Docstoc

Barriers to effective communication

Document Sample
Barriers to effective communication Powered By Docstoc
					BARRIERS TO EFFECTIVE COMMUNICATION
A presentation by, Divya, Bcom Advt.

What is Communication?
• The process of exchange of ideas, views, facts, feelings, etc. • Facts:
– People in organizations spend over 75% of their time in an interpersonal situation
– The root of large no. of organizational problems is poor communication

Importance of Communication in Marketing • Communication – the “lifeblood” of every organization • The most useful product or brand will be a failure if no one knows it is available!
– Step should be taken to inform the prospects abt the product, its qualities, availability & price, etc..

• Can be aptly described as “eyes and ears” of the marketing dept. of an org.

What are Barriers?
• Barriers or Noise are the obstruction or hindrance to communication. • Also called interference that can enter into the communication process. • Some examples are:
– Inattentive Receiver – Faulty Interpretation – Perception difference, etc…

• Potential Barriers can occur to any of the following elements:
Encoding Decoding

Sender

Message

Media

Receiver

NOISE/ BARRIER Feedback

Types Of Barriers • Various Types of Barriers are:
1. 2. 3. 4. Semantic Barriers Cross- Cultural Barriers Mechanical Barriers Psychological Barriers

Semantic Barriers
• Badly Expressed Message
– inadequate vocabulary – usage of wrong words & – omission of needed words

• Faulty translations
– translator has to be proficient with both the languages

• Symbols with Different Meanings
– the term “round” has 110 diff. meanings

• Use Of technical Jargon

Cross- Cultural Barriers
• When a Co. invests its merchandise across the geographical lines, it faces following differences:
– Social status, – Economic position, – Cultural background, – Political belief, – Ethics & values, – Rules n regulations, etc

Mechanical Barriers
• Also called Physical barriers. • Medium Distortions such as:
– a poor telephonic connection while communicating sales promotion offers – power cuts when an ad flashes in TV – inefficient sales- force, etc…

Psychological Barriers
• An inattentive receiver

• Self- Centred attitude of receiver

• Defensiveness

Steps to Overcome Barriers
• Use proper of channel of communication (print, audio, video or audio- visual)

• Hit the right audience

Continued…
• Credibility actions speak louder than words
Blah.. Bla bla…

• Follow- up Action


				
DOCUMENT INFO
Shared By:
Stats:
views:23958
posted:7/21/2009
language:English
pages:13