Sales and Marketing Professionals Jobs in Dec 2009 2010 Jan by anr10789

VIEWS: 20 PAGES: 18

Sales and Marketing Professionals Jobs in Dec 2009 2010 Jan document sample

More Info
									www.classifiedpost.com

                                                       South China Morning Post Publishers Limited

                                                                                                                Engaging
                                                                                                             Human Capital
   3rd Floor, Morning Post Centre, 22 Dai Fat Street, Tai Po Industrial Estate, New Territories, Hong Kong

                                                                Recruitment Services Department
                              Tel: (852) 2565 8822 Fax: (852) 2565 7272 Email: classified@scmp.com




                                                                                                               for the best performance!

                                                                                                                               2010
                                                                                                                               RECRUITMENT
                                                                                                                               MARKETING
                                                                                                                               GUIDE
                                                                                                                                                                                 HISTORY




                                                             Integrated platform
    First published in 1973   2010   Launch in 2001   2010
                                                             maximises outreach
                                                                                                       Our dedicated marketing team provides advertisers with
                                                                                                       advice on the most appropriate platforms to reach their target
                                                             With a combined readership of 359,000 1
                                                                                                       audience effectively. Through our integrated platform of
                                                                                                       print, online and event options, we are constantly evolving
                                                             in the South China Morning Post and
                                                                                                       to engage our job seekers.
                                                             Sunday Morning Post, the South China
                                                                                                       Classified	Post is a very effective integrated platform for top
                                                                                                       quality talent among both the career-minded, ambitious
                                                             Morning Post is the overall leader for
                                                                                                       middle to senior levels and the junior job seekers who are
                                                                                                       smart and aspiring for bigger roles.
                                                             recruitment advertising with a 40.9%

                                                             market share 2. Classifiedpost.com
                                                             has recorded over 320,000 registered

                                                             members3.                                 1		 Nielsen	Media	Index	HK	Year-End	Report	2008
                                                                                                       2		 SCMP/	admanGo	Recruitment	Report	(Jan	–	Dec)	2009
                                                                                                       3		 Classifiedpost.com	Web	Trend	Report	Dec	2009




                                                                                                                 4	 Classified	Post	Readership	Survey	2008,	conducted	by	Ipsos
4
What it takes to
reach the right talent
       There’s much more to serving the needs of recruiters
       and job seekers than sharing a message platform. We
       provide an environment of reliable content and job
       opportunities that creates a career marketplace like
       no other.

       Read what our valued advertiser, inspired job seekers
       have to say:




                                                               7
    TESTIMONIAL                                                                                                                                                                                                                 TESTIMONIAL




      A people                                                                                                                                                               Driving personal
                                                                                                                                                                             Buildingambition esteem
      branding                                                                                                                                                               For skin care and body toning specialist and young
                                                                                                                                                                             “Classifiedpost.com has got most of the big
      platform for                                                                                                                                                            corporations. Tsoi, the SCMP provides for any
                                                                                                                                                                             mother Mence The job selection is goodnot only
                                                                                                                                                                              degree platform for promoting her company’s
                                                                                                                                                                             an ideal holder with at least a few years of job
      professional                                                                                                                                                            experience. see an educational tool for her child.
                                                                                                                                                                             products, butIalso Classified	Post as the number one
                                                                                                                                                                              place to get an ideal job. ‘Seminar’ is a Post with
                                                                                                                                                                             “I particularly enjoy reading the Sunday section I am
      firms                                                                                                                                                                   interested in We that drives recipes and she loves
                                                                                                                                                                             my daughter. andlike the foodme to participate. Last
                                                                                                                                                                             Young Post.
                                                                                                                                                                              time's EQ Seminar stimulates me and I told all my
                                                                                                                                                                              peers about this seminar and Classifiedpost.com.”

                                                                                                                                                                                                                        Benny Chan
                                                                                                                                                                                                              Classified	Post	Reader




                                                                                                                     Stimulating read
                                                                                                                     “The SCMP’s Classified	Post has always appealed
                                                                                                                     to me for a number of reasons. Firstly, it presents
                                                                                                                     an interesting insight into the range of jobs on
                                                                                                                     offer in Hong Kong. Secondly, the Classified	Post
                     As part of a global network of professional      we have been able to reinforce our brand,
                                                                                                                     provides interesting articles with contemporary
                     firms, KPMG China relies on Classified Post      and successfully attract ambitious and         views of professionals from a variety of backgrounds.
                     for it’s recruitment, branding and advertising   highly motivated professionals to join us.”    These help me stay up-to-date with organisational
                     needs in Hong Kong. “Recruiting the top          KPMG China was the second-runner-up in         management trends and best practices and which
                     talent in such a competitive market means        the HKIHRM/SCMP People Management              give me optional tools for application within my own
                     that firms must select the most effective        Awards 2008.                                   working environment.”
                     medium, and we have worked closely with                                         Margaret So
                     Classified Post since 1998 to make sure our              Recruitment and Resourcing Director,                                           Mark Sharp
                     message is delivered into the right hands,”                                Human Resources,                          SCMP/ Henley scholarship winner
                     says Margaret So. “Through this relationship,                                    KPMG China


8                                                                                                                                                                                                                                             9
     MARKETING PROGRAMS                                                                                                                       MARKETING PROGRAMS




     Value-added
     marketing initiatives
                                                                                  Supporting the HR community
                                                                                  by organising forums and sponsors on human resources and talent issues that
                                                                                  explore the latest market trends and best practices.

                                                                                  • SCMP/ HKIHRM The Greater China HR Conference
                                                                                  • SCMP/ Hewitt Best Employers Awards
                                                                                  • HKIHRM/ SCMP The People
                                                                                    Management Awards
                                                                                  • HKIHRM Annual Conference
                                                                                  • Classified Post/ Hong Kong Productivity
                                                                                    Council HR Seminar Series
                          The Classified	Post has an extensive outreach           • Classified Post Published HR Yearbook
                          programme to provide marketing and educational          • Classified Post Published Quarterly
                          platforms for employers and high-calibre job seekers.     Market Update




10                                                                                                                                                                 11
     MARKETING PROGRAMS




                          Partnering professional bodies                                                Sourcing and growing quality talent
                          to help them promote their industries through special newspaper supplements   through practical seminars, incentive promotion and campaigns and
                          and sponsorship of prominent events.                                          other meaningful programmes that give employers and high-calibre
                                                                                                        talent the opportunity to interact.
                          • SCMP/ IFPHK Financial Planners Awards
                                                                                                        •   Registration Campaigns
                          • IFPHK Financial Planning Week
                                                                                                        •   EQ At Work Seminar
                          • IFPHK Wealth Management Conference
                                                                                                        •   The Middle Management Survival Guide Seminar
                          • ACCA Job Hunting Competition
                                                                                                        •   SCMP/ Henley Scholarship Programme
                          • ACCA Annual Conference
                                                                                                        •   SCMP/ Dymocks Read to Succeed Promotion
                          • HKMA Hong Kong Management Game
                          • SCMP/ CIPS Seminar on Development of Purchasing and Merchandising
                            Professionals                                                               Driving market leadership
                          • SCMP/ CIPS Awards for Excellence in Purchasing and Merchandising            our regular high-impact branding campaigns strengthen the Classified	
                          • CPA Australia Career Market Day                                             Post’s brand positioning, enabling us to remain leading market positions.
                                                                                                        •   Make Every Move Count Campaign
                                                                                                        •   Reach For Your Dream Job Obama Campaign
                                                                                                        •   Key Industries Promotion Message
                                                                                                        •   Get Your Career Moving Taxi Campaign
                                                                                                        •   Feng Shui TVC
12                                                                                                      •   Search Engine Marketing                                                 13
                                                                                                        •   Brand Promotion via Leighton Road Billboard
                                                                                                                                                                                                                     BASIC FIGURES




                                                                                             Basic Figures


     Research confirms                                                                                  Strong readership                                         1
                                                                                                                                                                      Well-educated3             High Successful Rate3




     market leadership                                                                                  359,000
                                                                                                              SCMP & SMP combined
                                                                                                                                                                            80%
                                                                                                                                                                         studied in University




                                                                                                                                                                             70%
                                                                                                                                                                                                       50%
                                                                                                                                                                                                      applied for an
                                                                                                                                                                                                    advertised position




                                                                                                                 Market share                                 2


                                                                                                                                                                                                       67%
                                                                                                                                                                           holding influential



                                                                                                                 40.9%
                                                                                                                                                                          or top management
                                                                                                                                                                               positions
                            The latest survey1 on Classified	Post                                                                                                                                    of whom gained an


     Elite readership
                                                                                                                                                                                                         interview
                            job seekers confirmed these audience
                            to be a dynamic pool of talent able to
     is recruiters’ dream   serve diverse employment needs. They
                                                                                                                                                                      Well Established3


                            range from the influential and ambitious                                                                                                         74%                       40%
                            top strata of management to highly-                                                                                                            are aged over 36          of them got offer

                            qualified young people who are career
                            minded and eager to learn.
                                                                                                                                                                      Extremely High Loyalty of Classified Post Print
                                                                                                                                                                      and Online Job Seekers3


                                                                                                                                                                           over    75%
                                                                                                                                                                              for job search
                                                                                                                                                                                                    over   77%
                                                                                                                                                                                                   seeking information on
                                                                                                                                                                                                       market trends

                            1		 Classified	Post	Readership	Survey	2008,	conducted	by	Ipsos



                                                                                             1	 Nielsen	Media	Index	HK	Year-End	Report	2008
14                                                                                           2		 SCMP/	admanGo	Recruitment	Report	(Jan	–	Dec)	2009                                                                                   15
                                                                                             3		 Classified	Post	Readership	Survey	2008,	conducted	by	Ipsos
     BASIC FIGURES                                                                                                                                                 PRODUCTS




                                                                                                            Products
          Enjoy the Editorial Content1
          Two thirds job seekers ranked Executive Insights, Job Coach and Industry Focus good/ very good.
                                                                                                                       Integrated platform
          All major industries use Classified Post2
                                                                                                                       offers broad appeal
                                                                                                                       Using both the print and online versions of
          •   Public Utilities – 74.1%                                                                                 Classified	Post provides recruiters with access
          •   Building & Construction – 55.5%                                                                          to the broadest range of quality talent, with
          •   Government – 44.6%                                                                                       the dynamic mid- to senior-level job seekers
          •   Automotive / Petroleum – 44.5%                                                                           opting more for Classifiedpost.com. Close to
          •   Transportation / Logistics – 42.5%                                                                       80% Classifiedpost.com job seekers are aged
          •   Business Services / Consulting – 40.3%                                                                   under 36 who are progressive, eager to learn
          •   Industrial / Engineering – 39.1%                                                                         and active.
          •   Accounting & Audit – 38.7%
          •   Chemicals / Biotechnology – 32.1%
          •   Property / Real Estate / Security – 29.3%                                                                Appointment Highlights:
                                                                                                                             Banking & Finance
                                                                                                                             China & Macau
          The Key Performers in terms of Successful Recruitment2                                                             Corporate & Legal
                                                                                                                             Education
          •   Education & Training – 29.8%                                                                                   Engineering & Technology
          •   Advertising / PR / Design – 27.4%                                                                              Government
          •   Entertainment / Arts & Culture / Recreation – 27.4%                                                            Healthcare
          •   Legal – 22%                                                                                                    Hotels, Catering & Tourism
          •   Hotel / Catering / Restaurants – 21.2%                                                                         Merchandising, Manufacturing & Trading
          •   Banking & Finance / Investment – 17.9%                                                                         Overseas
                                                                                                                             Personnel Consultant Guide
                                                                                                                             Property & Construction
          Classifiedpost.com is right online to attract young job seekers3                                                   Sales & Marketing
          •   Over 320,000 registered members                                                                                Social Services
          •   Over 160,000 resumes
          •   76% have University or Postgraduate qualification
          •   Most of those members are aged 35 or below

         1		 Classified	Post	Readership	Survey	2008,	conducted	by	Ipsos
16       2		 SCMP/	admanGo	Recruitment	Report	(Jan	–	Dec)	2009                                                                                                                17
         3		 Classifiedpost.com	Web	Trend	Report	Dec	2009
     PRODUCTS                                                                                                                                                                                             PRODUCTS




                                                                                                                        Products

                                                                                                                                   Practical Tips:
                                                                                                                                   Leading executives share the secrets of their success with expert
                                                                                                                                   advice on how to be entrepreneurial and productive, and offer
                                                                                                                                   pointers on career planning, leadership and moving up the career
                                                                                                                                   ladder.

                                                                                                                                   Careers Supplements:
                                                                                                                                   Timely high impact lift-outs put the spotlight on key industries and
                                                                                                                                   examine the latest trends, future developments and showcase the
                                                                                                                                   hottest career opportunities in the sector.


                The ‘who, what and where’ for                      Job seekers need look no further
                career advancement                                 HR and Management Know-how:
                Classified	Post is much more than just a jobs      Industry direction, recruitment issues, employment
                newspaper. We offer the most comprehensive         regulation and best practice news for human
                content, spanning topical career news, analysis,   resources professionals.
                and professional advice every Saturday. This is
                the “must read” publication for individuals who    Market Trends and Opportunities:
                are serious about success in their careers and     Employment and salary trends, job-related surveys
                in developing their talent.                        and market data, and expert analysis across a
                                                                   range of industries.
                It is also the “must advertise” publication for
                employers targeting high achievers and career
                go-getters. We provide you with the candidates
                you seek, including hard-to-reach passive job
                seekers, and allow you to build your image
                as an employer of choice in this competitive
                world.




18                                                                                                                                                                                                                   19
     PRODUCTS




           Classifiedpost.com
           Extending the reach of our comprehensive print content to a global
           audience, a majority of the news features are also published online
           on our high traffic website. Besides these popular columns, the
           website also has job seeker draw card items – for example pointers
           on writing resumes and cover letters, job application and interview



                                                                                  Classified Post
           tips, a salary index guide – exclusively online.

           In addition, our popular interactive online blog is the medium
           of choice for job seekers to connect and engage with peers and




                                                                                          ad rate
           exchange career experience. Presided by our famed Career Doctor
           – who dispenses tailored and practical career advice – the blog is a
           highly sought remedy for workplace headaches.

           Don’t miss out on reaching job seekers from around the world who
           turn to Classifiedpost.com to access and read through our vast
           archive of savvy editorial content to help them realise their career
           aspirations and keep abreast of the recruitment market.




20
     Ad rate                                                                                                                                                                                                                                Ad rate




                                                                         Minimum size - cm (h) x col (w)                Rates per column cm (HK$)      Mechanical details
        STANDARD RATES
        Full display                                                     3 cm x 1 col                                                           209    Page size and column width   Classified Post
        Section one - Front page                                         12 cm x 5 col                                                         400                                                            Page size (H x W)
        Other sections - Front page                                      12 cm x 5 col                                                          353                                 Saturday section one      45 cm x 36 cm
        Specified page                                                   3 cm x 1 col                                                           270
                                                                                                                                                                                    Saturday other sections   49 cm x 36 cm
        Specified section                                                3 cm x 1 col                                                         +10%
                                                                                                                                                                                    Saturday inside page      54 cm x 36 cm
        Specified position                                               3 cm x 1 col                                                         +20%
                                                                                                                                                                                    Weekdays                  49 cm x 36 cm
        CLASSIFIED POST WITH fuel*
                                                                                                                                                                                    Columns to a page         10
        2 insertions within 7 days                                       3 cm x 1 col                                                           293
        CLASSIFIED POST WITH BUSINESS*
                                                                                                                                                                                                              Column width
        2 insertions within 7 days                                       5 cm x 2 col                                                           293
                                                                                                                                                                                                              1 column            3.4 cm
        COLOUR
                                                                                                                                                                                                              2 columns           7.0 cm
        Standard spot colour                                             60 col cm                                                            +15%
                                                                                                                                                                                                              3 columns           10.6 cm
        Full colour                                                      60 col cm                                                            +30%
                                                                                                                                                                                                              4 columns           14.3 cm
        Full reverse black                                               60 col cm                                                            +10%
                                                                                                                                                                                                              5 columns           17.9 cm
        EAR AD
                                                                                                                                                                                                              6 columns           21.5 cm
        Section one - Front page                                         3 cm (h) x 5 cm (w)                                    2,400 per insertion
                                                                                                                                                                                                              7 columns           25.1 cm
        Other sections - Front page                                      3 cm (h) x 5 cm (w)                                     1,600 per insertion
                                                                                                                                                                                                              8 columns           28.8 cm
        SKY BOX - TOP JOB
                                                                                                                                                                                                              9 columns           32.4 cm
        Section one - Front page                                         4.8 cm (h) x 8 cm (w)                                  2,500 per insertion
        PRINT PLUS                                                       No. of Job Postings                                           Rate (HK$)                                                             10 columns          36.0 cm
        will post on ClassifiedPost.com for 28 days                      1-2                                                                    360                                                           Centrespread        73.5 cm
                                                                         3-5                                                                   680
                                                                         6 - 10                                                                 950                                 Business section
                                                                         11 -20                                                               1,200                                 Page size (H x W)         54 cm x 36 cm
        BUSINESS SECTION                                                                                                                                                            Columns to a page         7
        Front page                                                       21 cm x 2 col, 21 cm x 3 col or 9 cm x 7 col
        B/W                                                                                                                                     556                                                           Column width
        Standard spot colour                                                                                                                    715                                                           1 column            4.8 cm
        Full colour                                                                                                                           1,059                                                           2 columns           10.0 cm
        Run of paper (ROP)                                                                                                                                                                                    3 columns           15.2 cm
        B/W                                                              8 cm x 2 col                                                           307                                                           4 columns           20.4 cm
        Standard spot colour                                             27 cm x 4 col                                                          390                                                           5 columns           25.6 cm
        Full colour                                                      27 cm x 4 col                                                          586                                                           6 columns           30.8 cm
        *Same size is required                                                                                                                                                                                7 columns           36.0 cm
        #
         Please refer to the Mechanical Details section for the column width of Business section                                                                                                              Centrespread        73.5 cm




22                                                                                                                                                                                                                                                    23
     Ad rate
     SCMP PRODUCT                                                                                                                                                                                                                                                                                                                               Ad rate
                                                                                                                                                                                                                                                                                                                                         SCMP PRODUCT




                    Mechanical details

                    Digital formats for film output   The Graphic & Design Department of South China Morning Post will only accept files in the following digital formats:   3) Colour samples
                    & electronic transmission                                                                                                                                      Colour samples must be provided for all digital files.
                    requirements                      1) Digital working files
                                                         a. Adobe Illustrator Version CS3 or below                                                                           4) Timing
                                                         b. Adobe PhotoShop Version CS3 or below                                                                                   For all digital files requiring colour separations plus proofing by SCMP, a minimum of 3 days prior to publication
                                                         c. Macromedia Freehand Version 10 or above                                                                                date will be needed.
                                                         d. EPS or PDF file in CMYK format
                                                                                                                                                                             5) Colour space
                                                         Important:                                                                                                                All digital files including images and graphics for colour separation must be saved in CMYK colour space.
                                                         I. All fonts/images/graphics must be submitted together with all digital working files.
                                                         II. Copy/text within the digital working file(s) can be converted to path/outline graphics to avoid fonts
                                                                                                                                                                             6) Electronic transmission (via internet)
                                                             substitution problems.
                                                                                                                                                                                   Artwork saved to file(s) in formats suggested above can be sent to classified@scmp.com.
                                                         III. All images should be in EPS/tiff/jpg/bitmap formats.
                                                         IV. All images should have a resolution of 300dpi*.
                                                                                                                                                                                   Instructions to sales executives (date of publication, size of advertisement, telephone number, etc.) should be
                                                         V. All graphics should be in EPS format.
                                                                                                                                                                                   included together with saved file(s) as attachment(s).
                                                         VI. All files should be in Mac format, PC format files are not guaranteed for correct film output.
                                                         VII.Files in MS Words/Excel/PowerPoint/CorelDraw formats will not be accepted.


                                                      2) Acrobat PDF Files
                                                         Important:
                                                         I. All fonts are required to be fully embedded into the file (100%).
                                                         II. All images should have a resolution of 300dpi*.
                                                         III. All graphics/logos should be in high resolution EPS format.
                                                         IV. It is recommended not to output from the colour PDF file.
                                                         V. For colour separated PDF files, actual colour sample is required.




                                                                                                                                                                             *	   This	refers	to	the	resolution	of	the	digital	picture	files	that	apply	to	actual	printing	on	paper.	Since	the	computer	calculates	resolution	in	dpi		
                                                                                                                                                                             	    (pixel/dot		per	inch)	while	film	output	for	printing	calculates	in	terms	of	lpi	(line	per	inch),	there	will	be	a	difference	between	the	two	terms.		
                                                                                                                                                                             	    For	the	sake	of	better	understanding	for	those	who	are	not	familiar	with	these	terms,	when	outputting	films	from	digital	files,	we	only	accept		
                                                                                                                                                                             	    picture	files	in	the	resolution	of	300dpi	in	its	actual	size.




24                                                                                                                                                                                                                                                                                                                                                        25
     Ad rate
     SCMP PRODUCT                                                                                                                                          SCMP PRODUCT                                                                                                                                        Ad rate




                    Mechanical details
                                                                                                                                                                          Bookings and materials                                                         Bookings and enquiries
                    Film requirements              Printing method                                    Web Offset Litho                                                    Front page                                 Thursday 5:30pm                     Contact us
                                                   Screen                                             100 lpi                                                             (Classified	Post	Saturday edition)                                             Booking enquiries:                     2565 8822
                                                                                                                                                                          Business section                           5:30pm                              Customer service:                      2680 8333
                                                                                                                                                                                                                     1 day before publication            Billing enquiries:                     2680 8332
                    Materials                      Black & white                                      One piece positive film, emulsion down
                                                                                                                                                                                                                                                         Box replies:                           2680 8383
                                                   Spot / Full Colour                                 Positive film, right reading,                                                                                                                      Fax:                                   2565 7272
                                                                                                                                                                          All other bookings for the next day’s publication:
                                                                                                      emulsion down                                                       South China Morning Post Head Office                                           E-mail:                                classified@scmp.com
                                                                                                                                                                          Monday – Friday:                             5:30pm
                    Colour separation guidelines   a) Application of PCR techniques with a maximum aggregate colour laydown not                                                                                                                          Hours of operation
                                                      exceeding 250% in any single area of the illustration is recommended.                                               South China Morning Post City Office                                           Monday – Friday:                       9am – 6pm
                                                   b) All separations must compensate for the dot gain profile on newsprint (approx. 25% - 28%).                          Monday – Friday:                           5:30pm
                                                   c) Screen ruling 100 lpi.                                                                                                                                                                             Addresses
                                                                                                                                                                          Cancellations                                                                  South China Morning Post Head Office
                    Proofing guidelines            a) Progressive colour proofs should be supplied on 45 gsm newsprint.                                                   2 working days before publication except for the following:                    Recruitment Services Department
                                                   b) Proofing direction of the advertisement should correspond with the running direction of the press.                  Front page                                 3 working days before publication   3rd Floor, Morning Post Centre
                                                                                                                                                                          Business section                           3 working days before publication   22 Dai Fat Street
                                                   c) Colour sequence of proofing should follow the ink sequence on the press:
                                                                                                                                                                          Specified pages in Saturday section one 3 working days before publication      Tai Po Industrial Estate
                                                      Magenta, Cyan, Yellow and Black.
                                                                                                                                                                                                                                                         New Territories, Hong Kong
                                                   d) Proofing densities for each colour should match the actual density on the press.                                                                                                                   Tel: 2565 8822
                                                      Process colour                                  Max. solid density at 65,000 CPH
                                                     Magenta                                          0.68                                                                                                                                               South China Morning Post City Office
                                                                                                                                                                                                                                                         Recruitment Services Department
                                                     Cyan                                             0.70
                                                                                                                                                                                                                                                         G/F - 3/F, 1 Leighton Road
                                                     Yellow                                           0.68
                                                                                                                                                                                                                                                         Causeway Bay, Hong Kong
                                                     Black                                            0.98                                                                                                                                               Tel: 2565 2329
                                                     (Measured on Dainippon Screen DM400 densitometer)
                                                   e) The ink used for proofing should match the colour set established for the press.
                                                     Proofing houses can obtain quantities of the required process colours from the SCMP at cost.
                                                   f) Proofs that do not meet basic criteria outlined above will be misleading and the SCMP will not be
                                                      responsible for such that are unsuitable for press reference.




26                                                                                                                                                                                                                                                                                                                       27
                                                                                                                                                        Ad rate




                           Job Posting and Candidate Match Package Rate
                           No. of Jobs Postings   Subscription Period (days)                        Subscription Fee (HK$)           Candidate Match
                                   1                         30                                             1,170                           √
                                   3                         180                                            2,275                           √
                                   6                         180                                            4,290                           √
                                  10                         180                                            6,500                           √
                                  20                         365                                            11,160                          √
                                  30                         365                                            16,200                          √




     Classifiedpost.com
                                  40                         365                                            21,360                          √
                                  60                         365                                            31,680                          √
                                  80                         365                                            41,760                          √
                                  100                        365                                            51,000                          √
                                  200                        365                                           96,000                           √




                 ad rate   Candidate Search Package Rate
                           No. of Resumes
                              Unlimited
                              Unlimited
                              Unlimited
                                                  Duration
                                                   15 days
                                                  30 days
                                                  90 days
                                                                               Rate (HK$) Per User Login
                                                                                        5,000
                                                                                        8,000
                                                                                        21,000
                                                                                                                      No. of Users
                                                                                                                             2
                                                                                                                             3
                                                                                                                                       Discount Level
                                                                                                                                          20% off
                                                                                                                                          30% off

                              Unlimited           180 days                              36,000                               4            40% off
                              Unlimited           365 days                              60,000                         5 or above         50% off




28                                                                                                                                                                29
and Ad1




               Ad rate                                                                                                                                                                                              Ad rate




                         Online Features Packag Rate

                                                                         Island Ad1           RATES                                 Mini-site6         RATES
                                                                                              CPM	rate:	                                               HK$5,000 (90 days)
                                                                                              HK$ 60 (Run of site)                                     HK$8,000 (180 days)
                                                                                              HK$ 72 (Run of section)                                  HK$12,000 (365 days)
                                                                                              HK$ 120 (Homepage)
                                                                                                                                                       SPECIFICATIONS
                                                                                              SPECIFICATIONS                                           Top Banner Image:
                              2                                                               Dimension: 300 (W) x 250 (H) pixels                      Dimension: 800(W) x 100 (H) pixels
                         Hot Job                        1                                     Maximum file size: 25KB                                  Maximum file size: 20KB
                                                       Island Ad
                                                                                              Format: GIF / JPG / Flash                                Format: GIF / JPG
                                                                                                                                                       Tower Image:
                                                                         Hot Job2             RATES                                                    Dimension: 225(W) x 250 (H) pixels    6
                                   3 Featured                                                 HK$1,000 (7 days)                                        Maximum file size: 20KB              Mini-site
                                     Employer/Agency
                                                                                                                                                       Format: GIF / JPG
                                                                                              SPECIFICATIONS
                                                                                              Nil                                                      Company Description:
                                                                                                                                                       Format: Maximum characters: 2,000
                                                                         Featured Employer/   RATES
                                                                         Agency3              HK$6,500 (30 days)                    Customised Job     RATES
                                                                                                                                    Description        HK$1,500 (90 days)
                                                        4
                                                                                              SPECIFICATIONS                                           HK$2,700 (180 days)
                                                       Priority Result
                                                                                              Dimension: 232 (W) x 83 (H) pixels    Template7          HK$4,800 (365 days)
                                                                                              Maximum file size: 5KB
                                                                                              Format: JPG                                              SPECIFICATIONS
                                                                                                                                                       Format: HTML
                                                                                          4
                                                        5                Priority Result      RATES
                                                       Featured Job                           HK$800 (30 days)                      URL Redirect For   RATES
                                                                                                                                    Job Application    HK$1,250 per 10 jobs (180 days)
                                                                                              SPECIFICATIONS
                                                                                              Nil                                                      SPECIFICATIONS
                                                                                                                                                       Nil
                                                                                                                                                                                              7
                                                                                      5
                                                                         Featured Job         RATES                                                                                          Customised Job
                                                                                                                                                                                             Description Template
                                                                                              HK$500 (30 days)
                                                                                              SPECIFICATIONS
                                                                                              Nil




          30                                                                                                                                                                                                                  31
     Ad rate




               Deadlines
               Online Display Ad Bookings and Materials
               Bookings: 5 days before online display ad campaign
               Materials: 3 days before online display ad campaign
                          (including graphics, alt text, linking URL)

               Bookings and enquiries
               Contact us




                                                                          Creative
               Booking enquiries: 2565 2323
               Fax: 2565 7272
               E-mail: adinfo@classifiedpost.com

               Address



                                                                        advertising
               South China Morning Post Head Office
               Recruitment Services Department
               3rd Floor, Morning Post Centre
               22 Dai Fat Street
               Tai Po Industrial Estate
               New Territories, Hong Kong




32                                                                                    33
     Creative advertising                                                                                                                                                              Creative advertising




                     Creative advertising

                     At Classified	Post we want to help make your           Display the job title                    Maximise the power of                      Advertorial
                     advertising and marketing as effective and engaging    prominently                              pictures and headlines                     Tell your company story in detail with
                     as possible. Here are a few tips to make the most of   Attract attention from the candidate     Exciting visuals and compelling            a full page advertorial packed with
                                                                            at a glance.                             headlines inspire, motivate and            information, images and your key
                     your advertising space.                                                                         increase the impact of your ad.            messages.




                                                                                                                     Use colour and creative
                                                                                                                     display formats
                                                                                                                     Colour and creative display formats        Ear ads
                                                                            Think big                                make your ad stand out from the            A high profile, low cost way to keep
                                                                            A large ad commands attention and        competition and enhance your image         your company in the public eye.
                                                                            respect. It raises the profile of your   as a progressive innovative company
                                                                            company and the importance of the
                                                                            jobs advertised.                         If you really want to make an impact
                                                                                                                     we have lots of unusual and eye-
                                                                                                                     catching options - these are just a few.   Section sponsorship
                                                                                                                     And if you’ve got a great idea of your     The On the move page features the
                                                                                                                     own, we’ll do everything we can to         movers and shakers in Hong Kong and
                                                                                                                     make it happen.                            the mainland.
                                                                                                                                                                Take ownership of this must-read
                                                                                                                                                                section.
                                                                                                                     Build an Image
                                                                                                                     Use the advertising space to build up
                                                                            Sell the job                             your positive image. Promote your
                                                                            Highlight the rewards as well as         organization -
                                                                            the challenges of the job. Feature       its vision, philosophy and culture - and
                                                                            additional benefits, such as             build it as a desirable employer.
                                                                            advancement opportunities, training,
                                                                            and overseas travel.




34                                                                                                                                                                                                            35
     Terms of business

     1. All advertisements are placed and all orders are accepted subject to the terms and        5. SCMP shall use reasonable endeavours to accept orders if they are received at the             14. All cheques, money-orders, etc. should be made payable to South China Morning Post
        conditions as hereinafter set out provided that South China Morning Post Publishers          location and by the time specified by SCMP from time to time for that type of adver-              Publishers Limited. Rates are expressed in HK dollars but SCMP shall be entitled to
        Limited (SCMP) expressly reserves its right to amend, vary, replace or cancel any of         tisement. All advertisement copy and artwork must be received by the latest receipt               receive payment in other currencies, the rate of conversion to HK dollars for payment
        such terms and conditions without prior notice to the advertiser and the advertiser          time specified by SCMP which may be varied by SCMP without notice and SCMP shall                  shall be determined by SCMP from time to time.
        is deemed to have express knowledge of and be bound by such terms and condi-                 have the right to refuse to accept any orders or to decline or refuse to publish any
                                                                                                                                                                                                   15. The advertiser shall be invoiced at SCMP’s discretion either upon publication or
        tions. No terms sought to be applied by the advertiser to any order for advertising          orders if the advertisement copy and artwork of such orders shall not have been
                                                                                                                                                                                                       monthly unless otherwise specified by SCMP. Terms of payment are net 30 days from
        shall be binding upon SCMP. Advertising orders for space will not be considered as           received by SCMP by the latest receipt time as aforesaid nor shall SCMP be liable for
                                                                                                                                                                                                       the month of invoice. SCMP shall have the right to charge interest on any outstanding
        contracts.                                                                                   any loss or damage arising as a result of non-publication hereunder.
                                                                                                                                                                                                       payment after the due date (without any further notice) at the rate of one percent (1%)
     2. SCMP reserves the right to reject, decline or refuse to publish in whole or in part or    6. Advertisements of certain sizes and shapes only are normally accepted but advertise-              per month from date of invoice on outstanding balance to date of receipt of payment
        to amend any advertisement with or without notice to the advertiser where in its             ments of other sizes and shapes may be accepted subject to special terms.                         by SCMP and in addition SCMP shall also be entitled to recover from the advertiser
        sole opinion it considers necessary or desirable, and SCMP shall not in any way be        7. SCMP shall take reasonable steps to ensure that competitive advertising does not                  any costs and expenses (including all legal fees) incurred by SCMP in recovering any
        liable for any loss or damage arising as a result of non-publication or amendment as         appear on the same page or facing pages. However due to space limitations no assur-               outstanding payment and interest thereon.
        aforesaid (nor shall any refund of or deduction from the costs of the advertisement          ance of any kind can be given and SCMP shall not be under any liability whatsoever            16. Subject to the terms upon which advertising agents are recognized by SCMP, such
        or any other compensation be granted by SCMP to the advertiser in the event of               if the same occurs.                                                                               agents will be entitled to agency commission of fifteen percent (15%) on all rates.
        such non-publication or amendment). SCMP accepts no liability whatsoever for any
        omission or inaccuracy or failure of colour printing in any published advertisement       8. Cancellations will be accepted if noticed in writing by the advertiser and received by        17. The advertiser is liable at all times for payment of all advertising charges. Where a
        whether or not a proof has been supplied and whether or not such omission or                 SCMP at its Head Office before the time specified by SCMP from time to time as the                recognized advertising agent substitutes its order for that of the original advertiser
        inaccuracy or failure is attributable to the neglect or default of SCMP, its employees,      order deadline in accordance with the provisions of Clause 5 hereof.                              or requires invoices addressed to the advertising agent, SCMP shall hold the agent
        agents and contractors. Where the advertiser requires that its name and address           9. Artwork for advertising material must be fully pasted up and presented to SCMP as                 and the original advertiser jointly and severally liable hereunder.
        or other information shall not be disclosed and SCMP shall have been so notified by          positive film. Large areas of solid black may be stripped or lined at SCMP’s absolute         18. Any claims pursuant to these terms must be made by the advertiser in writing within
        the advertiser on placement of its order SCMP shall use reasonable endeavours to             discretion.                                                                                       48 hours after publication or date of agreed publication to the Classified Advertising
        ensure the same but shall not be liable for any disclosure unless such disclosure is                                                                                                           at South China Morning Post, G/F-3/F, 1 Leighton Road, Causeway Bay, Hong Kong
                                                                                                  10. Late delivery of copy/artwork or non-compliance with cancellation procedures
        made with the express knowledge or authority of SCMP.                                                                                                                                          and unless such claims shall have been received by SCMP within the time limit as
                                                                                                      specified as aforesaid will result in forfeiture of the space booked and, in addition,
     3. SCMP shall have the absolute right at any time to determine, adjust or vary the rate          SCMP shall have the express right to recover from the advertiser the full cost of the            aforesaid, all claims by the advertiser pursuant to the terms and conditions hereof
        of charges and classification applicable to all advertisements placed. Published rates        advertisement or other placed.                                                                   shall be deemed to have been waived by the advertiser.
        and charges are those set out on any order form or acknowledgement may be varied                                                                                                           19. The advertiser and/or its advertising agent(s) agrees that SCMP may set off or transfer
                                                                                                  11. SCMP shall not accept any responsibility for damage to or loss of artwork or any
        by SCMP at any time without notice prior to invoicing. Quotations given by SCMP                                                                                                                any sum outstanding to the credit of any one or more such accounts maintained by
                                                                                                      other documents or material supplied for the purpose of an advertisement. Adver-
        shall not in any way be binding on SCMP.                                                                                                                                                       the advertiser and/or its advertising agent(s) in or towards satisfaction of any of the
                                                                                                      tising material not claimed within three months of the publication date or proposed
     4. Acceptance of an advertisement for publication does not constitute a binding                  publication date will be disposed of without further notice.                                     advertisers and/or its advertising agent(s) liabilities to SCMP or in any other respect
        commitment or any representation or warranty on SCMP’s part to publish the same                                                                                                                whatsoever whether such liabilities be present or future, actual or contingent, primary
                                                                                                  12. The advertiser and/or its advertising agent(s) shall indemnify and keep indemnified              or collateral and several or joint. The advertiser and/or its advertising agent(s) waives
        either at all or on any specified date or dates. SCMP shall not be liable for any loss,
                                                                                                      SCMP in respect of all loss, damage, costs and expenses including legal fees arising             all rights of subrogation and agrees not to claim any set off or counter claim against
        costs or expenses incurred by non-publication (including non-publication attributable
                                                                                                      directly or indirectly from the publication of an advertisement on instructions from             any other person liable or to prove in competition with SCMP in the event of the
        to strikes, lock-outs, mechanical or production difficulties or any other cause beyond
                                                                                                      the advertiser and/or its advertising agent(s). In any case where a claim is or may be           insolvency of such person or to have the benefit of or share in any outstanding debt
        the control of SCMP) or by publication of an advertisement cancelled in accordance
                                                                                                      made or threatened against SCMP, SCMP will give notice in writing to the advertiser              receivable by SCMP. For the purpose of this Clause, the definition of SCMP shall be
        with provisions of Clause 8 hereof or publication on a date or position or manner
                                                                                                      and will take reasonable steps to consult with the advertiser before any claim is settled,       deemed to include its holding, subsidiary, fellow subsidiary, associated and affiliated
        materially different from that specified by the advertiser on placement of its order.
                                                                                                      defended or otherwise determined provided that a failure to consult shall not affect             companies.
        SCMP’s liability shall in case of non-publication be limited to refund of the charge
                                                                                                      the advertiser’s liability hereunder.
        of the advertisement and in all other cases as aforesaid SCMP shall have the option                                                                                                        20. Not all sections of all newspapers are sent to all readers.
        either to grant a refund of such proportion of the charge as shall in SCMP’s sole         13. The submission of an advertisement constitutes a warranty by the advertiser to SCMP
        opinion be reasonable or in lieu of such refund and at SCMP’s absolute discretion to          that it has all necessary authorities and permissions for the insertion thereof and that
        publish the advertisement as soon as reasonably practicable. In the case of colour            the advertisement or any part thereof or the publication of the advertisement does
        advertisements, publication shall be deemed correct unless more than 10% of copies            not in any way contravene, violate or constitute a breach of any laws of Hong Kong
        circulated have incorrect colour(s). The advertiser shall be obliged to furnish SCMP          or any restrictions or prohibitions imposed by the relevant Government authorities
        with reasonable evidence of this within 48 hours of publication.                              or otherwise and the advertiser shall indemnify SCMP in respect of any breach of
                                                                                                      this clause in accordance with the provisions of Clause 12 hereof.




36                                                                                                                                                                                                                                                                                                 37

								
To top