mjunction services limited
- A profile
mj@12 will be the most admired and acclaimed Indian brand in eCommerce with an annual transactional value of USD 10
HISTORY & GROWTH
mjunction operating at the cutting edge of Information Technology and the Internet, is a 50:50 venture promoted by SAIL and
TATA Steel. Founded in February 2001, it is today not only India’s largest eCommerce company (having eTransacted worth
over Rs.90,000 crores till date) but also runs the world’s largest eMarketplace for steel. The steel and coal supply chain in
India has been transformed by mjunction, which has ushered in Efficiency, Transparency and Convenience to the way steel
and coal, is bought and sold. Similar transformational change is being sought to be made in the automobile industry and in
the sale of branded products with the launch of autojunction and straightline respectively.
Business volume of the company in terms of Transaction Value has soared from Rs 94.35 crores in FY’02 to Rs 24,854
crores in FY’11, registering a spectacular CAGR of 86%.
mjunction’s growth has not only been in terms of transactional value, revenue and profits. In the space of just 10 years, it has
established a national footprint with offices at 12 locations all over the country. Starting out with a team of less than six
people at inception, today more than 400 people from different professional and academic backgrounds are working on
growing the company at a scorching pace.
STRATEGIC BUSINESS UNITS:
mjunction offers a wide range of eSelling, eSourcing, eFinance and eKnowledge services across diverse industry verticals
that empower businesses with greater process efficiencies. mjunction has service offerings spanning the entire eCommerce
spectrum and operates through – metaljunction.com, buyjunction.in, coaljunction.in, valuejunction.in,
financejunction.in, autojunction.in, straightline.in and mjunctionedge.
metaljunction launched in 2002, provides eSelling Services for the following
materials: Steel, Ferro alloys, minerals and metallics, and Non-ferrous metals
Is the World’s largest eMarketplace for Steel, having sold nearly 8.5 million tonnes
steel for its clients
Also provides eSelling services on a BPO mode
Serves over 11,500 buyers across India
Clients include: SAIL, TATA Steel, TATA Metaliks, TATA Tinplate, ISWP, NMDC,
OMDC, Jindal – Raigarh, Kudremukh etc
Runs www.metaltradecenter.in – An eMarketplace to buy & sell metals & minerals
▪ Launched in 2002, buyjunction offers innovative eSourcing services and solution
encompassing the entire cycle of procurement. buyjunction provides an electronic
platform to industries to source their direct and indirect material requirements. It has
procured goods and services worth over Rs.24,600 crores till date.
▪ buyjunction has an in-house research group which does price & industry trend
analysis and forecast for big buys, enabling its buyers to make informed and
intelligent buying decisions.
▪ buyjunction serves clients in metals, telecom, energy, chemicals, consumer goods,
Public sector enterprises through the following services:
Online Price Discovery (RA): Takes the negotiation process online ensuring
price and supplier discovery in an efficient environment.
Managed Sourcing: As a Procurement Service Provider, buyjunction s
Managed Sourcing service aims at improving procurement related SLA &
Efficiency transaction support to buyers and a mechanism for Spot Buys.
Aggregated Buying Program (ABP): Based on the simple concept of
‘Consortium Buying’, ABP helps businesses lower purchase costs by efficiently
aggregating common buys across enterprises. By leveraging higher volumes,
buyjunction helps enterprises lower unit costs.
Assisted Sourcing: In Assisted Sourcing, team buyjunction leverages its
Category & Domain Expertise to facilitate Strategic Sourcing of different client
organizations working together with their Purchase team. By imparting the power
of Knowledge Based Buying and TCO approach with adoption of a Consulting
Approach through Spend Analysis & Opportunity Assessment, we aim at
delivering Best Value for Money. The premier names in a diversified base of
industry sectors like Ferrous, Heavy Engineering, Projects, Telecom, FMCG,
Chemicals, Industrial Products and many others speak for the success stories.
Enterprise Procurement System (EPS): EPS is a state-of-the-
art hosted solution that addresses Supply Strategy, Supply
Discovery, Supply Execution as well as Performance
Measurement and Monitoring. Developed by the mjunction s
in-house technology team, EPS is currently deployed and successfully running at
SAIL RSP, TATA Steel, HCL, GRSE etc
coaljunction conducts coal eAuction for Coal India Limited and its subsidiaries
Launched in 2005, coaljunction deals with the following products online: Raw coal,
Washed Coal, Hard coke, Coke breeze and Crude coal tar. Also sells imported Coal
Has sold over 95 million tonnes of coal for Coal India Limited (CIL), all its subsidiaries
and Singareni Collieries Company Ltd (SCCL)
Developed and launched Forward eAuction of Coal
Launched India’s first India’s first Coal Spot Price Index in September ‘09
Serves over 10,000 buyers across the country
Sells idle assets, like conveyor belts, earth moving items, obsolete spares, plants and
machinery and even leasing of air strips.
valuejunction is working with several clients operating across various sectors - Tata
Steel, SAIL plants, Coal India Ltd, BOC, Jindal Steel & Power, ARCIL, Tata Power,
NMDC and L&T to name a few.
▪ Also offers B2B services for online sale of repossessed automobiles of auto finance
companies to dealers of used cars on an as-is-where-is basis. It also conducted
India’s first online auction of vintage cars in 2008.
Till date, valuejunction has conducted auctions of movable and immovable assets
worth over Rs 1,000 crore.
Provides finance to the supply-chains at competitive costs through various innovative
products & services such as:
Channel Finance: online finance for distributors
eBill Presentation & Payment Collection: secure collection of money from
all across the country
Buyer Finance: Easy access to finance at competitive rates to facilitate their
purchases on an online mode.
eCash Management system: view payments due, print pay-in-slips and
Insta-loan: An innovative downstream channel finance scheme in
association with Tata Capital
▪ autojunction launched in 2006 forayed into online sale of new cars for the first time in
India with the sale of Reva electric car.
▪ In February 2010, autojunction announced its partnership with Electrotherm India Ltd
(auto division) to sell India’s largest selling electric two wheeler – Yobykes online at
▪ A bouquet of value added services benefiting consumers such as road test reviews,
national and international news on automobiles, ‘Affordability calculator’, personalized
car buying suggestions, online booking of test drives, loan and insurance quotes and
many more are being added to make autojunction, India’s online automobile
▪ autojunction.in is being developed into India’s first fully integrated auto ecommerce
portal catering to all the 3 segments (B2B, B2C & C2C) by offering separate and
specialised auto ecommerce services such as eAuction, eClassifieds, eRetailing
and eReferral services.
Launched in October 2009, straightline marks the company’s foray into the B2C retail
The online shopping portal provides a simple, transparent, complete and cost
effective shopping experience to consumers and sells a complete range of home
products across various categories like Books, Kitchen Appliances, Home
Electronics, Computers/ Peripherals/ Software, Home décor, Consumer durables,
Personal and health care products, Gifts and Toys etc.
All transactions are secured by VeriSign’s Standard Sockets Layer (SSL) Technology
Tie-ups with ICICI Bank, CitiBank & Bill Desk ensures complete ePayment solutions
Drive India Enterprise Solution Limited (DIESL) provides last mile delivery of goods to
Straightline currently focuses on offering customized Corporate Gifting solutions and
runs Loyalty Programs on behalf of various Clients.
mjunctionedge publishes three magazines “Coal
Insights” “Steel Insights” and “Sourcing Insights”
catering to the three primary segments it serves. These
magazines are available in digital versions and of the
three “Coal Insights” and “Steel Insights” are also published in Hindi language.
mjunctionedge also publishes threeo high-end reports, namely the India Coal Market Watch
(ICMW), India Steel Market Watch (ISMW) and Weekly Commodity Report (WCR).
Each of these publications serves to keep its readers abreast of the
latest news and developments in the concerned industry and provides
them with valuable research and analysis of market trends. The
continually increasing readership and advertiser base of the
magazines bears evidence to their popularity and richness of content.
mjunction’s conference division organizes International Conferences
focusing on issues that concern the industry verticals the company
serves as also to provide a platform to promote eCommerce in
general. A few of such conferences are co-hosted with renowned
partners like the McCloskey Group, CRU and industry associations.
ejunction – a Trust formed by mjunction
Objective: to spread basic computer education for empowering people free of cost,
which would lead to self sufficiency for their own and the growth of their communities
ejunction started computer and spoken English courses for peons and security
guards employed at TATA Centre. In addition a set of teachers from various NGO’s
were also trained so that they could in turn impart computer education to the needy
28 batches with over 1050 students have successfully completed the Basic Course in
Computer education including use of Internet and English communication out of
which 75 have been SC/ST youth. ejunction is also trying to help them use their new
gained knowledge in an effective manner
In FY ‘05 mjunction was awarded the ISO 9001:2008 Certification by Det Norske Veritas, Netherlands. In FY ‘07 the ISO
9001:2000 certification awarded to eight of its branches namely, New Delhi, Mumbai, Bhilai, Bokaro, Jamshedpur, Rourkela,
Chennai and Durgapur The certification covers the Quality Management System Standards of the company for: eSales,
eSourcing, Channel Financial Services and Software Solution Services.
The Company was awarded the ISO 27001 certification for information security in FY ’08 and re-certified in 2011.
The Technology department of the company was been awarded the prestigious CMMI Level 3 certification by the Software
Engineering Institute (SEI) in May 2009. The Maturity Level 3 (ML3) determines that the organization is in “DEFINED” level
of process area implementation and implemented processes are institutionalized in the organization.
mjunction has constantly been striving for Business Excellence, with best practices being followed in all functional areas. To
keep itself in the forefront, the company institutionalized the Tata Business Excellence Model (TBEM), which is based on the
internationally recognized Malcolm Balridge Model. It provided the company with a methodology for setting goals and
As a part of its efforts towards Quality Management, the company has implemented the Japanese Kaizen Philosophy of 5S
across business units and function to bring about effective workplace organization and standardization of work procedures
leading to greater efficiency.
ACCOLADES & RECOGNITION
The industry verticals that mjunction serves have been positively impacted through its pursuit of business excellence and
has won many awards in its journey:
▪ Excellence Award presented to mjunction for outstanding performance in the field of
Industrial Development in the country and 'Udyog Rattan’ Award to Mr Viresh Oberoi,
Managing Director of mjunction by Institute of Economic Studies, New Delhi in 2005
▪ mjunction won the first prize at “Innovation Day 2006” meet organized by TBEM Eastern
Region Forum for its presentation entitled “Re-engineering the Coal Supply Chain”
▪ mjunction won the Eastern Regional finals of All India Management Association’s (AIMA) National
Competition for Business Simulation 2006
▪ The Institute of Economic Studies, New Delhi conferred the ‘Bhartiya Shiromoni Puraskar’ to Mr Viresh Oberoi,
Managing Director of mjunction and a “Gold Medal” to mjunction in recognition of enhancing the image of the
Country in 2006
▪ Enterprise Procurement System (EPS) an innovative and revolutionary application offered by mjunction
was recognized in January 2008, by the Ministry of Finance, when they awarded the Rourkela Steel Plant
(SAIL-RSP) the Gold medal for implementing EPS. EPS adds substantial value to the procurement process
of PSUs as it eliminates wastage and saves time.
▪ In August 2009, mjunction was adjudged the top 25 innovative companies in India by the Tata Group. A case study
to this effect was published on mjunction by the Tata group in association with Tata Management Training Centre,
Pune in a book titled ‘INNOVATION and INNOVATIVENESS ~ The Tata Experience’.
▪ mjunction found its pride of place among the 25 top most promising eCommerce Companies in the
November 2009 issue published by ‘The Smart Techie’ - India's first tech magazine for IT professionals
promoted by siliconindia - a business and technology magazine published from Fremont, California
encompassing business, technology and entrepreneurship.
▪ mjunction won the first prize in the small and medium category in an annual Eastern Region Quality Award Contest
conducted by CII for the most significant contribution to Total Quality Management (TQM) for FY09-10.
As a socially responsible corporate, mjunction believes in doing its bit for the society at large through various activities.
mjunction has been supporting various NGO’s like Concern India Foundation, Prem Jyoti Prangan, WWF-India, Shishu
Niketan Trust, Madrassi Sammelani. From time to time, mjunction supports various sporting events like Basketball and
Archery tournaments that are often neglected in the Country.
We would love to hear from you. For further information, please contact:
mjunction services limited
Corporate Head Quarters
Godrej Waterside, 3rd Floor, Tower 1, Plot V, Block DP, Sector V, Salt Lake, Kolkata 700091, India
Tel: +91 33 6610 6100, Fax: +91 33 6610 6187
TATA Center, 43 Jawaharlal Nehru Road Kolkata 700 071
Visit us at: www.mjunction.in