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					MARKETING PLAN – WEB SITE TO PROMOTE ECO-TOURISM IN PORTUGAL                                                                 Célia Quico - March, 2000




Months      Actions
            Group 1          Group 1          Group 1          Group 2          Group 2          Group 2
January     On-line          Web site         Promote in       Web site         Start Public     Work on Travel   (no marketing)   (no marketing)   (no marketing)
            advertising      launch           search engines   launch           Relations        Agencies
            Group 1          Group 1          Group 1          Group 2          Group 2          Group 2
February    Start Public     On-line          Expmdia          Portugal         On-line          Make deal with   (no marketing)   (no marketing)   (no marketing)
            Relations        contest          agreement        tourism fair     contest          T. Agencies
            Group 1          Group 1          Group 1          Group 3          Group 2          Group 2
March       Visit of         Germany          CD-ROM free      Germany          Visit of         CD-ROM free      (no marketing)   (no marketing)   (no marketing)
            journalists      tourism fair     in magazines     tourism fair     journalists      in magazines
            Group 1          Group 1          Group 1          Group 2          Group 2          Group 2
April       On-line          Selected radio   Contact          Press            Posters in       Brochures in     (no marketing)   (no marketing)   (no marketing)
            advertising      advertising      Newsgroups       advertising      T. Agencies      T. Agencies
                                                               Group 2          Group 2          Group 2          Group 3          Group 3          Group 3
May         (no marketing)   (no marketing)   (no marketing)   Press            Posters in       Brochures in     Work on Travel   Direct           Press
                                                               advertising      T. Agencies      T. Agencies      Agencies         mailing          advertising
                                                               Group 2          Group 2          Group 2          Group 3          Group 3          Group 3
June        (no marketing)   (no marketing)   (no marketing)   Press            Posters in       Brochures in     Make deal with   Direct           Press
                                                               advertising      T. Agencies      T. Agencies      T. Agencies      mailing          advertising
            Group 1          Group 1          Group 1                                                             Group 3          Group 3          Group 3
July        On-line          On-line          Contact          (no marketing)   (no marketing)   (no marketing)   Posters in       Direct           Press
            advertising      contest          Newsgroups                                                          T. Agencies      mailing          advertising
            Group 1          Group 1          Group 1                                                             Group 3          Group 3          Group 3
August      On-line          On-line          CD-ROM free      (no marketing)   (no marketing)   (no marketing)   Brochures in     Direct           Press
            advertising      contest          in magazines                                                        T. Agencies      mailing          advertising
                                                               Group 2          Group 2          Group 2
September   (no marketing)   (no marketing)   (no marketing)   On-line          Posters in       Press            (no marketing)   (no marketing)   (no marketing)
                                                               advertising      T. Agencies      advertising
                                                               Group 2          Group 2          Group 2
October     (no marketing)   (no marketing)   (no marketing)   On-line          Brochures in     Press            (no marketing)   (no marketing)   (no marketing)
                                                               contest          T. Agencies      advertising
                                                                                                                  Group 3          Group 3          Group 3
November    (no marketing)   (no marketing)   (no marketing)   (no marketing)   (no marketing)   (no marketing)   Brochures in     Direct           Posters in
                                                                                                                  T. Agencies      mailing          T. Agencies
                                                                                                                  Group 3          Group 3          Group 3
December    (no marketing)   (no marketing)   (no marketing)   (no marketing)   (no marketing)   (no marketing)   Brochures in     Direct           Posters in
                                                                                                                  T. Agencies      mailing          T. Agencies

				
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