Real Estate Card by nwq78598

VIEWS: 9 PAGES: 21

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									             Rate Card
       Real Estate
Effective January 1, 2011
        305 South Congress Avenue
            Austin, Texas 78704
          Phone: (512) 445-3509
            Fax: (512) 445-4065

     e-mail: classified@statesman.com

   For an online version of this card, visit:
http://www.statesman.com/advertising/rates
Table of ConTenTs

 Real Estate Rates  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 4

 Online  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8

 Preprints  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 10

 Special Services  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

 Mechanical Requirements .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14

 Deadlines & Submission  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 15

 Terms & Conditions  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17

 Copy Regulations  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 20




                                                                                                                                                                                 Real Estate -   3
real esTaTe raTes

StatesmanHomes
 Behind every door is a home. Whether buying or selling a property, Central Texans can open the
 possibilities with StatesmanHomes in print on Sundays with the best in editorial content and an
 Open House planner, and online 24/7 with My Homefinder and neighborhood profiles.

                                  50x                            26x                            13x                    Open
 Full page . . . . . . . . $4,500.00 . . . . . . . . . . . $4,725.00 . . . . . . . . . . . $5,175.00 . . . . . . . $5,400.00
  Full page advertisement includes a $500 color charge.

 Half page . . . . . . . . .$2,100.00 . . . . . . . . . . . $2,205.00 . . . . . . . . . . . $2,415.00 . . . . . . . $2,520.00
  Color optional at $500.

 Quarter page . . . . . .$1,100.00 . . . . . . . . . . . $1,155.00 . . . . . . . . . . . $1,265.00 . . . . . . . $1,320.00
  Color optional at $200.

 Eighth page . . . . . . . . $600.00 . . . . . . . . . . . . $630.00 . . . . . . . . . . . . .$690.00 . . . . . . . . $720.00
  Color optional at $200.

 Sixteenth page . . . . . . $325.00 . . . . . . . . . . . . $345.00 . . . . . . . . . . . . .$375.00 . . . . . . . . $390.00
  Color optional at $200.

 Rates valid for real estate brokers and agents only. If signing a 50x contract, advertisers may
 interchange full and half page advertisement sizes and keep the 50x contract rate. Agents who
 commit to a 13x contract (any size) will receive free enhanced online listings. Real estate companies
 who commit to a 26x contract (any size) will receive free enhanced online listings.

 Post-A-Home Packages
 Liner advertisments, 3 lines, 10 photos.

 7 days in print & online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120.27 per advertisement
 14 days in print & online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $183.91 per advertisement

 StatesmanHomes Showcase Cover Advertisements

 Premium color position on the front cover of Sunday’s StatesmanHomes, based on availability.
 Appears in print & online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $625.00 per advertisement




                                                                                                                                    Real Estate -   4
real esTaTe raTes (continued)

 Photo Page Advertisements
 1 columns wide by 4" deep photo advertisement appears in print & online. “Double-wide” premium
 photo advertisement is 2 colums wide by 4˝ deep.

                                                                       B&W                                                       w/Color
 Saturday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$112.50 . . . . . . . . . . . . . . . . . . . . . . . . . . . $242.50
 Sunday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150.00 . . . . . . . . . . . . . . . . . . . . . . . . . . . $280.00
 Full page and half page display unit advertisers on a 26x or greater display contract will continue to
 receive 35 percent off photo page advertisements.

 Open House Planner
 Advertisers can enhance photo page advertisements by adding their open house listings to the Open
 House Planner on page 2 of StatesmanHomes. For an additional $10, advertisers who purchase
 a Sunday Photo Page advertisement can request to run their open house listings based upon
 availability and publishing in template form.
 If the Open House Planner is purchased alone, the cost is $139, based upon availability and
 publishing in template form.

 StatesmanHomes Offerings

 People in the News. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30.00 per inch
 Minimum 3 column x 2.5", or 1/16 page advertisement.




                                                                                                                                                 Real Estate -   5
real esTaTe raTes (continued)

NewHomes
 NewHomes is the key to finding a newly constructed home in a master-planned community or new
 neighborhood in Central Texas.
 Home seekers can peruse in-depth articles, builders’ offers, maps and more in print on Saturdays
 and online 24/7. The same large and area-wide distribution as Sundays with single-copy
 distribution on Sunday to targeted zip codes. Advertising costs for the NewHomes section will be
 the Sunday contracted rate.
 Publish a Color Photo Advertisement in Saturday’s NewHomes and in Sunday’s StatesmanHomes
 on the same weekend and receive a 40 percent discount on the Saturday advertisement.

 Monthly Earned Rates

 inChes                            MOnday–Thursday                              Friday–saTurday                                sunday
 1–34" . . . . . . . . . . . . . . . . . . . . . $139.07 . . . . . . . . . . . . . . . . . . $177.57 . . . . . . . . . . . . . . . .$216.54
 35"+ . . . . . . . . . . . . . . . . . . . . . .$123.67 . . . . . . . . . . . . . . . . . $158.20 . . . . . . . . . . . . . . . $194.60
 Rates are based on calendar month and are non-transferable. For billing purposes, a display
 advertising billing unit represents a measure of one column wide by one inch deep. For in-column
 advertising, one unit is the equivalent of 11 agate lines.

 NewHomes Color Rates
                                                                                                                       single Page

 Black & 1 Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,425.00
 Black & 2 Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,860.00
 Black & 3 Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,200.00


Holiday Rates
 As a result of Sunday home delivery being distributed on selected holidays, the Sunday rate will
 be applied for the following dates in 2011: New Year’s Day (Saturday, Jan. 1, 2011); Martin
 Luther King Jr. Day (Monday, Jan. 17, 2011); Presidents’ Day (Monday, Feb. 21, 2011); Memorial
 Day (Monday, May 30, 2011); Independence Day (Monday, Jul. 4, 2011); Labor Day (Monday,
 Sep. 5, 2011); Columbus Day (Monday, Oct. 10, 2011); Veterans Day (Friday, Nov. 11, 2011);
 Thanksgiving Day (Thursday, Nov. 24, 2011); Day After Thanksgiving (Friday, Nov. 25, 2011);
 Christmas Day Observed (Monday, Dec. 26, 2011).




                                                                                                                                                 Real Estate -   6
real esTaTe raTes (continued)

Bolding
 Your entire in-column advertisement may be printed in bold for an additional $2.00 per day.


Discounts
 May not be combined except as noted on this rate card.
 Pickup discounts - Advertiser may pick up any display advertisement and repeat it during a 7 day
 period and receive a 30 percent discount. Sunday is always full price.
 Weekend stretcher - Publish your display advertisement Saturday, Sunday and Monday, and
 receive a 50 percent discount on Saturday and Monday. Sunday is always full price.
 standby advertisements - A discount of 50 percent will be allowed for standby advertisements
 which may publish at the discretion of the Austin American-Statesman management. Advertisements
 must be camera-ready, minimum ¼ page and no copy changes.


Weekly Business Review
 Distributed Saturday only by subscriber request.

 Deadline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday prior, 12 noon
 Contact your sales representative for available sizes and rates.




                                                                                                                                         Real Estate -   7
online

Statesman.com/Homes
 StatesmanClassifieds.com provides real estate customers a wide variety of opportunities to reach one
 of the largest media audiences in Central Texas. As the largest local online marketplace for homes,
 cars, jobs and merchandise, it’s where serious buyers go to shop both Austin American-Statesman
 newspaper classifieds and online only offerings. The statesman.com family of websites has over 24
 million page views per month. The statesman.com family of websites is Central Texas’ top online
 local news and information resource. Statesman.com online advertising solutions extend the reach
 of an Austin American-Statesman print campaign, giving the advertiser the opportunity to reach
 more than 60% of adults in the Austin area in a typical week.
 The REAL ESTATE SALES/RENTAL sections provide users access to listings for new and
 existing homes, condos and townhomes. Home shoppers and renters begin their search here to
 find properties offered for sale or lease by realtors or individuals. In addition to a powerful search
 capability, this section contains related home buyer information such as neighborhood and school
 content to help users in the market make more informed decisions about where to live.
 The NEW HOME SEARCH section provides users the ability to access a specialized search
 environment specific to new home construction. Builders have the ability to feature new home
 communities, including their complete inventory of floor plans and spec homes throughout Central
 Texas. Lead generation technology gathers contact information from users who wish to learn more
 about the properties available.
 StatesmanClassifieds provides several advertising opportunities within the REAL ESTATE
 SALES/RENTAL sections to help maximize your exposure and direct traffic to your website. These
 opportunities include Content Sponsorships and Banner Advertising. A multimedia campaign with
 a combination or print and online advertising is also available.
 Classified line advertisements publishing in the Austin American-Statesman classifieds will also
 appear online, remaining on the searchable site for six days following the publication of the print
 advertisement. Advertisers may enhance their message by including a hyperlink to their website
 and/or an e-mail address within their print advertisement allowing statesmanclassifieds.com users
 to e-mail the advertiser directly or link to the advertiser’s website for an immediate response.
 For more information regarding an online strategy that will maximize the power of the Internet,
 call (512) 445-3509




                                                                                                          Real Estate -   8
¡ahora sí! and ahorasi.com
 Reach Central Texas’ fastest growing population segment, Hispanics, with the leading Spanish
 newspaper. ¡ahora sí! provides readers with news that touch their everyday life. Readers find local,
 national, international news and sports. A local focus provides information about their community,
 neighborhoods, entertainment, extensive event calendars, advice columns, and other topics that
 offer insight into life in Central Texas. In addition to providing award winning* news coverage,
 ¡ahora sí! is also actively involved in the local Hispanic community’s educational initiatives. This is
 what keeps our readership of 76,476** with a buying power of $1.3 Billion*** interested and reading
 ¡ahora sí!. Reach this young (63% of readers are ages 18-44) and educated audience (54% of readers
 have some college or college degrees) by calling your sales representative or our ¡ahora sí! office at
 512-445-3822 for more information.
 *2007 NAHP Silver Excellence award **2009 CVC audit ***Scarborough Research 2009


Thumbnail Art
 Use thumbnail art to say it with style. These may be viewed online at
 www.statesman.com/advertising/rates


Point Sizes & Fonts
 We offer 9 point sizes and 3 typefaces/font styles. Contact your sales representative for more
 information.


In-column Borders
 You may add a border to the top and/or bottom of your advertisement. We offer a number of styles
 to choose from. Contact your sales representative for more information.




                                                                                                           Real Estate -   9
                 PrePrinTs

                Preprint Insertion Rates
                   The Austin American-Statesman sells its services directly to local merchants and will not distribute
                   preprints that are a collection of advertising for local businesses. Publisher does not sell local
                   advertising services on a wholesale basis. All Local Retail Advertising preprints are priced according
                   to the cost-per-thousand (CPM) chart shown below. Minimum $400 per insertion. CHARGES
                   WILL BE DETERMINED BY PAGE SIZE AND QUANTITY. Some restrictions apply. For price
                   quotes on Preprints, call your sales representative or (512) 445-3784.




                           5-Digit Zip Code Preprint Non-Contract Rates & Zone Rates
Actual rates based on total square inches.                                                  Circulation
                             Square           Up to         Up to              Up to               Up to     Up to     Up to         Over
                             Inches          25,500       45,000             80,000           110,000       150,000   180,000      180,000

4 page tabloid
                             Up to 550        $83.50        $79.25             $71.50              $61.75    $57.50    $47.25        $47.00
2 page standard

6 page tabloid                551–825         $89.50        $85.75             $81.75              $75.00    $71.00    $65.50        $62.75
8 page tabloid
                            826–1,100         $97.50        $93.50             $89.50              $82.50    $79.00    $73.75        $70.25
4 page standard

12 page tabloid
                          1,101–1,650        $117.50      $114.50            $109.75              $102.00    $97.75    $93.00        $89.25
6 page standard

16 page tabloid
                          1,651–2,200        $138.50      $134.00            $130.00              $121.50   $117.75   $110.25       $108.50
8 page standard

20 page tabloid
10 page standard
                          2,201–3,300        $154.25      $150.50            $146.25              $137.50   $132.75   $126.75       $124.00
24 page tabloid
12 page standard

28 page tabloid
14 page standard
32 page tabloid
                          3,301–4,950        $182.75      $179.25            $175.00              $164.25   $160.50   $154.25       $150.50
16 page standard
36 page tabloid
18 page standard
                                                       Larger preprints require special quotes.




                                                                                                                               Real Estate -   10
PrePrinTs (continued)

Preprint Contract Frequency Discounts
 Discounts apply to rate schedule on page 10. 50,000 minimum per run.

 5 to 10 per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% Discount
 11 to 20 per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% Discount
 21 to 30 per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12% Discount
 31 to 52 per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15% Discount
 53 to 75 per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% Discount
 76 to 89 per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25% Discount
 90 to 109 per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% Discount
 110 plus per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% Discount
 Yearly contracts are available. For complete information on preprint contracts, contact your
 classified advertising salesperson.


Statesman/Red Plum Preprint Rates
 Statesman/Red Plum is delivered to over 515,000 households in the Austin area. It is delivered
 mid-week to non-subscribers of the Statesman by the U.S. Postal Service. We can also deliver to
 subscribers of your choice Wednesday–Sunday. Choose subscribers, non-subscribers or both to reach
 up to 100% penetration without duplication in select Austin area ZIP codes.
 Add $5.83 cost per thousand to your Statesman preprint rate.
 Sub-ZIP distribution in either Austin American-Statesman or Statesman/Red Plum is an additional
 $5.00 cost per thousand.
 For complete information, contact your multimedia advertising consultant. Solo mailing is an
 additional cost and will be quoted upon request.


Statesman/Red Plum Preprint Deadlines
 Reservation deadlines are a minimum 19 calendar days out from publication date. Preprinted
 material must be delivered no later than 7 calendar days prior to publication date.

Full Run in Paper Delivery
 To reach the full Austin American-Statesman circulation, in-paper preprints can be inserted into all
 home-delivered and news rack copies any day of the week.


Zoned Area Preprints (ZAP)
 Zoned Area Preprints are a distribution system for preprinted advertising materials, allowing
 distribution to one or any combination of Austin American-Statesman circulation branches.
 Zoning is available all week with a minimum quantity of 50,000 for Monday and Tuesday.




                                                                                                                                              Real Estate -   11
PrePrinTs (continued)

Single Sheet Preprint Rates
 FreQuenCy                                                     up to 11" x 12"                                        up to 11" x 17"
 Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . $41.50/m . . . . . . . . . . . . . . . . . . . . . . . . . . $48.50/m
 5–10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $38.00/m . . . . . . . . . . . . . . . . . . . . . . . . . . $45.25/m
 11–30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $35.50/m . . . . . . . . . . . . . . . . . . . . . . . . . . $42.75/m
 31–52 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $33.25/m . . . . . . . . . . . . . . . . . . . . . . . . . . $39.75/m
 53 & over . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $28.25/m . . . . . . . . . . . . . . . . . . . . . . . . . . $36.75/m
 Zoning is available all week. Minimum quantity Wednesday through Saturday is 10,000. Monday and
 Tuesday have a minimum quantity of 50,000. Single sheets larger than 11" x 12" should be folded.


Print Plus Printing Program
 The Austin American-Statesman provides full service printing capabilities for advertisers. Solo mail
 services are available using your mailing list or available database lists. For printing and mail insert
 pricing, call your sales representative or (512) 445-3784.


Preprint Deadlines & Delivery Requirements
 • Reservation deadlines are minimum 14 days out from publication date.
 • Standard skids must be used.
 • Delivery address is: 305 South Congress Avenue, Austin, TX 78704.
 • Phone number is: (512) 445-3731.
 • Delivery Hours are: 7 a.m.–11 p.m. Monday through Saturday and 5 p.m.–11 p.m. Sunday.
 Questions pertaining to Preprint delivery, please call (512) 445-1710.




                                                                                                                                                Real Estate -   12
sPeCial serviCes

Proofs
 Advertisements may be proofed by e-mail or fax. E-mailed proofs will be in PDF format and are
 viewable with Adobe Acrobat Reader. The e-mail subject line will contain your account billing
 name, advertisement size and run date. Corrections must be faxed back or called into Prepress by
 the listed proof deadline. The Austin American-Statesman does not guarantee proofs. Recomposition
 or major changes to any advertisement requiring a complete makeover will be charged at $60 per
 hour. Ad Services hours: Monday–Friday 8:30 a.m. to 6:00 p.m. For proof information, call
 (512) 445-3760.


Corrections vs. Changes
 When the advertiser approves any proof copy of advertising, Publisher shall not be liable for the
 return of any charges made in connection with publication, if the publication contains errors or
 omissions, or if errors occur on changes made on proofs. No proofs will be shown on advertising
 materials submitted after the Publisher’s deadlines. A composition charge of $60 per hour will be
 billed for change of original copy or layout, and for advertising material prepared for publication
 that is not used.


Advertising Artwork
 A complete Creative Services Department is available to assist in creating your advertisement.
 Deadlines are two days prior to newspaper deadlines. Art charges of $60 per hour are incurred after
 the first 30 minutes. Logo copyrights may be purchased for a fee. For more information concerning
 Creative Services, call (512) 445-3713.
 All artwork, layouts, or other material created by the Austin American-Statesman in
 connection with the publication of any advertisement, whether at the specific direction of the
 advertiser, the agency or as made necessary to conform the advertising copy to specifications of
 the Austin American-Statesman shall belong solely to the Austin American-Statesman without regard
 to whether any additional fee is charged for providing such material or any service associated with
 creation of any layout, artwork, or the like. It is specifically agreed between Publisher and the
 advertiser that all copyright or similar rights in such artwork, layout, or similar material shall
 belong to the Publisher.




                                                                                                       Real Estate -   13
MeChaniCal requireMenTs
     Printing Process: Offset

     6 Column Measurements
      Standard page - 126 column inches.
      6 columns (65p3/10.875") wide x 21" deep.

             6 Column ROP Broadsheet
         Columns                 Inches                 Picas
               1                  1.729                 10p4
               2                  3.558                 21p4
               3                  5.388                 32p4
               4                  7.217                 43p4
               5                  9.046                 54p3
        6 (full page)            10.875                 65p3
      13 (double truck)          22.996                 138p
               Inches are rounded to the nearest thousandth.


      Any standard section advertisements over 19 inches
      deep will be charged at full depth (21"). Minimum
      size for each column: 1x1½, 2x2, 3x3, 4x4, 5x5, 6x6.
      Printed dimensions are
      1 percent less due to pagination requirements.


     Tabloid Modular Units
      Tabloid Page - 4 columns (60p/10") wide x 10.5"
      deep.

                   4 Column Display Tab
         Columns                 Inches                 Picas
               1                  2.427                 14p6
               2                  4.951                 29p8
               3                  7.476                44p10
        4   (full page)             10                  60p
       9 (double truck)          20.792                124p9
               Inches are rounded to the nearest thousandth.




                                                                Real Estate -   14
DeaDlines & subMission

In-column Line Advertising Deadlines
 All times are listed as Central Standard Time.
 During the holiday seasons, the advertising deadlines are earlier than those shown here.
 Publication day                          Fax/e-mail deadline                                 Phone-in deadline
 Monday . . . . . . . . . . . . . . . . .Friday prior, 12 noon . . . . . . . . . . . . Friday prior, 5:30 pm
 Tuesday . . . . . . . . . . . . . . . . .Monday prior, 12 noon . . . . . . . . . . Monday prior, 2:30 pm
 Wednesday . . . . . . . . . . . . . . .Tuesday prior, 12 noon. . . . . . . . . . . Tuesday prior, 2:30 pm
 Thursday . . . . . . . . . . . . . . . .Wednesday prior, 12 noon . . . . . . . . Wednesday prior, 2:30 pm
 Friday . . . . . . . . . . . . . . . . . . .Thursday prior, 12 noon . . . . . . . . . Thursday prior, 2:30 pm
 Saturday . . . . . . . . . . . . . . . . .Thursday prior, 2:00 pm . . . . . . . . . Thursday prior, 4:00 pm
 Sunday . . . . . . . . . . . . . . . . . . Friday prior, 12 noon . . . . . . . . . . . . Friday prior, 4:00 pm


Display Advertising Deadlines
 (layouts & incomplete artwork)
 Publication day                                                                              deadline
 Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday prior, 12 noon
 Tuesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday prior, 12 noon
 Wednesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday prior, 12 noon
 Thursday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday prior, 12 noon
 Friday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday prior, 12 noon
 Saturday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday prior, 12 noon
 Sunday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday prior, 12 noon


Display Advertising Deadlines
 (Completed artwork)
 Publication day                          space deadline                                      Materials deadline
 Monday . . . . . . . . . . . . . . . . .Thursday prior, 4:00 pm . . . . . . . . . Friday prior, 12 noon
 Tuesday . . . . . . . . . . . . . . . . .Thursday prior, 4:00 pm . . . . . . . . . Monday prior, 12 noon
 Wednesday . . . . . . . . . . . . . . .Friday prior, 4:00 pm . . . . . . . . . . . . Tuesday prior, 12 noon
 Thursday . . . . . . . . . . . . . . . .Monday prior, 4:00 pm . . . . . . . . . . Wednesday prior, 12 noon
 Friday . . . . . . . . . . . . . . . . . . .Tuesday prior, 4:00 pm . . . . . . . . . . Thursday prior, 12 noon
 Saturday . . . . . . . . . . . . . . . . .Tuesday prior, 4:00 pm . . . . . . . . . . Thursday prior, 12 noon
 Sunday . . . . . . . . . . . . . . . . . . Wednesday prior, 4:00 pm . . . . . . . . Friday prior, 12 noon




                                                                                                                                 Real Estate -   15
DeaDlines & subMission (continued)

Statesman.com/classifieds Deadline
 Text must be submitted 4 working days prior to requested online posting.


Electronic Advertising Submission Guidelines
 Advertisements may be submitted electronically only as Adobe Acrobat PDF (Portable Document
 Format) files in the following ways:
      • Through the Statesman secure FTP (File Transfer Protocol) site
      • Ad delivery services: AdSEND, FastChannel, AdTransit, or WAM!NET
      • Attached to an e-mail message to ads@statesman.com (2MB maximum)
 To receive a fax with more detailed information about our electronic submission guidelines, call the
 Statesman’s Inside Line at (512) 416-5700, category 1006.
 For more information about how to prepare and submit advertisements electronically, please call the
 Statesman Prepress Department at (512) 445-3508.


Fax Submission of Advertisements
 Classified advertisements may be faxed to (512) 445-4065, 24 hours a day, 7 days a week. Faxing in
 advertisements is convenient and time saving. It also allows you to specify exactly how you would
 like your advertisement to appear in the newspaper.


Fax Guidelines
 Your fax should include:
      • Billing/Account phone number
      • Classification
      • Sales Representative’s Name (if known)
      • Schedule
 Type the fax in the style you wish it to appear in the newspaper (e.g., company name in caps, bold
 or larger print, etc.). Use clean, simple pages. Avoid drawing or writing on fax. Type text in 12 pt. or
 larger sans serif font (e.g. Arial).




                                                                                                            Real Estate -   16
TerMs & ConDiTions

Credit Approval
 Credit available only upon approval of a completed credit application. Applications are available
 through your advertising sales representative.


Payment Terms
 Payment in advance is required on all advertising material submitted for publication unless prior
 credit and billing arrangements have been made. Payment is due by the 25th of the month following
 insertion of an advertisement with approved credit. Checks should be made payable to the Austin
 American-Statesman. Credit cards are accepted for pre-payment of advertising, or the “pay as you
 go” payment option. Some restrictions may apply. Contact the Credit Department at
 (512) 445-3767 for details.


General Policy
 All advertising submitted for publication in the Austin American-Statesman is subject to the
 following general policies in addition to any policies set forth by individual advertising agreements
 with advertisers. These conditions shall be cumulative of any agreement and may not be waived
 by any person other than the Publisher, general manager, or the Vice President of Advertising of
 the Austin American-Statesman. The submission of any material for publication as advertising in
 the Austin American-Statesman shall constitute an agreement by the person, company or entity
 submitting such advertising material to all of the terms set forth therein.


Acceptance
 The Austin American-Statesman (hereinafter “the Publisher”) reserves the right to reject or revise all
 material submitted for publication. The advertising columns of the Austin American-Statesman are
 an integral part of the total publication and the Publisher shall exercise complete control over these
 columns. In the event that any material submitted by an advertiser is published in the columns of
 the Austin American-Statesman, the advertiser shall be responsible for all injuries or damages done
 to any individual as a result of the publication of such material. It is specifically agreed between the
 advertiser and the Publisher that the advertiser shall hold the Publisher harmless from any claims,
 any liability, and any costs including reasonable attorney’s fees, incurred as the result of any material
 submitted by the advertiser.




                                                                                                             Real Estate -   17
TerMs & ConDiTions (continued)

Limited Liability
 In the event that the Publisher fails to publish the advertisement or material submitted for
 publication, or if the advertisement or advertising material as published contains errors or omissions,
 Publisher’s liability shall be limited to the amount charged the advertiser in connection with the
 service of providing advertising space or other services provided by the Publisher. This limitation on
 the amount of any liability shall apply even if the failure to publish or any errors or omissions result
 solely from the fault of the Publisher. In no event shall Publisher be liable for any consequential
 damages, lost profits, lost business, or any damages of any nature other than the return of charges
 made to the advertiser in connection with the acceptance of the material. The Publisher will not be
 responsible for more than one incorrect insertion of any advertisement and liability shall be limited
 to that portion of the advertisement affected by the error.
 iMPOrTanT! PuBlisher’s liaBiliTy is liMiTed in all Cases TO The
 reTurn OF The Charges Made FOr The adVerTising. This liMiTaTiOn
 On liaBiliTy is a COndiTiOn FOr The aCCePTanCe OF any adVerTising By
 The AUSTIN AMERICAN-STATESMAN.


Billing Adjustments
 Claims for error adjustments must be made within 30 days of receipt of billing. Errors within an
 advertisement should be reported immediately. The Austin American-Statesman’s liability does not
 in any way exceed the cost of space involved. The Austin American-Statesman’s liability is limited
 to the first insertion. Space ordered and not cancelled by deadline will be charged, even if no copy
 is provided and no advertising appears. No credit is given for advertisements that do not publish,
 regardless of circumstances.


Positioning
 Classified advertisements are positioned under the appropriate classification, however, we do not
 guarantee placement of the advertisement within the classification. All advertising purchased
 outside of Classified is positioned as “Run of the Paper.” All efforts will be made to accommodate
 position requests. Guaranteed positioning within section A is offered at a 20 percent premium,
 subject to availability.




                                                                                                            Real Estate -   18
TerMs & ConDiTions (continued)

Rates/Policy Changes
 The policies and contracted rates of the Austin American-Statesman as stated in these pages are
 subject to review and change by the Publisher and/or Vice President of Advertising at any time
 upon 30 days notice. In the event of any taxes being added to print or online advertising, the
 dollar amount of that tax will not count toward fulfillment of the advertiser’s agreed upon dollar
 commitment.
 The Advertising Agency and the Advertiser assume and agree to pay the charges including an
 appropriate tax for advertising published at their direction. Publisher may bill either Advertiser or
 Advertising Agency.
 Rates included in this rate card or in advertising agreements do not include any network sales
 commission, transaction, or other such fees, which shall not be the responsibility of the Publisher
 unless approved by Publisher in writing.


General
 The Austin American-Statesman reserves the right to reject any and all advertising which it considers
 objectionable. It is also understood that if the state or federal government passes a sales tax, the
 Austin American-Statesman reserves the right to add the amount of said tax to the advertising rules
 in this card. All mail order advertising, advertising on contests, adult entertainment, business
 opportunities and proprietary remedies must be submitted for approval.


Artwork
 All artwork, layouts, or other material created by the Austin American-Statesman in connection with
 the publication of any advertisement, whether at the specific direction of the advertiser, the agency,
 or as made necessary to conform the advertising copy to specifications of the Austin American-
 Statesman, shall belong solely to the Austin American-Statesman without regard to whether any
 additional fee is charged for providing such material or any service associated with creation of any
 layout, artwork, or the like. It is specifically agreed between the Publisher and the advertiser that all
 copyright or similar rights in such artwork, layout, or similar materials shall belong to the Publisher.




                                                                                                             Real Estate -   19
CoPy regulaTions

Late Charges
 If and when late charges are administered, 10 percent of advertisement cost will be assessed.


Late Advertisement Kills
 Display advertisements cancelled within 24 hours of publication or after 12 noon on the last
 business day before Sunday, Monday or holiday publication will be assessed a 25 percent space
 charge. Advertiser shall be liable for any and all costs incurred by Publisher in bringing advertising
 material within the conformance of published policy.


News Style (Editorial) Advertisements
 Advertisements appearing in news style format must carry the word ADVERTISEMENT in 12
 point type at the TOP of the Advertising Unit. ADVERTISEMENT must be typeset once across
 advertisements of less than a full page and twice for full page units. Standard news and headline
 type styles and standard Austin American-Statesman format are not acceptable.


Finance Disclosure Advertisements
 Advertising of any type of credit as a form of payment must include full disclosure of terms
 and rates.




                                                                                                          Real Estate -   20
2011 CalenDar
           January 2011                        February 2011                       March 2011                          April 2011
  S   M     T    W    T    F     S    S   M      T   W    T     F    S    S   M     T   W    T     F    S    S   M     T   W    T     F    S
                                 1               1    2    3    4    5              1    2    3    4    5                             1    2
  2    3     4    5    6    7    8    6    7     8    9   10   11   12    6    7    8    9   10   11   12    3    4    5    6    7    8    9
  9   10    11   12   13   14   15   13   14    15   16   17   18   19   13   14   15   16   17   18   19   10   11   12   13   14   15   16
 16   17    18   19   20   21   22   20   21    22   23   24   25   26   20   21   22   23   24   25   26   17   18   19   20   21   22   23
 23   24    25   26   27   28   29   27   28                             27   28   29   30   31             24   25   26   27   28   29   30
 30   31


            May 2011                            June 2011                          July 2011                          August 2011
  S   M      T   W    T     F    S    S   M      T   W    T     F    S    S   M    T    W    T     F    S    S   M     T   W    T     F    S
  1    2     3    4    5    6    7                    1    2    3    4                             1    2         1    2    3    4    5    6
  8    9    10   11   12   13   14    5    6     7    8    9   10   11    3    4    5    6    7    8    9    7    8    9   10   11   12   13
 15   16    17   18   19   20   21   12   13    14   15   16   17   18   10   11   12   13   14   15   16   14   15   16   17   18   19   20
 22   23    24   25   26   27   28   19   20    21   22   23   24   25   17   18   19   20   21   22   23   21   22   23   24   25   26   27
 29   30    31                       26   27    28   29   30             24   25   26   27   28   29   30   28   29   30   31
                                                                         31


       September 2011                          October 2011                    November 2011                      December 2011
  S   M     T    W    T     F    S    S   M      T   W    T    F     S    S   M     T   W    T     F    S    S   M     T   W    T     F    S
                       1    2    3                                   1              1    2    3    4    5                        1    2    3
  4    5     6    7    8    9   10    2    3     4    5    6    7    8    6    7    8    9   10   11   12    4    5    6    7    8    9   10
 11   12    13   14   15   16   17    9   10    11   12   13   14   15   13   14   15   16   17   18   19   11   12   13   14   15   16   17
 18   19    20   21   22   23   24   16   17    18   19   20   21   22   20   21   22   23   24   25   26   18   19   20   21   22   23   24
 25   26    27   28   29   30        23   24    25   26   27   28   29   27   28   29   30                  25   26   27   28   29   30   31
                                     30   31




2012 CalenDar

           January 2012                        February 2012                       March 2012                          April 2012
  S   M      T   W     T    F    S    S   M      T   W     T    F    S    S   M     T   W     T    F    S    S   M     T   W     T    F    S
  1    2     3    4    5    6    7                    1    2    3    4                        1    2    3    1    2    3    4    5    6    7
  8    9    10   11   12   13   14    5    6     7    8    9   10   11    4    5    6    7    8    9   10    8    9   10   11   12   13   14
 15   16    17   18   19   20   21   12   13    14   15   16   17   18   11   12   13   14   15   16   17   15   16   17   18   19   20   21
 22   23    24   25   26   27   28   19   20    21   22   23   24   25   18   19   20   21   22   23   24   22   23   24   25   26   27   28
 29   30    31                       26   27    28   29                  25   26   27   28   29   30   31   29   30



            May 2012                            June 2012                          July 2012                          August 2012
  S   M      T   W     T    F    S    S   M      T   W    T     F    S    S   M     T   W     T    F    S    S   M     T   W     T    F    S
             1    2    3    4    5                              1    2    1    2    3    4    5    6    7                   1    2    3    4
  6    7     8    9   10   11   12    3    4     5    6    7    8    9    8    9   10   11   12   13   14    5    6    7    8    9   10   11
 13   14    15   16   17   18   19   10   11    12   13   14   15   16   15   16   17   18   19   20   21   12   13   14   15   16   17   18
 20   21    22   23   24   25   26   17   18    19   20   21   22   23   22   23   24   25   26   27   28   19   20   21   22   23   24   25
 27   28    29   30   31             24   25    26   27   28   29   30   29   30   31                       26   27   28   29   30   31



       September 2012                          October 2012                    November 2012                      December 2012
  S   M     T    W    T    F     S    S   M      T   W     T    F    S    S   M     T   W     T    F    S    S   M     T   W    T    F     S
                                 1         1     2    3    4    5    6                        1    2    3                                  1
  2    3     4    5    6    7    8    7    8     9   10   11   12   13    4    5    6    7    8    9   10    2    3    4    5    6    7    8
  9   10    11   12   13   14   15   14   15    16   17   18   19   20   11   12   13   14   15   16   17    9   10   11   12   13   14   15
 16   17    18   19   20   21   22   21   22    23   24   25   26   27   18   19   20   21   22   23   24   16   17   18   19   20   21   22
 23   24    25   26   27   28   29   28   29    30   31                  25   26   27   28   29   30        23   24   25   26   27   28   29
 30                                                                                                         30   31

								
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