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2011 Corporate Sponsorship Overview

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					2011 Corporate Sponsorship Overview



        www.DramaDeskAwardsGala.com
        56th Annual Drama Desk Awards                                            TM




Background

A New York City Theater Tradition
The Drama Desk Awards, presented since 1955, is the only award show that recognizes
excellence in shows produced in all sectors of New York theater including Broadway,
off-Broadway, off-off-Broadway and not-for-profit theaters. All of the voting is done by
a panel of leading theater critics, making the DDAs one of the most prestigious theater
awards in the United States.
        56th Annual Drama Desk Awards                                          TM




2011 Event Overview
2011: The Year of the Gala
The 56th Annual Drama Desk Awards show in May 2011 is destined to be the biggest
and boldest in the history of this prestigious event.

• Monday, May 23 (Manhattan Center, NYC)

• Hammerstein Ballroom (Gala), New Yorker Hotel (VIP After Party)

• Televised Event: Primetime Special (x6 airings) on Ovation with additional
  broadcasts on Broadway Channel

• Programming Highlights:
    • 3 course sit down dinner prepared by Celebrity Chefs
    • Live orchestra
    • Celebrity host
    • VIP After Party

• Key Partners:
    • TV: Ovation (46+ Million Subscribers), Broadway Channel
    • Online: TheaterMania.com
    • Print: Gotham Magazine, Hamptons Magazine
      56th Annual Drama Desk Awards                                                  TM




Hollywood’s A-List and Broadway’s Brightest Stars
                       2010 / 2011 Drama Desk Awards season talent includes:

                       Bobby Cannavale                           Al Pacino
                       Dane Cook                                 Jason Patric
                       Richard Dreyfuss                          David Hyde Pierce
                       Edie Falco                                Colin Quinn
                       Brendan Fraser                            Lily Rabe
                       Pee Wee Herman                            Daniel Radcliffe
                       Philip Seymour Hoffman                    Vanessa Redgrave
                       James Earl Jones                          Chris Rock
                       TR Knight                                 Geoffrey Rush
                       Judith Light                              Annabella Sciorra
                       Laura Linney                              Jerry Seinfeld
                       Joanna Lumley                             Patrick Stewart
                       Patti LuPone                              Julia Stiles
                       Jesse L. Martin                           Ben Stiller
                       Chris Noth                                Kiefer Sutherland
                                                                 Robin Williams
                       Additional participants to be announced
        56th Annual Drama Desk Awards                                           TM




                2011 Sponsorship Program Overview

All Access Sponsorship Opportunities
•Staging the Drama Desk Awards in a Gala style environment creates a platform for
unique and innovative event activation

•Attendees include NYC Social Elite, Theater Industry Insiders and Hollywood’s A-list

•Unparalleled opportunity for customized brand-specific collaboration

•DDA team is committed to building enduring event – brand relationships
        56th Annual Drama Desk Awards                TM




                 2011 Sponsorship Program Overview

Key Sponsorship Package Elements
•Brand associations with celebrity award
nominees and A-List Hollywood talent

•Category exclusivity

•On-site branding and activation

•Tickets & hospitality

•Online marketing and social media programs

•Promotional media inclusions

•Robust Public Relations campaign

•Opportunity to create customized programming
to meet the needs of your brand
           56th Annual Drama Desk Awards                                                      TM




Presenting Sponsor - $250,000 investment**                                          ** Plus relevant commissions


 •   Naming Rights: “Presented By” and Event Logo Lock-up

 •   On-site & Event Branding
       •   Prominent exterior and interior venue signage
       •   Stage signage featured prominently in TV Broadcast
       •   Branded Award Category and Celebrity Host mentions

 •   Prominent VIP After Party Activation

 •   Tickets & Hospitality
       •   2 Tables of 10 for Award Show (20 total guests)
       •   Option to have Celebrity Award Nominee seated at tables
       •   20 VIP After Party tickets with VVIP section access
       •   Celebrity Meet & Greet with A-List talent for up to 20 guests

 •   DDA Website - banners, editorial and email blast inclusion

 •   Promotional Media Inclusion
       •   TV: (:30) promo spots on Ovation and Broadway Channel
       •   Print: Logo in print ads in Gotham Magazine and Hamptons Magazine
       •   Online: Theatermania.com banner ads and email blasts
       •   Social Media: DDA’s Facebook, Twitter and YouTube channels

 •   Public Relations
       •   Title Sponsorship of DDA Nominee Announcement Event (April 2011)
       •   National and local NYC press coverage

 •   National Online Talent Search Promotional Platform

 •   Opportunity to create customized programming to meet the needs of your brand
           56th Annual Drama Desk Awards                                                     TM




Official Category Sponsor - $100,000 investment**                                   ** Plus relevant commissions


 •   On-site & Event Branding
       •   Prominent interior venue signage
       •   Red Carpet Step & Repeat inclusion
       •   Logo inclusion in all event collateral
       •   Branded Award Category and Celebrity Host mentions

 •   Prominent VIP After Party Activation

 •   Tickets & Hospitality
       •   1 Table of 10 for Award Show
       •   10 VIP After Party tickets with VVIP section access

 •   DDA Website - banners, editorial and email blast inclusion

 •   Promotional Media Inclusion
       •   TV: (:30) promo spots on Ovation and Broadway Channel
       •   Print: Logo in print ads in Gotham Magazine and Hamptons Magazine
       •   Online: Theatermania.com banner ads and email blasts
       •   Social Media: DDA’s Facebook, Twitter and YouTube channels

 •   Public Relations
       •   Participation in DDA Nominee Announcement Event (April 2011)
       •   National and local NYC press coverage

 •   National Online Talent Search Promotional Platform

 •   Opportunity to create customized programming to meet the needs of your brand
          56th Annual Drama Desk Awards                                            TM




“The Producer” Package - $35,000 investment
•   On-site & Event Branding
      •   Red Carpet Step & Repeat inclusion
      •   Logo inclusion in all event collateral

•   Tickets & Hospitality
      •   1 Table of 10 for Award Show
      •   10 VIP After Party tickets

•   DDA Website - logo (with link) and email blast inclusion

•   Promotional Media Inclusion
      •   Print: Logo in print ads in Gotham Magazine and Hamptons Magazine
      •   Online: Theatermania.com banner ads and email blasts
      •   Social Media: DDA’s Facebook, Twitter and YouTube channels

•   Public Relations
      •   10 tickets to DDA Nominee Announcement Event (April 2011)
      •   National and local NYC press coverage

•   Opportunity to create customized programming to meet the needs of your brand
           56th Annual Drama Desk Awards                                                TM




Manhattan Center Check-in Desk Sponsor- $30,000 investment
 •   Branded Event Check-in / Hospitality Environment in Manhattan Center Lobby
       •   All celebrities and event attendees will pass through footprint
       •   Signage, wraps and furniture will complement sponsor’s brand “personality”

 •   On-site & Event Branding
       •   Red Carpet Step & Repeat inclusion
       •   Logo inclusion in all event collateral

 •   Tickets & Hospitality
       •   1 Table of 10 for Award Show
       •   10 VIP After Party tickets

 •   DDA Website - logo (with link) and email blast inclusion

 •   Promotional Media Inclusion
       •   Print: Logo in print ads in Gotham Magazine and Hamptons Magazine
       •   Online: Theatermania.com banner ads and email blasts
       •   Social Media: DDA’s Facebook, Twitter and YouTube channels

 •   Public Relations
       •   National and local NYC press coverage

 •   Opportunity to create customized programming to meet the
     needs of your brand
            56th Annual Drama Desk Awards                                                      TM




          Official VIP After Party Sponsor - $25,000 investment
•   Branded VIP After Party in Manhattan Center’s Grand Ballroom***
      •   Naming rights
      •   Prominent signage opportunities (free standing, bars, tables)
      •   10’ x 10’ promotional footprint – product display, sampling
      •   MC sponsor recognition
      •   On-stage sponsor remarks

•   On-site & Event Branding
      •   VIP After Party Red Carpet Step & Repeat inclusion
      •   Full page program ad
      •   Logo on VIP After Party tickets

•   Tickets & Hospitality
      •   20 VIP After Party tickets with VVIP section access

•   DDA Website - logo (with link) and email blast inclusion

•   Promotional Media Inclusion
      •   Print: Logo in print ads in Gotham Magazine and Hamptons Magazine
      •   Online: Theatermania.com banner ads and email blasts
      •   Social Media: DDA’s Facebook, Twitter and YouTube channels

•   Public Relations
      •   National and local NYC press coverage

•   Opportunity to create customized programming to meet the
    needs of your brand

*** Opportunity for food or beverage sponsor to be exclusive product (in category) at after party
            56th Annual Drama Desk Awards                                                  TM




           Official Gift Lounge Sponsor - $25,000 investment
•   Branded Celebrity Gift Lounge in Manhattan Center’s Grand Ballroom
      •   Entire Gift Lounge will feature official sponsor’s logo and branding (with the
          exception of individual product sponsor cabanas)
      •   Signage, wraps and furniture will complement sponsor’s brand “personality”
      •   Two (2) 15’ x 15’ private product cabanas
      •   Celebrities will pose for photos with sponsor’s products – Sponsor will have
          rights to use photo for promotion for 1 year

•   On-site & Event Branding
      •   VIP After Party Red Carpet Step & Repeat inclusion
      •   Full page program ad

•   Tickets & Hospitality
      •   20 VIP After Party tickets

•   DDA Website - logo (with link) and email blast inclusion

•   Promotional Media Inclusion
      •   Print: Logo in print ads in Gotham Magazine and Hamptons Magazine
      •   Online: Theatermania.com banner ads and email blasts
      •   Social Media: DDA’s Facebook, Twitter and YouTube channels

•   Public Relations
      •   National and local NYC press coverage

•   Opportunity to create customized programming to meet the
    needs of your brand
            56th Annual Drama Desk Awards                                                        TM




            Gift Lounge Product Sponsor - $7,500 investment
•   One (1) 15’ x 15’ private product display “cabana”

•   Gift Lounge invitees will be personally escorted to cabanas and introduced to brand
    representatives for deep engagement opportunity

•   Celebrities will pose for photos with sponsor’s products – Sponsor will have rights to use
    photo for promotion for 1 year

•   Tickets & Hospitality
      •   6 VIP After Party tickets

•   Public Relations
      •   National and local NYC press coverage
            56th Annual Drama Desk Awards                                                  TM




                          Drama Desk Award Design Sponsor
•   Design Award Statues for 56th Annual Drama Desk Awards
      •   Award featured in pre-event promotional creative
      •   Event TV Broadcast:
            •   Content Integration (in-show editorial & interstitials)
            •   Award winners holding awards on-stage
      •   VIP After Party Red Carpet – Award winners posing for press photos with awards

•   On-site & Event Branding
      •   Design Sponsor recognition by Celebrity Host during Award Show
      •   Full page program ad
      •   Full page editorial feature in program

•   Tickets & Hospitality
      •   4 Award Show tickets
      •   20 VIP After Party tickets

•   DDA Website - logo (with link)

•   Promotional Media Inclusion
      •   Print: Logo in print ads in Gotham Magazine and Hamptons Magazine
      •   Online: Theatermania.com banner ads and email blasts
      •   Social Media: DDA’s Facebook, Twitter and YouTube channels

•   Public Relations
      •   Award prominently featured in post-event press photos and video
      •   National and local NYC press coverage

•   Opportunity to create customized programming to meet the needs of your brand
           56th Annual Drama Desk Awards                                           TM




                           Corporate Hospitality Packages

Tier 1 Package: $15,000 investment
•   1 VIP Booth with seating for 16 guests (1st Balcony in Hammerstein Ballroom)

•   16 VIP After Party Tickets

•   Private premium open bar with personal bartender

•   Catering available upon request (additional per person charge)


Tier 2 Package: $10,000 investment
•   1 VIP Booth with seating for 16 guests (2nd Balcony in Hammerstein Ballroom)

•   Private premium open bar with personal bartender

•   Catering available upon request (additional per person charge)
                          A Robert R. Blume Production


All Drama Desk Awards sponsorship packages can be customized to meet the
needs of your brand. DDA staff will work closely with your team to create an
activation program specific to your promotional and sales goals.

For more information please contact:

Mark Stroman                                     Gianna Bergman
310-801-7137                                     203-918-6780
markymarkstroman@gmail.com                       giannabergman@optonline.net

Christopher Raphael                              Jon Yanovsky
845-544-1883                                     917-686-8431
lordshowbiz@hotmail.com                          jyanovsky@hotmail.com

				
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