training breaking news - Cruise Lines International Association by xiuliliaofz


									                                                                                                          CRUISE LINES

                                                                                                          ASSOCIATION, INC.

                                                                                                       from the

                                    breaking news
CLIA Opens 2008 Membership Registration on Monday
October 22nd; Agent Member Level Introduced
CLIA will open 2008 membership on Monday October 22nd and is pleased to
introduce an all-new travel agent level of membership for 2008 and enhanced
agency membership benefits for its 16,000 travel agencies across North America.
CLIA’s desire to connect with a broad base of cruise sellers, combined with the input                  Terry Dale
from CLIA Travel Agency Advisory Board and cruise line membership, encouraged                          CLIA President
CLIA to create a travel agent level of membership to complement the existing                           and CEO
agency membership category. With the growing number of home-based and hosted                              Happy National
agents, CLIA has developed a dynamic program to directly reach frontline agents                        Cruise Vacation Month!
with selling tools and opportunities.                                                                     I hope that you are
Not only will this new membership level provide agents of CLIA member travel                           feeling energized
agencies with access to CLIA’s extensive education and training programs, industry                     from yesterday’s
information, marketing resources and communications between CLIA and the agent,                        annual great event –
but it provides the agency itself with a competitive advantage by creating the                         World’s Largest
opportunity for the agency’s cruise sellers to further enhance their selling skills and                Cruise Night! We had
knowledge base.                                                                                        a record number of
Enhancements to agency member benefits include training videos converted to a DVD                      events and we’ll be
format, interactive CD-ROM tools, more bonus commission coupons and expedited                          collecting the sales
                                                                                                       totals in the coming
membership kit delivery.
                                                                                                       weeks to further
For more information on CLIA’s membership program, renew your membership or join the                   measure our success.
agent level of membership, visit: or call 754-224-2200. The full                      Thanks for your
press release can be found here.                                                                       tremendous support
                                                                                                       in promoting cruise
                                    training                                                              We have another
TrainingFest 2008 a Big Hit                                                                            piece of exciting

                                                                                                       news today – the
 Fast-Track your           CLIA has conducted its 2nd Annual Summer TrainingFest with
   Cruise Training and                                                                                 evolution of our
                           fantastic numbers and with resounding success! It is a great way            membership program
                           for agents to 'fast track' their earning certification credits in the
        I N T R O D U C I N G
                                                                                                       to enhance the
                           traditionally slower 3rd quarter booking season. Some agents
                                                                                                       benefits to agencies
                           incorporated their travel plans for TrainingFest into a mini                and now, individual
                           vacation, allowing themselves a wonderful opportunity to visit              agents. Read more in
                                          Enter to

                                                   win    a

                  FOR TWO!
   earn up to 70 Cruise
                           distant cities while visiting friends and family. All this, and receiving
 I Two-day program with eight
   seminars offered in 11 cities.
 I Take up to four seminars and
                                    See insi
                                                                                                       this issue’s breaking
                           CLIA credits at the action packed two-day event too!                        news. CLIA looks
   Counsellor credits.                      de for
 I CLIA member line trade show.

  Coming this summer                                                                                   forward to continuing
        to a city near you.
                           CLIA trained over 1,955 agents on various effective marketing and
                                                                                                       to serve you and your
selling techniques. Additionally, CLIA conducted productive, up close and personal
                                                                                                       business needs today
evening tradeshows with CLIA member cruise line participation. Tom Cogan,                              and in the future.
Director of Training, said, "We will make this an annual event, so plan on joining us
in 2008." (Cities will be determined in Spring of 2008).
Are you CLIA Certified?
                         CLIA Certified Cruise Counsellors have reported that by
                         attending a CLIA seminar or online training, they found
                         themselves learning additional practical and useful
                         information while rededicating themselves to their chosen
                         career path. And, once fully certified, this same group                 CRUISE LINES

                         showed an average sales increase of 261%!!! This is                     INTERNATIONAL
                         extremely important to you and your sales success, now and              ASSOCIATION, INC.
                         into the future.
                         If you are currently certified, have you given thought to

proceeding to the next level of certification? CLIA has three levels of Certification: ACC,
MCC and ECC. These are the BS, MBA and PhD standards of the travel industry.
Additionally, If you wish to embrace the luxury market, we have added the new
Luxury Cruise Specialist designation. However, to qualify for the LCS designation,
you must first be ACC certified. So, get on board today, get started and find the
success that nearly 14, 800 agents in the US and Canada have taken to the bank!
To learn more about CLIA Certification click here.
CLIA’s Training Comes to You!
CLIA’s training programs come directly to you both with scheduled classes and by
CLIA’s Training By Request Program when you gather 50 agents or more for training.
View our calendar and find the next training classes in your area or call us at
754-224-2200 ext. 225 or 220.

CLIA’s ‘Virtual’ World’s Largest Cruise Night a Success
                   CLIA’s “Virtual” World’s Largest Cruise Night (WLCN), the newest
                   feature in the largest one-day travel agency initiative of its kind,
                   recorded more than 3,000 agent participants. The “virtual”
                   component enables agents to participate online and thus reach even
                   more potential cruise guests. More than 1,000 traditional cruise
                   nights were also registered.
The “Virtual” WLCN capability allows agents to host a virtual event online. Agents
customize a Web page featuring their agency information and choose up to five short
videos of the cruise products from participating CLIA member lines. A unique URL is
created that can be distributed to their clients and new prospects, inviting them to
participate remotely. It takes only a couple minutes to register and there is no cost.
Among the participating CLIA lines in the “virtual” component are: Carnival Cruise
Lines, Celebrity Cruises, Costa Cruises, Crystal Cruises, Cunard Line, Disney Cruise
Line, Holland America Line, Hurtigruten, MSC Cruises, Norwegian Cruise Line, Oceania
Cruises, Princess Cruises, Regent Seven Seas Cruises, Royal Caribbean International,
Seabourn Cruise Line, Silversea Cruises, and Uniworld Grand River Cruises.
Although World’s Largest Cruise Night was October 17, 2007, the Virtual WLCN
will be available until October 31st. To learn more visit CLIA’s Web site at

Registration Open for 2008 cruise3sixty with Record
                   With a record number of over 900 travel agents registering in the first few
                   weeks, Cruise Lines International Association (CLIA) has officially opened
                   registration for the 2008 cruise3sixty conference to be held at the
                   Greater Fort Lauderdale/Broward County Convention Center March 7-9.
The three-day cruise3sixty conference is an exceptional opportunity for education,
sharing of information and networking. Ship inspections and seminars are filling fast
so act now to get the broadest selection. It is highlighted by a massive trade show
representing cruise lines, ports and destinations and features workshops, seminars,
distinguished keynote speakers and special events as well as ship inspections.
In 2008, there will be 17 ships available for inspection, 12 CLIA training seminars, CLIA
Institute Track training, a Technology Center for hands-on learning and a CLIA Hall of
Fame Gala Dinner. Agents have the opportunity for one-on-one appointments with
cruise line representatives and the chance to earn up to 115 CLIA certification
credits. The trade show is expected to showcase more than 300 exhibitors.
To register, participants should visit the cruise3sixty Web site at
2008 ID Card Update
                   2008 ID Card applications will be available after October 22, 2007.
                   Before applying for a 2008 ID Card, please ensure that:
                   Your agency has renewed their CLIA Membership for 2008.                    CRUISE LINES

                   If you’re applying to renew an ID Card in 2008, you will be required       ASSOCIATION, INC.
                   to provide proof of completing a CLIA Training event in 2007 or
                   2008 prior to applying for your 2008 ID Card application. The 2008
                   application form will provide you with complete details. If you are

                   renewing your ID Card you can renew online.

Profile: Todd Dernick, Customer Service Representative
                     Todd Dernick joined CLIA as a customer Service Representative
                     when CLIA relocated to Ft. Lauderdale. As the middle child of three
                     boys, patience and understanding is truly second nature for Todd.
                     He is currently pursuing a degree in Business Management at
                     Florida Atlantic University. Before Todd came to CLIA he managed
                     the Accounts Payable department and followed up on leads and
                     incoming calls with a local marketing & advertising group. Although
                     Todd does many customer service duties, Todd’s primary
                     responsibility is the processing of New Members. Whenever Todd
                     is not tending to the needs of our valued CLIA members and
prospects or his schoolwork he can be found surfing or running at the beaches.

          industry focus
Cruise Ship Safety and Security
In September, CLIA testified before Congress on cruise ship safety and security. The fourth
hearing on the topic, a more constructive tone emerged among lawmakers, cruise lines
and victims of alleged crimes at sea. Several points of interest from the hearing:
• The frequency of alleged crimes on cruise ships is remarkably low when compare
to the same incidents on land. Congressman Elijah Cummings (D-MD) referred to
five-month onboard incident figures indicating that less than 0.01% of passengers
were involved in an alleged crime at sea.
• CLIA announced the formation of a “Survivor Working Group” comprised of senior
level cruise executives, survivors of accidents and crime and CLIA staff. This group
will meet quarterly to continue an open dialogue of how the cruise lines can continue
to enhance guest care and safety and security.
• No additional hearings have been set, but the industry will provide a report to
Congress before the end of the year outlining additional industry actions to improve
security procedures and guest care.

          cruise news
Norwegian Coastal Voyage Rebrands as Hurtigruten
                              Norwegian Coastal Voyage has announced its name change
                              to Hurtigruten (Her te grew ten), adopting the official name
                              of the parent company as it’s known throughout the world.
The change of name is just one of several steps Hurtigruten has taken over the past few
years as it works hard establishing itself as the leading player in the explorer cruise
market, adding many of the world’s most remote and intriguing destinations such as
Antarctica, Greenland and the Arctic’s Spitsbergen to its Norwegian product line.
Hurtigruten is one of the world’s oldest cruise lines - started 115 year ago operating
coastal steamers along the fjord-filled west coast of Norway in the 1890s.
Hans Rood, president of Hurtigruten, explains, “This is one of several advancements
taken in our evolution as a leader in exploration cruising to the most pristine regions
in the world with 16 ships and an extensive variety of voyages. The exploration cruise
market is thriving and we are well positioned to set the standard by offering authentic
exploration experiences with state of the art cruise ships and offering lectures and
exploration expertise for an experienced travelling clientele. Hurtigruten already has
strong partnerships with travel agents and tour operators and we will seek to maximize
these distribution channels and further promote our brand character and values, as
well as continue to deliver top products and service which have made the company so
successful. Strategically this is an exciting time for everyone involved.”
Carnival Splendor to Operate Special One Time
Eight-Day Cruise in July 2008
Carnival Cruise Lines’ new 113,300-ton ship will operate a special one-time eight-
day European cruise in July 2008. The eight-day voyage, which departs Genoa July
2 and arrives in London (Dover) July 10, 2008, will visit four ports in three countries:
Cannes, France; Barcelona, Spain; Lisbon, Portugal; and Le Havre (Paris), France.           CRUISE LINES

Cunard to Build Queen Elizabeth                                                             ASSOCIATION, INC.

Cunard Line has ordered a new 92,000-ton liner, to be named “Queen Elizabeth,”
scheduled to enter service in the autumn of 2010. Cunard signed an agreement with

Italian shipbuilder Fincantieri for the construction of the new 2,092-passenger ocean
liner, which will be built at Fincantieri’s Monfalcone yard at an all-in cost of
approximately $700 million.

Camilla To Name Cunard’s New Queen Victoria
Cunard Line announced that Their Royal Highnesses, The Prince of Wales and The
Duchess of Cornwall, will attend a ceremony in Southampton on December 10,
2007, to mark the introduction of Cunard’s new Queen Victoria. Her Royal Highness
Camilla Duchess of Cornwall will perform the naming of the ship, which will be a
milestone in both Cunard and British maritime history.

Norwegian Gem sea trials
Norwegian Cruise Line’s Norwegian Gem, left Meyer Werft in Papenburg, Germany
in Setember, and transited the River Ems to Eemshaven, Netherlands. The 93,530-
ton Norwegian Gem has successfully completed its sea trials.

Celebrity Cruises Launches Production of Celebrity
Celebrity Cruises has officially launched the production of Celebrity Equinox, the
second 122,000-ton ship in the line’s four-ship Solstice-class fleet. Richard Fain, CEO
of Celebrity’s parent company, Royal Caribbean Cruises Ltd., pressed the button of
the plasma torch at shipbuilder Meyer Werft in Papenburg, Germany.

A Kiel Canal first: Sister Ships Meet
For the first time in the 111-year history of Germany’s Kiel Canal, two sister ships met
in passage. Silversea Cruises’ Silver Wind, en route to Tallinn, and Silver Whisper, en
route to Hamburg, rendezvoused mid-canal with a big celebration.

Double Event for MSC Cruises at Aker Yards France
Aker Yards in St. Nazaire, France was the site of a special double event in the continued
growth of the MSC Cruises fleet. Pierfrancesco Vago, the CEO for MSC Cruises, and
Jacques Hardelay, general manager for Aker Yards France, were on hand for the
cutting of the first steel for MSC Magnifica and the technical float out of MSC Poesia.
They also viewed the progress being made in the construction of MSC Fantasia.

Seabourn ‘Sisters’ Slated for Multi-Million Dollar Makeovers
The three award-winning Yachts of Seabourn, Seabourn Pride, Spirit and Legend, are
undergoing multi-million dollar renovations during drydock maintenance periods
scheduled between September of 2007 and April of 2008. The renovations, which are
the most extensive since balconies were added to 36 of each ship’s suites five years ago,
include major overhauls of two of the ships’ popular open-air alternative dining venues.

Disney Cruise Line Flag Flies at German Shipyard
Disney Cruise Line officially opened an office at the Meyer Werft shipyard in
Papenburg, Germany, as work continues to move forward on the design and
development for the company’s two new cruise liners. In a ceremonial welcome, the
Disney Cruise Line team presented Meyer Werft with an official company flag which
was hoisted at the entrance to the shipyard.

Goldstein, Hanrahan add CEO titles
Royal Caribbean Cruises Ltd. promoted two of its top executives to president and
CEO of their respective brands. Adam Goldstein, president of Royal Caribbean
International since 2005, becomes president and CEO of that brand, Royal                           4
Caribbean and Celebrity Cruises veteran, Dan Hanrahan, president of Celebrity
Cruises since 2005, adds CEO to his title as well.
         cruise line profiles
Hurtigruten: The New Name For Norwegian Coastal Voyage
                      Norwegian Coastal Voyage is moving back to its roots and
                      adopting its Norwegian name: Hurtigruten. Travelers interested        CRUISE LINES

                      in specialty and exploration cruising along the spectacular           INTERNATIONAL
                      Norwegian coast, to Greenland, the Arctic, Antarctica, or a           ASSOCIATION, INC.
                      unique World Cruise should consider Hurtigruten in Norway.
Hurtigruten is known as “The World’s Most Beautiful Voyage” for good reason: the

fleet has traveled the spectacular west coast of Norway for more than 100 years. Your
clients will enjoy 1,250 miles of captivating, fjord-filled landscape. These majestic
fjords, snow-capped mountains, sea eagles and reindeer are all part of the experience.
Your clients also can journey to the Arctic and Greenland. For travelers looking for
more of an adventure cruise, Hurtigruten offers once-in-a-lifetime expedition
voyages to Spitsbergen and Greenland. These cruise experiences give your clients
the opportunity to explore the last wilderness of Europe.
For the ultimate vacation, send your clients to Antarctica with Hurtigruten. This
incredible area of the world offers magnificent mountains, fjords and an abundance
of wildlife. Zodiac landings, expedition guides and lectures create an intimate
learning experience. All programs are perfect for the well-traveled in search of mind-
enriching experiences.
For a unique vacation Hurtigruten also offers cruises of the Gota Canal, a hand-excavated
canal between Stockholm and Gothenburg with 66 locks, on a vintage steamship.

  General Office:                                 212-319-1300
  Brochures / General Information:                800-582-0835
  Individual Reservations:                        800-323-7436
  Group Reservations:                             800-323-7436

Key Selling Points
1. Unique exploration voyages to unusual parts of the world
2. Senior Savings on most Hurtigruten sailings for passengers 67 and older: $85-
   $155 per person, and AARP savings of $100-$150 per cabin.
3. State of the art ships offering stunning suites, Internet cafes, beautiful lounges,
   health centers and outdoor Jacuzzis.
4. Cross selling opportunities.
5. Multi-national passengers create opportunities for cultural exchanges and

Norwegian Cruise Line
                        NCL Corporation is an innovative cruise company head-
                        quartered in Miami, Florida, with a fleet of 15 ships in service
                        and under construction. The corporation oversees the
                        operations of Norwegian Cruise Line, NCL America, and              CRUISE LINES

                        Orient Lines. NCL is known for its signature Freestyle Cruising.   INTERNATIONAL
Challenging the conventional model of cruising, this on board program is designed          ASSOCIATION, INC.
to meet the changing needs of today’s cruise passengers. It offers NCL passengers
a more relaxed, resort-style cruise product with complete flexibility and non-intrusive

service of the highest standard. Hallmarks of the innovative on board program
include up to 10 restaurants, open seating and extended hours in the main
restaurants, “resort-casual” attire each night, increased crew-to-guest staffing up to
the level typically found at top shoreside resorts, simplified tipping procedures, and
a more leisurely disembarkation procedure. In May 2003, NCL announced a new U.S.
Flag brand - NCL America - under which all of its U.S. flagged, U.S. crewed ships
operate. The brand was officially launched on July 4, 2004 with the christening of
Pride of Aloha, the first modern ship to sail the stars and stripes in 50 years. NCL’s
newest ship is the Norwegian Gem, debuting this month.

   General Office:                                800-327-7030
   Brochures / General Information:               800-323-1308
   Individual Reservations:                       800-327-7030
   Group Reservations:                            800-327-7030
   Incentive Sales                                866-NCL-MEET
   Charter Information                            866-NCL-MEET
   Air/Sea Arrangements:                          800-327-7030
   Handicapped Passenger Services:                800-327-7030
   Guest Passenger Relations:                     800-327-7030
   Travel Agent Sales Support:                    800-327-7030

Key Selling Points
1. NCL offers Freestyle Cruising, which challenges the conventional model of
   cruising and is designed to meet the changing needs of today’s cruise
   passengers. Freestyle Cruising is characterized, in particular, by having no fixed
   dining times, no formal dress codes, up to 10 distinct restaurants, relaxed
   disembarkation and even more lounges, bars, theaters and other entertainment
   and activity options.
2. NCL offers cruises from 12 U.S./Canadian ports: Boston, New York, Philadelphia,
   Charleston, Miami, New Orleans, Los Angeles, Seattle, Vancouver, Honolulu,
   Baltimore and San Francisco.
3. NCL’s innovative “ship within a ship” concept consists of the exclusive Courtyard
   Villas, Garden Villas, Owner’s and Delux Owner’s Suite, which are located on the
   top of two decks of each Jewel-class ship. Guests in these luxurious
   accommodations can enjoy a private haven while still experiencing all the
   amenities, and Freestyle flexibility, of a big ship.
4. In 2008, NCL offers its largest and most varied European deployment ever, with
   sailings on the Norwegian Gem, Norwegian Jewel and Norwegian Jade.

Costa Maya Begins Rebuilding Process
                   Costa Maya, Mexico’s fastest-growing destination and cruise port,
                   has confirmed it will resume operations by September 2008. After      CRUISE LINES

                   a thorough evaluation of the damages caused to the destination
                                                                                         ASSOCIATION, INC.
                   and port facilities following the recent passing of Hurricane Dean,
                   Costa Maya officials have determined that twelve months are
necessary for rebuilding, and providing an enhanced experience to its guests.

The first phase of reconstruction and cleanup of the port facilities and pier has
begun and will focus on returning ship berthing positions one and two to full
operational mode by September 2008. Reconstruction of the port’s third berthing
position will follow with an expected completion by early 2009.
In addition, the rehabilitation and improvement of Mahahual, the beachside town
that surrounds Costa Maya, has already begun. Presently, one hundred workers are
conducting clean-up of the beach and small fishing village. Restoration of services,
including phone lines and electricity, are already underway. The rehabilitation
project, also includes the creation of a new boardwalk along Mahahual’s beach.
To learn more about Costa Maya, its many excursions and unmatched beauty, please
visit or call 011 52 (998) 267 7700.

Foodie Alert: Greater “Fork” Lauderdale Announces
                 To showcase its casually chic dining scene, Greater Fort Lauderdale
                 has teamed with American Express to organize a restaurant month,
                 scheduled for October 1 through November 15, 2007. The
                 inaugural Dine Out Lauderdale features the area’s most acclaimed
                 restaurants in a six-week culinary celebration of Broward County’s
                 top restaurants, chefs and cuisines. Each of the participating
restaurants will create a special three-course dinner menu featuring an appetizer,
entree and dessert offered at a $35 fixed price.
Visitors can take their tastebuds touring to discover the destination’s exciting,
eclectic eatery scene. Foodies can visit for participating
restaurants and menus.

CLIA Training & Cruise Emphasis Highlights Home Based
Travel Agent Show & Conference
                                     CLIA member travel agents are cordially invited
                                     to attend the Home Based Travel Agent Show &
                                     Conference, October 29-31 at the Trump Taj
Mahal in Atlantic City. The conference features CLIA training and cruise focused
content in addition to other niche market highlights:
• CLIA Training - Sign up for "Group Sales Made Easy" and "Selling to Special
  Interests: Niche Markets" and earn up to 30 credits towards CLIA Certification.
• Keynote address by Lisa Bauer, Senior VP Sales, Royal Caribbean International
  who will speak on the power of the individual travel agent in influencing the
  economic viability of the travel industry.
• A trade show with more than 250 domestic and international suppliers will
  highlight more than a dozen CLIA-member cruise lines on Tuesday afternoon and
  Wednesday morning.
• A pioneering Technology Forum with hands-on-training is sponsored by, among
  others, Royal Caribbean International and its sister company Celebrity Cruises.
• A cruise & tour panel featuring Rick Sasso, president of MSC Cruises and Hans
  Rood, president of Hurtigruten will be offered in the Monday afternoon
  conference program.
To register and for hotel information, go to and click

on the registration and hotel information tabs respectively or call (925) 701-0225
and press "0"
Travel Trade’s Leisure Travel Conference 2007
CLIA urges members to attend Travel Trade’s Leisure Travel Conference 2007 in Ft
Lauderdale from November 29 to December 2 because great education equals
higher profits.
                                                                                           CRUISE LINES
You can register and receive immediate confirmation at

• 14 cruise ships open for inspection and/or lunch in both Port Everglades and the         ASSOCIATION, INC.
  Port of Miami including first time at a Travel Trade show for Crystal Symphony and
  Costa Fortuna.

• Keynote and Featured Speakers including Celebrity and Azamara’s Dan Hanrahan,
  Celebrity’s Dondra Ritzenthaler, Crystal’s Bill Smith, and Carnival’s Maurice Zarmati.
• Cruise Summit Panel featuring Royal Caribbean’s Lisa Bauer, Carnival’s Vicki Freed,
  Costa’s Terri Haas, and Princess’ Jan Swartz.
• Luxury Cruise Panel featuring SeaDream’s Larry Pimentel, Cunard’s Lee Robinson,
  Seabourn’s Doug Seagle, and Crystal’s Bill Smith.
• One of the biggest and busiest trade shows in the industry!
• CLIA Training Seminars “Principles of Professional Selling” and “Customer Relations
  Management: Made Easy presented by Bernie Blomquist, and “Cruising – Knowing
  the World You Sell” presented by Tom Cogan. Earn 40 CLIA credits towards your
  ACC, MCC, or ECC by attending the Conference and two CLIA Seminars.
• Win one of 20 Free Cruises at “Prizes Galore” after Sunday’s breakfast.
• 16 Dynamic Workshops with suggestions you can use to improve your cruise business.
• All meals including the Opening Reception hosted by Royal Caribbean, the Travel
  Agent and Travel Executive of the Year Luncheon hosted by Carnival Cruise Lines,
  the Friday Gala Dinner hosted by Celebrity Cruises and Azamara Cruises, and the
  Sunday Breakfast hosted by NCL and Orient Lines.
• A full round of social events and networking opportunities!
Register by October 31 to save money. Travel Trade is offering its popular “Bring a
Buddy” rate of just $129 for the first registration and $99 for each additional
“Buddy” from the same agency.
Register Now at, and you can choose your ship inspections,
workshops, and CLIA Seminars instantly.

help us help you
This e-newsletter is designed to provide you timely updates on CLIA activities and
events. We’re always looking at ways to improve, and we welcome your comments
and questions. To send us your ideas for the CLIA Today e-newsletter, please email
us at Due to the volume of responses, we are unable to
personally respond to each suggestion, but we promise that each will be read. We
will do our best to incorporate your feedback into this e-newsletter.
For general questions and comments regarding CLIA’s training and membership,
please continue to use our regular email at


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