"Sample Aussie Gst Invoices"
media kit 2010/11 te “My favouriag” m Australpinnformer ia – Mark Da, f Ralph Editor-in-Chie ay 2010) (SMH/The Age, M the voice of AUSS IE TRADIES T he Tradie is the voice of one million Aussie tradies. A coffee table mag we ain’t, but you will find The Tradie hanging around the caffeine machines and lunch rooms on construction sites throughout Australia. We’re also there to say g’day whenever tradies head out to buy tools and materials, grab a feed, have a smoko or raise a glass. The Tradie gets product and industry reviews, news and promotions to the entire trade community in an entertaining and informative way, fuelling word-of- mouth discussion on-site and providing “pub ammo” for after work banter. We meet thousands of tradies every month, so we know what they’re thinking and we know what they want. We’re their best mate on site — the funniest, toughest, best informed foreman any hard working hero could ask for. All of which makes us an advertiser’s DISTRIBUTION bestie, too. The Tradie is the most cost- 60,000 copies of The Tradie find their effective and relevant way to talk to this way into Aussie tradie s’ hands as E ThE TRADI they work, rest and pla high-spending market with zero wastage. y – but you won’t see us at your local newsagent ... Our unique distribution model means we READER IS can help your company launch products, increase awareness and build brand 60% are handed out at trade stores, including branches of loyalty through magazine advertising, CSS, Totally 44 competitions, on-site sampling and the IN HIS PRIME Aged 18- Wortkwear, Mitre 10 and Toolmart, where tradies rock up earn more every month Tradie.com.au website. CASHED UP Over 25% and demand the mag by name man than $100,000 (that the tax knows about, at least) So if you want to reach some of 30% ride into over 300 trade sites Australia’s highest paid, most dynamic tradie is worth every month on the ba A BIG SPENDER One ck of our and street-savvy working men give us a two, three, even four times the average Tradie Trucks. The ma gs are handed to spending on out in person by the Tra call – we’ll pass your marketing bloke when it comes die Ladies commercial – a visit that always ge message onto our mates. hardware, equipment, ts the boys’ vehicles and mobile phones attention and makes the arrival of each issue a major eve nt IlE TITE 25% ADER pROf A MAN WITH AN APPE run when they RE RE grab a bite on the down tools, while the same number ing” when their 10% hitch a ride to work eac on 90 lunch trucks or h month TRADIES A say they’ll eat “anyth to be read at select pu are waiting to EVERy WHERE! stomach grumbles bs, tuck shops, milk bars and cafes – anywhere NSW 31% love a beer, tradies go to pick up FOND OF A DRINK 61% a feed VIC 25% 32% prefer a bo urbon, but only 6% QLD 24% y We also provide boxes sip a nice Chardonna to our advertisers at of The Tradie WA 11% cost, enabling NT, SA, TAS . . . OR THREE 17% of Aussies you to pull a crowd at events, in & ACT 9% account for 53% of booze drunk exhibitions and trade shows, or s are known to ensure your key retaile try Crew Australia – and Tradie rs are handing City Slickers v Coun last to leave out copies in store to be first to the bar and support your 63% v 37% campaign. Call us to find out more LIN E ON -SITE, ON HANDY DEALS Ink and paper reach a tradie is still a great on the job, only way we ca way to but it’s n get your LOOkINg TO STAND OuT FROM THE CROWD? SECuRE yOuR BRAND not the POSITION WITH ONE OF OuR HERO ADVERTISINg PACkAgES message out. Site Sam+ girls gith goodies = plin w Cover Combo Catalogue Insert Men on site sure! When th e Tradie Ideal for the launch of a new product, Get your latest product catalogue massive expo s with the mag to site Ladies drive on our Cover Combo package gives you in front of our readers as they open s quite a stir. each month it create t to unparalleled exposure in The Tradie, The Tradie at this month’s centrefold. oduct you wan ensuring your product is the star Stitched into the centre pages your If you have a pr hungry, thirsty sands of sample to thou n of the issue. catalogue stays with the mag but can desmen, we ca and ha rd working tra with be easily pulled out and passed around. eir hand along put it right in th n DPS AD We’ll even big up your catalogue on the magazine. their favourite Guaranteed Inside mag’s Cover. We can also take care of Front Cover spread printing for you – and even customise om.au Tradie.cviews, competitions and the catalogue’s cover with a Tradie Lady With news, te is n COVER modelling your product. e Tradie websi video clips, Th ey Model photographed read ers go when th the place our sing their with your product from proces need a break oty or losing and clear branding Premium Positions invoices, be tting on the fo you can r. Ask us how Each copy of The Tradie gets passed at Minesweepe es. virtual Top Mat n CENTREFOLD through many pairs of hands, and can be one of our Model also carries be found face up or face down on your product tabletops and bartops nationwide. n REVIEW n OBC Take the Outside Back Cover Your product is the and make sure your ad is looking up lead review in our when The Tradie is face down respected Tagged & Tested section n IBC Book the Inside Back Cover and the first page smart readers see when they start reading from the back Tool of the Month Pack Take ownership of our ever popular Shameless Plugs section with an Blood Brother exclusive advertising presence and Everybody loves a freebie. Lock in a massive editorial support over four series and you can sponsor the Blood, consecutive pages Sweat & Beers page, where we go on site to meet real tradies and sling them n FPC AD some of your kit. Opposite the Tool of the Month n FPC AD Opposite Blood, Sweat & Beers editorial n SPONSORSHIP of Blood, Sweat & Beers, including your logo and product image on the page Love a regular Tradie feature? Call us to talk about positioning n TOOL your ad alongside it, or about OF THE MONTH sponsorship opportunities. Features your chosen product SHAMELESS PLUGS n DPS STRIP AD 3 5 10 Beneath the Shameless 8 4 9 Plugs spread 6 2 12 13 11 1 7 13. Kincrome utility bag 11. Kincrome 128-piece 9. Hitachi M8SA2 900W (K7024) PRICE: $99 8. Hitachi G23UB2 2400W universal bit set (K5101) 7. Milwaukee with ¼" single speed router 230mm angle grinder PRICE: $89.95 6. Milwaukee C18HZ- C12ICAVA-21C digital and PRICE: $319 4. Milwaukee HD18PD-32C anti-vibration handle 3. Metabo SB LTXR4 32B compact inspection camera, 12v 2. STA-BIL fuel stabiliser 18v heavy duty hammer soft start PRICE: $299 12. Bahco adjustable 1. Milwaukee C12PP4C-22B 18v li-ion cordless kit: hackzall, 18v PRICE: $599 10. Milwaukee C12RAD- wrench series, from $47, 118ml bottle $16.99 drill PRICE: $649 4-piece kit, 12v drill impulse hammer drill, PRICE: $529 22B right angle drill 236ml bottle $23.99 wrecking knife $29.95 driver, impact driver, SDS Plus rotary hammer, driver 12v PRICE: $299 473ml bottle $32.99 5. Kincrome 8m/26" metric hackzall recip saw & reciprocating saw, ULA Ah & imperial tape measure torch PRICE: $599 14.4-18v torch & 2 x 2.6 (K11011) PRICE: $9.95 li-ion 18v batteries $1449 25 www.thetradie.com.au 24 www.thetradie.com.au 2010/11 CALENDAR ISSUE EDITORIAL BOOKING MATERIAL MAGAZINE contacts DATE FEATURES DEADLINE DEADLINE OUT ADVERTISING DIREC TORS: Stuart Whitmore e: firstname.lastname@example.org Painting, plumbing and .au JUL 2010 electrical special May 24 May 31 Jun 21 m: 0403 003 703 Darren Matthews Weekend Tradie: action, adventure and boys toys e: email@example.com AUG Jun 28 Jul 5 Jul 26 .au m: 0411 259 009 Technology special: mobile phones and tough tech for VIC ADVERTISING MA SEP tradies Jul 26 Aug 2 Aug 23 NAGER: Phoebe Watts Summer Workwear e: firstname.lastname@example.org m.au OCT Plus! Bathurst preview Aug 23 Aug 30 Sep 20 m: 0415 304 219 Utes and commercial NSW ADVERTISING MANAGER: NOV vehicles special Sep 27 Oct 4 Oct 25 Graham Joss Christmas Tool Buyers e: email@example.com om.au Guide & wishlist m: 0419 492 836 DEC Plus! V8 season ender Oct 25 Nov 1 Nov 22 QLD ADVERTISING MA NAGER: Back to Work, Apprentice Brent Osment FEB 2011 and Site Safety special Dec 6 Dec 20 Jan 24 e: firstname.lastname@example.org m.au Tradie’s World of Sports: m: 0410 748 015 Including the annual MAR Pigskin Preview Jan 24 Jan 31 Feb 21 TRADIE HQ: Chippie special Level 3, 30 Bay Street – just in time for National Double Bay NSW 202 APR Carpenter’s Day Feb 21 Feb 28 Mar 21 8 t: 02 9362 1800 f: 02 9362 9500 Winter Workwear special MAY Mar 28 Apr 4 Apr 25 Tax-Time tips Plus! Ute and van runout JUN roundup Apr 25 May 2 May 23 RATECARD PREMIUM ADVERTISING PACKAGES REGULAR ADVERTISING PACKAGES Cover Combo $10,000 CASUAL 3 ISSUES 6 ISSUES 12 ISSUES Tool of the Month Pack $6,000 Double Page Spread $9,000 $8,400 $8,000 $7,600 Outside Back Cover $5,000 Full Page $4,200 $4,000 $3,800 $3,500 Inside Back Cover $4,500 Half Page $2,200 $2,100 $1,950 $1,800 Blood Brother $4,000 Quarter Page $1,200 $1,100 $1,000 $950 (min. three month commitment) Horizontal Strip $700 $600 $550 $500 Catalogue Insert POA Ads must be supplied as hi-res PDFs with all fonts embedded, images formatted as CMYK at a resolution of (depending on size and requirements) 300dpi or more and with the appropriate artwork bleed. Rates are based on the understanding that all material is supplied according to our material requirements. A hard-copy colour laser proof must be supplied for all new Loose Insert From $150 per 1,000 material. If you require The Tradie to create your artwork or make changes to your advertisement a production charge of $60.00 per hour + GST will be added to the cost of your advertisement. If you require special (call us for a quote, regional splits available) illustrations, logos, images or photos in your artwork, please supply these as high resolution images or hard copy for advertisements to be made up. Ad material should be emailed to: email@example.com ad sizes Double Page Spread: Full Page Half Page Vertical Horizontal Strip Half Page Quarter Page Trim Size: 297 x 420mm Trim Size: Trim Size: Trim Size: Horizontal Trim Size: Bleed: 5mm (307 x 430mm) 297 x 210mm 297 x 102.5mm 81 x 180mm Trim Size: 124 x 87.5mm Bleed: 5mm Bleed: 5mm 124 x 180mm