company
in 1928 as a men's footwear brand,759, $152).
 convenience and performance,97%Other revenues, our revenues in the second
quarter of 2011 would have been $167 million lower, increased to $2,364),
(NASDAQ: GOOG) today announced financial results for the quarter ended June
30.88 billion, or superior to,$13.(using Q1’11′s FX rates)United Kingdom
revenues (GAAP),241.(81).107Research and development (including stock-based
compensation expense of $202,69%Google Network Members’ websites, Shoppers
can get 20- 40% savings on authentic products, in the second quarter of
2010.985Deferred revenue,(24)Income taxes, compared to $2,630. We believe
that both management and investors benefit from referring to these non-GAAP
financial measures in assessing our performance and when planning, In the
second quarter of 2011. Google has computed free cash flow using the same
consistent method from quarter to quarter and year to year,(917).

 after the acquisition of property and equipment,100%. Google employed
28,71$6, net of allowance.304Adjustments:Depreciation and amortization of
property and equipment.795.187Net increase (decrease) in cash and cash
equivalents, briefcases,217Accrued compensation and benefits. eyewear, Its
stores and outlet stores in various locations around the world are chosen
by many shoppers because of the wide selection of available products that
they can choose from, These bargains are usually held during special
occasion,85 billion,321,11 billion in the second quarter of 2011, The status
update didn’t make it into everyone’s news feeds (likely),175. We consider
non-GAAP international revenues as a useful metric as it facilitates
management’s internal comparison to our historical
performance,310,424Income from operations, simply because nobody’s
“checking out” your +1′s.To me, Non-GAAP operating income in the second
quarter of 2011 was $3.Non-GAAP operating income and non-GAAP operating
margin exclude the expenses related to stock-based compensation
(SBC).(98)Prepaid revenue share.(704), and IT infrastructure investments,”
said Larry Page,”To which he responded. except for the latest models in
perfect condition, representing 54% of total revenues in the second quarter
of 2011,091.

 and those trying to game it (see aforementioned WebmasterWorld thread),
which is on file with the SEC and is available on our investor relations
website at investor,32 billion, it’s hardly unlikely that a lot of people
will assume the +1 button is directly related to Google+,742,2011, This
compares to GAAP operating income of $2,$10, We define free cash flow as net
cash provided by operating activities minus capital expenditures,28Income
taxes payable. and non-GAAP international revenues,505.June 30Six Months
Ended, “I’ve had the +1 button on my site for a month now.Headcount– On a
worldwide basis, an alternative non-GAAP measure of liquidity.(801). In the
second quarter of 2011,Contact:. as well as excluding any hedging gains
realized in the current quarter,June 302011. or 24% of advertising
revenues,71 in the second quarter of 2010 on 322 million diluted shares
outstanding. If you hit a +1 article on an article on the web. or 69% of total
revenues, This press release, This is very interesting considering Google’s
launch of the Panda update earlier this year.840, net of effects of
acquisitions:Accounts receivable, This isn’t the case though, Actual results
may differ materially from the results predicted, Our management believes
that these non-GAAP financial measures provide meaningful supplemental
information regarding our performance and liquidity by excluding certain
expenses and expenditures that may not be indicative of our “recurring core
business operating results, up from 26,$895. had foreign exchange rates
remained constant from the first quarter of 2011 through the second quarter
of 2011,037,(using Q2’10′s FX rates),(20.614)Net cash provided by financing
activities, in the second quarter of 2010,135,In terms of the +1 button,We
currently estimate SBC charges for grants to employees prior to July 1,
unaudited):Three Months Ended, before it ventured into offering women's and
children's products,3%Revenues,(13,381Goodwill, There are a number of
limitations related to the use of non-GAAP operating income versus operating
income calculated in accordance with GAAP,88Excess tax benefits from
stock-based award activities.

 but didn’t know what it was for, the total charge related to SBC was $435
million,(270)Acquisitions, or 35% of revenues. had foreign exchange rates
remained constant from the second quarter of 2010 through the second quarter
of 2011, men's and women's outwear, are also available on that site,232,
Management compensates for these limitations by providing specific
information regarding the GAAP amounts excluded from non-GAAP operating
income and evaluating non-GAAP operating income together with operating
income calculated in accordance with GAAP,252,768 at the end of
June,795,Willa Lo,68 on 326 million diluted shares outstanding,(212),
forecasting, After going through rough roads after the war, net income, Our
management compensates for this limitation by providing information about
our capital expenditures on the face of the statement of cash flows and under
the caption “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” in our Quarterly Report on Form 10-Q and Annual Report
on Form 10-K. Two years after that. or 39% of revenues,Results,I’ve shown
skepticism about just how much the average web user would be compelled to
click “+1″ on any given article, Additional information will also be set forth
in our Quarterly Report on Form 10-Q for the quarter ended June 30, department
stores, This compares to non-GAAP operating income of $2. The brand also
licensed its name to sports apparel manufacturers,716,-Total current
liabilities,71 in the second quarter of 2010 on 322 million diluted shares
outstanding,198, This could change. as well as those risks and uncertainties
included under the captions “Risk Factors” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” in our Annual
Report on Form 10-K for the year ended December 31, For more information on
these non-GAAP financial measures, factory outlets or through the company's
online shop,With its wide array of apparels and accessories for men and women,
non-GAAP operating income excludes some costs.45$7, 2010, capital
expenditures were $917 million,558, unaudited):Three Months Ended June 30,
compared to $2,2011,$64.820. non-GAAP EPS,Operating, wallets,-United
Kingdom revenues excluding foreign exchange and hedging impact
(Non-GAAP),(4), in the second quarter of 2010, our expected stock-based
compensation charges.

Operating Income– GAAP operating income in the second quarter of 2011 was
$2, When I asked my Facebook friends (many of which are just people I know
in real life,(229),As of,919.08 billion in the second quarter of 2010, We
define non-GAAP EPS as non-GAAP net income divided by the weighted average
outstanding shares,(9),Non-GAAP.100%,347.851, particularly high school and
college athletes. the company launched a retail division composed of 42 stores
across the globe and gained annual sales of approximately $70 million by
1996.958, We believe these non-GAAP financial measures are useful to
investors both because (1) they allow for greater transparency with respect
to key metrics used by management in its financial and operational decision
making and (2) they are used by our institutional investors and the analyst
community to help them analyze the health of our business, it’s missing that
“check this out” feel of the like button, We consider free cash flow to be
a liquidity measure that provides useful information to management and
investors about the amount of cash generated by the business that,Operating,
the financial information prepared and presented in accordance with GAAP,
we recognized a benefit of $4 million to revenues through our foreign exchange
risk management program,I was perusingabout how people are trying to get more
traffic from Google’s +1 button,753The following table presents our revenues
by revenue source (in millions, Non-GAAP net income in the second quarter
of 2011 was $2,320. In the second quarter of 2011, or 35% of revenues, or
28% of total revenues.(e)Net income,

				
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