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Mens Grooming Products in India

Description:    Our Mens Grooming Products in India report offers a comprehensive guide to the size and shape of
                the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to
                identify the sectors driving growth. It identifies the leading companies, the leading brands and
                offers strategic analysis of key factors influencing the market - be they new product developments,
                distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change. Product
                coverage: mens pre-shave, razors, post-shave, bath and shower products, deodorants, hair care,
                skin care. Data coverage: market sizes (historic and forecasts), company shares, brand shares .
                Why buy this report? - Get a detailed picture of the mens grooming products industry; - Pinpoint
                growth sectors and trends and identify factors driving change; - Understand the competitive
                environment, the market’s major players and leading brands; - Use five-year forecasts to assess
                how the market is predicted to develop. With a network of over 600 analysts worldwide, we have
                the unique capability to develop reliable information resources to help drive informed strategic
                planning.



Contents:       1. Executive Summary
                - Only 6% Value Growth Despite Huge Potential
                - Urban India Spearheads Demand for Value-added Products
                - Overwhelming Growing Demand From The Low- and Lower-middle-income Households
                - A Very Fragmented Industry
                - Slow Growth Within Dominant Products Expected To Drive Overall Performance Down

                2. Cosmetics and Toiletries Sales
                2.1 Market Performance
                - Improved Product Awareness and Inclination To Spend on Cosmetics and Toiletries Help Sales
                Growth in 2005
                - Aggressive Price Competition Impinges on Value Growth of Large Product Areas
                - Colour Cosmetics Performs The Best in 2005
                - Somewhat Early for A Men Product’s Revolution
                - A Plethora of Companies Behind One Undisputed Leader
                - Dynamism From Premium Cosmetics and Direct Sellers To Attract Wealthy Urbanites
                - Access To Premium Products Remains Limited To Only A Few
                - “masstige” To Be Different From The Grey Market While Being Still Affordable
                Table 1 Retail Sales of Cosmetics and Toiletries by Sector: Value 2000-2005
                Table 2 Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2000-2005

                2.2 Market Performance by Region
                - Leading West and South Become Sophisticated
                - Large Demand for Basic Necessities in North India
                - Traditional Practices Continue To Impinge on Cosmetics and Toiletries Sales in East and Northeast
                Table 3 Retail Sales of Cosmetics and Toiletries by Region: Value 2000-2005
                Table 4 Retail Sales of Cosmetics and Toiletries by Region: % Value Growth 2000-2005

                2.3 Market Performance by Rural-urban Split
                - Rising Purchasing Power To Boost Sales in Rural India
                - Sachets’ Strategy Applied To Many Sectors To Boost Rural Penetration
                - Urban India Spearheads Demand for Value-added Products
                Table 5 Retail Sales of Cosmetics and Toiletries by Rural-Urban % Analysis 2005

                2.4 Key Trends and Developments
                - New Age Marketing To Reach Trendy Freaks
                - Conventional Means Remain Most Important To Reach The Mass
                - Sachets’ Strategy Applied To Many Sectors To Create Consumption
                - Growing Focus on The “masstige” Positioning
2.5 Competitive Environment
- Market Shares
- Direct Sellers Growing But Remain Small and Urban-centric
Table 6 Cosmetics and Toiletries Company Shares by NBO Retail Value 2001-2005
Table 7 Cosmetics and Toiletries Company Shares by GBO Retail Value 2001-2005
Table 8 Cosmetics and Toiletries Brand Shares by Retail Value 2002-2005

2.6 Leading Company Profile: Amway India Enterprises
- Company Background
- Marketing Strategy
Summary 1 Amway India Enterprises Operational Indicators 2004
- Production Capacity
- Competitive Positioning
- A Bright Outlook
Table 9 Amway India Enterprises Shares of Cosmetics and Toiletries by Subsector by Retail Value
2001-2005

2.7 Leading Company Profile: Dabur India Ltd
- Company Background
- Growth by Acquisition
- Focus on Overseas Business
- Marketing Strategy
- Key Brand Endorsements by Celebrities
Summary 2 Dabur India Ltd Operational Indicators 2005-2006 (Year ending 31 March 2006)
- Production Capacity
Summary 3 Dabur India Ltd: Production Statistics 2004 (Year ending 31 March 2004)
- Competitive Positioning
- A Major Player in North and East and Northeast India
- A Strong Distribution Network
Table 10 Dabur India Ltd Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-
2005

2.8 Leading Company Profile: Godrej Consumer Products Ltd
- Company Background
Summary 4 Godrej Consumer Products Ltd Operational Indicators 2006 (Year ending 31 March
2006)
- Marketing Strategy
- Production Capacity
- Decline in Contract Manufacturing
Summary 5 Godrej Consumer Products Ltd: Production Statistics (Year ending 31 March 2004)
- Competitive Positioning
- Godrej No. 1 and Cinthol Remain The Flagship Brands
- High Focus on Colourants
Table 11 Godrej Consumer Products Ltd Shares of Cosmetics and Toiletries by Subsector by Retail
Value 2001-2005

2.9 Leading Company Profile: Nirma Ltd
- Company Background
- Marketing Strategy
Summary 6 Nirma Ltd Operational Indicators 2006 (Year ending 31 March 2006)
- Production Capacity
Summary 7 Nirma Ltd: Production Statistics 2004
- Competitive Positioning
- Nirma Pioneers The Concept of Flat Distribution Network
Table 12 Nirma Ltd Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

2.10 Emerging and Niche Companies
- Avon Beauty Products India Pvt Ltd
- Cavinkare Pvt Ltd
- Lotus Herbals Ltd
- Modicare Ltd
- Oriflame India Pvt Ltd
2.11 Retail Distribution
- Kiranas Remain The Central Point
- Organised Retailing Takes Off
- Department Stores, In-shop Counters and Specialist Stores To Cater To The Elite
- Pharmacies/drugstores Fail To Pick Up Despite Select Premium Cosmetics Sales
- Direct Sales Witnesses Rising Popularity Levels
- Internet Sales Hampered by Low Computer Penetration
Table 13 Retail Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2000/2005
Table 14 Retail Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis
2005

2.12 Retailer Activity and Private Label Trends
- Retailer Activity
- Private Label Trends
Table 15 Penetration of Private Label by Sector by Retail Value 2001-2005

2.13 Forecast Market Performance
- Slow Growth Within Dominant Products Will Drive Overall Performance Down
- Indians Will Continue To Be Highly Price Sensitive
- With Still Low Per Capita Consumption, India Offers Huge Potential
- Marketing Will Continue To Play A Key Role in Attracting New Consumers
- Colour Cosmetics, Fragrances and Deodorants As Best Performers
 Smaller Niches Open The Market by Targeting Urbans
- Battling The Unorganised Channel Through Packaging Innovation and Legislation
Table 16 Forecast Retail Sales of Cosmetics and Toiletries by Sector: Value 2005-2010
Table 17 Forecast Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2005-2010

2.14 Forecast Market Performance by Region
- East and Northeast To See Strongest Growth From Smallest Base
- West Will Continue To Spearhead Sales
- North To Expand Fast
- Optimistic Outlook for South India
- Growth Will Come From The Cities
Table 18 Forecast Retail Sales of Cosmetics and Toiletries by Region: Value 2005-2010
Table 19 Forecast Retail Sales of Cosmetics and Toiletries by Region: % Value Growth 2005-2010

3. Men's Grooming Products
3.1 Sector Performance
- Penetration of Men’s Grooming Products Remains Very Low in India
- Perception Is Changing Slowly
- Upgrading Slowly, in Line With Economic Potential
- Men’s Pre-shave: Cream Format Is Still Favoured
- The Use of Men’s Toiletries Remains Restricted
- Gillette India Maintains Clear Lead Despite Grey Channel
- Forecast Performance
Table 20 Retail Sales of Men's Grooming Products by Subsector: Value 2000-2005
Table 21 Retail Sales of Men's Grooming Products by Subsector: % Value Growth 2000-2005
Table 22 Men's Grooming Products Company Shares by Retail Value 2001-2005
Table 23 Men's Grooming Products Brand Shares by Retail Value 2002-2005
Table 24 Forecast Retail Sales of Men's Grooming Products by Subsector: Value 2005-2010
Table 25 Forecast Retail Sales of Men's Grooming Products by Subsector: % Value Growth 2005-
2010

3.2 Sector Performance by Region
- Progressive West Indian Men Continue To Shape Men’s Grooming Trends in India
- North and South India Continue To Grow on Rural Sales
- East and Northeast Growing Swiftly From A Smaller Base
- Forecast Performance by Region
Table 26 Retail Sales of Men's Grooming Products by Region: Value 2000-2005
Table 27 Retail Sales of Men's Grooming Products by Region: % Value Growth 2000-2005
Table 28 Men's Grooming Products Brand Ranking by Region 2005
Table 29 Forecast Retail Sales of Men's Grooming Products by Region: Value 2005-2010
Table 30 Forecast Retail Sales of Men's Grooming Products by Region: % Value Growth 2005-2010
            3.3 New Product Developments
            - 2005: Focus on Skin Care Properties To Upgrade Ranges
            - Shift To Men Specialised Products in Bar Soap and Talcum Powder
            - Deodorant Targets Indian Youth
            Summary 8 Men's Grooming Products: New Product Launches 2004-2005

            3.4 Razors and Blades
            - Gillette Bets on Twin-blade Razor Sales
            Table 31 Retail Sales of Men's Razors and Blades by Type: 2000-2005
            Table 32 Men's Razors and Blades Brand Shares by Retail Value 2002-2005

            4. Definitions
            - North India
            - East and North East India
            - South India
            - West India
            - Urban
            - Rural



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Description: Sales Data India document sample