Host Family Recruitment 365!!! National/Regional Recruitment Year‐round recruitment (Farming) Lead Management‐ Retention and Conversation o International Living Room‐ eNewsletter sent to all current host family leads. The email highlights hosting stories as well as one country or program. Sent on the last week of each month. o Follow‐Up: 24 Hours or less‐ Staff worked closely with volunteers to ensure all leads were contacted by phone in less than 24 hours o Futures Campaign‐ Staff working with volunteers to call all of the leads from the summer that were not able to host in NH10. Host Family Recruitment Tool Kit: All Hosting Volunteers this complete set of hosting materials to help with promoting AFS in communities. The tool kit includes new hosting marketing materials including a brochure, poster and booklet; a flash drive pre‐loaded with AFS templates and tools; a personalized name badge; DVD; giveaways; and other resources to help with recruitment, along with an AFS messenger bag. The mailing began in March and continued throughout the hosting season. Coming Together Newsletter‐ Sent to registered volunteers each month. Contains a hosting section that features countries and best practices for recruitment. Print Materials Mailing Campaign: Registered volunteers were sent a booklet, brochure and 10 tear offs to distribute in their local communities. Hosting Story Cultivation: AFS constituents were invited to share their hosting experiences for promotional materials. This was done through an online form, Facebook Hosting page, the Coming Together eNewsletter and the Wiki. Host families were also invited to blog about their experience in 2010. Host Family Appreciation Mailing: This mailing included a thank you letter on behalf of the Hosting Department, a Host Family Certificate, and an AFS‐USA window decal. The certificates and decals will be mailed to Area Teams holding host family appreciation events, wishing to distribute the package in their own way, or to Host Families directly if requested by the Area Team. March and April. School Outreach Mailing – New school materials were sent to over 5000 schools affiliated with AFS October promoting the benefits of intercultural exchange. This January and additional mailing will go out promoting the specific benefits of hosting. Staff Field Trips‐ Hosting Staff will be available in the fall and winter to visit area teams and provide training, make school visits and conduct targeted efforts. Media Outreach‐ Newspapers, Radio and TV Public Service Announcements: Volunteers were encouraged to send the new audio and video Public Service Announcements (PSAs) to their local media stations. Staff also placed these PSAs in select markets across the U.S. Social Media‐ AFS increased our investment in social media advertising. In particular Google add words and face book. Later recruitment (Hunting) Host Family Survey: This is an electronic survey that was sent to all host families asking each family if they were interested in hosting a student again in 2010 and/or become a hosting volunteer. June Print Materials Mailing Campaign: Host families from 2007‐2008 were mailed a hosting booklet to remind them of hosting opportunities with AFS. Those in Sponsored Programs clusters received a flyer highlighting the top 10 reasons to host a YES student. Late June. Reconnect with AFS Campaign: Host families from 2004‐2008, natural families from 2004‐2008 and returnees from 1961‐1991 received a survey asking them if they would be interested in hosting a student in 2010 and/or helping with hosting recruitment. June. Welcome Family Campaign: Registered volunteers were invited to become a welcome family with a quote from a volunteer sharing her experience. Host families from 2004‐2008 and current host families receive a similar email. Returnees received the request from a notable returnee. mid‐July. Recruitment Calls‐ Targeted recruitment calls were made to internal audiences based on input from local audiences. Some of the groups called included: Past host families, recent and past returnees, sending parents, liaisons, and hosting volunteers. July Email Blasts‐ Targeted messages sent to key constituents asking them to consider welcoming a second arrival student. June Hard Copy Bio Book Mailing‐ Sent to all Hosting Volunteers featuring all of the second arrival students‐ Mid August‐ Local Recruitment Efforts Year‐round host family recruitment Build a community of people interested in AFS ‐‐Events that include prospective students, returnees, their families, hosted students, host families Exchange weekends – give people chance to host short‐term and experience the fun Host family/liaison appreciation dinner (talent show and food provided by hosted students) Have hosted students make presentations to community groups (school committee, PTA, scouts, religious groups, adult orgs) Encourage hosted students to volunteer in community to raise awareness of AFS Early recruitment Maintain annotated lists of families contacted in prior years – some people need to be asked multiple times Enlist all volunteers Enlist current host families (each one reach one) Contact families with students abroad, recent returnees, sending parents, people who were interested in sending but didn’t go. Incentives for students to recruit families Later recruitment Hooks – special interests that can be used to identify potential host families Contact older returnees from the same country Publicity – o Placing Posters/Tear offs in high traffic areas. o Using limited bios with no pictures Media o Articles in local papers about current hosted kids o Letters to host parents from hosted students o Short public interest radio spots o Short public interest tv spot RECRUITMENT YEAR ROUND MEANS LESS STRESS AND MORE SUCCESS!!!