The Newspaper Industry E-Newsletter
The first-ever Sports Marketing Forum for newspaper executives. Find out what your peers are
doing with sports franchises!
Selected by the staff of the International Newspaper Marketing Association (INMA), the following are headline
links to news and features on the newspaper industry that have been posted to the web in the past seven days.
These items may be found at The Newspaper Industry, a web portal to the business of newspapers produced
throughout the day by INMA. A Spanish-language version of this web site, La Industria del Periódico, may be found
by clicking here.
Publicitas is a partner of INMA and an international advertising and promotion group. Click here for more details.
Study Finds Insert Advertising Readership at Strong Levels
Australian Newspaper Publishers Band Together to Create Organisation to Promote Newspapers to
Advertisers and Marketers
South Africa's Zulu-Language Isolezwe Boasts 32% Year-on-Year Growth Since Its 2002 Launch
Circulation Among the UK's Popular and Mid-Market Tabloids Slip in January Compared to Year Earlier
Circulation of the UK's "Quality" Newspapers Up in January Over December Level, But Only a Few Exceed
Their January 2005 Showing
January Audits of UK Newspapers Find New Commuter Newspaper City AM Circulation Up From December
Following Switch to Berliner Format, UK's Observer Sees a 100,000 Copy Month-to-Month Circulation Rise
Small, Local Newspapers Have Advantages in Retaining Readers
City Government in Fort Worth, Texas May Enact New Fees and Restrictions on Newspaper Boxes
USA Today's Web Site to Feature Real Estate Listings in Partnership With ForSaleByOwner.Com
Job Seekers Still Turning to the Newspaper, Despite Internet Success in Recruitment Advertising
Success of Online Classifieds Web Sites a Worrying Trend for Newspapers
Association of Online Publishers' Poll Finds Half of UK Newspaper Publishers Planning Podcasts
Chicago Daily Herald Launches Online Community Web Site, Plans Youth-Oriented Print Extension in the
Belgium's De Tijd to Offer Readers Digital Edition on Electronic Devices
New York Times to Distribute Video Content Across Its Web Sites
Houston Chronicle's Plan for the Enron Trial Illustrates the Role of the Internet in Newspapers' Coverage
Knight Ridder Assembling Panel to Evaluate Bidders
Future Management of the Daily Mail & General Trust's Pension Scheme May Affect Bids' Success
UK's Newquest Regional Newspaper Group to Pursue Cost-Cutting Programmes Across Its Properties
Analysts Place Odds on Sale of Knight Ridder Going Through
Guardian Media Group Denies Reports That It May Sell Off the Manchester Evening News
Los Angeles Times Circulation and Advertising Woes a Pressing Issue for the Tribune Company
UK's Herts & Essex Newspapers Closing Stevenage Edition of the Hertfordshire Mercury, Citing Slow Sales
Virginia Community Newspaper Publisher Amendment One Acquired by Publisher American Community
Gannett's Bid for Northcliffe Newspapers in the UK May Impact the Company's Knight Ridder Interest
Knight Ridder's Corporate Charter May Require Maintaining Journalisic "Quality" in Sale
Massachusetts' Spanish- and Portuguese-Language Newspaper Gente Closes Following Management
Belo Shareholder Capital Research and Management Ups Stake to 5.1%
Belo Reports 4th Quarter 2005 Profits Down 25% Compared to the Same Period in 2004
Gannett Stands to Become UK's Largest Regional Newspaper Publisher if Bid for Northcliffe Newspapers
Journalists at UK's Independent May Strike Over Pay Dispute
UK's Mail on Sunday to Cut 15 Editorial and Administrative Positions
Press Closing in the UK to Cost News Corporation ё56 Million
Knight Ridder's January Revenues Up 6.4% Over Previous Year's
Ireland's Thomas Crosbie Holdings Buys the Echo Group of Newspapers
Scottish Newspaper Distribution Group John Menzies Acquires Acquires English Newsagent Chain Chester
Independent Wholesale Newsagents
UK's Johnston Press Not Going to Go It Alone in Bid for the Daily Mail & General Trust's Regional
New York Times Reports Limited January Revenue Growth
Massachusetts Programme Reads Newspapers to the Blind Over the Radio
Sweden's Hallands Nyheter Planning Switch From Berliner to Tabloid Format
South Africa's BDFM, Publisher of Business Day and weekly magazine Financial Mail, to Launch
Broadsheet, The Weekender
India's Pattali Makkal Katchi Party to Launch a Daily Newspaper, Tamil Oosai
Reviews, and Criticisms, Are in for the Irish Edition of the Daily Mail
New UK Sports Newspaper, the Sportsman, Set to Launch in March
Chicago Sun-Times Launching News Wire Service
Germany's SЭddeutsche Zeitung Unveils New Layout and Design
Media Organisation the Yemen Female Media Forum Launches Newspaper, Al-Raidah
Following Muslim Protests Over Muhammad Caricatures, EU May Establish Guidelines for Media "Self-
Nova, a South African Daily Aimed at Young, Urban Professionals, Closes 4 Months After Launch Following
Indonesia's Government Suspends Publication of the English-Language Sarawak Tribune for Printing
Cartoons Offensive to Muslims
Mexico's El Manana to End Investigative Reporting on Illegal Drug Trade After Its Offices are Fired Upon
Stories of Interest
Massachusetts Programme Reads Newspapers to the Blind Over the Radio
New Today From INMA: "Free and 'Lite' Newspapers: The Answer
For the New Generation?"
Newspaper publishers are pursuing new and innovative strategies to capture elusive and
highly coveted young adult audiences. In INMA's latest report, "Free and 'Lite' Newspapers:
The Answer For the New Generation?" explore how slimmed-down print products are being
used to turn young urban professionals into the newspaper readers of tomorrow.
In this electronic report, INMA takes a closer look at how publishers' product strategies are being used to draw in new
readers and reach untouched audiences. It does so by exploring the two broad genres of product that publishers
have injected into urban markets:
Stand-Alone Dailies: Daily newspapers with independent owners and independent content/advertising
streams, designed to attract their own audience with their own brand while competing with traditional paid
dailies in local markets.
Brand Extension "Lite" Newspapers: Daily newspapers owned by traditional newspaper companies
seeking to recapture demographic segments with which the traditional product has failed to connect and
steer readers to the full-price newspaper.
This study examines:
How free commuter dailies and brand-extending "lite" newspapers are finding new avenues into readers'
How they have moved beyond the public transportation systems in which they first appeared.
How traditional newspaper publishers are reshaping their products to produce unique, smaller versions.
Containing more than 20 case studies of newspaper publishers using free commuter dailies and brand-extension
"lite" newspapers to reach audiences with innovative, appealing new print products, "Free and 'Lite' Newspapers: The
Answer For the New Generation?" promises to be an educational and inspiring examination of this alternative search
for the young urban reader.
Click here to order your report today
Deadlines and Diary Dates
Workshop Innovationen im Zeitungsmarkt (INMA/ZMG), 16-17 February 2006, Frankfurt, Germany
INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 3
of 3), 22-24 March 2006, Antwerp, Belgium
INMA Sports Marketing Forum For Newspapers, 4 April 2006, Chicago, USA
INMA World Congress, 5-7 April 2006, Chicago, USA
Mobile Telephony Use for Newspaper in Editorial, Marketing, Promotion, and Advertising Departments: An
INMA/Ifra Seminar, 9 May 2006, Amsterdam, The Netherlands
INMA Baltic Summit, 11-12 May 2006, Tallinn, Estonia
INMA French Seminar, 15-16 June 2006, Bisschofsheim, near Strasbourg, France
INMA Europe Conference, 20-23 September 2006, Barcelona, Spain
INMA Research Seminar, 20 September 2006, Barcelona, Spain
INMA North America Smart Newspapers Marketing Conference, 5-6 October 2006, Atlanta, Georgia, USA
INMA Latin America Conference, 11-13 October 2006, San Juan, Puerto Rico
INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 1
of 3), 26-28 October 2006, Antwerp, Belgium
INMA Market Intelligence Workshop, 9-10 November 2006, Fort Worth, USA
Recent Columns at INMA.org
Experience the Message, Lean Solutions, The Power Years, and Dealing With Darwin
By Stephen C. Johnson
The Internet is Work, Newspapers are Enjoyment
By Rodrigo Fino
Pairing Text Messaging and Today's Newspapers
By Mark Challinor
10 Ways to Build Ad Revenues in Turbulent Times
By Len Kubas and Chris Kubas
Marketing at Google
By JosИ PodestА
Newspapers Don't Need to Apologise for Not Being "Real Time"
By Scott Stines
Something's Not Working
By Sergio Rego Monteiro
About the E-Newsletter
INMA members and registered users may subscribe and unsubscribe to The Newspaper Industry E-Newsletter by
clicking here. Otherwise, first-time users may subscribe to this e-newsletter by clicking here.
The International Newspaper Marketing Association (INMA) is a non-profit membership organization dedicated to
promoting advanced marketing principles within the newspaper industry, strengthening the marketing of newspaper
companies' products, and approaching all activities with a global perspective.
Want Total Access to INMA.org? Thousands of ideas and case studies at your fingertips? Ideas Magazine? An
unparalleled network of people? A dynamic, content-rich web site? Get all of this and more by clicking here.