Raising Funds for Kidney Proposal by lcx74124


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Uniting Citizens, Inspiring Action
                                                                                                                          FUND RAISING
            Since 1941

  The purpose of this handbook is to present clearly a multitude of do-able projects that your group can
  undertake for community improvement. Though many of the projects in the book can be utilized as
  fundraisers, the topic is one that could fill (and in fact has) many a volume. If you determine that your
  organization's work requires large funds (to hire staff, accomplish large-scale redevelopment, or provide
  care) you should seek specialized assistance in the area of raising money. As mentioned, there are many
  extremely useful books, devoted entirely to the subject, which will provide detailed plans to suit your
  needs. We offer here some general tips and guidelines, which should provide a framework for improvement
  associations whose funding needs are based on minimal costs for operating. Raising money is an
  ongoing challenge for most community groups. Before you go "knocking on doors" for money, sit down
  and outline a "case" for your group. Think through the reasons why a neighbor, merchant, service club, or
  other group should give money to your organization. What's in it for them? How does your organization
  make or plan to make life better? The summary you write, the "case" for giving, should state what you are
  about, your goals, how you're working to reach those goals, and how you'll spend the money you raise.
  Once you've hammered out that case statement, you have the core of a news release about any kind of
  fundraising activity and the most important paragraph in any letter appealing for funds. In that process,
  you've clarified your priorities. Fundraising is work, but it has payoffs beyond the money raised. New
  leaders surface, and the "battle scars" acquired somehow build friendships and strengthen your
  organization. Here are some options:

  Paying dues is a basic commitment to belonging to any group, whether the amount is ten cents a week for
  a youth club or $1,000 a year for corporate participation in a civic organization. To decide on the right
  amount for your organization, add up estimated expenses. Such items as supplies, membership mailings, a
  newsletter, and charges for meeting space are among the items generally covered by dues. Be sure your
  dues are not set so high that people you'd like to have belong cannot afford to join. After you have your
  basic expenses estimated, project the amount of income you can raise through dues; for example: 100
  members at $2.00 each or 40 members at $5.00 each. If there is a gap between the costs you plan on and
  the money you think you'll raise from dues, move on to supplement your association's income with one or
  more fundraising activities.

  Cookies and Girl Scouts serve as a great example of fundraising through product sales. The Kidney
  Foundation's Halloween candy and Boy Scout Christmas tree markets are also successful annual sales
  campaigns, which provide ongoing financial support for their organizations. You may want to explore
  opportunities for selling a manufactured product, cheese, fruits, community handicrafts, publications, or
  the ever-dependable home baked goods.

  Contributions of skilled and unskilled labor can provide cash for your treasury. Benefit car washes;
  haircuts; painting numbers on curbs; or auctioning off special services, such as lawn cutting for a season,
  can raise money for community groups. Because these kinds of activities are so labor-intensive, it is
  important that you make sure you have adequate volunteer support before you take on such a project.

  A membership campaign or an appeal for financial support from area merchants, businessmen, and the
  City's larger corporations and industries requires careful planning. Use your "case" statement and prepare
  your mailing/phone-a-thon/personal contact list carefully. When designing a campaign directed at
  businesses in your community, be sure to involve a few business people, already familiar with your group,

              Citizens Planning and Housing Association • 218 West Saratoga Street, 5th Floor • Baltimore Maryland 21201 • 410 539-1369 • Fax: 410 625-7895
in the planning of this campaign. Their expertise and knowledge about what businesses look for in
supporting civic organizations can help your effort considerably.

Foundations and a few government agencies have funds available for specific kinds of activities and
programs. Grants can range from a few hundred, to thousands of dollars. Don't count on grants for
ordinary operating expenses. Think of this source of money for start-up help in a new program or project.
To match your organization's needs with the appropriate resources, consult your local library for copies of
The Foundation Directory, The Foundation Grants Index, state foundation directories, and related
grantsmanship publications.

Creating your own special event or promoting someone else's can raise lots of dollars and heighten your
group's visibility. For example, consider putting on a neighborhood fair, flea market, house and garden
tour, raffle, night at the theatre, bus or boat trip, pancake supper, dinner dance, auction, garage sale, used
book sale, or even a "phantom" event (you sell tickets for an imaginary event, and buyers get to stay home
and watch "Hill Street Blues" and still support your group).
Before you decide to undertake and sponsor a fundraising event, there are some points to consider and
questions to answer: Is the activity appropriate to your needs, and will it raise the money you need? Have
you calculated your possible losses if ticket sales are low, or you're rained out? Do you have the up-front
capital needed to finance the initial cost (deposits on space, tickets, printing, etc.)? Is your group large
enough to sponsor the activity, and do you have enough volunteers or staff to carry out the project? Who
would be interested in participating in the activity? In choosing an activity, make sure it coincides with the
interests of your group, will raise money, and will appeal to others. It should be something that people
need or want enough to pay for.

Offered below are some very general steps to consider as you plan your fundraising activity. We suggest,
however, that you refer to one of the many books devoted entirely to fundraising for more detailed
guidance. One such publication, The Grass Roots Fundraising Book, by Joan Flanagan, provides a very
comprehensive, yet easy-to-follow, outline of how to put on a successful fundraising event.
   1. Once your group has decided to undertake a fundraising event, form a planning committee to
      organize the selected activity. Assign members specific duties and responsibilities, and, as a
      group, set your dollar goal. Design a timeline for goal completion in resource terms. Be sure to
      engage the leadership, board, and other members. Begin recruiting volunteers early in the
      fundraising process.
   2. Set a budget for the activity. Make a list of all the costs you will incur putting on the activity.
      Remember to include the cost of staff time involved in the project. If this is the first time you have
      had such an activity or event, ask other groups who have had a similar event about the costs
      involved. Once you've added up your estimated costs, add to that figure your dollar goal. Together
      these numbers will tell you the gross amount you will need to raise. If you will be selling tickets,
      you can determine the price of the tickets, based on the number of tickets you would have to sell to
      raise the gross dollar amount at a given price, which people will agree to pay for the event. Keep in
      mind that you can cut costs on a fundraising activity by getting certain supplies and services
      donated or provided at a discount price. Check with local businesses for contributions or donations
      of in-kind services. You may have residents with artistic skills who can volunteer to help with
      designing the invitations and other publicity (see "Developing and Using Community Resources" in
      this section of the Handbook).
   3. Select a date for your event. Don't overlook religious holidays, long weekends, political voting
      days, and summer vacation. Check with umbrella organizations and others who might have
      advance schedules for other groups' events to avoid an overlap with your date.

          Citizens Planning and Housing Association • 218 West Saratoga Street, 5th Floor • Baltimore Maryland 21201 • 410 539-1369 • Fax: 410 625-7895
  4. Select an attractive location appropriate for your event. A unique place with easy access is often a
     drawing card. Cost, parking, availability, willingness of the management to cooperate, kitchen
     facilities, if needed, and size should all be considered.
  5. Design effective publicity and start your publicity efforts early. (See "Publicity" in this chapter).
     Read The Grass Roots Fundraising Book for detailed information and help.
  6. Make sure all pre-planning details are assigned out to volunteers and follow up on their progress.
  7. Plan a celebration for all members and volunteers involved in the event. It is important to recognize
     your accomplishments and develop relationships to increase your chances of further success.
  8. Evaluate the fundraiser when it is over. What can be done next time to make it more successful?
     Realize that the event was not just about raising money, but about relationship building and
     identifying common interests.

  1. One of the best guides to fundraising techniques on the community level is The Grass Roots
     Fundraising Book by Joan Flanagan. This text outlines in a clear and easy-to-follow style, different
     kinds of fund raising efforts for both the beginner and the pro, and includes chapters on publicity
     and bookkeeping for fundraising events. Copies are available through the Enoch Pratt Library.
  2. A book to help your organization become self-sufficient is Fundraising for Social Change by Kim
     Klein. This guide provides assistance on a variety of topics from building a donor base, to keeping
  3. Grassroots Grants; an Activist’s Guide to Proposal Writing, by Andy Robinson (Oakland, CA:
     Chardon Press, 1996). The grants research section outlines such topics as query letters, letters of
     intent, Internet resources, site visits, and developing relationships with foundation officers.
  4. The Enoch Pratt Library maintains the comprehensive fundraising reference books from The
     Foundation Center, as well as other grantsmanship materials including information on foundations
     on the state and local levels. A staff person is available to assist you in using these materials (but
     searches cannot be done for you). Contact:
                Department of Social Science and History
                Enoch Pratt Library
                400 Cathedral Street
                Baltimore, Maryland 21201
                (410) 396-5430
  5. The Morris Goldseker Foundation of Maryland, located in Baltimore City, is a private, nonprofit
     grant making organization with program interests in the areas of community affairs, regionalism,
     education, and human services. The staff of the Foundation can provide general information and
     referral to organizations interested in grantsmanship. Contact:
                Program Officer
                The Goldseker Foundation
                1040 Park Avenue, Suite 310
                Baltimore, Maryland 21201
                (410) 837-7927

        Citizens Planning and Housing Association • 218 West Saratoga Street, 5th Floor • Baltimore Maryland 21201 • 410 539-1369 • Fax: 410 625-7895
   6. The Maryland Association of Nonprofits is a wonderful source on a variety of fundraising issues.
                 Maryland Association of Nonprofits
                 190 W. Ostend Street, Suite 201
                 Baltimore, MD 21230
   7. For information on the climate of donating in Maryland, read The State of Giving in Maryland, 2004,
                 Association of Baltimore Area Grantmakers
                 2 E. Read Street, 2nd Floor
                 Baltimore, MD 21202
   8. The Maryland Grant Resource Center is a good source for accessing information about state and
      federal grants, with links to other private sources. Go to:
   9. The Foundation Center’s Learning Lab provides a short online tutorial entitled “Orientation to Grant
      Seeking”. Go to:

1. Does your community have a fundraising experience you would like to share? Please contact CPHA to
be included in the handbook. 410-539-1369 ext. 102 or KenyaA@cphabaltimore.org

         Citizens Planning and Housing Association • 218 West Saratoga Street, 5th Floor • Baltimore Maryland 21201 • 410 539-1369 • Fax: 410 625-7895

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