Sample Business Plan for Home Theater

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					Instructor Certification Training
             Training Objectives

1. Certify you to teach NxLeveL
2. Increase your confidence in teaching
   adult learners
3. Show you the NxLeveL system for
   writing business plans
4. Offer you a business model for success
5. Enjoy our time together
                Day One Agenda

1.   Welcome & Introductions
2.   About NxLeveL
3.   NxLeveL Course Overview
4.   The Art of Teaching Adults
5.   In-Depth Course Analysis
6.   The Art of Teaching NxLeveL
7.   NxLeveL Website Resources
8.   Successful Business Model
9.   Q&A, Day One Wrap Up
                Day Two Agenda

• Each instructor will make a 10-15 minute
  presentation using the NxLeveL materials.
   Find out how easy it is to use the NxLeveL
    Instructor’s Manual.
   Demonstrate presentation and facilitation
   Demonstrate how to teach adult learners.
   Demonstrate tips and techniques.
   Receive feedback from other instructors and
    Master Trainers.
                 Class Procedures

• Please silence your cell phones.
• We’ll break every couple of hours or so.
• This is a collaborative effort.
   Student-Lead Discussions
   Reflection and Experience
• Immediate gratification.
1. Introductions
                 About you…

•   your name
•   From Where
•   Education
•   Experience
•   Teaching
    NxLeveL Instructors should be…

• Experienced instructors
• Experienced entrepreneurs
• People who enjoy teaching adults
• People with confidence and
• People who can create a fun,
  friendly learning environment
                 About me…

•   B.S. Finance, MBA, MED
•   Small Business Owner
•   SBDC Regional and State Director
•   ASBDC Accreditation Committee Member
•   Certified NxLeveL® Instructor
•   NxLeveL® Master Trainer
•   Managing Editor of NxLeveL® Products
•   President and CEO of NxLeveL®
  The Importance of what we’re doing!

“The dreams we build and the life we lead
  sometimes differ by staggering amounts.
  This need not be. We can reduce that gap
  and build a life which accords quite closely
  to our dreams.”
                             On becoming an educated person
                             By Dr. Virginia Voeks
        What if I offered you…

• a proven product in a growing
• a business model with a 15 year
  track record
• a pricing structure that will
  guarantee a profit (Program
• a marketing strategy that will
  bring customers and sponsors
2. About NxLeveL…
              History of NxLeveL

•   Founded in 1993
•   University of Colorado (WEN)
•   Sponsored by the US West Foundation
•   Originally 14 western states
•   18 curriculum writers
•   Tested and updated from the network of
    administrators, instructors and
                  NxLeveL Today

•   42 states, American Samoa, Puerto Rico,
•   Hundreds of communities
•   4,500+ certified instructors, master trainers,
    and state administrators
•   Organizations teaching NxLeveL include
    SBDCs, CoC, WBC, community and economic
    development, business incubators, religious
    groups, and others
•   120,000+ participants to date
•   10,000+ participants each year
NxLeveL Partnerships
            Vision Statement

“To help people better their lives through
entrepreneurial education and small
business ownership.”
                 Michael C. Finnerty
                 Participant Profile

•   Age
•   Gender
•   Ethnicity
•   Income
•   Education
•   Pre-Venture, Start-
    Up, Existing
•   Start-Up Capital
3. NxLeveL Course Overview!
NxLeveL Products
               “Get the Buzz on Biz”

1.  Being an Entrepreneur
2.  Mind Your Own
3. Be a Legal Eagle
4. E-Commerce
5. Researching Your Idea
6. Big Time Marketing
7. Building Your Business
8. Accounting
9. Managing Your Cash
10. Show Me the Money
11. Ready, Set, Charge!
                 “Business Plan Basics”

1.    Keys to Your Business Success
2.    Assessing Your Business Idea
3.    Business Planning
4.    The Marketing Plan
5.    Government Regulations
6.    Management
7.    Market Analysis
8.    Product and Price
9.    Placement and Promotion
10.   E-Commerce
11.   Selling Success
12.   Where’s the Cash
13.   Managing the Money
14.   Financial Tips and Tools
15.   Bringing it All Together
                         Start-Up Sessions

1.    Intro-Are You Entrepreneurial
2.    Developing Your Business
3.    Business Start-up Options (1)
4.    Business Start-up Options (2)
5.    Business Fundamentals
6.    Testing the Idea: Market
      Research & Analysis
7.    Getting to the Market:
      Marketing Strategies
8.    Understanding Budgets &
9.    Raising Money
10.   Getting Started & Managing the
                     Entrepreneur Sessions

1.    Introduction, Overview &
2.    Planning and Research
3.    Organizational Matters
4.    Marketing Analysis
5.    Marketing Strategies
6.    Financial Overview – Books and
7.    Managing Your Money - Budgets
      and Assumptions
8.    Managing Your Money - Cash
      Flow Projections
9.    Understanding and Using
10.   Financing Your Business -
      Money Sources
11.   The Deal Making Process –
12.   Your Business Future - Managing
                         “Tilling the Soil”

1.    Take Stock in Your
2.    Basic Equipment
3.    The Legal Terrain
4.    Manage from the Ground Up
5.    Plant It, Grow It, Market It
6.    Reap the Benefits
7.    Get Your Budget in Line
8.    Analyze These: Cash Flow
      and Financial Statements
9.    Cultivate Your Money
10.   Harvest Your Future
                    Signage Session

1.   The Effectiveness of
2.   Signage, Laws, and
     Community Standards
3.   Elements of Design
4.   Working with Designers
     and Manufacturers
NxLeveL in Spanish
Digital Books Available
                          NxLeveL On-Line

1.    Introduction, Overview &
2.    Planning and Research
3.    Organizational Matters
4.    Marketing Analysis
5.    Marketing Strategies
6.    Financial Overview – Books and
7.    Managing Your Money - Budgets
      and Assumptions
8.    Managing Your Money - Cash
      Flow Projections
9.    Understanding and Using
10.   Financing Your Business -
      Money Sources
11.   The Deal Making Process –
12.   Your Business Future - Managing
          Business Plan Articles

“Do Start-Ups Really Need Formal
Business Plans?”
“Research Roundup: Writing a Plan.”
   Writing a Business Plan…

“teaches students to become
strategic thinkers.”
4. The Art of Teaching Adults!
        Adult Learning Theories

“It is unlikely that there will ever be a
single theory of adult education. Instead,
there will be many theories useful in
improving our understanding of adults as
                      Adults as Learners
                      by K. Patricia Cross
     Adult Learning Theories

“Adults learn best when they are
curious, challenged, or desiring
of competence.”
                 - Daniel D. Pratt
         As an adult learner…

1. Why are you here today?
2. What are your expectations?
3. What better not happen?
                        Andragogy Theory
                       by Malcolm Knowles
As a person matures:

1) his/her self-concept moves from one of being a dependent
   personality toward one of being a self-directed human being,

2) he/she accumulates a growing reservoir of experience that becomes
   an increasing resource for learning,

3) his/her readiness to learn becomes oriented increasingly to the
   developmental tasks of his/her social roles, and

4) his/her time perspective changes from one of postponed application
   of knowledge to immediacy of application, and accordingly his/her
   orientation toward learning shifts from one of subject centeredness
   to one of problem centeredness.
                  Three-way Typology Theory
                        by Cyril Houle
Motivations of adult learners:

1) Goal-oriented learners, use learning to gain specific objectives, such as
   learning to speak before an audience, learning to deal with particular family
   problems, learning better business practices, and similar concrete
   objectives. Such learners do not restrict their learning activities. They’ll
   take a course, join a group, read a book, take a trip, etc.

2) Activity-oriented learners, participate primarily for the sake of the activity
   itself rather than to develop a skill or learn subject matter. They take the
   course or join a group to escape loneliness or boredom or an unhappy
   home or job situation, to find a husband or a wife, to amass credits or
   degrees, or to uphold family tradition. They do almost no reading.

3) Learning-oriented learners, pursue learning for its own sake. They seem to
   possess a fundamental desire to know and grow through learning, and their
   activities are constant and lifelong. Most are avid readers; they join groups,
   and even choose jobs, for the learning potential offered; they watch serious
   programs on television and make extensive background preparations when
   traveling in order to appreciate what they see.
The Pyramid of Learners!
  by K. Patricia Cross



                    Adult Learning Styles!

Learning Style        Characteristics                      Teaching Strategies
                      - process new information best       - graphics, illustrations
Visual Learners       when it is visually illustrated or   - images
                      demonstrated                         - demonstrations

                      - process new information best       - Instruction
Auditory Learners     when it is spoken                    - discussions

                      - process new information best       -   written assignments
Kinesthetic           when it can be touched or            -   taking notes
                      manipulated                          -   examination of objects
                                                           -   participation in activities

                      - process new information best       - distance learners can
Environmental         when it is presented in                control their own
Learner               surroundings that match learner        learning environment
                      preferences (room temperature,         to a larger extent than
                      lighting, seating, etc.)               on-campus students!
         Top Ten Characteristics of Adult

• 10. Adults try to avoid failure
   Adults are much less open to the trial-and-error approach than
    children are. Adult learners will resist something new if it
    involves the risk of making an error and feeling foolish as a
• 9. Adults will learn only what they feel they
  need to learn
   In the work world, adults are expected to evaluate the relative
    importance of information, to exercise personal judgment in
    setting priorities and allocating their time. This behavior carries
    over into the adult learning environment.
• 8. Adults want their learning to be practical
   Adults are willing to learn theories, but only if they can see how
    those theories apply in real life. Adult interest soars when
    training is built around a clearly defined challenge or demand,
    rather than hypothetical problems and solutions.
         Top Ten Characteristics of Adult

• 7. Adults are problem-centered
   Adults must feel that the material they are learning is relevant,
    and that it will have immediate effect. They want to see how the
    objectives of the learning relate to authentic situations and real
    solutions to problems.
• 6. Adults learn by comparing past experience
  with new experience
   Every adult learner has a lifetime collection of previous
    knowledge and experience. When learning something new,
    most adults need to see how it fits in with (or is different from)
    what they already know.
• 5. Adults Can Be skeptical
   Adults will filter new information through their years of
    experience and knowledge. They become skeptical when
    information conflicts sharply with what they already hold to be
    true or if the instructor appears inexperienced or unqualified.
         Top Ten Characteristics of Adult

• 4. Adults need immediate feedback concerning
  their progress
   Adults want to know how they are doing all along the way. They
    are not content to continue plugging away at course material
    without knowing whether they are on the right track.
• 3. do not all learn the same way (personal
  learning styles)
   By the time people reach adulthood, they have settled into a
    learning style that has worked well for them in the past. One
    person may prefer reading, while another does best trying out a
    practical exercise, for example.
• 2. Adults are goal-oriented
   Adults want to know what the specific goals and objectives are of
    a course, how they are measured, and what determines their
    individual success.
       Top Ten Characteristics of Adult

• 1. Adults are motivated to learn
   Adults learn most effectively when they have
    an inner motivation to develop a new skill or
    gain new knowledge. Adults participate in
    self-directed learning almost universally. The
    typical adult spends 500 hours every year in
    self-directed learning.
          Take this simple test

Thinking back over your whole life, what were the
most significant learning experiences you ever had?
That is, list the moments (or events) in which
you discovered something of lasting significance to
your life.
      Ask yourself the following questions
                  about each…

1. Did it take place in the classroom?
2. Did it take place in a school?
3. Was a professional teacher instrumental in making the learning
   experience happen?
4. Was a teacher-like figure (e.g., coach, minister, school
   counselor, theater director) instrumental in making the learning
5. If the answer to 3 or 4 is “yes,” then what did the teacher (0r
   other person) actually do to help you learn?
6. In general, what factors were instrumental in bringing about the
  Good teaching leads to significant

Your job is to shape the environment in a
manner that is conducive to significant
learning in others!
                         What does a significant learning
                            environment look like?

                            Self              Sounding
                                                              Self Directed
                                               Board                              Experienced        Leader
       Actor                                                                                           To
                                         Takes                                                      Discovery
                                       Ownership            Visual
                                                                           Application     Problem
                            From                                                           Centered
       Feedback           Each Other


               Environmental                                                          Auditory

                                                                           Activity               Goal
                                                                           Oriented              Oriented
             Skeptical          Need
                                Learn                Kinesthetic
                                                                     Avoid            Learning       Instructor
                                                                     Failure          Oriented
                  Lecturer               Practical
                        The Art of Teaching Adults!

                                           Sounding         Declaring
                  Autobiography             Board           Objectives      Setting up
  Processing                                                                The Room        Contracting
   Feedback                          Tests
                                    Quizzes                          Getting
                                                                     Packed        Icebreakers
                        Using                       Planning a
     Assigning         Journals                      Session
                                  Overheads                      Showing
                                                                  Videos       Lectures
Outside       Environmental                     Flipping
Learning                                         Charts

                                                                      Asking              Learning
            Inviting                                                 Questions             Styles
            Experts    Participation
 Together                                                                       Learning          Group
                                                            Brainstorming        Circles         Behavior
           Adult Learner Handouts

• Adult Teaching Strategies
• What’s My Learning Style?
• The Adult Learner
• Developing Your Skills as a NxLeveL Instructor
• 30 Things We Know For Sure About Adult
• Books and Websites
5. In-Depth Course Analysis!
           Formula for Success!

•    Our Approach:
     “Learn it tonight… use it
•    Competency-based learning
•    Built on a foundation of
•    Knowledgeable Instructors
•    Expert Guest Speakers
•    Networking Opportunities
•    One-on-One Counseling
                          NxLeveL Guide

• First Day of Class
     Table of Contents (46 short chapters)
     Follow the Session Outlines
     Glossary of Terms
     Index
     Case Studies (Between the Diamonds)
     NxLeveL “Tech Tips”
         E-commerce
         Online resources
         Helpful websites
         Suggestions for software
   Margins
                          Instructor Manual

• Tab A: History of NxLeveL
• Tab B: How to use the Manual
         • Great for future reference
• Tab C: Reporting and Evaluations
         • Check with your State administrator
         • Course registration is on-line
         • All forms available to download and print
• Tab D: Games, Brain Teasers, Food for Thought
         • Have ready for each session

•   Tabs 1-12
•   Participant Session Outline
•   Instructor Session Outline
•   Additional Instructors Notes
•   Overheads/Handouts (On the website, Downloadable)
             Guest speakers should…

•   Be an added benefit to the participants
•   Speak for thirty (30) minutes
•   Be contacted well in advance
•   Come from the local community
•   Understand what’s in it for them
•   Be an expert on the topic
•   Bring handouts and business cards
•   Not use the time to self-promote
•   Be invited to help team teach
                           The Work Hour

• The last sixty (60) minutes of class
    Small discussion groups
    Homework review
    Workbook preview
• Production time of the class
• Allows participants to:
      Work on their business plan
      Answer workbook questions
      Focus on problem-solving
      Work with other students
• Challenges to the work hour are:
      Instruction runs longer than expected
      Guest speakers go beyond allotted time
      Participants consistently leave early
      Instructors aren’t sure how to use the hour effectively
      Getting the most from the work hour!

• Additional Instructor Notes
     Suggestions for the work hour
•   Make the work hour a priority
•   Be the “Controller”
•   Create the expectation early
•   Come prepared for the work hour
               Student Assignments

• Challenges with homework:
   There’s lots of it!
   Student’s skill levels may vary.
   Instructor’s may not be “all things to all
   Knowing what is good work.
   Establishing standards for good work.
   Communicating with students on
        Suggestions for Evaluating Student

• Resource Guide (Online)
   Sample Business Plans
• Business Plan Evaluation Sheet
• Spelling and Grammar
   Software and books
• Matching students and their skills
• Other Service Providers
• Guest Speakers
                   Final Session

•   Handout Completion Certificates
•   Handout Participation Certificates
•   Administer Evaluations
•   Have a Graduation Party
•   Establish Alumni Groups
6. The Art of Teaching NxLeveL!
         Present Your Best Self

• Come prepared to teach
• Dress appropriately
• Avoid nervous habits (pacing,
  jingling pockets, vocalized pauses)
• Read the text
• Commit to your own style
• Brand yourself
• Be an outstanding counselor
              Preparing the Classroom

• Take inventory well in advance
      Lighting
      Outlets
      Tables and Chairs
      Space
      Audio-Visual Equipment
• Arrange the room to suit your plans
    Seating Layout
    Windows/Doors
• Be prepared for last minute changes
    Cleanliness
    Temperature
    Surprises
• Restroom Facilities
• Parking
• Safety
                      Using Visual Aids

•   Variety is the key to success
•   Participants should have good sight lines
•   Don’t turn your back on the participants
•   Using Technology
       Using PowerPoint (Too many slides?)
       Projecting Overheads (Obsolete?)
       Showing Videos (Relevancy!)
       Using the Internet (Are we connected?)
       Have a back-up plan
• Flipping Charts
• Handouts
     Adult Learning Theories

“My greatest strength as a
consultant is to be ignorant and
ask a few questions.”
                  - Peter Drucker
        Asking the right questions!

• The way you ask a question has a lot to do
  with the answer you get.
• Areas of knowledge rather than simple
• Converting lectures into dialogue.
        Asking the right questions!

• Questions are your most valuable tools
   Making points
   Assessing understanding
   Arousing interest
   Testing understanding
   Involving everyone
7. NxLeveL Website!
8. Business Model for Success!
                          Opportunity Knocked!

Year            WEN               Zions          WellsFargo        DCED

1997        $   50,000        $    50,000         $        -   $    20,000

1998            50,000             50,000             35,000        20,000

1999            45,000                    -           35,000        20,000

2000            21,000                    -           35,000        20,000

2001                  -                   -           35,000        20,000

2002                  -            75,000                  -        20,000

2003                  -            65,000             25,000        25,000

            $ 166,000         $ 240,000           $ 165,000    $ 145,000

       Total Sponsorship                      $ 716,000
     The NxLeveL Business Model

• The Competition
• Pricing Structure
• Sponsorships
• Marketing Tools
                The Competition

•   Who is the competition?
•   What is the competition offering?
•   What is the competition charging?
•   Are you working with your competition?
                      Pricing Structure

• Define value for you!
    Low cost provider
    Consistent with the competition
    Perceived value to the client
    Supplemental Income

• How are you determining the price of the training?
    Based on the cost of the training (Breakeven)
    Compared to other offerings
    Compared to higher ed credit hours
    Compared to private sector consulting
    Compared to the cost of paying for a business plan
    Based on what you think you’re worth
               Pricing Structure

• …$1,200-$9,900

• Who are your potential sponsors?
• How does your training meet the needs of your
• What do you specifically want from your
• What will you specifically do for your sponsors?
• Will you offer different types of sponsorships?
                   Marketing Tools

•   Unified Front
•   Standardized promotional materials
•   Centralized media/marketing campaign
•   Offer a variety of sponsorships
•   Co-brand with sponsors and NxLeveL®
•   Hold an annual event
•   Offer courses throughout the year
•   Offer consistent pricing for the courses
•   Video Production
Had Enough?
9. Questions and Answers!
                Sustainable Growth

• Formula: Growth = PRAT
   P = Profit Margin
   R = Retention Rate (Earnings Retained)
   A = Asset Turnover
   T = Asset to Equity Ratio
   P and A = Operating Performance
   R and T = Financial Policies
                Sustainable Growth

• Sustainable Growth Made Simple
• Assumptions:
   The company wants to grow as rapidly as the
    market will permit
   Management is unable or unwilling to sell new
   The company has a target financial policy
   All parts expand in strict proportion
Sustainable Growth
Sustainable Growth
Sustainable Growth
Sustainable Growth
Sustainable Growth

•   Congratulations! You’re now a
    Certified NxLeveL Instructor!

•   Thank You for Participating!

•   All the Best to You!
             Contact Information

 NxLeveL Education Foundation
   Michael Finnerty:
   Connie Fenley:
   1-800-873-9372 or (801) 446-6162

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