Director Manager Product Management in NYC NJ Resume Libby Shipp by LibbyShipp


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									                                                   LIBBY SHIPP
                                             Boonton, NJ 07005
              Phone · 973-402-5659 (home) 973-903-8372 (cell) · E-mail:

                                                  CAREER PROFILE

Highly accomplished product manager with a broad background in B2B, marketing & retail industries, from large
corporations to small businesses. Strong blend of hands-on technical experience and executive management skills
necessary to develop strategic business and product plans. Proven ability to train and lead on-site and international
cross-functional teams. Particularly skilled in establishing new start-up programs, processes and turnaround efforts to
improve top and bottom line. Exceptional use of internet and high level software applications.

 New Business Development · Product & Project Management · Product Positioning · Forecasting & Financials · Project
 Scope & Business Plans · Pricing Strategies · Portfolio Planning · SKU Management · Competitive & Market Analysis ·
 Product Launch · Brand Packaging · Public Speaking · ISO Requirements · Process Improvement · Strategic Planning ·
           On-Premise & Promotional Marketing · Employee Training · Retail Management & Merchandising

                                            PROFESSIONAL EXPERIENCE

Media Sciences International, Inc. · 2004 to 2010
Manufacturer of consumables for use in color business and industrial printers in the United States and abroad.

Director of Product Management & Packaging · 2007 to 2010
Product & Packaging Manager · 2005 to 2007
Associate Product & Packaging Manager · 2004

        Identified, managed and executed the launch of 60 new product families (618 SKUs) from 2004 to 2010. New
         products represented approximately 83% of revenue. MSI experienced a 41% increase in revenue from 2004 to
         2008 (from $17 to $24 million). 36 product families (460 SKUs) were launched during this time.

        Instrumental team member in transitioning all toner products to a new manufacturing plant in China in 2010.
         Launched 9 new product families (72 SKUs) and reworked packaging for 400+ existing SKUs.

        Selected Accomplishments:
             o Spearheaded the development and execution of new price models allowing MSI to sell in local
                 currencies in Europe for the first time.
             o Executed the first major price increase for all European SKUs in response to fluctuating currencies,
                 avoiding approximately 50% of otherwise lost revenue.
             o Expanded existing price research/analysis targeting USA, UK, Germany, Italy, France and Spain.
             o Created a more efficient process to capture and analyze printer population in 17 countries, by engine
                 and project type (products launched, approved and considered for development).
             o Instituted the use of new product Project Scopes with 3 year forecast of corresponding financials.
             o Developed a report that identified printers and manufacturers having same engine/base cartridge.
             o Initialized and managed a new approval procedure for development projects and created associated
                 Gantt Charts to project manage participating cross-functional task.
             o Responsible for MSI’s first Product Launch Guide and the distribution of corresponding collateral.
             o Streamlined and refocused the New Product Introduction process used by multiple internal teams.
             o Expanded and improved the guidelines for communication and execution for custom packaging.
             o Reduced the number of unique custom box die lines by 65%.
             o Created a real time multi-project packaging development schedule and MSI’s first corresponding
                 assembly guide, utilized both internally and by suppliers.
             o Spearheaded the creation of a new convention for assigning item numbers and created a
                 corresponding “New Item Set Up” file used by multiple MSI departments.
             o Initiated and executed the development of standardized shipping labels; structured for automation.
             o Created product sales analysis to aid in forecasting classification trends for product development.
             o Performed the first BVA analysis, comparing new product budget/forecast to actual.
             o Member of ISO certification steering committee, resulting in the first ISO 9000 certification for MSI.

GAB Robins North America, Inc. · 2002 to 2003
Provider of risk and claims management services and solutions to the insurance and self-insured marketplace

Special Projects Analyst & Program Coordinator
      Instrumental in the development of an Employee Skills Inventory/Contact Database for real time field
       communication and work assignments.
      Active in the establishment and management of pilot program and roll out plan for the Auto Division launch.
      Research and analysis for automating client specific claim adjustment guidelines (TAS documentation).
                                 LIBBY SHIPP - Page 2 -

UPSHOT Marketing (part of EMAK Worldwide) · 2000 to 2001
Chicago-based marketing agency - brand, retail, regional and interactive marketing; integrated promotions

Senior Account Manager – Seagram’s Americas
      Increased business opportunities and rebuilt relationships with On-Premise and National Accounts
      Managed the execution and delivery of 43 On-Premise programs for 14 Seagram brands, representing 571
       different program elements at $2.5 million gross revenue.
      Improved creative development and quality of service for National Account’s promotional concepts.
      Developed new communication procedures for National Account Marketing team.
      Created new client base for UPSHOT. Developed procedures and methods for prospecting in the Restaurant
       and Hotel industries as a member of the new business team.

Aspen Marketing Group (Schmidt-Cannon, International - SCI) · 1998 to 2000
Privately-held marketing services agency. Specialties are Digital Marketing, Consumer Promotions, Event Marketing,
Public Relations, Direct Marketing, Hispanic Marketing and Advanced Analytics.

Account Executive – Beauty and Retail industries
     Strategically positioned Aspen as a key supplier for Coty, winning the 1999 agency of choice for their top Gift
      With Purchase program, supplying over 750,000 units. Other key beauty clients were Calvin Klein, Liz
      Claiborne, Adrien Arpel, Chrome (Clarins USA), Estee Lauder, Clinique and Aladdin.
     Created the opportunity to bid on programs representing $2.4 million with retail clients including Macy’s East,
      Bloomingdale’s and Belk Stores.

Liz Claiborne, Inc. · 1995 to 1997
$3 + billion public company. Designs and markets a global portfolio of retail-based premium and department store-based
brands. Specialties are retail, outlet, concession, wholesale apparel, accessories, jewelry and handbags, e-commerce,
licensing operations

Director, LizEdge Corporate Consultant Program · 1996 to 1997
Director, Sales Promotion/Marketing – Liz Claiborne Collection Division · 1995 to 1996
        Executed expansion of the Liz & Learn program from one to seven womens’ apparel divisions. The new
         program (LizEdge) serviced and provided training for over 900 sales associates across the United States
         generating over $400 million in sales. Developed procedures, reports, databases and shipping processes to
         accommodate and accelerate growth.
        Developed and wrote the LizEdge training manual for the entire In-Store Marketing field management staff,
         including training exercises, reporting tools and checklists.
        Spearheaded the development and production of the LizEdge training video, which was launched via satellite
         broadcast for both Macy’s East and West divisions, serving as spokesperson and trainer.
        Trained LizEdge Regional Managers on how to train field staff of over 100 Coordinators in the management of
         this new program. Successfully developed a strategic action plan for account management, presentations,
         participant selection and continuous training for new and existing sales staff.
        Developed and launched the first retail store sales associate wardrobing program (Liz & Learn) in the Collection
         division. Created and produced support tools and audit reports for 23 retail accounts. Conducted regional
         training sessions for management and sales associates.
        Created and managed the first division-specific “Gift With Purchase” program.

Early career summary (details on request):

Divisional Merchandise Manager / Belk, Inc. - Privately owned family retail department store chain (1984 to 1994)
Responsible for continuous growth in the largest division of the New York Buying Office; Misses & Large Size Sportswear
& Swimwear - $180 million retail sales - 18 person staff.

Old Dominion University - Norfolk, VA
Virginia Commonwealth University - Richmond, VA
Dale Carnegie Sales Advantage Course – New York, NY
Central Piedmont Community College - Charlotte, NC - Microcomputer Programming, Database Development &
Management, Networking

Related Skills:
Excel (including high level functions such as VLOOKUP & pivot tables), PowerPoint, Word, Microsoft Project, Visio,
Access and the use of sales reporting databases (example – FUTURCAST).

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