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Marketing/Communications Subcommittee Terms of Reference Purpose: Develop a communications/marketing strategy to promote awareness of e-HLbc resources and activities to all stakeholders (e.g. Steering Committee, BCAHC Operating Committee, Librarians); and liaise with contractor to ensure implementation and review of activities. Structure: The Subcommittee will consist of 3 members: including one Steering Committee representative from the Academic sector, one Steering Committee representative from the Health Sector and one member from the Management Committee. Functions: Deliverables Timeline In liaison with the contractor develop a Dec 31, 2006 communications/marketing plan with recommendations to the Management Committee re: activities, reports for review and implementation Oversee development of e-HLbc website Dec 31, 2006 Review and ensure distribution of regular Ongoing (at least quarterly) updates one-HLbc activities Draft promotional materials Ongoing Prepare an annual report of marketing and Annual communication activities Other deliverables at determined by To be determined Management Committee Reporting Structure: The Marketing/Communications Subcommittee will report to the Management Committee.
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