Web Leadership On Long Island by GeoffCaplan1


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									Web Leadership On Long Island

What does it take these days to be a real web leader?

Web development and marketing companies on Long Island have been in the
forefront of offering clients the design tools and marketing resources necessary
to deliver a powerful and effective online presence. According to Garden City’s
The Web Leaders, there are a number of strategies and directions that are
critical to client success.

A spokesman for the company recently told us that they have always integrated
effective user friendly web design with strategies that propel a site forward using
ethical, best practices in search engine optimization (SEO), blogging, news
releases and social media. These programs appear to work very well, evidenced
by the fact that the company has been experiencing phenomenal growth in 2011.

Led by Long Island Internet web development and marketing veteran Thomas
Donovan, The Web Leaders’ portfolio of several hundred diverse clients keeps
the staff very busy with its development, content, blogging and social media

Mr. Donovan points out that technology and the Internet have transformed
business in ways that very few people could have predicted years ago.
Increasingly, the Internet is being used as a cost effective solution for many
everyday business operations. He observes that an Internet business strategy is
basically a plan that determines how you want to manage your online presence
for your business.

Additionally, adopting an integrated approach is important to devise a
successfully Internet strategy that will benefit your business. A well-planned web
presence can increase the market awareness and branding of your business that
brings tangible results.

Just as you have a strategic plan to grow your business, you need to develop an
internet marketing plan that integrates the most effective online strategies for
increasing website traffic and converting visitors into buyers.

An Internet strategy for any business includes website planning, development,
marketing and management. Planning ensures that your content targets the right
type of customers. For that you have to customize your web plan to fit your
company rather than following any well-written formula. Even so, there are
standard components you have to follow them such as market analysis, strategy,
any specific development plan, marketing and most importantly expense budget.

1. Market research- It is a fundamental part of any business strategy. This
normally includes a target market analysis, market research and a market

2. Website strategy- This includes your mission and objective of starting an
internet business, web development and marketing strategy.

3. Specific development plan- any web plan is measured by the result it
produces. Therefore, implementation of your plan is more important than brilliant
ideas. Start taking action on the tasks that you have created during the planning

4. Identify your organization goals. Every company has a set of tangible and
intangible goals and identifying yours will help you better focus on it and
implement them in time.

5. Online marketing- Getting the most out of the online marketing channels
requires specialized techniques like search engine optimization, pay per click
marketing, social media optimization, e-mail marketing and many more to reach
out to your customers.

6. Expense budget- this includes details to track expenses month by month and
follow up with your plan vs. actual analysis.

7. Returns (ROI) - Business is driven by ROI and it is only natural that the online
marketing efforts need to lead into a positive ROI determined by the key
performance indicators.

8. Survey- Get feedback from website visitors regarding what bought them to you
or how their experience has been on your website.

The Internet presents a wide range of marketing and communication
opportunities for every business. Making those opportunities a reality requires
careful planning, thoughtful assessment and directed focus.

Mr. Donovan emphasizes that Web design is very important to search engines.
Messy, over-complicated or bad code gives the search engine spiders a hard
time crawling your pages. If the spiders/crawlers can't crawl your pages properly
and retrieve all the data they need, the search engines can't rank them properly.

For additional information, visit http://www.thewebleaders.com or call 866-516-

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