Functional Foods Weekly

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					Volume 4, Issue 17 - Monday, 20 July 2009


Market intelligence and innovations in functional foods & nutraceuticals
Compiled from analysis of over 500 resources every week including media releases, Internet searches, news wires, RSS feeds, magazines, research journals, patent sites etc. Join us on

Table of Contents Business & Market Intelligence ............................................................................................................................... 2 Consumer & Market Trends & Market Size ............................................................................................................. 5 Recent Market Research Reports ........................................................................................................................... 9 Innovations, Intellectual Property, New Products and Ingredients......................................................................... 10 Regulations, Labelling & Related News................................................................................................................. 13 Nutrition, Health Research & Related News .......................................................................................................... 15 Reviews, Comments, Opinions and Full-text Publications .................................................................................... 17 Webinars Worldwide.............................................................................................................................................. 19 Conferences & Meetings Worldwide ..................................................................................................................... 19 Disclaimer.............................................................................................................................................................. 21 Subscription conditions.......................................................................................................................................... 21

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Business & Market Intelligence

ABF Report Double Digit Growth For Patak's And Blue Dragon Patak's and Blue Dragon delivered double digit revenue growth although margins continued to be impacted by the higher cost of imports, as Associated British Foods reported a 19% increase in revenue from the group‘s operations as it reported its third quarter financial results. Group revenue for the 40 weeks to 20 June was 19% ahead of the same period last year after allowing for the exit from US commodity oils and including the establishment of the Stratas joint venture. The food businesses benefited from the weakness of sterling, at constant exchange rates group revenue was up 8%, the flow-through of price increases from last year and some volume growth. Sugar revenues in the last 16 weeks were 19% ahead of last year The acquisition of Azucarera Ebro, the leading sugar producer in Iberia, was completed on 30 April. Excluding the sales of Azucarera, sugar revenues were 7% ahead driven by the growth in Illovo, especially following expansion of capacity in Zambia, and by the benefit of euro strength in ABF‘s EU sugar businesses......... Read Subsidies could cost NZ $120m A 5% increase in subsidies paid to dairy farmers in Europe and the United States could suck more than $120 million a year out of the New Zealand economy, an analysis by consultant NZIER says. The actual impact on world dairy prices of a resumption in subsidies has not been accurately quantified. However, the NZIER analysis assumed a 5% increase, which would translate to a 5% fall in dairy output from New Zealand dairy farms but an 8% decline in the value of dairy exports. That combination would worsen New Zealand's trade balance by about $86 million and the economy by more than $120 million. "This is mostly because of a fall in its terms of trade as dairy export prices fall." The European Union and the United States have both resumed subsidising their dairy industries. In January, the EU, the world's largest exporter of dairy products, announced it would refund farmers the difference between the world and domestic prices of butter, milk fat, skim milk powder, cheese and products containing whole milk powder. A few months later, the US retaliated by paying cash bonuses to its dairy producers to allow them to sell at prices below the prevailing world price....... Read Japanese giants Kirin and Suntory consider merger Japanese brewing and food groups Kirin and Suntory are considering a merger. The move would create the world's fifth-largest food group by sales, just behind Kraft Foods and Pepsico. Analysts welcomed the announcement, saying a merged firm would be able to dominate in Japan's fiercely competitive food and drinks market. While Suntory is privately owned, shares in Kirin rose 8.4% following the news. If the two firms agree to merge, the deal will need regulatory approval. "If a merger is realised, that would give them the market share to take leadership in pricing and help their soft drinks businesses - a chronic weak spot in a ultra-competitive market," said JP Morgan analyst Naomi Takagi........ Read Penford Ingredients Business Holds Up in Downturn Penford Corporation, a global leader in renewable, natural-based ingredient systems for industrial and food applications, reported that consolidated sales for the quarter ended May 31, 2009 were $78.7 million compared with $102.8 million a year ago. The decline in revenues reflects product mix shifts in the Industrial Ingredients business caused by reduced demand for starches serving paper markets, lower Australian foreign currency exchange rates, the impact from passing through lower corn prices to industrial customers and the divestiture of the dextrose business in North America Foods. Net loss for the third fiscal quarter was $7.4 million, or $0.66 per diluted share, compared to net income of $2.7 million, or $0.24 per diluted share last year. These results were driven by sharp declines in revenue that outpaced cost reduction initiatives in the Industrial business and lower capacity utilization rates in Australia. The North American Food Ingredients segment again reported higher profits despite the global economic contraction. Third quarter fiscal 2009 revenues fell by $0.5 million to $16.6 million from a year ago due to the second quarter 2009 sale of the segment‘s dextrose business. Sales of all other product lines expanded 4% in the third quarter, with double-digit percentage increases in coating, dairy
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and pet applications. Product mix improved and average unit selling prices increased. As a result, gross margin grew $0.7 million to $5.6 million. Income from operations increased $0.5 million to $3.4 million compared with $2.8 million a year ago............ Read Food Consumption Per Capita in Ireland Will Decrease by 3.9% in 2009 Food consumption per capita in Ireland (food and drink, excluding alcoholic drinks) will decrease by 3.9% in 2009 in local currency terms, according to a new report entitled Ireland Food and Drink Report Q3 2009 by Business Monitor International. The food and drink market of Ireland has changed dramatically over the last 12 months, with a deep recession meaning that the sector has quickly gone from being one of the most dynamic and attractive in Western Europe to one of the most difficult. Consumers have become much more price conscious, and cutting back on the overall amount they spend on food and drink. This has had an impact across all segments and prompted a sustained response from the firm‘s operating in the food and drink sector. Ireland‘s economy contracted by 1.3% in 2008 and the report is currently forecasting that the economy will contract by a further 5.1% in 2009. This compares with growth of 5.34% in 2007 and largely stems from the bursting of the Irish housing and construction bubble along with and a decline in demand for the country‘s exports with the economies of Ireland‘s three main trading partners - the US, the UK and the eurozone - all facing recessions of their own.............. Read 315 Hypermarkets likely in India By 2011 A Study jointly undertaken by KPMG and ASSOCHAM has projected that nearly 315 hypermarkets will come up in most of tier I and tier II cities by 2011 to sell off all articles from automobiles to needles under one roof as by then recovery from current downturn would have firmly established. The Study named `Reinventing India‘s Retail Sector‘ in its analysis of Feasibility of Hypermarkets in Tier I & Tier II towns between 2008-11 points out that that even in year 2008, 212 towns had sufficient market potential for hypermarkets for break even existence. That is a different matter that this potential has yet to be realized. It may be mentioned here that organized retail which is growing @ 20% annually is encouraging mall building activities at phenomenal rate, which would ultimately amount to creation of chains of hypermarkets. The ASSOCHAM President, Mr. Sajjan Jindal said that given the expected growth in number of households as well as in income and consumption per household in urban India, particularly in its leading 25 towns, 5 or more hypermarkets per city are feasible even in 2009. Going forward, in 2011, this number is anticipated to grow to 52 as a few tier III towns also gain the market potential to support 5 or more hypermarkets. Tier IV towns that constitute the bottom of the pyramid, considered for this analysis emerge as unviable for modern retail formats not only in 2009 but also in 2011........ Read Campbell Highlights U.S. Soup Innovation, Emerging Markets Expansion at Investor Meeting Campbell‘s management will highlight plans for its U.S. soup business, with an emphasis on innovation, wellness and value, and also will provide an overview of its International businesses, with a focus on progress in Russia and China. Denise Morrison, President, North America Soup, Sauces and Beverages, has described plans to enhance Campbell‘s position in the $83 billion Simple Meals category through the strength of the Campbell brand and by further increasing the relevance of soup through continued innovation, including: * ―Campbell‘s Chunky‖ soups will undergo the most comprehensive series of enhancements in its 40year history. The soups will feature ―better for you‖ credentials now with 24 varieties made with lean meat and 30 items containing a full serving of vegetables. * In the wellness arena, Campbell‘s iconic Tomato soup, which is enjoyed by 25 million Americans at least once a week, will feature the same great taste with a major sodium reduction of 32 percent to 480 mg per serving. Campbell will reposition ―Healthy Request‖ soups in the heart health space by further reducing the sodium levels to 410 mg per serving and featuring the American Heart Association certification on a redesigned label. Both products will be available in September.

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* Building on the successful launch of the ―Select Harvest‖ line, Campbell will add five new Mediterranean-style varieties this fall, including Greek-style Minestrone and Zesty Tomato Bisque. Sean Connolly, President, Campbell USA, described additional innovations in Campbell‘s U.S. soup business, including: * Campbell will introduce five new condensed light soups to tap into this fast-growing segment of the category. * As consumers continue to eat more meals at home, Campbell will increase its emphasis on value with a focus on money-saving meals and in-store merchandising. Campbell plans to enhance its Campbell‘s Kitchen web site ( to help people find and prepare affordable, tasty and easy meals using Campbell‘s products.......... Read Monsanto acquires wheat company WestBred Monsanto Co. has announced it is expanding its strong seeds and traits portfolio to include wheat. The company has acquired the assets of WestBred LLC, a Montana-based company that specializes in wheat germplasm, the crop‘s seed genetic material, for $45 million. The investment will bolster the future growth of Monsanto‘s seeds and traits platform and allow farmers to benefit from the company‘s experience in drought-, disease-, and pest-tolerance innovations. ―The U.S. wheat industry has come together to call for new technology investment, and we believe we have game-changing technologies— like our drought-tolerance and improved-yield traits—that can meaningfully address major challenges wheat growers face every season,‖ said Carl Casale, Executive Vice President of Global Strategy and Operations for Monsanto. ―Through WestBred, we‘ll be able to deliver advances in breeding and biotechnology to deliver a step-change in yield while creating a springboard for new partnerships and collaboration opportunities that create additional value for farmers.‖ WestBred, owned indirectly by Barkley Seed, Inc., is a private company with germplasm assets in all classes of wheat. WestBred‘s existing breeding capabilities and commercial operations will become the centerpiece of Monsanto‘s wheat platform.......... Read World Food Processing expands soy operations Iowa-based World Food Processing has purchased a stake in soy powder specialist, SoyLink Assets, for an undisclosed sum as the soy and pea player consolidates its soy operations. World Food Processing‘s new soy stake, acquired from Poet Energy, will be renamed World Food Ingredients and operate as a wholly-owned subsidiary and work towards its goal of, ―providing a complete line of identity preserved food grade ingredients to the global market.‖ President of World Food Processing, Jerry Lorenzen, said the deal would deliver vertical integration benefits to World Food Processing, which is part of the World Food Group of Companies. It would also assist it in delivering on its international targets. ―The combination of proprietary technologies, formulations, and recipes obtained through this acquisition will enhance the World Food Group of Companies in its ability to provide our global clients with a full line of soy-related ingredients which will now span everything from raw whole soybeans to grit and fine mesh powders, which are recognized as the best in the world,‖ he said in a statement. ―This acquisition goes a long way in securing that there will be a high grade consistent supply of non GMO food grade ingredients well into the future". The fact Soylink is able to deliver organic and customized solutions was another factor in the purchase....... Read US Agriculture secretary names Dr. Anand as executive director of Center for nutrition policy and promotion Agriculture Secretary Tom Vilsack today announced the appointment of Dr. Rajen Anand as Executive Director of the USDA Center for Nutrition Policy and Promotion. The mission of the Center for Nutrition Policy and Promotion at USDA is to improve the nutritional status of all Americans by linking research to the dietary needs of the consumer. The Center is best known for the development of the Dietary Guidelines for Americans and the MyPyramid food guidance system. "President Obama and I are firmly committed to improving the health and nutrition of the American people, and I am pleased to welcome Dr. Anand back to USDA because he has a deep and broad understanding of dietary guidance, nutrition
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and how public policy is made," said Vilsack. "As a former professor and civil servant, Dr. Anand will be a huge asset to our management team."Anand will lead a staff comprised of nutritionists, economists, mathematicians, and food and social scientists as well as a new Evidence Analysis Library. The library will evaluate and rank the latest nutrition science for use by the Dietary Guidelines Advisory Committee that is currently charged with reviewing and revising the Dietary Guidelines which will be published in 2010........... Read Tyson to Sell 5 Hog Farms as Pork Demand Wanes Tyson Foods Inc. said it will sell five hog farms and reduce its sow herd by nearly 30%, citing "high grain costs, lack of available capital and a reduction in pork demand." The hog industry has been struggling for the past two years with poor demand. Pork sales took a further hit in the wake of the outbreak this year of H1N1 influenza, which was commonly dubbed swine flu even though the disease can't be contracted through the consumption of pork. Pork exports in May fell 36% from a year earlier, according to the U.S. Agriculture Department. Tyson, based in Springdale, Ark., said it will reduce its sow herd by 20,000 head from 70,000 as it sells five farms in Arkansas and Missouri. The company will eliminate 76 jobs in those two states plus Oklahoma. Tyson -- whose products include glazed ham, beef pot roast and chicken breast tenders -- didn't disclose the price for the farms or the buyer but said the buyer has no plans to use the property for hog production........... Read Metcash agrees new trading deal with IGA supermarkets (Australia) Metcash, the leading Australian grocery wholesaler and distributor, has agreed a new trading deal with independent supermarkets operating under the IGA banner, that will see both parties share in growth and major expansion projects. The new deal, backdated to 1 May 2009, will see IGA stores and Metcash share the expected profit increases gained from improved operational standards, store remewals and brand compliance over the coming years......... Read Walmart launches sustainability index for its products and suppliers Walmart announced Thursday that it will launch a program to label all of its products by their environmental impact. The new program was announced a meeting the retail giant held with its suppliers. The initiative is part of a multi-phased, long-term plan. First, the chain will conduct a survey of its more than 100,000 suppliers, in which it will find out as much as it can about the products, including their sustainability and efficiency. Then, Walmart will work with universities to develop an database of information about the products. Finally, each product will be given a sustainability rating. ―Customers want products that are more efficient, that last longer and perform better,‖ Walmart's CEO, Mike Duke, said in a statement about the project. ―And increasingly they want information about the entire lifecycle of a product so they can feel good about buying it. They want to know that the materials in the product are safe, that it was made well and that it was produced in a responsible way."........... Read
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Consumer & Market Trends & Market Size

Emerging nutrition trend – energy shots The power drink of the moment costs 20 times as much per ounce as Coca-Cola, comes in a tiny bottle and tastes so bad that most people hold their noses and down it in a single gulp. Despite all that, sales of ―energy shots‖ are soaring in the middle of a recession. The two-ounce drinks, which give people a concentrated dose of caffeine, B vitamins and amino acids, were all but unheard-of four years ago. Today they are the hottest drink category in the country, with sales expected to almost double this year from last, to about $700 million. The shots are meant for people who want a jolt of caffeine without having to drink a big cup of coffee or one of the 16-ounce energy drinks that have become ubiquitous. They go down fast, more like medicine than a beverage. That is part of the appeal to their most devoted consumers: students cramming for exams or partying into the night, construction workers looking for a
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lift and drivers trying to stay awake. Sales of the shots are rising even as sales of traditional energy drinks like Red Bull have flattened out. Bill Pecoriello, chief executive of Consumer Edge Research, estimated that shot sales could reach $700 million this year, nearly double last year‘s $370 million, not counting sales by Wal-Mart Stores. The estimate was based on sales data collected by Information Resources, a market research firm. The market is dominated by a tiny company in suburban Detroit called Living Essentials, which began test sales in late 2004 of a product called 5-Hour Energy, packaged in small plastic bottles. Today, 5-Hour Energy accounts for about 80 percent of the rapidly expanding market............... Read Luxury retailers: How to survive the crisis A new report published this week by retail analysts Verdict Research, part of the Datamonitor Group, finds that the global downturn has brought about a major reversal in the fortunes of the sector, shattered some cherished myths and radically changed the rules of the game. Verdict predicts that a significantly different luxury retail sector will emerge at the end of this crisis. The global luxury market is heading for one of the worst years on record with a fall of 6.0% to reach €211.0bn in 2009 (See Figure 1 attached). Currency exchange rate fluctuations will be volatile and make a forecast difficult to call, though 2010 might offer some respite, but this is largely dependent on the effectiveness of various fiscal and monetary stimuli and whether the policy response will be sufficiently coordinated. For consumer confidence to improve the banking sector needs to be restored to health as well. Be that as it may, 2009 looks like a tough year. ―More importantly, the crisis has fundamentally changed the consumer attitudes of the mass market‖, advised Daniel Lucht, Senior Analyst based in London. ―The change in external circumstances has once again demonstrated the cyclical nature of the luxury business. Contrary to what has often been claimed luxury by any means is certainly not immune to crises.‖ For luxury retailers the game now is almost exclusively about traditional core markets, the EU, the US and Japan and complete focus is required. This warning comes against the backdrop that Verdict Research forecasts a 6% decline in global luxury expenditure in € terms to €211bn in 2009, predicting that the global industry is headed for one of the worst years on record. In particular Japan (14.6%) and the US (-12.1%) will see sharp declines in sales growth. For revenue, cash flow and profit generation and protection it is vital that the domestic houses of the luxury dynasties are in order. Some luxury businesses are highly geared and covenants need to be honoured – and only if domestic performance is assured can luxury businesses finance further expansion abroad.
Table: Global luxury market regional forecast for 2009 (Source: Verdict Research) 2004 Region % 2005 % 2006 % 2007 % 2008 % 2009 %

Europe Americas Asia-Pacific excluding Japan Japan

0.8 -9.1 3.2 0.1

10.3 12.2 17.8 4.3

12.0 15.2 16.7 1.4

11.1 7.2 16.0 -3.7

6.3 1.3 16.3 1.5

-5.8 -12.1 5.4 -14.6

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Middle Others


& 51.8 -0.3

13.0 10.9

8.3 11.6

12.8 8.6

3.6 5.9

5.0 -6.0

Total world

(Source: Datamonitor)

UK breakfasts: falling prices despite inflationary climate The prices of traditional English breakfast goods fell slightly in June, the first time they have fallen in well over a year. For a family of four, it now costs an average of GBP16.01 to make a full breakfast compared to GBP16.06 in May. Despite this good news, however, other consumer goods remain strictly inflationary. New research from Verdict Consulting shows that the price of a full English breakfast for a family of four has started to fall for the first time since January 2008. According to the data, the cost of making breakfast was on average 5p cheaper in June than it was in May. Leading the fall in prices are sliced white bread, which has come down by 3.1% since June, strawberry jam (down by 2.7%) and bacon (down by 2.3%). Although the reduction is small, it shows that food price inflation is starting to go in the right direction. Indeed, inflation in June reached its lowest level so far this year at 6.5%. The yearon-year increase is now less than half that reported in earlier months when inflation peaked at 14.1%. Verdict forecasts that the sector will see more pronounced price decreases as the year goes on. By the end of the year, breakfast should be around 84p cheaper. However, the decline in prices is nowhere near sufficient to undo months of increases and the price of breakfast remains GBP1.14 more expensive than in June 2008. Moreover, some items, including cornflakes and butter, have actually recorded slight price increases......... Read Cereal prices could rise, suggests Credit Suisse report Costs for agri-commodities will hover high in the short term with prices "more likely to rise than fall", despite a contraction in global demand, concludes a new report from Credit Suisse. And in contrast to the USDA's "optimistic view of supply", the bank predicts a 3 to 4 per cent fall in crop production over the next year. "Compared with consensus, we think the short-term outlook looks more problematic for agricultural supply than it does for demand," said the report authors. Following the soaring input costs of 2008 which saw double-digit price rises for staples such as wheat and corn, the outlook from Credit Suisse augurs a continuing squeeze on balance sheets, and this in a more challenging credit climate. The bank sees three key factors behind the fall in crop output: Firstly, falling planted acreage in the US, Brazil, Argentina, and CIS (former Soviet republics). Secondly, a sharp reduction in fertiliser application; their fertiliser analysts estimate an average fall in nitrogen application in 2008/09 of about 10 per cent and 30 to 40 per cent for potash and phosphate in the US and Europe. And finally, adverse weather in some areas – Argentina, northern China and parts of the US – has also impacted the drop....... Read Boomer men, a $1 trillion market Boomer men: There are a lot of them. They have a lot of money. And they like to shop. That‘s according to a new report by Harleysville, Pa.-based Natural Marketing Institute titled ―Back in the High Life Again: Soaring Opportunities to Market to Baby Boomer Men.‖ Nearly 6,000 boomer men turn 50 every day – one turns 60 every 15 seconds – and all that hard-charging work ethic translates into $1 trillion in spending power, according to the report co-authored by NMI managing partner Steve French and Brent Green, who heads Denver-based marketing communication firm Brent Green & Associates. ―Boomer men are less affected by the recession,‖ French said. ―They represent tremendous targeting opportunities across a range of industries.‖ Forty percent of men do not feel that the amount of stress in their lives has increased due to the current economy while less than 30 percent of women feel their stress has not increased, the report says. And boomer men are increasingly doing the grocery shopping. Less than a decade ago, men made up only 20 percent of primary grocery shoppers. Today, it‘s about a third. Boomer men are more likely to spend than save – 37 percent of men vs. 28 percent of
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women. They make far more impulse purchases – 25 percent of men vs. a comparatively miniscule 9 percent of women, the report says........... Read Update from the Australian dairy industry On-farm and off-farm issues were discussed by prominent dairy industry professionals from Australia and New Zealand in this Web can watch the webcast video here....... Read Australians remain skeptical about ‗beauty foods‘ Despite being heralded as the future of personal care, so-called ‗beauty foods‘ have yet to become the worldwide phenomenon that manufacturers hoped, according to Mark Whalley, Consumer Markets Analyst at Datamonitor. Beauty foods, also commonly referred to as ‗nutricosmetics‘, look to incorporate appearance benefits such as anti-aging properties into edible foods and beverages. However, while Australians are displaying a casual interest, they have not yet fully embraced the idea. The entire concept promotes the notion of ‗beauty from within‘ (or, put more simply, ―you are what you eat‖). Many understand that drinking water can have a hydrating effect on the skin, but increasingly formulations can have positive effects on other areas of the body such as people‘s hair or nails too. Part of the reason behind the relative lack of interest in Australia is the population‘s lack of concern about appearance. When asked by Datamonitor in 2008, just over a quarter (28%) of Aussies agreed with the statement ―I feel under pressure to look good‖, whereas two in five (40%) disagreed. ―Perhaps predictably, females felt appearance pressure more than males, 32% and 23% agreeing with the statement respectively‖, adds Mr Whalley. However, there are still several encouraging signs for the industry. Beauty from within is clearly something that Australians believe in. ―When asked as part of the same survey, three quarters (75%) stated that they were conscious of the link between diet and appearance, whereas only 8% disagreed‖, said Mark Whalley, based in Manchester, UK. Furthermore, a separate Datamonitor survey, conducted in April and May of 2009, shows that interest in these products clearly exists, but that consumers are holding back for various reasons. Only 21% of Australians said they were not interested in the idea of foods and beverages which improved personal appearance. What was more indicative of the current situation was the fact that more than half (51%) said they were interested but not actively buying these products. This shows that industry players need to do more to convince these consumer groups that beauty foods are worth paying good money for. It remains to be seen whether nutricosmetics live up to their billing. The idea of ‗beauty in a pill‘ is clearly one which appeals. Ultimately though, for many, it appears to be a little bit too good to be true. (Source: Datamonitor) Process contaminants in retail foods survey (UK) The Food Standards Agency has published the most recent results of a study, carried out in 2008, looking at the levels of acrylamide, and other chemicals produced as a result of food processing, in a range of UK food products. The results are from the second year of a three-year rolling programme measuring the amounts of acrylamide, along with three other chemicals produced during food processing: 3-MCPD (3-monochloropropanediol), furan and ethyl carbamate. These types of substances are known as 'process contaminants' and are found in a range of different food products. The occurrence and levels for all of the process contaminants surveyed were in line with results from the previous year‘s survey. Based on previous and current risk assessments, the occurrence and levels found do not increase concern about the risk to human health. These results do not affect Agency advice on what you should eat. The Agency advises that people should eat a healthy balanced diet, including plenty of fruits and vegetables, bread, rice, potatoes, pasta and other starchy foods, some meat, fish, eggs, beans, milk and dairy foods, and just a small amount of foods and drinks high in salt, fat and/or sugar (including chips and crisps). Further information on healthy eating can be found at the link to our eatwell website below........ pdf, 81 pages........ Read

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Number of Underweight Kids in U.S. Continues to Fall The number of underweight children aged 2 to 19 in the United States decreased from 5.1 percent in 1971-1974 to 3.3 percent in 2003-2006, says a U.S. government study. Being underweight can be caused by malnutrition or underlying health problems. Researchers at the U.S. Centers for Disease Control and Prevention's National Center for Health Statistics analyzed results from the 2003-2006 National Health and Nutrition Examination Survey (NHANES) and compared them with results from the 1970s. They found that underweight decreased from 5.8 percent to 2.8 percent among children aged 2 to 5, from 5.3 percent to 2.7 percent among children aged 6 to 11, and from 4.7 percent to 3.8 percent among those aged 12 to 19.......... Read
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Recent Market Research Reports

Title Future Opportunities in Bottled Water The bottled water market in Europe, the US and Japan is forecast to grow by a CAGR of 5.3% to reach $76.4bn by 2012. Growth will be driven by manufacturers promoting the provenance of water by placing greater emphasis on the source. Companies are also demonstrating their ethical and green credentials by seeking to adopt more socially responsible business practices and reducing carbon footprints. Functional bottled water continues to see growth with NPD featured around weight management, improvement in mental function, skin hydration and anti-ageing benefits......... Read State of the Industry: Fruit Juices and Fruit Drinks in the U.S. Published: June 2009 (3rd Edition).............. Read

Price USD 2875

Publisher Business Insights

USD 179


Organic and all-natural kids snacks and baby foods USD 295 Seven key case studies Sales of the leading organic kids brands have surprised most commentators by continuing to grow: •In the US, the $100 million Annies brand has recorded sales growth of 25% since September 2008, with no sign of its growth abating yet. •In the UK sales of organic baby food increased by 11.7% while non-organic sales grew at just 7%, with even established organic kids brands, such as Germany‘s Hipp, growing at 8%. •Many new kid-specific brands have all seen double-digit growth, driven by organic or all-natural brand credentials, even as consumers economized in other areas. While organic brands have peformed well, there are other brands that argue that being certified organic isn‘t essential – what parents need more is the re-assurance that a product is made with ingredients that are ―as natural as possible‖ and free from artificial preservatives, colours and sweeteners......... Read

New Nutrition

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Global Consumer Trends 2009: SensoryThe sensory mega-trend represents consumers‘ desire for increased pleasure from the products they consume. They are becoming more experimental, placing emphasis on the emotional benefits received when consuming CPG products and looking for manufacturers and retailers that can offer novel experiences – providing greater opportunities for those industry players able to tap into these needs. Good trend-watching is about taking the bigger-picture approach and adopting a broader global perspective. Tracking and analyzing new mega-trend manifestations is crucial to maintain marketplace relevancy and this report includes the latest thinking and evidence based research into mega-trend development – with a focus on consumer values and behaviors and how these affect the way people spend their time and money................ Read Soy Beverages in the U.S., 2009 edition In this report, Beverage Marketing examines a rapidly evolving market, providing current statistics as well as perspective on what the future holds for soymilk and other soy beverages. The report includes discussion and data relating to packaging, flavors, advertising expenditures and demographics as well as profiles of the leading companies......... Read

USD 3995


USD 4295


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Innovations, Intellectual Property, New Products and Ingredients

New products from Valio Valio Foods & Functionals is a magazine published by the Innovative Concepts and Technologies team and R&D. It covers updates on various Valio technologies and new products launched around the world. Below are some of the recent products launched using Valio technology/ingredients.

Country: Ecuador Company: Toni Product Brand: Toni Vivaly Product type: Drinking yoghurts with LGG® and a variety of added ingredients (Calcium, Fibre, Q 10, Omega 3) Package: 200 g bottle Note: New range of drinking yoghurts for the Ecuadorian market, with a variety of additional health benefits for different consumer groups.

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Country: Finland Company: Valio Product Brand: Valio Gefilus® MAX Product type: Drinking yoghurt with LGG® Extra probiotic combination, raspberry-wild strawberry Package: 4 x 100 g carton bottle Note: New flavour

Country: USA Company: Mead Johnson Nutrition Product Brand: Nutramigen Lipil with Enflora LGG® Product type: Infant formula with LGG® for allergic babies Package: 357 g (12.6 oz) can Note: New product for the US market

Country: Switzerland Company: Emmi Product Brand: Emminent Product type: Fermented milk drink with LGG®, green tea extract and Guarana, Taurine and dextrose Package: 4 x 125 ml bottle Note: New product: a dairy beverage to compete with energy drinks

Country: South Korea Company: Maeil Dairy Product Brand: Maeil Lactose Free Product type: Lactose free full fat milk with added calcium Package: 200 ml and 1 litre carton Note: New product and new packaging in the Maeil Lactose Free range Download Valio‘s Food & Functionals magazine .............. pdf, 20 pages..... Read Nestle introduces cranberry chocolate highlighting antioxidant benefits Cranberry RAISINETS are tangy, whole, dried cranberries covered with smooth Nestle Milk Chocolate. They are a delicious, convenient and portable snack that offer the benefits of the bright red superfruit. Cranberries, the most popular of the superfruits, combine exceptional nutrient richness with the power of antioxidants. These antioxidants are flavanoids and Vitamin C, which have been shown to help the body fight free radicals. The cranberries in Cranberry RAISINETS are sourced exclusively from the U.S. through the nation's number one cranberry supplier, Ocean Spray(R). In addition to the benefits
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of natural fruit antioxidants, Cranberry RAISINETS have 30% less fat than the leading chocolate brands and provide 1/2 serving of real fruit in every 1/4 cup.Cranberry RAISINETS will be available nationwide beginning in July 2009 in two convenient sizes -- a resealable 5.5oz Stand-up Bag (SRP $3.29), as well as a single serve 100 Calorie Pack (SRP $0.89). Perfect for on-the-go snacking, the 100 Calorie Pack offers consumers a portable treat that they can feel good about. The portion-controlled package makes for a tasty finishing touch to a healthy lunch or a welcome afternoon snack. The Stand-Up Bag is great for sharing while watching movies at home or mixing with hot popcorn for that classic sweet and salty taste........... Read Atkins introduces low-carb baking mix and pasta Atkins Nutritionals, Inc. with its market-leading, weightmanagement shakes and snack bars, has introduced two breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that has half the carbs of regular pasta. Both products are perfect for consumers following the Atkins Nutritional Approach or those looking to reduce the refined carbohydrates and sugars in their diets. Starting August 1, products will be available exclusively online at for a suggested retail price of $12.99 for a 2 pound pouch of baking mix and $3.99 for 12 oz. of penne pasta. Consumers can pre-order the All Purpose Baking Mix and Penne Pasta now at Read Alpenmilch Salzburg launches new dairy drink A new dairy drink with guaranteed fruit content of at least 15% in a novel buttermilk-yoghurt mix is being launched this summer by leading Austrian dairy Alpenmilch Salzburg. Called Salzburgerland ―Genuss (enjoyment) Drink‖, it is sold on a low sugar ticket (70 kcal/100ml) and with 1.6% fat content featuring two flavours: cherry and multifruit. Packaging is in 330g gable cartons with a screwtop opening...... Read Heathrow Natural Food & Beverage, Inc. Introduces Resveratrol Plus Chewing Gum Heathrow Natural Food & Beverage, Inc. has introduced Resveratrol Plus chewing gum. Resveratrol, an ingredient found in red wine, has several powerful health benefits such as anti-aging properties, increased energy levels, calorie burning to induce weight loss and multiple cardio benefits. In fact, two Resveratrol Chiclets would be equivalent to drinking 10 bottles of red wine. Resveratrol Plus is currently being formulated in a trial production and will also include Mangosteen & Pomegranate. Distribution will begin in December 2009 and utilize the same distribution channels as ACAI Plus......... Read Odwalla launches whole grain smoothie Odwalla, a natural health beverage company, released Wholly Grain!, a fruit smoothie with 32 grams of natural whole grains in a tropical medley of orange, pineapple, and mango juices. The drink contains two-thirds of the recommended daily intake of essential vitamins a body needs. "With its refreshing tropical taste, Wholly Grain! is a surprisingly delicious way to work more healthful whole grains into your day," says Jason Dolenga, brand manager for Odwalla Inc. "Not only that, it's made with naturally gluten-free whole grain brown rice." Odwalla Wholly Grain! Tropical Medley contains whole grains, fiber, Vitamins B1 and B2, and antioxidant Vitamins A, C, and E. It is all natural with no added sugar and is available in 450 mL (15.2 fl.oz) plastic bottles. It will be available at Whole Foods and other natural food stores nationwide alongside ........... Read

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European Patent Office Upholds Isoflavone Patent The European Patent Office (EPO) has concluded to uphold the validity of the main application patent for the use of isoflavones in consumer products. This patent is part of a series of Intellectual Properties (IPs) related to isoflavones that covers the use of isoflavones for major health indications. Health ingredients manufacturer Frutarom, with headquarters in Israel, is the sole licensee for this patent for isoflavones sourced from soy germ, with its SoyLife products. Frutarom congratulates the patent holder Novogen Research with the conclusion of the EPO, upholding the validity of this patent. The Patent EP 0656786 covers the use of the isoflavones genistein, daidzein and their natural derivatives for health indications such as menopausal symptoms and pre-menstrual syndrome (PMS). Consumer products containing from 20 to 200 mg (daily dosage) of isoflavones that are marketed for these health indications may fall under the protection of this patent......... Read
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Regulations, Labelling & Related News

EU health claim opinions delayed until September, 2009 The European Food Safety Authority (EFSA) and European Commission have acknowledged for the first time that the July 31 deadline for publication of the first batch of health claim opinions will not be met. EFSA will now publish the first batch of 1024 claim opinions ―by September‖ although a spokesperson was not able to confirm the exact date nor what effect this would have on the ultimate nutrition and health claims deadline of January 31, 2010. Claims being passed back and forth between EFSA, the European Commission and member states is cited as a major reason for the delay. Given uncertain timeframes for the risk management stages of the legislation which involves validation of EFSA‘s opinions by the European Commission and member states, it may be well into 2010 before the long-awaited centralised list of nutrition and health claims comes into play across the 27-member state European Union. Sections of industry will also be concerned that while a delay will theoretically allow more time to clarify issues such as nutrient profiling, claim wording and scientific standards and presentation, a staggered approach to claims publication remains in place......... Read Labelling reference intake values for n-3 and n-6 polyunsaturated fatty acids Following a request from the European Commission, the EFSA Panel on Dietetic Products, Nutrition and Allergies was asked to review and provide advice on labelling reference intake values for n-3 and n6 polyunsaturated fatty acids (PUFA). The proposed labelling reference intake values for n-3 and n-6 PUFA provided by the Commission in the terms of reference are intended to represent typical recommended daily intakes (adults). These values can be used in food labelling to facilitate comparison of the PUFA content of food products and to help convey the relative significance of the food as a source of PUFA in the context of a total daily diet, and can also be used to set appropriate conditions of use for health claims on PUFA. For practical application, a single reference intake value is proposed for each nutrient using rounded values for ease of calculation. The PUFA for which advice on labelling reference intakes is requested are the n-3 PUFA α-linolenic acid (ALA), the long chain n-3 PUFA (mainly eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA)), and the n-6 PUFA (mainly linoleic acid (LA)). Most recent evidence shows that the intake of EPA plus DHA is negatively related to cardiovascular risk in a dose-dependent way up to about 250mg/d (1–2 servings of oily fish per week) in healthy populations. The Panel proposes 250mg/d as the labelling reference intake value for the long-chain n-3 PUFAs EPA plus DHA, which is in agreement with most recent evidence on the relationship between the intake of these fatty acids and cardiovascular health in healthy populations. n-6 polyunsaturated fatty acids n-6 PUFA mainly include LA, and to a lesser extent arachidonic acid (ARA). The Panel proposes 10g as labelling reference intake value for the n-6 PUFA LA, which is

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consistent with recommended intakes for adult individuals in the general population in European countries based on considerations of cardiovascular health......... Read Global F&B giants planning for healthy labelling standards for Indian market Indian subsidiaries of global food and beverage companies such as Unilever, Kellogg, Coca-Cola , PepsiCo and ConAgra are planning to adopt common nutritional labelling standards to address growing health awareness and concerns about obesity. The move, aimed at pre-empting the integrated foods law that is expected by the year-end, is in line with the strategy adopted by their parent companies at the global level. Hindustan Unilever (HUL) has already initiated the move for brands such as Kissan, Knorr and Annapurna . Others such as Kellogg, Coca-Cola and PepsiCo are evaluating their options on the issue. Most food companies in India have started reducing portion sizes, reformulating existing products to reduce saturated fat, cholesterol, added sugars and sodium in line with global trends. HUL has begun putting a ‗Smart Choices‘ frontof-pack stamp on key food products. The company‘s relaunched range of Knorr soups has excluded preservatives and has seen a 7-35 % reduction in sodium content. The standards and the logo were developed in collaboration with scientists, retailers and academics as part of the ‗Smart Choices Program‘, organised by The Keystone Center, a nonprofit organisation that tries to create consensus on public health issues. ―HUL has introduced ‗Healthy Choices‘ logo in India on its food products. As part of this programme , we are committed to reducing the quantity of fat, salt and sugar in our products. Currently , 85% of our portfolio qualify the ‗Healthy Choices‘ stamp and the logo is available on a range of our food products,‖ an HUL spokesman said. The company will engage industry peers to join this programme and thus encouraging consumers to make healthy food choices, he said. The Choices programme, started by Choices International Foundation established by Unilever, Campina and Friesland Foods in 2003, is a worldwide initiative to help consumers choose healthy food easily.......... Read Isses raised at the 10th annual Functional Foods Task Force meeting Created in 1999, the Functional Foods Task Force serves as an early radar system enabling Dairy Council and the dairy industry to take advantage of opportunities or re-direct threats, often well in advance of when the issues begin to enter the public consciousness. The task force – made up of 14 industry leaders representing research and development, marketing, regulation, education and communications. At its most recent meeting, the task force identified the following key issues facing the dairy industry: • Vitamin D is attracting more research and media attention for its growing health benefits, which include prevention of cancer, heart disease, hypertension, diabetes and more. • The task force suggested turning sustainability into a positive issue by focusing on the changes the industry is making to reduce the carbon footprint of a glass of milk, and on the nutrient density of dairy products, which are critical in sustaining the health and well-being of the individual. • Sodium is frequently painted as a villain in today‘s food supply due to its blood-pressureincreasing effect in some people. Cheese and other high-sodium foods could well be blacklisted, especially considering the revised dietary guidelines due to be released in 2010. The task force said industry-wide reformulations may be necessary to reduce sodium in cheese, although there are a number of technical and taste hurdles to overcome.............. Read EU Committee Approves New Food Applications for Martek's life'sDHA™ life'sDHA Now Approved for Use in Bakery Products, All Dairy Products, Cereal Bars, Beverages DHA omega-3 maker of the life'sDHA™ brand of DHA, Martek Biosciences has announced that it has received a unanimous positive vote from the Standing Committee On The Food Chain and Animal Health (SCFCAH) of the European Union for additional novel food approval of life'sDHA in Europe. This is a significant action that will provide for new uses of Martek's DHA-rich algal oil in bakery products, cereal bars, and beverages, including milk-based and milk analogue drinks, throughout the 27 Member States of the European Union. This expands the current categories approved in 2003 which include
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breakfast cereals, spreadable fat and dressings, dairy products (excluding milk-based and milk analogue drinks) and food supplements. There are currently more than 30 food, beverage and supplement products that include life'sDHA available in the EU. The July 15, 2009 draft Commission decision will now pass into the formal procedure before anticipated publication in the Official Journal of the European Union in the coming months......... Read New Zealand wants out of compulsory folic acid fortification regulation The government is trying to wriggle out of a transtasman deal making the adding of folic acid to bread compulsory. Debate is raging across New Zealand over the benefits of the additive and now even the Prime Minister is taking notice. John Key is seeking legal advice from top Crown lawyers as the government tries to get out of the transtasman deal making the controversial move compulsory. It's due to become law in September. There are few things so basic to life as our daily bread. So being forced under a treaty with Australia to add folic acid to such a staple food was always going to be controversial. "The National government is not of the view that it's a really great idea to be doing this," says Key. But until now, the National government claimed it had to add folic acid from September because it was bound by a transtasman food standards agreement............ Read
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Nutrition, Health Research & Related News

"Glycemic load" of diet tied to breast cancer risk The amount of carbohydrates a woman eats, as well as the overall "glycemic load" of her diet, impact her chances of developing breast cancer, Swedish researchers report. The concept of glycemic load is based on the fact that different carbohydrates have different effects on blood sugar. White bread and potatoes, for example, have a high glycemic index, which means they tend to cause a rapid surge in blood sugar. Other carbs, such as high-fiber cereals or beans, create a more gradual change and are considered to have a low glycemic index. Dr. Susanna C. Larsson of Karolinska Institute in Stockholm and colleagues analyzed data on 61,433 women who completed "food frequency" questionnaires in the late 1980s. Over the course of about 17 years, 2952 women developed breast cancer and, according to the investigators, glycemic load "was significantly positively associated with risk of overall breast cancer." Women with higher glycemic load diets were more apt to develop breast cancer........... Read Bran may slash hypertension risk: Study Increased intakes of whole grains, and bran in particular, may reduce the incidence of hypertension in men, according to new findings from Harvard. Data from over 30,000 men participating in the Health Professionals Follow-Up Study indicated that increased intakes of whole grains are associated with a 19 per cent lower incidence of hypertension. The researchers, led by Alan Flint from Harvard School of Public Health, report their findings online in the American Journal of Clinical Nutrition. ―These findings have implications for future dietary guidelines and prevention of hypertension,‖ they wrote. High blood pressure (hypertension),defined as having a systolic and diastolic blood pressure (BP) greater than 140 and 90 mmHg, is a major risk factor for cardiovascular disease (CVD) - a disease that causes almost 50 per cent of deaths in Europe, and reported to cost the EU economy an estimated €169bn ($202bn) per year. While the potential heart health benefits of whole grains have been reported before, the Harvard researchers note that no studies have reported if the total grams of whole grains are linked to the risk of hypertension. The 31,684 male health professionals aged between 40 and 75 without known hypertension, cancer, stroke, or heart disease were followed for 18 years. During this time, 9,227 cases of incident hypertension were documented...... Read

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Study doubts green tea's effectiveness in preventing cancer A new research has raised doubts about the effectiveness of green tea in preventing cancer. Many individuals are incorporating small changes into their daily routine - such as drinking green tea - hoping that it will keep cancer risk at bay. However, a systematic review of studies has produced conflicting results. "Despite the large number of included studies the jury still seems to be out on the question of whether green tea can in fact prevent the development of various cancer types," said lead review author Dr Katja Boehm. "Since people drink varying amounts of green tea, and different types of cancers vary in how they grow, it is impossible to state definitively that green tea is "good" for cancer prevention. "One thing is tea consumption can never account for cancer prevention alone," Boehm added. Three types of tea - black, green and oolong - come from the plant Camellia sinensis, and all contain polyphenols. Catechins, a subgroup of the polyphenols, are powerful antioxidants that help prevent cancer. While the review found that green tea had limited benefits for liver cancer, conflicting evidence were found for other gastrointestinal cancers, such as cancer of the esophagus, colon or pancreas. One study showed a decreased risk of prostate cancer for men who consumed higher quantities of green tea or its extracts. The review did not find any benefit for preventing death from gastric cancer, and found that green tea might even increase the risk of urinary bladder cancer............ Read Diet, smoking, exercise key in colon cancer risk People who want to reduce their risk of colon cancer may want to start exercising more and cutting down on red meat and alcohol, a new research review suggests. Such measures -- along with not smoking -- may be key lifestyle choices in preventing the cancer, according to the analysis, which looked at more than 100 previous studies on colon cancer risk factors. Overall, researchers found, high intake of red and processed meats, smoking, obesity and diabetes were all linked to a 20 percent increase in the risk of colorectal cancer. In contrast, people who exercised the most had a 20 percent lower risk of the disease than their sedentary counterparts. Type 2 diabetes is closely linked to obesity, and both can be prevented or managed through a healthy diet and physical activity -- further highlighting the importance of lifestyle choices in colon cancer risk, the researchers report in the International Journal of Cancer......... Read Healthy Diet, Exercise Keeps Mind Sharp As You Age New research finds eating healthy, moderate activity are protective Eat right, exercise and hope that your genes don't predispose you to dementia. That's the recipe for preserving cognitive function as you age, according to four new studies that were presented this week at the Alzheimer's Association annual meeting, in Vienna. The findings echo other research suggesting that clean living can safeguard mental sharpness. However, one of the studies did contain a surprise finding -- that strenuous exercise actually impaired cognitive skills later in life. That should be viewed, for now, with some skepticism, said William Thies, chief medical and scientific officer of the Alzheimer's Association. "That's something I wouldn't take on faith from a single study," he stressed. But the hearthealthy diet advice seemed sound, he said, and confirms other research. In that study, Heidi Wengreen, an assistant professor of nutrition at Utah State University, asked 3,831 adults, aged 65 and older, to complete a food survey. They then tested their cognitive skills over an 11-year period, beginning in 1995........ Read EU scientists give chromium safety nod US ingredients supplier Nutrition 21 has won the first round of its bid to market chromium picolinate in food supplements in the European Union. In a safety evaluation, the European Food Safety Authority concluded chromium picolinate did not present a concern when used as a source of chromium in food supplements. The assessment represents an initial step in the process leading to formal EU approval of the ingredient as an acceptable form of supplemental chromium. Chromium picolinate is Nutrition 21's top selling nutritional supplement ingredient in the US, where it is marketed under the Chromax brand. It is said to promote healthy blood sugar, fight food cravings and support cardiovascular health......... Read
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Breaking News on Food & Beverage Development - Europe A supplement combining a prebiotic fibre and a probiotic strain may reduce allergic responses to cow‘s milk, when used in conjunction with small amounts of whey, says a new study. Mice fed the synbiotic mixture and undergoing oral sensitisation with whey displayed less allergic skin response and a decreased anaphylactic reaction, compared with whey-sensitised mice not receiving the supplement, according to findings published in the Journal of Nutrition. ―Dietary supplementation with [prebiotic] Immunofortis, [probiotic] Bifidobacterium breve M-16V, and particularly the synbiotic mixture, provided during sensitization, reduces the allergic effector response in a murine model of IgE-mediated hypersensitivity that mimics the human route of sensitization,‖ wrote the researchers led by Leon Knippels from Danone Research–Centre for Specialised Nutrition and the University of Utrecht. Immunoglobulin E (IgE) is the predominant antibody associated with an allergic response. ―This model shows the potential for dietary intervention with synbiotics in reducing the allergic response to food allergens.‖....... Read
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Reviews, Comments, Opinions and Full-text Publications

American Dietetic Association‘s position on Health Reform and Conservation of Natural Resources The American Dietetic Association is focusing new attention on nutrition by addressing topics at the cutting edge of the field, including nutrigenomics, obesity prevention, and issues of food systems and sustainability. ADA believes strongly it can achieve the vision of a healthier nation by ensuring its registered dietitians are well trained and actively working in these areas. In addition, ADA‘s position paper, Food and Nutrition Professionals Can Implement Practices to Conserve Natural Resources and Support Ecological Sustainability, strongly encourages environmentally responsible practices that conserve natural resources, minimize the quantity of waste generated, and support the ecological sustainability of the food system-the process of food production, transformation, distribution, access and consumption. While the American Dietetic Association welcomes the involvement of other health associations in this area, it is not a new arena for ADA. As Congress debated and designed current food and agricultural policies, ADA endorsed changes which would benefit Americans and people worldwide. ADA has supported new approaches in the development, production and marketing of food that better satisfies and sustains human health, addresses hunger and malnutrition, and seeks to improve food safety, environmental quality, and resource conservation and protection......... pdf, 11 pages...... Read Can Turmeric Relieve Pain? One Doctor's Opinion Four in the morning, four more at night. That's eight big, mustard-yellow capsules every day. They contain nothing but turmeric, a spice. But for Jerry they are medicine. He loves the stuff — says it changed his life........ Read Rebalancing Flavor in Reduced-Calorie Beverages It seems that Americans have finally accepted the fact that calories do count—even when they come from beverages. Our collective revelation has hit as our grab-and-go lifestyles have begun replacing the knife and fork with the straw, and the confluence of booming beverage consumption with caloric
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concern has shined a spotlight on reduced-calorie beverages. Beverage manufacturers have responded by reexamining their product lines for calorie-reduction opportunities. But, as any beverage developer knows, draining a drink‘s excess calories is only the first step in the reformulation process—one that throws just about everything else we crave about a beverage out of whack. But, with the right flavors, alternative sweeteners and functional tricks, you can give even calorie-conscious consumers a reason to raise a glass to your formulation........ Read Vegetable harvest data from US Strawberry production in the U.S. is forecast at 26.2 million cwt, up 6% from last year, according to USDA. Onion growers expect to harvest 151,510 acres in 2009, down 1% from last year. Spring onion growers harvested 27,000 acres, down 5% from last season. Summer, non-storage onion growers expect to harvest 17,700 acres, down 9% from a year ago. Meanwhile, vegetable processors contracted 1.23 million acres to be planted to the five major vegetable crops (snap beans, sweet corn, cucumbers for pickles, green peas, and tomatoes). This is up 6% from last year...... pdf, 26 pages....... Read Comprehensive Criteria for Superfruit Status In science, the word "super" is accepted for exceptional conditions such as a superconductor or superfluid that can be defined by objective criteria justifying it as superior. Clear definition is missing from the superfruits industry, where, for most consumers, superfruit means a juice product marketed as super by its manufacturer, usually without scientific evidence for anything superlative.Superfruits are an important category for introducing healthful fruit formats to consumers; yet, there is only a vague definition for what qualifies a fruit with "super" status. During the past five years, almost every novel exotic fruit has been called a superfruit, a total now of about 36 called "super" in industry media. Absence of qualifying criteria defies true nutritional and phytochemical differences among fruits and research progress that may help manufacturers and consumers better differentiate them. A more grounded way to assess the qualifications of superfruit candidates is using five criteria to screen the whole foods. The criteria are not rigorously quantitative or definitive, but rather are a screen for qualifying superfruits, hopefully stimulating discussion about how to better characterize superfruit products. The proposed scoring system derives from an example in the clinical trials industry in which independent scientific raters scored the quality of clinical trials (Control Clin Trials. 1996 Feb;17(1):1-12). The criteria lead to accepting only a few fruits actually having exceptional qualities—eight in total, eliminating most others as nutritionally deficient or scientifically undeveloped to warrant calling them true superfruits. Each of the five criteria is assigned a high score of 5, the total giving a perfect score out of 25, which is not attained by any fruit. 1. Popularity and sensory appeal of the whole fruit 2. Nutrient diversity and density
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3. Phytochemical diversity and density 4. Basic medical research intensity 5. Clinical applications .................... Read

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Webinars Worldwide
This Section is continuously updated. Why not recommend a webinar to Functional Foods Weekly?
Date Jul 23 Jul 28 Aug 27 Aug 27 What REACH is here! Where are you in the process?........ Read Register for Consumer Foodservice: Feast or Famine....... Read Match Demand with Production through Better Supply Chain Management......... Read Modified Starch 101: Principles, Functionality, and Applications............ Read Presenter Inside Cosmeceuticals Euromonitor Lawson FPD Timing* 2 PM EDT 2 PM CDT 12 PM EDT 2 PM EDT Price Free USD195 Free Free

* For your local time, please check the US Time Zones or US Live time (for US based seminars) and then use the Time Zone Converter Back to the Table of Contents

Conferences & Meetings Worldwide
This Section is continuously updated. Please recommend a food-related conference to Functional Foods Weekly
When 2009 Aug 5-7 Aug 26-28 Aug 27-29 Sept 7-10 Sep 10-13 Sep 14-15 Sep 14-19 Sep 17-19 Sep 19 Sep 24-26 Sept 27-30 Sept 29-30 5th African Dairy Conference & Exhibition......... Read 3rd International Conference on Fermentation Technology for Value Added Agricultural Products……. Read The 7th Natural Products Expo Asia…….. Read Fine Food Australia……. Read SANA 2009…….. Read Industrial Workshop on Microencapsulation of Flavors and Bioactives for Functional Food Applications…….. Read Drinktec….. Read 19th Workshop of The European Childhood Obesity Group……. Read Global Dairy Platform: delivering the benefits of global collaboration… Read BioFach North America………. Read 2009 World Congress on Oils and Fats & 28th ISF Congress….. Read Health Claims & Nutrient Profiles........... Read Boksberg, South Africa Bangkok, Thailand Hong Kong Sydney, Australia Bologna, Italy Minnesota, US Munich, Germany Dublin, Ireland Berlin, Germany Boston, US Sydney, Australia Brussels, Belgium What Where

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Sept 30-Oct2 Oct 4-9 Oct 7-9 Oct 9-11 Oct 10-14 Oct 14-16 Oct 17-18 Oct 17-19 Oct 24-28 Oct 28-30 Oct 28-30 Oct 28-31 Nov 3-5 Nov 9-11 Nov 9-11 Nov 11-13 Nov 11-13 Nov 17-19 Nov 19-20

6 NIZO Dairy Conference - Dairy ingredients: innovations in functionality ……. Read 19th International Congress of Nutrition…….. Read BioFach Japan…………. Read Healthy Food Show Healthy Weight………… Read ANUGA…… Read Health Ingredients Japan…… Read 4th Practical Short Course on Functional Oils: Omega-3 Fatty Acids: Market Trends, Nutrition & Health, Utilization in Food Systems…… Read ADA's Food & Nutrition Conference & Expo.............. Read Obesity 2009……… Read 5 Nutraceutical Summit…….. Read BioFach Latin America………… Read Worldwide Food Expo…… Read Soya & Oilseed Summit…… Read Food Ingredients Asia 2009….. Read MPOB International Palm Oil Congress 2009…….. Read 2009 EFFoST CONFERENCE: New Challenges in Food Preservation: Processing - Safety – Sustainability……… Read SupplySide West……. Read Food ingredients Europe 2009…… Read EFSA's 13th Scientific Colloquium - ‘What’s new on Novel Foods’........ Read


Papendal, The Netherlands Bangkok, Thailand Tokyo, Japan Melbourne, Australia Cologne, Germany Tokyo, Japan Graz, Austria Colorado, US Washington DC Mumbai, India Sao Paulo, Brazil Chicago, US New Orleans, US Bangkok, Thailand Kuala Lumpur, Malaysia Budapest, Hungary Las Vegas, US Frankfurt, Germany Amsterdam, The Netherlands

2010 Mar 9-11 Aug 22-26 Sep 22-24 Nov 8-11 Nov 16-18 US Ireland Functional Foods Conference 2010.............. Read IUFOST 2010 CONGRESS........ Read InterBev 2010............. Read IDF World Dairy Summit 2010 …….. Read Hi Europe……. Read Cork, Ireland Cape Town, South Africa Orlando, US Auckland Madrid, Spain

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