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					 1.
Install
Wordpress                                  4.
URL
structure
for
posts                          6.
Op\mize
theme:
Header                            8.
Must
have
plugins
 choose
an
intelligent
domain‐name
which
             op\mize
your
URL
structure
by
using
the
           op\mize
your
\tle,
choose
an
ideal
\tle
for
       Add
link
aEribute
for
doing
pagerank
sculp\ng

 contains
keyword(s)
(if
possible)                     proper\es
of
wordpress
(permalinks)                 all
kinds
of
pages
of
your
blog:
#4                 the
easy
way
 choose
the
„right“
TLD
for
                          don‘t
include
the
category
in
your
post‐           if
necessary,
do
the
same
with
your
               Custom
Query
String
Reloaded
to
change
the

 you
                                                  URLs,
perhaps
if
you
change
the
category
of
        descrip\ons                                         number
of
posts
displayed
in
your
archives,

 
                                                     a
post
later,
wordpress
will
not
create
a
new
      dont‘t
let
search
engines
indexing
all
of
         categories…
 2.
robots.txt                                         URL                                                 your
pages
to
avoid
duplicate
content:
#5           Dagon
Design
Sitemap
Generator
to
create
a

                                                       by
including
a
four‐digit
number,
your
post
       add
some
language
informa\on:
#6                   HTML‐sitemap
for
beEer
internal
linkbuilding
 create
a
file
&
name
it
„robots.txt“                  URL
is
op\mized
for
Google
News
(perhaps
           specify
the
loca\on
of
your
robots.txt:
#7         Google
XML
Sitemaps
to
create
web‐sitemaps
 put
it
in
the
root
directory
of
your
domain          you
want
to
get
in
there)
                                                                              Pagebar
2
to
op\mize
the
naviga\on
in
your

 to
allow
the
bots
of
all
the
search
engines

        don‘t
include
too
much
folders                                                                         blog
 to
crawl
all
of
you
content,
insert
#1
in
your
                                                                                                               Similar
Posts
to
op\mize
your
internal
link

                                                       for
example
you
can
set
your
post
URL
by
          7.
Op\mize
theme:
Body
 robots.txt                                            using
#3                                                                                                structure
 be
careful
with
the
use
of
robots.txt,
you
                                                                                                                  Sociable
includes
buEons
for
social

 can
harm
your
blog
by
using
it
the
wrong
                                                                 remove
the
link
of
your
posts
headline
                                                                                                                                                               bookmarking
pages
in
your
posts
 way,
beEer
read
this
great
tutorial                                                                       use
headlines
to
highlight
text
passages
as

                                                                                                           important,
not
to
style
your
your
design
           wpSEO
to
op\mize
\tle,
descrip\on
&
keywords

                                                       5.
Choose
your
theme                                (also
remove
the
<h2>‐headlines
from
your
          easily
                                                                                                           sidebar
 3.
.htaccess                                          you
can
find
many
themes,
here
are
some

                                                                                                           use
pagerank
sculp\ng
careflully
                                                       great
resources:
                                                                                                                                                               9.
Usertracking
 create
a
file
&
name
it
„.htaccess“                       Theme
Viewer
 put
it
in
the
root
directory
of
your
domain              Theme
Designer                                 Hint:                                               install
a
usertracking
system
to
analyse
your

 to
set
your
default
URL
with
www,
edit
                  Candy
College                                  all
the
steps
of
this
cheat
sheet
are
only
        traffic
(for
example
use
Google
Analy\cs)
 your
.htaccess
and
insert
#2                              Bloggonaut                                     some
basics
 Wordpress
will
also
use
.htaccess
to
create
             Wordpress
Themes                               with
this
cheat
sheet
it
is
possible
to

 speaking
URLs                                             Noupe                                          create
a
wordpress,
nearly
op\mized
for
            10.
Adding
a
sitemap
 to
use
.htaccess,
your
apache
webserver
                 Magazine
Themes                                search
engines
 have
to
supports
mod_rewrite                              Hackwordpress                                  to
have
success
in
search
engines,
it
is
          add
your
sitemap
in
Google
Webmastertools
                                                           Dr.
Web                                        also
very
important
to
get
backlinks,

                                                       download
some
themes
you
like,
but
also
           connect
and
interact
with
other
bloggers            11.
Archives
                                                       inspect
the
source
code
of
the
theme:
be

 Hint:
A
more
detailed
resource
to
op\mize
                                                                thats
topic
for
another
cheat
sheet

 your
WP
blog:
Joost
de
Valk                           sure
that
the
source
code
is
well
structured
                                                                                                                                                               create
a
monthly
&
weekly
archive




                                                                                          Example
&
Code
Area
 #1:

 User‐agent:
*                                                                             #5:
 <?php
if(
is_day()
||
is_tag()
||
is_search()
||
is_404()
||
is_author()
)
{
echo
"<meta
name=\"robots\"

 
     Disallow:                                                                                 content=\"noindex,follow,noodp\"/>";
}
else
{
echo
"<meta
name=\"robots\"
content=\"index,follow,all,noodp
 #2:
 RewriteCond
%{HTTP_HOST}
^domain\.tld$
[NC]                                                \"/>";
}
?>
 
     RewriteRule
^(.*)$
hEp://www.domain.tld/$1
[R=301,L]                                      #6:
<meta
name="language"
content=„en"
/>
 #3:

 /666%post_id%‐%postname%/                                                                 #7:
<meta
name="siteinfo"
content="robots.txt"
/>
 #4:

 <\tle>
 
     <?php
if
(is_single())
{
?><?php
the_\tle();
?>
|
tekka.de</\tle><?php
;}
?>
 
     <?php
if
(is_page())
{
?><?php
echo
wp_\tle();
?></\tle><?php
;}
?>
 
     …


By
Markus
Walter,
Munich
2008,
V
1.0                                                    Cheat
Sheet:
SEO
for
Wordpress
–
powered
by
hEp://www.tekka.de                                                            1
 Sidebar
content                                                                             Create
a
weekly
archive                        Addi\onal
hints
 you
don‘t
have
to
put
the
same
sidebar‐elements

on
all
kinds
of
pages,
for
exemple
       create
a
new
sta\c
page
and
insert
the
       use
Feedburner
to
op\mize
your
feed
 the
element
„New
posts“
is
not
necessary
on
home
(there
you
already
have
the
new
           code
#1
for
the
weekly
archive
overview
       track
the
ac\vi\es
of
the
search
engine
spiders
with

 posts)                                                                                      page                                           Crawltrack
 to
control
the
power
of
your
pages,
you
can
use
pagerank
sculp\ng,
but
carefully
          link
to
that
weekly
archive
overview
page
    protect
your
content
with
Bot‐Trap
 (for
further
informa\on
read
an
ar\cle
of
Johannes)                                         from
every
page
of
your
blog
(same
for
your
   with
the
plugin
Popularity
Contest
you
can
easily
provide
your

 put
the
following
elements
at
your
sidebar,
some
with
nofollow
(the
nofollow
              html‐sitemap                                   burner‐posts
on
different
places
on
your
blog
 elements
are
highlighted)                                                                   link
to
the
weekly
archive
by
including
#2
   save
your
database
automa\cly
with
the
plugin
Wordpress

 by
not
linking
to
all
the
categories
from
all
pages,
you
can
create
clusters
of
pages
     on
all
your
posts                              Database
Backup
!!!!
 with
same
topics                                                                            by
crea\ng
a
weekly
archive
you
can

 by
linking
to
the
x
new
posts
from
many
pages
you
can
accelerate
the
indexing
of
          op\mize
your
internal
links                    Useful
links
 these
posts
 by
not
linking
to
all
the
archive
pages
(a~er
2
years
blogging
you
have
24
links
to
                                                      Wordpress
Download
(english
|
german)
 monthly
archives)
you
can
use
the
power
of
each
post
more
intelligent
                                                                                             Ping
to
other
services
                                                                                                                                            Template
tags
(english
|
german)
 the
latest
comments
on
your
pages
make
sure,
that
there
is
ac\on
on
your
pages                                                            Wordpress
forums
(english
|
german)
                                                                                             by
pinging
other
services
you
can

                                                                                             accelerate
the
indexing
of
your
posts
 Home
                                                                                             but
don‘t
ping
too
much
services
 categories
                                                                                             example‐ping‐list,
you
can
configurate
in

                                                                                                                                            Cheet
Sheat:
SEO
for
Wordpress
 archive
(monthly)
                                                                                             your
Wordpress
proper\es:
 latest
comments                                                                                                                           Version
1.0
                                                                                                                                            Page
1:
Steps
to
create
an
op\mized
Wordpress
blog
                                                                                             hEp://ping.wordblog.de/
 Post                                                                                                                                       Page
2:
Addi\onal
informa\on,
hints
&
links
                                                                                             hEp://ping.blogstart.de/
 new
posts
(i
prefer
3‐5
new
posts)
                                                                                             hEp://xmlrpc.blogg.de/
 categories
(excep\on:
the
category
the
post
belong
to,
link
this
category
without
                                                        Author:
                                                                                             hEp://rpc.pingoma\c.com/
 nofollow)                                                                                                                                  Markus
Walter
is
working
near
Munich
at
SevenOne

                                                                                             hEp://rpc.technora\.com/rpc/ping
 archive
(monthly)
(excep\on:
the
month
the
post
is
published,
link
this
month
                                                            Inermedia
GmbH,
a
subcompany
of
the
ProSieben
Sat.1

                                                                                             hEp://ping.feedburner.com
 without
nofollow)                                                                                                                          Media
AG.

There
Markus
is
responsible
for
SEO
and
web

                                                                                             hEp://api.my.yahoo.com/RPC2
 latest
comments                                                                                                                           analy\cs.
                                                                                             hEp://blogsearch.google.com/ping/RPC2
                                                                                             hEp://www.blogpeople.net/servlet/
 Archives,
Pages                                                                                                                            Contact:
                                                                                             weblogUpdates
 new
posts                                                                                                                                 Email:
walter[dot]markus[at]gmx[dot]com
                                                                                             hEp://rpc.weblogs.com/RPC2
 categories                                                                                                                                Skype:
m‐walter
|
ICQ:
117319378
                                                                                             hEp://ping.wordblog.de/
 archive
(monthly)                                                                                                                         Website:
hEp://www.tekka.de
[feed]
 latest
comments                                                                                                                           XING
|
Linkedin

                                                                                           Example
&
Code
Area
 #1:
 
<?php
wp_get_archives('type=monthly&show_post_count=1');
?>
 #2:
 
<a
href="hEp://www.domain.tld/<?php
the_\me('Y');
?>/?w=<?php
the_\me('W');
?>">All
posts
from
week<?php
the_\me('W');
?>
/
<?php
the_\me('Y');
?></a>




By
Markus
Walter,
Munich
2008,
V
1.0                                                   Cheat
Sheet:
SEO
for
Wordpress
–
powered
by
hEp://www.tekka.de                                                          2

				
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posted:7/30/2011
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Description: Cheat Sheet: SEO for WordPress Auf dieser Seite findet ihr das Cheat Sheet: SEO for WordPress zum Download. Dieses Cheat Sheet soll bei der Installation neuer WordPress Blogs helfen, um diese m�glichst suchmaschinen-freundlich zu gestalten. Das Cheat Sheet ist in englischer Sprache verfasst, falls es n�tig ist, werde ich es noch �bersetzen. �ber Anregungen, Erg�nzungen oder Kritik freue ich mich. Also: Cheat Sheet downloaden, angucken, ausdrucken (A3) und einlaminieren!