HOTSPOTS by xiuliliaofz


       What Is A Hotspot?

• A place where you can connect to a
  public wireless collection of
  interconnected computers and
  associated devices
     Why Build A Hotspot?

• Attract Customers
• Encourage Customers to Stay Longer
• Hotspot Users Come During Off-Peak
• Good for Coffee Shops, Bookstores,
  Airports, Hotels
• May Not be Good For Restaurants
• “Employees with notebook PCs see
  anywhere from .5 to 3 hours of increased
  productivity per week when compared to their
  desktop counterparts. When wireless
  connectivity is added to those notebooks, the
  figure increases to as much as 11 hours of
  additional productivity each week.”
•   [1] Intel: How to Make the Case for Wireless @ on 05.01.2005
    Before Building A Hotspot

• Who you want to connect.
• Where you want them to connect.
• What your ISP's connection-sharing
  policy is.
• Which network resources will require
  protection from hotspot users.
• Coverage Needs
Ideal Hotspot Layout
     Securing Your Hotspot

• Usually up to the User
• 802.1x
• Microsoft‟s Wireless Provisioning
  Standard (WPS)
• HotSpotVPN
  Some tips from

• Use a personal firewall
• Use virus protection
• Use an encryption program such as the free
  personal version of Cryptainer LE
• Protect your password as you enter it
• Disable file sharing
• Use VPN or GoToMyPC software
                         Hotspot Example
• This is how it works at Boingo: [1]“The business gets
  $4 of the $7.95 fee for a day's subscription, earns a
  one-time $20 "bounty" when a user buys a Boingo
  subscription at the site, and gets $1 from Boingo every
  time a subscriber walks in and logs on. Boingo and its
  service provider partners handle billing and back-office
  services. Small businesses can turn to Boingo's Hot
  Spot in a Box administration site to make configuration
  changes or monitor their traffic.”
  [1] @,aid,115680,00.asp on 04.29.2005
          Hotspot Thoughts

•   City Sponsored Hotspots
•   Community Hotspots
•   Competition (Price Wars Predicted)
•   Vendor Sponsored Hotspots (Intel)
      Cities Building Hotspots

• Drive Down Prices
• Increase Technological Investment
• Increase Wireless Purchase of Wireless
• Inexpensive Method to Disseminate
• Attract Business & Tourism
• Close the Digital Divide
        Cities Building Hotspots

•   City Budgets and Bureaucracy
•   Inability to Maintain Hotspots
•   Total Cost of Ownership
•   Technology is Still Very New
      Hotspots Are Abundant

•   Coffee Shops
•   Libraries
•   Restaurants
•   Hotels
•   Airports
•   College Campuses
•   Parks
                                 Moxie Java
•   From:
•   "Carrie Hoff" <>
•   Kevin,
•   1. The stores installed wireless service in order to keep up with Guest demand. They had a lot of
    requests and did not want to lose valuable "regulars" to other coffee shops.
•   2. Installing wireless service made regular guests happy and has increased business. The owners are
    very happy with the wireless system and pleased with the extra revenue it has brought in. They would
    definitely do it again.
•   If they could change anything it would be to have better guards against websites that are not appropriate
    for Guests to be viewing inside a coffee shop. It is hard to install all the safeguards you would need to
    prevent this from happening and a lot of them struggle with it everyday.
•   3. Guests are very pleased with the wireless service.
•   I hope this helps.
•   Thanks,
•   Carrie Hoff
                         Other Vendors
•   Wi-Fi In Public Sector: I think wi-fi will become mostly 'free' in this sector as privately owned
    businesses realize the value-added revenues that can come from free wireless access. As a
    result of more free wireless, the companies like T-Mobile and Boingo will be forced into a
    pricing war bringing monthly usage charges to the end user down substantially. I think wi-fi will
    basically be free, or cost about $10/month a few years down the road. Obviously, the paid
    networks will remain mostly for business/casual travellers and comprise large chains and
    broad coverage areas.

    Wi-Fi In Private Sector (The Homes): I think very highly of the opportunities in this sector. I
    think that homes will eventually be sold an all-in-one device by broadband companies that
    handle everything, and also spits out a (hopefully secure) wireless signal. Once this is done,
    people will see how great it is and in how many different ways it can be used. The technology
    is there and everyone that I know that uses it says they can't live without it! This is where I
    think wifi will come alive next. Hmmm. Makes you wonder what applications will hit the
    jackpot, if this ends up ringing true?

    Noah Rosenblatt
    The HotSpot Haven
    TEL: 646-202-1714
                      Cities with „spots‟
•   Intel conducted its 2nd annual "Most Unwired Cities“ survey, which ranks
    the top 100 U.S. cities for wireless Internet accessibility, and "Most
    Unwired College Campuses" survey, which ranks the top 100 schools for
    wireless computing access. The surveys were conducted by Bert
    Sperling best known for his "Best Places" surveys.

                                            •     Top 5 Cities
•   San Francisco-San Jose-Oakland
•   Indiana University
•   Orange County
•   Purdue University
•   Washington D.C.
                                        •       Top 5 Campuses

•   The University of Texas at Austin
•   Austin-San Marcos
•   Case Western Reserve University
•   Portland
•   Dartmouth College
    Free Boise Hotspot Locations

•   Bittercreek Ale House   • Louie's Pizza &
•   Boogie Woogies            Italian Restaurant
•   Carl's Jr               • Piper Pub & Grill
•   Dawson Taylor
                            • Red Feather Lounge
•   Flying M Coffeehouse
                            • Statehouse Inn
•   Incredible Edibles
•   Krispy Kreme            • The Venue
    Doughnuts               • University Inn
                   The TelComs
• What should TelCos do? They have the „Towers‟ already in
  place and offer fairly good cell phone coverage.
• They can build hotspot networks from these structures; it is not
  like building an expensive cellular infrastructure. It is both
  cheap and easy.
• Carriers with access rights within a region should deploy
  hotspots within business districts and densely populated public
  areas, so they can extend access to their existing customers.
• The time to cash in on customers willing to pay for WiFi access
  is now, for I believe, like others, that free access will be the
  norm in the future.
     And Now… Something Absolutely

• Ivan Seidenberg, CEO of Verizon
  Communications speaks (and inserts BOTH
• Hear This, Verizon!
• Verizon CEO sounds off on Wi-Fi, customer
• Verizon CEO scoffs at technology hopes
              Fascinating Reads
•   Minneapolis Latest To Seek Citywide Wireless
•   Wireless Cities
•   Who pays for wireless cities?
•   Wi-Fi Hot Spots in Parks
•   Complete Guide to Wi-Fi Security
•   Wireless Philadelphia
•   Citywide Hotspots vs. Incumbent Carriers
•   Hotspot Hacking And How To Fight It
•   Wi-Fi-FreeSpot
•   Hotspot Security Solutions Slowly Emerge
•   The Simple & Not So Simple Stuff Of Hot Spot Security
•   LA Report on City-wide Wi-Fi, WiMax
•   1000+ FreeSpots sites are to be rolled out in the UK
•   Seattle Wireless Internet Service Provider To Offer 100MB Bandwidth

• Project Paper

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