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Marketing Communications Subcommittee

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					                      Marketing/Communications Subcommittee
                                Terms of Reference

Purpose:
Develop a communications/marketing strategy to promote awareness of e-HLbc
resources and activities to all stakeholders (e.g. Steering Committee, BCAHC Operating
Committee, Librarians); and liaise with contractor to ensure implementation and review
of activities.

Structure:
The Subcommittee will consist of 3 members: including one Steering Committee
representative from the Academic sector, one Steering Committee representative from the
Health Sector and one member from the Management Committee.

Functions:

                 Deliverables                                   Timeline
In liaison with the contractor develop a       Dec 31, 2006
communications/marketing plan with
recommendations to the Management
Committee re: activities, reports for review
and implementation
Oversee development of e-HLbc website          Dec 31, 2006
Review and ensure distribution of regular      Ongoing (at least quarterly)
updates one-HLbc activities
Draft promotional materials                    Ongoing
Prepare an annual report of marketing and      Annual
communication activities
Other deliverables at determined by            To be determined
Management Committee


Reporting Structure:
The Marketing/Communications Subcommittee will report to the Management
Committee.

				
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Jun Wang Jun Wang Dr
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