HARI V PISHARADY
Sales & Marketing ~ Business Development preferably in Banking / Financial Services Sector
A dynamic professional with over 7.5 years of experience in Sales &
Strategic Planning Marketing, Business Development largely in the Banking / Financial
Operations Presently working with HSBC Bank Ltd. as Area Head – Tamil Nadu baed
out of Chennai
BD / Sales & Expertise in Transaction Banking & Liabilities segment.
Marketing A keen analyst, highly skilled in market forecasting and formulating
strategies to exploit business opportunities.
Proficient in managing sales and marketing operations, organising
Management promotional campaigns, building relationship with clients & achieving
Skilled in managing large teams to work in sync with the corporate set
parameters & motivating them for achieving business and individual goals.
Channel Management Exceptionally well organized with a track record that demonstrates self-
motivation, creativity and initiatives to achieve both personal and corporate
Market Research goals.
An effective communicator with good presentation skills and abilities in
Team Management achieving the set targets.
Exceptional positive and determined approach to research and analyse new business opportunities
combined with a strong ability to generate ideas and solutions.
Demonstrated negotiation, organizational and time management skills.
Immense ability to cope with competing demands and to prioritize tasks.
Well adaptive towards Bank culture and behaviour with ability to work under pressure
High interest in visualizing and presentation that helps to excel in product management skills
Excellent leadership, interpersonal & negotiating skills with strong ability to generate referrals.
Experience in initiating and managing relationships with customers across all segments (NRI’s, corporate,
small and Medium Enterprises and HNI’s).
Profound ability to effectively present information and respond to questions from a group of managers,
clients, customers and the general public.
Sales and Marketing
Running the sales and marketing operations & accountable for increasing sales growth and driving sales
initiatives in order to achieve business goals.
Identifying clients, generating business from existing clientele and achieving business targets.
Conducting competitor analysis & competency mapping for keeping abreast of market trends and
competitor moves to achieve market share metrics.
Identifying & developing new streams; maintaining relationships with customers to achieve repeat/ referral
Customer Relationship Management
Managing customer centric operations & ensuring customer satisfaction by achieving delivery/ service
Mapping client’s requirements & providing them expert advisory services pertaining to selection of right
Recruiting, mentoring, training and development of the field functionaries to ensure sales and operational
Creating and sustaining a dynamic environment that fosters development opportunities and motivates high
performance amongst team members.
Oct’05 till date with HSBC Bank Ltd., Trivandrum
Sales Manager (Customer Acquisitions Team), Trivandrum Oct’05 – April 09
Apr 09 till date with HSBC Bank Ltd., Chennai
Area Sales Manager (Customer Acquisitions Team), Chennai April 09 – Till Date
To Acquire PFS liabilities for HSBC – namely , savings accounts and time deposits
To lead and manage the acquisitions team for the State
To cross-sell other products of the bank ,namely, insurance, investments ,business accounts, assets etc
To ensure the KYC/AML norm of the bank are complied with all times
To Validate the incentive payouts to acquisitions team
To design and implement marketing events and promotions to generate business in their catchments, in
conjunction with support of departments like marketing
Recruiting and mentoring assistant sales managers, monitoring and handling the end-to end operations for
the sales team.
Sourcing and organising quality check of sales.
Acting as in charge of expansion programmes in the zone.
Identifying new areas of operations, planning and implementing sales contest for the cluster.
Managing the Sourcing business and ensuring the compliance aspect.
Hold a key role in generating Profits for the branch.
Implementing key process roll down and imparting process know-how.
To generate revenues per approved head as per annual operating plan
Implementing key process roll down and imparting process know-how.
Achieve annual operating plan targets for the branch
Protect bank’s interest and ensure compliance to regulatory and internal guidelines
Develop individual and team competence
Manage the relationship of High Net worth Individual Clients and Corporate.
Handle all the service issues of the assigned clients and cross sell Bank’s products like Investments,
Insurance, Fixed Deposits.
Meet the clients on a monthly basis along with the Financial Planning Manager/ Premier Relationship
Managers to discuss the progress of their Investment portfolios and suggest changes, if any, depending on
the current market scenario.
Establishing Direct relation with the Premier Customers through an effective sales strategy and there by
ensuring attainment of sales goals and achieving the Personal Targets.
To ensure that all PFS customers are provided with Wealth Management services
Maintaining customer relationships and service levels in line with the Global Premier standards
Responsible for expanding base and AUM through further penetration into existing base and by acquiring
New Clients by Referrals.
Monitor the transactions in the assigned customer’s accounts and ensure that all the transactions comply
with the laid down guidelines.
Presently handling 22 member customer acquisitions team for Chennai, Tamil Nadu
Played a significant role in developing and implementing sales strategies for maximization of productivity of
Efficiently designed & implemented successful training programs for assistant sales managers in the
Distinction of being the first Sales Manager from the Region to get promoted as State Head within a short
span of 18 Months.
Demonstrated excellence in creating a Benchmark by sourcing Criticare policies (Health policy) within a
single day and stood first in India
Key player in bringing around 600 M of fresh money to the branch.
Has referred Life Insurance Premium worth 30 Lacs.
Key player in bringing NTB HNI clients( Relationship of 2.5 M / Account ) to branch month on month for
past 3 years
Have successfully conducted several customer events over a span of 2 years including the flag ship events
of HSBC , HSBC PREMIER events
Was actively involved in sourcing corporate salary relation in and around Trivandrum especially Technopark
Was handling 14 corporate salary relations.
Jun’04 – Sep’05 with HDFC Bank Ltd, Trivandrum
As Territory Manager - Credit Cards
Reporting to South Head – Alternate Channel and handling a team of 10 executives for HDFC Credit Card
South Kerala based out of Trivandrum
Organizing events and activities for lead generation and identifying potential business areas.
Participating in important decisive business meetings.
Played a significant role in launch of HDFC credit cards in Trivandrum, especially in companies like Techno
park and Hindustan Latex for the first time.
Successfully increased sales by 200 % vis-à-vis the previous year.
Courses & Certifications
AMFI Certified ( Associations of Mutual Funds Of India
Anti Money Laundering Certification
Fighting Dirty Money
Global Premier Certification
Regional Accreditation Test
Account Opening Certification
Post Graduate Diploma in Computer Applications from Informatics
CCNA Certification from Aptech
BCA from Mahatma Gandhi University , Kottayam in 2001.
Date of Birth : 03rd Sep’ 1976
Languages Known : English, Malayalam, Tamil, and Hindi