TheLadders The Most £50k+ Jobs Technology Friend of Foe By Sarah Drew UK General Manager It’s never been easier to get online! Toshiba Tecra 8100 50p per hour £4.50/month £250 inc VAT Result: The majority of the population is now online (71%) 53% of the online population purchase online (Vs 35% in France and 52% In Germany) UK = A small but strong online population In 2006 Total Poplulation (in m€) 60 301 82 64 Consumer Internet Penetration 71% 64% 68% 62% Time spent online (hrs/week) 6.9 6.6 5.5 5.2 BB penetration 55% 54% 39% 48% Advertiser Spend per internet user ( €) 104 ? 54 48 Internet share of ad 15% 6% 2% 6% Mature and competitive market online http://youtube.com/watch?v=rcOh_oRpPzQ Paid search ahead % share of revenues for the full year 2007 1619.1 0.6% Display 1165.6 Classifieds 21.0% Paid for search Solus Email 768.3 £2.8b 453.7 592.0 585.3 335.9 379.0 57.6% 262.2 20.8% In £m Display Classifieds Paid for search 2005 2006 2007 Most internet users in the UK discovered the Web with Google. That is the reason why paid search and especially Google are so important in the UK and across Europe. The Power of Search • 89% of the internet population visiting a search engine and 84% clicking through. • There were 1.7bn search queries carried out in the UK in January 2008. Search is not only more important in Europe but also more expensive. Google Adwords UK vs. US Q1 2008 on selected keywords. Average CPC Position UK US Variation UK US Senior Executive £0.83 £0.30 177% 3.3 4.5 Executive Job £1.14 £0.53 115% 2.9 2.9 Executive Job Search £1.04 £0.72 44% 3.3 3.8 Executive recruitment £1.14 £0.83 37% 2.9 3.2 Recruitment leads the online market Recruitment represents 25% of Ad spend online in 2007. Saturation of recruitment messages = Necessity to differentiate yourself from the competition IAB estimates for industry sector shares are based on samples of categorised net revenue from key IAB members provided by PwC. Data excludes unclassified figures and covers 41% of online revenues in H2 2007. Trends at the Executive level in Europe > 30% Workforce turnover 40 % turnover for managers between 35-44 years old Top 3 reasons for changing job and company More responsibility/Opportunistic move Reorg in my company More money Source: TNS Sofres and Apec. Study 2006 Candidates are selective, now what ? Majority of Sr. Managers and Executives are Gen Y What is important to Gen Y candidates? Money Skills Title Quality of Life There is a talent shortage, Executives are selective about job opportunities Case Study: Job Seeker # 1: Justin TopGuy • User Type: Career Climber - looking for advancement • Persona Type: Competitive • Influencer: Competitive • Narrative: Justin is Competitive (ENTJ) Job Seeker # 2: David Oldman • User Type: Old-timer in same job 25 years • Persona Type: Methodical • Influencer: Competitive • Narrative: David is Methodical but with Humanistic leanings (ISFJ) Job Posting # 1 Posted: 10/26/07 Chief Financial Officer: (CFO) Hiring Company: Confidential Hiring Company Industry: Energy / Oil & Gas Number of Employees: 100 - 1,000 Employees Total Compensation: $200k+ Reports to: Chief Executive Officer Location: Westchester, NY JOB DESCRIPTION The company is one of the largest privately held marketers of propane gas in the State of New York and one of the top regional marketers in the entire Northeast. The company services residential, commercial and wholesale markets on the East Coast. The company is headquartered the Tri State Area. Job Posting # 2 Posted: 10/19/07 Chief Marketing Officer (CMO): Hiring Company: Confidential Hiring Company Industry: CPG Number of Employees: 1 - 100 Employees Total Compensation: $150k - $200k+ - Bonus / Commission: 30% Reports to: US General Manager based in NY Location: New York, NY JOB DESCRIPTION CMO - $200K, plus MBO’s Rapidly Growing Consumable Products Corporation New York, NY What your Peers do! Chief Executive Officer (CEO) Hiring Company: Confidential Hiring Company Industry: Executive Search Number of Employees: 1-100 Employees Total Compensation: £250k Reports to: Chairman Location: London, Greater London JOB DESCRIPTION: CEO to lead a mid tier software business with a global customer base. Recruiter Profile for the CEO Job • Firm: XXX Partners • Partner: XXX • ABOUT XXX Function(s) Sales, Marketing, Finance, Technology, Operations, HR, General Management, Consulting Sector(s) Tech / Telecom, Services Location(s) Reading, Berkshire RG2 Salaries £125k - £250k+ • WHAT XXXX DOES Job Title: Partner Recruiter Type: Retained Search About Me: XXXX has over ten years information and communication technology executive search experience, working for three years in New York and a further eight years across Europe Middle East and Africa. Matthew has delivered senior level assignments for both high growth venture funded organisations and tier one FTSE and NASDAQ quoted businesses. Job Functions: Consulting, Finance, General Management, HR, Marketing, Operations, Sales, Technology • ABOUT XXXX PARTNERS Executive Search 1-100 Employees 51-100 Positions £50k+ hires per year 1-10 Years in business Answer! David Oldman Justin TopGuy ISFJ ENTJ Methodical Competitive Dependable Driven Worker Bee Career Climber CFO CMO Keywords that drive action (weak) Keywords that drive action (rich) Cultural fit with the company culture If you are ready to step-up Want the # 1 marketing spot Keywords that delivery credibility Stellar track record (rich) $200K + MBO Largest privately held marketers of propane Keywords that delivery credibility 5% yoy sales growth (weak) A pace far outdistancing the industry Leading supplier of specialty Company strong balance sheet consumable products Fastest growing brand Why Traditional Job Boards Have Failed the £50k+ Recruiting Segment • Traditional job boards make money by charging employers to post jobs and providing these job listings for free to the public. • If employers post a £50k+ job on Monster, Totaljobs, etc., they will get hundreds or thousands of responses, mostly from unqualified candidates. • Trying to sort through the responses for the qualified candidates is prohibitive. • So employers generally don’t post high-end, executive jobs on traditional job boards. How we can help… Background The leading global online marketplace for £50k+ jobs What we do: Candidate subscriptions cost £9.99/month or £59.99/year Newsletters w/ targeted executive employment content Other job-related services: CV critique, salary report, etc. Founded: July 2007 (US Parent Company in July 2003) Our Properties: Growth Since Launch, July 2007 Job Seekers (100,000+) Recruiters (1,300+) Prescreening Works Two-Person Approval Process Review Recruiter Recruiters Review Every Job TheLadders Review Job Seeker Job Seekers Review CV Monster Totaljobs Jobsite Who Are TheLadders’ Candidates? • Active & Passive job seekers • Average salary of £65,000 • 94% have 10+ years of experience • 11% of the jobs listed are C-Level • 64% have graduate degrees • Average time to find a job on TheLadders.co.uk? Two months • We hand-review each job seeker’s bio £50k+ Earners 10% of the Market 50% of the Wages 100% Leadership Some of the companies currently on TheLadders.co.uk Technology and importantly the internet can be a friend not foe at the executive level for both recruiters and candidates! Thank you!
Pages to are hidden for
"Sales and Marketing Brand Officer Job Description"Please download to view full document